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Marketing Essays

Result for Subject Marketing:
19702 essays
Different Characteristics of Services Marketing Assignment
8 pages (2241 words) , Download 0 , Assignment
Free
The paper “Different Characteristics of Services" is a breathtaking version of the assignment on marketing. The consumer decision model has a huge role in the case of services. Since service has different characteristics as it cannot be seen but can be felt so after-sales service govern the buying process.
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3Ms Industrial Business Division Marketing Case Study
9 pages (2610 words) , Download 0 , Case Study
Free
The paper “3Ms Industrial Business Division" is an engrossing example of a case study on marketing. IBD has been serving as a broad range of industrial markets in the sale of appliances, paper, and electronics.
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Applied Channel Systems Marketing Assignment
10 pages (2790 words) , Download 0 , Assignment
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The paper “Applied Channel Systems” is a convincing variant of assignment on marketing. 3M Company founded in 1902 had significantly grown by becoming a global enterprise with over 69,000 employees located in about 60 countries.
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Small Regional Airline Providing Specialized Services for Business Commuters - Brisbane Jet Taxi Marketing Case Study
8 pages (2305 words) , Download 0 , Case Study
Free
The paper "Small Regional Airline Providing Specialized Services for Business Commuters - Brisbane Jet Taxi" is a good example of a marketing case study. The topic chosen is important because of the changing lifestyle of people. Air transport is becoming essential because of rapid growth and development due to globalization.
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Marketing Plan for Juices for Children:Starbuck Stores Marketing Assignment
10 pages (2651 words) , Download 0 , Assignment
Free
The paper "Marketing Plan for Juices for Children: Starbuck Stores" is a wonderful example of an assignment on marketing. Every business always attempts to increase the sales volumes of its products through the use of different mechanisms. A marketing plan is usually used as one of the mechanisms (Luther, 2008).
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The Cultural Relationship between the United Arab Emirates and France Marketing Case Study
11 pages (3016 words) , Download 0 , Case Study
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The paper “The Cultural Relationship between the United Arab Emirates and France" is a worthy variant of a case study on marketing. The cultural relationship between the United Arab Emirates and France was given a major boost recently following the launch of the Le Louvre Abu Dhabi project.
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Analysis Formulation and Implentation of Channel Systems: Case of 3M Canada Marketing Case Study
9 pages (2741 words) , Download 0 , Case Study
Free
The paper "Analysis Formulation and Implementation of Channel Systems: Case of 3M Canada" is a perfect example of a case study on marketing. After the change of management of the Industrial Business Division (IBD) of 3D Canada Company, the company was mandated to increase its annual growth rate of 2 to 3 % to 12 to 15 % in the next two years.
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Shift of Customer Focus from Original Equipment Producers to Maintenance, Repair and Over Haulers Marketing Case Study
9 pages (2424 words) , Download 0 , Case Study
Free
The paper “Shift of Customer Focus from Original Equipment Producers to Maintenance, Repair and Over Haulers" is a meaningful example of a case study on marketing. The Company’s industrial business division produces products that mainly serve two classes of clients i.e. production firms and servicing companies giving rise to two groups of customer groups.
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Changing Customer Behavior Marketing Research Paper
8 pages (2255 words) , Download 0 , Research Paper
Free
The paper “Changing Customer Behavior” is an engrossing variant of research paper on marketing. The survey indicated that among the people interviewed 53% of the men did the painting themselves whereas the remaining 47% were women.
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Marketing in Coca Cola and in a Non Profit Organizations Marketing Essay
2 pages (663 words) , Download 0 , Essay
Free
The paper “Marketing in Coca Cola and in a Non Profit Organizations” is a motivating example of an essay on marketing. There are many differences between marketing in a multinational firm as Coca Cola and marketing that takes place in non-profit organizations such as government agencies, health care service, etc.
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Hilton Hotels in the Middle East Product Differentiation Marketing Case Study
11 pages (3112 words) , Download 1 , Case Study
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The paper “Hilton Hotels in the Middle East Product Differentiation" is a meaningful example of a case study on marketing. There are a variety of factors that should be considered in the development of an effective market profile of any company.
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Sharp Corporation - an Expanded Marketing Mix for Online Marketing Marketing Case Study
7 pages (2016 words) , Download 0 , Case Study
Free
The paper “Sharp Corporation  - an Expanded Marketing Mix for Online Marketing" is a perfect example of a case study on marketing. Successful online brick-and-mortar businesses consider the key to their thriving business process management is to develop a diverse marketing mix that can work in an effective manner.
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Sigmund Freuds Personality Theory and the Self Congruence Model Marketing Case Study
12 pages (3238 words) , Download 0 , Case Study
Free
The paper “ISigmund Freuds Personality Theory and the Self Congruence Model" is a motivating version of a case study on marketing. The purpose of this report is to analyze the importance of the Self-congruence models and Freud’s theory of personality and how they have been used to enhance the sales made by the Sensodyne Toothpaste Company.
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Public Involved in the IKEA Product Recall Marketing Case Study
9 pages (2777 words) , Download 0 , Case Study
Free
The paper 'Public Involved in the IKEA Product Recall" is a good example of a marketing case study. Product recall takes place when a product violates consumer product safety regulations. This is often carried out in order to limit the blame for corporate negligence and for protecting the business reputation. A product recall is a public concern because it concerns business reputation.
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ANZ Student Credit Card Marketing Case Study
7 pages (1596 words) , Download 0 , Case Study
Free
The paper “ANZ Student Credit Card” is a  cogent example case study on marketing. Student credit card is a new financial service being offered by banks in Australia for Australian and international college students.
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Globalization and the Impact on Successfully Handling a Flat World Marketing Case Study
6 pages (2091 words) , Download 0 , Case Study
Free
The paper “Globalization and the Impact on Successfully Handling a Flat World" is an outstanding variant of a case study on marketing. This discussion explores the effects of current economic globalization through informing features of Unilever, a transnational corporation. This organization is a stakeholder in globalization with advanced capabilities entrenched in information technology.
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Starbucks's Company Internet Marketing Mix Strategy Marketing Case Study
7 pages (1948 words) , Download 0 , Case Study
Free
Generally speaking, the paper "Starbucks's Company Internet Marketing Mix Strategy" is a perfect example of a marketing case study. Businesses have always had ups and downs in their running. The eatery industry has been on the rise and the need to maintain position has been an issue worthy to address.
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Planned Versus Emergent Approaches Marketing Assignment
8 pages (2407 words) , Download 0 , Assignment
Free
The paper "Planned Versus Emergent Approaches" is a perfect example of a marketing assignment. Using business literature, a strategy can be said to be a broad course of action planned to enable an organization to achieve its objectives. This word was derived from a Greek word strategos, which means the art of the general or the commander of the armies (Price, 2007).
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Strategies of David Jones, Kmart, and Coles Supermarket Using Porter's Competitive Strategies Marketing Case Study
7 pages (1872 words) , Download 1 , Case Study
Free
The paper “Strategies of David Jones, Kmart, and Coles Supermarket Using Porter's Competitive Strategies” is an affecting variant of the case study on management. Strategic planning is an organization's development of describing its strategy and generating resolutions on allowing its resources to pursue this strategy (Bradford et al, 2000). Among the organization's resources are its people and its capital.
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Public Relations Crisis Management Plan Marketing Assignment
10 pages (3026 words) , Download 0 , Assignment
Free
The paper "Public Relations Crisis Management Plan" is a wonderful example of an assignment on marketing. The explosion that occurred at an oilrig in the Great Barrier Reef poses a situation that can lead to the total collapse of the company. Although Hypothetical has been absolved from all the blame, it still has a significant social responsibility to the community.
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Strategic Marketing of Wal Mart Marketing Case Study
8 pages (2210 words) , Download 0 , Case Study
Free
The paper "Strategic Marketing of Wal Mart” is an impressive example of a case study on marketing. Recently, organizations have established a system of sharing their mission statement which is to be applied across a strategic framework.
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Business Plan on the Innovation Solution for the DK Restaurant Marketing Case Study
14 pages (3999 words) , Download 0 , Case Study
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The paper "Business Plan on the Innovation Solution for the DK Restaurant" is a brilliant example of a term paper on marketing. Due to the changing taste of customers, the food industry has a fast turnaround. To stay with the flow, the DK Restaurants keep on innovating in order to attract new segments of the market and to sustain its established business relations for more than a decade.
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Developing Marketing Plan of Starbucks Marketing Assignment
8 pages (2395 words) , Download 0 , Assignment
Free
The paper "Developing a Marketing Plan of Starbucks" is a wonderful example of an assignment on marketing. Starbuck company many objectives that want to achieve. The objectives guide the operations of the company as it plans to introduce new products in the market targeting children who are under 18.
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The Success of a Video Game Console Marketing Assignment
8 pages (2127 words) , Download 0 , Assignment
Free
The following paper 'The Success of a Video Game Console' is a perfect example of a marketing assignment. Many buyers in the video game market carefully analyze video game consoles; they do so to look for defaults and make comparisons of materials used in the manufacturing of a particular video game.
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The Role of Using the Digital Campaign on Customer Satisfaction Marketing Essay
7 pages (2271 words) , Download 0 , Essay
Free
The paper "The Role of Using the Digital Campaign on Customer Satisfaction" is an outstanding example of an essay on marketing. Digital campaign has brought about a revolution in the way business was conducted. The change has been very strong and has been reflected in the sales of consumer products.
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Awareness of Tourist Needs of Saint Petersburg Marketing Case Study
7 pages (1947 words) , Download 0 , Case Study
Free
The paper “Awareness of Tourist Needs of Saint Petersburg" is an affecting version of a case study on marketing. Saint Petersburg is a young city, with both European and Russian standards; it was found by Tsar Peter in 1703.
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The Media Campaign to be Undertaken for RACV Renters Insurance Marketing Case Study
8 pages (2147 words) , Download 0 , Case Study
Free
The paper “The Media Campaign to be Undertaken for RACV Renters’ Insurance" is a thoughtful example of a case study on marketing. The Royal Automobile Club of Victoria offers various benefits to members. These comprise of among others, the RACV Show Your Card and Save program which offers discounts and special bargains at participating establishments.
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Marketing Plan for the Victorian Thoroughbred Racing Industry Marketing Case Study
11 pages (2757 words) , Download 0 , Case Study
Free
The paper “Marketing Plan for the Victorian Thoroughbred Racing Industry” is an engrossing variant of case study on marketing. The Victorian Thoroughbred Racing Industry was registered in December 2001 and with an immediate effect, it highly assumed the responsibility of being the principal authority across Victoria which was initially held by the Victorian racing club.
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Marketing Plan for Carry on Cruising Ltd Marketing Case Study
7 pages (2255 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Carry on Cruising Ltd" is an amazing example of a case study on marketing. Carry on Cruising Ltd is considered as the fastest growing business in London. The company has incorporated the use of whilst leisure boat trips on River Thames which have been operating for many years.
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JIMMY POSSUM Furniture Pty Ltd Companys Marketing Strategy Marketing Case Study
15 pages (3865 words) , Download 0 , Case Study
Free
The paper “JJIMMY POSSUM Furniture Pty Ltd Companys Marketing Strategy" is a persuading case study on marketing. JIMMY POSSUM Furniture Pty Ltd Company is a leading furniture manufacturer in Australia. It was established by Jimmy Possum. It is categorized under Wood Household Furn-Ex Upholstered Manufacturers.
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Customer Loyalty and Relationship Marketing, the Benefits Associated with a CLRM Program Marketing Term Paper
15 pages (4469 words) , Download 0 , Term Paper
Free
The paper “Customer Loyalty and Relationship Marketing, the Benefits Associated with a CLRM Program” is a fascinating example of a term paper on marketing. The report is about a fictitious MA-TO Company which deals with manufacturing and distribution of computer as well as aim at determining the benefit of a CRM program and providing recommendations about a CLRM program for the company.
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Consumer Behaviour: Case of Marc Jacobs International Marketing Case Study
12 pages (3254 words) , Download 0 , Case Study
Free
The paper "Consumer Behaviour: Case of Marc Jacobs International" is a delightful example of a case study on marketing. The success of any business in the world today depends on the relationship that exists between it and the customers. This is to means that holding the interests of the customers at heart is fundamental for success.
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Multilateral Bodies and Globalised Economic Environment Marketing Coursework
12 pages (3326 words) , Download 0 , Coursework
Free
The paper "Multilateral Bodies and Globalised Economic Environment" is an outstanding example of marketing coursework. International organisations and bodies such as the World Trade Organisation (WTO) and the European Union (EU) play important role in the continued development of global business opportunities.
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The Always Young Centre's Strategic Business Plan Marketing Case Study
11 pages (3121 words) , Download 0 , Case Study
Free
The paper “The Always Young Centre’s Strategic Business Plan” is a  perfect variant of case study on business. The dynamics of living have had global impacts. The number of elderly has been increasing with the increase in life expectancy. The demographics of age change have been changing, with countries recording reducing birth rates and lower death rates, hence resulting in more elderly people.
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Integrated Marketing Communication Plan for EnviroGuard Company Marketing Case Study
12 pages (3341 words) , Download 0 , Case Study
Free
The paper "Integrated Marketing Communication Plan for EnviroGuard Company" is a wonderful example of a case study on marketing. Integrated Marketing Communications is a way of planning systematically. This is done in order to determine the most consistent and effective message for appropriate target audiences.
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Marketing Analysis of Univera in Vietnam Marketing Case Study
4 pages (1222 words) , Download 0 , Case Study
Free
The paper “Marketing Analysis of Univera in Vietnam" is a worthy example of a case study on marketing. There is a growing movement towards personal development and aesthetic balance in Asian countries. The need for Asian women to beautify and keep their primes is apparent.
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Building Buzz to Beat the Big Boys by Steve O'Leary and Kim Sheehan Marketing Book Report/Review
10 pages (2878 words) , Download 0 , Book Report/Review
Free
The paper "Building Buzz to Beat the Big Boys by Steve O'Leary and Kim Sheehan" is a good example of a book review on marketing. The internet has brought about a redefinition of systems of business and how they interrelate and dialogue with consumers. This is mainly true for small businesses, which come across challenges marketing their goods and services.
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Customer Relationship Management in the Car Industry Marketing Research Paper
12 pages (3497 words) , Download 0 , Research Paper
Free
The paper “Customer Relationship Management in the Car Industry" is a thrilling example of a research paper on marketing. Companies with intensifying competition are laying special stress on Customer Relationship Management and are looking forward to including it in the management thinking process.
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The Marketing Systems for Toyota Prius Marketing Case Study
9 pages (2613 words) , Download 0 , Case Study
Free
The paper 'The Marketing Systems for Toyota Prius" is a perfect example of a marketing case study. Business survival depends on the marketing strategy used by the company. Toyota Prius has been a model of choice for many car owners. New car models have been introduced in the market; but for Toyota Prius, it has been a success.
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Strengths, Weaknesses and Opportunities of Carry-On-Cruising Marketing Case Study
12 pages (3235 words) , Download 0 , Case Study
Free
The paper “Strengths, Weaknesses and Opportunities of Carry-On-Cruising" is an exciting example of a case study on marketing. This report is going to analyze the business environment under which a company known as Carry-On-Cruising which is a leisure river cruise company operates under and how to improve its operations and ensure sustainability.
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The Impact of Uncertainty on Organizations in a Supply Chain Marketing Assignment
13 pages (3546 words) , Download 0 , Assignment
Free
In the course of businesses transactions, the business must deal with many different types of uncertainty. These may include competitors’ actions, share prices, petrol prices, floods, droughts, workers strike, bomb threats, shortage of raw materials and labor, or sudden increases or decreases in demand for products or services.
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Promotion of Recycled Water for Drinking in Frankston Marketing Case Study
15 pages (4156 words) , Download 0 , Case Study
Free
As a company, we have developed a good product, we will ensue consumers get all the relevant information about it and create brand loyalty so as not to allow consumers shift from our product to those of rivals. Frankston being an area with moderate rainfall and a large number of inhabitants.
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Market Situation and Consumption of Coffee Products in Abu Dhabi Market Marketing Term Paper
15 pages (4007 words) , Download 0 , Term Paper
Free
The paper “Market Situation and Consumption of Coffee Products in Abu Dhabi Market” is a  great version of a case study on marketing. Abu Dhabi is a federal capital located at the center of the (United Arab Emirates) UAE government and is said to be one of the most modernized cities in the world. The population is about 1.5 million.
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Holiday Destination Choices of Individuals Marketing Research Paper
12 pages (3251 words) , Download 0 , Research Paper
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It is defined as a sequence of cognitive operations that are performed deliberately, which incorporate environmental elements in a specific place and time. It is further considered as an interaction between a resulting problem that requires a solution and the person who is willing to provide for a solution within a defined environment.
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Marketing Plan for Butchers@Home Marketing Case Study
11 pages (3065 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Butchers@Home" is a worthy example of a case study on marketing. Butchers@Home is a relatively new division of Mauro Bros Butchers, a Melbourne based company that specializes in the sale of meat and several other products. The company has been in operation for over thirty years and has served various households and institutions like restaurants and nursing homes.
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Integrated Marketing Communication Plan for the Water Recycling Company Marketing Case Study
16 pages (4408 words) , Download 0 , Case Study
Free
The paper “Integrated Marketing Communication Plan for the Water Recycling Company" is a great example of a case study on marketing. This report involves an integrated marketing communication plan for a company that is dealing with the recycling of wastewater to be fit for human use. It has four main sections.
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Brand Preference Survey Marketing Research Paper
10 pages (2789 words) , Download 0 , Research Paper
Free
The paper “Brand Preference Survey" is a thoughtful example of a research paper on marketing. A brand is very important in penetrating the market and the product has to make an impact in the desired market. There has been a growing interest in determining the perceptions of consumers, especially teenagers and young adults towards brands.
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Phenomenon of Glocalization Marketing Essay
11 pages (3428 words) , Download 0 , Essay
Free
Companies are “benefitting greatly from the global markets as it is giving them a wide market to cater to and at the same time helping to improve the bottom line”. (Ellis, 2001) This is making more companies to get acclimatized to the local conditions. Today “businesses which are global are a force for good”.
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Major Decision-Making: Compensatory Decision Marketing Term Paper
8 pages (2772 words) , Download 0 , Term Paper
Free
The paper "Major Decision-Making: Compensatory Decision" is a brilliant example of a term paper on marketing. In this study, screening rules were consistent with consumer optimization (compensatory). Based on the responses of the participants, the holiday which the respondents most likely to engage in are surfing in the Philippines. They have chosen other leisure activities.
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The Android Market for Paid Applications in the United Arab Emirates Marketing Research Paper
19 pages (5593 words) , Download 0 , Research Paper
Free
The paper “The Android Market for Paid Applications in the United Arab Emirates" is a meaningful example of a research paper on marketing. Mobile phones will soon be heading to towards the list of our must-haves and very competitively so. The Android market for mobile phone paid applications by Google offers a cutting edge in mobile technology. I
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