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Marketing Essays

Result for Subject Marketing:
19895 essays
IKEA: The Impact of Store Environment on Consumer Choice Marketing Case Study
7 pages (2151 words) , Download 0 , Case Study
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The paper "IKEA: The Impact of Store Environment on Consumer Choice" is an outstanding example of a marketing case study. In recent times, the retail environment has received much attention from retailers as they dedicate a lot of financial resources in design and merchandise presentation activities to ensure they continue to attract consumers to their stores.
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Samsung Marketing Mix Marketing Case Study
6 pages (1648 words) , Download 0 , Case Study
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The paper "Samsung Marketing Mix " is a good example of a marketing case study. Marketing and the formulation of its strategies is the need of the day to start a business for any product. The same has been studied about Samsung smartphones in this assignment. The project highlights the marketing strategies and the target market and positioning of S4.
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Reflections of the Internship Program Concluded at OPAIC Marketing Case Study
10 pages (2598 words) , Download 0 , Case Study
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The paper "Reflections of the Internship Program Concluded at OPAIC" is a good example of a marketing case study. In order to fulfill the mandatory 200-hour internship requirements of my study program, I joined the Otago Polytechnic Auckland International Campus (OPAIC) which is a newly opened but well established tertiary institution.
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Social Marketing Campaign: Anti-Smoking Marketing Coursework
7 pages (2201 words) , Download 0 , Coursework
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The paper "Social Marketing Campaign: Anti-Smoking" is an outstanding example of marketing coursework. Smoking of cigarettes is a leading avoidable cause of premature deaths amongst adults and youths. Smoking is rated as the most disturbing social and health issue in almost every country including Australia. Smoking is avoidable.
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The Dynamics of the Chinese Consumer with Relevance to Consumerism Marketing Case Study
7 pages (2259 words) , Download 0 , Case Study
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The paper "The Dynamics of the Chinese Consumer with Relevance to Consumerism " is a good example of a marketing case study. Whether the organization is considering new markets to distribute its products, searching to make its supply chain competitive and cut on costs or searching for better viable investment opportunities, it is advisable to develop a Chinese strategy (Latham, Thompson, & Klein, 2006).
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Shanghai Automotive Industry Corp Potential Entry into the Australian Market Marketing Case Study
10 pages (2990 words) , Download 0 , Case Study
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The paper "Shanghai Automotive Industry Corp Potential Entry into the Australian Market" is a perfect example of a marketing case study. The paper will specifically focus on the marketing advantages or disadvantages their product will have in trying to export to Australia. Marketing factors like pricing, promotion, advertising, distribution, product and other relevant factors that will allow for success and failures of entering the Australian market will be analyzed as well.
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The Effect of Advertising on Consumer Behavior Marketing Coursework
6 pages (1586 words) , Download 0 , Coursework
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The paper "The Effect of Advertising on Consumer Behavior" is a good example of a marketing coursewprk. Marketing is a key function of any business through which a business can be able to drive up sales and generate adequate revenue to cater for its expenses and realize a profit for its owners. The marketing mix is comprised of four key elements; product, place, promotion and price.
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The Significance of Customer Relationship Management in B2B Marketing - Cisco Systems Inc Marketing Case Study
11 pages (3026 words) , Download 0 , Case Study
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The paper "The Significance of Customer Relationship Management in B2B Marketing - Cisco Systems Inc" is a perfect example of a marketing case study. Firms are naturally evolving so that they can thrive in business environments where creativity nonlinear problem solving, flexibility and speed rather than scaled efficiency and replication, linearity and predictability are more essential for growth and survival.
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The Impact of Macro-Environmental Factors on the Marketing Mix of Qantas Australia Marketing Case Study
8 pages (2385 words) , Download 0 , Case Study
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The paper "The Impact of Macro-Environmental Factors on the Marketing Mix of Qantas Australia" is a great example of a marketing case study. The aim of this paper is to apply Qantas as an Australian company increasingly operating in a global world, to investigate how the various macro-environmental factors influence the marketing mix of Qantas airlines.
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Ways through Which B2B Relationships Enhance Increased Business Competitiveness Marketing Coursework
7 pages (2365 words) , Download 0 , Coursework
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The paper "Ways through Which B2B Relationships Enhance Increased Business Competitiveness" is an outstanding example of marketing coursework. Traditionally, businesses were geared and targeted at establishing an increased efficiency through delivering products to the consumers. In this regard, organizational customers represented the final products consumers.
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Importance of Consumer Behaviour for the Successful Implementation of Marketing Strategy Marketing Coursework
8 pages (2246 words) , Download 0 , Coursework
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The paper "Importance of Consumer Behaviour for the Successful Implementation of Marketing Strategy" is a good example of marketing coursework. The changing and evolving business environment has increased the need for and importance of understanding consumer behaviour. Since customers are considered the king, businesses need to understand customer behaviour so that they are able to develop their strategies accordingly.
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Customer Satisfaction: Case of Hilton Hotels Marketing Case Study
9 pages (2250 words) , Download 1 , Case Study
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The paper "Customer Satisfaction: Case of Hilton Hotels" is a good example of a marketing case study. The research develops a market survey evaluating the levels of service satisfaction by Hilton Hotels' consumers. In this regard, the research focuses on establishing their perception of the quality and nature of research adopted in the market.
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Internet in Reshaping Global Marketing Activities Marketing Assignment
11 pages (2750 words) , Download 0 , Assignment
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As a result, different firms and consumers across the globe are shifting their transactional activities into closer proximity than it was before (Saloner & Spence, 2001). Studies show that the Internet is the leading technological marvel for today’s global marketers, reshaping the demand-and the supply-side global marketplace of international marketers.
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Marketing Analysis for BMW Group Marketing Research Paper
12 pages (3000 words) , Download 0 , Research Paper
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The reports make an environmental analysis along with consumer behavior analysis to identify the possible opportunities and threats for BMW for the development of “Brilliant”. A detailed investigation highlights ample opportunity for BMW to target its new car “Brilliant” and penetrate deeper into the luxurious car segment.
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Electree's Environmental Analysis, SWOT Analysis and Its Implications, the Adoption of Electree in Singapore Marketing
23 pages (5750 words)
Nobody downloaded yet
The paper “Electree’s Environmental Analysis, SWOT Analysis and Its Implications, the Adoption of Electree in Singapore“ is an informative variant of a business plan on marketing. Electree is a bonsai shaped solar charging system aimed at providing solar derived power to environments that are almost void of renewable energy.
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Al-Jenadriyah Festival in Saudi Arabia as a Marketing Tool Product Marketing
11 pages (2750 words) , Download 0
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The paper “Al-Jenadriyah Festival in Saudi Arabia as a Marketing Tool Product“ is an excellent variant of a report on marketing. The Al-Jenadriyah festival is an annual cultural event held in Saudi Arabia. The vent derives its name from the town in which it is held, a small town with an approximate 15km2 areas. 
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Southern Peninsula Wines - Marketing Analysis Marketing Case Study
11 pages (3279 words) , Download 0 , Case Study
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The paper "Southern Peninsula Wines - Marketing Analysis " is a perfect example of a marketing case study. The vision of the organization is to establish a high-quality wine facility having boutique wines at affordable prices while building long-lasting business and customer relationships. The founders aimed to facilitate a comfortable lifestyle for their families since their lives are intertwined with the business.
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Comparative and Competitive Advantages of Volvo Marketing Case Study
6 pages (1500 words) , Download 1 , Case Study
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Volvo is representative of the new global pattern of trade where firms prefer manufacturing in low-cost regions especially in Asia to be competitive in terms of cost reduction and pricing to penetrate international markets. Volvo produces cars at its production units in Malaysia and Thailand. Its comparative advantage is in its specialization.
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To What Extent Does Leadership Influence The Market Performance Of Companies Marketing Essay
10 pages (2500 words) , Download 0 , Essay
Free
The Extend Leadership Influence Market Performance of CompaniesIntroductionMarket performance is a complex phenomenon. Many factors involved in its analysis cause confusion as to whether categorize it as a scientific or an artistic concept. The
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Contemporary Issues in Marketing - Green Marketing and Corporate Social Responsibilities Marketing Literature review
12 pages (3000 words) , Download 0 , Literature review
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The paper “Contemporary Issues in Marketing - Green Marketing and Corporate Social Responsibilities“ is a  forceful variant of a literature review on marketing. In today’s business environment, corporate social responsibility (CSR) and green marketing are applied significantly. The idea of CSR and green marketing has continued to develop in significance and relevance.
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Impact of Direct Marketing on Children Marketing
14 pages (4012 words) , Download 0
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The paper "Impact of Direct Marketing on Children"  is a good example of a marketing report. The research which looks to explore the manner in which direct marketing is having an impact on children and the manner in which the Australian government has developed different protection laws to protect the children shows important results.
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San Remo Brand's Entering into Japan or Brazil Marketing
19 pages (4750 words) , Download 0
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The paper “San Remo Brand's Entering into Japan or Brazil“ is a  fascinating variant of a business plan on marketing. Proficient and competence in production and sale of manufactured food commodities highly rely on various factors, such as the production mechanisms used and the market entry strategies used by the companies among other factors.
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Market Plan for Fashion Police App Marketing
15 pages (3750 words) , Download 0
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The paper “Market Plan for Fashion Police App“ is a  comprehensive variant of a business plan on marketing. The marketing plan is a holistic and detailed road map outlining the company’s marketing strategies, tactics, costs, together with projected results over a defined period of time. This paper is a marketing plan for Fashion Police explaining the different strategies the company should employ.
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Marketing Strategies for Soap de Villa Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
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The number of staff is quite small and manageable. They are highly trained to handle their duties diligently. The member staff in the administration/service department have a good sense of public relations when handling suppliers' and customers’ queries and concerns by responding promptly in a clear manner with detailed information.
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Marketing Mix for Gino Nutriona Cafe Shop Marketing
6 pages (1500 words) , Download 0
Free
The paper “Marketing Mix for Gino Nutriona Cafe Shop“ is a  fascinating variant of a business plan on marketing. This section of the marketing plan aims at recommending an appropriate marketing mix for Gino Nutriona Cafe Shop in relation to the current market situation in the Australian coffee shop industry.
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The Importance of the Metrics for Improving Satisfaction of Hilton Hotels & Resorts Customers Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
Free
The paper “The Importance of the Metrics for Improving Satisfaction of Hilton Hotels & Resorts’ Customers“ is a  great variant of a case study on marketing. With globalization and exposure to strong brands, customer behavior has changed considerably making it hard to satisfy consumer needs. Most organizations have set market research as one of their top agendas.
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Book Stage Video Game Analysis Marketing Case Study
13 pages (3250 words) , Download 0 , Case Study
Free
Book publishers have shifted to e-books where consumers can easily access the products from a variety of devices. This has resulted in deteriorated book sales in the bookstores. In response, this project seeks to consolidate book readers and gamers, in such a manner that bookstore owners can easily sell products through online platforms.
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Positive and Negative Word of Mouth in Restaurant Industry Marketing
40 pages (11583 words)
Nobody downloaded yet
The paper "Positive and Negative Word of Mouth in Restaurant Industry" is a perfect example of a marketing capstone project. The introductory chapter covers the information of the study with the details of the background information, statement of objectives, objectives of the study, research questions, limitations of the study, importance of the research, and range of the study.
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Systems Thinking Is Critical in Developing Solutions to Sustainability Marketing Coursework
8 pages (2363 words) , Download 0 , Coursework
Free
The paper "Systems Thinking Is Critical in Developing Solutions to Sustainability" is a good example of marketing coursework. It is exceptionally uncommon to experience a solitary day without listening to the words climate change or sustainability practical for anything. The far-reaching utilization and the popularity of these terms by organizations have developed them into very nearly get all expressions that appear to be relevant to any area.
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ANL Shipping Company - Cause and Effect Analysis Marketing Case Study
10 pages (2826 words) , Download 0 , Case Study
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The paper "ANL Shipping Company - Cause and Effect Analysis" is a great example of a marketing case study. ANL is a shipping company that specializes in moving any products from almost any place globally to just about any location. The company is driven by exclusive principles spearheaded by award-winning customer service, modern and efficient IT systems and competitive attitude to help in providing exceptional services.
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Content Marketing, Owned Media, Brand Engagement Marketing Assignment
8 pages (2112 words) , Download 0 , Assignment
Free
The paper "Content Marketing, Owned Media, Brand Engagement " is an outstanding example of a marketing assignment. Owned media refers to the media channels that a company have full or partial control over. Qantas is one of the leading Australian airlines that use a variety of digital assets in communicating with its audiences.
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Successes and Failures of International Marketing Strategies Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
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The paper "Successes and Failures of International Marketing Strategies" is a wonderful example of a Marketing Case Study. In the 21st century, managers around the world are appreciating the importance of developing the appropriate skills and acquiring the relevant knowledge for their companies and organizations to compete effectively internationally.
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Social Media and Brand Communication Marketing Essay
8 pages (2000 words) , Download 0 , Essay
Free
The paper "Social Media and Brand Communication" is a great example of a Marketing Essay. Brands are very valuable in any organization. Companies often aim to create strong brands by authoring compelling brand stories (Cayla, Julien, and Arnould, 2008). Traditionally, brand stories were done through none-to-many marketing communications like advertising. 
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Blueprint for Sustainability Marketing And Defining Its Conceptual Boundaries for Progress Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
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The paper "Blueprint for Sustainability Marketing And Defining Its Conceptual Boundaries for Progress " is a great example of a Marketing Case Study. Sustainability is the study of the natural systems, their functioning, diversity, and their production of resources necessary for the maintenance of a balance in the ecology (Berkes, Colding & Folke, 2000 p.1252). 
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Market Plan For The New Product Master Of Management Online Marketing Case Study
10 pages (2500 words) , Download 0 , Case Study
Free
The paper "Market Plan For The New Product Master Of Management Online" Is a great example of a Marketing Case Study. Situated in Australia, La Trobe University is a public university that is located in Bundoora, Victoria. The university began in the year 1964 following the assent of the Trobe University Act by the Victorian Parliament. 
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Human Resource Industry Marketing Assignment
6 pages (1500 words) , Download 0 , Assignment
Free
The paper "Human Resource Industry is a wonderful example of a Marketing Assignment. The industry evolved in the 18th century from the idea that was developed and established by Robert Owen and Charles Babbage during the time the industrial revolution was picking up (Knowles, Holton III, and Swanson, 2014). 
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Nike Company Communication Analysis and Communication Plan Marketing Case Study
7 pages (2267 words) , Download 0 , Case Study
Free
The paper "Nike Company Communication Analysis and Communication Plan" is a good example of a marketing case study. According to Barrett (2014), communication is successful when the message from the sender is successfully conveyed to the receiver. Once it has been delivered, the message must be decoded successfully by the receiver and feedback provided through verbal and non-verbal means where possible.
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Wicked Problem of Shifting to More Renewable Sources of Energy Marketing Coursework
9 pages (2569 words) , Download 0 , Coursework
Free
The paper "Wicked Problem of Shifting to More Renewable Sources of Energy" is a great example of marketing coursework. Throughout the years, there have been problems in trying to define sustainable development based on equity, nature of the decisions, and optimal solutions. Hence, sustainable development is considered a wicked problem, which is considered a difficult situation to describe and has no final solution to acquiring the interests of all the stakeholders.
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Cultural Influences on Overconsumption of Alcohol in Australia Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
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The paper "Cultural Influences on Overconsumption of Alcohol in Australia" Is a great example of a Marketing Case Study. Culture can be defined as a way of life of a group of people that consists of beliefs, behaviors, values, and symbols that are acceptable and passed on through imitation and communication from one generation to another.
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The Marketing of Michael Vick Marketing Assignment
10 pages (2917 words) , Download 1 , Assignment
Free
The author states that very soon, the downward trend started and it peaked with the dog-fighting incident. This led to the termination of all the contracts that he had signed with various sponsors, with Nike being the highest sponsor. After initially declining responsibility, he has now surrendered to the court and faces sentencing on December 10. 
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Queensland Australia Marketing Plan Challenge Marketing Case Study
9 pages (2535 words) , Download 1 , Case Study
Free
This report is a marketing plan for the brand ‘Foster’s beer’ of Foster’s Group of Australia. Foster’s group is the leading beverage company in Australia. “Foster’s Group is a global multi-beverage company delivering a portfolio of beer, wine, spirits, cider and non-alcohol beverages.” (Foster’s Group Ltd. 2008). 
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Marketing Communications Strategy for the Chelsea Brown Sugar Range in the NZ Marketplace Marketing Case Study
28 pages (7340 words) , Case Study
Nobody downloaded yet
The paper "Marketing Communications Strategy for the Chelsea Brown Sugar Range in the NZ Marketplace" is a good example of a marketing case study. Our present task is to develop an appropriate fully integrated marketing communications strategy for the Chelsea Brown Sugar range in the New Zealand market and to formulate a promotional strategy that will be active for a full year commencing from June 2009.
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Starbucks's Company Internet Marketing Mix Strategy Marketing Case Study
7 pages (1948 words) , Download 0 , Case Study
Free
Generally speaking, the paper "Starbucks's Company Internet Marketing Mix Strategy" is a perfect example of a marketing case study. Businesses have always had ups and downs in their running. The eatery industry has been on the rise and the need to maintain position has been an issue worthy to address.
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Advertising of Carlsberg Inc Marketing Case Study
17 pages (4580 words) , Download 0 , Case Study
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The paper "Advertising of Carlsberg Inc" is an outstanding example of a marketing case study. Most beer brewing companies’ excellence flourishes and exists because of success in addressing market needs. These needs are a direct reflection of consumer behavior. Therefore they are considered as a vital component of any brewery’s endeavor.
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Market Segmentation, Positioning and Strategies Marketing Coursework
8 pages (2034 words) , Download 0 , Coursework
Free
The paper "Market Segmentation, Positioning and Strategies" is a good example of marketing coursework. Catering is one of the successful and rewarding home-based business opportunity. It has high chances of growing and expanding compared to other types of a home-based business venture. The reason for choosing home catering services is the increasing demand for services.
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Coca-Cola Company Marketing Strategies Marketing Case Study
10 pages (2849 words) , Download 0 , Case Study
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The paper "Coca-Cola Company Marketing Strategies " is a great example of a marketing case study. CEOs and management teams of large multinationals all over the world are ever faced with the challenges that arise from operating in a globalised world that is also full of various forms of diversities especially as regards to cultural diversity.
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Effects of Cultural Diversity on Marketing Strategies of Nike Company Marketing Case Study
10 pages (3004 words) , Download 0 , Case Study
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The paper "Effects of Cultural Diversity on Marketing Strategies of Nike Company" is a perfect example of a marketing case study. The business environment is changing quite rapidly. This has been highly influenced by the developments made in technology. This has had a profound impact on businesses and globalization in particular. As a result of this, more multinational companies have emerged with time.
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CK-E-LINK Company E-business Marketing Case Study
15 pages (4265 words) , Download 0 , Case Study
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The paper "CK-E-LINK Company E-business" is a perfect example of a marketing case study. Operating in the business world has currently turned out to be more complex, particularly in an international platform (Prajogo 2007, p.67). Perez-Freije & Enkel (2007, p. 12) argues that globalization and technology have created a new platform of competition that is, if a company cannot embrace the two strategies, then soon they might find themselves pushed out the market.
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Strategic Marketing - SportUNE Non-Profit Organisation Marketing Case Study
7 pages (3037 words) , Download 0 , Case Study
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The paper "Strategic Marketing - SportUNE Non-Profit Organisation " is a good example of a marketing case study. SportUNE, a non-profit organisation established in 1938, offers unique health and fitness products and services to both the students and the regional community. Its unique products and membership packages and strategic positioning especially due to its association with the University of New England which controls it, offer it a unique market niche.
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Strategic Market Plan for Sport UNE Marketing Case Study
9 pages (2518 words) , Download 0 , Case Study
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The paper "Strategic Market Plan for Sport UNE" is an outstanding example of a marketing case study. This strategic marketing plan is intended for Sport UNE an extension precinct for the University of New England. Considered as one of the best university precincts in Australia, Sport UNE offers a variety of sporting activities (Andrew, 2012).
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