Marketing Essays

Marketing is the tool by which companies create awareness of their products in consumers. A company’s selling ability and profitability depend greatly on the effectiveness of its marketing policies and plans. “Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others.”  

International marketing strategies are quite different from national marketing strategies. Many companies assume that what works in their home country will work in another country. They take the same product, same advertising campaign, even the same brand names and packaging, and with virtually no chance to try to market it the same way in another country.  

Moreover, there are certain problems when it comes to fulfilling these needs which are easily remarked as the risks and downsides of fashion and clothing. The risks are something that suggests a person might not look really nice if he tries to imitate the person from the social group, with which he holds special affinity and wants to look just like him merely for the sake of nothing but sheer attachment.

Andreasen defines social marketing as “the application of commercial marketing technologies to the analysis, planning, execution, and evaluation of programs designed to influence the voluntary behavior of target audiences in order to improve their personal welfare and that of society”. 

This has promoted the emergence of e-commerce and e-business. This is the face of business in the 21st century which has turned out to be more personalized and customer-oriented than the old marketing. E-marketing promotes more personal contact between the seller and the buyer.

All in all, it can be said that these recommendations are redundant as this is what Dove has done throughout the campaign’s run of almost three years. However, Dove should not be complacent about its current success as it can be reversed with one wrong move. All the competitors need is an opening in order to swoop down and take over Dove’s current position as a market leader.

The continuous development of ICT has a great impact on the marketing approach since the late 1990s. Even though 32% of American adults do not use the Internet, the estimated population of Internet users has grown up to 6.5 billion all over the world estimated.

Uncle Toby's has become one of the most trusted names in Australia, and is one of the Australian market leaders in the  Nutritious snacks products. It also remains at the top of the Breakfast cereals ladder. It is committed to making healthy eating enjoyable and easy. Furthermore, Uncle Toby's active sports sponsorship, particularly to swimming, has made it one of Australia’s top sports sponsors.

In relation to diversification, Samsung Home Entertainment originally operated with a basic product structure and then the company started to diversify its product lines. This diversification attempts not merely have led to a more even-handed profit structure by trimming down the contribution of long-established consumer electronics and home appliances.

The market for mobile phones in China is a highly saturated, competitive environment with multiple domestic and international cell phone companies looking for innovative and unique ways to market their individual products. China is, currently, the largest mobile phone market across the globe, with more and more consumers adopting mobile technologies annually, thus offering significant market potential for new companies. Additionally, consumer attitudes in this region in relation to mobile technologies are considerably positive, with consumers utilizing cell phones to conduct both personal socialization and professional business in a variety of active lifestyles.

Human beings have dynamic mental and physical capabilities. The intellect, we humans have, gives us the ability to chose and make decisions. In addition to that, various stimuli people receive from outside world have great influence over their decisions. For example, how much one has to buy for the New Year kitchen stock depends on the amount of money he have, and the time and knowledge, which he gives to work; depends on how much salary he is withdrawing form that company. 

Tesco is one of those brands in the United Kingdom that look as if they are supposed to stay there forever. Founded in 1919 by Jack Cohen, Tesco has grown enough to become the undisputed leader of the British grocery and retail market (Peppers & Rogers, pp. 13-22, 2004). Moreover, it is not lacking behind in the international market and ranks third in the list after Wal-Mart and Carrefour.

Since globalization has steeped in, competition has intensified and due to this every other day technological advancements are seen. While in the marketing world, every day new marketing strategies are emerging within the business operations so that companies can create benchmark and attain higher market share. But the basic concept of Marketing still remains the same.

Internet service providers have had to invest significantly to keep up with the technological changes and cater to the needs and demands of the market and the consumer. The opening of the world markets has allowed many companies to expand past national borders in the hope of attracting further consumers, especially in the developing world, and increasing revenue.

The marketing mechanism of the companies is directed to make the customers understand the product and creating a bond with the customers. Marketing has thus become important in the modern world economy. Marketing makes the company name known to the customers and helps to create a brand.

Finally, even within the beer market tastes are changing. Historically, pubs have been associated with the sale of strongly, flavored ( and in terms of alcohol content) local ales. (Watson, 1992) Increasingly, British beer drinkers are opting for less strongly flavored lagers and lighter beers in terms of alcohol content. (CAMRA)

In the paper submitted to the House of Lords committee, The FRC has suggested that the degree of competition can be increased in the UK audit market if the commission’s audit practice can be acquired by the small firms. If the government abolishes the “Audit Commission”, soon the competition may increase among the auditing firms.

In contrast, Sweden’s legal systems and taxation experiences lighten burdens. As subjected to European Standards on imported products, the general regulations of the said procedures are followed, including proper documentation, risk testing validation, labeling, and marking of designated goods, with VAT at 25 % for most of the goods.

Social media, content marketing, and green marketing are among the top B2B marketing trends of this era and are expected to flourish with time. Content marketing, owing to its low cost and effectiveness, is the ‘in’ thing all over the world, and the majority of the companies have adopted it. However, doubts about its effectiveness are existent in society.

Now according to our filter rule, it is above the value of 2%. This should predict the exchange movement prediction should be an increase in the value but the next immediate value is almost 3% which contradicts our supposition that the markets are inefficient and they do not follow the efficient market hypothesis.

The jobs were distributed in various categories as per the skills, competence level, and qualifications of each employee. Cashiers, food packing staff, food making staff, cleaning staff, employees dealing with drive-through customers, cashiers and supervisors were all working to avoid any mishaps and quality compromising act.

Felix Salmon adds another aspect of the paywall that may not be immediately evident from this news release, reporting that “traffic has fallen off a cliff, from 21 million to 2.7 million page views per month” for these same sites. (Reuters, 2010) From these statistics, the 200,000 paid subscribers are only viewing on average 10 pages or news articles per month.

The charitable sector offers its citizens a variety of services such as care, support, accommodations, and counseling, training to the children or families, people with disabilities, the unemployed, older people and also offers its services to those who are suffering from different harmful addictions, the homeless people and the refugees.

Competition of Our Sandwich Store is café bars, pubs, and supermarkets which are also located around the vicinity of a university or campus. One of the café bars that I have checked on the internet, the Napoleon House café opens from 11:00 a.m.to 1l:00 p.m. that serves local sandwiches, soups, salads, and jambalayas.

The questionnaire will have two main sections; one on the demographic factors and then the main survey questions. The demographic profiles of the consumers will include questions on the socio-demographic characteristics of the consumers which include age, gender, socio-economic status, the number of years using Swing Jacket Inc. jackets among others.

This assignment also designs a plan to measure marketing performance, determines any strategic partnerships the department store chain could develop that would promote the higher-ranged-priced products and support the expansion on the west coast and selects and outlines a digital strategy. The advantage of this strategy is that it will serve more in the long run; it helps to understand the performance of the business. 

For an evaluation of the present alternatives, there is a need to base the expected net present value (ENPV) on earnings before tax, interest, amortization, and depreciation (EBITDA). Results indicate the strategies of investing in a new 4-level warehouse that has a flexible option was the best option compared with alternatives of the same scale. 

We believe that we have a very clear idea of what our products will be and what we are going to serve them. Though we are new in the market however it is expected that we will be capturing a good market through our sheer product quality and service.

From the above discussions, it is evident that the economic and demographic factors play an important role in deciding the company’s marketing strategies. All the strategies made by the company require keeping this in mind and according to plan as these form a base for all the strategies and planning of companies.

This paper will provide arguments on a relatively newer statement that marketers should become customer champions so that they could establish a loyal customer base and could strengthen their relationships with potential and actual buyers of Business-to-Business (B2B), Business-to-Consumer (B2C) products.

Porter’s model not only helps the companies understand their current standings in the market but also helps them achieve competitive advantage over their competitors. A company can use Porter’s five forces model to analyze its current ratings and competitors in order to design a well-structured and competitive business strategy.

Online social networking has somewhat the same characteristics as the face to face communication, although with a different mechanism and a higher value in the modern perspective. Evidently online social networking is gaining increasing importance in the modernization of the business world.

As such, our operations as a company are under the provisions of the EU laws. The EU has had a number of treaties that outlines its operational policies. The first two treaties are the ‘Treaty on European Union (TEU) and the Treaty on the Functioning of the European Union (TFEU)’.

The Industry analysis of the media in Europe has pointed out that while other sectors of the media are growing, newspapers are in a decline, with some increases in circulation being demonstrated among papers such as The Guardian in the UK and Le Figaro in France after a change in format to the more compact tabloid size.(Mergent 2005).

In some cases, it is the image of the product which is more important than the actual features and in others, it is the associated services that become more important. However, if the rules of marketing, novelty, or even battling with public relations management techniques are carefully applied, there is no reason that a company should not be able to succeed in being the market leader.

The author states that an effective e-newsletter contains useful information for their customers. It also involves the details of new or additional products or services that a company is offering. Research has found that seventy percent of successful e-newsletters are written in a friendly and conversational voice.

The responses of employees in the luxury car market are at the same level with those of customers – apart from the fact that customers state their view using very specific pieces of advertisement (in fact photos) that are related with the products/ cars of the 5 firms examined through current study.

The current global financial meltdown has impacted business activities worldwide. While emerging economies like China, India, Brazil and Russia has more or less managed to mellow down the impact of the meltdown, the western economies have been the worst hit. There has been a marked change in the perceptions about the sales of consumer products across the markets, especially in the apparel industry.

Product development process is defined as the complete process of conceptualization, design, planning and developing engineering design and execution through to the final stage of marketing or launching the product. Some text books define it as two parallel processes – one for the effective product development and the other for the marketing process.

Energy is one of the main and most important elements for achieving social and economic development. It is one of the most essential sources of energy. The importance stems from the role of electric power in fulfilling main consumption needs of basic energy requirements as one of the inputs to the production process.

The first one simply confuses the customer, while the second one presents its message in the simplest of manner. The second one shows that it identifies with the consumer by understanding and addressing their problem, while the second one poses that it has used an image just for the sake of using an image.

Tesco is one of the biggest giants in the retail industry. In terms of revenues, Tesco occupies the third position in the global market, just behind Wal-Mart and Carrefour. Founded in 1919 by Jack Cohen in East London, Tesco has now spread to more than 4800 locations worldwide. Over the past few years, Tesco has seemed to understand the need and importance of social marketing or corporate social responsibility.

The organizations that advertize through the magazines have understood their magazine audiences. For example, the way in which an ad for a product appears in a sports magazine is different from the way the ad for the same product appears in a family magazine. However, the minds of consumers can consume everything that is offered by the advertisers, even trash.

In this study, we are using total sales data together with other useful information that is stored by the assistant managing director of SVL. Descriptive statistics were used to provide summaries of the information, which makes it easier to compare and analyze different types of data.  Correlation and regression was another useful feature of Minitab, which was applied to see which factors may affect the total sales and to what extent. 

The company used a demo strategy online which showed users what they could expect with the new iPhone, which created a sort of viral marketing phenomenon where word of the new iPhone was spread across the Internet. It had even been called the “Jesus phone” because technology users believed that it was so highly revolutionary in concept.

Since the beginning of the century, sex has been an important element used in advertisements to attract consumers’ attention to the product. Today, consumers find themselves surrounded by advertisements that attempt to arouse attention and purchase intention with highly sexual images rather than the actual product attributes.

The premium segment would comprise the customers who are above the average income group. In the case of Volkswagen brands like Golf, Beetle, Jetta, Scirocco, Tiguan, Eos which fall in the price range of 12000-14000 pounds would cater to this segment. In the case of TATA motors, few models of jaguar brands may serve as competitors in this segment.

It has often been said that the organizational culture must be one of normative innovation rather than ordinary value-centric behavior. In other words, critical success factors are diverse and complex but yet innovation-related critical success factors at Super Jam have enabled it to ride the crest of the marketing success wave.

Modern quantity surveyors play an integral role in managing construction projects. Both Client Quantity and Contractor’s Quantity surveyor have similar knowledge and experience, but their roles differ depending on the one who has employed them. The client’s surveyor ensures that the client gets value for their money with a possibility of value increased asset with high-quality standards. 

The firm’s website is offered for a variety of tasks – online booking, provision of information on the firm’s destinations, the firm’s performance as well as the additional services provided by the firm (see corporate website). The specific website can be criticized using the theories presented in the previous section.