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Marketing Essays

Result for Subject Marketing:
19702 essays
Interactive and Internet Marketing Marketing Research Paper
8 pages (2285 words) , Download 0 , Research Paper
Free
The paper "Interactive and Internet Marketing" is an outstanding example of a research paper on marketing. This report provides comprehensive literature on e-commerce websites which include; B2B, B2C, C2C, and B2E. One example of B2B websites and B2C is chosen as Tradekey and L.L. bean. This report assesses the functions of these two websites in their target market.
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Various Practices are Used in Marketing Marketing Case Study
12 pages (1201 words) , Download 0 , Case Study
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The paper “Various Practices are Used in Marketing” is an exciting example of a case study on marketing. The manufacturing industry is one of the industries which are characterized by competition. Manufacturing involves the production of finished products, after following a number of prescribed processes.
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Vision Consulting for Ventura Gym, New South Wales, Australia Marketing Research Proposal
17 pages (4926 words) , Download 0 , Research Proposal
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The paper "Vision Consulting for Ventura Gym, New South Wales, Australia" is an outstanding example of a marketing research proposal. Ventura Gym is located in New South Wales, Australia, and started its operations in January this year. It is a scientifically equipped gymnasium, has a well-trained staff, dietician, consultant and even a swimming pool.
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Pricing Strategy Used by Metro Books Marketing Case Study
5 pages (1516 words) , Download 0 , Case Study
Free
The paper 'Pricing Strategy Used by Metro Books" is a good example of a marketing case study. Metro books, a traditional bricks ‘n mortar bookseller with various stores located around Australia, is facing stiff competition from web-based book retailers and therefore it’s establishing its best course of action to remain competitive.
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Quality in Service Marketing Marketing Coursework
6 pages (1760 words) , Download 0 , Coursework
Free
The paper 'Quality in Service Marketing" is a perfect example of marketing coursework. Costs associated with the inability of a product or a service to meet customers' specifications may be damaging to a business venture in many fronts, ranging from simple complaints, product returns, and repairs, warranty claims, recalls, to huge litigation costs resulting from product liability issues.
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Globalus Travel Company Marketing Plan Marketing Case Study
8 pages (2280 words) , Download 0 , Case Study
Free
The paper "Globalus Travel Company Marketing Plan" is a wonderful example of a case study on marketing. Globalus traveling company was formed to provide travel packages with fashionable accommodations, dabbed Holiday to live for. The packages emphasize more adventures, free time and cultural immersion to younger clients.
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Positioning of George's English Whisky Marketing Case Study
5 pages (1250 words) , Download 1 , Case Study
Free
The paper "Positioning of George's English Whisky" Is a good example of a Marketing Case Study. The ever-growing alcohol industry and the increase in the size of the population have made the Whisky industry grow. On the backdrop of it, the alcohol industry has witnessed a boom and is trying to reap maximum benefits out of it.
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Marketing of Cryotherapy Products in JLP Limited Marketing Case Study
6 pages (1829 words) , Download 0 , Case Study
Free
The paper “Marketing of Cryotherapy Products in JLP Limited” is an outstanding variant of case study on marketing. This essay is an outline marketing plan report that is to be presented to the Board of Directors containing a SWOT and PEST analysis, market research and action plan about marketing Cryotherapy products.
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Compensation References by a Passenger of Virgin Atlantic Airways Marketing Assignment
10 pages (2940 words) , Download 0 , Assignment
Free
The paper “Compensation References by a Passenger of Virgin Atlantic Airways" is a breathtaking example of an assignment on marketing. This paper is about the summary of the literature used that supports the solutions and compensation references with regards to the letter of complaint filed by a passenger of Virgin Atlantic Airways.
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Coke, Budweiser and Nike - How Brands Become Icons Marketing Literature review
12 pages (3302 words) , Download 0 , Literature review
Free
The paper “Coke, Budweiser and Nike - How Brands Become Icons" is a thrilling example of a literature review on marketing. Branding is one of the key strategies often employed by businesses to capture the attention of consumers. Consequently, brands are all over and thus, they have become a familiar part of many people’s lives.
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Restaurant Module and Menu Development Marketing Case Study
6 pages (1682 words) , Download 0 , Case Study
Free
The paper 'Restaurant Module and Menu Development' is a good example of a Marketing Case Study. Generally speaking, a menu is a list of foods available (in a restaurant, in this case) to be served to the customers. Menus have their history, and every restaurant is made unique by the type of menu it presents (Nicholson 2010). 
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The Efficient Markets Hypothesis Marketing Case Study
4 pages (1391 words) , Download 1 , Case Study
Free
The paper 'The Efficient Markets Hypothesis' is a great example of a marketing case study. A free market is one that ensures that resources are allocated wisely. An efficient market is expected to allow for the movement of savings into productive investments. It’s a market that leads to tighter bid-ask spreads, higher volumes of trading.
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Market Analysis of Royale Ltd in Australia Marketing Case Study
11 pages (3218 words) , Download 0 , Case Study
Free
The paper "Market Analysis of Royale Ltd in Australia" is a perfect example of a marketing case study. Royale Ltd has in the last decade established its name in the European LED television market alongside traditional market players such as Sony, Panasonic, Sharp, LG, Phillips, and Samsung. Operating in such a huge and growing market has seen the firm increase its production capacity to meet growing demand.
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Response to the Various Complains Concerning Poor Services in Virgin Hotel Marketing Case Study
12 pages (3731 words) , Download 0 , Case Study
Free
The paper “Response to the Various Complains Concerning Poor Services in Virgin Hotel" is a convincing variant of a case study on marketing. I as the Marketing Manager of Virgin, I apologize for the various problems that our customers have been enduring, especially in terms of meals. Some of the problems that the customers have been encountering during the meals are very serious.
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IBM Market Performance Marketing Case Study
11 pages (7417 words) , Download 0 , Case Study
Free
The paper "IBM Market Performance" is a good example of a case study on marketing. This is a market analysis research proposal prepared for IBM. The proposal identifies challenges faced by the company when competing with other IT companies. In order to maintain and even improve its market performance, IBM should ensure that its customers are satisfied with its hardware and software products.
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The Aspects of Brand Identity and Marketing Communication in the Tourism Industry Marketing Essay
5 pages (1491 words) , Download 0 , Essay
Free
The paper “The Aspects of Brand Identity and Marketing Communication in the Tourism Industry" is an outstanding example of an essay on marketing. According to Kotler (2002) brand is referred to like a name, sign, term, design or symbol or a combination of all of them intended to identify the services and goods of one seller so as to differentiate them from other sellers.
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Adapting Strategy of McDonalds in the 4 Ps to Enter Saudi Arabia Market Marketing Research Proposal
11 pages (3026 words) , Download 2 , Research Proposal
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The paper "Adapting Strategy of McDonald’s in the 4 P’s to Enter Saudi Arabia Market" is a good example of a marketing research proposal. The increased integration of major world economies and globalization implies that firms operating in the international market will continue to standardize in addition to adapting to the existing marketing strategies.
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The Pricing Strategies, Promotional Strategies, and Supply Chain Strategies Marketing Literature review
6 pages (1801 words) , Download 0 , Literature review
Free
The paper "The Pricing Strategies, Promotional Strategies, and Supply Chain Strategies" is a good example of a literature review on marketing. The marketing objectives set by Toyota Australia for its Aurion V6 include ensuring that average sales hit or reach 75,000 cars by 2014 and aiming to raise local customers by the specific percentage by the end of 2014 in terms of creating a new product.
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Types of Commitment in Marketing and Background of Customer Emotions Marketing Assignment
8 pages (2734 words) , Download 0 , Assignment
Free
The paper “Types of Commitment in Marketing and Background of Customer Emotions" is an engrossing example of an assignment on marketing. Recently, consumer commitment has gained much interest after the introduction of the trust-commitment theory of relationship marketing. Bansal et al. describe that consumer commitment is one powerful predictor of various activities related to consumer retention.
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Marketing Plan for iPad in the Australian Market Marketing Case Study
22 pages (6053 words) , Case Study
Nobody downloaded yet
The paper "Marketing Plan for iPad in the Australian Market" is a perfect example of a case study on marketing. Advancement in technology and globalization in the modern market and business environments have enhanced access to information and have influenced the rampant establishment of firms that offer similar products and services enhancing competition.
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Red Bulls Advertising Effectiveness Marketing Case Study
9 pages (4963 words) , Download 0 , Case Study
Free
The paper "Red Bull’s Advertising Effectiveness" is a perfect example of a case study on marketing. This paper discusses the Red Bull brand, with a major focus on the strategy used to market it. The product’s brand image is derived from its packaging, the slogan used, its flavor, as well as premium pricing.
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B2C Business Framework of eBay and Global Sources, Difference Between B2B and B2C Markets Marketing Case Study
9 pages (2445 words) , Download 0 , Case Study
Free
The paper “B2C Business Framework of eBay and Global Sources, Difference Between B2B and B2C Markets" is a delightful example of a case study on marketing. In the scenario of the internet, the main dissimilarity between B2C (Business to Customer) and B2B (Business to Business) is the function of the B2B website.
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Customer Service at Okavango Delta Marketing Case Study
16 pages (4338 words) , Download 0 , Case Study
Free
The paper "Customer Service at Okavango Delta" is a perfect example of a case study on marketing. The Okavango Delta is a tourist attraction site. I noted labyrinth of lagoons, hidden channels and lakes which covers an area of about 17,000 square
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Virgin Airways Corporation - Customer Service Failure Recovery Marketing Case Study
16 pages (4746 words) , Download 0 , Case Study
Free
The paper “Virgin Airways Corporation - Customer Service Failure Recovery” is an intriguing version of a case study on marketing. I am writing on behalf of Virgin Airways Corporation to apologize for the frustration and inconvenience that you experienced with our services during your flight from Mumbai to Heathrow.
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International Marketing for Beer Marketing Case Study
20 pages (5412 words) , Download 0 , Case Study
Free
The paper “International Marketing for Beer" is a forceful version of a case study on marketing. Mikah breweries currently produce the highest quality beer in Australia. The company is currently producing ales, stouts and bitters, low alcohol beers, premium lager, specialty beers, and standard lager.
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The Use of Interactive and Internet Marketing in Companies Marketing Term Paper
10 pages (2911 words) , Download 0 , Term Paper
Free
The paper "The Use of Interactive and Internet Marketing in Companies" is a great example of a term paper on marketing. Internet marketing is used in both companies to company product and services marketing and company to consumer marketing. CQUnibookshop is an example of a B2B website that is used in marketing various types of stationery to bookshop owners (CQUniBOOKSHOP.2010).
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What Does Virgin Airline Need to Compensate the Customer for Marketing Case Study
14 pages (3797 words) , Download 0 , Case Study
Free
The paper “What Does Virgin Airline Need to Compensate the Customer For?" is a forceful example of a case study on marketing. At 29 tree lanes, we appreciate feedback from our customers and making it known to us on how you feel about our services is always taken positively. Six problems were identified of which five of them were associated with the food served on board.
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Current Condition, Objectives and Strategies of Quickflix Marketing Case Study
15 pages (4041 words) , Download 0 , Case Study
Free
The paper “Current Condition, Objectives and Strategies of Quickflix" is a breathtaking example of a case study on marketing. Quickflix Limited is an Australian company that deals with the production of online movies (Baillieu S. 2011). Quickflix is a public company that is registered in the Australian Stock Exchange market.
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Brand Development of Red Bull Marketing Case Study
8 pages (2376 words) , Download 0 , Case Study
Free
The paper "Brand Development of Red Bull" is a perfect example of a marketing case study. The brand has become a very important word in the marketing sector in the 21st century. There are a number of varying opinions in the market about what exactly branding is. Some believe it is the method through which companies are able to persuade people into doing what they want.
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Brand Marketing of the Nivea Marketing Assignment
7 pages (2164 words) , Download 0 , Assignment
Free
The paper "Brand Marketing of the Nivea" is a wonderful example of an assignment on marketing. What are the brand image and sources of equity for the Nivea brand? Lee, Lee, and Wu (2009) define a brand image as a brand’s perception as reflected by brand association embedded in the consumer’s memory. These associations refer to any brand feature within the user’s memory.
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Future of Integrated Marketing Communications Marketing Literature review
7 pages (2055 words) , Download 0 , Literature review
Free
The paper "Future of Integrated Marketing Communications" is an outstanding example of a literature review on marketing. This paper tells that various companies have a way of doing things and sending a unique message to their customers in order to create awareness of products available and to maintain customer loyalty.
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Managing Communication between the Public and the Organization Marketing Assignment
6 pages (1629 words) , Download 0 , Assignment
Free
The paper “TManaging Communication between the Public and the Organization” is an engrossing version of an assignment on marketing. Public Relations basically deal with maintaining a good public image for an organization or business. Others consider it as a process of managing communication between the public and the organization.
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Applications of Consumer Behavior and Consumer Loyalty Marketing Term Paper
6 pages (1654 words) , Download 0 , Term Paper
Free
The paper "Applications of Consumer Behavior and Consumer Loyalty" is a brilliant example of a term paper on marketing. Consumer behavior refers to the study of how, when, why, and where individuals do or do not purchase a product. It is about understanding the decision making the process of the buyer, both personally and within groups.
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Green Marketing: Ben and Jerrys Homeade inc. Strategic Analysis Marketing Case Study
14 pages (3729 words) , Download 0 , Case Study
Free
The paper "Green Marketing: Ben and Jerry’s Homeade inc. Strategic Analysis" is a perfect example of a case study on marketing. Businesses are often undertaking “green marketing” and “corporate social responsibility” practices these days. This is not really about caring for society but differentiation from the competitors.
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Marketing Plan for iPad Marketing Case Study
6 pages (2019 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for iPad" is a brilliant example of a case study on marketing. Apple Inc. is one of the renowned global companies in the information and technology industry. The company is known for its innovative products a fact that has made it it's brand name strong in the market. In addition, Apple’s products are often considered simple and easy to use.
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Trends in Residential Property in Nigeria Marketing Capstone Project
59 pages (15369 words) , Capstone Project
Nobody downloaded yet
The paper "Trends in Residential Property in Nigeria" is an outstanding example of a marketing capstone project. Residential property, apart from being purchased for occupation and use, can be held by the owners as a good form of investment. It is in this aspect that many investors would rush to put their money into residential property development so as to receive monthly returns in form of rent.
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Significance of Creativity of Events in Social and Economic Environment Marketing Essay
6 pages (1967 words) , Download 0 , Essay
Free
The paper “SSignificance of Creativity of Events in Social and Economic Environment” is a spectacular example of an essay on marketing. Trade shows provide companies with a forum to promote their products or services. A trade show is a time-sensitive, short-term marketing atmosphere where the buyer comes to the seller.
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Target Market Segment and Composition Marketing Literature review
6 pages (1801 words) , Download 0 , Literature review
Free
The paper “Target Market Segment and Composition” is a telling variant of a literature review on marketing. In a market not everyone can be satisfied by one marketer, for instance, not all consumers like the automobile, therefore, a given marketer must have what is known as market segmentation.
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Comparing McDonalds and Starbucks Businesses Marketing Essay
8 pages (2104 words) , Download 0 , Essay
Free
The paper "Comparing McDonalds and Starbucks Businesses" is a good example of an essay on marketing. Market segmentation is a concept in economics and marketing. A market segment refers to a subset of a market that comprises firms or people who have one or more characteristics that drive them to demand similar products or services based on products’ qualities such as function and price.
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Advertising Influence Customers - Specific Brand of Mobile Phone Handsets in London Marketing Research Proposal
8 pages (2491 words) , Download 0 , Research Proposal
Free
The paper "Advertising Influence Customers - Specific Brand of Mobile Phone Handsets in London" is an outstanding example of a marketing research proposal. Advertising can be referred to as “the soul of marketing” in the highly competitive global market. The American Advertising Association defines advertising as any form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor.
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What Factors Encourage Customers to Buy Products Online Marketing Research Proposal
8 pages (2821 words) , Download 0 , Research Proposal
Free
The paper "What Factors Encourage Customers to Buy Products Online" is a perfect example of a research proposal on marketing. The consumer has a wider choice of avenues to use when purchasing products or services. The consumer can physically visit traditional brick and mortar store, he or she can make orders through telephone or email, or better still the consumer can make online purchases.
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Situation Analysis and Marketing Objectives for Toyota Aurion Marketing Case Study
7 pages (2047 words) , Download 0 , Case Study
Free
The paper "Situation Analysis and Marketing Objectives for Toyota Aurion" is a great example of a case study on marketing. Toyota Aurion is the first car to be designed and manufactured in Australia by Toyota Motor Corporation (TMC). Other brands manufactured by TMC in Australia were designed in either Japan or the US and customized for the Australian consumers.
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Marketing Electronic Information Resources In Kuwaiti Higher Education Marketing Thesis
11 pages (3203 words) , Download 0 , Thesis
Free
The paper "Marketing Electronic Information Resources in Kuwaiti Higher Education Libraries" is a great example of a thesis on marketing. In recent years, Kuwaiti higher education libraries have faced many challenges as a result of changes in the external environment. Information communication technology, in particular, has led to new approaches to delivering information and library services.
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How Social Media Marketing Affects Marketing Communication Mix Marketing Research Proposal
9 pages (2798 words) , Download 0 , Research Proposal
Free
The paper “How Social Media Marketing Affects Marketing Communication Mix” is a breathtaking example of the marketing research proposal. This research aims to find out the factors such as; human, time, content factors, advertising, public relations, sales promotion, direct marketing, and personal selling.
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Moorillas Strategic Positioning Market Plan Marketing Literature review
9 pages (2599 words) , Download 0 , Literature review
Free
The paper “Moorillas Strategic Positioning Market Plan" is a wonderful example of a literature review on marketing. In Sydney, the market for alcohol products has grown to over $15 billion on an annual basis.
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Investigating the Impact of Sales Promotion on Brand Perception in Soft Drink Industry Marketing Research Paper
14 pages (3900 words) , Download 0 , Research Paper
Free
The paper “Investigating the Impact of Sales Promotion on Brand Perception in Soft Drink Industry" is a breathtaking version of a research paper on marketing. The success and growth of any business mainly depend on which strategy the company employs in advertising its goods and services to the customers.
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Factors That Influence Online Customer Buyer Behaviour Marketing Research Proposal
9 pages (3029 words) , Download 1 , Research Proposal
Free
The paper “Factors That Influence Online Customer Buyer Behaviour” is an affecting variant of research proposal on marketing. Online shopping is a process where consumers buy goods and services directly from the seller in real-time. It occurs in most instances in the absence of intermediary services over the Internet. It is basically a form of electronic commerce.
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Demand for the General Painting Services Marketing Assignment
10 pages (3477 words) , Download 0 , Assignment
Free
The paper "Demand for General Painting Services" is a worthy example of an assignment on marketing. This section of the research involves data interpretation where the data collected has been analyzed using the Statistical Package of Social Sciences (SPSS) and windows excel so as to transfer the data into appropriate, logical information.
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Consumer Behavior: Building Marketing Strategy Marketing Assignment
7 pages (1859 words) , Download 0 , Assignment
Free
The paper "Consumer Behavior: Building Marketing Strategy" is an amazing example of an assignment on marketing. According to McGuire’s psychological motives, a number of needs can motivate Nestlé’s customers to participate in a boycott. The need for attribution can motivate customers to participate in a boycott.
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Inspirations Market Strategies Marketing Research Paper
8 pages (2456 words) , Download 0 , Research Paper
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The paper "Inspiration’s Market Strategies" is a good example of a research paper on marketing. Inspiration is a company that provides painting services. It aims at having a new distribution strategy to be developed. This will enable them to deliver services efficiently while managing potential channel conflicts which could come up as a result of customers' perceived risks by the losing business.
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