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Marketing Essays

Result for Subject Marketing:
19702 essays
Apple Marketing Analysis Marketing Case Study
15 pages (4300 words) , Download 0 , Case Study
Free
The paper "Apple Marketing Analysis " is an outstanding example of a marketing case study. A product is defined as anything that helps in satisfying the needs of a consumer, whereas a brand provides a distinct identity to a product by creating a name and design for the product. Strong brand names are important in the contemporary market as consumer preferences and perceptions are often influenced by brand names.
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Starbucks Marketing Strategy and Strategic Marketing Issues Marketing Case Study
11 pages (3056 words) , Download 0 , Case Study
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The paper "Starbucks Marketing Strategy and Strategic Marketing Issues" is an outstanding example of a marketing case study.  Starbucks is a symbol of business success and its marketing strategy represents a unique combination that other businesses can actually emulate in enhancing competitiveness.
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Marketing Strategy for Kellogg's Sultana Bran Marketing Case Study
16 pages (4511 words) , Download 0 , Case Study
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The paper “Marketing Strategy for Kellogg’s Sultana Bran" is a worthy example of a case study on marketing. The cornerstone of marketing is the product itself. As such, firms are keen on developing products that will move fast in the market, meet consumer needs and generate profits. Marketers have to manufacture, package and describe their products in a manner that will keep consumers interested.
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Marketing Plan for the Nanoholder Marketing Case Study
11 pages (3145 words) , Download 0 , Case Study
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The paper "Marketing Plan for the Nanoholder" is a perfect example of a case study on marketing. Madison Inc is a fictitious company involved in developing and marketing a number of utility products in the market. The firm has entered into agreements with other firms to distribute a number of gadgets among them game consoles from Microsoft and Sony, video games, board games, toys, among others.
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Hilton Hotel Web Site In Australia and ACCOR Hotel In Australia Website Marketing Coursework
12 pages (3271 words) , Download 0 , Coursework
Free
The paper "Hilton Hotel Web Site In Australia and ACCOR Hotel In Australia Website" is a good example of coursework on business. Corporation of Hilton Hotels is a top hospitality firm that owns more than 2000 hotels across the world. The international arm of the company, Conrad Hotels, has a presence in Australia, Ireland, England, Belgium, Egypt, Hong Kong, Turkey, and Singapore.
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McDonalds Marketing Performance Marketing Assignment
8 pages (2078 words) , Download 0 , Assignment
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The paper "McDonalds Marketing Performance" is a worthy example of coursework on marketing. McDonald’s Corporation is the largest fast-food retail chain in the world. It is the largest franchise in the world operating in every continent (Sato 56). Revenues for the company are generated from sales, rentals, and royalties from its franchises operated all over the world.
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PEST Analysis of Orange Company Marketing Case Study
6 pages (1731 words) , Download 0 , Case Study
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The paper "PEST Analysis of Orange Company" is a perfect example of a marketing case study. The orange company was established on 28th April 1994 and its main aim was to change and to improve the way people communicate among themselves and organizations. The company serves more than 175 million customers in five continents.
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Etihad Airways' Competitors in the First and Business Class in Asian Market Marketing Case Study
7 pages (1948 words) , Download 0 , Case Study
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The hub of the airline is Abu Dhabi, which is the capital city of the United Arab Emirates (Etihad Airways, 2010). The airline has about 54 aircraft, which operates about 1000 flights on weekly basis, and serves 64 international network destinations in 42 countries (Delfmann 45). The airline is seeking to be a reflection of the best Arabian hospitality and enhancement the prestige of Abu Dhabi.
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Strategies Used by Retailer to Increase Sales Marketing Coursework
8 pages (2313 words) , Download 0 , Coursework
Free
The paper "Strategies Used by Retailer to Increase Sales" is a brilliant example of coursework on marketing. Retailers can improve profits by either increasing sales or decreasing costs. The cost reduction opportunities are of operation in nature since they rely on effective personal management, stock management, and exploiting technology.
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Advertisements Currently Appearing in the Market Environment of the UK Marketing Assignment
8 pages (2184 words) , Download 0 , Assignment
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The paper "Advertisements Currently Appearing in the Market Environment of the UK" is a wonderful example of an assignment on marketing. Human behavior is the population of conduct displayed by human beings and it is life factors such as traditions, emotions, morals, authority, genetics, and values.
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The Market Segments That Chewton Glen Hotel Spa and Country Club Is Targeting Marketing Case Study
7 pages (1941 words) , Download 0 , Case Study
Free
The paper "The Market Segments That Chewton Glen Hotel Spa and Country Club Is Targeting" is a delightful example of a case study on marketing. The purpose of this report is to determine the market segments that Chewton Glen Hotel Spa and Country Club are targeting in order to maximize its profitability and remain relevant in the market.
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Negotiation with the Retailers Representatives Marketing Case Study
12 pages (3161 words) , Download 0 , Case Study
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The decision was reached after considering the outcome of an internal market research which established that it is important to try and offer a wider range of commodities since it attracts more customers. The introduction of the new shirt brand from Stanley in the market will give the customers a wide range of products to choose from while in the stores.
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Internationalization of the Ikea in the Egypt Markets Marketing Statistics Project
17 pages (3257 words) , Download 1 , Statistics Project
Free
The paper “Internationalization of the Ikea in the Egypt Markets" is an excellent example of a statistics project on marketing. In the multibillion furniture and retail global market, IKEA group is one of the leaders in the world. In the global environment, IKEA was able to distinguish itself from other furniture retailers by combining its unique principles of function, form, and affordability.
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Etihad Airways Competitors Marketing Research Paper
7 pages (2088 words) , Download 0 , Research Paper
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With this leverage, the company growth strategy is well founded and as it expands its market (Bomber, Gittell & Kochan 2009). The company’s endeavors to be the market leader in Asia can still be enhanced on the same platform of offering personalize and luxurious travel service. 
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Coca-Cola Marketing System, Company's Growth and Environment Marketing Case Study
10 pages (2910 words) , Download 0 , Case Study
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The paper “Coca-Cola Marketing System, Company's Growth and Environment” is a potent example of a case study on marketing. The success of a business is highly dependent on its ability to come up with an effective marketing system. Each business must ensure all the aspects of production and marketing are incorporated into the system in order to enhance the delivery of quality services to customers.
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Last Chances Juicy Drinks Marketing Case Study
11 pages (3409 words) , Download 0 , Case Study
Free
The company’s promotion of its non carbonated soft drinks with a nutritive value has made it responsive to the consumer needs consequently becoming a favourite soft drink vendor to most European consumers. The health benefits associated with the drinks because of their nutritive value has given Last Chance a niche over their competitors.
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The Importance of Branding as a Strategy in Consumer Relation Management Marketing Essay
12 pages (3424 words) , Download 0 , Essay
Free
The paper “The Importance of Branding as a Strategy in Consumer Relation Management” is an exciting variant of an essay on marketing. Brands today have become an important reality in the lives of the consumer and the market space as such. It is one of the most important economic developments that have occurred since the coming of the global era.
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Hospitality Service - Innovations That Can Lead to Greater Customer Satisfaction Marketing Assignment
12 pages (3346 words) , Download 0 , Assignment
Free
The paper “Hospitality Service - Innovations That Can Lead to Greater Customer Satisfaction” is a  persuasive example of the assignment on marketing. Hospitality emerged from similar hypothetical Indo European root, ghosts meaning, guest, or stranger meaning someone with whom an individual has reciprocal tasks of hospitality.
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Strategic Marketing and Branding Plan for Zayed National Museum Marketing Research Paper
7 pages (1765 words) , Download 1 , Research Paper
Free
The paper "Strategic Marketing and Branding Plan for Zayed National Museum" is an excellent example of a research paper on marketing. In 2013, the United Arab Emirates (UAE) is unveiling the Zayed National Museum, which is part of its long-term vision to make Abu Dhabi one of the world's top tourist destinations.
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Business of Wireless Services: Case of Cingular Marketing Case Study
12 pages (3880 words) , Download 0 , Case Study
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The paper "Business of Wireless Services: Case of Cingular" is a great example of a case study on marketing. The study seeks to establish ways in which Cingular hold to manage the business of wireless services in this competitive American market. Competition has been very stiff especially due to consolidation, merging and acquisitions.
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Strategic Marketing in the UAE Marketing Annotated Bibliography
18 pages (4750 words) , Download 0 , Annotated Bibliography
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The paper "Strategic Marketing in the UAE" is a great example of a marketing annotated bibliography. The title of the article “Dubai – A star in the east: a case study in strategic destination Branding” by Balakrishnan, M. is catchy, self-explanatory and metaphorical in nature. It directly addresses what strategic marketing of Dubai as an international destination has achieved.
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Building Brand Equity for Red Bull Marketing Coursework
7 pages (2175 words) , Download 0 , Coursework
Free
The paper "Building Brand Equity for Red Bull" is a great example of a term paper on marketing. Brand marketing for Red bull has undergone a broad evolution to build brand equity as an acceptable energy drink product. This aggressive growth was due to the company’s marketing strategy which was aimed at more customer satisfaction.
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Marketing Objectives - McDonalds Marketing Case Study
7 pages (2064 words) , Download 0 , Case Study
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The paper "Marketing Objectives - McDonald’s" is a perfect example of a marketing case study. McDonald’s is one of the largest food chains and been continuously taking measures to improve its brand image. The presence of the chain worldwide and its adaptability to changing culture and innovation has allowed McDonald’s to develop its brand and provide quality food and service to the people.
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Feeding the Marketing Management and Planning Process Marketing Literature review
14 pages (3902 words) , Download 0 , Literature review
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The paper "Feeding the Marketing Management and Planning Process" is a good example of a literature review on marketing. Before settling on the ideal marketing objectives to use in any organization, the marketers need to understand what the objectives really are, and their role in the marketing activities.
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The Comparison between Commonwealth Bank and National Australia Bank Marketing Coursework
7 pages (1892 words) , Download 0 , Coursework
Free
The report looks into the comparison between Commonwealth bank and National Australia Bank on convergence, cross promotion, compliance, currency, corporate, and corporate responsibility. The comparison between both the bank on the basis of their disclosure on the website shows that both banks offer similar service and there is little to choose between them.
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Considerations in Deciding Marketing Objective Marketing Essay
15 pages (4200 words) , Download 0 , Essay
Free
This is because consumers normally go for the products they know and not for the ones they possibly not know. For example, they might say that they want a smaller phone, but would not ask for one that includes a Palm Pilot or Voice Recognition. It is the marketer’s job to go beyond what customers say they want.
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Strategic Marketing in the UAE Marketing Annotated Bibliography
8 pages (2010 words) , Download 0 , Annotated Bibliography
Free
The paper " Strategic Marketing in the UAE" is an amazing example of an annotated bibliography on marketing. Balakrishnan, M. “Dubai – A star in the east: a case study in strategic destination - The title of this article is catchy, self-explanatory and metaphorical in nature. It directly addresses what strategic marketing of Dubai as an international destination has achieved.
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Promoting Healthy Eating Habits of Young School Age Children Marketing Assignment
6 pages (1711 words) , Download 0 , Assignment
Free
Advertising is, according to the Encarta Dictionary, making known publicly about an event or sale of product in a newspaper, radio, television, or internet. These are forums where information can be passed on to persuade their viewers. In today’s world, there is no better way to reach an audience than to advertise through one of the media (2007).
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Russels Model of Affect in Sizzler Restaurants Marketing Case Study
9 pages (2175 words) , Download 0 , Case Study
Free
This was as a result of the dirty tables and the long queues that they had to undergo. On the other hand, Carol tagged the quality on the supposedly good food that was being sold for so little. While Zoe may not have been satisfied, Carol seemed comfortable with the restaurant. This feature reduces perceived quality and excitement.  
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Analyzing Market Segmentation for Apple's Products Marketing Case Study
11 pages (3015 words) , Download 0 , Case Study
Free
The paper "Analyzing Market Segmentation for Apple's Products" is a perfect example of a case study on marketing. For various reasons like its philosophy of comprehensive aesthetic design to its advertising campaigns that are much distinctive, the company has established a reputation that is very unique in the industry of consumer electronics.
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Brand Management in Luxury Brands, Luxury Branding During Recession Marketing Term Paper
11 pages (3094 words) , Download 0 , Term Paper
Free
The paper “Brand Management in Luxury Brands, Luxury Branding During Recession" is a convincing version of a term paper on marketing. Marketing can be understood to be a social process by virtue of which individuals and groups attain the things that they require or want. This is done through the creation and exchange of products and values with others.
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Brand Marketing at Nike Marketing Assignment
9 pages (169 words) , Download 0 , Assignment
Free
The paper "Brand Marketing at Nike" is a worthy example of an assignment on marketing. Nike Inc. was launched in the year in 1962 by sports enthusiast Phil Knight, the company started as Blue Ribbon Sports in Oregon. The company initially imported shoes made in Japan, after its founder had traveled extensively abroad.
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Brand Marketing of Red Bull Marketing Case Study
7 pages (2268 words) , Download 0 , Case Study
Free
The paper "Brand Marketing of Red Bull" is a perfect example of a case study on marketing. Red Bull Company was officially launched in Austria, the year 1987 by Dietrich Mateschitz as the founder. He had been employed as a marketing executive for many other companies dealing in toothpaste and cosmetics.
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Marketing System: Case of Sony Playstation 3 Marketing Case Study
10 pages (2735 words) , Download 0 , Case Study
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The paper "Marketing System: Case of Sony Playstation 3" is an outstanding example of a case study on marketing. The understanding of marketing systems, their emergence, and their role in influencing economic growth is a necessary and first step towards the valuable engagement of marketing with society.
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Sources of Red Bulls Brand Equity Marketing Case Study
6 pages (1686 words) , Download 3 , Case Study
Free
Despite the growing competition from upcoming brands, red bull has continued to increase its revenue base. The reason behind Red Bull’s success has been associated with the company’s marketing strategy mainly centered on the word of mouth as well as the value that the consumers have come to attach to the drink.
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Factors of BlackBerry Smartphones' Successful Promotion Marketing Case Study
7 pages (1898 words) , Download 0 , Case Study
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The paper “Factors of BlackBerry Smartphones' Successful Promotion" is a perfect example of a case study on marketing. Blackberry phones have revolutionalized the Smartphone technology making connections in personal lives and business a lot easier than they can be imagined. A sleek, compact and stylish all-in-one mobile solution is offered by BlackBerry.
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Coca Cola Company Management System Marketing Case Study
10 pages (2725 words) , Download 0 , Case Study
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Marketing is the process of creating awareness of a product to the customers and it involves planning and executing, pricing, promoting and distributing to ensure exchange of goods and services to customers needs. Marketing system refers to a network of individuals.
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Messaging Remains Driver of Mobile Ad Market by Cathal OToole Marketing Article
11 pages (3038 words) , Download 0 , Article
Free
The paper 'Messaging Remains Driver of Mobile Ad Market by Cathal O’Toole" is a good example of a marketing article. In the article, ‘Messaging remains a driver of the mobile ad market’ O’Toole (2010) discusses the market potential of mobile advertising messaging services. The author opines that mobile advertisements would help the mobile network operators to garner more revenues.
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Strategic Management and External Environment for Kraft Food Marketing Assignment
5 pages (1410 words) , Download 0 , Assignment
Free
The paper "Strategic Management and External Environment for Kraft Food" is an outstanding example of an assignment on marketing. Economic High commodity and input cost (page 357) Increase in income level due to both the member being wage earner (page 358) Slow growth in traditional grocery stores by 3% (page 359) Grocery sale was estimated to be $ 103.2 billion in 2003 (page 359)
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Coca Cola Company's Market Segments, Logistical Flows, External Environment, and Internal Factors Marketing Case Study
7 pages (2061 words) , Download 0 , Case Study
Free
The paper “Coca Cola Company’s Market Segments, Logistical Flows, External Environment, and Internal Factors" is an engrossing example of a case study on marketing. A market is any platform that exists to provide an opportunity for the exchange of goods and services. Marketing provides an opportunity for stakeholders to endorse their products to customers to gain an edge over their competitors.
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Impact of Virtual World on Marketing Strategy of Major Corporations Marketing Term Paper
10 pages (2736 words) , Download 0 , Term Paper
Free
The paper “Impact of Virtual World on Marketing Strategy of Major Corporations” is a potent example of term paper on marketing. A virtual world is one of the many online communities present on the internet. It takes the environment which is computer-based. Thus, it is a computer-based online community. The community enables different users to interact with one another.
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Marketing Plan fof Chun Po Restaurant Marketing Case Study
12 pages (3456 words) , Download 0 , Case Study
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The paper "Marketing Plan for Chun Po Restaurant" is a perfect example of a case study on marketing. Chun Po is a restaurant in Australia which is offering Chinese cuisine and has been successful in it. The restaurant has been successful and is looking towards devising ways to improve their methods of operations.
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Monopolistic Competition Marketing Essay
8 pages (2156 words) , Download 0 , Essay
Free
The paper "Monopolistic Competition" is an outstanding example of a marketing essay. Generally, the market structures in our economy today can be divided into four i.e. perfect competition, monopolistic competition, oligopolies and monopolies. The different types of markets are differentiated by the level of competition in a particular market as well as the number of players in the market.
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Marketing of Wonder Lotion by Medico Marketing Case Study
8 pages (2346 words) , Download 0 , Case Study
Free
The paper "Marketing of Wonder Lotion by Medico" is a worthy example of a case study on marketing. Target Market -  According to Procter (2000) selecting a suitable market is something really important for the success of a product. Medico's name is often considered too respectable and has a "medicinal" image given the long history of the company.
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Business Plan: First Choice Drive-in Marketing Case Study
25 pages (7212 words) , Case Study
Nobody downloaded yet
The paper "Business Plan: First Choice Drive-in" is an amazing example of a case study on marketing. The drive-ins in Australia were popular in the 1960s and 1950s and only a handful of them have survived since then. However, some have been expanded and an example of which is the Coburg drive-in Melbourne which since been upgraded to accommodate three screens.
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Integrated Marketing Communication Plan for the Ford 2011 Fusion Hybrid Car Marketing Case Study
11 pages (3319 words) , Download 0 , Case Study
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The paper "Integrated Marketing Communication Plan for the Ford 2011 Fusion Hybrid Car" is a perfect example of a case study on marketing. The author of the paper states that marketing communication is the process by which a firm’s information and its offerings are released to a certain segment of the market (Allred, et al, 2007).
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The Impact of Global Financial Crisis on Loyalty Programs of HSBC Marketing Case Study
19 pages (4295 words) , Download 0 , Case Study
Free
The paper “The Impact of Global Financial Crisis on Loyalty Programs of HSBC” is a  meaningful example of a case study on marketing. This study took an analytical look at how HSBC bank’s loyalty program has fared amid the recent global financial crisis. Many banks went under during the financial meltdown. Much of this is attributed to the low level of loyalty the customers have with their banks.
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Marketing Audit of Wyeth Company Marketing Case Study
6 pages (1821 words) , Download 0 , Case Study
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The paper "Marketing Audit of Wyeth Company" is a great example of a marketing case study. Wyeth is a global pharmaceutical company which is involved in research and manufacture of pharmaceutical products. It develops and markets vaccines, biotechnological and pharmaceutical products. The company produces both human and animal products.
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Luxury Consumption Motives of Chinese Female Consumers Marketing Research Proposal
12 pages (3632 words) , Download 0 , Research Proposal
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The paper “Luxury Consumption Motives of Chinese Female Consumers” is an exciting example of a research proposal on marketing. Traditionally it has been found that Chinese men are the consumers of luxury goods, chiefly because of the tradition in the country to gift in the corporate and government sectors.
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Changing Trends in Households and the Implications of These Changes on Marketing Strategy Marketing Essay
14 pages (3942 words) , Download 0 , Essay
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The paper “Changing Trends in Households and the Implications of These Changes on Marketing Strategy ” is a good example of the essay on marketing. The household life cycle is very important to a marketer for segmentation activities. Understanding the stages of the household life cycle enables a marketer to decide on what products or services to offer and what marketing strategy to apply.
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