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Marketing Essays

Result for Subject Marketing:
19702 essays
Border Books: Business Environment and Marketing Strategy Marketing Case Study
11 pages (3204 words) , Download 0 , Case Study
Free
The paper "Border Books: Business Environment and Marketing Strategy" is an outstanding example of a case study on marketing. This paper tells that Border Books, a retail book chain in the United Kingdom, came into existence in 1988 when the US-based chain took over Books Etc. and opened its first store in the country.
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Famous Mobile Telephone Brand Affects Consumer Behaviour Marketing Coursework
12 pages (3333 words) , Download 0 , Coursework
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The paper "Famous Mobile Telephone Brand Affects Consumer Behaviour" is a great example of marketing coursework. Consumers generally, may see the brand identification of a company and be tempted to purchase the company’s products. The common aim of all activities in an organisation as far as marketing is concerned is making new and loyal customers.
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Promotions Campaign for a Zingo - Product to Be Launched in a Foreign Market Marketing Case Study
11 pages (3210 words) , Download 0 , Case Study
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The paper “Promotions Campaign for a Zingo - Product to Be Launched in a Foreign Market" is a cogent example of a case study on marketing. Today, with the rapid globalization process the Free Trade is increasing and some of the economies, which were closed in the past decade have opened up for foreign goods as well as foreign direct investments. 
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Customers Acceptance of Virtual Fitting Technology Marketing Term Paper
6 pages (1708 words) , Download 0 , Term Paper
Free
The paper "Customers Acceptance of Virtual Fitting Technology" is a brilliant example of a term paper on marketing. This chapter consists of two parts; the first part covered the current market trends of Virtual Dressing Technology and a general background of the companies who provided such type of technology, as well as the apparel e retailing who adopt it.
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The Market Environment Analysis for Bmibaby Airlines in the UK Marketing Case Study
6 pages (1658 words) , Download 0 , Case Study
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After the completion of the bmibaby airlines rebranding program that ensured a successful and also a challenging market position for the airline, bmi turned its eye towards the increment of its market challenge in the low-cost airlines. The low cost airline Go on the other hand announced its intention’s to start flying on the airport of the east midlands.
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Marketing Strategies - Lavish Hotel Marketing Case Study
7 pages (1899 words) , Download 0 , Case Study
Free
The paper 'Marketing Strategies - Lavish Hotel" is a good example of a marketing case study. Lavish Hotel, is not like a usual hotel that has sprung up in the hospitality industry these days rather it offers an exclusive environment for contact and leisure through peaceful surroundings and first-class service. Lavish Hotel is the reply to an escalating requirement of the customers.
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Uk Universities and Market Forces Marketing Case Study
10 pages (3006 words) , Download 0 , Case Study
Free
The paper "Uk Universities and Market Forces" is a good example of a case study on marketing. The higher education scenario in the UK has been undergoing a fast change in the last few decades. The higher education has moved from being a privilege of select few to the mass system. There has been a tremendous increase in students opting for higher education.
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The Main Opportunities for Abbott in the Chinese Market Marketing Case Study
10 pages (2636 words) , Download 0 , Case Study
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Abbott sells a number of its products, including Paclitaxel Injection/Anzatax, Enflurane/Ethrane, Isoflurane/Forane, Sibutramine Hydrochloride Capules/Reductil, Propafenone Hydrochloride Tablets/Rytmonorm, Ademetionine Enteric Coated Tablets/Transmetil, etc. in China.
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Factors Affecting Consumers Acceptance of the MVM Technology Marketing Research Proposal
9 pages (2289 words) , Download 0 , Research Proposal
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The paper “Factors Affecting Consumers’ Acceptance of MVM Technology” is a perfect example of a research proposal on marketing. This study used Kinnear and Taylor's (1996) seven stages of the research process as the backbone of this research process. Aaker et al, (2007) addressed the importance of a research framework as it provides a systematic planned approach to a research project.
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Corporate Social Responsibility and Sustainable Market Marketing Coursework
23 pages (5988 words) , Coursework
Nobody downloaded yet
The paper "Corporate Social Responsibility and Sustainable Market" is a good example of marketing coursework. Competition in the business industry is that strong today. No one is stable in the field of business. You may be the market leader today but you’ll never know if you still top tomorrow. Being the topmost is not that enough for a sustainable market.
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Market Values of Southwest Airlines Marketing Assignment
5 pages (1441 words) , Download 0 , Assignment
Free
The paper "Market Values of Southwest Airlines" is an outstanding example of an assignment on marketing. Southwest Airlines fulfills market values for users, buyers, and payers. For the most part, these values are fulfilled at the Universal level. For the user, Southwest Airlines provides transportation -- basically, the ability to get from City A to City B.
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Techniques and Effective Marketing for Small Business and Its New Approach Marketing Research Proposal
6 pages (1814 words) , Download 0 , Research Proposal
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The paper "Techniques and Effective Marketing for Small Business and Its New Approach" is an excellent example of a research proposal on marketing. The problems regarding small businesses are regarding the cost of health insurance, cost and availability of liability insurance, worker’s compensation, cost of fuel, federal taxes and income, etc.
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Shell as a Societal Marketer and Scio-Responsible Corporation Marketing Case Study
11 pages (3061 words) , Download 0 , Case Study
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The paper “Shell as a Societal Marketer and Scio-Responsible Corporation" is an exciting example of a case study on marketing. Satisfaction, a keyword in marketing has been transformed into delighting the customers. This means that a Marketer not only has to meet the customer’s expectations but to exceed the expectations of his target market customers in order to delight the customers.
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Marketing Strategies of Daewoo Car Company Marketing Case Study
11 pages (2948 words) , Download 0 , Case Study
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The paper "Marketing Strategies of Daewoo Car Company" is a great example of a case study on marketing. The name Daewoo means Great Universe in Korea and Daewoo Car Company was reported to be the chief South Korean multinational company in the early years. It was formed as Daewoo Industrial on 22nd march 1967 as but it was later broken by the administration of South Korea in the year 1999.
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Marketing and Its General Impact on Daily Life Marketing Coursework
6 pages (1835 words) , Download 0 , Coursework
Free
The paper "Marketing and It's General Impact on Daily Life" is a brilliant example of coursework on marketing. When it comes to marketing we realize that it constructs a huge impact on the standard of living, quality of life and micro issues such as the daily life of a common man. The aspect of daily life influenced by marketing is tremendously huge but it is ironically almost neglected.
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The Social Psychology of Consumer Behaviour - Myths about Selling, Persuading Buyers Marketing Assignment
9 pages (2408 words) , Download 0 , Assignment
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The paper “The Social Psychology of Consumer Behaviour - Myths about Selling, Persuading Buyers" is a forceful example of an assignment on marketing. These are generally the four myths about selling: salespeople are being replaced by new technologies, a salesperson should never take no for an answer, a good salesperson can sell any product or service to anyone, and salespeople are born, not made.
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Throckmorten Furniture - the Buying Process Model and Price Value Marketing Assignment
6 pages (1659 words) , Download 0 , Assignment
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The paper 'Throckmorten Furniture - the Buying Process Model and Price Value" is a great example of a marketing assignment. Going concern value - Throckmorten has been able to fulfil the going concern value in that it has been able to sell the product as an aggregate value. In essence, the going concern value advocates for the expansion of market research in order to gather enough information as possible concerning the needs of the customers.
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Brand Growth Strategies Marketing Literature review
9 pages (2745 words) , Download 0 , Literature review
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The paper "Brand Growth Strategies" is a brilliant example of a literature review on marketing. Imagine the world all around. Everywhere one turns his head, brand names pop up for one to consider, buy, and make part of one’s life. Daily one sees images of such products as Coca-Cola products, Nike, Wal-Mart, McDonald's, Starbucks, and others.
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Is Brand Equity a Reflection of Market Share Marketing Essay
8 pages (2278 words) , Download 0 , Essay
Free
The paper “Is  Brand Equity a Reflection of Market Share?" is a brilliant version of an essay on marketing. What are brand and branding? According to the American Marketing Association, Brand is a name, symbol, sign, or a combination of all these to identify the services or products of one seller from competitors. Unlike a product that can be copied by a competitor, a brand is unique.
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What Is Brand Equity, Apart From a Reflection of Market Share Marketing Essay
7 pages (2141 words) , Download 0 , Essay
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The paper "What Is Brand Equity, Apart From a Reflection of Market Share?" is a brilliant example of coursework on marketing. Brands are a major player in today’s modern and highly competitive society. Be it any product or service, nothing is recognized without a brand name. Brands penetrate all spheres of our life; be it social, economical, culture, financial, or even religion or sports.
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The Concept of Retail Management Marketing Case Study
7 pages (2001 words) , Download 0 , Case Study
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While Marketing involves identifying, anticipating and satisfying customer requirements efficiently and profitably, the Retailing activity involves  the direct contact with the customers via sale of goods and services to consumers for personal, family or household use. 
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Marketing Communication Strategies for Newcastle International Airport Marketing Case Study
10 pages (2789 words) , Download 0 , Case Study
Free
The paper 'Marketing Communication Strategies for Newcastle International Airport" is a perfect example of a marketing case study. Newcastle International Airport (NIA), in North-east England, is the 9th largest international airport in the United Kingdom. The airport handles over 5 million passengers a year traveling to 85 countries.
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Business to Business Marketing Marketing Assignment
17 pages (4444 words) , Download 0 , Assignment
Free
The paper “Business to Business Marketing - Shift from a Straight Rebuy to a Modified Rebuy, Segmentation, and Positioning as Great Aspects of Marketing Strategy” is a  thoughtful variant of assignment on marketing. Forecasting techniques in business marketing can be classified into two. They are quantitative and qualitative. Here quantitative methods are split into two.
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Markets and Marketing Marketing Essay
10 pages (2941 words) , Download 0 , Essay
Free
The paper "Markets and Marketing" is an outstanding example of an essay on marketing. Since time immemorial, marketing people have used consumer data to plan their marketing strategies. Direct marketing is one such phenomenon, where marketers use direct contact with consumers to sell their products or gather information regarding consumer behavior.
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E-Customization Approaches, Their Differences from Traditional Mass Customization Marketing Literature review
12 pages (3877 words) , Download 0 , Literature review
Free
The paper “E-Customization Approaches, Their Differences from Traditional Mass Customization" is a persuading example of a literature review on marketing. In the age of technological innovation and creativity, the marketing of consumer goods has shifted from mass production to mass customization and more recently to e-customization.
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How Marketers Seek Out Data about Their Prospective Customers in Creative Ways to Learn the Target Market Better Marketing Essay
8 pages (2495 words) , Download 0 , Essay
Free
The paper “How Marketers Seek Out Data about Their Prospective Customers in Creative Ways to Learn the Target Market Better" is a pathetic example of an essay on marketing. Although demographic information on large numbers of consumers is used in many marketing contexts, some people believe that the sale of data on customers' incomes, buying habits, and so on constitutes an invasion of privacy.
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Marketing plan for Thurya Satellite Telecommunication Company Marketing Case Study
11 pages (3258 words) , Download 0 , Case Study
Free
The paper "Marketing plan for Thuraya Satellite Telecommunication Company" is a great example of a case study on marketing. It is a high-level summary of the marketing plan. The objectives of this business plan are to identify the steps that would be undertaken to achieve the maximum number of subscribers and airtime generation for the MSS market in Nigeria. 
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Promotional Plan For Arabic Private Members Club In Center London Marketing Assignment
8 pages (2326 words) , Download 0 , Assignment
Free
The paper "Promotional Plan For Arabic Private Members Club In Center London" is an outstanding example of an assignment on marketing. It is evidently clear from the discussion that the Arabic Private Members Club is an elaborate dance club where seated furniture is made from leather which can comfortably accommodate ninety guests.
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New Product Management Marketing Assignment
23 pages (6433 words) , Assignment
Nobody downloaded yet
The paper "New Product Management" is a worthy example of an assignment on marketing. What is a stage-gate process? What are the reason and likely results in adopting this approach? The Stage-Gate Process was developed by Dr. Robert G. Cooper and consists of the conceptual and operational roadmap for creating and implementing a new product for companies.
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Strategic Marketing Problem Marketing Assignment
6 pages (1720 words) , Download 0 , Assignment
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No product is perfect in the market and the proof is the ever-evolving innovation product that could be found in the market. If products are perfect then there would have been no market segmentation. Marketers segment of the product on the basis of the quality and features of the product in relation to the perceived value of product. 
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First Choice Holidays - Public Relations Marketing Case Study
12 pages (3509 words) , Download 0 , Case Study
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The paper 'First Choice Holidays - Public Relations " is a good example of a marketing case study. The company is in two major segments, Holiday and Air travel. A common niche for both segments is identified as corporate tours and commuting packages. The audience for this segment – corporate users are identified and targeted.
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Business Planning for Cosy Health and Beauty Club Marketing Case Study
11 pages (2968 words) , Download 0 , Case Study
Free
The paper “Business Planning for Cosy Health and Beauty Club” is a  persuading version of a case study on marketing. It was after realizing the high demands placed on the health and beauty club that I decided to start one of my own. This would also help in averting the increased stress levels in the workplace experienced by a huge percentage of workers in the globe. 
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Restaurant's Marketing Mix and Today's Eating Trends Marketing Assignment
8 pages (2670 words) , Download 0 , Assignment
Free
The paper "Restaurant's Marketing Mix and Today's Eating Trends" is a worthy example of coursework on marketing. The Marketing Mix is a term used to describe the combination of tactics used by a business to achieve its objectives by marketing its products or services effectively to a particular target customer group.
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Selling Services Offered by J Sainsbury Plc to the Chinese Market Marketing Essay
15 pages (4060 words) , Download 0 , Essay
Free
The paper “Selling Services Offered by J Sainsbury Plc to the Chinese Market” is a brilliant variant of an essay on marketing. Selling various services has been a lucrative business in the modern world. The services to market in this project are those offered by J Sainsbury p/c. These services are home, pet, life, travel and car insurance, health cover, property management, and development, etc.
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Web-Based Rating Systems Designed Combat the Adverse Effects of Multimedia Marketing on Children Marketing Coursework
7 pages (2555 words) , Download 0 , Coursework
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The paper "Web-Based Rating Systems Designed Combat the Adverse Effects of Multimedia Marketing on Children" is an outstanding example of coursework on marketing. Advertising is a pervasive presence in the lives of most American children. Estimates suggest that young people watch over three hours of television per day.
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Adopting Promarket Strategies to Accommodate Changing Environmental Forces Marketing Assignment
20 pages (5254 words) , Download 0 , Assignment
Free
Today, organizations and industries such as financial services, retail, technology, transportation and financial services, among others are seeing the vast potential of utilizing technological advances and other trends in economy and politics in fulfilling its overarching goals or mission to generate profits.
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The Grand Renaissance Corridor and The Water Winter Wonderland Marketing Assignment
6 pages (1645 words) , Download 0 , Assignment
Free
The paper "The Grand Renaissance Corridor and The Water Winter Wonderland" is a wonderful example of an assignment on marketing. According to the project report, Michigan has been dependent on the auto industries. With the upcoming changes, there is a need to shift from current major focus areas. Global warming has been raised as the main issue in the proposal.
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Consumer Behaviour Online Marketing Research Paper
6 pages (2005 words) , Download 0 , Research Paper
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The paper "Consumer Behaviour Online" is an excellent example of a research paper on marketing. In this cutting-edge era, marketing planning and strategies are directed towards creating an environment to influence consumer behavior. The products and services are launched in the market focusing on the tastes and the preferences of the consumer.
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Consumer Behaviour Online Marketing Research Paper
6 pages (2085 words) , Download 0 , Research Paper
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The paper "Consumer Behaviour Online" is an excellent example of a research paper on marketing. Gone are the days when starting from cooking food until communication took hours and days. Now it is the age of the Internet an icon for the pace at which the world is running. The Internet is the medium used by a wide range of people for several functions.
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Critical Marketing: Case of IKEA Marketing Term Paper
15 pages (3920 words) , Download 0 , Term Paper
Free
The paper "Critical Marketing: Case of IKEA" is a wonderful example of a term paper on marketing. IKEA Systems BV, the Swedish home furnishing company headquartered in Almhult, was founded in 1943 as a family-owned company by Ingvar Kamprad has emerged as the largest retailer of furniture and home-ware in the world.
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Analysis of the Marketing Survey Conducted for AAA-Events Limited Marketing Research Paper
8 pages (3323 words) , Download 0 , Research Paper
Free
The paper “Analysis of the Marketing Survey Conducted for AAA-Events Limited” is an affecting variant of research paper on marketing. According to Houtkoop-Steenstra (2000), survey interviewing is an important source of data. Likewise, this author says that the state of the survey through flexible interviewing is reliant on standardization. Standardization is important to get more reliable data.
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Strategic Marketing - Market Segmentation, Targeting & Positioning Marketing Essay
8 pages (2154 words) , Download 0 , Essay
Free
The paper “Strategic Marketing - Market Segmentation, Targeting & Positioning" is a persuading example of the essay on marketing. Customers are not alike. Not every offering is right for every customer. Every customer is not responsive to your efforts. This means you cannot bring your product to the awareness of every customer.
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Starbucks Advertisement for Choco Banana Frappuccino, A Blended Ice Coffee Drink Marketing Term Paper
12 pages (3307 words) , Download 0 , Term Paper
Free
The paper "Starbucks Advertisement for Choco Banana Frappuccino, A Blended Ice Coffee Drink" is a brilliant example of a term paper on marketing. Pennington (2005) observes that Starbucks specialty coffee has tremendous market size as evident by nearly fifty percent of specialty coffee drinkers in the United States alone.
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Franchising as Entry Option in International Hospitality Industry Marketing Case Study
12 pages (3265 words) , Download 0 , Case Study
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The paper “Franchising as Entry Option in International Hospitality Industry” is a convincing example of the case study on marketing. The global hospitality industry is undergoing a transformation. Over the past, international hotel chains typically grew in the west, that is, in the United States, Canada, Europe, and Australia.
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CPAI Group's Company Character and Marketing Strategy Marketing Case Study
13 pages (3428 words) , Download 0 , Case Study
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The paper “CPAI Group’s Company Character and Marketing Strategy" is a breathtaking example of a case study on marketing. CPAI Group is a company that produces movies and markets them internationally. The company is located on the West Coast of the United States and focuses on making movies that are both educational and entertaining.
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Market Environment of Mexico Marketing Term Paper
8 pages (2606 words) , Download 0 , Term Paper
Free
The paper "Market Environment of Mexico" is a brilliant example of a term paper on marketing. Mexico is a country with a population of more than 103 million with a growth of 1% annually. The country’s Gross Domestic Product amounted to 768.4 billion USD while GNI value accounts for 7310 USA. Mexico has been practicing the free market economy system.
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Dragons Den Target in the Market Environment Marketing Case Study
12 pages (3197 words) , Download 0 , Case Study
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The paper "Dragon’s Den Target in the Market Environment" is a wonderful example of a case study on marketing. This paper is a report for Ian and Richard, who recently appeared in Dragon’s Den and who has received the necessary financial backing in order to develop their product at a regional or local level.
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The Vending Machine Market Marketing Essay
7 pages (2500 words) , Download 0 , Essay
Free
The paper "The Vending Machine Market" is a great example of a marketing essay. The product that tracks sales and other activities pertaining to a vending machine is one whose time has come. Owners of vending machines might have been dreaming about such a tool for some time but it is only now that the constellation of technologies has made it possible for a viable product to come on the market.
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Significance of Marketing Mix in Brand Equity Marketing Research Paper
10 pages (3977 words) , Download 2 , Research Paper
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Using structural equation modelling (SEM) method, descriptive statistic, and SPSS 11.0, this paper concludes that marketing mix (4Ps) could affect brand equity in a positive way and that brand loyalty (β=0.472) has the strongest link to customer response followed by perceived quality (β=0.439), brand association (β=0.428), and brand awareness (β=0.410).
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Barclays Premier League and Manchester United Marketing Term Paper
11 pages (2750 words) , Download 3 , Term Paper
Free
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In the following paper, the resource capability of Manchester United will be examined and discussed, highlighting its threshold, unique resources as well as core competencies. In pursuing the aforementioned, some brief facts and information on the preceding will serve as a necessary foundational backdrop.
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