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Marketing Essays

Result for Subject Marketing:
19914 essays
Motivation of Women for Attending Sports Events Marketing Research Paper
7 pages (2139 words) , Download 0 , Research Paper
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The paper "Motivation of Women for Attending Sports Events" is an outstanding example of a marketing research paper. To identify and explore factors that motivate women to attend sporting events. To ascertain if the varied motivators suggested by previous studies such as geographic, socio-demographic, individual preference, attractiveness and accessibility of the game contribute into making women attend more sports events.
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Build Future and Live in It - Hybrid Car PR Pitch with Creative Content and Market Justification Marketing Research Paper
27 pages (6750 words) , Research Paper
Nobody downloaded yet
The paper “Build Future and Live in It - Hybrid Car PR Pitch with Creative Content and Market Justification” is an impressive variant of research paper on marketing. Duanji Autos of Japan is a pioneer and trendsetter of hybrid cars for women drivers. Duanji This hybrid car is marketed as a fashion hybrid car for women. Duanji has its outlets with over 50 locations in Europe, the US, and Africa.
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Market Analysis of WiMax System 802.16e Introduction to Uganda Marketing Case Study
6 pages (1822 words) , Download 0 , Case Study
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The paper "Market Analysis of WiMax System 802.16e Introduction to Uganda" is a good example of a marketing case study. There are a number of factors that should be considered before making market entry to an international country because of the risks associated with a new country and market.
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Airline Marketing Service by Domestic and Foreign Firms Marketing Research Paper
6 pages (1622 words) , Download 0 , Research Paper
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The paper 'Airline Marketing Service by Domestic and Foreign Firms' is a great example of journal articles that explain how to make a marketing that will help companies penetrate the market. The market plan will help even the new companies to have a share in a competitive market. The journals give the steps to follow while making good marketing in every industry (Stewart 2006). 
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Consumer Behaviour: Personality and Lifestyle Marketing Research Paper
12 pages (3188 words) , Download 1 , Research Paper
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The paper "Consumer Behaviour: Personality and Lifestyle" is a perfect example of marketing coursework. The effects of consumer behavior have been important in economists’ research areas for the economic impacts that came with the phenomenon. Despite the numerous research activities, scholars have only been able to produce the beginning stages of the theories that systematically explain consumer behavior.
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Strategic Plan of Sandwich Inc Marketing Term Paper
9 pages (2558 words) , Download 1 , Term Paper
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The author of the following paper gives detailed information about print advertising which would be the best manner to get our message to the audience while other methods can be used after some time. Regardless of the medium, the message should be focused on health issues and the comparative health benefits of the product.
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The Efficient Market Hypothesis Marketing Case Study
9 pages (2764 words) , Download 1 , Case Study
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Actual prices of individual securities already reflect the effects of information-based both on events that have already occurred and on events which, as of now, the market expects to take place in the future. In other words, in an efficient market at any point in time, the actual price of a security will be a good estimate of its intrinsic value.
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Key Aspects of Internet Marketing Marketing Research Proposal
8 pages (2154 words) , Download 1 , Research Proposal
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The study will focus on the impact and effectiveness of search engine optimization (SEO) and associated behavioral targeting aspects in the marketing strategies. The research design is descriptive in nature focusing on search engine optimization (SEO) as the main medium of internet marketing.
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Market Efficiency Issues Marketing Assignment
9 pages (2345 words) , Download 2 , Assignment
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This seemingly inconsistency should not confuse, as what this means is in an efficient market the best possible arrangement has been achieved, and there is no room for further welfare which also implies that there is zero wastage in the economy. Market structure that is prevailing state of competition determines prevalent efficiency in the market.
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Alternative Marketing Campaign for VIP Electronic Cigarette Marketing Assignment
6 pages (1984 words) , Download 1 , Assignment
Free
One of the factors affecting the Tobacco industry in the UK is based on the fact that companies selling Tobacco are heavily taxed, because of the need for reducing its consumption. This is because of the negative perception that Tobacco is a health hazard, and it has the capability of causing chronic diseases such as cancer, kidney failures, etc. 
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Restaurant Module and Menu Development Marketing Case Study
6 pages (1682 words) , Download 0 , Case Study
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The paper 'Restaurant Module and Menu Development' is a good example of a Marketing Case Study. Generally speaking, a menu is a list of foods available (in a restaurant, in this case) to be served to the customers. Menus have their history, and every restaurant is made unique by the type of menu it presents (Nicholson 2010). 
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Radical Brand Evolution Marketing Assignment
6 pages (1785 words) , Download 0 , Assignment
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The paper 'Radical Brand Evolution' is a great example of a Marketing Assignment. For a long time, there has been a general belief that firms should strategically position themselves in the market to tackle rising competition from emerging players. Most marketers base their reasoning on the fact that positioning creates a positive impact on brand image to the customers and stakeholders. 
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Analysis of Nivea Body Advertisement Marketing Case Study
6 pages (1722 words) , Download 0 , Case Study
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The paper 'Analysis of Nivea Body Advertisement" is a perfect example of a marketing case study. This case study is based on the ‘Nivea Body’ advertisement that was published by the product’s manufacturer BDF Beiersdorf in a South African Magazine by the name True Love Magazine. By analyzing the content of the magazine, it is easy to tell that its prime target market is the young professional woman who is concerned about body image.
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Chatime and Street Beverage industry Marketing Case Study
6 pages (1741 words) , Download 1 , Case Study
Free
The paper "Chatime and Street Beverage industry " is an outstanding example of a marketing case study. The Street Beverage industry has been one of the most booming industries in Australia despite the high staff turnover issues in the industry. In order to adequately analyse this industry, this report uses Porter’s Five-Forces Model which encompasses Buyer Effect, Supplier Effect, Extent of Rivalry, Impact of Substitutes.
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Factors that Drive the Use of Social Media Marketing among Australian Start-Up Companies Marketing Research Proposal
13 pages (3850 words) , Download 0 , Research Proposal
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The paper "Factors that Drive the Use of Social Media Marketing among Australian Start-Up Companies " is a great example of a marketing research proposal. Marketing is one of the most important organizational functions. Companies use marketing as a means of reaching out to new markets as well as maintaining the customers who are already buying their products.
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How to Counteract the Bad Publicity of Holden Australia for Its Closed Down Marketing Research Proposal
6 pages (1943 words) , Download 0 , Research Proposal
Free
The paper "How to Counteract the Bad Publicity of Holden Australia for Its Closed Down" is an outstanding example of a marketing research proposal. Since its establishment in 1856, Holden is a private motor company that has been invested in the manufacture and supply of motor vehicles in Australia and throughout the globe (White, 2015).
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The Role of Marketing for Firms in Emerging Economies Marketing Coursework
12 pages (3214 words) , Download 1 , Coursework
Free
Marketing looks to exploit the gap between the ‘action’ stage of the AIDA model. AIDA stands for awareness, interest, desire and action phases under which a buyer goes through before he actually performs ‘action’ and buys the product or uses the service for satisfying his need, wants, or desire. 
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Marketing of Zara in Action Marketing Case Study
14 pages (4270 words) , Download 2 , Case Study
Free
They cater to the middle-income segment and have apparel for men, women, and the children apart from complements and home care products. they do not use advertising and their commercials can never be found on billboards or television. 
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Cross Cultural Marketing in Eurobank Marketing Case Study
15 pages (4196 words) , Download 1 , Case Study
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This is followed by a discussion of some facets for cross-cultural adjustment for managing multi-cultural teams, coaching for repatriation, building teams in international contexts, pre-departure expatriation training programs, sponsorship programs, and social activities, and building high-performing global teams. 
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Service Marketing of Odeon Cinemas in UK Marketing Case Study
13 pages (3655 words) , Download 1 , Case Study
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In accordance with Kline (2005, 141) marketing focuses on ‘the relationship between sellers and buyers, generally companies and consumers, in a process that can be both cooperative and competitive’. 
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International Business Strategy: Wal-Mart in India Marketing Case Study
7 pages (2237 words) , Download 2 , Case Study
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Thus, Wal-Mart is facing a great and risky business challenge in India. It has to be careful enough not to deviate from cultural regulations and norms as it is already facing reservations from patriotic political parties and local retailers being only foreign. Any more deviation might repeat what happened in Germany.
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Is Free Trade Fair Marketing Term Paper
6 pages (1702 words) , Download 2 , Term Paper
Free
The interventions are in the form of taxes, tariffs, non-tariff barriers, and subsidies, and the inter-government managed trade pacts like the North American Free Trade Agreement (NAFTA) and Central America Free Trade Agreement (CAFTA) to name a few.
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Enhancing Employee and Organizational Performance Marketing Research Paper
10 pages (2857 words) , Download 0 , Research Paper
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The paper "Enhancing Employee and Organizational Performance" is a great example of a Marketing Research Paper. The report is a market research plan for a ZARA which is a retail shop dealing with Spanish clothing and accessories. It is aimed at establishing customer service feedback. The concepts of a mystery shopper will be used for the purposes of collecting the data.
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Marketing in the Hospitality Industry Marketing Literature review
6 pages (1775 words) , Download 1 , Literature review
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The paper “Marketing in the Hospitality Industry” is a  meaningful example of a literature review on marketing. In the hospitality industry, the success of business partly depends on the number of guests visiting a given hospitality outlet at a time. Even if a hotel, restaurant, or a pub offers a state of the art service, an entrepreneur will only benefit if guests avail themselves for such services.
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Theres Nothing like Australia Marketing Assignment
7 pages (2004 words) , Download 0 , Assignment
Free
The paper "There’s Nothing like Australia" is a perfect example of a marketing assignment. The client is Australia and it has launched a worldwide campaign for tourism in Australia through Tourism Australia. The campaign is ‘there is nothing like Australia’ which is mainly meant for consumer marketing. It was launched in 2010 and it features the recommendations made by Australians about destinations to go for holidays in Australia.
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Pepsi Advertisement Analysis Marketing Essay
5 pages (1250 words) , Download 1 , Essay
Free
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Its wilds contain information on any issue, including those that are of interest to professional advertisers, for example, according to a comparative assessment of certain brands, including Pepsi.
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Key Aspects of Premier Financial Corporation Marketing Case Study
8 pages (2097 words) , Download 1 , Case Study
Free
PFC shall start its operations at Limassol, the second biggest city of Cyprus, and the biggest port in the Mediterranean transit trade. Cyprus has an open, free-market, service-based economy. This country’s accession as a full member of the European Union as of May 1, 2004, has been an important milestone in its recent economic development.
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Foundation of Marketing of Pure General Insurance Marketing Case Study
6 pages (2165 words) , Download 1 , Case Study
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The current paper refers to the marketing strategy used by Pure General Insurance, a firm that was established in 1922. Until today the firm has managed to retain its position in the market; however, the severe turbulences within the local and the international market had their consequences on the firm’s performance in the last years.
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Ansoffs Matrix Marketing Research Proposal
10 pages (2766 words) , Download 1 , Research Proposal
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The four-pronged attack that a marketer must implement in order to make a mark in a new market is aptly embodied in this matrix which clearly identifies between existing products and new products and existing markets and new markets.
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What Factors Encourage Customers to Buy Products Online Marketing Research Proposal
8 pages (2821 words) , Download 0 , Research Proposal
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The paper "What Factors Encourage Customers to Buy Products Online" is a perfect example of a research proposal on marketing. The consumer has a wider choice of avenues to use when purchasing products or services. The consumer can physically visit traditional brick and mortar store, he or she can make orders through telephone or email, or better still the consumer can make online purchases.
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The Benefits of Social Media Marketing for Small and Medium Enterprises Marketing Research Proposal
12 pages (3611 words) , Download 1 , Research Proposal
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The paper "The Benefits of Social Media Marketing for Small and Medium Enterprises" is a perfect example of a marketing research proposal. This is a project proposal that seeks to examine various ways in which social media marketing is beneficial to small and medium enterprises in the world today.
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Learning about the Experiences of First Home Buyers in Metropolitan - Canberra Marketing Research Proposal
14 pages (3975 words) , Download 0 , Research Proposal
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The paper "Learning about the Experiences of First Home Buyers in Metropolitan - Canberra" is a  great example of a marketing research proposal. First home buyers experience a challenging task before they settle down all the obligations and requirements needed to own a home. First-time buyers time and again do not have a clear understanding of real estate and mortgage terms.
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Large Existing Consumer Groups Marketing Research Paper
13 pages (5825 words) , Download 0 , Research Paper
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The paper "Large Existing Consumer Groups" is a wonderful example of a Marketing Research Paper. Mr. William has long been a well-established Australian-based multi-national corporation. It needs something new and fresh to regain people’s consciousness and attention to the label. In view of this, we are proud to introduce a newly founded sub-brand – TRAC Eye Shadow, to you all.
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From Marketing Mix to Relationship Marketing Marketing Research Paper
11 pages (3128 words) , Download 0 , Research Paper
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The paper "From Marketing Mix to Relationship Marketing" is a great example of a Marketing Research Paper. Everest Airlines has been in operation for close to thirty years now, it has been a carrier of choice for people traveling from Europe and America to Africa and Asia. The airline just like most carriers in the world is experiencing some hard times.
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Marketing Strategy and Mission Marketing Research Paper
9 pages (2956 words) , Download 0 , Research Paper
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The paper "Marketing Strategy and Mission" is a great example of a Marketing Research Paper. A strategy is a focus. The focus of the company is on a specific area of event management in Portland Comic-con events. The company is a strong event management organization that has been able to meet such demands in the past. 
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The Impact Of Social Media On Customer Habits Marketing Research Paper
11 pages (5053 words) , Download 1 , Research Paper
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The paper "The Impact Of Social Media On Customer Habits" Is a great example of a Marketing Research Paper. Social media which is part of our lives has a major impact on customer habits. We live in a technological world where information sharing has been revolutionized by the use of the internet through social media platforms. 
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Influence of Online Internet Banking on the Performance of Business Firms Marketing Research Proposal
9 pages (3822 words) , Download 0 , Research Proposal
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The paper "Influence of Online Internet Banking on the Performance of Business Firms" is an outstanding example of a marketing research proposal. This research paper aims at establishing the relationship between the two variables. The paper considers the influence of online internet banking on the performance of business firms.
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Marketing In The Hospitality Industry Marketing Research Paper
14 pages (4441 words) , Download 1 , Research Paper
Free
The paper "Marketing In The Hospitality Industry" is a perfect example of a Marketing Research Paper. The Riverview Hotel management develops a marketing plan with the objective of building a strong market share over New York, a market that is full of rivalry considering that there is the free entry of substitute products. 
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Ford Motor Company of Australia Limited Marketing Research Paper
11 pages (3653 words) , Download 1 , Research Paper
Free
The paper "Ford Motor Company of Australia Limited " is a great example of a Marketing Research Paper. Ford Australia is engaged in producing Ford Falcon, a product that is exported to New Zealand and South Africa. Falcon is designed, engineered, and manufactured in Australia making up a local content of about 85%. 
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The Measurement Approach on Decision Usefulness Marketing Coursework
7 pages (2086 words) , Download 0 , Coursework
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The paper 'The Measurement Approach on Decision Usefulness" is a great example of marketing coursework. The measurement approach to decision usefulness means the correct usage of reasonable values properly in the financial statements. The financial statements help the investors to predict the future of the organisation and at what position the company will be at if all the policies were followed.
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Explaining the Growth of Mobile Phone Industry in the World Marketing Research Paper
12 pages (3334 words) , Download 0 , Research Paper
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The paper "Explaining the Growth of Mobile Phone Industry in the World" is a wonderful example of a Marketing Research Paper. All Vertu mobile phones have a very appealing look and have multiple functionalities that are compatible with other devices. Producing a cheaper Vertu phone shall definitely attract a large market from the youths.
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Qualitative Research Methods in Marketing Marketing Research Paper
9 pages (2626 words) , Download 1 , Research Paper
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The paper "Qualitative Research Methods in Marketing" is a great example of a Marketing Research Paper. Just Jewellery is one of Australia's largest online jewelry stores for fashion as well as fine jewelry. The company’s mission is to offer its customers fashionable as well as stunning designs, which are unique. 
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Internet Marketing Strategies Marketing Research Paper
12 pages (3539 words) , Download 1 , Research Paper
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The paper " Internet Marketing Strategies" is a perfect example of a Marketing Research Paper. This report outlines the specification for a web-based marketing and communication strategy. This report will discuss some of the important and fundamental aspects of a project for the establishment of a web-based marketing platform for Captains Creek Organic wines business.
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Is it Possible to Convert Social Media Presence to Profit Marketing Research Paper
19 pages (5374 words) , Download 0 , Research Paper
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The paper "Is it Possible to Convert Social Media Presence to Profit" is a good example of a marketing research paper. Social media sites can be described as virtual communities aimed at promoting and facilitating social interaction among members. They do this by giving a forum to post personal information and intercommunicate with users.
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The Impact of Expected Variance in Performance on the Satisfaction Process Marketing Research Paper
11 pages (4140 words) , Download 0 , Research Paper
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The paper "The Impact of Expected Variance in Performance on the Satisfaction Process" is a wonderful example of a Marketing Research Paper. The world economy has been slowly transforming from a product-based economy to a service-based one. Ass to this effect, the service industry has become a very important industry in the economies of many countries. 
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How to Increase the Number of Visitors to Yarragon Marketing Research Proposal
7 pages (2243 words) , Download 0 , Research Proposal
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The paper "How to Increase the Number of Visitors to Yarragon " is a great example of a Marketing Research Proposal. Yarragon is a small town located between Warragul and Trafalgar and is one of the two towns that are bypassed by the Princes highway that connects Melbourne and Latrobe Valley (Travel Victoria, 2013). 
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Attitudinal Consequences of Commitment to Unpleasant Behavior Marketing Research Paper
13 pages (3541 words) , Download 0 , Research Paper
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The paper "Attitudinal Consequences of Commitment to Unpleasant Behavior" is a perfect example of a Marketing Research Paper. Over the years, tentative research indicates that consumers bear a perceived trend or behavior. This behavior is fundamental to manufacturers as it depicts the perception with regard to finished products. 
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Free Market vs Pro-Regulation Perspectives Marketing Coursework
6 pages (1755 words) , Download 0 , Coursework
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The paper "Free Market vs Pro-Regulation Perspectives" is a perfect example of marketing coursework. The free-market perspective posits that accounting information should be viewed as any other commodity that is influenced by the forces of demand and supply and (Belkaoui, 86). It is assumed that market forces will eventually create an optimal quantity of information about the business organization.
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Is Free-Market Environmentalism Mainstream Marketing Research Paper
7 pages (2099 words) , Download 0 , Research Paper
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The paper "Is Free-Market Environmentalism Mainstream" is a great example of a Marketing Research Paper. The process of purchasing an office property building is pretty troublesome if there is no way to ensure that you are getting the best price on offer. In order to determine whether the value of a certain property is justified, research has to be conducted in the market.
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Market Demand and Demand Trends Marketing Research Paper
9 pages (2444 words) , Download 0 , Research Paper
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The paper "Market Demand and Demand Trends" is a great example of a Marketing Research Paper. The report has conducted a situational analysis of Eco Stock Supplies limited, this has been achieved by defining the business as well as its scope, conducting of external analysis of the firm, and this section entailed the macro-environment, industry critical success factors, and the microenvironment. 
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