Marketing Essays

The author states that marketing is the concept that, boosts up sales. It is basically a presale activity. Marketing is something which needs innovation and creativity as the act of marketing depends on the need and preferences of the consumers. Marketing is the blood of the company without the proper act of marketing it is very hard to sell a product.

The company opened its first restaurant in 1987, Johannesburg, South Africa and the inspiration behind its menu is derived from the Portuguese influence from Mozambique. Nandos serves its specialty mainly in chicken dishes accompanied by hot Peri-Peri marinades, which are popularly known as Galinha à Africana. 

The paper "KAYAK’s Multi-Sided Market" is an outstanding example of a marketing case study. This paper seeks to delineate as well as critically evaluate KAYAK’s Multi-sided market. Besides, the paper will also highlight the different types of intellectual property that are significant to KAYAK. Established in 2004, KAYAK is an international firm, which is primarily focused on improving the online travel services.

The paper "International Franchising in Emerging Markets: Mcdonalds in India" is an outstanding example of a business plan on marketing. Headquartered in Oak, Brook in the U.S., McDonald’s Corporation is a multinational fast-food chain. Initially, the customers used to queue for the limited services when the operations were on a barbecue.

The paper "Marketing Activities, Staffing Support Plan" is a good example of a marketing assignment. Quite a number of marketing activities have been proposed to enable and facilitate the positive prowess of a company. Among the proposals is the increased marketing in the company to enhance and put at par the seasonal demands and other occasional needs incurred during the business days of the company.

Chewing gum chocolate has been one of the more dynamic sectors within the confectionery market, especially in the UK. It was accounted that the UK consumed 30% or more of the total chocolate consumption in Europe, which comes around 660 900 tonnes per year. Chocolate confectionery accounted for 70% of the total sales value in the UK market.

The case of pharmaceutical products shows that marketing should be ethical as an unethical decision can threaten the life of a consumer. Seen as a method of assuring growth and survival, innovation is becoming institutionalized. Newness is not merely a matter of haphazard discoveries and research, for a planned innovative cycle is put into effect.

It has been rightly observed by the concerned quarters of the business fraternity that the word ‘change’ is the only constant thing in the present world. Thanks to the massive improvements in the field of information technology and the communication process, the terms and the tricks of the trade have experienced major shifts altogether.

The measurement and evaluation part is related to determining how many people have visited the websites and the degree of effectiveness of various communication mixes is measured here. The media has its coverage of over 80% of the total population. The measurement is done by taking feedback of the customers. The benchmark assigned for measuring was the volume of sales of the company.

The internet has enhanced consumer’s responsiveness to the product they are taking into consideration. The consumer, in most cases, desires not to pact with the customary hassle linked with buying a car and the internet has been a magnificent vehicle to build up the communication with consumers and as well as proffers an extra professional way of communication.

Esprit UK must be aware of the environmental issues to sustain globally. Environmental protection has become a guiding principle for a green company even at the expense of profit. The future for sustainability for the global clothing giant depends on the degree to which the firms are greened and being environmentally friendly. Companies see greening as a potential source of opportunity.

The author states that Singapore Epson Industrial Ltd. is a local manufacturer, and makes new products by doing the required Research & Development in that field. They have a global selling perspective when it comes to the scanner business that they are into. Their latest product is Perfection V33, which is a scanner and has been launched globally.

There are many ethical issues pertaining to the rights of the respondents that arise while conducting marketing research. In relevance to the above mentioned ethical issues, there are certain rights of the respondents when it comes to marketing research. Due to so many ethical issues pertaining to marketing research, including the rights of the respondents, there are various rules and regulations about conducting marketing research.

The processes and techniques of marketing might have changed over the years, but the basic principle has remained the same even today. The basic concept of marketing is to match an organization’s capabilities with the wants and desires of the customers. The process of matching occurs in the marketing environment.

MAS Company puts importance on complying with its corporate social responsibility to the local as well as the international community. MAS Company overshoots its goal of increasing revenues through compliance with all aspects, especially its social responsibility to contribute to the betterment of society, despite its initial negative image.

The paper "BIT Australasia - Customer Relationship Marketing" is an outstanding example of a marketing case study. BIT Australasia (BITA) is the Australian subsidiary of a BIT GmbH, a German engineering firm. BITA has three divisions: BIT Imports (BITI), which imports machinery and supplies from the parent company, BIT Engineering (BITE), which designs and manufactures a range of specialized lathes, routers and milling machines.

The paper "Decision Support Systems" is an outstanding example of marketing coursework. Franchise organization is a food industry. The company is currently using a DSS and would like to introduce a CRM system that will help them to make a decision quicker; decision support system is developed for the franchise organization that will help the owner and the employees in making a decision.

The paper "Market Analysis of Apple" is a perfect example of a marketing case study. The market for Apple products is global. Its product uniqueness makes it emerge as one of the most competitive firms in the world. It is a normal occurrence for companies like Apple to find it important to go beyond the financial metrics in order to understand the company’s position as well as strengths within a particular environment and industry.

The paper "McDonald's Omani New Product Offering" is a good example of a marketing case study. McDonald is the world’s largest chain of fast food-based restaurants that serves more than 69 million people within each operational day at more than 34,000 chains located in 119 countries. Within the GCC region, the fast-food giant boasts of more than 375 restaurants that are owned and operated by the local entrepreneurs.

The paper "Impact of Online Shopping on Traditional Retail Markets" is a good example of marketing coursework. Online shopping (especially online grocery shopping) is a booming global phenomenon of the 21st century. Online (grocery) shopping represents the adoption of the internet as a retail channel and the use of the internet for both marketing and commercial purposes by individuals and organizations.

These key characteristics of these markets include (a) The number of active players in that market, (b) Decision on the price for any particular product sold in that market i.e. how is the price decided for any product in that market, (c) Product type i.e. which type of product is sold in that market is it FMCG, pharmaceuticals or automobiles, etc, (d) entry barriers i.e. is there any barrier for the new firms to enter in that market, and (e) existing competition in that market (non-price).

The recession has also led to millions of layoffs and retrenchments as a few of the big companies along with banks became bankrupt. The booming global economy all of a sudden was in the grip of a meltdown and recession. The credit crunch has raised the inevitable question about the future of luxury brands.

The conventional relationship between the buyer and supplier is redefined by the fusion strategy. This is mainly because in this strategy general market data is merged with customer information. Furthermore, this combination is made further personalized prior to the process of feeding them back in sales and marketing.

Initially conceptualized by Wernerfelt (1984) and further developed by Barney (1991) the Resource-Based View (RBV) of the firm encapsulates the importance of building competencies and capabilities through utilizing and leveraging companies’ specific resources in order to incorporate them in the overall business and marketing strategy.

Starbucks can upgrade and modernize its physical evidence from time to time. They also can involve the customer in this process to gain more customer engagement. Thus, the customer also can feel valued and important. Secondly, they can add a few more items to their product line. It means apart from coffee also they can add more items.

Studies have also shown that online customers expect prompt and proper customer support. They also expect to have choices in the form of availing telephone hotlines, online chat support, email support, etc. And the customer support personnel have to be polite, respectful, willing to help and assist.

While steady advertising is relatively popular in Russia, seasonal advertising, as well as seasonal promotion campaigns show to be very effective too. In addition, aggressive step-down an advertisement for new products is more effective than the step-up strategy. The audience is usually more favorable to new or improved products.

The paper "International Markets: Currency Wars and the Trans-Pacific Partnership" is a perfect example of a marketing case study. Industrialised nations pride themselves with the capacity to have, and control large multinational businesses that contribute greatly to the global economy. Moreover, these nations have access to extremely important natural resources that also play a crucial part in global enterprises.

The paper "Operation Risk within an Insurance Market" is an outstanding example of marketing coursework. Operational risks are one of the most subtle risk constructs. An operation risk is most at times damaging when mixed with other risks (Gurney, 2005). Management leaders argue that “if you can’t measure it manage it”. Therefore, operational risks are observed to decline meaningful measurement.

The paper "Market Structure, Efficiency and Profitability of Insurance Companies in Ghana" is a perfect example of a marketing case study. The aim of the study is to ascertain the effect of the regulatory-driven market structure on company pricing attitude by examining the structure behavior performance assumptions for life as well as non-life insurance markets in Ghana.

The paper "International Market Strategy of Jobek and Hatteras" is a perfect example of a marketing assignment. Jobek is a multinational manufacturing company based in Brazil. It manufactures luxurious furniture and hammock which are then exported to international markets. Jobek originated from Germany where it acts as the headquarters then it moved to Brazil, China, Canada, and US distributors.

The paper "Controlling Software Development Costs" is an outstanding example of marketing coursework. The success of any business or company depends on its ability to manage cost. A company is said to have a future in growth if its total costs are less than the profit gained by the company, this, as expected, can be well achieved if the company or the business is able to minimize its costs of production, ordering and holding costs.

The paper "Zumba Fitness Situation Analysis" is a perfect example of a marketing case study. Perkman was at a predicament. While Zumba has a good following and people love it, Zumba Fitness is not making much money with their current model of selling exercise videos. Additionally, their cash flow was erratic. They have to come up with a business model that would generate more revenues for the company.

The paper "Multinational Strategy of TATA Jaguar Land Rover" is a good example of a marketing assignment. In relation to the TATA Jaguar Land Rover case study, there seems to be a perfect example which clearly depicts a link between two theoretical concepts from the modules and they include companies making use both economic and strategic rationale while acquiring companies.

The paper "How British Risks Supply Chain Crisis" is a great example of a marketing case study. Research has proved that a lot of goods outsourced from different countries globally are tainted by forced or child labour. These are products such as footwear, leather goods and textiles. Countries such as Bangladesh have been identified to be a major source of forced and child labour.

The paper "Netflix Fully Strategic Appraisal" is an outstanding example of a marketing case study. Netflix is an internet media movie rental provider company that was founded in the year 2007 by Reed Hastings and Mark Randolph. Its headquarters are in California-Los Gatos. Netflix provides services in all countries in North America except Cuba.

The paper "Current Situation in UAE and Strategic Plan " is a good example of a marketing case study. The current situation in UAE where workers are more drawn to the private sector rather than government employment indicates that the existing Human Resource management is to blame for the shift. As a matter of fact, the workforce within the UAE labor force is experiencing low citizen participation in employment at Emiratis.

The author of the following paper discusses the HP Pavilion series and how its marketing and retail network can be improved to meet our printer series. HP Bayak, HP Vectra is our special machine with a higher configuration that should only be targeted as hi-end Servers for companies and institutions.

City image may be important and may influence the university decision-making process and may even impact the University Image. However, the university itself has little influence on it as the City may have its own brand identity communicated and brand Image established – irrespective of what the university wants or stands for.

Positive market segmentation is necessary to enable the marketing manager of David Jones to effectively identify its target market and eventually position itself in the market. These three marketing concepts are interrelated with one another such that market targeting and market positioning is highly dependent on the company’s market segmentation.

The paper "Business Customs and Practices" is a great example of a Marketing Assignment. The family is the most important situation because the population in Saudi Arabia champions cultural homogeneity. The family forms the primary basis of status and identity for the immediate focus of loyal individuals in relation to a tribal affiliation (Zaman, 2011).

The paper "Integrated Marketing and Communication Perspective" is a great example of a Marketing Case Study. There are different online business models that can help a business to increase its revenue as well as its sales. Given the current growth of technology in the business world, it is becoming important for businesses to embrace technology and especially the internet while engaging in business. 

The paper "Web Marketing Concepts at Frank's All-American Barbeque " is an outstanding example of a marketing assignment. In the current competitive environment, restaurants should provide value to their customers to survive in the business environment. The customer value is compared against the customer values that are assigned for similar services that would give similar benefits.

The paper 'Enron Corporation Risks" is a good example of a marketing case study. Enron Corporation was incorporated in 1930 as a Northern Natural Gas Company. Before filing for bankruptcy the company was the largest in the natural gas and energy production. It had global markets that enabled it to market its products to several clients across the globe.

The booming generation has been born with technology and has never seen life without it. In such times, it is imperative for any organization to align its practices, policies and marketing attempts to the needs, wants and convenience of their customers so as to put a maximum impact on the target audience about their product or company.

Before the company executes its marketing communications efforts, it has to have one message in its campaign in order to build one brand image, according to the brand identity. Then, the overall imagery, from the fonts to colors to elements of imagery that represents the “warm, caring and friendly” positioning should be contained by different MC messages.

With the advancement of today’s touch screen technologies and a more technologically-savvy consumer group in the UK, it is becoming more feasible for innovative product designers to establish various touch screen information points to allow consumers to become more familiar with their surrounding community regions.

The paper "Porsche Cayenne Launch" is an outstanding example of a marketing assignment. The Porsche brand had over the decades since its inception and the launch of its first product brand the Porsche 356 in 1948 served the high-end market in the German market and beyond. In this regard, for over 50 years, the organization developed vehicles such as the Porsche 356 and 550 all sought to serve the high-end market.

The paper "Indian Local Farmers and ITC - Creating a Transformative Agri-Business Model " is a good example of a marketing case study.

The paper "Strategic Marketing Plan of Samsung Company " is a perfect example of a marketing case study. Strategic marketing is part of every company’s plan in order to retain customers and capitalize on maintaining and increasing profits. This paper discusses the promotion and advertising techniques that Samsung Company uses in the promotion of its products.