BIT Australasia - Customer Relationship Marketing - Case Study Example

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The paper "BIT Australasia - Customer Relationship Marketing" is an outstanding example of a marketing case study. BIT Australasia (BITA) is the Australian subsidiary of a BIT GmbH, a German engineering firm. BITA has three divisions: BIT Imports (BITI), which imports machinery and supplies from the parent company, BIT Engineering (BITE), which designs and manufactures a range of specialized lathes, routers and milling machines…

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Subject: Marketing
Type: Case Study
Level: College
Pages: 11 (2750 words)
Downloads: 0

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