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Marketing Essays

Result for Subject Marketing:
19895 essays
The Trade Relation between the UK and India Marketing Term Paper
14 pages (4049 words) , Download 1 , Term Paper
Free
The author of the paper states that since foreign ownership is not allowed, ABC Ltd should enter into joint venture with a local partner which would also take care of overcoming the government licenses and other hurdles in setting up shop in India. The risks in the exchange are minimum as GBP is traded in India.
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Strategic Marketing Simulation Marketing Assignment
10 pages (3045 words) , Download 1 , Assignment
Free
The author states that in order to check the customer retention level, the overall customer satisfaction percentage was reduced to 30% from 70% and the rate of complaints was increased to 20% from 10%. It caused an adverse effect of the customer retention rate and it fell to 56.4% from 75.1%.
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Unilever: Marketing Plan for Magnum Ice Cream in India Marketing Case Study
7 pages (2580 words) , Download 4 , Case Study
Free
Wall’s social media department allows participation between a brand and consumers. It is not a push of information but also involves conversation since consumers are listened to and responded accordingly. Hindustan Unilever has created a new layer of influencers; mainstream media, bloggers, digital influencers, and consumers. 
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General Environment for the Global Iron Ore Industry in China Marketing Case Study
10 pages (2513 words) , Download 0 , Case Study
Free
The paper 'General Environment for the Global Iron Ore Industry in China" is a perfect example of a marketing case study. Fortescue Metals Group, an Australian mining company established in 2003, is the third-largest supplier of iron ore which focuses on mining, processing, railing and shipping iron ore for Chinese steel mills.
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E-business Models of Kogan and Harvey Norman Kogan Marketing Case Study
13 pages (3544 words) , Download 0 , Case Study
Free
The paper "E-business Models of Kogan and Harvey Norman Kogan " is a perfect example of a marketing case study. This paper compares and describes e-business models of two companies; Harvey Norman and Kogan. It also focuses on how the two companies employ technologies in their online sales.
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Kodak Strategy Priority Marketing Case Study
13 pages (3780 words) , Download 0 , Case Study
Free
The paper "Kodak Strategy Priority" is a perfect example of a marketing case study. Kodak has been performing in the camera and printing sector for over a long period of time and has been ensuring continuous growth by developing new products. The sales have been slightly affected in recent years due to intensifying competition but the company has been able to deal with it effectively.
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Market Attractiveness of Ukraine - Kids Market Consulting Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
Free
The paper "Market Attractiveness of Ukraine - Kids Market Consulting" is a perfect example of a marketing study. Kids Market Consulting (KMC) was founded by Natalia Berezovskaya in 2004 in Kyiv, Ukraine. The firm established its niche market which had not been exploited and it realized an increase in its profit base due to a stable customer base.
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The Advertisements and Consumer Culture of the Era and Marketing Marketing Case Study
7 pages (1901 words) , Download 1 , Case Study
Free
The author states that there was a particular decade that changed America forever in terms of technological advances, social customs, and consumer markets. This decade was the 1920s. The decade came right after the end of World War I, which is probably why people wanted a change and were open to new ideas.
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Business Activities of KFC Fast Food Restaurants Marketing Term Paper
10 pages (2814 words) , Download 2 , Term Paper
Free
The organization is widely spread all over the world in the form of nearly ten thousand and eight hundred openings, where the fast-food items of KFC are provided. It is entirely compulsory to follow ethical codes in order to ensure that their provided products and services are produced keeping in view all the ethical principals.
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What Should You Know of IPhone's Business Side Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The report further recommended that Apple should deregulate its stance on the choice of cellular service provider. The customers must be given the autonomy to choose their own cellular service provider while the product is designed in such a manner that it would be able to appeal to the targeted customers.
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Leveraging Technology to Execute Winning Strategies Marketing Assignment
7 pages (2082 words) , Download 2 , Assignment
Free
The author states that marketing is the concept that, boosts up sales. It is basically a presale activity. Marketing is something which needs innovation and creativity as the act of marketing depends on the need and preferences of the consumers. Marketing is the blood of the company without the proper act of marketing it is very hard to sell a product.
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Hospitality Operation and Solutions to Problems within the Business: Nandos Restaurant Marketing Case Study
7 pages (2229 words) , Download 1 , Case Study
Free
The company opened its first restaurant in 1987, Johannesburg, South Africa and the inspiration behind its menu is derived from the Portuguese influence from Mozambique. Nandos serves its specialty mainly in chicken dishes accompanied by hot Peri-Peri marinades, which are popularly known as Galinha à Africana. 
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KAYAKs Multi-Sided Market Marketing Case Study
6 pages (1597 words) , Download 0 , Case Study
Free
The paper "KAYAK’s Multi-Sided Market" is an outstanding example of a marketing case study. This paper seeks to delineate as well as critically evaluate KAYAK’s Multi-sided market. Besides, the paper will also highlight the different types of intellectual property that are significant to KAYAK. Established in 2004, KAYAK is an international firm, which is primarily focused on improving the online travel services.
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International Franchising in Emerging Markets: Mcdonalds in India Marketing
12 pages (3000 words) , Download 0
Free
The paper "International Franchising in Emerging Markets: Mcdonalds in India" is an outstanding example of a business plan on marketing. Headquartered in Oak, Brook in the U.S., McDonald’s Corporation is a multinational fast-food chain. Initially, the customers used to queue for the limited services when the operations were on a barbecue.
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Marketing Activities, Staffing Support Plan Marketing Coursework
8 pages (2017 words) , Download 0 , Coursework
Free
The paper "Marketing Activities, Staffing Support Plan" is a good example of a marketing assignment. Quite a number of marketing activities have been proposed to enable and facilitate the positive prowess of a company. Among the proposals is the increased marketing in the company to enhance and put at par the seasonal demands and other occasional needs incurred during the business days of the company.
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The Fact about UK Chocolate Market Marketing Case Study
9 pages (2576 words) , Download 1 , Case Study
Free
Chewing gum chocolate has been one of the more dynamic sectors within the confectionery market, especially in the UK. It was accounted that the UK consumed 30% or more of the total chocolate consumption in Europe, which comes around 660 900 tonnes per year. Chocolate confectionery accounted for 70% of the total sales value in the UK market.
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Marketing on a Global Scale Marketing Research Paper
9 pages (2689 words) , Download 1 , Research Paper
Free
The case of pharmaceutical products shows that marketing should be ethical as an unethical decision can threaten the life of a consumer. Seen as a method of assuring growth and survival, innovation is becoming institutionalized. Newness is not merely a matter of haphazard discoveries and research, for a planned innovative cycle is put into effect.
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Trends in Retail Marketing Marketing Case Study
6 pages (2225 words) , Download 1 , Case Study
Free
It has been rightly observed by the concerned quarters of the business fraternity that the word ‘change’ is the only constant thing in the present world. Thanks to the massive improvements in the field of information technology and the communication process, the terms and the tricks of the trade have experienced major shifts altogether.
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Marketing and Communication Plan: RJA Pharmaceuticals Marketing Case Study
9 pages (2462 words) , Download 1 , Case Study
Free
The measurement and evaluation part is related to determining how many people have visited the websites and the degree of effectiveness of various communication mixes is measured here. The media has its coverage of over 80% of the total population. The measurement is done by taking feedback of the customers. The benchmark assigned for measuring was the volume of sales of the company.
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Social Networking & Web Marketing Marketing Literature review
6 pages (1500 words) , Download 1 , Literature review
Free
The internet has enhanced consumer’s responsiveness to the product they are taking into consideration. The consumer, in most cases, desires not to pact with the customary hassle linked with buying a car and the internet has been a magnificent vehicle to build up the communication with consumers and as well as proffers an extra professional way of communication.
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MA Strategic Marketing Communication Marketing Research Paper
72 pages (8440 words) , Download 1 , Research Paper
Esprit UK must be aware of the environmental issues to sustain globally. Environmental protection has become a guiding principle for a green company even at the expense of profit. The future for sustainability for the global clothing giant depends on the degree to which the firms are greened and being environmentally friendly. Companies see greening as a potential source of opportunity.
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Marketing Communications Marketing Assignment
10 pages (2668 words) , Download 1 , Assignment
Free
The author states that Singapore Epson Industrial Ltd. is a local manufacturer, and makes new products by doing the required Research & Development in that field. They have a global selling perspective when it comes to the scanner business that they are into. Their latest product is Perfection V33, which is a scanner and has been launched globally.
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Marketing Research and Its Ethical Principles Marketing Research Paper
6 pages (1781 words) , Download 1 , Research Paper
Free
There are many ethical issues pertaining to the rights of the respondents that arise while conducting marketing research. In relevance to the above mentioned ethical issues, there are certain rights of the respondents when it comes to marketing research. Due to so many ethical issues pertaining to marketing research, including the rights of the respondents, there are various rules and regulations about conducting marketing research.
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Marketing: Past, Present and Future Marketing Coursework
6 pages (1696 words) , Download 1 , Coursework
Free
The processes and techniques of marketing might have changed over the years, but the basic principle has remained the same even today. The basic concept of marketing is to match an organization’s capabilities with the wants and desires of the customers. The process of matching occurs in the marketing environment.
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Advertising and Marketing Management of Mas Holdings Marketing Case Study
9 pages (2250 words) , Download 2 , Case Study
Free
MAS Company puts importance on complying with its corporate social responsibility to the local as well as the international community. MAS Company overshoots its goal of increasing revenues through compliance with all aspects, especially its social responsibility to contribute to the betterment of society, despite its initial negative image.
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BIT Australasia - Customer Relationship Marketing Marketing Case Study
11 pages (3036 words) , Download 0 , Case Study
Free
The paper "BIT Australasia - Customer Relationship Marketing" is an outstanding example of a marketing case study. BIT Australasia (BITA) is the Australian subsidiary of a BIT GmbH, a German engineering firm. BITA has three divisions: BIT Imports (BITI), which imports machinery and supplies from the parent company, BIT Engineering (BITE), which designs and manufactures a range of specialized lathes, routers and milling machines.
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Decision Support Systems Marketing Coursework
10 pages (2646 words) , Download 0 , Coursework
Free
The paper "Decision Support Systems" is an outstanding example of marketing coursework. Franchise organization is a food industry. The company is currently using a DSS and would like to introduce a CRM system that will help them to make a decision quicker; decision support system is developed for the franchise organization that will help the owner and the employees in making a decision.
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Market Analysis of Apple Marketing Case Study
9 pages (2646 words) , Download 0 , Case Study
Free
The paper "Market Analysis of Apple" is a perfect example of a marketing case study. The market for Apple products is global. Its product uniqueness makes it emerge as one of the most competitive firms in the world. It is a normal occurrence for companies like Apple to find it important to go beyond the financial metrics in order to understand the company’s position as well as strengths within a particular environment and industry.
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McDonalds Omani New Product Offering Marketing Case Study
14 pages (3766 words) , Download 0 , Case Study
Free
The paper "McDonald's Omani New Product Offering" is a good example of a marketing case study. McDonald is the world’s largest chain of fast food-based restaurants that serves more than 69 million people within each operational day at more than 34,000 chains located in 119 countries. Within the GCC region, the fast-food giant boasts of more than 375 restaurants that are owned and operated by the local entrepreneurs.
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Impact of Online Shopping on Traditional Retail Markets Marketing Coursework
11 pages (3158 words) , Download 0 , Coursework
Free
The paper "Impact of Online Shopping on Traditional Retail Markets" is a good example of marketing coursework. Online shopping (especially online grocery shopping) is a booming global phenomenon of the 21st century. Online (grocery) shopping represents the adoption of the internet as a retail channel and the use of the internet for both marketing and commercial purposes by individuals and organizations.
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Market Structure Marketing Coursework
10 pages (2691 words) , Download 1 , Coursework
Free
These key characteristics of these markets include (a) The number of active players in that market, (b) Decision on the price for any particular product sold in that market i.e. how is the price decided for any product in that market, (c) Product type i.e. which type of product is sold in that market is it FMCG, pharmaceuticals or automobiles, etc, (d) entry barriers i.e. is there any barrier for the new firms to enter in that market, and (e) existing competition in that market (non-price).
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Benefit to the Retail Industry Marketing Case Study
6 pages (1500 words) , Download 1 , Case Study
Free
The recession has also led to millions of layoffs and retrenchments as a few of the big companies along with banks became bankrupt. The booming global economy all of a sudden was in the grip of a meltdown and recession. The credit crunch has raised the inevitable question about the future of luxury brands.
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Data Mining and Data Fusion in Direct Marketing Marketing Coursework
6 pages (1500 words) , Download 1 , Coursework
Free
The conventional relationship between the buyer and supplier is redefined by the fusion strategy. This is mainly because in this strategy general market data is merged with customer information. Furthermore, this combination is made further personalized prior to the process of feeding them back in sales and marketing.
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The Resource-Based View of the Firm Marketing Assignment
9 pages (2572 words) , Download 2 , Assignment
Free
Initially conceptualized by Wernerfelt (1984) and further developed by Barney (1991) the Resource-Based View (RBV) of the firm encapsulates the importance of building competencies and capabilities through utilizing and leveraging companies’ specific resources in order to incorporate them in the overall business and marketing strategy.
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Marketing of Services: Starbucks Company Marketing Assignment
6 pages (1774 words) , Download 1 , Assignment
Free
Starbucks can upgrade and modernize its physical evidence from time to time. They also can involve the customer in this process to gain more customer engagement. Thus, the customer also can feel valued and important. Secondly, they can add a few more items to their product line. It means apart from coffee also they can add more items.
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How Do Customers Assess Service Quality of Retailing Websites Marketing Literature review
6 pages (1500 words) , Download 1 , Literature review
Free
Studies have also shown that online customers expect prompt and proper customer support. They also expect to have choices in the form of availing telephone hotlines, online chat support, email support, etc. And the customer support personnel have to be polite, respectful, willing to help and assist.
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Beyond Sberkassa and Aeroflot: Russian Advertising Today Marketing Dissertation
69 pages (9927 words) , Download 1 , Dissertation
While steady advertising is relatively popular in Russia, seasonal advertising, as well as seasonal promotion campaigns show to be very effective too. In addition, aggressive step-down an advertisement for new products is more effective than the step-up strategy. The audience is usually more favorable to new or improved products.
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International Markets: Currency Wars and the Trans-Pacific Partnership Marketing Case Study
13 pages (3497 words) , Download 0 , Case Study
Free
The paper "International Markets: Currency Wars and the Trans-Pacific Partnership" is a perfect example of a marketing case study. Industrialised nations pride themselves with the capacity to have, and control large multinational businesses that contribute greatly to the global economy. Moreover, these nations have access to extremely important natural resources that also play a crucial part in global enterprises.
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Operation Risk within an Insurance Market Marketing Coursework
10 pages (2638 words) , Download 0 , Coursework
Free
The paper "Operation Risk within an Insurance Market" is an outstanding example of marketing coursework. Operational risks are one of the most subtle risk constructs. An operation risk is most at times damaging when mixed with other risks (Gurney, 2005). Management leaders argue that “if you can’t measure it manage it”. Therefore, operational risks are observed to decline meaningful measurement.
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Market Structure, Efficiency and Profitability of Insurance Companies in Ghana Marketing Case Study
10 pages (2850 words) , Download 0 , Case Study
Free
The paper "Market Structure, Efficiency and Profitability of Insurance Companies in Ghana" is a perfect example of a marketing case study. The aim of the study is to ascertain the effect of the regulatory-driven market structure on company pricing attitude by examining the structure behavior performance assumptions for life as well as non-life insurance markets in Ghana.
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International Market Strategy of Jobek and Hatteras Marketing Assignment
9 pages (2715 words) , Download 1 , Assignment
Free
The paper "International Market Strategy of Jobek and Hatteras" is a perfect example of a marketing assignment. Jobek is a multinational manufacturing company based in Brazil. It manufactures luxurious furniture and hammock which are then exported to international markets. Jobek originated from Germany where it acts as the headquarters then it moved to Brazil, China, Canada, and US distributors.
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Controlling Software Development Costs Marketing Coursework
7 pages (1969 words) , Download 0 , Coursework
Free
The paper "Controlling Software Development Costs" is an outstanding example of marketing coursework. The success of any business or company depends on its ability to manage cost. A company is said to have a future in growth if its total costs are less than the profit gained by the company, this, as expected, can be well achieved if the company or the business is able to minimize its costs of production, ordering and holding costs.
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Zumba Fitness Situation Analysis Marketing Case Study
10 pages (2784 words) , Download 1 , Case Study
Free
The paper "Zumba Fitness Situation Analysis" is a perfect example of a marketing case study. Perkman was at a predicament. While Zumba has a good following and people love it, Zumba Fitness is not making much money with their current model of selling exercise videos. Additionally, their cash flow was erratic. They have to come up with a business model that would generate more revenues for the company.
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Multinational Strategy of TATA Jaguar Land Rover Marketing Assignment
16 pages (4240 words) , Download 0 , Assignment
Free
The paper "Multinational Strategy of TATA Jaguar Land Rover" is a good example of a marketing assignment. In relation to the TATA Jaguar Land Rover case study, there seems to be a perfect example which clearly depicts a link between two theoretical concepts from the modules and they include companies making use both economic and strategic rationale while acquiring companies.
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How British Risks Supply Chain Crisis Marketing Case Study
12 pages (3234 words) , Download 0 , Case Study
Free
The paper "How British Risks Supply Chain Crisis" is a great example of a marketing case study. Research has proved that a lot of goods outsourced from different countries globally are tainted by forced or child labour. These are products such as footwear, leather goods and textiles. Countries such as Bangladesh have been identified to be a major source of forced and child labour.
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Netflix Fully Strategic Appraisal Marketing Case Study
14 pages (3900 words) , Download 0 , Case Study
Free
The paper "Netflix Fully Strategic Appraisal" is an outstanding example of a marketing case study. Netflix is an internet media movie rental provider company that was founded in the year 2007 by Reed Hastings and Mark Randolph. Its headquarters are in California-Los Gatos. Netflix provides services in all countries in North America except Cuba.
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Current Situation in UAE and Strategic Plan Marketing Case Study
20 pages (6010 words) , Download 0 , Case Study
Free
The paper "Current Situation in UAE and Strategic Plan " is a good example of a marketing case study. The current situation in UAE where workers are more drawn to the private sector rather than government employment indicates that the existing Human Resource management is to blame for the shift. As a matter of fact, the workforce within the UAE labor force is experiencing low citizen participation in employment at Emiratis.
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The Company Targets Customers Marketing Case Study
8 pages (2207 words) , Download 1 , Case Study
Free
The author of the following paper discusses the HP Pavilion series and how its marketing and retail network can be improved to meet our printer series. HP Bayak, HP Vectra is our special machine with a higher configuration that should only be targeted as hi-end Servers for companies and institutions.
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Measuring Brand Equity Marketing Research Proposal
63 pages (9984 words) , Download 5 , Research Proposal
City image may be important and may influence the university decision-making process and may even impact the University Image. However, the university itself has little influence on it as the City may have its own brand identity communicated and brand Image established – irrespective of what the university wants or stands for.
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Theres No Other Store like David Jones Marketing Case Study
7 pages (2323 words) , Download 2 , Case Study
Free
Positive market segmentation is necessary to enable the marketing manager of David Jones to effectively identify its target market and eventually position itself in the market. These three marketing concepts are interrelated with one another such that market targeting and market positioning is highly dependent on the company’s market segmentation.
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