The Android Market for Paid Applications in the United Arab Emirates - Research Paper Example

The Android market for paid application applications Marketing Plan in United Arab The Android market for paid application applications Marketing Plan in United Arab Emirates Executive Summary Mobile phones will soon be heading to towards the list of our must-haves and very competitively so. The Android market for mobile phone paid applications by Google offers a cutting edge in mobile technology. In the past, mobile phones were just that – phones. However, the market response to more advanced features incorporated in the mobile phone handsets is calling for a greater demand from the customer base and consequently an even larger one in the production of the same. Presently, Google is a partner in marketing the Android market for paid application with many large corporations such as Samsung and LG. The consumer is getting used to the same technology in the field that would not take much credit for innovativeness. Android market for paid application by Google allows for integration of computing in its functionality such as complex software solutions. For the United Arab Emirates consumers, it is a pity that Android by Google is not a brand whose existence in market they could celebrate – it is currently not available. Once availed and absorbed into the United Arab Emirates market, Android by Google would make a great impact for the United Arab Emirates consumers. Android is capable of working on numerous carriers and function on a variety of mobile handsets. Financing the project would be an investment that Google is capable of making considering the availability of human resource in terms software engineers and developers. The United Arab Emirates, on the other hand, is host to human resource that is well-versed with technology. With many mobile phone manufacturers such as Motorola® already commissioning Google android developers to create applications for their handsets, the trend in the United Arab Emirates would be expected to be no different. The revenue turnover and the return on capital that Google realizes time and again usually come through online ads and especially through the Google adsense project. The launching of Android market for paid application by Google in the United Arab Emirates will mean advertising taken to another level – reaching the consumer through the mobile phones. This is more viable as the mobile phone is amongst the easiest technological gadgets that consumers carry with them almost everywhere. No doubt the launching of Android market for paid application by Google in the United Arab Emirates will generate more revenue for Google, eventually translating into consumer satisfaction and business viability. The features incorporated in this strategy seek to unveil a way in which the Android market for paid applications by Google will effectively be marketed in the United Arab Emirates (UAE). Objective The market strategy based on extensive research on Android market for paid applications by Google in the UAE aims at retaining the current Android application market consumer base that has either relocated to the UAE or is in the process of doing so on top of establishing a link to grasp the non-Android consumers. Already the market is laid down with information on Android market for paid applications by Google through either word of mouth or the internet since the internet is a major communication mode in the UAE, Tim (2006). Applications designed for Android are widely preferred with respect to already existing applications for cell phones that run on other mobile operating systems such as Symbian™. The aim will be to provide the wide range of mobile applications for the smartphone industry. Table of Contents The Android market for paid application applications 1 Marketing Plan in United Arab 1 The Android market for paid application applications Marketing Plan in United Arab Emirates 1 Executive Summary 1 Objective 2 The Marketing Plan i Marketing Objectives i Target market i Cultural Analysis i Country History i I.Geographical Setting ii A.Location ii B.Climate ii C.Topography ii II.Social Institutions ii A.The Family iii 1.The nuclear Family iii 2.The Extended Family iii III.Language iii Economic Analysis iv I.Introduction iv II.Population iv A.Total iv 1.Growth Rate v 2.Number of Live Births v 3.Birthrates v B.Distribution of Population v 1.Age v 2.Sex v 3.Geographic Areas vi 4.Migration Rates and Patterns vi 5.Ethnic Groups vi Economic Statistics Activity vi Introduction vi Gross Domestic Product vi 1.Total vi 2.GDP Growth Rate vii A.Personal Income Per Capita vii B.Average Family Income vii C.Communication Systems vii 1.Modes Available and Usability vii 2.Infrastructure Types vii D.Political System viii 1.Stability viii 2.Political Parties viii 3.Special Taxes viii 4.Role of the Local Government ix E.Legal System ix 1.Judicial System ix 2.Islamic Law ix 3.Intellectual Property Protection ix F.Social Organizations x 1.Group Behavior x 2.Social Classes x G.Business Customs and Practices x A.Religion and Other Belief Systems xi 1.Orthodox Doctrines and Structures xi 2.Aesthetics xi A.Diet and Nutrition xii 1.Typical Meals xii B.Housing xii 1.Home ownership xii 2.Types of housing xii C.Clothing xiii Official Dress Code xiii D.Recreation, Sports and other Leisure Activities xiii E.Social Security and Health Care xiii Conclusion xiv Market Audit and Competitive Market Analysis xiv Introduction xiv 1.Relative advantage xiv 2.Compatibility and Complexity xv A.Major Hurdles to Product Acceptance xv A.The Target Market xv 1.Geographical Locales xvi 2.Available Transportation and Communication Forms xvi B.Working Conditions xvii 1.Employee Participation xvii 2.Salaries and Benefits xvii C.Principal Industries xvii D.Foreign Investment Opportunities xviii E.International Trade Statistics xviii 1.Major Exports xviii a.Dollar Value xviii 2.Exchange Rates xix a.Fluctuations xix b.Corruption/ Bribery Index xix 3.Trade Restrictions xix a.Trade Embargoes xix 4.Tariffs xix F.Labor Force xx a.Unemployment Rates xx b.Inflation Rate xx G.Channels of Distribution xx 1.Middlemen and Transportation xx 2.Administrative Costs xxi 3.Price determination xxi 4.Prices of Competitor Products xxii 5.Market Penetration Strategy xxii Conclusion xxii Charts xxvii The Marketing Plan Marketing Objectives The plan discussed in this section aims at reaching out to the “left-out” smart phone consumer base in the United Arab Emirates. For quite some time now, it has been put into documentation that out of every $10 that Google makes $9.5 is generated through advertising. As business, however, it is Google’s responsibility and role to reach out to customer satisfaction and expectation, exceeding them at the least. This calls for expanding beyond the areas where the Android market for paid application by Google is already popular. Target market Cultural Analysis In order to fully comprehend the market, an analysis on the culture of the people in the UAE is conducted, bearing in mind that the natives only account for around 15% of the entire population. Android by Google market development in the UAE will highly be influenced by the culture of the people in the UAE. Country History The seven United Arab Emirates namely Abu Dhabi, Ras al-Khaimah, Umm al-Qaiwain, Dubai, Sharjah, Fujairah and Ajman formed the UAE federation through the signing of a permanent truce in the year 1971 following the withdrawal of British from the Gulf of Persia. Prior to the formation, the UAE was inhabited by people known for seafaring, who later converted to Islam in the seventh century (Middle East international Directory, 2011). I. Geographical Setting A. Location The United Arab Emirates neighbors Oman and Saudi Arabia in the Middle East bordering the Gulf of Persia and the Oman Gulf. B. Climate With a desert climatic condition, little or no rainfall is experienced over long periods. The land is less productive with some areas being termed as completely barren, while less than 0.01 is cultivable. C. Topography The terrain of the United Arab Emirates is generally flat with the Eastern side offering a mountainous landscape. II. Social Institutions There are established a number of social institutions in the UAE, from charities to orphanages and humanitarian organizations although the basic unit is the family A. The Family 1. The nuclear Family The nuclear Family constitutes of the father and the mother with an average of four or five children 2. The Extended Family Immediate cousins, uncles, aunts and grandparents are usually a closely-knitted lot who uphold tight relationships. It is normal for the extended family members to check on each other often. III. Language A. The Official Language Since attaining independence the United Arab Emirates adopted a policy on language that commissioned Arabic as the official language. However, in the commerce and business world, English as a language is diversely comprehended and would rate equally to Arabic. B. Spoken Versus Written Languages The people of the UAE, especially the natives, have from a general point of view excellent literacy in Arabic (both spoke and written) compared to a negligible portion that has an equal proficiency in English C. Dialects Though there is not a mother tongue in the United Arab Emirates, Arabic is the formal language. The lack of a common mother tongue can be traced to the variety of Arabic lingoes. 6 out of every 10 people in United Arab Emirates speak in either one or more of the many Arabic dialects. The different Arabic dialects are members of the Afro-Asian (Hamito-Semitic) family. The Arabic languages in the United Arab Emirates are: Saudi, Egyptian, Arab Shihh, Gulf Arabic, Omani, Jordanian, Syrian, Palestinian, Yemeni, Iraqi and Sudanese Economic Analysis I. Introduction The economy of the United Arab Emirates is considered very rich generating almost all the wealth from Oil. Countries whose economies are dependent on oil rank below other country economies that do not depend on oil only e.g. Japan and the United States. The United Arab Emirates GDP ($74.5) and GDP per capita ($29,100) disallow the United Arab Emirates to be considered a Less Developed Country (LDC). This leaves the United Arab Emirates between the More Developed Countries (MDC) and the Less Developed Countries and would best be considered a Newly Industrialized Country (NIC). II. Population A. Total The number of consumers the marketing of Android market for paid application by Google would be relative to the population of the United Arab Emirates that currently stands at 4 million. The population indicated includes foreigners who constitute up to 80% of the entire population. 1. Growth Rate The United Arab Emirates estimates the growth rate of its population to be 1.5%. 2. Number of Live Births Abed & Hellyer (1997, 2001, p. 258) argue that the rate of maternal mortality in 100,000 births in the United Arab Emirates is 26. 3. Birthrates The UAE is currently experiencing a long life expectancy with significant reduction in the birth rate by up to 50% rating the birth rate are an average of 16 births per a population of 1000. B. Distribution of Population 1. Age The number of the young and the middle-aged to a great extent is more than the number of the old. Technology is perceived to vibrantly thrive among the young and the middle-aged, which translates into an outstanding advantage for the marketing of Android market for paid application by Google. 2. Sex The number of women in the UAE is less compared to the number of men in the entire population. 3. Geographic Areas With the increased developments, the UAE has witnessed a great rise in the number of urban centers with the larger population living in urban areas like Dubai and Abu Dhabi. Slowly, yet steadily the rural density is diminishing by the day. About 87 out of every 100 people reside in urban areas with an arithmetic mean of about 5.5 per household. 4. Migration Rates and Patterns Out of every 10 people in the UAE, 8 are foreigners since the UAE tends to be a land of open opportunities with fewer restrictions on inflow of foreigners. It consequently boasts of a 2.03/1000 migration rate. 5. Ethnic Groups The geographic situation of the UAE surrounded by Arab countries in the Middle East translates into its people belonging to the nativity of the Afro-Asian (Hamito-Semitic) family. Economic Statistics Activity Introduction The economy of the United Arab Emirates is considered very rich generating almost all the wealth from Oil. Countries whose economies are dependent on oil rank below other country economies that do not depend on oil only e.g. Japan and the United States. Gross Domestic Product 1. Total The United Arab Emirates has a Gross Domestic Product of $74.5. 2. GDP Growth Rate The ever-rising demand for Oil and Oil-products in the consumer market translates into the current 6.7% growth rate on GDP. A. Personal Income Per Capita The GDP per capita is estimated to be at $29,100, a good indication that the living standards are fairly above most of the Arab countries. B. Average Family Income The Average income rate for the residents of each of the seven constituents is rated at AED18, 248.60 per month. C. Communication Systems 1. Modes Available and Usability The country notebook indicates that the United Arab Emirates is ranked highly in the usage of cell phones within the geographic region of the Middle East. While about 24 out of every 100 United Arab Emirates inhabitants use the internet for communication, 76 out of every 100 communicate by use of cell phones. 2. Infrastructure Types By the year 2004, the United Arab Emirates could account for a very well-networked transport network made up of 35 airports with an additional 2 heliports on top of exemplary road systems connecting virtually all the United Arab Emirates cities. The transport network is a key factor that the marketing of Android market for paid application by Google would find favor in, in terms of reaching out to the consumer. D. Political System The organization of the United Arab Emirates government is federal with some mandates being released to the emirates. 1. Stability The political situation in the United Arab Emirates will most likely not pay homage to major changes in the administrative structure in the nearer days to come and is reasonably stable. The political risk of the United Arab Emirates with reference to the Economic Intelligence Unit is C (where E = maximum possible risk, A=least possible risk). The rating is as so mainly due to the political tensions in the United Arab Emirates’ neighbors 2. Political Parties The UAE does not have any political parties. 3. Special Taxes The market for paid application applications business will enjoy a no-tax on sales generated, gains on capital or income. Further on the taxes, Dubai does not charge corporate taxes, save on financial institutions, (Dubai Industrial website, 2007). 4. Role of the Local Government Each of the seven UAE federation members has a local government whose sole purpose is to run the affairs of the respective federation, managing local resources and operations with room for synergy and decision-making in the Federal government. E. Legal System 1. Judicial System The judges are appointees of the president and there is established a Union Supreme Court. 2. Islamic Law Depending on the offense or matter involved, the United Arab Emirates has established a system of the law based on Civil, Commercial and Criminal matters to be addressed according to a code law. Religious disputes and family fallouts are attended to with the application of Sharia. 3. Intellectual Property Protection The legal system is well founded with laws to enhance commercial operations and intellectual property protection with the United Arab Emirates being a member of the World Trade Organization starting 1996. F. Social Organizations 1. Group Behavior The Emiratis would be less considered as Individualistic based on their Individualism rate at 38 and therefore the element of collective decision-making with attention to groups the decisions target. The Power Distance Index (PDI) allows for hierarchy with the makers of the decisions being detached from the common group. This translates into decisions for corporations mainly realized by the top management. Based on the population constituting of more middle-aged and young than the old, structures in the corporate World are witnessing younger decisions due to the high number of young graduates joining the corporate world. 2. Social Classes Power is determined by how high a person climbs in the hierarchical ladders courtesy of the existence of social barriers making it difficult to set goals and achieve them starting from the lowest level of the ladder. G. Business Customs and Practices The Power Distance Index (PDI) allows for hierarchy with the makers of the decisions being detached from the common group. This translates into decisions for corporations mainly realized by the top management. III. Religion and Aesthetics A. Religion and Other Belief Systems 1. Orthodox Doctrines and Structures Being the official religion, Islam is the most popular and prominent religion. Out of every 100 United Arab Emirates’ citizens, 85 are Sunni Muslims with the remaining 15 submitting to the Shi’a Muslim faith. With most of the foreigners originating from the Southern and the South Eastern areas of Asia and an-almost negligible number of foreigners coming from the Middle East, North America and Europe United Arab Emirates observers approximate that out of every 100 foreigners, 55 are Muslims, 5 are Christian, 5 are Buddhists, 10 are Hindu and the remaining belong to religions with negligible population such as the Parsi, Sikh and Bahá'ís (most live in Dubai and Abu Dhabi). 2. Aesthetics The United Arab Emirates practice the khaleeji tradition of the Gulf of Persia, which is popular for Bedouin folk music. The fishermen in the United Arab Emirates are known to have dance songs within their respective areas. In modern music, the United Arab Emirates plays host to the popular performers such as the first female star of pop music in the gulf region, Ahlam and Aithah Al-Menhali. Ali Burrogha, is another popular music performer although he has sought for the banning of his recordings as he currently practices a stern Islamic lifestyle. IV. Living Conditions The average living conditions of the UAE residents is generally above good as indicated by the GDP per capita and the average annual family income A. Diet and Nutrition The United Arab Emirates regularly imports agricultural products to cover up the food deficiency gap left through local production. There are established dietary restrictions on pork through the Islamic Law. 1. Typical Meals The foods that are common in the UAE include the imported fresh and dried fish, dairy products, camel milk and camel meat. B. Housing 1. Home ownership About 80% of the natives live in nuclear-family set-ups in homes that they own. However, plenty of rental houses and apartments are available driven by the high demand from foreigners seeking housing. 2. Types of housing The housing scheme in the UAE is typically permanent with traces of temporary housing. However, the independent villas seem to be more especially in the urban areas. C. Clothing The Arabs of the United Arab Emirates are looked up at as trendy and fashionable; a people keeping up with time and the newest trendy designs. The native women put on a veil and dress up in black on-coats while the native men put on white tunics. Official Dress Code In the United Arab Emirates apart from Dubai, which is a bit tolerant to dress code, short dresses such as mini skirts and shorts for foreign women and men respectively is generally unwelcome. D. Recreation, Sports and other Leisure Activities The value upheld by the Emiratis for their personal lives is so high with most of them committing most of their time to religious activities and leisure. Thus, the Emiratis would have greater preference to personal life over jobs. Football is however the most popular sport among the residents of UAE. E. Social Security and Health Care Since most of the natives are major shareholders in oil and gas companies as well as other corporate factions in business, there is established a guarantee income security even after retirement. Health care amenities are available with both foreign and local health care workers employed to ensure high quality health care. Conclusion The economic analysis suggest a grand opportunity for the introduction of the Android market for paid application applications based on the high GDP, exemption of taxes and the living standards of the people. Market Audit and Competitive Market Analysis Introduction This section provides a critical evaluation of the UAE market banking mainly on the competitiveness of the Android market for paid application applications. Statements of figures, price determination and the competition on the ground as well as the gathering of data for the market are brought into clear perspective in this section. I. The Product Android is an open-source operating system that enhances mobile computing technology in cell phones through Android market for paid application by Google allows for integration of computing in its functionality such as complex software solutions. Presently, Google is a partner in marketing the Android market for paid application with many large corporations such as Samsung and LG according to FountainGuy (2011). The consumer is getting used to the same technology in the field that would not take much credit for innovativeness. 1. Relative advantage The advantage Android market for paid application by Google has over the three worthy business competitors is the fact that it is open software that can be used on cell phones with the capability of running the Android market for paid application platform like the Smartphone and the blackberry. The cutting edge would be the fact that Android market for paid application can run on most Apple’s iphone, RIM’s Blackberry and Windows mobile phones. 2. Compatibility and Complexity The popularity of the iphone and the Blackberry especially will not call for consumers to shift hardware in order to run Android market for paid application on their mobile phones since the competitor’s have brands that allow for dual-booting. A. Major Hurdles to Product Acceptance As noted earlier in the cultural analysis segment, the residents of the UAE are not known for ease of acceptance in change and the existence of the social classes would be a barrier to the overall product acceptance if the high profile society opts for other products. II. The Market A. The Target Market The target consumer age is the young and middle-aged tend as they to favor a life that is up-to-date with fashion, style and technological advancements. Since many of them are already internet savvy, it is presumed that based on customer demand queries over the introduction of Android market for paid application by Google into the UAE market that most of these demands come from the young and the middle-aged, FountainGuy(2011). The next target of consumer base acquisition will be the already established local businessmen and foreign investors. The reason behind this is the applicability of the Android market for paid application platform for business purposes. 1. Geographical Locales The geographic positioning of the UAE plays link to South East Asia, Europe and Africa, which basically gives the UAE a competitive edge on accessibility by investors and visitors alike. The diversity of Dubai favors the premises of operations for the development and dispatch of the Android market for paid application by Google product. The general tolerance on foreign culture and the availability of technologically apt foreigners will be a remarkable advantage for the human resource department upon the launch of Android market for paid application by Google. 2. Available Transportation and Communication Forms By the year 2004, the United Arab Emirates could account for a very well-networked transport network made up of 35 airports with an additional 2 heliports on top of exemplary road systems connecting virtually all the United Arab Emirates cities. The transport network is a key factor that the marketing of Android market for paid application by Google would find favor in, in terms of reaching out to the consumer. The country notebook indicates that the United Arab Emirates is ranked highly in the usage of cell phones within the geographic region of the Middle East. While about 24 out of every 100 United Arab Emirates inhabitants use the internet for communication, 76 out of every 100 communicate by use of cell phones. B. Working Conditions The working conditions in the UAE are favorable due to negligible or no interference coming from political realms or instability. There are established Free Trade Zones where foreign investment would thrive successfully. 1. Employee Participation A large section of the Emiratis does not subscribe to waged labor. This can easily be attributed to the large shareholdings that most citizens possess in the oil businesses. The shares are a guaranteed income generator through dividends. Consequently, you will rarely find the citizens motivated to doing any kind of work. 2. Salaries and Benefits Wages and salaries in the UAE are not subjected to income taxes and the establishment of labor laws to cater for systematic awarding of work benefits is notable. C. Principal Industries 0.32 of the United Arab Emirates GDP is dependent on oil and natural gas economic sectors. Of notable contribution to the GDP of the United Arab Emirates accounting for 0.03 is the agricultural sector that includes fish, dairy, vegetables and poultry. Business operations, real estate and the government add up the remaining 0.44 of the entire GDP in the United Arab Emirates. D. Foreign Investment Opportunities There exists in the United Arab Emirates vast opportunities for foreign investment especially outside the oil-oriented trading that is mainly dominated by local investors and owners. As an incentive to foreign investment, the United Arab Emirates charges no corporate tax or tax on earnings despite the strength of the economy and the lofty income per capita. The incentives for foreign investors are topped up by Free Economic Zones totaling to sixteen that allow for full rights of ownership. Economic regulations and trends reveal that the United Arab Emirates is up to the task in ensuring the attainment of a fully developed state especially owing to the high foreign investment demand. E. International Trade Statistics 1. Major Exports Generally, petroleum products such as crude oil and natural gas are the main exports by the United Arab Emirates although agricultural produce such as dried fish are also involved. The United Arab Emirates also procures machinery, consumer goods and food via imports. China, India, Japan, USA and Western Europe top the UAE list of suppliers. The imports are expected to continue flourishing mainly in high priority areas such as technology and medical fields guarded by the positive foreign investment terms. a. Dollar Value The foreign exchange rate of the UAE Dirham has been fixed against the USD at the rate 1.00 USD=3.67290 AED since the year 2002. 2. Exchange Rates a. Fluctuations Since its fixation of the exchange rate against the US dollar, the Dirham has suffered drops in exchange rates against other major currencies such as the Euro, the Japanese Yen and the Great Britain Pound. b. Corruption/ Bribery Index The United Arab Emirates ranks the highest among the Arab countries at position 30 out of 180 countries in the Corruption Perception Index with a 6.2 out of 10 value index according to Transparency International. 3. Trade Restrictions a. Trade Embargoes The UAE investment market can be considered as fair as it is currently not under any trading embargoes or sanctions. 4. Tariffs The market for paid application applications business will enjoy a no-tax on sales generated, gains on capital or income. Further on the taxes, Dubai does not charge corporate taxes, save on financial institutions, (Dubai Industrial website, 2007). F. Labor Force For the labor force, the workers in the UAE will get incentives in order to lure them to work. Consequently, it is highly probable that the local labor force will be expensive to acquire. The labor may however not be a key issue as the Android market for paid application applications is already available via the internet. a. Unemployment Rates The rate of unemployment in the UAE was last estimated in the year 2009, standing at 4.2%. b. Inflation Rate With a 14.6% inflation rate on the UAE Dirham is perceived that the UAE’s currency is better than all other Arab countries in the region and even far off. G. Channels of Distribution 1. Middlemen and Transportation Local property listings companies will be the proxy to procuring of leased office space as Dubai prohibits foreign investors from owning land or real estate. Promotional marketing firms will be used as well as the local media for the purposes of advertising and creation of product awareness. The middlemen will call for increased operating costs. 2. Administrative Costs Foreign investments are subject to 51% ownership by the locals although Android will retain business control for the Android market for paid application applications. For the labor force, the workers in the UAE will get incentives in order to lure them to work. Consequently, it is highly probable that the local labor force will be expensive to acquire. The labor may however not be a key issue as the Android market for paid application applications is already available via the internet. (dubaiindustrialcity.ae, 2011) 3. Price determination Android market for paid application will be priced based on the features in applications’ form that it offers, the hardware requirements based on consumer taste. In achieving the target profits, Android market for paid application will make use of varying costs and fixed costs. The fixed Cost of full suite product: AED 85 for every Android market for paid application software developed and used on the phone. Since Android market for paid application will run in partnership with other companies that are willing to run the applications developed and developers of android applications, the cost of the Android market for paid application applications will be subject to alteration from one cell phone application to another. 4. Prices of Competitor Products Since the iphone is expected to pose the best challenge for Android market for paid application in the UAE, the following prices according to Dubai-mobiles.net (2011): A 16GB iphone 4 Black in color = 767 US$ (2799 AED) 32GB iphone 4 Black in color = 890 US$ (3250 AED) The RIM blackberry that is usually packaged in an original box with its accessories is priced as follows as listed by Dubai-mobiles.net (2011): Available in two different colors of White and Black, the blackberry bold costs AED 1650 (452 US$), (dubai-mobiles.net, 2011). 5. Market Penetration Strategy Android market for paid application by Google will be introduced into the UAE market as a foreign corporate investment taking advantage of the absence of corporate tax. The business is to be established in the Emirate of Dubai where as earlier observed intellectual property protection guaranteed. The locals will enjoy primary shareholder ownership rights as the Emirate of Dubai mandates a local ownership of at least 51% though the overall control and management of Android market for paid application will be retained by Google. Conclusion The UAE cell phone consumer base is already getting anxious at the absence of the Android market for paid application applications and can hardly wait for its launch. We strongly believe that the introduction of the Android market for paid application applications will be an exemplary success with skyscraping excellence in the UAE starting with Dubai then Abu Dhabi. References Berry, T. (2006). Hurdle: The Book on Business Planning. Palo Alto Software, Palo Alto, CA. Ibrahim A. & Peter H. (1997, 2001). United Arab Emirates: a new perspective. Trident Press Ltd., London. P. 258. The bests online store for Mobiles and Electronics in Dubai UAE. Retrieved 21 April, 2011. http://www.dubai-mobiles.net. Introduction to UAE & Dubai (economic). Retrieved April 21, 2011, from Dubai Industrial City website, http://www.dubaiindustrialcity.ae/Pages/aboutus/introduction-uae-dubai.htm. FountainGuy.(2011). Android in Dubai. http://www.expatforum.com/expats/dubai-expat-forum-expats-living-dubai/69416-android-dubai.html.1 February, 2011. Middle East Online Directory. Middle East Online Directory – Country Statistics – United Arab Emirates. Retrieved 21 April 2011from Middle East online Directory, http://www.middleeastdirectory.com/cs_uae.htm. Tables of Projection Startup Working Table Start-up Funding     Start-up Expenses to Fund $35,000 Start-up Assets to Fund $16,000 Total Funding Required $51,000     Assets   Non-cash Assets from Start-up $150,000 Cash Requirements from Start-up $200,000 Additional Cash Raised $0 Cash Balance on Starting Date $40,000 Total Assets $390,000     Liabilities and Capital       Liabilities   Current Borrowing $0 Long-term Liabilities $0 Accounts Payable (Outstanding Bills) $0 Other Current Liabilities (interest-free) $0 Total Liabilities $0     Capital       Planned Investment   Android $1,200,000 Local UAE Shareholders $3,600,000 Additional Investment Requirement $25,000 Total Planned Investment $4,825,000     Loss at Start-up (Start-up Expenses) ($18,000) Total Capital $4,843,000     Total Capital and Liabilities $4,843,000     Total Funding $5,233,000 Sales Forecast   Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Sales                     Monthly Revenue $200,000 $300,000 $410,000 $574,000 $688,800 $826,560 $991,872 $1,190,246 $1,428,296 $1,928,199 Commission Sales $86,760 $130,000 $200,000 $214,000 $228,980 $245,009 $262,159 $280,510 $300,146 $321,156 Total Sales $286,760 $430,000 $610,000 $788,000 $917,780 $1,071,569 $1,254,031 $1,470,757 $1,728,442 $2,249,355                       Direct Cost of Sales Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Monthly Revenue $40,150 $46,173 $53,098 $61,063 $70,223 $80,756 $92,869 $106,800 $122,820 $141,243 Commission Sales $21,456 $24,460 $27,884 $31,788 $36,238 $41,312 $47,095 $53,689 $61,205 $69,774                       Subtotal Direct Cost of Sales $61,606 $70,632 $80,983 $92,851 $106,461 $122,068 $139,965 $160,488 $184,025 $211,017   Sales Forecast Continued   Year 11 Year 12 Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20 Sales                     Monthly Revenue $2,603,069 $3,514,143 $4,744,093 $6,404,526 $8,646,110 $10,159,179 $11,937,035 $14,026,016 $16,480,569 $19,364,668 Commission Sales $343,637 $367,692 $393,430 $420,970 $450,438 $481,969 $515,707 $551,806 $590,433 $631,763 Total Sales $2,946,706 $3,881,835 $5,137,523 $6,825,496 $9,096,548 $10,641,148 $12,452,742 $14,577,822 $17,071,002 $19,996,432                       Direct Cost of Sales Year 11 Year 12 Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20 Monthly Revenue $162,429 $186,794 $214,813 $247,034 $284,090 $326,703 $375,708 $432,065 $496,874 $571,406 Commission Sales $79,542 $90,678 $103,373 $117,845 $134,344 $153,152 $174,593 $199,036 $226,901 $258,667                       Subtotal Direct Cost of Sales $241,971 $277,472 $318,186 $364,880 $418,433 $479,855 $550,301 $631,101 $723,775 $830,073 Charts Read More