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The paper "Comparing Chevrolet’s Two Different Types of Marketing Programmes" is an outstanding example of an essay on marketing. The American automobile industry has grown in both quality and quantity, especially with regard to the personal car segment. ‘This is because different consumers have different tastes, which the manufacturers must seek to meet’.
The paper "Entertainment and Arts Marketing" is a worthy example of a marketing assignment. Global marketing is an imperative venture for any organization that seeks to appeal to a wider market in the twenty-first century. Art exhibition business has important features that either affects the business positively or negatively.
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The paper "National Alcohol Campaign" is a wonderful example of an essay on marketing. Alcohol is an organic compound that contains ethanol and it is used as a beverage. Its consumption is however referred to as a health hazard because research has shown that in Australia, it is the key cause of drug-related health problems the first one being cigarette smoking.
The paper “Comparison and Contrast of FaceBook and MySpace - SWOT Analysis and Marketing Mix” is an affecting variant of case study on marketing. This report aims to study the effectiveness of ‘Internet Marketing’ with specific reference to the ‘FaceBook’ and ‘My Space’ networks. These sites have gained immense popularity in recent times and taken on the role of a cultural phenomenon.
The paper “Marketing Mix Plan of Toyota Tarago" is a perfect version of a case study on marketing. There has been a funny story about Toyota Tarago as the year it has been released also saw the coining of the word people mover as the car fits that bill well. The first time it hit the Australian roads has seen that it has been a van with windows.
The paper “Marketing Tools of IMC - Creative Brand-Building Activities" is a persuading example of a case study on marketing. The concept of integrating marketing communication is being increasingly used by many firms. The process is, in essence, strategic integration of a variety of communication tools such as advertising, sales, promotion, personal selling, public relations, etc.
The paper "Individual Situation Analysis and SWOT: Dell Computers" is an amazing example of a case study on marketing. Dell Computers is a late entrant in the computer market. Founded in 1984, Dell is now the largest computer manufacturer and supplier in the world. It supplies both desktop and laptop computers to individual and corporate customers.
The paper “Exploring the Success Factors of eCRM Strategies in Practice by Qimei Chen and Hong-Mei Chen” is a perfect variant of the article on marketing. Most of the companies have an online presence. Whenever a customer clicks on an ad or views a product specification, web site operators make a note of this and record his digital trail.
The paper "Expanding an Australian Cosmetics Company into the French Market" is a brilliant example of a term paper on marketing. The purpose of this report is to consider the possibility of expanding an Australian cosmetics company in the French market, which is one of the most sophisticated in the world.
The paper "Cathay Pacific’s Brand Equity" is a perfect example of a case study on marketing. Cathay Pacific is one of the oldest airlines company in the world. It is one of the few surviving full-service carriers from the Asia Pacific region, where a number of low-cost carriers have quickly captured the market.
The paper "Customer Relationship Management" is an outstanding example of a marketing assignment. There can be good CRM software and not as good CRM software. The actual thing is that the success of the CRM depends on how it is implemented by its practitioners. They cannot simply set up the software and leave it alone, hoping to attain gains through it.
The paper "Customer Relationship Management Implementation" is a wonderful example of an assignment on marketing. The customer is king. This statement is no myth. By virtue of variety in their choices and more importantly their increased access to knowledge and information, customers are becoming more demanding with passing time.
The paper “Symex Holding Ltd - Mission, Situation Analysis, Markets, SWOT analysis, Marketing Objectives, and Strategies" is a forceful example of a case study on marketing. John Kitchen established Symex Holdings (initially as John Kitchen and Sons) in 1856 as a small business; it dealt with candle making business. The company is located in Port Melbourne, Victoria.
Now, with hopes of penetrating the already-saturated tea industry of this country, the premier Australian tea company is faced with challenges to ride the competition and establish a niche of its own against some giant names who started early in this country such as Uni-President Co. Ltd., T.A.C. Beverage Co. Ltd., and Oishi Group Co.
15 pages (4220 words)
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The paper “Marketing Non-Green Products in a Green-Conscious World” is an exciting variant of research proposal on marketing. The general subject area of “green marketing” encompasses a vast array of topics and study disciplines which have been researched extensively. Given the breadth of the subject, the challenge in designing a new research project is in finding a focus.
The paper "Strategies Needed for CitySnacks Restaurants" is a wonderful example of a case study on marketing. CitySnacks is a well-established business organization in the fast-food market in the United Kingdom. The fast-food market poses some opportunities which need to be exploited by the company in order to remain competitive.
These values are communicated through the brand massages and an equity for the brand is developed which creates and affinity and long-term relationship between the brand and the consumer which provides the companies with an advantage over the others.
17 pages (4975 words)
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The paper “Effective Brand Development and Management" is a potent example of a literature review on marketing. Branding which started out a simple component in the marketing strategy with its focus in the advertising activities has now developed into a process that integrates overall organizational effort into delivering differentiated customer value.
The paper "Advertisement Management Project - Media Plus" is an outstanding example of marketing coursework. Media Plus, W.L.L will undertake a campaign project for the development and marketing of a Gulf Business Directory. The project will accomplish the following five specific objectives: To provide a one-stop document for investors, businesses and clients to access information about potential business partners.
This is one major challenge that new companies, particularly foreign investors, are poised to grapple with. A methodical evaluation of the business environment is therefore supposed to be carried out before any major investments are implemented. It has been noted in this report that China offers more investment opportunities.
The paper “A Difference in the Development of a Customer Management Strategy and Its Implementation" is an affecting example of term paper on marketing. There are various definitions of CRM and the term means different things to individual persons. Some take CRM to be a technological device while others feel that it is a prerequisite for business.
The paper "What CRM Is and What It Can Do for an Organisation" is a great example of an essay on marketing. “CRM is the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. It is grounded on high-quality customer data and enabled by IT.”
The paper "Blackmores Limited's Expansion of Market in Kuwait" is a perfect example of a case study on marketing. Blackmores Limited is a company that is involved in the development and marketing of health products. The range of these products is inclusive of vitamins, herbal and mineral nutritional supplements (Official Blackmores Website, 2009).
9 pages (2435 words)
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The paper “Motivation for Women for Attending Sports Events" is a convincing variant of a research proposal on marketing. Over the last five years, attendance at sports events in Australia has grown at a rate of 13%, with around 7 million Australians attending a sporting event in the year 2004. This number includes 4 million males and 3 million females.
The paper “Strategic Thinking Development - The Appropriate Application of Scenario and Strategy Planning" is a thoughtful version of term paper on marketing. Within the rapid altering and ever more spirited business background of the late 1990s, the exact marketing approach for the present day’s circumstances will more or less surely not be accurate for those of tomorrow.
The paper “Nestlé’s Situation and SWOT Analysis, Critical Issues, Marketing Objectives, and Strategies” is a thrilling version of a case study on marketing. Swiss food and beverage conglomerate Nestlé is launching a new coffee blend for its branded instant coffee soluble line, the Nescafe Greenblend. This new blend aims to capture the rising consumers of green tea.
The paper "Marketing Plan for the Volkswagen Organization" is a great example of a case study on marketing. Volkswagen Group is one of the leading automobile manufacturers in Europe. In 2007 it delivered 1.189 million cars to customers obtaining a market share of 9.8 percent for passenger cars around the world, with sales worth 108.9 billion Euros and profit amounting to 4.12 billion Euros.
The paper “Why Is Lebanon a Risky Country to Expand for the Australian Jelly Beans?” is an impressive version case study on marketing. This paper aims to develop an international marketing strategy for the jelly beans brand of an Australian manufacturer that is planning to expand in a new market, Lebanon.
The paper "Extending Starbucks’ Global Reach through Adaptive Standardization" is a good example of a case study on marketing. In a period that is acknowledged to be extremely unfavorable to the food & beverage industry, Starbucks’ cost-cutting measures during 2008 have allowed the company to remain relatively healthy and capable of continuing its objective of global expansion.
The paper "Back to Basics: Marketing Strategies for Pepsi-Cola" is a brilliant example of a case study on marketing. Pepsi-Cola was first formulated by Caleb Bradham, a pharmacist from New Bern, North Carolina in 1898, and the company in its present form, PepsiCo Inc., was formed in 1965 by the merger of Pepsi-Cola with the Frito-Lay Company.
The paper "Marketing Plan for Rejuvenation of the Coco Krispies Brand of Kellogg’s Co." is a perfect example of a case study on marketing. With 2008 sales of more than $ 12 billion, Kellogg’s is the world’s largest producer of cereal products and one of the largest in the convenience products industry.
The paper 'Situation Analysis - Jelly Belly, Otis Sofware" is a good example of a marketing case study. Jelly Belly is considering the re-investment options into Otis and had several proposals. This report is an insight into the strategic analysis carried out to arrive at decisions regarding various investment and strategy options available to Jelly Belly.
The paper “Advertising Campaign for Marketing Degree” is a thrilling example of a case study on marketing. Adopt Agency is uniquely located to provide the best technology accompanied by appropriate opportunities to present their services and products to a global audience of varying fields and divergent requirements. Our agency is able to produce many types of media that suites varied requirements.
The paper "Why to Invest in Land in Dubai" is a good example of a marketing case study. A good investment is taken into consideration as a result of good returns. Investment always seeks the best available options but the question is How to select the best available option so the answer is any option which fulfills the below mentioned, is a good investment option
8 pages (2275 words)
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The paper “People’s Perception of Marketing Practices and the Ethical Side of Marketing in the UK” is a spectacular version of the research paper on marketing. There have been several efforts in the U.K. to change the unethical behavior of organizations when it comes to doing business especially in marketing their products and services.
The paper "Sustainable Market for Juice Plus Shop" is a perfect example of a marketing case study. Beverages the world over are taken by people from all walks of life at various functions whether formal or informal. Fruit juice specifically is recommended with every meal due to its nutritious value to the human body.
Efficiency Motors (Firm E) currently offers three products that targets the 2F and 4F market (Effiz), 3U and 5U market (Euro), and the 1T and 3T market (Estruck). Firm E wants to gain a stronger market share in 1T and 5U markets and it aims to attract the 3T and 3U customers at the same time.
The paper “Burton's Musical Jacket Looks Good, Sounds Better" is a dramatic example of a case study on marketing. Burton is a large company that deals in a multiplicity of products including audio devices, multifunctional cameras, cars, and global positioning system devices, toys, robots, gaming devices, hardware devices such as laptops and netbooks, home and kitchen devices, etc.
The paper 'Customers, Markets and Products & Their Importance" is a perfect example of marketing coursework. Customers are individuals who buy products/avail services of companies for a price. Example, a person buying a car/getting hair-cut in the salon. Customers are important as they are the main drivers of the market and economy.
6 pages (1872 words)
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The paper "Cause of Various Mobile Phones Consuming for Students" is a good example of a literature review on marketing. Brand Preference and Advertisement - The primary source of the knowledge a consumer gets about mobile phones is from their own experience, word of mouth and advertisements. Advertisements help brands make consumers more brand loyal by making them less price sensitive.
Then down to the ad’s copy, “Everything we know from heel to toe.” On the left and the bottom side portion of the ad, the statement was supported by copy and elements that further reinforce this claim (e.g., where the parts of the shoe was derived (on left), icons of these parts (bottom down), and even the sport science groups who recommend the brand).
The paper "Entrepreneurial Marketing at Shields Environmental Plc" is a brilliant example of coursework on marketing. Starting and running an entrepreneurship requires acute business management skills. Form being able to notice an opportunity and assembling all the requirements needed to start a business.
10 pages (2940 words)
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The paper "Antecedent Factors in the Mobile Phone Industry" is an excellent example of a research proposal on marketing. The mobile phone market has become increasingly competitive over the 25 years of its existence with about 1 billion units being sold a year (Woyke, 2008). The demand for mobile phones is not simply as a communication device but more as an entertainment and fashion product.
The paper "Trends in Consumer Behaviour - Compaq Presario " is a perfect example of a marketing assignment. In any market, there is the belief that the customers require a certain product because of some factors that tend to fulfil a certain aim. Thus, in the case of Compaq Presario evident consumer behaviour trends are the demographics, value and social.
16 pages (4613 words)
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The paper "Retailing and Marketing of the Sales of Goods or Commodities in Small Quantities" is an excellent example of a research paper on marketing. This paper aims to outline and justify how the research on foreign market strategies and operations will be carried out. The paper highlights the research methods that will be used and how the research will be carried out.
Enzyme ltd is defensive and this is evident from the discontinuation of textile enzyme production due to high competition and specialising by producing only a number of enzymes compared to other large companies that produce over 500 enzymes.
20 pages (5531 words)
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The paper “Coors Breweries – Value Added Marketing and Its Related Strategies" is a fascinating example of a literature review on marketing. Baye and Nelson (2001) give an overview of the history of the brewery by arguing that William Bass laid down the foundations of the Bass brewery in the UK in the year 1777.
The paper "Software Marketing Strategy for IT Outsourcing Firms in Vietnam" is an outstanding example of an assignment on marketing. The author argues in a well-organized manner that according to the Gartner Group, the Vietnam Economic and trade environment is suitable for the establishment of the software testing market.
The paper "Market Situations of Music Industry: Case of EMI" is a perfect example of a case study on marketing. The case gives an introduction about the market situations of the music industry which are drastically changed over a period of time. Due to the innovation in the technologies, the industry has seen significant changes in the mode of providing and distributing music.
Rapid growth and expansion have been seen in the operations and property of the business in the past years. A wide and popular range of fast foods is being offered at CitySnacks. The meals range from breakfast to mid-evening meals. CitySnacks supports all kinds of customers including businessmen, service workers, shoppers, tourists, children’s parties, and families.