Yobel TI Design Company Marketing Plan - Term Paper Example

The paper "Yobel TI Design Company Marketing Plan" is a brilliant example of a case study on marketing. This marketing gives an overview of the launch of the new product thus home-crafted unique clay jewelry in the Jewelry market by Yobel TI design Company which currently is located in Australia. Yobel TI Design is one of the recently launched homes owned Jewelry manufacturing company in Australia venturing in the manufacture of unique art crafted clay jewelry. Yobel Ti Design Company develops and manufactures jewelry products including earrings, pins, pendants, necklaces, and bracelets from polymer clay, sculpture clay and flour clay which is a rare material all over the world. Yobel TI Design Company is a designer company that manufactures new Jewelry products Jewelry from other materials rather than the most used precious metals such as gold, diamond, silver, platinum, titanium, Vanadium among others. The company’s new idea to launch its new Jewelry products in the United Arab Emirates in particular Dubai shopping city center comes as a result of the increased demand for jewelry products and the tremendous growth of the Jewelry market in Dubai. Additionally, the growing population, ever-increasing tourist inflow and the current economic growth in Dubai is a major incentive for Yobel TI Design Company to launch its new Jewelry products in UAE. With these facts, Yobel TI Design Company intends to launch its new products in Dubai primarily to create some form of uniqueness as far as the Jewelry market is concerned. The unique art crafted Jewelry products will create a difference in the so perceived most gold and diamond Jewelry products since the pieces of Jewelry themselves are a pure representation of traditional artwork and they are very special as well as unique.

This marketing plan, therefore, gives an overview of the entire marketing process that Yobel TI Design Company will use when launching the new unique art crafted Jewelry products in UAE with my assistance as the national marketing manager representative in UAE. The marketing plan gives an in-depth overview of the marketing strategies intended to be used, pricing strategies, promotional strategies, intended product location, and marketing objectives. This marketing plan is perceived to be a tool through which Yobel TI Design Company will use to achieve the Company’s own target as well as its marketing objectives as far as the launch of new products is concerned. Yobel TI Design intends to use this marketing plan primarily to raise visibility and awareness of the company’s Jewelry products. Yobel TI Design Company has gathered sufficient information regarding the market as well as the attributes of its target customers. This information will be used by the company to determine who the perceived customer’s, their specific needs are and how Yobel Ti Design Company can best communicate with them.