StudentShare
Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. If you find papers matching your topic, you may use them only as an example of work. This is 100% legal. You may not submit downloaded papers as your own, that is cheating. Also you should remember, that this work was alredy submitted once by a student who originally wrote it.
Contact Us
Sign In / Sign Up for FREE
Sign Up for FREE Sign In
Search
✕
Go to advanced search...
✕
Home
Free Samples
Premium Essays
Editing Services
Editing Proofreading Rewriting
Extra Tools
Essay Topic Generator Thesis Generator Citation Generator GPA Calculator Study Guides Donate Paper
Essay Writing Help
About Us
About Us Testimonials FAQ

Marketing Essays

Result for Subject Marketing:
19914 essays
Identifying and Evaluating Market Opportunities Marketing Case Study
6 pages (3556 words) , Download 0 , Case Study
Free
The paper "Identifying and Evaluating Market Opportunities" is a wonderful example of a Marketing Case Study. Of late, cycling has become more popular not only in Australia but also globally. For instance, there has been a 28 percent increase in the number of people cycling to work worldwide since 2006 (Vicroads Bicycle Programs Section, 2009).   
Preview sample
Marketing Plan for the Company G Marketing Report
8 pages (2042 words) , Download 1 , Report
Free
The main goal of the company is to benefit society through continual innovation, operational excellence, enhanced quality, development and enhancement of human resources. The company strives for excellence in each of the product, it offers to its customers.
Preview sample
sponsored ads
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
-5%
Apply my DISCOUNT
Cereal Aisle Analysis Marketing Case Study
6 pages (1736 words) , Download 1 , Case Study
Free
The stores use several means to motivate purchases. They adopt some of these behaviors and tactics on their own while others are adapted with the assistance of the manufacturers where in-store promotion is one of such joint tactics. In this kind of tactic the product from a specific manufacturer is promoted in a specific store. 
Preview sample
Corporate Fiascos and Their Implications Marketing Essay
11 pages (3166 words) , Download 0 , Essay
Free
The paper "Corporate Fiascos and Their Implications" Is a great example of a Marketing Essay. A business can only show well is doing or how bad is doing by use of its financial record but lately business has resulted in financial misrepresentation so as to hide their real financial status which if fully exposed will affect them in many ways but the most important one is the share price. 
Preview sample
Marketing in Contemporary Contexts Marketing Case Study
9 pages (3112 words) , Download 0 , Case Study
Free
The paper "Marketing in Contemporary Contexts"  Is a great example of a Marketing Case Study. Marketing in a contemporary context: Case study There is a need for an effort in the examination of ethical implications of differentiated marketing and market segmentation by marketers targeting consumers of diverse groups.
Preview sample
Atlanta Falcons or Branding and Marketing Challenges Marketing Assignment
8 pages (2246 words) , Download 0 , Assignment
Free
The paper "Atlanta Falcons or Branding and Marketing Challenges" Is a great example of a Marketing Assignment. Some of the major reasons why the company was below other NFL club brands are because some other clubs like the Dallas cowboys had commenced on a tremendous job in branding themselves as America’s team. 
Preview sample
Generic Strategies and PerformanceEvidence from Manufacturing Firms Marketing Case Study
6 pages (1741 words) , Download 0 , Case Study
Free
The paper "Generic Strategies and Performance–Evidence from Manufacturing Firms" Is a great example of a Marketing Case Study. Since its foundation in 1931, Porsche, founded by Dr. Ferdinand Porsche has shown consistent growth and perseverance towards prosperity. The Company is known for an outstanding strategy that has seen it transform. 
Preview sample
Viral Marketing Marketing Dissertation
43 pages (10750 words) , Download 1 , Dissertation
This paper discusses how this kind of marketing is theorized and viewed. It considers various components of this marketing practice that organizations use, citing thriving e-commerce companies, like Amazon, while the opportunities and threats are also examined. It concludes that virtually all organizations, even in tradition-oriented marketing companies in the Czech Republic, can employ viral marketing as a productive organizational tool.   
Preview sample
How Marketing Intermediaries Create Value in Distribution and Logistics Marketing Assignment
8 pages (2239 words) , Download 1 , Assignment
Free
The author states that the transactions that are done through marketing intermediaries are also known as an indirect transaction but they carry great value for both producers and sellers. As a result, the trend of using marketing intermediaries is increasing and we see a great number of companies using marketing intermediaries.
Preview sample
Marketing Channels: Market Segmentation for a B2B Market Marketing Coursework
7 pages (1750 words) , Download 1 , Coursework
Free
Other market segments that the company has to fulfill its customers’ needs and preferences are the airport aviation services, engineering services, catering services, Information Technology to serve business technology needs, and other retail services. The company has loyalty programs, especially for frequent fliers.
Preview sample
Creative Portfolio: IKEA Magazine Advertisement, TV Commercial, and Website Banner Marketing Case Study
6 pages (1848 words) , Download 1 , Case Study
Free
The advertising campaigns intend to recognize the right markets. The company must know which marketplaces or market divisions are being targeted. This is a basic market division practice. With the offered consumer commodities, the option might be “age, sex, social-economic grouping, occupation, race, religion, or region”.
Preview sample
Chinese Factories Struggle to Fill Production Lines Marketing Case Study
13 pages (3250 words) , Download 0 , Case Study
Free
The paper "Chinese Factories Struggle to Fill Production Lines " is a good example of a marketing case study. As manufacturing plants expand in the international markets, they tend to face more challenges. For instance, the Chinese manufacturing industry continues to struggle to retain their support as well as professional staff (Ahmad, Iqbal, and Sheeraz 2012, p. 272).
Preview sample
Marketing Strategy of Amazon Marketing Case Study
20 pages (6138 words) , Download 1 , Case Study
Free
The paper "Marketing Strategy of Amazon" is a great example of a marketing case study.  Marketing is one of the integral functional activities of every company.  It determines the ability of business products to be available within the required market and also to meet the demands of the customers.
Preview sample
Northampton Balloons Ltds Current Market Orientation Marketing Case Study
11 pages (3071 words) , Download 0 , Case Study
Free
The paper "Northampton Balloons Ltd’s Current Market Orientation" is an outstanding example of a marketing case study. The transformation witnessed in the automotive industry is a reflection of the market orientation efforts with manufacturers becoming increasingly aware of the needs of the customers and developing products that address those needs.
Preview sample
Alpha Computers Enter the South Korean Market Marketing
13 pages (3573 words) , Download 0
Free
The paper "Alpha Computers Enter the South Korean Market" is an outstanding example of a marketing business plan. This particular business plan has been drafted in aid of Alpha technologies to dwell on the feasibility of introducing computer hardware, software and accessories into the market of South Korea via online channels.
Preview sample
Amazon Marketing Strategies Marketing Case Study
10 pages (2833 words) , Download 0 , Case Study
Free
The paper "Amazon Marketing Strategies" is a good example of a marketing case study. According to Carolyn & Nigel, (2010), Business Amazon is an online sales and marketing company that initially sold books to its customers. However, it has started selling other products including music, DVDs, videos, and household items among others.
Preview sample
Googles Marketing Strategies Marketing Case Study
10 pages (2674 words) , Download 0 , Case Study
Free
The paper "Google’s Marketing Strategies" is an outstanding example of a marketing case study. The recent increase in globalisation has improved the existence of search engine companies which were first introduced in the mid-1990s. Andy (2005) describes that most of these companies are currently gobbling each other in order to compete with other big companies.
Preview sample
The Impact of Internet Marketing In Retailing Marketing Coursework
8 pages (2000 words) , Download 1 , Coursework
Free
The concept is simple; when we need an article, we should send an Email to the nearest retailer or supermarket or grocery shop for needs. The information would be sent to the grocery shop through Internet and the grocery would be delivered at our doorsteps. The concept of E- com goes even beyond this; various firms would float their needs, projects, and tenders through the Internet web. 
Preview sample
Telmarkets Plan Marketing Coursework
8 pages (2000 words) , Download 1 , Coursework
Free
It cannot be denied that globalization has provided enough opportunities for companies to reach foreign markets. Ruud Lubbers in his article “Globalisation and Sustainable Development” describes globalization as “the phenomenon that the degree of global human interaction increases to such an extent that both its primary effects and the reactions it provokes, give rise to numerous new developments”.
Preview sample
Strategic Perspectives of Book Publishing Houses in Germany Marketing Research Proposal
11 pages (2750 words) , Download 1 , Research Proposal
Free
The German Publishing Industry, from a wider perspective, involves several sub-divisions such as news publishing and the book publishing sectors. Elaborating on the milieu that concentrated on the Book Publishing sector, it was witnessed to contribute a total of 9.6 billion euro to the economy in the fiscal year 2007. Therefore, the growing impact of the industry, i.e. the book publishing industry in the German economy is invariable.
Preview sample
The Trade Relation between the UK and India Marketing Term Paper
14 pages (4049 words) , Download 1 , Term Paper
Free
The author of the paper states that since foreign ownership is not allowed, ABC Ltd should enter into joint venture with a local partner which would also take care of overcoming the government licenses and other hurdles in setting up shop in India. The risks in the exchange are minimum as GBP is traded in India.
Preview sample
Strategic Marketing Simulation Marketing Assignment
10 pages (3045 words) , Download 1 , Assignment
Free
The author states that in order to check the customer retention level, the overall customer satisfaction percentage was reduced to 30% from 70% and the rate of complaints was increased to 20% from 10%. It caused an adverse effect of the customer retention rate and it fell to 56.4% from 75.1%.
Preview sample
Unilever: Marketing Plan for Magnum Ice Cream in India Marketing Case Study
7 pages (2580 words) , Download 4 , Case Study
Free
Wall’s social media department allows participation between a brand and consumers. It is not a push of information but also involves conversation since consumers are listened to and responded accordingly. Hindustan Unilever has created a new layer of influencers; mainstream media, bloggers, digital influencers, and consumers. 
Preview sample
General Environment for the Global Iron Ore Industry in China Marketing Case Study
10 pages (2513 words) , Download 0 , Case Study
Free
The paper 'General Environment for the Global Iron Ore Industry in China" is a perfect example of a marketing case study. Fortescue Metals Group, an Australian mining company established in 2003, is the third-largest supplier of iron ore which focuses on mining, processing, railing and shipping iron ore for Chinese steel mills.
Preview sample
E-business Models of Kogan and Harvey Norman Kogan Marketing Case Study
13 pages (3544 words) , Download 0 , Case Study
Free
The paper "E-business Models of Kogan and Harvey Norman Kogan " is a perfect example of a marketing case study. This paper compares and describes e-business models of two companies; Harvey Norman and Kogan. It also focuses on how the two companies employ technologies in their online sales.
Preview sample
Kodak Strategy Priority Marketing Case Study
13 pages (3780 words) , Download 0 , Case Study
Free
The paper "Kodak Strategy Priority" is a perfect example of a marketing case study. Kodak has been performing in the camera and printing sector for over a long period of time and has been ensuring continuous growth by developing new products. The sales have been slightly affected in recent years due to intensifying competition but the company has been able to deal with it effectively.
Preview sample
Market Attractiveness of Ukraine - Kids Market Consulting Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
Free
The paper "Market Attractiveness of Ukraine - Kids Market Consulting" is a perfect example of a marketing study. Kids Market Consulting (KMC) was founded by Natalia Berezovskaya in 2004 in Kyiv, Ukraine. The firm established its niche market which had not been exploited and it realized an increase in its profit base due to a stable customer base.
Preview sample
The Advertisements and Consumer Culture of the Era and Marketing Marketing Case Study
7 pages (1901 words) , Download 1 , Case Study
Free
The author states that there was a particular decade that changed America forever in terms of technological advances, social customs, and consumer markets. This decade was the 1920s. The decade came right after the end of World War I, which is probably why people wanted a change and were open to new ideas.
Preview sample
Business Activities of KFC Fast Food Restaurants Marketing Term Paper
10 pages (2814 words) , Download 2 , Term Paper
Free
The organization is widely spread all over the world in the form of nearly ten thousand and eight hundred openings, where the fast-food items of KFC are provided. It is entirely compulsory to follow ethical codes in order to ensure that their provided products and services are produced keeping in view all the ethical principals.
Preview sample
What Should You Know of IPhone's Business Side Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The report further recommended that Apple should deregulate its stance on the choice of cellular service provider. The customers must be given the autonomy to choose their own cellular service provider while the product is designed in such a manner that it would be able to appeal to the targeted customers.
Preview sample
Leveraging Technology to Execute Winning Strategies Marketing Assignment
7 pages (2082 words) , Download 2 , Assignment
Free
The author states that marketing is the concept that, boosts up sales. It is basically a presale activity. Marketing is something which needs innovation and creativity as the act of marketing depends on the need and preferences of the consumers. Marketing is the blood of the company without the proper act of marketing it is very hard to sell a product.
Preview sample
Hospitality Operation and Solutions to Problems within the Business: Nandos Restaurant Marketing Case Study
7 pages (2229 words) , Download 1 , Case Study
Free
The company opened its first restaurant in 1987, Johannesburg, South Africa and the inspiration behind its menu is derived from the Portuguese influence from Mozambique. Nandos serves its specialty mainly in chicken dishes accompanied by hot Peri-Peri marinades, which are popularly known as Galinha à Africana. 
Preview sample
KAYAKs Multi-Sided Market Marketing Case Study
6 pages (1597 words) , Download 0 , Case Study
Free
The paper "KAYAK’s Multi-Sided Market" is an outstanding example of a marketing case study. This paper seeks to delineate as well as critically evaluate KAYAK’s Multi-sided market. Besides, the paper will also highlight the different types of intellectual property that are significant to KAYAK. Established in 2004, KAYAK is an international firm, which is primarily focused on improving the online travel services.
Preview sample
International Franchising in Emerging Markets: Mcdonalds in India Marketing
12 pages (3000 words) , Download 0
Free
The paper "International Franchising in Emerging Markets: Mcdonalds in India" is an outstanding example of a business plan on marketing. Headquartered in Oak, Brook in the U.S., McDonald’s Corporation is a multinational fast-food chain. Initially, the customers used to queue for the limited services when the operations were on a barbecue.
Preview sample
Marketing Activities, Staffing Support Plan Marketing Coursework
8 pages (2017 words) , Download 0 , Coursework
Free
The paper "Marketing Activities, Staffing Support Plan" is a good example of a marketing assignment. Quite a number of marketing activities have been proposed to enable and facilitate the positive prowess of a company. Among the proposals is the increased marketing in the company to enhance and put at par the seasonal demands and other occasional needs incurred during the business days of the company.
Preview sample
The Fact about UK Chocolate Market Marketing Case Study
9 pages (2576 words) , Download 1 , Case Study
Free
Chewing gum chocolate has been one of the more dynamic sectors within the confectionery market, especially in the UK. It was accounted that the UK consumed 30% or more of the total chocolate consumption in Europe, which comes around 660 900 tonnes per year. Chocolate confectionery accounted for 70% of the total sales value in the UK market.
Preview sample
Marketing on a Global Scale Marketing Research Paper
9 pages (2689 words) , Download 1 , Research Paper
Free
The case of pharmaceutical products shows that marketing should be ethical as an unethical decision can threaten the life of a consumer. Seen as a method of assuring growth and survival, innovation is becoming institutionalized. Newness is not merely a matter of haphazard discoveries and research, for a planned innovative cycle is put into effect.
Preview sample
Trends in Retail Marketing Marketing Case Study
6 pages (2225 words) , Download 1 , Case Study
Free
It has been rightly observed by the concerned quarters of the business fraternity that the word ‘change’ is the only constant thing in the present world. Thanks to the massive improvements in the field of information technology and the communication process, the terms and the tricks of the trade have experienced major shifts altogether.
Preview sample
Marketing and Communication Plan: RJA Pharmaceuticals Marketing Case Study
9 pages (2462 words) , Download 1 , Case Study
Free
The measurement and evaluation part is related to determining how many people have visited the websites and the degree of effectiveness of various communication mixes is measured here. The media has its coverage of over 80% of the total population. The measurement is done by taking feedback of the customers. The benchmark assigned for measuring was the volume of sales of the company.
Preview sample
Social Networking & Web Marketing Marketing Literature review
6 pages (1500 words) , Download 1 , Literature review
Free
The internet has enhanced consumer’s responsiveness to the product they are taking into consideration. The consumer, in most cases, desires not to pact with the customary hassle linked with buying a car and the internet has been a magnificent vehicle to build up the communication with consumers and as well as proffers an extra professional way of communication.
Preview sample
MA Strategic Marketing Communication Marketing Research Paper
72 pages (8440 words) , Download 1 , Research Paper
Esprit UK must be aware of the environmental issues to sustain globally. Environmental protection has become a guiding principle for a green company even at the expense of profit. The future for sustainability for the global clothing giant depends on the degree to which the firms are greened and being environmentally friendly. Companies see greening as a potential source of opportunity.
Preview sample
Marketing Communications Marketing Assignment
10 pages (2668 words) , Download 1 , Assignment
Free
The author states that Singapore Epson Industrial Ltd. is a local manufacturer, and makes new products by doing the required Research & Development in that field. They have a global selling perspective when it comes to the scanner business that they are into. Their latest product is Perfection V33, which is a scanner and has been launched globally.
Preview sample
Marketing Research and Its Ethical Principles Marketing Research Paper
6 pages (1781 words) , Download 1 , Research Paper
Free
There are many ethical issues pertaining to the rights of the respondents that arise while conducting marketing research. In relevance to the above mentioned ethical issues, there are certain rights of the respondents when it comes to marketing research. Due to so many ethical issues pertaining to marketing research, including the rights of the respondents, there are various rules and regulations about conducting marketing research.
Preview sample
Marketing: Past, Present and Future Marketing Coursework
6 pages (1696 words) , Download 1 , Coursework
Free
The processes and techniques of marketing might have changed over the years, but the basic principle has remained the same even today. The basic concept of marketing is to match an organization’s capabilities with the wants and desires of the customers. The process of matching occurs in the marketing environment.
Preview sample
Advertising and Marketing Management of Mas Holdings Marketing Case Study
9 pages (2250 words) , Download 3 , Case Study
Free
MAS Company puts importance on complying with its corporate social responsibility to the local as well as the international community. MAS Company overshoots its goal of increasing revenues through compliance with all aspects, especially its social responsibility to contribute to the betterment of society, despite its initial negative image.
Preview sample
BIT Australasia - Customer Relationship Marketing Marketing Case Study
11 pages (3036 words) , Download 0 , Case Study
Free
The paper "BIT Australasia - Customer Relationship Marketing" is an outstanding example of a marketing case study. BIT Australasia (BITA) is the Australian subsidiary of a BIT GmbH, a German engineering firm. BITA has three divisions: BIT Imports (BITI), which imports machinery and supplies from the parent company, BIT Engineering (BITE), which designs and manufactures a range of specialized lathes, routers and milling machines.
Preview sample
Decision Support Systems Marketing Coursework
10 pages (2646 words) , Download 0 , Coursework
Free
The paper "Decision Support Systems" is an outstanding example of marketing coursework. Franchise organization is a food industry. The company is currently using a DSS and would like to introduce a CRM system that will help them to make a decision quicker; decision support system is developed for the franchise organization that will help the owner and the employees in making a decision.
Preview sample
Market Analysis of Apple Marketing Case Study
9 pages (2646 words) , Download 0 , Case Study
Free
The paper "Market Analysis of Apple" is a perfect example of a marketing case study. The market for Apple products is global. Its product uniqueness makes it emerge as one of the most competitive firms in the world. It is a normal occurrence for companies like Apple to find it important to go beyond the financial metrics in order to understand the company’s position as well as strengths within a particular environment and industry.
Preview sample
McDonalds Omani New Product Offering Marketing Case Study
14 pages (3766 words) , Download 0 , Case Study
Free
The paper "McDonald's Omani New Product Offering" is a good example of a marketing case study. McDonald is the world’s largest chain of fast food-based restaurants that serves more than 69 million people within each operational day at more than 34,000 chains located in 119 countries. Within the GCC region, the fast-food giant boasts of more than 375 restaurants that are owned and operated by the local entrepreneurs.
Preview sample
Impact of Online Shopping on Traditional Retail Markets Marketing Coursework
11 pages (3158 words) , Download 0 , Coursework
Free
The paper "Impact of Online Shopping on Traditional Retail Markets" is a good example of marketing coursework. Online shopping (especially online grocery shopping) is a booming global phenomenon of the 21st century. Online (grocery) shopping represents the adoption of the internet as a retail channel and the use of the internet for both marketing and commercial purposes by individuals and organizations.
Preview sample
    5001 - 5050 results of 19914 items
    We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
    ✕
    Contact Us