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The paper “Analyzing the Apple iPhone Market " is a meaningful case study on marketing. Formerly known as apple computer s inc., Apple inc. is a company based in the United States that mainly deals with consumer electronics goods as well as computer software. Some of the company’s most widely known hardware products include the Macintosh computer, the iPod, and the iPhone.
The paper 'Resource-based View Strategy versus Institution-based View Strategy in Marketing' is a great example of a Marketing Essay. Globalization and rapid technology change impacts on modern methods of management and marketing. New technology offers better marketing platforms and distribution channels and improves production processes and enhances product and service quality.
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The paper "Delta Airline Analysis and Agency Theory" is a perfect example of a case study on marketing. Delta Airlines is an airline company as the name suggests and is based in the United States. The company started in 1924 and started airline services in 1929. Delta Airlines is one of the largest fleets of airlines and operates over 64 countries across 6 continents.
6 pages (1840 words)
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The paper "The Role of Metrics in Marketing in the Contemporary World" is a good example of a literature review on marketing. The role of metrics has become crucial in facilitating efficient, effective and targeted marketing in the contemporary world. As a result, it has become increasingly important for managers, marketers, and students to learn how to apply metrics in judging marketing results.
The paper "Nike’s Communication Strategy" is a perfect example of a case study on marketing. Nike, a US-based Fortune 500 company, is sportswear, types of equipment and accessories manufacturer and is considered as one of the famous brands that are being recognized world-over. The branding of Nike has been done so perfectly that its swoosh is being recognized by people in an instant.
The paper “Prerequisites of Amazon’s Marketing Success - Marketing Mix, and Porter’s Five Force Analysis” is an affecting variant of case study on marketing. The Amazon.com website was launched on July 16th, 1995. From the early beginning in 1994 Jeffery Bezos, the founder of amazon.com was inspired by the idea of revolutionizing the book business by creating an online store for books.
The paper “Characteristics of Service Marketing - Intangibility, Perishability, Inseparability, Variability" is a spectacular version of term paper on marketing. The revolution in technology and the growth the marketing world has witnessed in every frontier has made the concept of service marketing gain more relevance.
This report seeks to elaborate into these concepts and illustrate how these processes can be incorporated into Value Min Company to enable its market its new multivitamin range. A business cannot satisfy the wants and needs of all the buyers and doing so can lead to massive drain in the organization’s resources.
The paper “Amazon - SWOT Analysis, Porter's 5 Forces, and Company’s Financial Information” is an outstanding variant of case study on marketing. Since its inception, Amazon has seen rapid growths and declines yet it rebounded and improved after the post-tech bubble of the early 2000s. Challenges to the firm's profitability are competition and threats from the internal and external environment.
9 pages (2766 words)
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The paper “Why 4Ps Marketing Mix Is Not Appropriate for Service Marketing" is a persuading variant of a literature review on marketing. Service marketing is a type of marketing that involves the selling of services meaning that it mostly deals with intangibilities. Services are marketed in order to get people to do business with a certain firm which is often in a specified location.
The paper "Product Development, Promotion, and Distribution Strategy for iPad" is a perfect example of a case study on marketing. The report highlights various marketing aspects that are carried out by Apple in its efforts to design, promote and distribute its new product of iPad to various customers worldwide.
The paper "Marketing Theories: Case of Cadbury Inc." is a brilliant example of a term paper on marketing. Strengths - Unique customer base: Cadbury has an extensive market and enjoys a unique kind of market that is rarely affected by seasonal and economic factors. Chocolate continues to be demanded as a gift for children and lovers.
The paper "Evaluating the Perceptions of Consumers on Consumer Generated Media" is a worthy example of a management essay. Customer-generated media is a term that is used in describing the general activity on the web whereby customers contribute their own content. It describes a variety of new sources of information which is found online and created, initiated, circulated and used by consumers.
The paper "Dell Marketing" is an outstanding example of a marketing case study. Dell Inc is a multinational information technology corporation based in Texas, United States of America. It develops and sells computers and related products and services. It is one of the largest technological corporations in the world and bearing the name of its founder Michael Dell, it employs more than 96,000 people across the world.
6 pages (2115 words)
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The paper "Recessionary Position: Branding Attitudes Of UK Automobile Consumers" is a good example of a literature review on marketing. Branding is one of the key factors that can be used to capture the attention of consumers during times of recession. Relationships with customers must be rebuilt if companies are to move forward and take advantage of the opportunities for rebuilding the economy.
The paper "Issues Related with Branding" is a brilliant example of marketing coursework. A brand is the distinctiveness and uniqueness of a product, trade or service with which an organization that produces the said brand product or service identifies with (Low & Blois, 2002). A brand can present in many shapes and appearance namely a symbol, a name, an emblem, and in the color blending.
The paper “Do Country-of-Origin Labels Incur an Effect on Young Consumer Attitudes towards Fashion Luxury Brands?” is an informative example of a dissertation on marketing. International business and trade have increased more than any time in history which has led to consumers being increasingly bombarded with products and services from a variety of foreign companies.
The paper “The Marketing Role and Environmental Impact of Packaging” is an affecting example of an assignment on marketing. The packaging is regarded as an essential component of the modern lifestyle since it affects the way business is organized. It is recognized as an integral part of modern marketing operation which embraces all phases of activities in the transfer of goods.
The paper “Coca Cola India as One of the Better-Known Success Stories Where the Marketing Story Is Concerned" is a perfect example of a case study. Marketing can be understood to be a social process by virtue of which individuals and groups attain the things that they require or want. This is done through the creation and exchange of products and values with others.
This report will highlight the process involved in product development, its market information and brand-related issues and analyze the marketing strategies that are in play during the process and the product’s external environment analysis. In addition, the report will seek to establish the product’s internal analysis.
The paper "Target Market of Listerine Mouthwash" is a great example of a marketing case study. Woolworths Holding Limited is one of the largest supermarkets in Australia and is owned by Woolworths Limited. The company sells goods and services which include electronics, clothing, food and banking services such as loans and visa card.
The paper "Product Development Forecasting and Marketing" is an outstanding example of a marketing essay. From the streets of Paris and London, fashion shows, catwalks and Fashion Week in New York to fashion progression in Asian nations, a tremendous increase of interest in fashion in developing nations and an uprising in fashion icons, and designers only gives a glimpse to the great impact fashion has.
The paper "Packaging Is the Marketing Message in the Cupboard" is an outstanding example of marketing coursework. Marketing is a term used in the business to refer to the act whereby an organization strives to further improve its sales through the promotion of its commodities. This is achieved through market research and distribution of goods and services to consumers followed by advertising to the consumers.
The report presents the marketing strategy the coffee stores looking to market the new variant of coffee which are available in flavours like apple, strawberry, raspberry, peach and lemon. It highlights the marketing strategy that needs to be devised after finding the target market for the product.
The paper " Marketing Plan for Hanover Welfare Services" is an outstanding example of a case study on marketing. Despite the advanced levels of world civilization, some portions of the globe still remain under difficult living conditions. In modern society, people living in hardship are referred to as underprivileged.
9 pages (2871 words)
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The paper "Appropriateness of the Secondary Data Collection and Analysis for Marketing Practitioners" is an excellent example of a research paper on marketing. The secondary method of data collection used in any research is dependent solely on the relationship between the consultancy firm undertaking the project on behalf of the company and the individual who is going to analyze the report.
The paper “Identification and Evaluation of Marketing Opportunities for Hidden Valley Cabins” is a potent version of the case study on marketing. Hidden Valley Cabins is a family-owned eco-tourism resort business located on the Paluma Range North West of Townsville, Queensland Australia. The business is owned by Ian McLennan.
The paper “Hyundai and Toyota’s Strategic Marketing and Planning" is a persuading example of a case study on marketing. This report analyzes the marketing approaches of two companies in the automotive industry, in terms of targeting strategies, market positioning and the microenvironmental and macro-environmental.
The paper “Marketing Analysis of Luxury Hotels” is an outstanding example of a case study on marketing. In deciding what kind of guest services a hotel wants to provide and to whom the services will appeal the decision by management must be guided by the generic strategy they have chosen to pursue, either differentiation or cost leadership.
The paper “Comparing the Marketing Approach of Two Companies - Toyota Camry and Honda Accord" is an impressive case study on marketing. The automobile industry is growing at a drastic rate due to the high demand for motor vehicles and also the fact that cars have become more of a necessity than luxuries.
The paper "Relationship Marketing in Relation to Company Employees and Customers" is an amazing example of an essay on marketing. In the course of dealing with the decreased funding provisions, FIT Rangers Limited is being encouraged to uncompromisingly do market their products, which are in the form of recreational programs and services.
The paper "Advertising as One of the Main Concepts of Patchi Shops Business" is a brilliant example of a term paper on category. The author of the paper states that advertising is one of the main concepts that are incredible in ensuring that the prosperity and economic worth of products can easily be realized.
9 pages (2855 words)
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In this case, the existence of opportunities for industry and manufacturing were found to be abundant. This report, in relation to the research report by Hatfield Market Research Consultants, it highlights areas of significance within the report and covers their relevance.
The paper “Cadburys - Market Size and Potential, the Category and Structure, the External Environment” is an inspiring example of a case study on marketing. Cadbury as a brand has been performing for decades. Cadbury “is a confectionery company ranking second among the world in that line of business”.
The paper “Marketing Plan for Etihad Airways in Indian Destination” is an intriguing variant of case study on marketing. Currently, Etihad markets its products mainly through advertisements. This is carried out through newspapers, websites and outdoor advertisements. Even though this strategy is good for increasing the sales of its products no new awareness is created.
7 pages (2077 words)
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The paper “The Impact of Emotions on Buying Behavior on High Involvement Purchases in Saudi Arabia“ is an outstanding variant on research proposal on marketing. The following proposal will outline a basic framework justifying a study on the role that emotions play motivating people with respect to high involvement purchases in Saudi Arabia.
The paper 'Assessment of Consultative Research for Playful Times Toys" is a good example of a marketing case study. This report is an assessment of the consultative study conducted by Hatfield Market Research Consultants on behalf of Playful Times Toys. There are a number of serious problems with the consultants’ reports which are described in detail in the following sections.
The paper "International Company in UAE Entering the Indian Textile Market" is an outstanding example of a marketing case study. The excellent and effective market-entry strategy will give DubKnit Textile and Clothing Company will enable successful entry to India. The company’s market introduction and launch programs, thus ensuring not only significantly registering its expectation in the industry.
The paper "Yobel TI Design Company Marketing Plan" is a brilliant example of a case study on marketing. This paper gives an overview of the launch of the new product thus home-crafted unique clay jewelry in the Jewelry market by Yobel TI design Company which currently is located in Australia. Yobel TI Design is one of the recently launched homes owned Jewelry manufacturing company in Australia.
This report seeks to provide recommendations on actions that MNO Electronics needs to consider so as to influence UK consumer perceptions around the company and products, in order to make the product a success in the UK. Valid and effective recommendations on a variety of internal factors, mainly perceptions, attitudes, motivations, and decision-making have been provided.
It has been able to establish a strong network in the region, which has been able to link many nations with a good customer-based network. Despite the success of the company, the past few years has proven challenging to the management and the entire company.
The paper "Marketing Plan for PepsiCo Bottling, Inc" is a great example of a case study on marketing. The ever-changing systems in the corporate brands of most modern organizations are highly complex. With extreme competitive environments, companies need to match their operations and objectives to incompatible goals.
The InfoWorld Magazine lists the country as the leading exporter in computer chips and hard drives. Major international computer chip manufacturers such as IBM, Hitachi and Intel have established their factories in the country. The success of the individual brands such as Intel has popularised Malaysia as a country where quality computer chips are made.
The paper "Consumer Behaviour for Marketing" is an excellent example of an essay on marketing. Consumer behavior is a term used to describe the behavior exhibited by consumers in the searching for, evaluating, purchasing, using and disposing of services and products that have the capability of satisfying their needs.
11 pages (3262 words)
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The paper "Managing Marketing of Etihad Airways" is a great example of a case study on marketing. Etihad Airways is the national airline of Abu Dhabi began its operations in 2003 and has been declared the fastest growing airline in Asia. The company’s positioning as a provider of personalized and luxurious travel services has made the company a global leader in the first-class travel service.
The paper "Beer Advertisement in Australia" is an outstanding example of an essay on marketing. Marketing communication is concern about how messages and information are delivered in the business world to enhance the effective marketing of the products and services. This mostly involves creating public awareness of the existence of a commodity of concern.
The paper 'Viral Marketing " is a good example of marketing coursework. Business all around the world is looking towards different techniques to market their product and services and gather a larger chunk of the market. This has made marketers develop new techniques and tools to improve the aspect of marketing.
he aptitude of the Better Drinks Ltd to continuously evolve and develop innovative products meeting the requirements of their customers at different times has been the source of the growth and expansion. With the inception of Haifa, the company’s product portfolio will increase to three making the company’s risk profile substantially manageable.
The paper "History and Background of Blackberry" is an outstanding example of a marketing case study. The conception of the Blackberry device marked the beginning of the smartphone revolution which has provided viable solutions to business people. The iconic Blackberry has its history dating back to 1999 when it hit the market in the form of a two-way pager (Halevy, 2009, para, 12).
The paper "Halfords Bicycle Marketing Planning" is a perfect example of a case study on marketing. Halfords Group is a retail group that is involved in the selling of car accessories and bicycles. Halfords group takes the largest share of the