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Analyzing the Apple iPhone Market Marketing Case Study
8 pages (2227 words) , Download 0 , Case Study
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The paper “Analyzing the Apple iPhone Market " is a meaningful case study on marketing. Formerly known as apple computer s inc., Apple inc. is a company based in the United States that mainly deals with consumer electronics goods as well as computer software. Some of the company’s most widely known hardware products include the Macintosh computer, the iPod, and the iPhone.
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Resource-based View Strategy versus Institution-based View Strategy in Marketing Marketing Essay
6 pages (1787 words) , Download 1 , Essay
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The paper 'Resource-based View Strategy versus Institution-based View Strategy in Marketing' is a great example of a Marketing Essay. Globalization and rapid technology change impacts on modern methods of management and marketing. New technology offers better marketing platforms and distribution channels and improves production processes and enhances product and service quality. 
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Delta Airline Analysis and Agency Theory Marketing Case Study
11 pages (3181 words) , Download 2 , Case Study
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The paper "Delta Airline Analysis and Agency Theory" is a perfect example of a case study on marketing. Delta Airlines is an airline company as the name suggests and is based in the United States. The company started in 1924 and started airline services in 1929. Delta Airlines is one of the largest fleets of airlines and operates over 64 countries across 6 continents.
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The Role of Metrics in Marketing in the Contemporary World Marketing Literature review
6 pages (1840 words) , Download 0 , Literature review
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The paper "The Role of Metrics in Marketing in the Contemporary World" is a good example of a literature review on marketing. The role of metrics has become crucial in facilitating efficient, effective and targeted marketing in the contemporary world. As a result, it has become increasingly important for managers, marketers, and students to learn how to apply metrics in judging marketing results.
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Nikes Communication Strategy Marketing Case Study
9 pages (2803 words) , Download 0 , Case Study
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The paper "Nike’s Communication Strategy" is a perfect example of a case study on marketing. Nike, a US-based Fortune 500 company, is sportswear, types of equipment and accessories manufacturer and is considered as one of the famous brands that are being recognized world-over. The branding of Nike has been done so perfectly that its swoosh is being recognized by people in an instant.
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Prerequisites of Amazon's Marketing Success - Marketing Mix, and Porter's Five Force Analysis Marketing Case Study
10 pages (2707 words) , Download 0 , Case Study
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The paper “Prerequisites of Amazon’s Marketing Success - Marketing Mix, and Porter’s Five Force Analysis” is an affecting variant of case study on marketing. The Amazon.com website was launched on July 16th, 1995. From the early beginning in 1994 Jeffery Bezos, the founder of amazon.com was inspired by the idea of revolutionizing the book business by creating an online store for books.
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Characteristics of Service Marketing - Intangibility, Perishability, Inseparability, Variability Marketing Essay
10 pages (2998 words) , Download 0 , Essay
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The paper “Characteristics of Service Marketing - Intangibility, Perishability, Inseparability, Variability" is a spectacular version of term paper on marketing. The revolution in technology and the growth the marketing world has witnessed in every frontier has made the concept of service marketing gain more relevance.
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A Multivitamin and Minerals Company Value Min Marketing Case Study
10 pages (2863 words) , Download 0 , Case Study
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This report seeks to elaborate into these concepts and illustrate how these processes can be incorporated into Value Min Company to enable its market its new multivitamin range. A business cannot satisfy the wants and needs of all the buyers and doing so can lead to massive drain in the organization’s resources.
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Amazon - SWOT Analysis, Porter's 5 Forces, and Company's Financial Information Marketing Case Study
11 pages (2809 words) , Download 0 , Case Study
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The paper “Amazon - SWOT Analysis, Porter's 5 Forces, and Company’s Financial Information” is an outstanding variant of case study on marketing. Since its inception, Amazon has seen rapid growths and declines yet it rebounded and improved after the post-tech bubble of the early 2000s. Challenges to the firm's profitability are competition and threats from the internal and external environment.
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Why 4Ps Marketing Mix Is Not Appropriate for Service Marketing Marketing Literature review
9 pages (2766 words) , Download 0 , Literature review
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The paper “Why 4Ps Marketing Mix Is Not Appropriate for Service Marketing" is a persuading variant of a literature review on marketing. Service marketing is a type of marketing that involves the selling of services meaning that it mostly deals with intangibilities. Services are marketed in order to get people to do business with a certain firm which is often in a specified location.
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Product Development, Promotion, and Distribution Strategy for iPad Marketing Case Study
9 pages (2629 words) , Download 0 , Case Study
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The paper "Product Development, Promotion, and Distribution Strategy for iPad" is a perfect example of a case study on marketing. The report highlights various marketing aspects that are carried out by Apple in its efforts to design, promote and distribute its new product of iPad to various customers worldwide.
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Marketing Theories: Case of Cadbury Inc Marketing Term Paper
16 pages (4187 words) , Download 0 , Term Paper
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The paper "Marketing Theories: Case of Cadbury Inc." is a brilliant example of a term paper on marketing. Strengths - Unique customer base: Cadbury has an extensive market and enjoys a unique kind of market that is rarely affected by seasonal and economic factors. Chocolate continues to be demanded as a gift for children and lovers.
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Evaluating the Perceptions of Consumers on Consumer Generated Media Marketing Essay
13 pages (3556 words) , Download 0 , Essay
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The paper "Evaluating the Perceptions of Consumers on Consumer Generated Media" is a worthy example of a management essay. Customer-generated media is a term that is used in describing the general activity on the web whereby customers contribute their own content. It describes a variety of new sources of information which is found online and created, initiated, circulated and used by consumers.
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Dell Marketing Marketing Case Study
16 pages (4272 words) , Download 0 , Case Study
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The paper "Dell Marketing" is an outstanding example of a marketing case study. Dell Inc is a multinational information technology corporation based in Texas, United States of America. It develops and sells computers and related products and services. It is one of the largest technological corporations in the world and bearing the name of its founder Michael Dell, it employs more than 96,000 people across the world.
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Recessionary Position: Branding Attitudes Of UK Automobile Consumers Marketing Literature review
6 pages (2115 words) , Download 0 , Literature review
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The paper "Recessionary Position: Branding Attitudes Of UK Automobile Consumers" is a good example of a literature review on marketing. Branding is one of the key factors that can be used to capture the attention of consumers during times of recession. Relationships with customers must be rebuilt if companies are to move forward and take advantage of the opportunities for rebuilding the economy.
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Issues Related with Branding Marketing Coursework
12 pages (3771 words) , Download 0 , Coursework
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The paper "Issues Related with Branding" is a brilliant example of marketing coursework. A brand is the distinctiveness and uniqueness of a product, trade or service with which an organization that produces the said brand product or service identifies with (Low & Blois, 2002). A brand can present in many shapes and appearance namely a symbol, a name, an emblem, and in the color blending.
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Do Country-of-Origin Labels Incur an Effect on Young Consumer Attitudes towards Fashion Luxury Brands Marketing Dissertation
11 pages (3485 words) , Download 0 , Dissertation
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The paper “Do Country-of-Origin Labels Incur an Effect on Young Consumer Attitudes towards Fashion Luxury Brands?” is an informative example of a dissertation on marketing. International business and trade have increased more than any time in history which has led to consumers being increasingly bombarded with products and services from a variety of foreign companies.
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The Marketing Role and Environmental Impact of Packaging Marketing Assignment
12 pages (3349 words) , Download 0 , Assignment
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The paper “The Marketing Role and Environmental Impact of Packaging” is an affecting example of an assignment on marketing. The packaging is regarded as an essential component of the modern lifestyle since it affects the way business is organized. It is recognized as an integral part of modern marketing operation which embraces all phases of activities in the transfer of goods.
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Coca Cola India as One of the Better-Known Success Stories Where the Marketing Story Is Concerned Marketing Case Study
9 pages (2539 words) , Download 1 , Case Study
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The paper “Coca Cola India as One of the Better-Known Success Stories Where the Marketing Story Is Concerned" is a perfect example of a case study. Marketing can be understood to be a social process by virtue of which individuals and groups attain the things that they require or want. This is done through the creation and exchange of products and values with others.
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Marketing Management and Marketing Strategies in Modern Business Environments Marketing Case Study
13 pages (3700 words) , Download 0 , Case Study
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This report will highlight the process involved in product development, its market information and brand-related issues and analyze the marketing strategies that are in play during the process and the product’s external environment analysis. In addition, the report will seek to establish the product’s internal analysis. 
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Targen Market of Listerine Mouthwash Marketing Case Study
8 pages (2239 words) , Download 0 , Case Study
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The paper "Target Market of Listerine Mouthwash" is a great example of a marketing case study. Woolworths Holding Limited is one of the largest supermarkets in Australia and is owned by Woolworths Limited. The company sells goods and services which include electronics, clothing, food and banking services such as loans and visa card.
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Product Development Forecasting and Marketing Marketing Essay
11 pages (3135 words) , Download 0 , Essay
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The paper "Product Development Forecasting and Marketing" is an outstanding example of a marketing essay. From the streets of Paris and London, fashion shows, catwalks and Fashion Week in New York to fashion progression in Asian nations, a tremendous increase of interest in fashion in developing nations and an uprising in fashion icons, and designers only gives a glimpse to the great impact fashion has.
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Packaging Is the Marketing Message in the Cupboard Marketing Coursework
16 pages (4167 words) , Download 0 , Coursework
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The paper "Packaging Is the Marketing Message in the Cupboard" is an outstanding example of marketing coursework. Marketing is a term used in the business to refer to the act whereby an organization strives to further improve its sales through the promotion of its commodities. This is achieved through market research and distribution of goods and services to consumers followed by advertising to the consumers.
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The Gaining Popularity and Great Potential of Coffee in the Australian Market Marketing Term Paper
18 pages (4714 words) , Download 0 , Term Paper
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The report presents the marketing strategy the coffee stores looking to market the new variant of coffee which are available in flavours like apple, strawberry, raspberry, peach and lemon. It highlights the marketing strategy that needs to be devised after finding the target market for the product.
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Marketing Plan for Hanover Welfare Services Marketing Case Study
12 pages (3410 words) , Download 0 , Case Study
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The paper " Marketing Plan for Hanover Welfare Services" is an outstanding example of a case study on marketing. Despite the advanced levels of world civilization, some portions of the globe still remain under difficult living conditions. In modern society, people living in hardship are referred to as underprivileged.
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Appropriateness of the Secondary Data Collection and Analysis for Marketing Practitioners Marketing Research Paper
9 pages (2871 words) , Download 0 , Research Paper
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The paper "Appropriateness of the Secondary Data Collection and Analysis for Marketing Practitioners" is an excellent example of a research paper on marketing. The secondary method of data collection used in any research is dependent solely on the relationship between the consultancy firm undertaking the project on behalf of the company and the individual who is going to analyze the report.
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Identification and Evaluation of Marketing Opportunities for Hidden Valley Cabins Marketing Case Study
7 pages (2013 words) , Download 0 , Case Study
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The paper “Identification and Evaluation of Marketing Opportunities for Hidden Valley Cabins” is a potent version of the case study on marketing. Hidden Valley Cabins is a family-owned eco-tourism resort business located on the Paluma Range North West of Townsville, Queensland Australia. The business is owned by Ian McLennan.
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Hyundai and Toyota's Strategic Marketing and Planning Marketing Case Study
14 pages (4418 words) , Download 0 , Case Study
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The paper “Hyundai and Toyota’s Strategic Marketing and Planning" is a persuading example of a case study on marketing. This report analyzes the marketing approaches of two companies in the automotive industry, in terms of targeting strategies, market positioning and the microenvironmental and macro-environmental.
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Marketing Analysis of Luxury Hotels Marketing Case Study
19 pages (5477 words) , Download 0 , Case Study
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The paper “Marketing Analysis of Luxury Hotels” is an outstanding example of a case study on marketing. In deciding what kind of guest services a hotel wants to provide and to whom the services will appeal the decision by management must be guided by the generic strategy they have chosen to pursue, either differentiation or cost leadership.
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Comparing the Marketing Approach of Two Companies - Toyota Camry and Honda Accord Marketing Case Study
15 pages (4217 words) , Download 0 , Case Study
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The paper “Comparing the Marketing Approach of Two Companies - Toyota Camry and Honda Accord" is an impressive case study on marketing. The automobile industry is growing at a drastic rate due to the high demand for motor vehicles and also the fact that cars have become more of a necessity than luxuries.
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Relationship Marketing in Relation to Company Employees and Customers Marketing Essay
11 pages (3222 words) , Download 0 , Essay
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The paper "Relationship Marketing in Relation to Company Employees and Customers" is an amazing example of an essay on marketing. In the course of dealing with the decreased funding provisions, FIT Rangers Limited is being encouraged to uncompromisingly do market their products, which are in the form of recreational programs and services.
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Advertising as One of the Main Concepts of Patchi Shops Business Marketing Term Paper
16 pages (4311 words) , Download 0 , Term Paper
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The paper "Advertising as One of the Main Concepts of Patchi Shops Business" is a brilliant example of a term paper on category. The author of the paper states that advertising is one of the main concepts that are incredible in ensuring that the prosperity and economic worth of products can easily be realized.
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Playful Times Toys Company Marketing Research Paper
9 pages (2855 words) , Download 0 , Research Paper
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In this case, the existence of opportunities for industry and manufacturing were found to be abundant. This report, in relation to the research report by Hatfield Market Research Consultants, it highlights areas of significance within the report and covers their relevance.
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Cadburys - Market Size and Potential, the Category and Structure, the External Environment Marketing Case Study
17 pages (4478 words) , Download 1 , Case Study
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The paper “Cadburys -  Market Size and Potential, the Category and Structure, the External Environment” is an inspiring example of a case study on marketing. Cadbury as a brand has been performing for decades. Cadbury “is a confectionery company ranking second among the world in that line of business”.
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Marketing Plan for Etihad Airways in Indian Destination Marketing Case Study
9 pages (2296 words) , Download 0 , Case Study
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The paper “Marketing Plan for Etihad Airways in Indian Destination” is an intriguing variant of case study on marketing. Currently, Etihad markets its products mainly through advertisements. This is carried out through newspapers, websites and outdoor advertisements. Even though this strategy is good for increasing the sales of its products no new awareness is created.
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The Impact of Emotions on Buying Behavior on High Involvement Purchases in Saudi Arabia Marketing Research Proposal
7 pages (2077 words) , Download 0 , Research Proposal
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The paper “The Impact of Emotions on Buying Behavior on High Involvement Purchases in Saudi Arabia“ is an outstanding variant on research proposal on marketing. The following proposal will outline a basic framework justifying a study on the role that emotions play motivating people with respect to high involvement purchases in Saudi Arabia.
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Assessment of Consultative Research for Playful Times Toys Marketing Case Study
8 pages (2395 words) , Download 0 , Case Study
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The paper 'Assessment of Consultative Research for Playful Times Toys" is a good example of a marketing case study. This report is an assessment of the consultative study conducted by Hatfield Market Research Consultants on behalf of Playful Times Toys. There are a number of serious problems with the consultants’ reports which are described in detail in the following sections.
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International Company in UAE Entering the Indian Textile Market Marketing Case Study
18 pages (5536 words) , Download 0 , Case Study
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The paper "International Company in UAE Entering the Indian Textile Market" is an outstanding example of a marketing case study. The excellent and effective market-entry strategy will give DubKnit Textile and Clothing Company will enable successful entry to India. The company’s market introduction and launch programs, thus ensuring not only significantly registering its expectation in the industry.
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Yobel TI Design Company Marketing Plan Marketing Term Paper
21 pages (5571 words) , Term Paper
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The paper "Yobel TI Design Company Marketing Plan" is a brilliant example of a case study on marketing. This paper gives an overview of the launch of the new product thus home-crafted unique clay jewelry in the Jewelry market by Yobel TI design Company which currently is located in Australia. Yobel TI Design is one of the recently launched homes owned Jewelry manufacturing company in Australia.
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Consumer Behaviour in the Consumer Electronic Market Marketing Term Paper
14 pages (3825 words) , Download 0 , Term Paper
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This report seeks to provide recommendations on actions that MNO Electronics needs to consider so as to influence UK consumer perceptions around the company and products, in order to make the product a success in the UK. Valid and effective recommendations on a variety of internal factors, mainly perceptions, attitudes, motivations, and decision-making have been provided.
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City Link Premium Express Companys Marketing Communication Strategies Marketing Case Study
13 pages (3555 words) , Download 0 , Case Study
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It has been able to establish a strong network in the region, which has been able to link many nations with a good customer-based network. Despite the success of the company, the past few years has proven challenging to the management and the entire company.
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Marketing Plan for PepsiCo Bottling, Inc Marketing Case Study
17 pages (5332 words) , Download 0 , Case Study
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The paper "Marketing Plan for PepsiCo Bottling, Inc" is a great example of a case study on marketing. The ever-changing systems in the corporate brands of most modern organizations are highly complex. With extreme competitive environments, companies need to match their operations and objectives to incompatible goals.
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International Marketing in the Case of Brazil, France and Malaysia Marketing Case Study
6 pages (1793 words) , Download 0 , Case Study
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The InfoWorld Magazine lists the country as the leading exporter in computer chips and hard drives. Major international computer chip manufacturers such as IBM, Hitachi and Intel have established their factories in the country. The success of the individual brands such as Intel has popularised Malaysia as a country where quality computer chips are made.
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Consumer Behaviour for Marketing Marketing Essay
6 pages (1593 words) , Download 0 , Essay
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The paper "Consumer Behaviour for Marketing" is an excellent example of an essay on marketing. Consumer behavior is a term used to describe the behavior exhibited by consumers in the searching for, evaluating, purchasing, using and disposing of services and products that have the capability of satisfying their needs.
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Managing Marketing of Etihad Airways Marketing Research Paper
11 pages (3262 words) , Download 0 , Research Paper
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The paper "Managing Marketing of Etihad Airways" is a great example of a case study on marketing. Etihad Airways is the national airline of Abu Dhabi began its operations in 2003 and has been declared the fastest growing airline in Asia. The company’s positioning as a provider of personalized and luxurious travel services has made the company a global leader in the first-class travel service.
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Beer Advertisement in Australia Marketing Assignment
8 pages (2186 words) , Download 0 , Assignment
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The paper "Beer Advertisement in Australia" is an outstanding example of an essay on marketing. Marketing communication is concern about how messages and information are delivered in the business world to enhance the effective marketing of the products and services. This mostly involves creating public awareness of the existence of a commodity of concern.
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Viral Marketing Marketing Coursework
5 pages (1686 words) , Download 0 , Coursework
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The paper 'Viral Marketing " is a good example of marketing coursework. Business all around the world is looking towards different techniques to market their product and services and gather a larger chunk of the market. This has made marketers develop new techniques and tools to improve the aspect of marketing.
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Haifas Market Segmentation Marketing Case Study
11 pages (3596 words) , Download 0 , Case Study
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he aptitude of the Better Drinks Ltd to continuously evolve and develop innovative products meeting the requirements of their customers at different times has been the source of the growth and expansion. With the inception of Haifa, the company’s product portfolio will increase to three making the company’s risk profile substantially manageable.
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History and Background of Blackberry Marketing Case Study
11 pages (3329 words) , Download 0 , Case Study
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The paper "History and Background of Blackberry" is an outstanding example of a marketing case study. The conception of the Blackberry device marked the beginning of the smartphone revolution which has provided viable solutions to business people. The iconic Blackberry has its history dating back to 1999 when it hit the market in the form of a two-way pager (Halevy, 2009, para, 12).
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Halfords Bicycle Marketing Planning Marketing Case Study
13 pages (3931 words) , Download 0 , Case Study
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The paper "Halfords Bicycle Marketing Planning" is a perfect example of a case study on marketing. Halfords Group is a retail group that is involved in the selling of car accessories and bicycles. Halfords group takes the largest share of the
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