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Marketing Essays

Result for Subject Marketing:
19897 essays
Marketing Communications on Drinks Market Marketing Case Study
8 pages (2424 words) , Download 2 , Case Study
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The UK soft drinks market is undergoing a transition as consumers lay greater stress on health and well being. The market for carbonated drinks has thus been reducing while the market for bottled water and juices is increasing. Today the consumer is well informed and they are increasingly aware that carbonated drinks contain excessive levels of benzene (DBR, 2006). 
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India as an Emerging Market Marketing Case Study
7 pages (1948 words) , Download 1 , Case Study
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Indian culture is profoundly influenced by the notion of homo hierarchus that is derived from the caste system. The caste system is unique to India in which graded inequality is legitimate. The norms and values of Hindutva are also being propagated widely as part of Indian culture such as the reproduction of Brahmanism.
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Effective Strategies for Marketing Communication Marketing Essay
14 pages (4183 words) , Download 1 , Essay
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Arguments that a highly informed marketplace might become easily bored or irritated with such advertisements is valid, however, causing information based ads to contribute to levels of information overload experienced by the modern consumer.  It is only in this context in which the emotion-laden advertisement gains advantage in its ability to entertain and distract.
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Advertisements and Anorexic Models Marketing Essay
6 pages (1765 words) , Download 1 , Essay
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The advertisers of fashion and other goods are certainly a part of the problem when it comes to Anorexia since their idealized picture of what a woman should look like is nothing compared to what women in the real world are used to. The images used by the advertisers may push women into believing that low weight is the ideal of beauty and attractiveness while normal weight is nothing more than being a failure as an individual. 
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Motorola: Consumer Relationship Marketing Marketing Essay
12 pages (3337 words) , Download 1 , Essay
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The process of benchmarking outcomes first requires the identification of the benchmark. This ensures that the information is correct. In many cases, benchmarking involves partnerships with similar or consolatory organizations to develop a set of common operational definitions, characteristics, and statistics. The collected information is examined using several analysis techniques, such as a gap analysis to define holes in order processing.
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Army Marketing Shift: Snafu or Effective Exercise Marketing Case Study
12 pages (3586 words) , Download 1 , Case Study
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Using the SWOT-PESTEL situational analysis model, an assessment of the U.S. Army’s marketing strategy is conducted.  The discussion established the bases for an objective study of the previous campaign and why it was not effective, and the assessment as to whether the new campaign would be more effective.  
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Impression of the Advertisement Marketing Case Study
10 pages (2710 words) , Download 1 , Case Study
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It is no secret that advertisements are trying to get us to buy something. Although today’s consumers feel much more sophisticated in their ability to spot the obvious ploy, the truth is that advertisements and their designers have kept pace with these changes. Their even more sophisticated use of images, colors, text, and placement is designed to circumnavigate our logical defenses.
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Viral Branding Marketing Coursework
7 pages (2090 words) , Download 1 , Coursework
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The viral model is a compendium of insights and concepts embedded in the traditional notions of public influence, such as word of mouth, diffusion of originality, and public relations, which acted in response to two main events in the 1990s: the greater distrust toward mass marketing and the invention of the Internet (Mathieson 2005).
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Brand Positioning of Apple Computers Marketing Essay
10 pages (2683 words) , Download 1 , Essay
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The modern world and modern marketing techniques allow companies to take some unique ways in which their brand can be identified as unique amongst the competition. Although there are many ways to do this, branding on the internet and artistic advertising come across as the most outstanding methods for getting a better position for any given brand.
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Abbey National in All Its Greatness Marketing Essay
6 pages (1583 words) , Download 1 , Essay
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Abbey National had achieved this success only by having a good commitment and sincerity towards its customer and having a flexible working environment to its organisational staffs that are the backbone of the firm. All these initiatives had helped Abbey National to perform efficiently and retain a satisfied customer base for a longer period of time.
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Internationalize AA Ireland Marketing Environment Marketing Coursework
14 pages (3982 words) , Download 1 , Coursework
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International Marketing creates new challenges and provides new opportunities in every sector. The market is affected by macro changes like government regulations and policies and demographics. Other complexities and uncertainties include consumer behavior. There can be shifts within the industry itself like globalization and technological advances which alter the marketing strategies.
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Information for Marketing Decisions Marketing Assignment
8 pages (2212 words) , Download 1 , Assignment
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To ensure that the focus groups came up with relevant and accurate research carefully chosen criteria would be needed to select the membership of each focus group. One simple method of obtaining potential members for the Waitrose wine focus groups would be to prepare questionnaires for recent Waitrose customers to complete.
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Technology and Services Marketing Marketing Report
6 pages (2749 words) , Download 2 , Report
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Services are products that, like goods, could also be produced and marketed. There are some major differences, though, between a product-good and a product-service. A service is essentially an activity done for the benefit of a person or a thing. Services are intangible, which is why services marketing is sometimes called “selling the invisible”.
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Impact of Culture on the International Marketing Marketing Research Proposal
8 pages (2478 words) , Download 1 , Research Proposal
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The structure of the business network in the international commercial area has led to the necessity of specific marketing strategies that could offer a competitive advantage in a particular international business towards its competitors. The methods for the design and the application of such a strategy tend to differ.
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Marketing Communication Plan for the Hi-Fi Audio Products Marketing Case Study
13 pages (3085 words) , Download 1 , Case Study
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Analyzing the market situation is very essential to build an effective communication strategy, thus this would occupy most of the space and will be referred frequently in the later parts of the report. After the analysis part, the second step would be the development of the objectives for marketing communication. 
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Strategic Marketing in Tourism and Leisure Marketing Coursework
13 pages (3780 words) , Download 2 , Coursework
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In fact, tourism planning, as a concept, is characterized by a range of meanings, applications, and uses. It encompasses many activities; it addresses physical, social, economic, business, and environmental concerns, and in so doing involves different groups, agencies, and institutions with their own particular agendas.
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Strategic Marketing is Inadequate unless it Encompasses Social Corporate Responsibility Marketing Coursework
7 pages (2621 words) , Download 1 , Coursework
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Along with the process, it is possible for the company to increase its sales and eventually gain a good market value. Marketing managers should always be reminded that it takes a good combination of the external CSR initiatives and a well functioning internal corporate abilities to make the CSR work its miracle for the company. 
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Concepts and Challenges of the National and International Communication Planning Process in Marketing Agencies Marketing Case Study
12 pages (3068 words) , Download 1 , Case Study
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Globalization has caused a lot of local and international businesses to face tight competition over the domestic and global markets. In line with this matter, businessmen have realized the importance of the role of marketing in enabling a company to grab a bigger share of the market and retain its current customers. 
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Harley Davidson Marketing Strategy for Proposed Indian Operations Marketing Case Study
6 pages (1535 words) , Download 1 , Case Study
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For any projection, there must be milestones for the amount and period involved. These should be practical and achievable and these are to be monitored and measured on a regular basis to located snags and problems. These should then be either removed quickly or to be revised if they have been miscalculated in the beginning.
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Marketing of Walt Disney Company Marketing Case Study
6 pages (1751 words) , Download 1 , Case Study
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Cultural analysis is a very important variable to consider before embarking on any type of international business venture. Companies have to study and understand the different cultural variables that could affect the entrance into a particular market in order to establish a sound marketing and implementation strategy in the target market.
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Economic Profile of Housing Industry Marketing Essay
8 pages (2392 words) , Download 1 , Essay
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The price elasticity of demand for the house depends on the availability of substitute like a supply of rented houses. Grant and Vidler emphasize that the following factors will have the strongest effect on the elasticity of demand for a product. The existence or otherwise of substitutes. The proportion of disposable income spent on the product. 
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The Balances Score Card Method for Forester Hotel Marketing Term Paper
14 pages (3536 words) , Download 2 , Term Paper
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In the case of Forester Hotel, the requirement is of high quantity and low variety in terms of service. The choice of products or services that are offered at the hotel is limited and rigid though the hotel has undertaken segmentation of its market in terms of needs of different people – from middle-aged couples seeking some private time.
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Window Displays at Louis Vuitton Marketing Essay
6 pages (1811 words) , Download 1 , Essay
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The aim of this is to enhance the quality of services, relationships between the customer and the provider besides their experiences. To comprehend and internalize two sides of a demand service requires windows displays as a major contributor to service design appearing in various perspectives. One side of the perspective has the needs of clients and users, the other side is the supply side that entails a process.
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Marketing Communication Strategies and Marketing Mix for Cola Drinks Marketing Case Study
12 pages (3144 words) , Download 1 , Case Study
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Coca-Cola and Pepsi  have battled domestically and globally for market share and sales, with a tremendous amount at stake. Both of them seem to be regularly updating the information about their rival as there seem to be no secrets in the beverage category, with Coca-Cola and Pepsi typically releasing new products in unison.
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Supernova Technologies Marketing Business Plan
12 pages (3166 words) , Download 4 , Business Plan
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Knowledge – We perceive our competitors as followers who maintain weak perceptions of producing innovative televisions. Competition adds a rather minute feature to existing designs and labels its breakthrough technology. Supernova truly understands our customers and we know our products. We believe the true nature of innovation is radical technological redesign.
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UK vs China: Implications in the Marketing Strategies Marketing Case Study
10 pages (2828 words) , Download 1 , Case Study
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Marketers should take into account that all parts of the marketing plan should be in accordance with the rules and the ethics that govern the global commercial market - also with the local ethics and culture. This fact involves also in the case of marketing strategies developed for foreign firms operating in the Chinese market.
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How Effectively Develop Marketing Communication to Successfully Deliver a Message about a Company Marketing Coursework
8 pages (2201 words) , Download 1 , Coursework
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It is significant to apprise ourselves of the fact that marketing communication practitioners need to play their due role in the related scheme of things and more so where the patterns of consumer lifestyles so that consumers’ perception and influence builds the equity of not only the brand but the organization that it is working under.
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Brands Cannot Be Trusted Marketing Essay
7 pages (2015 words) , Download 1 , Essay
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These tactics may make sense from a purely commercial standpoint but ethically and morally, the tobacco industry demonstrates the dark side of marketing, the willingness of brands to do whatever it takes to sell the product, including researching the inner psychological needs of its target audience as a means of manipulating them.
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Factors for the Cross Cultural Research and Surveying in International Marketing Research Marketing Coursework
6 pages (1834 words) , Download 1 , Coursework
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Cross-cultural marketing research has recently gained great importance in the business world. As companies largely go global and seek better opportunities from around the world and as a result meet a number of challenges, conducting effective marketing research has become a key component of marketing management.  
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Promotion of Wine Coolers in Argentina Marketing Essay
7 pages (1836 words) , Download 1 , Essay
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Promoting wine coolers in Argentina should incorporate Hispanic cultural appeal since Argentines speak Spanish, a language that is full of customs. Socially Argentina traverses and hosts a wide variety of social clubs where the youths are the majority followed by agriculturists. Promoting this product should bear in mind that the presence of internet availability is not to everyone and this happens to be a barrier towards internet promotion.
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Rebranding of Burger King Marketing Case Study
9 pages (2481 words) , Download 1 , Case Study
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Investing in technology in functions such as the service kiosks touch screens for self-service and mechanized preparation of food across its various stores will greatly reduce production cost; give the customers a memorable experience through speed and convenience of service and accuracy of ordering.
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Cam Phone Tube as a New Product Marketing Coursework
7 pages (1898 words) , Download 1 , Coursework
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A major problem in the marketing-communications strategy is deciding how much to spend on advertising. Optimal decisions are impossible, by considering the situation logically and noting relationships among advertising and personal-selling components, improved allocation of resources can be achieved. Then realistic advertising appropriations can be established.
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Does Advertising Affluence ADIDAS Marketing Research Proposal
7 pages (1966 words) , Download 1 , Research Proposal
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The limitations of this research are scarcity of resources such as time, cost, and researchers. Ideally, if there was an abundance of time and cost, and individuals working on this project, focus groups or group discussions could have been called on that would have given a tremendous insight on this topic, since it is very interesting in itself. 
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Consumer Behaviour and Marketing Marketing Article
6 pages (1770 words) , Download 1 , Article
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An assessment of the local culture is essential which means that the companies need to adapt to the local situation. As in the case of jeans, Levi’s cannot expect to standardize its product mix. Even the promotional mix would have to change according to the country and the culture in which they intend to market their products.
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Advertisement and Marketing Communication Marketing Term Paper
6 pages (1985 words) , Download 1 , Term Paper
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In Gray and Andersen (2008), branded entertainment and including the advertisements in the mainstream media are the issues that have been raised. This paper gives an analysis of the modalities that could be used to improve the use of advertisements and marketing communication in general.
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Apple: Competing In The Global Arena Marketing Case Study
14 pages (3613 words) , Download 1 , Case Study
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The company could stop the expansion of its retail segment to maintain a healthy relationship with its third-party distributor and avoid a lawsuit. This strategy would also reduce the risks and costs tied to the store's investment. Apple could use its high cash to implement a product development strategy within the market segment they are currently serving.
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Business and Service Marketing Marketing Article
6 pages (1694 words) , Download 1 , Article
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The appropriate training, motivation, and empowerment are essential too. The employees undergo stress and emotional turmoil to handle which they need the support of the company. This too is another challenge faced by the companies in addition to anticipating, assessing, and fulfilling the needs and demands of the customers.
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Marketing Strategies of Whole Foods Market Marketing Case Study
7 pages (2085 words) , Download 1 , Case Study
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The upcoming years will pose a serious challenge for WFM and it would definitely witness a slowdown trend in the growth of its profits. However, it is undeniable that WFM has the potential to overcome all these hurdles and challenges and keep on the trend of its growth. Nevertheless, for that, they would have to decide carefully on their strategies
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Advantages of Advertising Online vs Traditional Ways of Advertising Marketing Case Study
6 pages (1829 words) , Download 2 , Case Study
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According to Hazan & Banfi (2013), the growth of technology and its adoption accelerated the expansion of internet-capable devices such as tablets and smartphones and this led to the acknowledgment of the internet as a key tool of communication, a marketplace, a workplace, learning center, and more.
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The UK Alcoholic Drinks Market Marketing Report
7 pages (2169 words) , Download 1 , Report
Free
The decline in individual brands could be due to several reasons – lack of innovation and change in product, government regulations, price rise caused due to taxes, change in social attitudes and culture, or faulty promotional strategies. The market for RTD in the UK is expanding in which women are expected to be the highest consumers.
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The GAP Strategies Marketing Case Study
6 pages (1677 words) , Download 1 , Case Study
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Constant style updates and versatility called in attractive strategies made by Gap in its retails lines that resulted in operating profits. Recognizing the need for further versatility, Gap further ventured with Inter-Parfums Inc., an exclusive manufacture of personal care products as part of its lines while Gap handles the in-store operations, marketing, and selling lines.
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Mount Franklin Overview Marketing Case Study
16 pages (4098 words) , Download 1 , Case Study
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The main buyers of bottled water are supermarkets and convenience stores, which account for 56% and 34% of bottled water sold in 2003 respectively. The bargaining power of buyers is good in supermarkets like Coles and Woolworth and demand better prices but convenience stores, being small in size, lack bargaining power.
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Asia-Pacific Media Marketing Essay
12 pages (3195 words) , Download 1 , Essay
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Modernity was found to be different in different regions which gave rise to the concept of multiple modernities. It has also been often confused with globalization and Westernization but the interpretation of modernity itself differs from nation to nation. Modernity started with Japan in Asia and gradually spread at different times in different nations.
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Reebok CCM Advertising Campaign Marketing Case Study
14 pages (3662 words) , Download 1 , Case Study
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Advertisements in nontraditional media can also be utilized such as SMS services, as well as online advertisements. In the company’s website, mini hockey video games could be featured, where players can choose to wear the products and see and experience the benefits of the products during the simulation game itself.
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The Producers and Marketers of Chevrolet Marketing Research Paper
10 pages (2880 words) , Download 1 , Research Paper
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The competition is also at a rise due to which the competitive firms are focussed on developing competitive strategies, such as differentiation strategies, diversification strategies among others. It is in this context that the organizations are also considering the aspect of Total Quality Management.
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The Marketing Aspect Marketing Essay
4 pages (1000 words) , Download 1 , Essay
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This applies to all aspects of life, but more so with launching new products. To alleviate that risk of wasting money and time, economists have developed a construct called a feasibility study.
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Green Marketing and the Background of This Phenomenon Marketing Report
11 pages (2885 words) , Download 1 , Report
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This report studies green marketing/environmental marketing and the background of this phenomenon, how it gained popularity, what are its advantages and disadvantages and its success. It looks into what green marketing is based on studies, statistics and various theories on environmentally friendly products. The role of the marketing environment and its effect are discussed. Examples are given for support.
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Global Production Network of Smartphone Marketing Coursework
10 pages (2883 words) , Download 0 , Coursework
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The paper "Global Production Network of Smartphone" is a good example of marketing coursework. Globalization refers to the rise in the environmental scale of administrative, communal, and commercial connections. It led to the occurrence of Global Production Networks (GPN) due to the admittance to international markets by corporations.
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IKEA Strategic Marketing Issue: Integrating Culture in Marketing and Channel Conflict Marketing Case Study
10 pages (2945 words) , Download 0 , Case Study
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The paper "IKEA Strategic Marketing Issue: Integrating Culture in Marketing and Channel Conflict" is a great example of a marketing case study. Strategic marketing has been a fundamental managerial practice, which has not only been a source of competitive advantage, but also a key to the long term existence of a company.
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Marketing Communication of Competing Brands - A2 Milk Company Marketing Case Study
6 pages (1699 words) , Download 1 , Case Study
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The paper "Marketing Communication of Competing Brands - A2 Milk Company " is an outstanding example of a marketing case study. To increase brand sales and market share, A2 milk launched a campaign to drive these objectives. The milk is aimed to meet consumer-specific demands. Through the campaign, the company planned to sell category need, increase the level of brand awareness.
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