How Wokinabox Organization Can Address Their Current Need - Essay Example

Recommendations of How Wokinabox Organization Can Address Their Current Need Workinabox has a current need of increasing demand for quality goods and healthier take away and further to create a competitive advantage. In order to attain the stated objectives, the organization has invested additional funding on marketing which is definitely a great step in advertisement. Advertisement is an essential concept in marketing. The recommended strategy is to make considerations of integration of direct marketing and media advertisement specifically television. Wakinabox is typical a large business organization therefore it should consider the integration of the established and existing promotional activities like email marketing with advertisement through TV advertising. The (DMA) Direct Marketing Association has recently been encouraging businesses to merge advertising strategies that are online for instance email marketing, with television advertising and direct mail. There is a direct link between the utilization of TV advertisement in relations to other media channels which can encourage greater and expanded response by consumer. It is essential for the marketing department to transform the criteria for perceiving the affiliation between marketing through the mass media and direct marketing. There are actual proven benefits that are associated to the integration of TV and direct marketing. For the major purpose of tying to influence the consumers in order to expand the market base, it important that the advertisement used gives precise information concerning how the franchise is of good quality and a healthier take away. These particular descriptions can not only be described effectively through direct advertisement. It is important to integrate such advertisement strategies with TV adverts (Bovee 112). The advantage of this particular integration is that consumers can be introduced to the actual benefits associated to the products. In addition there is a slight difference in the advertisement strategy through integration, however, the integrated analytics are principally geared towards stressing on how marketers can make an adverse shift through advertising to customers in expanded markets such as in Asia .The integrated advertisement system is a suitable channel, for meeting the goal of expanding markets and evaluation of the basic customer behavior in response to the product.. For example if the organization implemented the integrated advertisement, the behavior of consumers towards the franchise would effectively assessed. Consumers in regions such as Asia can be given a chance to see the product on television and further give their response through the direct advertisement systems (Keri 67-9). Another basic importance of the integrated advertisement approach to the organizations is that the organization can get results that are greater than the total of the parts. Rather than the initial focus on the individual components found on the campaign for an ad, the media through which the ad will run, the content, the creativity , the price or charge that one pays, the amount of customers the organization is willing to convert, and integrating the various types promotions and ads, it is important that the marketing department thinks first concerning the problem that is being solved for the business. This is virtually a typical “trees and forest” issue: if the organization focuses on mechanics of promotion and advertising through the use of single handed advertisement strategies such as direct advertisement only, the organization may miss the chance( which is very vital) of making certain that their advertisement adds up to an effectively well-integrated holistic advertisement strategy that enhances delivery of a wider market and increased profits for the firm. The integrated approach guarantees "a unified perception and attitude in order for the ads placed by the organization to instantly be acknowledged as being uniquely from the firm’s products. According to a latest study on the impacts of media advertisement on consumption habits , regardless of the steady rise in Internet's use, in terms of popularity over the recent few years, television still remains the most leading medium in the majority of households all over the world . When calculated on average basis, the common population utilizes more than four and a half hours each day in frontage of the tube, therefore making Television watching as one of the greatest widespread contemporary leisure activities. That is basically the reason why advertisement through television is essentially the most influential structure of advertising. Therefore the additional funds that have been channeled to advertisement should aim at integration of other forms of advertisement with TV adverts (Paul & Olson 99). Advertising through the on television will offer the organization an opportunity of expression of aspects exhibited by the food, which are basically just described on the internet. For instance a new fresh taste that is around the corner for of Asia. The new taste will be inspired by sensations that are from the east, each recipe derived from wokinabox has been exclusively produced to give the customer an Asian cuisine that is authentic just at the level of local stores in very convenient criteria. All this descriptions can not be effectively demonstrated without the integration of internet adverts with TV ads. The organization should thus increase the number of TV ads (Hills 75). In general it is important to note that each advertisement strategy is founded on the sole purposes of customer attraction, in order to capture the clientele that use products of other competitors or those who are not away about our products. A powerful or Effective Advertisement strategy should effectively be attached to the amount of steadfast clientele and their continuously rising quantity and thus aid the business and save the expenditures invested on advertisement. The integration of TV and direct adverts would to great extent enhance capturing of a wide range of clientele thus lowering the expenditure costs on advertisement. Justification of how I think the campaign will work The justification of how I think the campaign will work is due to the aspect that the consumers are able to be informed in diverse ways concerning our franchise both through detailed description , such as from direct adverts like the internet. Furthermore they are given full view through TV media of how our products are. It will be realistic to say that a strategic and well defined advertisement strategy such as this the integration model brings about the realization that advertisement is all about the giving the customer reality facts concerning our products. The integration will create an environment whereby the customer’s experiences can be used for the purpose of driving the on going promotion. For instance if the we would want to demonstrate aspect such as we wish our customers good health, due to the fact that we have strong believe that good health is maintained through healthy and good eating habits. In addition with the blend of fresh and healthy vegetables, our customers can maintain a frequent take of nutrients and vitamins. Such facts can be effectively channeled if the consumers would be given a precise picture of the freshness and health of the kind of foods that we supply. This will make our advertisement strategy very practicable (Thomas 97). Performance that is Accountable is the heart of advertising in any sort of experiment. One can not have perfect information of what will definitely work, however it is very much critical to conduct a test the assumptions made on concerning a particular advertisement strategy. There are a various key ways of analyzing and measuring advertising for the major aim of making it accountable: Creative expansion, with a number of preliminary research for the purpose of confirming the viable offers and appeals testing of diverse executions and messages. Testing various messages received from the integrated advertisement criteria Testing the psychographics and the demographics of the direct mails and the Telemarketing. Testing each set of advertisements creates a variation in each combination. In despite of the fact that preparation and may seem expensive and complex however the results would defiantly confirm that the integration methods can be efficient in advertisement. With the various concrete objectives, as highlighted by the elements of the integrated advertising strategy the considerations made on the target audience, communication media , product concept, and the message being advertised. These particular elements form the core of an advertising strategy. The integration of television adverts with direct adverts addresses the core areas in advertisement, therefore the probability of success of this particular strategy is definitely high(Iain 79). An exceptionally successful strategy among the various useful advertisement strategies is the aspect of attaching any famous or influential personality to a particular product. For instance we see players that are famous included in advising sports products. This is a good example of an advertisement strategy and it is apparent from this illustration that in this style of advertisement that when a special person, influential or a celebrity personality is attached linked to the advertisement. The greatest attention of consumers is obtained through this means. This technique can definitely be used by the integration of more TV adverts of our products. For instance if the most influential medical practitioner is a great consumer of our products. Using such an advert on the television will defiantly capture the interests of members of public. The campaign to look/feel Advertisement is frequently identified as a ‘creative mix’ to the sale of a particular product. Yet again, what many advertisers stress in the selection of a particular strategy is the aspect of flexibility and proper planning. I would like the campaign to be perceived as a creativity strategy whose major aim is develop adoptability to new market trends and most defiantly inform our consumers on how much our franchise is of good quality. Despite of the fact that sometimes advertising does not work, it is essential to stress on the key aim of creativity. An advertisement strategy that is rigid in most cases leads to market loss. Instead on the organization expanding its market, it may even loose the potential consumers that it had. Therefore, the central elements that are found in an advertising strategy require to mix in a manner that permits the message being communicated to envelope the consumers who are being targeted, offering an ample chance for the consumer to develop into being acquainted with the message being advertised. The integration of direct advertisement and the media through TV adverts can provide a clear chance for consumers to have knowledge that our products are of good quality and also healthy (George 46). The target audience (i.e. would you suggest any alterations The integrated advertisement strategy is extremely expansive however there is definitely no need for alteration of the targeted audience. This is due to the fact that consumers have different needs at different times it is therefore important that the each and every prospective consumer is still targeted. It is important that the advertisement strategy makes every consumer develop a mind set that that makes them think that they can purchase the product over and over again. Therefore it is important to still maintain the initial market target and most important create expansion. Effective advertisement strategies create good response towards any specific product and cause the satisfaction of the user as well as company producing it (Ernan 214). Broad media recommendations The recommendations concerning media advertisement include aspects such as adherence to ethics of full disclosure to consumers this will lessen a potentially costly and troublesome misunderstanding that is linked quality of products and the services offered. The integration of TV adverts and direct adverts will definitely meet this particular media advertisement recommendation due to the fact that the business can present its products clearly to consumers. Media adverts should also make consumers trust the product and have a good feeling towards the product. The advert should have a long lasting effect on the minds of consumers as a result they would in turn feel comfortable and have pleasure in using the product. Timing issues The timing issues that are associated to this particular strategy is linked to the development of correspondence from the consumers concerning our products. For instance in periods when the demand of our products increases, the amount of funds directed to advertising can be reduced. Work cited Paul, J. & Olson Jerry. Consumer Behavior and Marketing Strategy, 2 ed. Boston: Irwin Publishing, 1990. Hills Gerald. "Market Opportunities and Marketing." The Portable MBA in Entrepreneurship. New York: John Wiley & Sons, 1997. Keri Jonah. "Doggone Creative." Washington Business Journal. November 27, 1998. Bovee, Courtland & William Arenas. Contemporary Advertising. 3d ed. Homewood: Irwin, 1999. George Belch. Advertising and promotion: an integrated marketing communications perspective. Sydney: McGraw-Hill, 2008. Iain MacRury. Routledge introductions to media and communications .Routledge, 2009. Thomas O'Guinn &Chris Allen. Advertising and Integrated Brand Promotion.. Cengage Learning, 2008. Ernan, Roman. Integrated direct marketing. McGraw-Hill Professional, 1995. Read More