Free Marketing Essay Examples and Topics | Page 94

Marketing Decision and Customers Behavior in Online Marketing and Buying Decisions Marketing Research Paper

18 pages (5948 words) , Download 0 , Research Paper

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The paper "Marketing Decision and Customers’ Behavior in Online Marketing and Buying Decisions" is a good example of a marketing research paper. In contemporary marketing literature, consumer behaviors have been widely discussed; investment made in the product design, product packaging, quality distinction, sales promotion, advertisement strategist are some of the factors that woos customers to make buying decisions.

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Smart Phones Marketing in Australia Marketing Research Proposal

18 pages (4648 words) , Download 0 , Research Proposal

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The paper "Smart Phones’ Marketing in Australia " is a perfect example of a marketing research proposal. This report utilizes the marketing Research methods in analyzing the general usage of smartphones in Australia. This includes the brand of smartphone mostly used, how frequent smartphones are used, their most used features and which age group utilizes them mostly.

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SERVQUAL Model as a Metric for Service Quality in the Airline Industry Marketing Research Proposal

10 pages (3023 words) , Download 0 , Research Proposal

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The paper "SERVQUAL Model as a Metric for Service Quality in the Airline Industry" is a good example of a marketing research proposal. Service quality in the airline industry is a crucial issue in the global air transportation industry. Even though numerous studies in the past concentrated on the subject of evaluating airline service quality, the majority of these studies used the SERVQUAL model.

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Conducting a Marketing Audience Research Marketing Research Proposal

7 pages (2046 words) , Download 0 , Research Proposal

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The paper "Conducting a Marketing Audience Research" is a good example of a marketing research proposal. Conducting marketing research is an essential part when it comes to marketing, there are many ways businesses use to conduct market research. The use of the internet to conduct market research is gaining popularity.

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Marketing Channels of 21 Plus Market Segment at La Trobe University Marketing Research Proposal

11 pages (3346 words) , Download 0 , Research Proposal

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In general, the paper "Marketing Channels of 21 Plus Market Segment at La Trobe University" is an outstanding example of a marketing research proposal. The main purpose of this research is to understand the characteristics and the preferred marketing channels of 21 plus market segment at La Trobe University.

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Marketing Mix Strategy Marketing Research Paper

12 pages (3515 words) , Download 0 , Research Paper

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The paper "Marketing Mix Strategy" is a great example of a Marketing Research Paper. This report aims at developing a new marketing mix strategy for Toyota Prius car that competes against Ford Mondeo. This report, therefore, sets out to demonstrate how the proposed marketing mix strategy will create and at the same time deliver sufficient customer value.

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Business and Sustainability Marketing Essay

12 pages (3370 words) , Download 1 , Essay

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It has successfully implemented Wal-Mart's low pricing strategy which is yielding positive results. Furthermore, Wal-Mart’s robust financial performance (revenues reaching $348,650 million during the fiscal year 2007, an increase οf 11.7% over 2006) would provide financial stability to the company.

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Marketing Planning Assessment: Midland Cycles Marketing Business Plan

11 pages (3469 words) , Download 6 , Business Plan

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Much of this growth can be attributed to changing social attitudes regarding cycle recreation as well as clever and innovative marketing efforts which focus not only on the product and its attributes but is used to relate to lifestyle preferences of the cycle industry's intended market segments. This marketing plan describes the current cycle industry.

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The Current Trends of Mergers Marketing Term Paper

8 pages (2507 words) , Download 1 , Term Paper

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The author states that Schraeder et al. supported that ‘mergers and acquisitions are becoming a strategy of choice for organizations attempting to maintain a competitive advantage’. However, there are cases that M&A does not lead to the required result – probably because the necessary measures are not taken in advance.

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Market Plan for Levis Jeans Marketing Business Plan

8 pages (2279 words) , Download 8 , Business Plan

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USA has a mixed group of people with different ethnicities, thus the environment there favors the company. The number of immigrants is increasing, and this has increased the number of customers for the company. The company focuses on teenagers mainly within the ages of 18-25, thus the jeans, pants and other products are all designed keeping the latest trends and fashions in mind.

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The Analysis of Apple's Products Marketing Term Paper

6 pages (1753 words) , Download 1 , Term Paper

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In addition, the company has been using online digital communities such as Face book, Twitter, and YouTube. Apple has designed official fan pages each at Face book and Twitter that post news, promotion, events, commercials, and related videos. Similarly, the company uses YouTube for commercials and other related content such as viral videos, event coverage, and interviews with the CEO executives.

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Strategy Planning of Telmarket Marketing Report

8 pages (2847 words) , Download 1 , Report

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Chinese language is quite different from that of English. In history, there are a number of incidences where the companies had to face a number of issues regarding the pronunciation of brand names in the local language. So, brand name can be a problem in the Chinese market. Telmarket must consider this fact with importance to avoid any such undesirable incidence.

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Globalization and its Effects on International Marketing Marketing Term Paper

9 pages (3057 words) , Download 1 , Term Paper

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Globalization in the simplest form can be defined as a means the reduction of barriers to the exchange of goods, services, and ideas across national borders. Globalization is a universal process. This process has made the world one market place where things produced in one part of the world can be sold and utilized in the other part of the world.

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Marketing Strategies for Middle Eastern Countries as Opposed to Western Countries Marketing Term Paper

12 pages (3166 words) , Download 1 , Term Paper

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Marketing is the tool by which companies create awareness of their products in consumers. A company’s selling ability and profitability depend greatly on the effectiveness of its marketing policies and plans. “Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others.”

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International Marketing Management for Multinational Companies Marketing Assignment

8 pages (2450 words) , Download 2 , Assignment

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International marketing strategies are quite different from national marketing strategies. Many companies assume that what works in their home country will work in another country. They take the same product, same advertising campaign, even the same brand names and packaging, and with virtually no chance to try to market it the same way in another country.

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Fashion Advertising and its Affect on the Public in Different Domains Marketing Essay

18 pages (4500 words) , Download 1 , Essay

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Moreover, there are certain problems when it comes to fulfilling these needs which are easily remarked as the risks and downsides of fashion and clothing. The risks are something that suggests a person might not look really nice if he tries to imitate the person from the social group, with which he holds special affinity and wants to look just like him merely for the sake of nothing but sheer attachment.

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Differences between the Social Marketing and Commercial Marketing Marketing Essay

8 pages (2356 words) , Download 2 , Essay

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Andreasen defines social marketing as “the application of commercial marketing technologies to the analysis, planning, execution, and evaluation of programs designed to influence the voluntary behavior of target audiences in order to improve their personal welfare and that of society”.

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E-Marketing Analysis for Amazon Marketing Essay

12 pages (3391 words) , Download 1 , Essay

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This has promoted the emergence of e-commerce and e-business. This is the face of business in the 21st century which has turned out to be more personalized and customer-oriented than the old marketing. E-marketing promotes more personal contact between the seller and the buyer.

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The Real Beauty of the Dove Campaign: A Critical Analysis Marketing Case Study

12 pages (3275 words) , Download 1 , Case Study

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All in all, it can be said that these recommendations are redundant as this is what Dove has done throughout the campaign’s run of almost three years. However, Dove should not be complacent about its current success as it can be reversed with one wrong move. All the competitors need is an opening in order to swoop down and take over Dove’s current position as a market leader.

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Internet and Its Impact on Traditional Retail Marketing Literature review

9 pages (2229 words) , Download 1 , Literature review

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The continuous development of ICT has a great impact on the marketing approach since the late 1990s. Even though 32% of American adults do not use the Internet, the estimated population of Internet users has grown up to 6.5 billion all over the world estimated.

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Uncle Tobys New Cereal Brand: IMC Plan Marketing Coursework

10 pages (3671 words) , Download 1 , Coursework

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Uncle Toby's has become one of the most trusted names in Australia, and is one of the Australian market leaders in the Nutritious snacks products. It also remains at the top of the Breakfast cereals ladder. It is committed to making healthy eating enjoyable and easy. Furthermore, Uncle Toby's active sports sponsorship, particularly to swimming, has made it one of Australia’s top sports sponsors.

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The Growth Path of Samsung Home Entertainment Marketing Essay

8 pages (2125 words) , Download 1 , Essay

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In relation to diversification, Samsung Home Entertainment originally operated with a basic product structure and then the company started to diversify its product lines. This diversification attempts not merely have led to a more even-handed profit structure by trimming down the contribution of long-established consumer electronics and home appliances.

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Marketing cell phones in an emerging market:China Marketing Report

9 pages (2443 words) , Download 1 , Report

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The market for mobile phones in China is a highly saturated, competitive environment with multiple domestic and international cell phone companies looking for innovative and unique ways to market their individual products. China is, currently, the largest mobile phone market across the globe, with more and more consumers adopting mobile technologies annually, thus offering significant market potential for new companies. Additionally, consumer attitudes in this region in relation to mobile technologies are considerably positive, with consumers utilizing cell phones to conduct both personal socialization and professional business in a variety of active lifestyles.

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Marketing Communications Marketing Report

13 pages (3480 words) , Download 2 , Report

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Human beings have dynamic mental and physical capabilities. The intellect, we humans have, gives us the ability to chose and make decisions. In addition to that, various stimuli people receive from outside world have great influence over their decisions. For example, how much one has to buy for the New Year kitchen stock depends on the amount of money he have, and the time and knowledge, which he gives to work; depends on how much salary he is withdrawing form that company.

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Tesco Strategies for Market Leadership Marketing Essay

8 pages (2140 words) , Download 2 , Essay

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Tesco is one of those brands in the United Kingdom that look as if they are supposed to stay there forever. Founded in 1919 by Jack Cohen, Tesco has grown enough to become the undisputed leader of the British grocery and retail market (Peppers & Rogers, pp. 13-22, 2004). Moreover, it is not lacking behind in the international market and ranks third in the list after Wal-Mart and Carrefour.

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Globalized Marketing Development Marketing Coursework

7 pages (1932 words) , Download 2 , Coursework

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Since globalization has steeped in, competition has intensified and due to this every other day technological advancements are seen. While in the marketing world, every day new marketing strategies are emerging within the business operations so that companies can create benchmark and attain higher market share. But the basic concept of Marketing still remains the same.

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Market Entry Analysis Marketing Coursework

8 pages (2436 words) , Download 1 , Coursework

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Internet service providers have had to invest significantly to keep up with the technological changes and cater to the needs and demands of the market and the consumer. The opening of the world markets has allowed many companies to expand past national borders in the hope of attracting further consumers, especially in the developing world, and increasing revenue.

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Marketing Communication Marketing Coursework

8 pages (2177 words) , Download 1 , Coursework

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The marketing mechanism of the companies is directed to make the customers understand the product and creating a bond with the customers. Marketing has thus become important in the modern world economy. Marketing makes the company name known to the customers and helps to create a brand.

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Decline in the Number of Public Houses in the UK Marketing Report

7 pages (2238 words) , Download 1 , Report

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Finally, even within the beer market tastes are changing. Historically, pubs have been associated with the sale of strongly, flavored ( and in terms of alcohol content) local ales. (Watson, 1992) Increasingly, British beer drinkers are opting for less strongly flavored lagers and lighter beers in terms of alcohol content. (CAMRA)

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The UK's Audit Market Marketing Case Study

6 pages (1810 words) , Download 1 , Case Study

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In the paper submitted to the House of Lords committee, The FRC has suggested that the degree of competition can be increased in the UK audit market if the commission’s audit practice can be acquired by the small firms. If the government abolishes the “Audit Commission”, soon the competition may increase among the auditing firms.

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Report on Market Compatibility Marketing Report

6 pages (1953 words) , Download 1 , Report

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In contrast, Sweden’s legal systems and taxation experiences lighten burdens. As subjected to European Standards on imported products, the general regulations of the said procedures are followed, including proper documentation, risk testing validation, labeling, and marking of designated goods, with VAT at 25 % for most of the goods.

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Major Trends in Business to Business Marketing Marketing Report

6 pages (1662 words) , Download 1 , Report

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Social media, content marketing, and green marketing are among the top B2B marketing trends of this era and are expected to flourish with time. Content marketing, owing to its low cost and effectiveness, is the ‘in’ thing all over the world, and the majority of the companies have adopted it. However, doubts about its effectiveness are existent in society.

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Does the Efficient Market Theory Apply on the FOREX Market Fundamental Analysis vs. Technical Analysis Marketing Coursework

10 pages (2597 words) , Download 1 , Coursework

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Now according to our filter rule, it is above the value of 2%. This should predict the exchange movement prediction should be an increase in the value but the next immediate value is almost 3% which contradicts our supposition that the markets are inefficient and they do not follow the efficient market hypothesis.

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McDonald's and Globalization Marketing Coursework

11 pages (3183 words) , Download 1 , Coursework

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The jobs were distributed in various categories as per the skills, competence level, and qualifications of each employee. Cashiers, food packing staff, food making staff, cleaning staff, employees dealing with drive-through customers, cashiers and supervisors were all working to avoid any mishaps and quality compromising act.

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The Strategic Issue of Newspaper Paywalls Marketing Case Study

7 pages (2007 words) , Download 1 , Case Study

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Felix Salmon adds another aspect of the paywall that may not be immediately evident from this news release, reporting that “traffic has fallen off a cliff, from 21 million to 2.7 million page views per month” for these same sites. (Reuters, 2010) From these statistics, the 200,000 paid subscribers are only viewing on average 10 pages or news articles per month.

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Marketing Analysis - Charity Marketing Coursework

12 pages (3736 words) , Download 1 , Coursework

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The charitable sector offers its citizens a variety of services such as care, support, accommodations, and counseling, training to the children or families, people with disabilities, the unemployed, older people and also offers its services to those who are suffering from different harmful addictions, the homeless people and the refugees.

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Hospitality Service and Facilities Management Marketing Report

6 pages (2065 words) , Download 1 , Report

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Competition of Our Sandwich Store is café bars, pubs, and supermarkets which are also located around the vicinity of a university or campus. One of the café bars that I have checked on the internet, the Napoleon House café opens from 11:00 a.m.to 1l:00 p.m. that serves local sandwiches, soups, salads, and jambalayas.

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Marketing Research of Swing Jacket Inc Marketing Research Proposal

10 pages (2825 words) , Download 2 , Research Proposal

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The questionnaire will have two main sections; one on the demographic factors and then the main survey questions. The demographic profiles of the consumers will include questions on the socio-demographic characteristics of the consumers which include age, gender, socio-economic status, the number of years using Swing Jacket Inc. jackets among others.

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Marketing Strategy Marketing Assignment

7 pages (1911 words) , Download 1 , Assignment

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This assignment also designs a plan to measure marketing performance, determines any strategic partnerships the department store chain could develop that would promote the higher-ranged-priced products and support the expansion on the west coast and selects and outlines a digital strategy. The advantage of this strategy is that it will serve more in the long run; it helps to understand the performance of the business.

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Port Investment Strategies Marketing Coursework

8 pages (2488 words) , Download 1 , Coursework

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For an evaluation of the present alternatives, there is a need to base the expected net present value (ENPV) on earnings before tax, interest, amortization, and depreciation (EBITDA). Results indicate the strategies of investing in a new 4-level warehouse that has a flexible option was the best option compared with alternatives of the same scale.

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Strategic Marketing Plan Marketing Assignment

7 pages (2150 words) , Download 1 , Assignment

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We believe that we have a very clear idea of what our products will be and what we are going to serve them. Though we are new in the market however it is expected that we will be capturing a good market through our sheer product quality and service.

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Principles of Marketing Marketing Case Study

9 pages (2302 words) , Download 2 , Case Study

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From the above discussions, it is evident that the economic and demographic factors play an important role in deciding the company’s marketing strategies. All the strategies made by the company require keeping this in mind and according to plan as these form a base for all the strategies and planning of companies.

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Key Role of Marketer Marketing Term Paper

6 pages (1912 words) , Download 1 , Term Paper

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This paper will provide arguments on a relatively newer statement that marketers should become customer champions so that they could establish a loyal customer base and could strengthen their relationships with potential and actual buyers of Business-to-Business (B2B), Business-to-Consumer (B2C) products.

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Porters Five Forces Model of Strategy Marketing Case Study

7 pages (1795 words) , Download 1 , Case Study

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Porter’s model not only helps the companies understand their current standings in the market but also helps them achieve competitive advantage over their competitors. A company can use Porter’s five forces model to analyze its current ratings and competitors in order to design a well-structured and competitive business strategy.

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Social Networking in Tourism Marketing Marketing Coursework

6 pages (1942 words) , Download 1 , Coursework

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Online social networking has somewhat the same characteristics as the face to face communication, although with a different mechanism and a higher value in the modern perspective. Evidently online social networking is gaining increasing importance in the modernization of the business world.

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European Single Market Marketing Report

8 pages (2313 words) , Download 2 , Report

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As such, our operations as a company are under the provisions of the EU laws. The EU has had a number of treaties that outlines its operational policies. The first two treaties are the ‘Treaty on European Union (TEU) and the Treaty on the Functioning of the European Union (TFEU)’.

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Marketing Trends in the Newspaper Industry of Europe and France Marketing Report

10 pages (7161 words) , Download 3 , Report

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The Industry analysis of the media in Europe has pointed out that while other sectors of the media are growing, newspapers are in a decline, with some increases in circulation being demonstrated among papers such as The Guardian in the UK and Le Figaro in France after a change in format to the more compact tabloid size.(Mergent 2005).

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International Marketing of Products and Services Marketing Coursework

14 pages (3772 words) , Download 1 , Coursework

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In some cases, it is the image of the product which is more important than the actual features and in others, it is the associated services that become more important. However, if the rules of marketing, novelty, or even battling with public relations management techniques are carefully applied, there is no reason that a company should not be able to succeed in being the market leader.

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E-Newsletters as a Form of Direct Marketing Marketing Term Paper

12 pages (3344 words) , Download 1 , Term Paper

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The author states that an effective e-newsletter contains useful information for their customers. It also involves the details of new or additional products or services that a company is offering. Research has found that seventy percent of successful e-newsletters are written in a friendly and conversational voice.

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The Importance of Advertising Design in Creating Brand Personality Marketing Case Study

59 pages (10363 words) , Download 1 , Case Study

The responses of employees in the luxury car market are at the same level with those of customers – apart from the fact that customers state their view using very specific pieces of advertisement (in fact photos) that are related with the products/ cars of the 5 firms examined through current study.

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Marketing Essays