Marketing Essays

As a result, different firms and consumers across the globe are shifting their transactional activities into closer proximity than it was before (Saloner & Spence, 2001). Studies show that the Internet is the leading technological marvel for today’s global marketers, reshaping the demand-and the supply-side global marketplace of international marketers.

The reports make an environmental analysis along with consumer behavior analysis to identify the possible opportunities and threats for BMW for the development of “Brilliant”. A detailed investigation highlights ample opportunity for BMW to target its new car “Brilliant” and penetrate deeper into the luxurious car segment.

The paper “Electree’s Environmental Analysis, SWOT Analysis and Its Implications, the Adoption of Electree in Singapore“ is an informative variant of a business plan on marketing. Electree is a bonsai shaped solar charging system aimed at providing solar derived power to environments that are almost void of renewable energy.

The paper “Al-Jenadriyah Festival in Saudi Arabia as a Marketing Tool Product“ is an excellent variant of a report on marketing. The Al-Jenadriyah festival is an annual cultural event held in Saudi Arabia. The vent derives its name from the town in which it is held, a small town with an approximate 15km2 areas. 

The paper "Southern Peninsula Wines - Marketing Analysis " is a perfect example of a marketing case study. The vision of the organization is to establish a high-quality wine facility having boutique wines at affordable prices while building long-lasting business and customer relationships. The founders aimed to facilitate a comfortable lifestyle for their families since their lives are intertwined with the business.

Volvo is representative of the new global pattern of trade where firms prefer manufacturing in low-cost regions especially in Asia to be competitive in terms of cost reduction and pricing to penetrate international markets. Volvo produces cars at its production units in Malaysia and Thailand. Its comparative advantage is in its specialization.

The Extend Leadership Influence Market Performance of CompaniesIntroductionMarket performance is a complex phenomenon. Many factors involved in its analysis cause confusion as to whether categorize it as a scientific or an artistic concept. The

The paper “Contemporary Issues in Marketing - Green Marketing and Corporate Social Responsibilities“ is a  forceful variant of a literature review on marketing. In today’s business environment, corporate social responsibility (CSR) and green marketing are applied significantly. The idea of CSR and green marketing has continued to develop in significance and relevance.

The paper "Impact of Direct Marketing on Children"  is a good example of a marketing report. The research which looks to explore the manner in which direct marketing is having an impact on children and the manner in which the Australian government has developed different protection laws to protect the children shows important results.

The paper “San Remo Brand's Entering into Japan or Brazil“ is a  fascinating variant of a business plan on marketing. Proficient and competence in production and sale of manufactured food commodities highly rely on various factors, such as the production mechanisms used and the market entry strategies used by the companies among other factors.

The paper “Market Plan for Fashion Police App“ is a  comprehensive variant of a business plan on marketing. The marketing plan is a holistic and detailed road map outlining the company’s marketing strategies, tactics, costs, together with projected results over a defined period of time. This paper is a marketing plan for Fashion Police explaining the different strategies the company should employ.

The number of staff is quite small and manageable. They are highly trained to handle their duties diligently. The member staff in the administration/service department have a good sense of public relations when handling suppliers' and customers’ queries and concerns by responding promptly in a clear manner with detailed information.

The paper “Marketing Mix for Gino Nutriona Cafe Shop“ is a  fascinating variant of a business plan on marketing. This section of the marketing plan aims at recommending an appropriate marketing mix for Gino Nutriona Cafe Shop in relation to the current market situation in the Australian coffee shop industry.

The paper “The Importance of the Metrics for Improving Satisfaction of Hilton Hotels & Resorts’ Customers“ is a  great variant of a case study on marketing. With globalization and exposure to strong brands, customer behavior has changed considerably making it hard to satisfy consumer needs. Most organizations have set market research as one of their top agendas.

Book publishers have shifted to e-books where consumers can easily access the products from a variety of devices. This has resulted in deteriorated book sales in the bookstores. In response, this project seeks to consolidate book readers and gamers, in such a manner that bookstore owners can easily sell products through online platforms.

The paper "Positive and Negative Word of Mouth in Restaurant Industry" is a perfect example of a marketing capstone project. The introductory chapter covers the information of the study with the details of the background information, statement of objectives, objectives of the study, research questions, limitations of the study, importance of the research, and range of the study.

The paper "Systems Thinking Is Critical in Developing Solutions to Sustainability" is a good example of marketing coursework. It is exceptionally uncommon to experience a solitary day without listening to the words climate change or sustainability practical for anything. The far-reaching utilization and the popularity of these terms by organizations have developed them into very nearly get all expressions that appear to be relevant to any area.

The paper "ANL Shipping Company - Cause and Effect Analysis" is a great example of a marketing case study. ANL is a shipping company that specializes in moving any products from almost any place globally to just about any location. The company is driven by exclusive principles spearheaded by award-winning customer service, modern and efficient IT systems and competitive attitude to help in providing exceptional services.

The paper "Content Marketing, Owned Media, Brand Engagement " is an outstanding example of a marketing assignment. Owned media refers to the media channels that a company have full or partial control over. Qantas is one of the leading Australian airlines that use a variety of digital assets in communicating with its audiences.

The paper "Successes and Failures of International Marketing Strategies" is a wonderful example of a Marketing Case Study. In the 21st century, managers around the world are appreciating the importance of developing the appropriate skills and acquiring the relevant knowledge for their companies and organizations to compete effectively internationally.

The paper "Social Media and Brand Communication" is a great example of a Marketing Essay. Brands are very valuable in any organization. Companies often aim to create strong brands by authoring compelling brand stories (Cayla, Julien, and Arnould, 2008). Traditionally, brand stories were done through none-to-many marketing communications like advertising. 

The paper "Blueprint for Sustainability Marketing And Defining Its Conceptual Boundaries for Progress " is a great example of a Marketing Case Study. Sustainability is the study of the natural systems, their functioning, diversity, and their production of resources necessary for the maintenance of a balance in the ecology (Berkes, Colding & Folke, 2000 p.1252). 

The paper "Market Plan For The New Product Master Of Management Online" Is a great example of a Marketing Case Study. Situated in Australia, La Trobe University is a public university that is located in Bundoora, Victoria. The university began in the year 1964 following the assent of the Trobe University Act by the Victorian Parliament. 

The paper "Human Resource Industry is a wonderful example of a Marketing Assignment. The industry evolved in the 18th century from the idea that was developed and established by Robert Owen and Charles Babbage during the time the industrial revolution was picking up (Knowles, Holton III, and Swanson, 2014). 

The paper "Nike Company Communication Analysis and Communication Plan" is a good example of a marketing case study. According to Barrett (2014), communication is successful when the message from the sender is successfully conveyed to the receiver. Once it has been delivered, the message must be decoded successfully by the receiver and feedback provided through verbal and non-verbal means where possible.

The paper "Wicked Problem of Shifting to More Renewable Sources of Energy" is a great example of marketing coursework. Throughout the years, there have been problems in trying to define sustainable development based on equity, nature of the decisions, and optimal solutions. Hence, sustainable development is considered a wicked problem, which is considered a difficult situation to describe and has no final solution to acquiring the interests of all the stakeholders.

The paper "Cultural Influences on Overconsumption of Alcohol in Australia" Is a great example of a Marketing Case Study. Culture can be defined as a way of life of a group of people that consists of beliefs, behaviors, values, and symbols that are acceptable and passed on through imitation and communication from one generation to another.

The author states that very soon, the downward trend started and it peaked with the dog-fighting incident. This led to the termination of all the contracts that he had signed with various sponsors, with Nike being the highest sponsor. After initially declining responsibility, he has now surrendered to the court and faces sentencing on December 10. 

This report is a marketing plan for the brand ‘Foster’s beer’ of Foster’s Group of Australia. Foster’s group is the leading beverage company in Australia. “Foster’s Group is a global multi-beverage company delivering a portfolio of beer, wine, spirits, cider and non-alcohol beverages.” (Foster’s Group Ltd. 2008). 

The paper "Marketing Communications Strategy for the Chelsea Brown Sugar Range in the NZ Marketplace" is a good example of a marketing case study. Our present task is to develop an appropriate fully integrated marketing communications strategy for the Chelsea Brown Sugar range in the New Zealand market and to formulate a promotional strategy that will be active for a full year commencing from June 2009.

Generally speaking, the paper "Starbucks's Company Internet Marketing Mix Strategy" is a perfect example of a marketing case study. Businesses have always had ups and downs in their running. The eatery industry has been on the rise and the need to maintain position has been an issue worthy to address.

The paper "Advertising of Carlsberg Inc" is an outstanding example of a marketing case study. Most beer brewing companies’ excellence flourishes and exists because of success in addressing market needs. These needs are a direct reflection of consumer behavior. Therefore they are considered as a vital component of any brewery’s endeavor.

The paper "Market Segmentation, Positioning and Strategies" is a good example of marketing coursework. Catering is one of the successful and rewarding home-based business opportunity. It has high chances of growing and expanding compared to other types of a home-based business venture. The reason for choosing home catering services is the increasing demand for services.

The paper "Coca-Cola Company Marketing Strategies " is a great example of a marketing case study. CEOs and management teams of large multinationals all over the world are ever faced with the challenges that arise from operating in a globalised world that is also full of various forms of diversities especially as regards to cultural diversity.

The paper "Effects of Cultural Diversity on Marketing Strategies of Nike Company" is a perfect example of a marketing case study. The business environment is changing quite rapidly. This has been highly influenced by the developments made in technology. This has had a profound impact on businesses and globalization in particular. As a result of this, more multinational companies have emerged with time.

The paper "CK-E-LINK Company E-business" is a perfect example of a marketing case study. Operating in the business world has currently turned out to be more complex, particularly in an international platform (Prajogo 2007, p.67). Perez-Freije & Enkel (2007, p. 12) argues that globalization and technology have created a new platform of competition that is, if a company cannot embrace the two strategies, then soon they might find themselves pushed out the market.

The paper "Strategic Marketing - SportUNE Non-Profit Organisation " is a good example of a marketing case study. SportUNE, a non-profit organisation established in 1938, offers unique health and fitness products and services to both the students and the regional community. Its unique products and membership packages and strategic positioning especially due to its association with the University of New England which controls it, offer it a unique market niche.

The paper "Strategic Market Plan for Sport UNE" is an outstanding example of a marketing case study. This strategic marketing plan is intended for Sport UNE an extension precinct for the University of New England. Considered as one of the best university precincts in Australia, Sport UNE offers a variety of sporting activities (Andrew, 2012).

The paper "SportUNE’s Strategic Marketing Management" is a good example of a marketing case study. A strategic plan is a document that outlines the mission, vision, and objectives of an organisation and how it intends to get there given the competition and limited resources. The plan can be prepared in regard to the whole organisation, a department, or any section of the organisation’s structure.

The paper "Smart Objectives and Hierarchy of Strategies for SportUNE" is a great example of a marketing case study. Starting up a business involves quite long processes of having to define the product or service that the business will specialize on, set some objectives by establishing a mission statement, plan for the production, processing and distribution of the product or service and work towards attaining the profit-making goal.

The paper "Bega Cheese Company’s Organisational Structure" is a perfect example of a marketing case study. Organisations employ their design in different ways; some organizations use it as a strategy for realising higher performance. Depending on how it is applied and implemented, organisational design is a strategic approach for delivering higher performance.

The paper "Importance of Perceived Value to the Customers" is a good example of marketing coursework. Customer perceived value refers to the difference between the prospective customer evaluation of the benefits and cost of a product when compared to the other product (Kim, 2012). According to the marketing theory, the customer perceived value plays an essential role in determining the product that will be bought by the customer.

The paper "Sport UNE Business Offering" is a perfect example of a marketing case study. Taking physical exercises is healthy for every individual. With the current generation’s lifestyle where one rarely sweats, it is good to take some physical exercise so as to become physical feet which is a way of preventing the body from some illnesses that comes as a result of having excess fats.

The paper "Marketing - Pet Specialty Stores" is an outstanding example of a marketing assignment. Marketing of a particular product does not just happen vaguely, but it needs good planning to understand the kind of the market one is dealing with. Marketing managers and sales representatives have the task of mining the required information from the targeted market and so that they can use this information to prepare their credible marketing plans.

The paper "New SportUNE Program" is a good example of a marketing case study. SportUNE is an entity that is controlled by the University of New England. The institution is a non-profit organization that was established according to the University of New England Act in 1993 and the Public Finance and Audit Act of 1983.

The paper "Strategic Marketing Analysis of SportUNE" is a marketing case study. Because of the constantly changing environments of enterprises, the basic aim of an organisation has to be looked upon. For instance, in the realization of liberation, many parastatals of marketing are compelled to review their mission statements.

The paper "Strategic Marketing Plan for SportUNE Fitness and Wellbeing Products" is a great example of a marketing case study. In Australia, SportUNE is regarded as one of the best university sporting precincts; this university offers various sporting programs, facilities and services that are flexible to their customers.

The paper "SportUNE Marketing Agency" is a perfect example of a marketing case study. SportUNE is a renowned international Australian based sporting organization. Since its inception in the late 1930s, the institution has offered a unique curriculum through which much emphasis is placed on the organizational mission of providing sporting facilities and opportunities to its students.

The paper "Strategic Marketing Plan for SportUNE" is an outstanding example of a marketing case study. This paper focuses on a strategic marketing plan. The engagement areas throughout the paper are concerned with formulating, implementing and measuring marketing strategies. Additionally, various strategies for new market entries, growth markets, mature and declining markets and for the new market in sustaining competitive advantage over the product life cycle are discussed.

The paper 'Marketing Plan for SportUNE" is a great example of a marketing case study. Strategic marketing is an important aspect in the success of an organisation. Through effective planning, an organisation is able to utilize the resources effectively which lead to competitive advantage. Due to global competition, many organisations are finding it hard to effectively compete in the market as a result of poor planning.