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Essays on direct marketing

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Direct Marketing

12 pages (3000 words) , Download 2
Direct marketing is referred to as selling products directly to the consumers without passing through intermediaries such as brokers, wholesalers, or distributors. As modern technology has made information easier, companies have made a big effort to sell their products directly…
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Direct marketing

4 pages (1000 words) , Download 1
While digital marketing’s popularity has resulted in significant shifts and dynamism in the marketing industry, direct mail has retained some of its effectiveness, especially through the use of mailing software. Direct mail marketing is particularly useful for businesses,…
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Direct Marketing

8 pages (2000 words) , Download 1
Direct Marketing Table of Contents Answer to Question no: 1 3 Answer to Question no: 2 5 Answer to Question no: 3 8 Reference 10 Answer to Question no: 1 Comparison between traditional direct marketing and traditional mass marketing Direct marketing is considered to be the communication occurring directly between the buyer and the seller without the use of any intermediary…
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Direct Marketing

1 pages (250 words) , Download 1
Free
Meredith’s skills in stimulating demand for his products and primarily tasking himself with the objective of seeking to influence, timing and composition of demand management. The demand management serves to meet the set prime objectives. Meredith knew and expected every…
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Experience with Direct Marketing

1 pages (294 words) , Download 1
Free
The author of the following essay entitled 'Experience with Direct Marketing' focuses on direct marketing which is a form of advertising that reaches its audience without using traditional formal channels of advertising, such as TV, newspapers or radio…
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Internet and Direct Marketing

6 pages (1500 words) , Download 2
It identifies customer needs, determines the target markets, and designs appropriate products, services and programmes to serve these markets. Overall corporate success hinges essentially on how effectively…
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Retailing and Direct Marketing

2 pages (500 words) , Download 1
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This is the core principle in any business-oriented practice which facilitates the trade in goods and services. Retail marketing involves selling products and services from a fixed location…
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Direct Marketing Management

9 pages (2250 words) , Download 2
This paper "Direct Marketing Management" is a report on the direct marketing of cupcakes in Dubai. It will then provide a workable direct marketing strategy which if implemented correctly can help the company find a market, and grow in this tiny region…
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African American Direct Marketing

1 pages (250 words) , Download 2
Free
From the study "African American Direct Marketing" it is clear that majority of the target group (age of 16 – 21 years), which is mostly African Americans, are influenced by the hip-hop lifestyle, spend more on clothes and shoes and are technology savvy…
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Direct Marketing Plan

4 pages (1000 words) , Download 1
Marketing is the liberation of customer contentment at a yield. The dual intention of selling is to grasp the attention of innovative patrons by promising excellent quality value and to sustain existing customers by delivering performance.
Fears and Robinson are compound vendors that convey flowers, shrubbery and other present stuff since last half decade.Marketing is decisive to its triumph and upcoming effectiveness.They present inventive presents, superior wines, flora and chocolates for a wide array of occasions.F&R servicing the UK inhabitants and the crucial market requirement is a top quality.F&R meet this demand with a constantly escalating innovative catalog of top class items…
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Direct Marketing in International Markets

8 pages (2000 words) , Download 1
A paper "Direct Marketing in International Markets" describes the importance of direct marketing in international markets and its value for success in business. Direct marketing plays an important role in a product while it tries to develop its market globally…
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Direct Marketing in International Markets

8 pages (2000 words) , Download 1
International Marketing Submitted by: XXXXXXX Student Number: XXXXXXXX University of XXXXXXX Subject: XXXXXXXX Subject Code: XXXXXXX XXXXXXXX XX – XX – 2011 Number of Words: 2000 (Excluding Bibliography) Executive Summary With the high levels of globalisation one of the major elements of marketing which has seen an intensive growth is international direct marketing…
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Internet Strategies and Direct Marketing

11 pages (2750 words) , Download 1
This research study examines different websites and the use of direct marketing as an integrated component of the website. It is found that user interfaces, direct marketing and contacts for relationship building are secondary to websites and are not considered as an option for those working in websites. …
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Direct Marketing and Campaign Management

9 pages (2250 words) , Download 1
This paper explores the “Mass marketing” and “Direct marketing”. Mass marketing uses mass media like TV, Radio, and Newspaper, and other indiscriminately to reach out to a larger set of its target audience while direct marketing takes a focused approach…
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Wholesaling/Retailing and Direct Marketing

2 pages (500 words) , Download 1
Free
Another channel for marketing that is commonly used is the internet. Direct marketing retailers now prefer using the internet because it has the potential to cut costs for…
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Direct Marketing and Internet Marketing

10 pages (2500 words) , Download 1
Marketing strategies have evolved in the context of the changes taking place in the business environment. This paper provides an introduction to an evolving marketing strategy – direct marketing and Internet marketing that has changed the way goods and services are being bought and sold today…
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Direct marketing. An advertising campaign

8 pages (2000 words) , Download 1
Direct marketing is perceived by many customers as an undesirable way of marketing products. Direct marketing includes techniques such as telephone sales and unsolicited emails. When companies rely on these techniques their credibility as a firm is downgraded…
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Direct Marketing: Victoria Secret and Toyota

7 pages (2030 words) , Download 1
This paper "Direct Marketing: Victoria Secret and Toyota" discusses direct marketing as a growing means of advertising as firms realize its benefits and efficiency. Marketing and advertising are changing as firms resort to niche marketing and approaching customers directly and individually…
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Relationship between Direct Marketing and Branding

6 pages (1500 words) , Download 2
This research is being carried out to evaluate and present the relationship between direct marketing and branding with respect to interactive marketing strategies. The primary function of direct marketing is to obtain direct responses from customers regarding a brand. …
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Direct Marketing: Techniques And Ways Of Marketing

8 pages (2000 words) , Download 1
An author of the essay "Direct Marketing: Techniques And Ways Of Marketing" outlines that direct marketing is perceived by many customers as an undesirable way of marketing products. Direct marketing includes techniques such as telephone sales and unsolicited emails. …
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Take-Home Exam final exam DIRECT MARKETING

8 pages (2000 words) , Download 1
This research critique paper aims at reviewing and identifying reasons why MADD campaign is considered to be void in regards to elements and marketing principles. The paper analyzes different forms of media elements employed for the success of the advert and reasons why it was…
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Direct Marketing in Sports Gear Incorporated

10 pages (2500 words) , Download 1
This study "Direct Marketing in Sports Gear Incorporated" discusses formulating and executing sales promotions and direct marketing campaign. The study analyses markets, sales promotion in Sports Gear Incorporated. The first important thing Sports Gear Incorporated must do is identify its customers…
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Telecom Industry: A Study of Direct Marketing

32 pages (8000 words) , Download 1
The dissertation "Telecom Industry: A Study of Direct Marketing" is primarily purposed to give an information about telecommunications Industry in UK, its formation history and establishment. The very first pair of handy telephones happened to be seen in Great Britain only in July 1877…
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Direct Marketing Communications Campaign in Easy Jet

10 pages (2500 words) , Download 1
Communication is one of the most important aspects of any organization. Communication forms a core factor in the operation of any company as it enables a company to function well. Communication is very important since it forms a link between the organization and its customers…
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Direct Marketing Case study Exam ( Mcdonalds )

8 pages (2000 words) , Download 2
This case study is focused on one single objective of how McDonald has been able to capture the changing consumer preferences. Based on the facts provided in the case study, following marketing objectives may emerge:
The key demographic segmentation of the target market for UK is the adult as well as children…
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Direct Marketing of Telecommunication Between Nigeria and the UK

8 pages (2311 words)
Nobody downloaded yet
The paper "Direct Marketing of Telecommunication Between Nigeria and the UK" states that modernisation theory stresses the importance of individual motivation and capital accumulation. And also justifies the flow of foreign and trade, investment and technical assistance for development…
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Data Mining and Data Fusion for Direct Marketing

7 pages (1750 words) , Download 1
This paper "Data Mining and Data Fusion for Direct Marketing" discusses the importance of integrating good data mining and data fusion techniques with direct marketing is critical to the effectiveness of promotion and overall success of campaign/research…
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Service Marketing: Direct Marketing as a Strategic Tool

10 pages (2500 words) , Download 1
This paper aims to explore various direct marketing strategies that Indy organizers can use in order to increase attendance at the Indy event in Queensland. Two potent, cost-efficient direct marketing tools are explored in this paper for organizers to use: website and e-mail. …
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Developing a Direct Marketing Campaign for a Consumer Product

8 pages (2000 words) , Download 1
The author of this case study "Developing a Direct Marketing Campaign for a Consumer Product" describes the target audiences as a defined as a group of present and prospective customers that the company plans to entice into buying more of its products…
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A Direct Marketing Campaign for a Consumer Product

8 pages (2000 words) , Download 1
 In the paper “A Direct Marketing Campaign for a Consumer Product” the author provides the marketing plan, which will target audiences from the ages of twelve years old to twenty-one years old. The Lipton Green Tea will be portrayed as having the beneficial health ingredients…
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Direct marketing plan for expatriate sports and health centre

12 pages (3000 words) , Download 1
Direct Marketing Plan for Expatriate Sports and Health Centre A case study of Expatriate Sports and Health Centre; Executive Summary Developing an executive sports and health centre will involve a combination of many factors including creating the necessary facilities and ensuring that health consumption and sports meets the necessary standards…
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E-Newsletters as a Form of Direct Marketing

12 pages (3344 words)
Nobody downloaded yet
The paper 'E-Newsletters as a Form of Direct Marketing' presents a form of direct marketing which uses email to send commercial or fundraising messages to a target audience. Specifically, emails that are sent to enhance the relationship between a merchant and customers are known as e-newsletters…
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Data Mining and Data Fusion in Direct Marketing

6 pages (1500 words)
Nobody downloaded yet
The "Data Mining and Data Fusion in Direct Marketing" paper overview of direct marketing. It also includes the influence of data mining and data fusion on direct marketing. The effectiveness of data mining and data fusion in improving the process of direct marketing is also explained in this report…
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The Pros and Cons of Direct Marketing and Legal Issues That Accompany This Field

9 pages (2489 words) , Download 1
This paper outlines the pros and cons of direct marketing and legal issues that accompany this field. Direct marketing is as the name suggests a direct means of approaching and selling to a customer. This type of marketing eliminates the use of the middlemen in the market since the products are marketed and sold to consumers directly as in one on one. …
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Direct Marketing is an invasion of people's privacy. Discuss this statement

6 pages (1500 words) , Download 2
  Discussion on Direct Marketing Name: Institution:       Discussion on Direct Marketing Direct marketing is a form of publicity that permits non profit organizations and businesses to directly communicate with clients, with marketing methods that comprise outdoor advertising, cell phone text messaging, promotional letters, email, catalogue distribution, interactive consumer websites, fliers, and online display advertisements…
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Direct and Internet Marketing

10 pages (2500 words) , Download 2
Previously organizations used to believe that marketing is nothing but a luxury that can not be exercised by all the companies. One of the main reasons behind this concept was that earlier…
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Direct and Internet Marketing

12 pages (3000 words) , Download 1
From the discussion in the paper "Direct and Internet Marketing," it is clear that direct marketing requires a comprehensive and up to date database with information about the target market. Developing and maintaining the database can be expensive and time-consuming…
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Direct & Digital Marketing

12 pages (3000 words) , Download 2
“Modern marketing now juggles two competing philosophies. The first is the transaction approach epitomised by the ‘Four Ps’ of marketing: product, price, place and promotion. The second approach is known as relationship marketing, which emphasises building relationships with customers over time…” (Tapp, A…
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The Privacy Dilemma For Relationship Marketing In Consumer Markets

9 pages (2667 words) , Download 1
The paper focuses on most companies which engaged in mass marketing with highly standardized products, supported by mass media techniques. Today, facilitated by highly developed Information Systems and widespread use of the internet bringing consumers around the globe closer to suppliers…
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Questionnaire Design Coursework

10 pages (2500 words) , Download 1
It is mainly done on the physical marketing material to communicate about the product and services of the organization. However, the digitalization and constant…
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Yahoo Hands On Case

6 pages (1500 words) , Download 1
With advancement in different forms media such as electronic media and internet it is quite easy for companies to make a direct contact with large number of individuals in a convenient manner…
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Discussion Question wk5 dq2
1 pages (250 words) , Download 1
Free
This particular type of marketing has highest rate of customer response in return of what is invested by the company. According to Direct…
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Direct and Internet Marketing

24 pages (6000 words) , Download 1
Lexus has earned a deserving reputation for turning out utterly refined luxury vehicles. It was launched by Toyota in the fall of 1989. The rapidly expanding use of direct marketing methods in the 1990s is driven by a combination of factors such as socioeconomic trends, low costs, databases, and buyers' demands for value…
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Ceja vineyards: marketing to the hispanic wine consumer

2 pages (500 words) , Download 2
Free
The marketing plan should outline the firm’s marketing objectives, strategic goals and marketing strategies. The business and marketing plans should be based on concrete market research.
It goes without saying…
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OMM 615: Week 5 DQ 1
1 pages (250 words) , Download 1
Free
Direct Marketing refers to a form of advertising in which the materials for the physical marketing are provided to the consumers for the communication of information about an individual product or service. In most cases, direct marketing does not involve the advertisements that…
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Channels of diatrubition
3 pages (750 words) , Download 2
Free
Law Channels of Distribution Course/Number Date Direct Distributive Method Also known as direct marketing, direct distributive method (of marketing) refers to the means of selling products by directly dealing with consumers or customers, in lieu of using intermediaries to get to clients…
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The Foundations and Future of Interactive / Social Media Marketing

8 pages (2000 words) , Download 1
Direct marketing is where business people approach their potential customers directly with goods that they selling. This system of marketing advertises using one or more of advertising media which, this is a report about traditional direct marketing, how the use of database enhanced direct marketing and how it evolved into interactive marketing…
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Answer questions
12 pages (3000 words) , Download 1
Running Head: Marketing Marketing Table of Contents Table of Contents 2 Transactional Marketing versus Relationship Marketing 3 Introduction 3 Discussion 3 Conclusion 7 Direct Marketing: Every Customer as an Investment 8 Introduction 8 Discussion 9 Conclusion 12 References 13 Transactional Marketing versus Relationship Marketing Introduction During the last few decades of the 20th century, experts have noticed a transition from brand value to customer value…
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MKTG

2 pages (500 words) , Download 1
Free
Direct Marketing Association is an association that provides a wide variety of marketing services especially for those companies and organizations that wish to communicate directly to the customer. These companies come to the Direct Marketing Association because it provides many…
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Direct and digital marketing

6 pages (1500 words) , Download 2
Many aspects of business based upon winning marketing tactics. Marketing plays a major role in the communication business existence and product features to…
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