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Marketing Essays

Result for Subject Marketing:
19914 essays
Role of Government and Industry Agencies in Marketing Communications Marketing Essay
7 pages (2110 words) , Download 2 , Essay
Free
According to the American Marketing Association, integrated marketing communications (IMC) is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” (marketingpower.com). Advertising is an integral component of marketing communications in the fast-changing in the fast-changing world of the commodity market.
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The Perfectly Competitive Firm Marketing Essay
7 pages (2994 words) , Download 1 , Essay
Free
To prevent monopolies from forming, the government creates industrial policies such as antitrust laws. These antitrust laws are formed to provide disincentives for companies to resort to monopolistic tendencies within their given industries. The antitrust laws prohibit any company from creating a cartel to get hold of the price and output within the industry.
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Influence of Advertising Magazines on Young Women Self Esteem Marketing Essay
10 pages (2650 words) , Download 2 , Essay
Free
The impact of magazines on the self-esteem of young women, as they compare their body shapes with the “perfect” ones of models, seriously needs to be denounced. The myth about beauty will be broken by revealing the real benefits media enjoy by impacting the values of women. The paper also focuses on identifying ways through which this insecurity can be prevented or remedied. 
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Advertising Media Planning Marketing Essay
6 pages (1794 words) , Download 2 , Essay
Free
In the 20th century, the economy was inclined towards the production side, the competition was not severe, and awareness regarding the products was not significant due to all these factors, the producers were somehow able to victimize the consumers through their advertisements. Corporations, not individuals, were in power. The tables turned when the world was passing through the mid-20th century.
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Handling the Marketing Needs of PDR Hotels and Resorts to Increase Annual Profit Gains Marketing Coursework
10 pages (2724 words) , Download 1 , Coursework
Free
Purchasing the Mortloch hotel was only the beginning of this diversification. Marketing the location and the facility itself is another side of the story. With successful operations handled though, it could be expected that this branch could well become one of the most unique branches of the PDR Hotels and Resorts group around the globe. 
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The Marketing Process and the Four Major Components of the Marketing Mix Marketing Coursework
6 pages (1610 words) , Download 1 , Coursework
Free
Marketing is the business discipline responsible for attracting customers by delivering a message about a product in order to persuade the customer to make a purchasing decision. The job description of the marketer involves creating a marketing program or plan to achieve the company’s desired goals (Kotler, 2002). 
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Advertising, Sales and Promotion: London 2012 Olympics Marketing Term Paper
6 pages (1611 words) , Download 1 , Term Paper
Free
London has been awarded the right to host the 2012 edition of Olympics and it is no mean feat. Every British citizen must feel proud of this achievement. In its quest for winning the right to host it in the first place, it defeated a number of significant cities which also included Paris – considered a hot favorite for it.
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Marketing of the UK Tourism Agencies Marketing Essay
10 pages (2547 words) , Download 1 , Essay
Free
Tourism marketing involves an analysis of the tourists’ requirements, product planning according to tourists’ requirements, and promoting the products through advertisements, promotions, and contacts. The tendency among tourist firms, mostly, is to neglect marketing planning and policy, which is very crucial for attaining a strong competitive and growth-oriented position and the resulting success of a marketing strategy.
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Marketing Opportunities at Rooneys Bed and Breakfast Marketing Case Study
13 pages (3353 words) , Download 1 , Case Study
Free
Communications of new policies and procedures would have to be done in a manner that would allow all stakeholders easy access. Therefore writing new ideas and displaying them in a prominent spot on a weekly basis in an allotted area for all team players to peruse is crucial to the success of this organization. 
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Non-Market Factors Crucial in Emerging Markets Marketing Essay
6 pages (1558 words) , Download 1 , Essay
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The first one focuses on the competencies of the product/ company and the second one prepares a facilitating background environment within which it operates. The first one defines the market factors and basically involves intermediate markets, private agreement, economic transactions, and exchange of goods. 
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Marketing Communications Done by Toyota and Subaru Marketing Essay
6 pages (1963 words) , Download 1 , Essay
Free
Both Toyota Land Cruiser 200 and Subaru Forester used a similar marketing communication approach in order to reach its target consumers.  However, Subaru Foresters’ television advertisement seems to be better than the advertisement set by Toyota Land Cruiser 200 because of the way it delivers its marketing information to its audiences.
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Marketing Plan for Starbucks Light Lunch Option Marketing Business Plan
17 pages (5261 words) , Download 11 , Business Plan
Free
The promotion could increase the sales and profitability of the company given that the average number of customers who visit Starbucks store outlets between 11 a.m. to 1 p.m. is low as compared to the rest of the business hours. To enable to remain profitable in the market, the company should avoid saturating a specific geographic market. This will allow the company to maximize the business operation in each Starbucks store outlet.
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Understanding the Olympic Marketplace Marketing Research Proposal
11 pages (3059 words) , Download 1 , Research Proposal
Free
The recruited survey sample will consist of a wide variety of citizen and businessperson demographics, encompassing the responses of 50-100 consumers in the UK. Each surveyed respondent will be shown several pieces of marketing literature and asked to respond about various brand features (both Olympics-based and other sponsor brands).
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Essentials of Gillette's Marketing Company Marketing Report
12 pages (3303 words) , Download 1 , Report
Free
The market strategy of an organization enables it to utilize the available opportunities thereby facilitating its expansion capabilities. Segmenting, targeting, and positioning are significant in ensuring that the company’s competitiveness in the market is enhanced through the provision of products and services which correspond to consumer demands. Gillette is the most successful company in the safety razors amongst other sanitation products.
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Competition in Supermarket Industry Marketing Essay
7 pages (2313 words) , Download 1 , Essay
Free
This static competition explains why in marking out the boundaries within the supermarket sector, there are numerous problems that oftentimes arise. When trying to capture a large market, especially during the peak periods of the year, most supermarkets tend to lower their prices in comparison to that of their rivals in a bid to retain and get more customers due to the competitive advantages that they seek to leverage within the market
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The Role of Data Mining and Fusion in Modern Marketing Management Marketing Article
14 pages (3992 words) , Download 2 , Article
Free
There is a danger of information overload and that management should not become totally reliant on the findings. There are a number of research methodologies available to a marketing manager, all methods are valuable in their own way but will blend with each other for better strategic decision making. 
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Consumer Behaviour: Blue Lagoon Marketing Assignment
9 pages (2322 words) , Download 1 , Assignment
Free
Classical conditioning is a type of learning that occurs when a neutral stimulus becomes associated with a stimulus that causes a reflexive behavior and in time is sufficient enough to produce that behavior. Operant conditioning is the learning process that carries along with it the consequences of previous learning. 
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Marketing Communications on Drinks Market Marketing Case Study
8 pages (2424 words) , Download 2 , Case Study
Free
The UK soft drinks market is undergoing a transition as consumers lay greater stress on health and well being. The market for carbonated drinks has thus been reducing while the market for bottled water and juices is increasing. Today the consumer is well informed and they are increasingly aware that carbonated drinks contain excessive levels of benzene (DBR, 2006). 
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India as an Emerging Market Marketing Case Study
7 pages (1948 words) , Download 1 , Case Study
Free
Indian culture is profoundly influenced by the notion of homo hierarchus that is derived from the caste system. The caste system is unique to India in which graded inequality is legitimate. The norms and values of Hindutva are also being propagated widely as part of Indian culture such as the reproduction of Brahmanism.
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Effective Strategies for Marketing Communication Marketing Essay
14 pages (4183 words) , Download 1 , Essay
Free
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Arguments that a highly informed marketplace might become easily bored or irritated with such advertisements is valid, however, causing information based ads to contribute to levels of information overload experienced by the modern consumer.  It is only in this context in which the emotion-laden advertisement gains advantage in its ability to entertain and distract.
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Advertisements and Anorexic Models Marketing Essay
6 pages (1765 words) , Download 1 , Essay
Free
The advertisers of fashion and other goods are certainly a part of the problem when it comes to Anorexia since their idealized picture of what a woman should look like is nothing compared to what women in the real world are used to. The images used by the advertisers may push women into believing that low weight is the ideal of beauty and attractiveness while normal weight is nothing more than being a failure as an individual. 
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Motorola: Consumer Relationship Marketing Marketing Essay
12 pages (3337 words) , Download 1 , Essay
Free
The process of benchmarking outcomes first requires the identification of the benchmark. This ensures that the information is correct. In many cases, benchmarking involves partnerships with similar or consolatory organizations to develop a set of common operational definitions, characteristics, and statistics. The collected information is examined using several analysis techniques, such as a gap analysis to define holes in order processing.
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Army Marketing Shift: Snafu or Effective Exercise Marketing Case Study
12 pages (3586 words) , Download 1 , Case Study
Free
Using the SWOT-PESTEL situational analysis model, an assessment of the U.S. Army’s marketing strategy is conducted.  The discussion established the bases for an objective study of the previous campaign and why it was not effective, and the assessment as to whether the new campaign would be more effective.  
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Impression of the Advertisement Marketing Case Study
10 pages (2710 words) , Download 1 , Case Study
Free
It is no secret that advertisements are trying to get us to buy something. Although today’s consumers feel much more sophisticated in their ability to spot the obvious ploy, the truth is that advertisements and their designers have kept pace with these changes. Their even more sophisticated use of images, colors, text, and placement is designed to circumnavigate our logical defenses.
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Viral Branding Marketing Coursework
7 pages (2090 words) , Download 1 , Coursework
Free
The viral model is a compendium of insights and concepts embedded in the traditional notions of public influence, such as word of mouth, diffusion of originality, and public relations, which acted in response to two main events in the 1990s: the greater distrust toward mass marketing and the invention of the Internet (Mathieson 2005).
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Brand Positioning of Apple Computers Marketing Essay
10 pages (2683 words) , Download 1 , Essay
Free
The modern world and modern marketing techniques allow companies to take some unique ways in which their brand can be identified as unique amongst the competition. Although there are many ways to do this, branding on the internet and artistic advertising come across as the most outstanding methods for getting a better position for any given brand.
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Abbey National in All Its Greatness Marketing Essay
6 pages (1583 words) , Download 1 , Essay
Free
Abbey National had achieved this success only by having a good commitment and sincerity towards its customer and having a flexible working environment to its organisational staffs that are the backbone of the firm. All these initiatives had helped Abbey National to perform efficiently and retain a satisfied customer base for a longer period of time.
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Internationalize AA Ireland Marketing Environment Marketing Coursework
14 pages (3982 words) , Download 1 , Coursework
Free
International Marketing creates new challenges and provides new opportunities in every sector. The market is affected by macro changes like government regulations and policies and demographics. Other complexities and uncertainties include consumer behavior. There can be shifts within the industry itself like globalization and technological advances which alter the marketing strategies.
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Information for Marketing Decisions Marketing Assignment
8 pages (2212 words) , Download 1 , Assignment
Free
To ensure that the focus groups came up with relevant and accurate research carefully chosen criteria would be needed to select the membership of each focus group. One simple method of obtaining potential members for the Waitrose wine focus groups would be to prepare questionnaires for recent Waitrose customers to complete.
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Technology and Services Marketing Marketing Report
6 pages (2749 words) , Download 2 , Report
Free
Services are products that, like goods, could also be produced and marketed. There are some major differences, though, between a product-good and a product-service. A service is essentially an activity done for the benefit of a person or a thing. Services are intangible, which is why services marketing is sometimes called “selling the invisible”.
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Impact of Culture on the International Marketing Marketing Research Proposal
8 pages (2478 words) , Download 1 , Research Proposal
Free
The structure of the business network in the international commercial area has led to the necessity of specific marketing strategies that could offer a competitive advantage in a particular international business towards its competitors. The methods for the design and the application of such a strategy tend to differ.
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Marketing Communication Plan for the Hi-Fi Audio Products Marketing Case Study
13 pages (3085 words) , Download 1 , Case Study
Free
Analyzing the market situation is very essential to build an effective communication strategy, thus this would occupy most of the space and will be referred frequently in the later parts of the report. After the analysis part, the second step would be the development of the objectives for marketing communication. 
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Strategic Marketing in Tourism and Leisure Marketing Coursework
13 pages (3780 words) , Download 2 , Coursework
Free
In fact, tourism planning, as a concept, is characterized by a range of meanings, applications, and uses. It encompasses many activities; it addresses physical, social, economic, business, and environmental concerns, and in so doing involves different groups, agencies, and institutions with their own particular agendas.
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Strategic Marketing is Inadequate unless it Encompasses Social Corporate Responsibility Marketing Coursework
7 pages (2621 words) , Download 1 , Coursework
Free
Along with the process, it is possible for the company to increase its sales and eventually gain a good market value. Marketing managers should always be reminded that it takes a good combination of the external CSR initiatives and a well functioning internal corporate abilities to make the CSR work its miracle for the company. 
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Concepts and Challenges of the National and International Communication Planning Process in Marketing Agencies Marketing Case Study
12 pages (3068 words) , Download 1 , Case Study
Free
Globalization has caused a lot of local and international businesses to face tight competition over the domestic and global markets. In line with this matter, businessmen have realized the importance of the role of marketing in enabling a company to grab a bigger share of the market and retain its current customers. 
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Harley Davidson Marketing Strategy for Proposed Indian Operations Marketing Case Study
6 pages (1535 words) , Download 1 , Case Study
Free
For any projection, there must be milestones for the amount and period involved. These should be practical and achievable and these are to be monitored and measured on a regular basis to located snags and problems. These should then be either removed quickly or to be revised if they have been miscalculated in the beginning.
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Marketing of Walt Disney Company Marketing Case Study
6 pages (1751 words) , Download 1 , Case Study
Free
Cultural analysis is a very important variable to consider before embarking on any type of international business venture. Companies have to study and understand the different cultural variables that could affect the entrance into a particular market in order to establish a sound marketing and implementation strategy in the target market.
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Economic Profile of Housing Industry Marketing Essay
8 pages (2392 words) , Download 1 , Essay
Free
The price elasticity of demand for the house depends on the availability of substitute like a supply of rented houses. Grant and Vidler emphasize that the following factors will have the strongest effect on the elasticity of demand for a product. The existence or otherwise of substitutes. The proportion of disposable income spent on the product. 
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The Balances Score Card Method for Forester Hotel Marketing Term Paper
14 pages (3536 words) , Download 2 , Term Paper
Free
In the case of Forester Hotel, the requirement is of high quantity and low variety in terms of service. The choice of products or services that are offered at the hotel is limited and rigid though the hotel has undertaken segmentation of its market in terms of needs of different people – from middle-aged couples seeking some private time.
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Window Displays at Louis Vuitton Marketing Essay
6 pages (1811 words) , Download 1 , Essay
Free
The aim of this is to enhance the quality of services, relationships between the customer and the provider besides their experiences. To comprehend and internalize two sides of a demand service requires windows displays as a major contributor to service design appearing in various perspectives. One side of the perspective has the needs of clients and users, the other side is the supply side that entails a process.
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Marketing Communication Strategies and Marketing Mix for Cola Drinks Marketing Case Study
12 pages (3144 words) , Download 1 , Case Study
Free
Coca-Cola and Pepsi  have battled domestically and globally for market share and sales, with a tremendous amount at stake. Both of them seem to be regularly updating the information about their rival as there seem to be no secrets in the beverage category, with Coca-Cola and Pepsi typically releasing new products in unison.
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Supernova Technologies Marketing Business Plan
12 pages (3166 words) , Download 4 , Business Plan
Free
Knowledge – We perceive our competitors as followers who maintain weak perceptions of producing innovative televisions. Competition adds a rather minute feature to existing designs and labels its breakthrough technology. Supernova truly understands our customers and we know our products. We believe the true nature of innovation is radical technological redesign.
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UK vs China: Implications in the Marketing Strategies Marketing Case Study
10 pages (2828 words) , Download 1 , Case Study
Free
Marketers should take into account that all parts of the marketing plan should be in accordance with the rules and the ethics that govern the global commercial market - also with the local ethics and culture. This fact involves also in the case of marketing strategies developed for foreign firms operating in the Chinese market.
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How Effectively Develop Marketing Communication to Successfully Deliver a Message about a Company Marketing Coursework
8 pages (2201 words) , Download 1 , Coursework
Free
It is significant to apprise ourselves of the fact that marketing communication practitioners need to play their due role in the related scheme of things and more so where the patterns of consumer lifestyles so that consumers’ perception and influence builds the equity of not only the brand but the organization that it is working under.
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Brands Cannot Be Trusted Marketing Essay
7 pages (2015 words) , Download 1 , Essay
Free
These tactics may make sense from a purely commercial standpoint but ethically and morally, the tobacco industry demonstrates the dark side of marketing, the willingness of brands to do whatever it takes to sell the product, including researching the inner psychological needs of its target audience as a means of manipulating them.
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Factors for the Cross Cultural Research and Surveying in International Marketing Research Marketing Coursework
6 pages (1834 words) , Download 1 , Coursework
Free
Cross-cultural marketing research has recently gained great importance in the business world. As companies largely go global and seek better opportunities from around the world and as a result meet a number of challenges, conducting effective marketing research has become a key component of marketing management.  
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Promotion of Wine Coolers in Argentina Marketing Essay
7 pages (1836 words) , Download 1 , Essay
Free
Promoting wine coolers in Argentina should incorporate Hispanic cultural appeal since Argentines speak Spanish, a language that is full of customs. Socially Argentina traverses and hosts a wide variety of social clubs where the youths are the majority followed by agriculturists. Promoting this product should bear in mind that the presence of internet availability is not to everyone and this happens to be a barrier towards internet promotion.
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Rebranding of Burger King Marketing Case Study
9 pages (2481 words) , Download 1 , Case Study
Free
Investing in technology in functions such as the service kiosks touch screens for self-service and mechanized preparation of food across its various stores will greatly reduce production cost; give the customers a memorable experience through speed and convenience of service and accuracy of ordering.
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Cam Phone Tube as a New Product Marketing Coursework
7 pages (1898 words) , Download 1 , Coursework
Free
A major problem in the marketing-communications strategy is deciding how much to spend on advertising. Optimal decisions are impossible, by considering the situation logically and noting relationships among advertising and personal-selling components, improved allocation of resources can be achieved. Then realistic advertising appropriations can be established.
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Does Advertising Affluence ADIDAS Marketing Research Proposal
7 pages (1966 words) , Download 1 , Research Proposal
Free
The limitations of this research are scarcity of resources such as time, cost, and researchers. Ideally, if there was an abundance of time and cost, and individuals working on this project, focus groups or group discussions could have been called on that would have given a tremendous insight on this topic, since it is very interesting in itself. 
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