Marketing Strategy for the Generation Y - Essay Example

Right now, being those that are in the workforce, they are the ones having their notebooks, palm pilots, blackberries, and other gadgets. Given these characteristics, suffice it to say that it is difficult to please them with products endorsed by just any other kind of rapper or actor, or model.  They are very instinctive and doubting probably because of the conflicts, scams, and exploitation (in the family, in the society, in their relationships) that they may have encountered or witnessed.

  Therefore, the most important marketing strategy for them is honesty.  Tell them how the product works and how it delivers results and that is it.  They are also blunt and expressive, such that this can be capitalized on in marketing.  Allow products to reflect this characteristic of Generation Y like providing more variations in a particular design or marketing something that can be very adaptable to the wants and desires of this generation.  This also addresses their being multi-taskers, like 3 in 1 product or multi-functional jeans or shoes.

  Online marketing and podcasting are also effective for Generation Y since they are always online and very dependent on their iPods.  More importantly, market the product in such a way that it would fit the active, independent, and high-tech life of generation Y (Millenial Marketer, 2008). As such, the strategy I’m-famous-and-I’m-using-this-so-use-it-too is not very useful to the Gen Y.  They need more information about the product especially on how they can make much out of this.

  That is why more in 1 products are very appealing to them for example, foundations (make-up) that can also be a pressed powder are more appealing than the stand-alone product.  Mobile phones that are very versatile are also attractive to them.  Marketing these to them is very easy – just tell them what to do with the product and how it fits their busy lifestyle and they will buy it.