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Marketing Essays

Result for Subject Marketing:
19897 essays
Marketing of Zara in Action Marketing Case Study
14 pages (4270 words) , Download 2 , Case Study
Free
They cater to the middle-income segment and have apparel for men, women, and the children apart from complements and home care products. they do not use advertising and their commercials can never be found on billboards or television. 
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Cross Cultural Marketing in Eurobank Marketing Case Study
15 pages (4196 words) , Download 1 , Case Study
Free
This is followed by a discussion of some facets for cross-cultural adjustment for managing multi-cultural teams, coaching for repatriation, building teams in international contexts, pre-departure expatriation training programs, sponsorship programs, and social activities, and building high-performing global teams. 
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Service Marketing of Odeon Cinemas in UK Marketing Case Study
13 pages (3655 words) , Download 1 , Case Study
Free
In accordance with Kline (2005, 141) marketing focuses on ‘the relationship between sellers and buyers, generally companies and consumers, in a process that can be both cooperative and competitive’. 
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International Business Strategy: Wal-Mart in India Marketing Case Study
7 pages (2237 words) , Download 2 , Case Study
Free
Thus, Wal-Mart is facing a great and risky business challenge in India. It has to be careful enough not to deviate from cultural regulations and norms as it is already facing reservations from patriotic political parties and local retailers being only foreign. Any more deviation might repeat what happened in Germany.
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Is Free Trade Fair Marketing Term Paper
6 pages (1702 words) , Download 2 , Term Paper
Free
The interventions are in the form of taxes, tariffs, non-tariff barriers, and subsidies, and the inter-government managed trade pacts like the North American Free Trade Agreement (NAFTA) and Central America Free Trade Agreement (CAFTA) to name a few.
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Enhancing Employee and Organizational Performance Marketing Research Paper
10 pages (2857 words) , Download 0 , Research Paper
Free
The paper "Enhancing Employee and Organizational Performance" is a great example of a Marketing Research Paper. The report is a market research plan for a ZARA which is a retail shop dealing with Spanish clothing and accessories. It is aimed at establishing customer service feedback. The concepts of a mystery shopper will be used for the purposes of collecting the data.
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Marketing in the Hospitality Industry Marketing Literature review
6 pages (1775 words) , Download 1 , Literature review
Free
The paper “Marketing in the Hospitality Industry” is a  meaningful example of a literature review on marketing. In the hospitality industry, the success of business partly depends on the number of guests visiting a given hospitality outlet at a time. Even if a hotel, restaurant, or a pub offers a state of the art service, an entrepreneur will only benefit if guests avail themselves for such services.
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Theres Nothing like Australia Marketing Assignment
7 pages (2004 words) , Download 0 , Assignment
Free
The paper "There’s Nothing like Australia" is a perfect example of a marketing assignment. The client is Australia and it has launched a worldwide campaign for tourism in Australia through Tourism Australia. The campaign is ‘there is nothing like Australia’ which is mainly meant for consumer marketing. It was launched in 2010 and it features the recommendations made by Australians about destinations to go for holidays in Australia.
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Pepsi Advertisement Analysis Marketing Essay
5 pages (1250 words) , Download 1 , Essay
Free
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Its wilds contain information on any issue, including those that are of interest to professional advertisers, for example, according to a comparative assessment of certain brands, including Pepsi.
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Key Aspects of Premier Financial Corporation Marketing Case Study
8 pages (2097 words) , Download 1 , Case Study
Free
PFC shall start its operations at Limassol, the second biggest city of Cyprus, and the biggest port in the Mediterranean transit trade. Cyprus has an open, free-market, service-based economy. This country’s accession as a full member of the European Union as of May 1, 2004, has been an important milestone in its recent economic development.
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Foundation of Marketing of Pure General Insurance Marketing Case Study
6 pages (2165 words) , Download 1 , Case Study
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The current paper refers to the marketing strategy used by Pure General Insurance, a firm that was established in 1922. Until today the firm has managed to retain its position in the market; however, the severe turbulences within the local and the international market had their consequences on the firm’s performance in the last years.
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Ansoffs Matrix Marketing Research Proposal
10 pages (2766 words) , Download 1 , Research Proposal
Free
The four-pronged attack that a marketer must implement in order to make a mark in a new market is aptly embodied in this matrix which clearly identifies between existing products and new products and existing markets and new markets.
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What Factors Encourage Customers to Buy Products Online Marketing Research Proposal
8 pages (2821 words) , Download 0 , Research Proposal
Free
The paper "What Factors Encourage Customers to Buy Products Online" is a perfect example of a research proposal on marketing. The consumer has a wider choice of avenues to use when purchasing products or services. The consumer can physically visit traditional brick and mortar store, he or she can make orders through telephone or email, or better still the consumer can make online purchases.
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The Benefits of Social Media Marketing for Small and Medium Enterprises Marketing Research Proposal
12 pages (3611 words) , Download 1 , Research Proposal
Free
The paper "The Benefits of Social Media Marketing for Small and Medium Enterprises" is a perfect example of a marketing research proposal. This is a project proposal that seeks to examine various ways in which social media marketing is beneficial to small and medium enterprises in the world today.
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Learning about the Experiences of First Home Buyers in Metropolitan - Canberra Marketing Research Proposal
14 pages (3975 words) , Download 0 , Research Proposal
Free
The paper "Learning about the Experiences of First Home Buyers in Metropolitan - Canberra" is a  great example of a marketing research proposal. First home buyers experience a challenging task before they settle down all the obligations and requirements needed to own a home. First-time buyers time and again do not have a clear understanding of real estate and mortgage terms.
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Large Existing Consumer Groups Marketing Research Paper
13 pages (5825 words) , Download 0 , Research Paper
Free
The paper "Large Existing Consumer Groups" is a wonderful example of a Marketing Research Paper. Mr. William has long been a well-established Australian-based multi-national corporation. It needs something new and fresh to regain people’s consciousness and attention to the label. In view of this, we are proud to introduce a newly founded sub-brand – TRAC Eye Shadow, to you all.
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From Marketing Mix to Relationship Marketing Marketing Research Paper
11 pages (3128 words) , Download 0 , Research Paper
Free
The paper "From Marketing Mix to Relationship Marketing" is a great example of a Marketing Research Paper. Everest Airlines has been in operation for close to thirty years now, it has been a carrier of choice for people traveling from Europe and America to Africa and Asia. The airline just like most carriers in the world is experiencing some hard times.
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Marketing Strategy and Mission Marketing Research Paper
9 pages (2956 words) , Download 0 , Research Paper
Free
The paper "Marketing Strategy and Mission" is a great example of a Marketing Research Paper. A strategy is a focus. The focus of the company is on a specific area of event management in Portland Comic-con events. The company is a strong event management organization that has been able to meet such demands in the past. 
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The Impact Of Social Media On Customer Habits Marketing Research Paper
11 pages (5053 words) , Download 1 , Research Paper
Free
The paper "The Impact Of Social Media On Customer Habits" Is a great example of a Marketing Research Paper. Social media which is part of our lives has a major impact on customer habits. We live in a technological world where information sharing has been revolutionized by the use of the internet through social media platforms. 
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Influence of Online Internet Banking on the Performance of Business Firms Marketing Research Proposal
9 pages (3822 words) , Download 0 , Research Proposal
Free
The paper "Influence of Online Internet Banking on the Performance of Business Firms" is an outstanding example of a marketing research proposal. This research paper aims at establishing the relationship between the two variables. The paper considers the influence of online internet banking on the performance of business firms.
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Marketing In The Hospitality Industry Marketing Research Paper
14 pages (4441 words) , Download 1 , Research Paper
Free
The paper "Marketing In The Hospitality Industry" is a perfect example of a Marketing Research Paper. The Riverview Hotel management develops a marketing plan with the objective of building a strong market share over New York, a market that is full of rivalry considering that there is the free entry of substitute products. 
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Ford Motor Company of Australia Limited Marketing Research Paper
11 pages (3653 words) , Download 1 , Research Paper
Free
The paper "Ford Motor Company of Australia Limited " is a great example of a Marketing Research Paper. Ford Australia is engaged in producing Ford Falcon, a product that is exported to New Zealand and South Africa. Falcon is designed, engineered, and manufactured in Australia making up a local content of about 85%. 
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The Measurement Approach on Decision Usefulness Marketing Coursework
7 pages (2086 words) , Download 0 , Coursework
Free
The paper 'The Measurement Approach on Decision Usefulness" is a great example of marketing coursework. The measurement approach to decision usefulness means the correct usage of reasonable values properly in the financial statements. The financial statements help the investors to predict the future of the organisation and at what position the company will be at if all the policies were followed.
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Explaining the Growth of Mobile Phone Industry in the World Marketing Research Paper
12 pages (3334 words) , Download 0 , Research Paper
Free
The paper "Explaining the Growth of Mobile Phone Industry in the World" is a wonderful example of a Marketing Research Paper. All Vertu mobile phones have a very appealing look and have multiple functionalities that are compatible with other devices. Producing a cheaper Vertu phone shall definitely attract a large market from the youths.
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Qualitative Research Methods in Marketing Marketing Research Paper
9 pages (2626 words) , Download 1 , Research Paper
Free
The paper "Qualitative Research Methods in Marketing" is a great example of a Marketing Research Paper. Just Jewellery is one of Australia's largest online jewelry stores for fashion as well as fine jewelry. The company’s mission is to offer its customers fashionable as well as stunning designs, which are unique. 
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Internet Marketing Strategies Marketing Research Paper
12 pages (3539 words) , Download 1 , Research Paper
Free
The paper " Internet Marketing Strategies" is a perfect example of a Marketing Research Paper. This report outlines the specification for a web-based marketing and communication strategy. This report will discuss some of the important and fundamental aspects of a project for the establishment of a web-based marketing platform for Captains Creek Organic wines business.
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Is it Possible to Convert Social Media Presence to Profit Marketing Research Paper
19 pages (5374 words) , Download 0 , Research Paper
Free
The paper "Is it Possible to Convert Social Media Presence to Profit" is a good example of a marketing research paper. Social media sites can be described as virtual communities aimed at promoting and facilitating social interaction among members. They do this by giving a forum to post personal information and intercommunicate with users.
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The Impact of Expected Variance in Performance on the Satisfaction Process Marketing Research Paper
11 pages (4140 words) , Download 0 , Research Paper
Free
The paper "The Impact of Expected Variance in Performance on the Satisfaction Process" is a wonderful example of a Marketing Research Paper. The world economy has been slowly transforming from a product-based economy to a service-based one. Ass to this effect, the service industry has become a very important industry in the economies of many countries. 
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How to Increase the Number of Visitors to Yarragon Marketing Research Proposal
7 pages (2243 words) , Download 0 , Research Proposal
Free
The paper "How to Increase the Number of Visitors to Yarragon " is a great example of a Marketing Research Proposal. Yarragon is a small town located between Warragul and Trafalgar and is one of the two towns that are bypassed by the Princes highway that connects Melbourne and Latrobe Valley (Travel Victoria, 2013). 
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Attitudinal Consequences of Commitment to Unpleasant Behavior Marketing Research Paper
13 pages (3541 words) , Download 0 , Research Paper
Free
The paper "Attitudinal Consequences of Commitment to Unpleasant Behavior" is a perfect example of a Marketing Research Paper. Over the years, tentative research indicates that consumers bear a perceived trend or behavior. This behavior is fundamental to manufacturers as it depicts the perception with regard to finished products. 
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Free Market vs Pro-Regulation Perspectives Marketing Coursework
6 pages (1755 words) , Download 0 , Coursework
Free
The paper "Free Market vs Pro-Regulation Perspectives" is a perfect example of marketing coursework. The free-market perspective posits that accounting information should be viewed as any other commodity that is influenced by the forces of demand and supply and (Belkaoui, 86). It is assumed that market forces will eventually create an optimal quantity of information about the business organization.
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Is Free-Market Environmentalism Mainstream Marketing Research Paper
7 pages (2099 words) , Download 0 , Research Paper
Free
The paper "Is Free-Market Environmentalism Mainstream" is a great example of a Marketing Research Paper. The process of purchasing an office property building is pretty troublesome if there is no way to ensure that you are getting the best price on offer. In order to determine whether the value of a certain property is justified, research has to be conducted in the market.
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Market Demand and Demand Trends Marketing Research Paper
9 pages (2444 words) , Download 0 , Research Paper
Free
The paper "Market Demand and Demand Trends" is a great example of a Marketing Research Paper. The report has conducted a situational analysis of Eco Stock Supplies limited, this has been achieved by defining the business as well as its scope, conducting of external analysis of the firm, and this section entailed the macro-environment, industry critical success factors, and the microenvironment. 
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Qantas Versus Virgin Australia Airlines Marketing Research Paper
17 pages (4798 words) , Download 0 , Research Paper
Free
The paper "Qantas Versus Virgin Australia Airlines" is a great example of a Marketing Research Paper. The marketing mix is the set of tactics and actions that companies use to promote their products or brands in the market. The goal of the report was to analyse the marketing mix between Qantas and Virgin Australia Airline. 
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Key Aspects of Consumer Behaviour in Vietnam Marketing Coursework
10 pages (3053 words) , Download 1 , Coursework
Free
Both of the participants were of differing ages and genders in order to contribute to the body of literature regarding consumer behavior patterns and the motivations which drive decision-making. Specifically, both participants were shown a list of local concerts with a widely-diverse genre and theme whilst also interviewed regarding their preferences for attending a live concert or movie event.
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Lexible Market Strategies of Coca-Cola and Uniqueness of Its Products Marketing Case Study
14 pages (3729 words) , Download 1 , Case Study
Free
In order to improve the competitiveness of a company in a particular market segment, it is important for the business to develop the appropriate market strategy which should be carefully thought out and developed from extensive market research. The company should understand the potential customers for its products.
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Drug Advertisements Marketing Essay
6 pages (1854 words) , Download 1 , Essay
Free
According to the U.S. Food and Drug Administration, federal law doesn’t allow their agency to control advertisements for all drugs but they can regulate such from prescription drugs. They don’t have the authority to review nor approve drug advertisements and their power over its release and content is very limited. 
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Implementing the Marketing Concept Marketing Essay
6 pages (1734 words) , Download 0 , Essay
Free
The paper 'Implementing the Marketing Concept' is a great example of a Marketing Essay. Marketing is the entire process through which companies develop and capitalize on customer interest in services and products. It builds the strategy, which underlies business communication, sales techniques, and business development. 
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Information for Decision Making Marketing Research Paper
8 pages (2339 words) , Download 0 , Research Paper
Free
The paper "Information for Decision Making " is a great example of a Marketing Research Paper. Marketing research is concerned with the gathering of information. Marketing research is used in a wide range of circumstances to provide decision-makers with the information that they require in finding a solution to business problems.
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The Most Comprehensive Marketing Resource in Existence Marketing Assignment
8 pages (2134 words) , Download 0 , Assignment
Free
The paper 'The Most Comprehensive Marketing Resource in Existence' is a great example of a Marketing Assignment. UNE life mission is relevant since its purpose is to equip students with quality information and skills. As such, the students are equipped through historical excellence in research, student’s personal experience, commitments in diversified innovation, and inclusivity.
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Contemporary Marketing Issues Marketing Research Paper
8 pages (2347 words) , Download 0 , Research Paper
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The paper "Contemporary Marketing Issues" is a perfect example of a Marketing Research Paper. D.A. Garden Supplies is a firm that has been operational for thirteen years. The management of the business is divided between the owners, David and Alison. They employ five members of staff in full time and part-time basis to run the garden supply and nursery segment of the business. 
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Consumer Behaviour - SportUNE Group Fitness Classes Marketing Case Study
6 pages (1780 words) , Download 0 , Case Study
Free
The paper "Consumer Behaviour - SportUNE Group Fitness Classes" is an outstanding example of a marketing case study. SportUNE is one of the many organizations that offer unique support to the surrounding universities as well as the community. The organization appeals to its clients and the community by applying unique leadership practices.
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Quality in Service Marketing Marketing Coursework
6 pages (1760 words) , Download 0 , Coursework
Free
The paper 'Quality in Service Marketing" is a perfect example of marketing coursework. Costs associated with the inability of a product or a service to meet customers' specifications may be damaging to a business venture in many fronts, ranging from simple complaints, product returns, and repairs, warranty claims, recalls, to huge litigation costs resulting from product liability issues.
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Assessment Consumer Behavior at Airline Company QANTAS Marketing Case Study
8 pages (2345 words) , Download 0 , Case Study
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The paper 'Assessment Consumer Behavior at Airline Company QANTAS " is a perfect example of a marketing case study.
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Price Discounts and Brand Equity Marketing Coursework
7 pages (2017 words) , Download 0 , Coursework
Free
The paper 'Price Discounts and Brand Equity" is an outstanding example of marketing coursework. Marketing is a function that positions a brand or rather builds brand equity; which to the minds of the consumers is the real value of a product. It is important for marketers to realize that consumers evaluate brand equity or value in relation to the price being charged.
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Multilateral Perspectives in International Marketing Dynamics Marketing Research Paper
12 pages (3389 words) , Download 0 , Research Paper
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The paper "Multilateral Perspectives in International Marketing Dynamics" is a great example of a Marketing Research Paper. IdeaForge is an innovative company founded by three young like-minded technical graduates. The company’s aim is to solve the problem of over-reliance on electric chargers by mobile electronic device users. 
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Consumer Behavior Concepts and Strategies Marketing Case Study
16 pages (4380 words) , Download 0 , Case Study
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The paper 'Consumer Behavior Concepts and Strategies' is a wonderful example of a Marketing Case Study. The report focuses on providing the strategic marketing strategy which UNE Life can use during the different phases of the product life cycle highlights some important areas and strategies which will ensure better results for the organization. 
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Reconciling Diverse Measures of Performance Marketing Case Study
17 pages (4799 words) , Download 0 , Case Study
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The paper 'Reconciling Diverse Measures of Performance' is a perfect example of a Marketing Case Study. UNE Life is one company that is doing all ways and means to ensure life on campus is a little more comfortable. As the saying goes, 'work without play makes Jack a dull boy', there is a need for extracurricular activities, and that is where UNE Life comes in handy. 
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Samsung To Push Humanizing Features In New Galaxy Phone Marketing Research Paper
12 pages (4227 words) , Download 0 , Research Paper
Free
The paper "Samsung To Push Humanizing Features In New Galaxy Phone" is a great example of a Marketing Research Paper. This white paper documents the report of research carried out to analyze the usage of smartphones among the public and their various preferences. The first section of the paper discusses the background of the study using various primary and secondary sources. 
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Online Market Segmentation Challenges and Available Viable Online Market Segmentation Alternatives Marketing Research Proposal
15 pages (3627 words) , Download 0 , Research Proposal
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The paper “Online Market Segmentation Challenges and Available Viable Online Market Segmentation Alternatives” is a meaty variant of research proposal on marketing. The global economy is drifting its operations from the traditional market structures to the new structures and infrastructure. Traditionally, customers purchased their products from physical business platforms.  
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