Marketing Essays

The paper "From Marketing Mix to Relationship Marketing" is a great example of a Marketing Research Paper. Everest Airlines has been in operation for close to thirty years now, it has been a carrier of choice for people traveling from Europe and America to Africa and Asia. The airline just like most carriers in the world is experiencing some hard times.

The paper "Marketing Strategy and Mission" is a great example of a Marketing Research Paper. A strategy is a focus. The focus of the company is on a specific area of event management in Portland Comic-con events. The company is a strong event management organization that has been able to meet such demands in the past. 

The paper "The Impact Of Social Media On Customer Habits" Is a great example of a Marketing Research Paper. Social media which is part of our lives has a major impact on customer habits. We live in a technological world where information sharing has been revolutionized by the use of the internet through social media platforms. 

The paper "Influence of Online Internet Banking on the Performance of Business Firms" is an outstanding example of a marketing research proposal. This research paper aims at establishing the relationship between the two variables. The paper considers the influence of online internet banking on the performance of business firms.

The paper "Marketing In The Hospitality Industry" is a perfect example of a Marketing Research Paper. The Riverview Hotel management develops a marketing plan with the objective of building a strong market share over New York, a market that is full of rivalry considering that there is the free entry of substitute products. 

The paper "Ford Motor Company of Australia Limited " is a great example of a Marketing Research Paper. Ford Australia is engaged in producing Ford Falcon, a product that is exported to New Zealand and South Africa. Falcon is designed, engineered, and manufactured in Australia making up a local content of about 85%. 

The paper 'The Measurement Approach on Decision Usefulness" is a great example of marketing coursework. The measurement approach to decision usefulness means the correct usage of reasonable values properly in the financial statements. The financial statements help the investors to predict the future of the organisation and at what position the company will be at if all the policies were followed.

The paper "Explaining the Growth of Mobile Phone Industry in the World" is a wonderful example of a Marketing Research Paper. All Vertu mobile phones have a very appealing look and have multiple functionalities that are compatible with other devices. Producing a cheaper Vertu phone shall definitely attract a large market from the youths.

The paper "Qualitative Research Methods in Marketing" is a great example of a Marketing Research Paper. Just Jewellery is one of Australia's largest online jewelry stores for fashion as well as fine jewelry. The company’s mission is to offer its customers fashionable as well as stunning designs, which are unique. 

The paper " Internet Marketing Strategies" is a perfect example of a Marketing Research Paper. This report outlines the specification for a web-based marketing and communication strategy. This report will discuss some of the important and fundamental aspects of a project for the establishment of a web-based marketing platform for Captains Creek Organic wines business.

The paper "Is it Possible to Convert Social Media Presence to Profit" is a good example of a marketing research paper. Social media sites can be described as virtual communities aimed at promoting and facilitating social interaction among members. They do this by giving a forum to post personal information and intercommunicate with users.

The paper "The Impact of Expected Variance in Performance on the Satisfaction Process" is a wonderful example of a Marketing Research Paper. The world economy has been slowly transforming from a product-based economy to a service-based one. Ass to this effect, the service industry has become a very important industry in the economies of many countries. 

The paper "How to Increase the Number of Visitors to Yarragon " is a great example of a Marketing Research Proposal. Yarragon is a small town located between Warragul and Trafalgar and is one of the two towns that are bypassed by the Princes highway that connects Melbourne and Latrobe Valley (Travel Victoria, 2013). 

The paper "Attitudinal Consequences of Commitment to Unpleasant Behavior" is a perfect example of a Marketing Research Paper. Over the years, tentative research indicates that consumers bear a perceived trend or behavior. This behavior is fundamental to manufacturers as it depicts the perception with regard to finished products. 

The paper "Free Market vs Pro-Regulation Perspectives" is a perfect example of marketing coursework. The free-market perspective posits that accounting information should be viewed as any other commodity that is influenced by the forces of demand and supply and (Belkaoui, 86). It is assumed that market forces will eventually create an optimal quantity of information about the business organization.

The paper "Is Free-Market Environmentalism Mainstream" is a great example of a Marketing Research Paper. The process of purchasing an office property building is pretty troublesome if there is no way to ensure that you are getting the best price on offer. In order to determine whether the value of a certain property is justified, research has to be conducted in the market.

The paper "Market Demand and Demand Trends" is a great example of a Marketing Research Paper. The report has conducted a situational analysis of Eco Stock Supplies limited, this has been achieved by defining the business as well as its scope, conducting of external analysis of the firm, and this section entailed the macro-environment, industry critical success factors, and the microenvironment. 

The paper "Qantas Versus Virgin Australia Airlines" is a great example of a Marketing Research Paper. The marketing mix is the set of tactics and actions that companies use to promote their products or brands in the market. The goal of the report was to analyse the marketing mix between Qantas and Virgin Australia Airline. 

Both of the participants were of differing ages and genders in order to contribute to the body of literature regarding consumer behavior patterns and the motivations which drive decision-making. Specifically, both participants were shown a list of local concerts with a widely-diverse genre and theme whilst also interviewed regarding their preferences for attending a live concert or movie event.

In order to improve the competitiveness of a company in a particular market segment, it is important for the business to develop the appropriate market strategy which should be carefully thought out and developed from extensive market research. The company should understand the potential customers for its products.

According to the U.S. Food and Drug Administration, federal law doesn’t allow their agency to control advertisements for all drugs but they can regulate such from prescription drugs. They don’t have the authority to review nor approve drug advertisements and their power over its release and content is very limited. 

The paper 'Implementing the Marketing Concept' is a great example of a Marketing Essay. Marketing is the entire process through which companies develop and capitalize on customer interest in services and products. It builds the strategy, which underlies business communication, sales techniques, and business development. 

The paper "Information for Decision Making " is a great example of a Marketing Research Paper. Marketing research is concerned with the gathering of information. Marketing research is used in a wide range of circumstances to provide decision-makers with the information that they require in finding a solution to business problems.

The paper 'The Most Comprehensive Marketing Resource in Existence' is a great example of a Marketing Assignment. UNE life mission is relevant since its purpose is to equip students with quality information and skills. As such, the students are equipped through historical excellence in research, student’s personal experience, commitments in diversified innovation, and inclusivity.

The paper "Contemporary Marketing Issues" is a perfect example of a Marketing Research Paper. D.A. Garden Supplies is a firm that has been operational for thirteen years. The management of the business is divided between the owners, David and Alison. They employ five members of staff in full time and part-time basis to run the garden supply and nursery segment of the business. 

The paper "Consumer Behaviour - SportUNE Group Fitness Classes" is an outstanding example of a marketing case study. SportUNE is one of the many organizations that offer unique support to the surrounding universities as well as the community. The organization appeals to its clients and the community by applying unique leadership practices.

The paper 'Quality in Service Marketing" is a perfect example of marketing coursework. Costs associated with the inability of a product or a service to meet customers' specifications may be damaging to a business venture in many fronts, ranging from simple complaints, product returns, and repairs, warranty claims, recalls, to huge litigation costs resulting from product liability issues.

The paper 'Assessment Consumer Behavior at Airline Company QANTAS " is a perfect example of a marketing case study.

The paper 'Price Discounts and Brand Equity" is an outstanding example of marketing coursework. Marketing is a function that positions a brand or rather builds brand equity; which to the minds of the consumers is the real value of a product. It is important for marketers to realize that consumers evaluate brand equity or value in relation to the price being charged.

The paper "Multilateral Perspectives in International Marketing Dynamics" is a great example of a Marketing Research Paper. IdeaForge is an innovative company founded by three young like-minded technical graduates. The company’s aim is to solve the problem of over-reliance on electric chargers by mobile electronic device users. 

The paper 'Consumer Behavior Concepts and Strategies' is a wonderful example of a Marketing Case Study. The report focuses on providing the strategic marketing strategy which UNE Life can use during the different phases of the product life cycle highlights some important areas and strategies which will ensure better results for the organization. 

The paper 'Reconciling Diverse Measures of Performance' is a perfect example of a Marketing Case Study. UNE Life is one company that is doing all ways and means to ensure life on campus is a little more comfortable. As the saying goes, 'work without play makes Jack a dull boy', there is a need for extracurricular activities, and that is where UNE Life comes in handy. 

The paper "Samsung To Push Humanizing Features In New Galaxy Phone" is a great example of a Marketing Research Paper. This white paper documents the report of research carried out to analyze the usage of smartphones among the public and their various preferences. The first section of the paper discusses the background of the study using various primary and secondary sources. 

The paper “Online Market Segmentation Challenges and Available Viable Online Market Segmentation Alternatives” is a meaty variant of research proposal on marketing. The global economy is drifting its operations from the traditional market structures to the new structures and infrastructure. Traditionally, customers purchased their products from physical business platforms.  

The paper "Marketing Decision and Customers’ Behavior in Online Marketing and Buying Decisions" is a good example of a marketing research paper. In contemporary marketing literature, consumer behaviors have been widely discussed; investment made in the product design, product packaging, quality distinction, sales promotion, advertisement strategist are some of the factors that woos customers to make buying decisions.

The paper "Smart Phones’ Marketing in Australia " is a perfect example of a marketing research proposal. This report utilizes the marketing Research methods in analyzing the general usage of smartphones in Australia. This includes the brand of smartphone mostly used, how frequent smartphones are used, their most used features and which age group utilizes them mostly.

The paper "SERVQUAL Model as a Metric for Service Quality in the Airline Industry" is a good example of a marketing research proposal. Service quality in the airline industry is a crucial issue in the global air transportation industry. Even though numerous studies in the past concentrated on the subject of evaluating airline service quality, the majority of these studies used the SERVQUAL model.

The paper "Conducting a Marketing Audience Research" is a good example of a marketing research proposal. Conducting marketing research is an essential part when it comes to marketing, there are many ways businesses use to conduct market research. The use of the internet to conduct market research is gaining popularity.

In general, the paper "Marketing Channels of 21 Plus Market Segment at La Trobe University" is an outstanding example of a marketing research proposal. The main purpose of this research is to understand the characteristics and the preferred marketing channels of 21 plus market segment at La Trobe University.

The paper "Marketing Mix Strategy" is a great example of a Marketing Research Paper. This report aims at developing a new marketing mix strategy for Toyota Prius car that competes against Ford Mondeo. This report, therefore, sets out to demonstrate how the proposed marketing mix strategy will create and at the same time deliver sufficient customer value. 

It has successfully implemented Wal-Mart's low pricing strategy which is yielding positive results. Furthermore, Wal-Mart’s robust financial performance (revenues reaching $348,650 million during the fiscal year 2007, an increase οf 11.7% over 2006) would provide financial stability to the company.

Much of this growth can be attributed to changing social attitudes regarding cycle recreation as well as clever and innovative marketing efforts which focus not only on the product and its attributes but is used to relate to lifestyle preferences of the cycle industry's intended market segments. This marketing plan describes the current cycle industry.

The author states that Schraeder et al. supported that ‘mergers and acquisitions are becoming a strategy of choice for organizations attempting to maintain a competitive advantage’. However, there are cases that M&A does not lead to the required result – probably because the necessary measures are not taken in advance.

USA has a mixed group of people with different ethnicities, thus the environment there favors the company. The number of immigrants is increasing, and this has increased the number of customers for the company. The company focuses on teenagers mainly within the ages of 18-25, thus the jeans, pants and other products are all designed keeping the latest trends and fashions in mind.

In addition, the company has been using online digital communities such as Face book, Twitter, and YouTube. Apple has designed official fan pages each at Face book and Twitter that post news, promotion, events, commercials, and related videos. Similarly, the company uses YouTube for commercials and other related content such as viral videos, event coverage, and interviews with the CEO executives.

Chinese language is quite different from that of English. In history, there are a number of incidences where the companies had to face a number of issues regarding the pronunciation of brand names in the local language. So, brand name can be a problem in the Chinese market. Telmarket must consider this fact with importance to avoid any such undesirable incidence.

Globalization in the simplest form can be defined as a means the reduction of barriers to the exchange of goods, services, and ideas across national borders. Globalization is a universal process. This process has made the world one market place where things produced in one part of the world can be sold and utilized in the other part of the world.   

Marketing is the tool by which companies create awareness of their products in consumers. A company’s selling ability and profitability depend greatly on the effectiveness of its marketing policies and plans. “Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others.”  

International marketing strategies are quite different from national marketing strategies. Many companies assume that what works in their home country will work in another country. They take the same product, same advertising campaign, even the same brand names and packaging, and with virtually no chance to try to market it the same way in another country.  

Moreover, there are certain problems when it comes to fulfilling these needs which are easily remarked as the risks and downsides of fashion and clothing. The risks are something that suggests a person might not look really nice if he tries to imitate the person from the social group, with which he holds special affinity and wants to look just like him merely for the sake of nothing but sheer attachment.