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Marketing Essays

Result for Subject Marketing:
19914 essays
Consumer Behaviour and Marketing Marketing Article
6 pages (1770 words) , Download 1 , Article
Free
An assessment of the local culture is essential which means that the companies need to adapt to the local situation. As in the case of jeans, Levi’s cannot expect to standardize its product mix. Even the promotional mix would have to change according to the country and the culture in which they intend to market their products.
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Advertisement and Marketing Communication Marketing Term Paper
6 pages (1985 words) , Download 1 , Term Paper
Free
In Gray and Andersen (2008), branded entertainment and including the advertisements in the mainstream media are the issues that have been raised. This paper gives an analysis of the modalities that could be used to improve the use of advertisements and marketing communication in general.
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Apple: Competing In The Global Arena Marketing Case Study
14 pages (3613 words) , Download 1 , Case Study
Free
The company could stop the expansion of its retail segment to maintain a healthy relationship with its third-party distributor and avoid a lawsuit. This strategy would also reduce the risks and costs tied to the store's investment. Apple could use its high cash to implement a product development strategy within the market segment they are currently serving.
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Business and Service Marketing Marketing Article
6 pages (1694 words) , Download 1 , Article
Free
The appropriate training, motivation, and empowerment are essential too. The employees undergo stress and emotional turmoil to handle which they need the support of the company. This too is another challenge faced by the companies in addition to anticipating, assessing, and fulfilling the needs and demands of the customers.
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Marketing Strategies of Whole Foods Market Marketing Case Study
7 pages (2085 words) , Download 1 , Case Study
Free
The upcoming years will pose a serious challenge for WFM and it would definitely witness a slowdown trend in the growth of its profits. However, it is undeniable that WFM has the potential to overcome all these hurdles and challenges and keep on the trend of its growth. Nevertheless, for that, they would have to decide carefully on their strategies
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Advantages of Advertising Online vs Traditional Ways of Advertising Marketing Case Study
6 pages (1829 words) , Download 2 , Case Study
Free
According to Hazan & Banfi (2013), the growth of technology and its adoption accelerated the expansion of internet-capable devices such as tablets and smartphones and this led to the acknowledgment of the internet as a key tool of communication, a marketplace, a workplace, learning center, and more.
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The UK Alcoholic Drinks Market Marketing Report
7 pages (2169 words) , Download 1 , Report
Free
The decline in individual brands could be due to several reasons – lack of innovation and change in product, government regulations, price rise caused due to taxes, change in social attitudes and culture, or faulty promotional strategies. The market for RTD in the UK is expanding in which women are expected to be the highest consumers.
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The GAP Strategies Marketing Case Study
6 pages (1677 words) , Download 1 , Case Study
Free
Constant style updates and versatility called in attractive strategies made by Gap in its retails lines that resulted in operating profits. Recognizing the need for further versatility, Gap further ventured with Inter-Parfums Inc., an exclusive manufacture of personal care products as part of its lines while Gap handles the in-store operations, marketing, and selling lines.
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Mount Franklin Overview Marketing Case Study
16 pages (4098 words) , Download 1 , Case Study
Free
The main buyers of bottled water are supermarkets and convenience stores, which account for 56% and 34% of bottled water sold in 2003 respectively. The bargaining power of buyers is good in supermarkets like Coles and Woolworth and demand better prices but convenience stores, being small in size, lack bargaining power.
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Asia-Pacific Media Marketing Essay
12 pages (3195 words) , Download 1 , Essay
Free
Modernity was found to be different in different regions which gave rise to the concept of multiple modernities. It has also been often confused with globalization and Westernization but the interpretation of modernity itself differs from nation to nation. Modernity started with Japan in Asia and gradually spread at different times in different nations.
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Reebok CCM Advertising Campaign Marketing Case Study
14 pages (3662 words) , Download 1 , Case Study
Free
Advertisements in nontraditional media can also be utilized such as SMS services, as well as online advertisements. In the company’s website, mini hockey video games could be featured, where players can choose to wear the products and see and experience the benefits of the products during the simulation game itself.
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The Producers and Marketers of Chevrolet Marketing Research Paper
10 pages (2880 words) , Download 1 , Research Paper
Free
The competition is also at a rise due to which the competitive firms are focussed on developing competitive strategies, such as differentiation strategies, diversification strategies among others. It is in this context that the organizations are also considering the aspect of Total Quality Management.
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The Marketing Aspect Marketing Essay
4 pages (1000 words) , Download 1 , Essay
Free
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This applies to all aspects of life, but more so with launching new products. To alleviate that risk of wasting money and time, economists have developed a construct called a feasibility study.
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Green Marketing and the Background of This Phenomenon Marketing Report
11 pages (2885 words) , Download 1 , Report
Free
This report studies green marketing/environmental marketing and the background of this phenomenon, how it gained popularity, what are its advantages and disadvantages and its success. It looks into what green marketing is based on studies, statistics and various theories on environmentally friendly products. The role of the marketing environment and its effect are discussed. Examples are given for support.
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Global Production Network of Smartphone Marketing Coursework
10 pages (2883 words) , Download 0 , Coursework
Free
The paper "Global Production Network of Smartphone" is a good example of marketing coursework. Globalization refers to the rise in the environmental scale of administrative, communal, and commercial connections. It led to the occurrence of Global Production Networks (GPN) due to the admittance to international markets by corporations.
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IKEA Strategic Marketing Issue: Integrating Culture in Marketing and Channel Conflict Marketing Case Study
10 pages (2945 words) , Download 0 , Case Study
Free
The paper "IKEA Strategic Marketing Issue: Integrating Culture in Marketing and Channel Conflict" is a great example of a marketing case study. Strategic marketing has been a fundamental managerial practice, which has not only been a source of competitive advantage, but also a key to the long term existence of a company.
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Marketing Communication of Competing Brands - A2 Milk Company Marketing Case Study
6 pages (1699 words) , Download 1 , Case Study
Free
The paper "Marketing Communication of Competing Brands - A2 Milk Company " is an outstanding example of a marketing case study. To increase brand sales and market share, A2 milk launched a campaign to drive these objectives. The milk is aimed to meet consumer-specific demands. Through the campaign, the company planned to sell category need, increase the level of brand awareness.
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Hertz Company Marketing Communications Marketing Case Study
6 pages (1626 words) , Download 0 , Case Study
Free
The paper "Hertz Company Marketing Communications" is a perfect example of a marketing case study. Over the past few years, the car rental business has significantly improved due to the increased international travel in Australia. Corporate travel activity within Australia has positively contributed to the expansion of company budgets on travel.
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Intergrated Marketing Communication MC Plan Marketing Case Study
6 pages (1864 words) , Download 2 , Case Study
Free
Changing demographics where more and more people consider marriage at later stages of life or remain single, expand the brand's target audience, which is unmarried males between 18 – 35 years. The appeal of the rugged carefree image of the brand will tally well with unattached males with free, outdoor bound lifestyles.
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Competition in Consumer Goods is Tending towards Perfect Competition Marketing Coursework
6 pages (1752 words) , Download 1 , Coursework
Free
Characteristics of perfect competition, oligopoly, and monopoly in economics theory help us to understand business dynamics and markets. Businesses have ‘markets’ at the core of their operations. All firms work out their survival strategies from time to time and continue to fine-tune it with the changing market conditions. 
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Why Women Buy Or Not Buy Grocery Online In Uk Marketing Research Proposal
10 pages (3023 words) , Download 1 , Research Proposal
Free
The Internet is the source of this close, fast, and direct communication between different nations. Within the last 20 odd years, the web has gained extreme popularity. Whatever is required is available on the web. Now people can have focus databases from the entire world within seconds and can easily manipulate their PEST analysis accordingly. 
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International Marketing for Travel & Tourism Marketing Literature review
10 pages (3033 words) , Download 1 , Literature review
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The airline sector is vital in promoting globalization and internationalisation endeavours of businesses, organisations and industries across the world (thus the need for various airlines to remain at the forefront of the competition from rivals by having the most superior strategies for marketing the respective airlines). This report delves on an international airline, Emirates Airlines, and its marketing strategy.
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The Marketing of the Made In China Product in the World Marketing Case Study
6 pages (1900 words) , Download 0 , Case Study
Free
The paper 'The Marketing of the Made In China Product in the World is a great example of a Marketing Case Study. The label, “Made in China,” is a label affixed in many of the Chinese products. It is a label for products made in China and transported for marketing outside the country. The label was initially represented as “Made in PRC.” 
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Ethical Consumerism: Challenges and Opportunities in Global Markets Marketing Coursework
6 pages (1914 words) , Download 0 , Coursework
Free
The paper "Ethical Consumerism: Challenges and Opportunities in Global Markets" is a good example of marketing coursework. Ethical consumerism refers to the act of buying products are founded on the foundations of ethics in production and distribution. It refers to the act of doing what is right indirectly.
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The Major Market of American International Group Marketing Term Paper
10 pages (2943 words) , Download 1 , Term Paper
Free
Globalization and technological advancements are two major factors that have encouraged international trade activities and it has also expanded the scope of trade and business. The leading world economies gradually understood the importance of international trade for bringing growth and development.
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The Content of Advertisements in Britain Marketing Case Study
6 pages (1804 words) , Download 1 , Case Study
Free
In Britain, the opposition of advertisements to the law has been related to their negative effects on health; in this context, advertisements that promote tobacco or unhealthy eating habits have been set under investigation. The process through which the content of advertisements in Britain is checked is clearly described in the relevant laws.
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The Green Businesses and Green Marketing Issues of Patagonia Company Marketing Term Paper
7 pages (2102 words) , Download 2 , Term Paper
Free
Greenwashing is used as marketing tools for getting benefit from the green business. Today’s world has created a green image a necessity for businesses to grow, not only from environmental issues but also from competitive advantage’s point of view. Most of the businesses are adopting green image to be environment friendly.
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The Principles of Marketing Marketing Assignment
6 pages (1643 words) , Download 1 , Assignment
Free
American luxury retailer Neiman Marcus has efficiently adopted internet marketing into their business. The products can be seen all the time through the company website. Internet users can notice and avail their favorite products online. The company has efficiently uploaded its fashionable clothes on their website.
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Smith Systems Consulting Entitys Viable Marketing Strategy Marketing Case Study
7 pages (1944 words) , Download 1 , Case Study
Free
The entity’s new division’s research and development activities will increase the customers’ demand for the company’s products and services. Serving the new customers’ information technology needs in the environmental protection arena will persuade the prospective customer to patronize the company’s products and services. 
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Main Entry Methods that Firms Use to Gain Access to Foreign Markets Marketing Coursework
6 pages (1856 words) , Download 0 , Coursework
Free
The paper "Main Entry Methods that Firms Use to Gain Access to Foreign Markets" is a good example of marketing coursework. Internalisation process theory is the predominant explanation given about how firms enter foreign markets. The theory proposes that firms enter foreign markets incrementally, starting with exports and progressing ultimately to foreign-based production (Chen, Cannice & Daniels 2015, p. 134).
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Red Rooster Entry into Indian Market Marketing Case Study
13 pages (4011 words) , Download 0 , Case Study
Free
The paper "Red Rooster Entry into Indian Market" is a great example of a marketing case study. Started in 1972, Red Rooster is a fast food restaurant franchise born in Australia and valued by many people. While Australians are becoming increasingly mindful of healthy eating, Red Rooster has turned out to be a healthy and tasty choice. India is an ideal market for Red Rooster because it is the world’s second-fastest-growing economy and it is also the largest democracy.
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BAA Airports In the UK Marketing Business Plan
8 pages (2453 words) , Download 1 , Business Plan
Free
At the first level, it could be stated that the risk for environmental pollution is closely related to the various activities of the firms that operate in a particular industry. However, the existence and the operations of airports across a specific country are also related to the economic and cultural development of a particular country.
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Marketing Concepts of Pizza Restaurant Marketing Term Paper
6 pages (1794 words) , Download 1 , Term Paper
Free
This paper presents a brief report based on the marketing analysis of the Pizza Restaurant, to be located in Riyadh, Saudi Arabia. This piece of the paper relates to various marketing concepts and principles such as marketing vision, marketing mix, customer analysis, internal and external analysis with regard to Pizza Restaurant.
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Monetary Policy: Buying a Home Marketing Essay
7 pages (2017 words) , Download 1 , Essay
Free
I would like to have at least six or seven bedrooms, a driving range, two tennis courts, an indoor heated pool with an eight-person Jacuzzi, and a living room that opens into a garden spread on one or two acres of land. Finally, just to make it look better, I’d like to have floors of Italian marble. The house would look something like the one shown below.
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Knowledge Diffusion of Exploitation Marketing Term Paper
7 pages (2041 words) , Download 1 , Term Paper
Free
Innovations in medicine and technology are taking place at a rapid rate, entailing changes in efficacy, design, efficiency, and packaging amongst other factors. Trade of films, music, recordings, books, etc is being promoted for the creativity and ideas delivered and not because of their packaging. Previously products that were regarded inferior in technology have been revamped to become more appealing and efficient on the technological end.
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Marketing Image of Trinidad Carnival Marketing Case Study
7 pages (1926 words) , Download 0 , Case Study
Free
The paper "Marketing Image of Trinidad Carnival" is a good example of a marketing case study. The Trinidad Carnival is a Trinidad and Tobago annual hallmark event celebrated every Monday and Tuesday before the Ash Wednesday at the nation’s capital, Port of Spain. It has its roots in the French colonialists who brought in their culture and pomp into the Caribbean island country in 1783.
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Case Analysis of Walmart and Target Corporation Marketing Case Study
8 pages (2422 words) , Download 1 , Case Study
Free
With the revenues of $52,620 million and profits of $2408 million Target Corporation ranked 27 on the list of Fortune 500 companies. Target Corporation has an impressive layout, sophisticated outlook and it’s offering range from everyday essentials to the fashionable, differentiated merchandise. Target Corporation has tied up with famous designers and brands for exclusive offers.
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Market Research in the UK and Scotland Marketing Coursework
14 pages (3901 words) , Download 1 , Coursework
Free
According to the marketing research, It seems that “counseling” is translated as “recommendation” in lots of the Slavic languages. This partially explains why some respondents equate material help or the support of churches with debt services and futile to appreciate the environment of monetary counseling.
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Next Plc Marketing Marketing Coursework
9 pages (3912 words) , Download 3 , Coursework
Free
The histоry оf NEXT gоes bаck tо 1864 when it wаs fоunded by J. Hepwоrth & Sоn under the nаme оf Gentlemаn′s Tаilоrs. In 1981 Hepwоrth bоught the chаin оf Kendаlls shоps tо estаblish а new Wоmensweаr grоup оf shоps. This wаs the birth оf NEXT Plc as а trendy high street retаiler which sells mоderаtely priced clоthing fоr stylish wоmen аnd men in the аge rаnge 20 tо 40.
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The Acquisition of Jaguar and Land Rover Marketing Case Study
9 pages (2746 words) , Download 2 , Case Study
Free
Tata Motors on the other hand, has also gained a significant advantage from the acquisition. As opposed to Ford which has made most of the investments into improving the quality and marketability of the brand, Tata Motors has acquired the Jaguar at a time when its market is improving. Similarly, the Land Rover has also just turned in a profit.
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Export Material Marketing Business Plan
11 pages (2916 words) , Download 1 , Business Plan
Free
It is also essential to undertake marketing support and this is usually be funded by the exporter. In fact, without any kind of assistance, a brand is not likely to gain space on the shelves of the supermarket or the traditional retailers. As the exclusive wine retailers are unable to compete on the basis of price, they are in search of exclusive products or deals to offer their consumers.
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Foreign Market Entry and Diversification: Grupo Modelo Marketing Case Study
7 pages (2003 words) , Download 2 , Case Study
Free
Carlos Fernandez should first consider adopting a global approach to doing business. That means, defining a strong positioning strategy for the brand, as well as identifying global market segments for its products. By utilizing a global positioning strategy, the company can benefit from economies of scale especially in the field of advertising.
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Gen Y Needs for Advertisement Marketing Research Paper
10 pages (2939 words) , Download 1 , Research Paper
Free
Certain research variables are identified in the study which depends on how the study has to be carried out depending on the attitude of the people in dealing with the new technology and innovation. The various impact created by the advertisement are also focused with regard to the perception of people about the new developments and technology in this era. The psychological theory and experimental design play a vital role in the identification of the variable.
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Methods for New Product Development Marketing Report
6 pages (1704 words) , Download 1 , Report
Free
Samsung started its journey from Taegu, Korea as a small export firm and has traveled a long way to become one of the largest electronic companies in the world with a focus on digital appliances and media, memory, system integration, and semiconductors. Its business ranges from stylish and innovative phones to digital TVs.
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Principles and Practice of Marketing Management Marketing Coursework
10 pages (2910 words) , Download 1 , Coursework
Free
Business growth matrix, price, place, and promotion are all associated with the product. It is important to understand each of these prior to effectively create the best marketing opportunity for a certain product and in general, create a competitive advantage. As observed, a company should be at an advantage over other competing companies.
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Pricing the Product for Effective Marketing Marketing Coursework
8 pages (2398 words) , Download 1 , Coursework
Free
The economists argue that products for which substitutes are available in the market also have price elastic demand because there are greater variety and choice at consumers’ disposal. If a manufacturer or seller charges higher prices for Product A, the customers could switch to substitute products B or C and demand for Product A would decrease at every price level.
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The Luxury Cosmetic Industry in the Chinese Market Marketing Case Study
13 pages (3411 words) , Download 1 , Case Study
Free
The trend of the cosmetic industry in China implies that there are many opportunities for the international as well as the local brands to enter this industry and discover new horizons of success. There is a great potential to grow the men cosmetic market in China as it is emerging and is not very mature than the women cosmetic market.
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The IMC Strategy for the New Peperami Roller Marketing Research Proposal
10 pages (3067 words) , Download 1 , Research Proposal
Free
The IMC strategy must match the positioning statement and it must correlate with the marketing strategy of the company. Otherwise, it will misguide the target consumers and positioning statement might fail to achieve its objective. Besides, the colour of the new package must be selected in accordance with the attitude and psychology of teenagers.
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Ethics in marketing HIV drugs in Sub Saharan Africa Marketing Research Proposal
6 pages (1772 words) , Download 1 , Research Proposal
Free
The personal interviews are much advantageous and “it is vital for the Interviewer to have empathy with the Interviewee. In general, Interviewers should try to "blend" with respondents in terms of race, language, sex, age, etc. Choose your Interviewers according to the likely respondents.” (Survey Design).
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How Do Retailers Make Sure that They Are Reaching the Older Customer Marketing Thesis
41 pages (10530 words) , Download 1 , Thesis
Key messages must be placed at the beginning of the paragraph, as not all readers have the time to read through the whole article. Putting the essence of the main message at the start would guarantee your users that they have visited the correct website. For easier browsing, paragraphs and sentences must be maintained short. 
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