Airline Industry Competitive Analysis
Airline Industry Competitive Analysis Marketing Essay
1 pages (250 words) , Download 3 , Essay
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However, with the increasing demand for the airline service, the consumption of raw materials used is expected to heighten to a double figure with the desire to improve the service (Goold, 2009). Aluminum has since found a greater use in the industry
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Not for profit marketing
Not for profit marketing Marketing Essay
2 pages (500 words) , Download 0 , Essay
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The above definition of marketing is generic in nature. It could be applied in all situations which primarily involve creation and implementation of ideas that could substantially provide benefits for the business, individual and organization. Marketing
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Segmentation and targeting
Segmentation and targeting Marketing Personal Statement
1 pages (250 words) , Download 0 , Personal Statement
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ves identification of the factors that influence the purchasing decisions in a particular consumer group after which the consumers are grouped on the basis of the identified factors. Consequently, the marketing strategies are adjusted to cater for the needs of each consumer
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Comment to Peer Response DQ1DA and DQ2 KD
Comment to Peer Response DQ1DA and DQ2 KD Marketing Essay
1 pages (250 words) , Download 0 , Essay
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The industry that I choose to discuss is Kellogg, a world high-fiber cereal manufacturer. The reason for choosing this company is because of the kind of services, and
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Advergaming and mobile advertising
Advergaming and mobile advertising Marketing Research Paper
2 pages (500 words) , Download 0 , Research Paper
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r different games has attracted many people to the brand through the games exposure (http://blog.t-immersion.com/2010/11/02/interactive-unveils-an-advergame-on-packaging-for-kellogs-choco-krispis-in-mexico/). The campaign addresses the need for a super fun cereal for kids and
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Developing Jypothetical multi attribute table and brief decription
Developing Jypothetical multi attribute table and brief decription Marketing Essay
2 pages (500 words) , Download 0 , Essay
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The price variable which was used in the product depromoted the price per ounce during purchase time (Ehrenberg, 1972). Depromotion is very crucial as it helps to avoid confusion of effects of price with those of display
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The effect of economic crisis to the marketing strategy of Volkswagen in Asian market. The case of Vietnam
The effect of economic crisis to the marketing strategy of Volkswagen in Asian market. The case of Vietnam Marketing Literature review
20 pages (5000 words) , Literature review
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The questionnaire consisted of a combination of open ended and closed ended questions. The respondents to the study were the marketing mangers of Volkswagen, Vietnam. According to their responses to the question, the study will now discuss and
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Financial projections (revenues, costs, anticipated net profit)
Financial projections (revenues, costs, anticipated net profit) Marketing Essay
1 pages (250 words) , Download 0 , Essay
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All these costs will be incurred at the start of the business. Nonetheless, advertisement and promotional costs will ripple across the months. Initially, large sums of funds will be directed towards advertisement but will decrease as the
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English sparkling wine - branding
English sparkling wine - branding Marketing Essay
1 pages (250 words) , Download 1 , Essay
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The brand is so popular that it is progressively being preferred to Champagne and thus, offering stiff competition to the other champagne and wine alternatives. Sparkling wines occupy a place above the
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Marketing management
Marketing management Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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They also target the period when consumers are likely to purchase the products and specific category of buyers in order to determine the category of products that need to produce to meet the demand (Laura, 57). It is the role of marketing
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Web site design
Web site design Marketing Essay
2 pages (500 words) , Download 0 , Essay
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The main objective of this website is to deliver convenience and efficiency to Pizza lovers across the market. The convenience that customers derive from this site enables them to develop trust in the company thereby leading to loyalty in the company’s
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W 4 Marketing
W 4 Marketing Marketing Essay
2 pages (500 words) , Download 0 , Essay
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According to the panel of five discussing debating about the effective healthcare service delivery in the United States, Mr. Jerry expressed that technology plays recommendable role in measuring quality of performance among the healthcare probationers thus
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Marketing Analysis
Marketing Analysis Marketing Essay
4 pages (1000 words) , Download 1 , Essay
This paper summarizes the key features of the market for pizza and pasta restaurants in the UK. It proposes the target market for the new restaurants as well as a proposed
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Consumer decision making process on muller rice
Consumer decision making process on muller rice Marketing Essay
1 pages (250 words) , Download 1 , Essay
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However, there are other areas where the company operates from, such as in the United Kingdom and Czech Republic. The market in which the company operates in is complex since there are little variations that a person can add to the
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Analyse the external marketing environment &consumer buyer behaviour
Analyse the external marketing environment &consumer buyer behaviour Marketing Coursework
10 pages (2500 words) , Coursework
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These factors are the following: ‘business cycle, the global economic crisis, inflation, income, unemployment and resource availability’ (Boone and Kurtz
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Failed Products
Failed Products Marketing Essay
1 pages (250 words) , Download 0 , Essay
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However it turned out to be annoying to consumers. This product flopped because of the nasty way in which it was introduced which made regular drinkers of Coke look as if they mattered less to the company
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Course reveiw
Course reveiw Marketing Coursework
2 pages (500 words) , Download 0 , Coursework
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o finished produce and cause termination to the workers, the finance department believes in production of quality products at minimum costs and aim at maximizing their benefits, if this are not met, conflicts automatically arise (Hughes, 1996). 2. Brand is a process that guides
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Video case
Video case Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
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According to the chief marketing officer, Rhoda Shasteen, Mary Kay needed to observe the following in order to be successful. First, the company needs to attract women to sell and to sample the
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In report format, prepare a services marketing mix (people, process, physical evidence) for the service offering on which you based assignment one
In report format, prepare a services marketing mix (people, process, physical evidence) for the service offering on which you based assignment one Marketing Essay
8 pages (2000 words) , Download 1 , Essay
A service such as that offered at Holiday Inn is not tangible. Holiday Inn specialises in the products and services in the hospitality industry. The selected business strategy guides the use of the process component of marketing mix. The hotel strives to maintain the
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Marketing in Hospitality
Marketing in Hospitality Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
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The decision considers the employees and the customers that participate in the service delivery. The marketing professionals also determine the way of
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Create a new positioning statement for your product, and provide justification for your new positioning strategy
Create a new positioning statement for your product, and provide justification for your new positioning strategy Marketing Essay
1 pages (250 words) , Download 1 , Essay
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Tutoring service for Phillipinos and Indians to access quality Language and Computer Skills training a place to be. Remember that tutoring service for Phillipinos and Indians is not just a mere centre like any other. This centre is determined to provide access
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Ruths Chris: The High Stakes of International Expansion
Ruths Chris: The High Stakes of International Expansion Marketing Case Study
2 pages (500 words) , Download 0 , Case Study
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In addition, high disposable income would allow for increased consumer purchasing power. The criteria also involve determination of whether individuals prefer eating away from home as this would create market for the
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Analyse and discuss how the introduction of internet technologies has and is changing retailing. Give examples to illustrate your answer
Analyse and discuss how the introduction of internet technologies has and is changing retailing. Give examples to illustrate your answer Marketing Essay
2 pages (500 words) , Download 0 , Essay
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ne retailing comes from the sales of the products and the services through subscriptions to the websites and through online advertising (Doherty & Ellis-Chadwick, F, 2010). Online retailing or the e-retailing began over twenty years ago around 1997, after the discovery, many
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International Business - Final Analysis and Conclusion
International Business - Final Analysis and Conclusion Marketing Essay
1 pages (250 words) , Download 1 , Essay
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In the international market Six Flags Entertainment Corp might take advantage of its vast experience in operating various successful
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Fill (2013:430) wrote that the strong and the weak theories of advertising are important because they are both right and they are both wrong. Discuss this statement providing contemporary examples to support your arguments
Fill (2013:430) wrote that the strong and the weak theories of advertising are important because they are both right and they are both wrong. Discuss this statement providing contemporary examples to support your arguments Marketing Essay
9 pages (2250 words) , Essay
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In order to communicate with consumers and increase sales the companies adopt a huge variety of advertising campaigns. Taking into consideration progressively increasing marketing
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Forward-Thinking, Outcome-Oriented Producer
Forward-Thinking, Outcome-Oriented Producer Marketing Resume/CV
2 pages (500 words) , Download 1 , Resume/CV
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Education & Qualifications INTERNAL COURSES (Presentation + Negotiation skills / ILP Program) BUSINESS GERMAN DIPLOMA, 1996 Goethe Institute - London, U.K. BACHELOR OF MARKETING & NEGOTIATION, Ecole Supérieure du Commerce Extérieure (E.S.C.E.) - Paris, France Foremost Business School in France; highly recognized throughout Europe FRENCH BACCALAUREAT IN ECONOMICS, 1991 Universite de Saint-Exupery - Versailles, France
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Am making a family business website
Am making a family business website Marketing Essay
1 pages (250 words) , Download 0 , Essay
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Since 1972, we have done offered our services in UK, France, Japan, Canada, Italy and China. In addition to the traded, construction and leasing, we also offer services in
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Graduate Labour Market
Graduate Labour Market Marketing Essay
6 pages (1500 words) , Essay
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The study leads to the conclusion that the competition experienced by local and international companies, has propelled the need to hire experienced and skilled manpower that will oversee the profitability of the companies. Even though all the departments within an organization are important, it is imperative to ensure that proper marketing strategies are put in place.
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Assignment Two
Assignment Two Marketing Essay
2 pages (500 words) , Download 0 , Essay
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I took advantage of a weekend special at Wal-Mart. I learned about the special by browsing the internet inside Wal-Mart’s corporate website. I did not order the item online because I wanted to have the item immediately. I took a trip to a nearby Wal-Mart
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COMPETITORS ANALYSIS AIRLINES INDUSTRY
COMPETITORS ANALYSIS AIRLINES INDUSTRY Marketing Research Paper
2 pages (500 words) , Download 1 , Research Paper
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Paul, New York-JFK, Paris-Charles de Gaulle, Salt Lake City and Tokyo-Narita” (Delta, 2011, p.2). Delta’s main strategy is to differentiate itself
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MKT DB1
MKT DB1 Marketing Essay
2 pages (500 words) , Download 0 , Essay
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Without proper marketing, potential customers may not get to know of the existence of business, which may result in the failure of the business. It is for this reason that many large organizations dedicate specific staff and
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Group assignment for bussiness information system
Group assignment for bussiness information system Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
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The total net sales have a value of $2,022,713.04. However, the total sales that the café has recorded during the promotional sales period have a
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Social, Economic and Legal Aspects of Advertising
Social, Economic and Legal Aspects of Advertising Marketing Term Paper
2 pages (500 words) , Term Paper
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Paying for advertisements in media without the consumer’s knowledge of the product may prove useless. No advertisement is more powerful than one that makes the consumer feel something. Making a consumer feel that they need the product or service being advertised is the best way of creating an advertisement.  
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Article Abstract 003
Article Abstract 003 Marketing Essay
1 pages (250 words) , Download 0 , Essay
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than empirical in that it uses a regression model that interprets the data provided by the fans rating NFL matches on a scale of 0-100, with 0 being forgettable and 100 being memorable. The researchers infer that the Margin of Victory does not bring positive effect on fan
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Global Marketing-Strategy and Practice 1
Global Marketing-Strategy and Practice 1 Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
There is growing need for market research and analytical insight of regional trends that shape customer needs and behaviour. The report provides a deeper understanding of the strategic marketing position for Chili’s a
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Foundation of Business Analysis
Foundation of Business Analysis Marketing Case Study
5 pages (1250 words) , Case Study
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The average price that people/respondents are willing to spend is $18.84. This outcome has a great difference from the interquartile range of 12 dollars and standard deviation of 9.82 dollars (Mendenhall 334). A one-sample t-test is taken to check if patrons can
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Marketing Plan
Marketing Plan Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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245). This plan will involve the development of a drug with slow and extended release properties to cure pulmonary tuberculosis. The idea arises from the inefficiency associated with long duration of medication for patients on the available drugs that have a shorter
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Marketing Management
Marketing Management Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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Based on the fast change experienced in the global business environment, the company must monitor the six fundamental and major forces including, demographic forces, economic, natural, technological, political-legal and social-cultural forces. Coca cola marketers
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American Apparel Case
American Apparel Case Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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The company has a big problem as DovCharney who is struggling to regain his position has filed a law case to challenge his dismissal. The trigger of DovCharney’s outstation is some challenges in his marketing strategies of the products. For instance, he
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Using an example of your choosing, critically discuss the impact of boycotting campaigns on your chosen international company,will upload a file of specific questions later
Using an example of your choosing, critically discuss the impact of boycotting campaigns on your chosen international company,will upload a file of specific questions later Marketing Essay
12 pages (3000 words) , Essay
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In addition, the boycott is aimed at playing the role of consumer objective, for instance, advocating reduced prices on particular items. Moreover, boycott is utilised to assist organisation realise their
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How Beyonce Marketing Herself
How Beyonce Marketing Herself Marketing Essay
1 pages (250 words) , Download 0 , Essay
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The most common ways that artists use to market them include creating hype about their life, exposing their bodies and personal issues when they feel they are getting out of the viewers’ sight and keeping their audiences close to themselves by grabbing their attention with
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Jeff Bezos Makes Another Push for Amazon Fashion. Will It Work
Jeff Bezos Makes Another Push for Amazon Fashion. Will It Work Marketing Essay
2 pages (500 words) , Download 0 , Essay
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as hired Barneys New York fashion director Julie Gilhart as an adviser, it has also sponsored the 2012 Met Gala as well as opening a 40,000-square-foot photography studio in Brooklyn and bigger one is soon coming in London. It usually hosts events for students from such leading
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Will Genderless Fashion Change Retail
Will Genderless Fashion Change Retail Marketing Essay
2 pages (500 words) , Download 0 , Essay
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Both sexes should have similar tailoring, cut-glass cheekbones, and shoulder-length locks. Some companies are adopting the strategy of
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Pricing and Brand Equity
Pricing and Brand Equity Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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Companies continually advance and reform their brands to gain not only competitive edge, but also brand equity. Inventioncredit gives brands the license and latitude to utilize strategies that are against category culture
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Global Marketing Assignment 2
Global Marketing Assignment 2 Marketing Case Study
8 pages (2000 words) , Case Study
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Therefore, it is favorable for the Korean foods because they will continue to be in the market for a long period due to enough finances to market and make products that satisfy their customers. The Korean
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Carrefour
Carrefour Marketing Assignment
8 pages (2000 words) , Assignment
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From 1973, Carrefour embarked on an expansion strategy beyond France to other European, American, African and Asian countries. Poland is a vital Centre for the giant corporation and it is known as Carrefour Polska and has about 350 stores
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Consumer and decision making behaviour
Consumer and decision making behaviour Marketing Essay
8 pages (2000 words) , Download 1 , Essay
In this context, consumers consume products not only for their intrinsic value but also as status symbols that are supposed to confer perceived and notional benefits like increased social recognition and to move up the social
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Add SWOT , introduction , conclusion and executive summery
Add SWOT , introduction , conclusion and executive summery Marketing Essay
2 pages (500 words) , Download 0 , Essay
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Major challenges, strengths, threats opportunities and even threats that the hotel faces will be analyzed in order to come up with a compressive conclusion on how a hotel
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Marketing Ethics
Marketing Ethics Marketing Research Paper
6 pages (1500 words) , Research Paper
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123). Commercialism and marketing activities have not fared well in view of most ethicists, and it is only in recent times that a more thorough evaluation of business ethics
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Kay Success Factors (KSFs)
Kay Success Factors (KSFs) Marketing Article
1 pages (250 words) , Download 0 , Article
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Furthermore; Wash-it also uses less space, since it operates two machines at once. So house holders do not have to buy a washing machine. 4 There are many environmental
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