Brand Marketing at Nike - Assignment Example

Report Analysis on brand marketing at Nike Customer Inserts His/Her Name Customer Inserts Grade Course Customer Inserts Tutor’s Name 22, 10, 2010 1.0 Executive Summary Nike Inc. was launched in the year in 1962 by sports enthusiast Phil Knight, the company started as Blue Ribbon Sports in Oregon. The company initially imported shoes made in Japan, after its founder had travelled extensively abroad. The company was to be joined by Bill Bowerman in 1963 as a partner, Bowerman’s profession as an athletic coach made him a suitable partner and moreover he designed running shoes as a passion. The company grew from its small size to become currently the world leader in footwear and apparel industry. Nike sold most of its shoes in America starting from Oregon and eventually it captured other markets globally. It managed to achieve this success through its effective strategy of making high performance goods coupled with aggressive brand marketing ideas like sponsorships and endorsements. Table of Contents 1.0 Executive Summary 3 Table of Contents 4 Read More