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Marketing Essays

Result for Subject Marketing:
19702 essays
Interactive and Internet Marketing: Case of Napster Marketing Case Study
14 pages (3943 words) , Download 0 , Case Study
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The paper "Interactive and Internet Marketing: Case of Napster" is a good example of a case study on marketing. One of the biggest brands in the digital music industry is Napster brand, which is a service that is normally subscribed and functions by enabling different fans all over the world to freely have a look at the largest and most miscellaneous online collection of different kinds of music.
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Napster Should Change Its Marketing Mix Strategy Introducing the Digital Media Marketing Case Study
10 pages (2905 words) , Download 0 , Case Study
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The paper “Napster Should  Change Its Marketing Mix Strategy Introducing the Digital Media" is a forceful example of a case study on marketing. The key findings of this report indicate that Napster as an Internet provider of music downloads has considerable strategic plans for service provision and the marketing mix adopted by the company id ideal and applicable for its success.
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Marketing Management for Restaurant Industry: Case of Chun Po Marketing Case Study
11 pages (2969 words) , Download 0 , Case Study
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The paper "Marketing Management for Restaurant Industry: Case of Chun Po" is an excellent example of a case study on marketing. This is the situational analysis for Chun Po Chinese restaurant, which helps to demonstrate the internal analysis including the 7P’s of marketing, the external analysis, competitor analysis, customer analysis, and SWOT.
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Marketing Concept and Marketing Segmentation in Practice Marketing Term Paper
36 pages (9625 words) , Term Paper
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Philip Kotler (2009) defines marketing as an exchange process whose goals are to satisfy customer’s needs. Marketing is not just a way of providing goods and services but a way of providing benefits to the changing customer’s tastes and preferences.
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Marketing Plan for Hong Kong Asia Food Supermarket Marketing Case Study
13 pages (3456 words) , Download 0 , Case Study
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The paper "Marketing Plan for Hong Kong Asia Food Supermarket" is a delightful example of a case study on marketing. Marketing is an important factor that aides an organization to succeed in its plans (Sheth & Parvatiyar, 1995). The marketing plan brings into consideration the means by which an organization can improve its market share.
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Marketing Strategies in the Service Industry: Case of Taj Hotels Marketing Case Study
12 pages (3208 words) , Download 1 , Case Study
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The paper “Marketing Strategies in the Service Industry: Case of Taj Hotels” is an inspiring variant of a case study on marketing. The ever-growing hotel industry and the increase in the size of the population have made the tourism industry grow. On the backdrop of it, the hotel industry has witnessed a boom and is trying to reap maximum benefits out of it.
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Marketing Strategies of Riverview Hotel Marketing Case Study
11 pages (2989 words) , Download 1 , Case Study
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The paper 'Marketing Strategies of Riverview Hotel " is a perfect example of a marketing case study. The Riverview Hotel is located at Notown USA. It is a representative of the five-star hotel brands within the private Business Hotels located worldwide in the World' group. All Hotels are boutique properties that offer 25 and 35 rooms.
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Consumer Behavior and Status Consumption Marketing Term Paper
8 pages (2452 words) , Download 0 , Term Paper
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Marketers have developed a new concept where consumption of ordinary goods and services is accompanied by image and status. There are different views proposed by different scholars on the standard definition of status consumption. Eastman, Goldsmith and Flynn (1999) define status consumption as adhering to social and cultural stratification and ranking in a given society.
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Development of Amazons Strategies Marketing Research Paper
22 pages (5833 words) , Download 1 , Research Paper
There are more than thirteen distinctive business operations and interests at Amazon, one of these being the Amazon Kindle. This marketing plan exemplifies the marketing segments and the strategies that the company needs to employ to create a solid revenue stream and most importantly, maintain its competitive lead ahead of increasingly emerging rivals in the e-book reader industry.
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The Renewable Energy Market in Australia Marketing Essay
12 pages (3270 words) , Download 0 , Essay
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The paper "The Renewable Energy Market in Australia" is an outstanding example of an essay on marketing. This paper tells that the renewable energy market in Australia consists of the electricity consumption generated via geothermal, hydroelectric, solar, and wind means, as well as through waste combustion or wood.
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Implementing the Marketing Concept Marketing Essay
6 pages (1734 words) , Download 0 , Essay
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The paper 'Implementing the Marketing Concept' is a great example of a Marketing Essay. Marketing is the entire process through which companies develop and capitalize on customer interest in services and products. It builds the strategy, which underlies business communication, sales techniques, and business development. 
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Strategic Marketing: Creating and Sustaining Superior Performance Marketing Assignment
11 pages (3178 words) , Download 0 , Assignment
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The paper "Strategic Marketing: Creating and Sustaining Superior Performance" is a wonderful example of an assignment on marketing. The corporate appraisal can be briefly described as an assessment of both the strengths and weaknesses of a business organization to review its readiness to interact with its external environment in which it operates successfully.
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Theories Relating to Consumer Behaviour and Decision Making Marketing Case Study
12 pages (3355 words) , Download 0 , Case Study
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Simply put, consumer behaviour refers to the study of how a person buys products, but this has to be with respect to the other phenomena mentioned in the previous definition. Consumer behaviour is not just about tangible goods such as automobiles; it also includes consumers’ utilisation of activities, services, experiences and ideas, such as taking a car for after sales service, and so forth.
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Situational Analysis for Blackmores Fish Oil 1000 Marketing Case Study
13 pages (3648 words) , Download 2 , Case Study
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It also inspires people to lead healthy life and lifestyles. Many Australians are concerned about their healthy and the role played by Blackmore Company is in line with the expectation of people. One of the best products of Blackmore Company is Fish Oil 1000. This report provides a situational analysis of Fish Oil 1000.
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Safaricoms Marketing Audit Marketing Case Study
11 pages (3030 words) , Download 0 , Case Study
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Besides, there are also various factors that limit organizations from realizing these opportunities. Market audit is a structured review of the business marketing activities (Ross 1991). Through a market audit, the organization keeps track of its activities to realize if the set goals are being met.
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The Financing of the Comfy Den Establishment Marketing Case Study
10 pages (2755 words) , Download 0 , Case Study
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This project will involve a bed and breakfast establishment around the Darwin city in the northern territory. The tourist visitation in the area has been low but there has been notable increase in the number of visitors both domestically and internationally wanting to experience the various natural sites, beaches and indigenous culture.
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Multinational Corporation Behavior Marketing Term Paper
10 pages (2677 words) , Download 0 , Term Paper
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The paper "Multinational Corporation Behavior" is an amazing example of a term paper on marketing. Multinational corporations are entities that manage productions as well as deliverer services in several countries where they conduct their businesses. They are also referred to as multinational enterprises or transnational corporations.
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The Marketing Strategy Starbucks Company Intends to Follow Marketing Case Study
9 pages (2528 words) , Download 0 , Case Study
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The paper "The Marketing Strategy Starbucks Company Intends to Follow" is a delightful example of a case study on marketing. Starbucks has its presence in the coffee market and with gaining popularity along with all generation the coffee chain has extended its stores and growth potential by launching different stores worldwide.
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Contemporary Issues in Marketing Dolce & Gabbana Knifing Ads Marketing Case Study
15 pages (4394 words) , Download 0 , Case Study
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The paper 'Contemporary Issues in Marketing Dolce & Gabbana Knifing Ads" is a good example of a marketing case study. This short essay explores a contemporary issue in international business marketing, with Dolce & Gabbana, Italian high-end fashion designers being the chosen brand of analysis. A few years ago, Dolce & Gabbana launched an international print advertising campaign targeting the stylish youth.
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Interactive and Internet Marketing: Napster Brand of Products Marketing Case Study
14 pages (3817 words) , Download 0 , Case Study
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The paper "Interactive and Internet Marketing: Napster Brand of Products" is a perfect example of a case study on marketing. The Napster case study is a real testimony on how technology can actually change the sale output of the business strategies. This is so given the fact that the old Napster was really running at a loss due to the low revenues it was generating.
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Napsters Marketing Mix Marketing Case Study
12 pages (3363 words) , Download 0 , Case Study
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The paper 'Napster’s Marketing Mix" is a good example of a marketing case study. Napster was created initially in 1998-1999. It was designed as a peer-2-peer site for downloading music with the main target being for college students. It hit fast and was on the record as the most used program across many countries (Green 2002, p. 799).
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Business-To-Business Marketing Management: Case of Victorian Fine Furnishing Marketing Case Study
11 pages (3085 words) , Download 1 , Case Study
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The paper "Business-To-Business Marketing Management: Case of Victorian Fine Furnishing" is a great example of a case study on marketing. Victorian Fine Furnishing is a company that produces crafted furniture and accessories. Recently, the company acquires a contract with Snoozarama to supply some goods. The commodities must be delivered after eight weeks.
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Business to Business Marketing Management: Case of Kunst Marketing Case Study
15 pages (3900 words) , Download 0 , Case Study
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The paper "Business to Business Marketing Management: Case of Kunst" is a great example of a case study on marketing. The case study focuses on the advantages of business to business marketing between the mother company, Atler GmbH which is headquartered in Germany and the United States-based Kunst Company. The Kunst Company is headed by Evan Stone.
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Marketing Plan for Led Firefly Lamp Marketing Case Study
12 pages (3721 words) , Download 0 , Case Study
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The paper "Marketing Plan for Led Firefly Lamp" is an amazing example of a case study on marketing. Rapid developments that are emerging in the solar cells, the lighting that is being supplied through LEDs is creating a lot of cost reduction in many of the developed countries. A country running on LED will tend to save a lot of power consumption.
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The Role of Materialism and Religion in the Spread of Global Consumption or Brands Marketing Literature review
8 pages (2728 words) , Download 0 , Literature review
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The paper "The Role of Materialism and Religion in the Spread of Global Consumption or Brands" is a wonderful example of a literature review on marketing. Human behavior relates indirectly or directly to the consumption of particular products. Human beings are deemed as consumers of products naturally (Mittal, 2006).
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Trading the Kunst 1600 Vacuum Pump 12 Marketing Case Study
12 pages (3250 words) , Download 0 , Case Study
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A study to determine the advantage of the Kunst 1600 vacuum pump has been carried out as well as examination of the levels of competition in the potential segments. The study on the potential segments was aimed at arriving at the segment that would give the highest return in terms of sales and how customers view the new brand of vacuum pump.
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The Role of Materialism and Religion in the Spread of Global Consumption Marketing Literature review
8 pages (2244 words) , Download 0 , Literature review
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The paper "The Role of Materialism and Religion in the Spread of Global Consumption" is a good example of a literature review on marketing. It is evidently clear from the discussion that a focus on global consumption reveals varying trends across various regions, cultures, social classes and religions across the globe.
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The Relevancy of the Prospect Theory Marketing Term Paper
9 pages (2438 words) , Download 0 , Term Paper
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The paper "The Relevancy of the Prospect Theory" is a brilliant example of a term paper on marketing. Prospect theory is the critique made on the utility theory to create a descriptive model that is an alternative model in decision making for risk management. This theory was discovered by Kahneman in collaboration with Tversky.
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Brand Development and Marketing of Red Bull Marketing Case Study
10 pages (2976 words) , Download 0 , Case Study
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The paper "Brand Development and Marketing of Red Bull" is a perfect example of a case study on marketing. Red Bull is a company that was founded by Mateschitz to produce an excellent fizzy drink that provides power to an individual. Red Bull began selling its drink to the Austrian market in 1987 and five years to some countries in Europe like France, England, and Denmark.
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The HR Role in Marketing Marketing Coursework
10 pages (2708 words) , Download 0 , Coursework
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The paper "The HR Role in Marketing" is a good example of marketing coursework. The human resource in any form of business has significant relevance and remains critical in marketing. It governs marketing in all stages. Consequently, Marketing is the most prominent activity particularly in business because literally, it has a direct effect on sales and profitability.
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The Situation and SWOT Analysis of Apple Inc Marketing Research Paper
10 pages (2846 words) , Download 0 , Research Paper
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The paper “The Situation and SWOT Analysis of Apple Inc" is an informative version of the research paper on marketing. This paper indicates an analysis of Apple’s I-Pad; its history and its present position in the market. Especially invented to cater to customer’s diverse needs, I-Pad is in progress to gather wide recognition in the customer market.
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SWOT Analysis Report on Nike Shoes for Men Marketing Case Study
10 pages (2852 words) , Download 0 , Case Study
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The report establishes that Nike’s Air Jordan men’s shoes brand has numerous strengths such as dominant brand recognition, brand loyalty, brand supplementation, strong international presence and growth, an aggressive marketing strategy and continued innovation and product research.
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The Kunst 1600 Dry Piston Vacuum Pump Model Marketing Research Paper
13 pages (3627 words) , Download 0 , Research Paper
Free
These properties are its horsepower, its speed, and weight (it weighs lighter compared to other conventional pumps). Additionally, it has fewer working parts, its running time is longer compared to other conventional pumps, and it is associated with a lot of cost cutting measures.
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Marketing on Facebook and Other Social Networking Sites Marketing Case Study
6 pages (1778 words) , Download 0 , Case Study
Free
The paper “Marketing on Facebook and Other Social Networking Sites" is a breathtaking example of a case study on marketing. Facebook is undoubtedly among the most popular social networking sites (SNSs) today. Every hour, thousands of young people ready to interact, exchange information and learn new things are logged onto the social network.
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Foundations of Marketing Theory: Case of Contiki Company Marketing Case Study
7 pages (1955 words) , Download 1 , Case Study
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The paper "The Way Contiki Company Deals with Competitors in the Market" is a good example of a case study on marketing. Contiki Holidays is a leading coach tour operator company based in Australia and offering transport services to close to 100,000 travelers annually on up to 2,000 tour excursions. Contiki’s excursions are intended solely for individuals aged between 18 and 35 years.
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Marketing Success of International Businesses Marketing Essay
8 pages (2086 words) , Download 0 , Essay
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The paper "Marketing Success of International Businesses" is an outstanding example of an essay on marketing. International marketing is generally the marketing principles apply to more than a single country for any business operating globally. The term resembles global marketing since the two are interchangeable.
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The Concept of Status Consumption Marketing Coursework
8 pages (2248 words) , Download 0 , Coursework
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The paper "The Concept of Status Consumption" is a brilliant example of coursework on marketing. The area of substance customs has developed a comprehensive perceptive of the figurative characteristics that hold fast to the objects of human manufacture. Scholars across the social sciences have sought to demonstrate how individuals and communities use inanimate objects to claim for status meaning.
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How Useful Is the Marketing Mix Concept in Developing Services Marketing Strategies Marketing Essay
11 pages (3095 words) , Download 0 , Essay
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The paper "How Useful Is the Marketing Mix Concept in Developing Services Marketing Strategies?" is an outstanding example of an essay on marketing. It is evidently clear from the discussion that the term "marketing mix" was popularized after the publication of Neil H. Borden in his 1964 article, The Marketing Mix Concept.
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Explanation of Consumption Patterns of Social Networking Sites Such as Facebook Marketing Case Study
7 pages (2006 words) , Download 0 , Case Study
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The paper "Explanation of Consumption Patterns of Social Networking Sites Such as Facebook" is an excellent example of a case study on marketing. Facebook is today’s most successful online social networking sites. It is popular all over the world and its potential for creating adverts that can influence the purchase decisions of friends.
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Blackberry Bold 9700 and iPhone - Comparing the Products and Brands' Features Marketing Case Study
13 pages (3832 words) , Download 0 , Case Study
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The paper “Blackberry Bold 9700 and iPhone – Comparing the Products and Brands’ Features" is a meaningful example of a case study on marketing. Blackberry bold 9700 and iPhone are two firms that market a brand within the same product category. The iPhone is ideally, a line of multimedia-enabled and Internet Smartphone marketed and designed by Apple Inc., and released originally in 2007.
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Advertising Industry Marketing Essay
10 pages (2858 words) , Download 1 , Essay
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The paper "Advertising Industry" is an outstanding example of a marketing essay. Advertising is tool organizations use to get their products or services to gain much-needed popularity in their target markets. There is a debate between Jones (1990) and Ehrenberg (1999) in determining whether advertising is a weak force or a strong one.
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Utility of Status Consumption in Marketing a Specific Brand or Product Type Marketing Literature review
8 pages (2327 words) , Download 0 , Literature review
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The paper "Utility of Status Consumption in Marketing a Specific Brand or Product Type" is an outstanding example of a management literature review. Nearly all work applied in consumer demand literally assumes the mere presence of status consumption. The validity regarding this assumption is not supported in any available empirical inquiry.
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American Express Brand Marketing Case Study
11 pages (2913 words) , Download 1 , Case Study
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The paper "American Express Brand" is a perfect example of a case study on marketing. American Express is a financial services card company with a rich history that continues to do extremely well in the global financial services market. A company that started out shipping packages quickly learned that what people really needed to ship was money.
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Forecasting and Business Analysis - Adelaide Market Marketing Case Study
7 pages (1912 words) , Download 0 , Case Study
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The paper "Forecasting and Business Analysis - Adelaide Market " is an outstanding example of a marketing case study. The key purpose of this survey is to offer an economic indicator for Ourvees which is an international company that wants to venture within the Adelaide market. The information that was used within the survey includes the one availed by the Australian Bureau of Statistics regarding Adelaide’s RGRT.
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Reasons for Holding Stock at Boehringer Ingelheim Marketing Assignment
8 pages (2091 words) , Download 0 , Assignment
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The paper "Reasons for Holding Stock at Boehringer Ingelheim" is a great example of a marketing assignment. As much as the management of Boehringer Ingelheim had economic pressure to cut costs tied in the inventories, such was not taken seriously since they had valued their customer requirement and they had placed them as their priority.
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Service Sector Marketing - Current Market Assessment, Market Penetration, and Marketing Mix Marketing Term Paper
11 pages (4252 words) , Download 0 , Term Paper
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The paper “Service Sector Marketing - Current Market Assessment, Market Penetration, and Marketing Mix” is a cogent variant of term paper on marketing. Marketing is the method where businesses establish whether their products or services are of importance to clients and the approach to use in trade, communications, and business expansion.
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The Concept of Service Quality Marketing Term Paper
8 pages (2273 words) , Download 0 , Term Paper
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It constitutes the intangible part of a product. Services have intrinsic characteristics, which set it apart from the goods, that is, services are intangible, inseparable and heterogeneous. Serviced quality is a process that makes an organization to be more competitive than related businesses.
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Marketing Trends of Drinks R Us Marketing Case Study
7 pages (2122 words) , Download 0 , Case Study
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The paper 'Marketing Trends of Drinks R Us " is a good example of a marketing case study. Drinks R Us is aimed at “teenagers who are mostly male in the younger age group”. (Helm, 2005) With stiff competition “especially with more than hundreds of local players deciding the target market was based on the strategy followed by others”. (Helm, 2005)
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Coca Cola's Strategic Planning, Product Pricing and Marketing Research Marketing Case Study
8 pages (2157 words) , Download 0 , Case Study
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The paper “Coca Cola’s Strategic Planning, Product Pricing and Marketing Research" is a persuading example of a case study on marketing. Coca – Cola is one of the largest beverage producers and has maintained this despite the rise in its number of competitors. It has obtained a large market share worldwide with many African countries solely associating it with carbonated drinks.
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E-Marketing System and Students Recruitment Marketing Coursework
12 pages (3147 words) , Download 0 , Coursework
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The paper "E-Marketing System and Students’ Recruitment" is a worthy example of coursework on marketing. Organizations that have embraced technology have been proven to have increased their productivity hence more profitability to an organization. Due to technology, electronic marketing has also arisen. The companies do not have to market their products through the traditional way.
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