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Marketing Essays

Result for Subject Marketing:
19930 essays
Internationalization Process of Emerging Market Multinationals Marketing Coursework
6 pages (1961 words) , Download 0 , Coursework
Free
The paper "Internationalization Process of Emerging Market Multinationals" is a perfect example of marketing coursework. Internationalization has been defined by different scholars as the increasing propensity of organizations to operate their business transaction across their national boundaries by packaging their products and services in a way that they are easily consumed by diverse consumers.
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Coca Cola Brand - Consumer Decision Making Marketing Case Study
7 pages (2284 words) , Download 0 , Case Study
Free
The paper "Coca Cola Brand - Consumer Decision Making" is a great example of a marketing case study. This paper discusses the Coca Cola brand. It analyses the influence of internal factors affecting consumer decision making with a close look at Coca Cola. For the last century, Coca Cola has been the world’s leading soft drink manufacturer and has maintained its grip on the market.
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Consumer Culture as Witnessed in Christmas Period Marketing Coursework
8 pages (2286 words) , Download 0 , Coursework
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The paper 'Consumer Culture as Witnessed in Christmas Period" is a perfect example of marketing coursework. Christmas is one of the few religious rituals that are celebrated across the globe on an annual basis. McKechnie and Tynan (2006, p.133) note that Today, unlike the past, the ritual is also marked in countries or rather cultures, which never had a Christmas tradition.
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The Aston Martin and the BMW Company Industry Marketing Case Study
12 pages (3159 words) , Download 0 , Case Study
Free
The paper 'The Aston Martin and the BMW Company Industry' is a wonderful example of a marketing case study. The automobile industry has transformed society for more than a century now. Many companies that developed throughout this period have had their moment of financial success as well as the financial meltdown.
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Aristotle's Four Principles in the Mobile Phone Production Industry Marketing Case Study
5 pages (1591 words) , Download 3 , Case Study
Free
The paper “Aristotle's Four Principles in the Mobile Phone Production Industry” is an affecting example of a case study on marketing. In his book, he evaluates the causes of an idea in four components namely the formal idea, the material, efficiency cause, and the final purpose for the event contemplated.
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Consumer Behavior in the Tourism Industry Marketing Research Proposal
12 pages (3434 words) , Download 1 , Research Proposal
Free
The paper "Consumer Behavior in the Tourism Industry " is a perfect example of a marketing research proposal. Over the years, the tourism industry has grown and expanded tremendously. In this case, the industry has increased to incorporate new aspects of market perception and management. One among them is increased perception and drive towards enhancing increased customer satisfaction in the industry.
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Leadership in the Coca Cola Company Marketing Case Study
10 pages (2683 words) , Download 2 , Case Study
Free
Several heads are put together to get a product or service marketable to the public. These many hands come in at various stages to add up to produce what we have or see at the end of the day as a product or service. We need to note here that people make a company what it is and not the name of the company.
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The Company HSBC Marketing Report
7 pages (2100 words) , Download 2 , Report
Free
This project discusses the bank’s reasons for establishing itself in the Peruvian economy and the appropriateness of its strategies to do the same. HSBC started operating in Peru as a Greenfield project. The reason to choose Peru for starting the project was that it would be free of any constraints arising from prior activities. It had not operated in this place before. 
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SportUNEs Strategic Marketing Approach Marketing Case Study
15 pages (4041 words) , Download 0 , Case Study
Free
The paper "SportUNE’s Strategic Marketing Approach" is a great example of a marketing case study. The primary impetus behind a company’s strategic marketing initiative is to develop new products or novel technologies that enable it to secure a competitive edge over rivals while maximizing returns to investment.
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SportUNE - Marketing Marketing Case Study
16 pages (4256 words) , Download 0 , Case Study
Free
The paper "SportUNE - Marketing " is a good example of a marketing case study. Following the strategic marketing plan (part I), this paper outlines the strategic marketing plan (part II) for SportUNE. The plan helps to understand the process of formulating, implementing and measuring marketing strategies and enhance the understanding of the various strategies for new market entries.
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The Principles of Product Development Flow Marketing Essay
7 pages (2172 words) , Download 0 , Essay
Free
The paper 'The Principles of Product Development Flow' is a wonderful example of a Marketing Essay. The elementary meaning of facility, it is the space where business functions take place. The design, on the other hand, it's the layout of the place itself. The design has a great impact on the work approach and the workflow information through the system and materials (Heragu, 2008).
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Recognizing the Importance of Brand Awareness Marketing Research Paper
10 pages (2500 words) , Download 0 , Research Paper
Free
The paper "Recognizing the Importance of Brand Awareness" is a great example of a Marketing Research Paper. There is a lot of evidence supporting the importance of brands to the success of a business. The growth in popularity of online shopping has also further elevated the position of the brand with regards to influencing purchasing decisions (Al-Shatnawi, et al., 2015).
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Applying Qualitative Methods to Marketing Marketing Research Paper
6 pages (1855 words) , Download 0 , Research Paper
Free
The paper "Applying Qualitative Methods to Marketing " is a perfect example of a Marketing Research Paper. The assessment of the feelings of restaurants in Australia about Menulog can be best obtained through qualitative marketing research methodologies. Qualitative methods are useful in collecting comprehensive details on information concerning the intentions of respondents. 
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Strong Brands And Corporate Brands Marketing Research Paper
11 pages (3055 words) , Download 0 , Research Paper
Free
The paper "Strong Brands And Corporate Brands" is a great example of a Marketing Research Paper. The objective of the Pepsi brand audit is to assess the health of the brand, expose its equity sources and suggest ways to leverage and improve the equity in question. In other words, the audit focuses on making Pepsi more successful as a company (Beach, 2013).
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Equity Mode of Entry Techniques Marketing Coursework
6 pages (1811 words) , Download 0 , Coursework
Free
The paper "Equity Mode of Entry Techniques " is an outstanding example of marketing coursework. An organization that wants to succeed in the business must consider the concept of entering into the global market. It is because of the competition in the domestic market as well as technology developments.
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Marketing for Birmingham Barge Trips Marketing Case Study
9 pages (2486 words) , Download 0 , Case Study
Free
The paper "Marketing for Birmingham Barge Trips" is an outstanding example of a marketing case study. To undertake an effective marketing audit, it is important to examine both internal and external analysis of the business. External analysis is a process involving scanning and evaluation of different external environmental factors for the business; consequently, the process determines the performance, positive, and negative trends affecting the business.
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Motivation of Women for Attending Sports Events Marketing Research Paper
7 pages (2139 words) , Download 0 , Research Paper
Free
The paper "Motivation of Women for Attending Sports Events" is an outstanding example of a marketing research paper. To identify and explore factors that motivate women to attend sporting events. To ascertain if the varied motivators suggested by previous studies such as geographic, socio-demographic, individual preference, attractiveness and accessibility of the game contribute into making women attend more sports events.
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Build Future and Live in It - Hybrid Car PR Pitch with Creative Content and Market Justification Marketing Research Paper
27 pages (6750 words) , Research Paper
Nobody downloaded yet
The paper “Build Future and Live in It - Hybrid Car PR Pitch with Creative Content and Market Justification” is an impressive variant of research paper on marketing. Duanji Autos of Japan is a pioneer and trendsetter of hybrid cars for women drivers. Duanji This hybrid car is marketed as a fashion hybrid car for women. Duanji has its outlets with over 50 locations in Europe, the US, and Africa.
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Market Analysis of WiMax System 802.16e Introduction to Uganda Marketing Case Study
6 pages (1822 words) , Download 0 , Case Study
Free
The paper "Market Analysis of WiMax System 802.16e Introduction to Uganda" is a good example of a marketing case study. There are a number of factors that should be considered before making market entry to an international country because of the risks associated with a new country and market.
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Airline Marketing Service by Domestic and Foreign Firms Marketing Research Paper
6 pages (1622 words) , Download 0 , Research Paper
Free
The paper 'Airline Marketing Service by Domestic and Foreign Firms' is a great example of journal articles that explain how to make a marketing that will help companies penetrate the market. The market plan will help even the new companies to have a share in a competitive market. The journals give the steps to follow while making good marketing in every industry (Stewart 2006). 
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Consumer Behaviour: Personality and Lifestyle Marketing Research Paper
12 pages (3188 words) , Download 1 , Research Paper
Free
The paper "Consumer Behaviour: Personality and Lifestyle" is a perfect example of marketing coursework. The effects of consumer behavior have been important in economists’ research areas for the economic impacts that came with the phenomenon. Despite the numerous research activities, scholars have only been able to produce the beginning stages of the theories that systematically explain consumer behavior.
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Strategic Plan of Sandwich Inc Marketing Term Paper
9 pages (2558 words) , Download 1 , Term Paper
Free
The author of the following paper gives detailed information about print advertising which would be the best manner to get our message to the audience while other methods can be used after some time. Regardless of the medium, the message should be focused on health issues and the comparative health benefits of the product.
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The Efficient Market Hypothesis Marketing Case Study
9 pages (2764 words) , Download 1 , Case Study
Free
Actual prices of individual securities already reflect the effects of information-based both on events that have already occurred and on events which, as of now, the market expects to take place in the future. In other words, in an efficient market at any point in time, the actual price of a security will be a good estimate of its intrinsic value.
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Key Aspects of Internet Marketing Marketing Research Proposal
8 pages (2154 words) , Download 1 , Research Proposal
Free
The study will focus on the impact and effectiveness of search engine optimization (SEO) and associated behavioral targeting aspects in the marketing strategies. The research design is descriptive in nature focusing on search engine optimization (SEO) as the main medium of internet marketing.
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Market Efficiency Issues Marketing Assignment
9 pages (2345 words) , Download 2 , Assignment
Free
This seemingly inconsistency should not confuse, as what this means is in an efficient market the best possible arrangement has been achieved, and there is no room for further welfare which also implies that there is zero wastage in the economy. Market structure that is prevailing state of competition determines prevalent efficiency in the market.
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Alternative Marketing Campaign for VIP Electronic Cigarette Marketing Assignment
6 pages (1984 words) , Download 1 , Assignment
Free
One of the factors affecting the Tobacco industry in the UK is based on the fact that companies selling Tobacco are heavily taxed, because of the need for reducing its consumption. This is because of the negative perception that Tobacco is a health hazard, and it has the capability of causing chronic diseases such as cancer, kidney failures, etc. 
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Restaurant Module and Menu Development Marketing Case Study
6 pages (1682 words) , Download 0 , Case Study
Free
The paper 'Restaurant Module and Menu Development' is a good example of a Marketing Case Study. Generally speaking, a menu is a list of foods available (in a restaurant, in this case) to be served to the customers. Menus have their history, and every restaurant is made unique by the type of menu it presents (Nicholson 2010). 
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Radical Brand Evolution Marketing Assignment
6 pages (1785 words) , Download 0 , Assignment
Free
The paper 'Radical Brand Evolution' is a great example of a Marketing Assignment. For a long time, there has been a general belief that firms should strategically position themselves in the market to tackle rising competition from emerging players. Most marketers base their reasoning on the fact that positioning creates a positive impact on brand image to the customers and stakeholders. 
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Analysis of Nivea Body Advertisement Marketing Case Study
6 pages (1722 words) , Download 0 , Case Study
Free
The paper 'Analysis of Nivea Body Advertisement" is a perfect example of a marketing case study. This case study is based on the ‘Nivea Body’ advertisement that was published by the product’s manufacturer BDF Beiersdorf in a South African Magazine by the name True Love Magazine. By analyzing the content of the magazine, it is easy to tell that its prime target market is the young professional woman who is concerned about body image.
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Chatime and Street Beverage industry Marketing Case Study
6 pages (1741 words) , Download 1 , Case Study
Free
The paper "Chatime and Street Beverage industry " is an outstanding example of a marketing case study. The Street Beverage industry has been one of the most booming industries in Australia despite the high staff turnover issues in the industry. In order to adequately analyse this industry, this report uses Porter’s Five-Forces Model which encompasses Buyer Effect, Supplier Effect, Extent of Rivalry, Impact of Substitutes.
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Factors that Drive the Use of Social Media Marketing among Australian Start-Up Companies Marketing Research Proposal
13 pages (3850 words) , Download 0 , Research Proposal
Free
The paper "Factors that Drive the Use of Social Media Marketing among Australian Start-Up Companies " is a great example of a marketing research proposal. Marketing is one of the most important organizational functions. Companies use marketing as a means of reaching out to new markets as well as maintaining the customers who are already buying their products.
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How to Counteract the Bad Publicity of Holden Australia for Its Closed Down Marketing Research Proposal
6 pages (1943 words) , Download 0 , Research Proposal
Free
The paper "How to Counteract the Bad Publicity of Holden Australia for Its Closed Down" is an outstanding example of a marketing research proposal. Since its establishment in 1856, Holden is a private motor company that has been invested in the manufacture and supply of motor vehicles in Australia and throughout the globe (White, 2015).
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The Role of Marketing for Firms in Emerging Economies Marketing Coursework
12 pages (3214 words) , Download 1 , Coursework
Free
Marketing looks to exploit the gap between the ‘action’ stage of the AIDA model. AIDA stands for awareness, interest, desire and action phases under which a buyer goes through before he actually performs ‘action’ and buys the product or uses the service for satisfying his need, wants, or desire. 
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Marketing of Zara in Action Marketing Case Study
14 pages (4270 words) , Download 2 , Case Study
Free
They cater to the middle-income segment and have apparel for men, women, and the children apart from complements and home care products. they do not use advertising and their commercials can never be found on billboards or television. 
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Cross Cultural Marketing in Eurobank Marketing Case Study
15 pages (4196 words) , Download 1 , Case Study
Free
This is followed by a discussion of some facets for cross-cultural adjustment for managing multi-cultural teams, coaching for repatriation, building teams in international contexts, pre-departure expatriation training programs, sponsorship programs, and social activities, and building high-performing global teams. 
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Service Marketing of Odeon Cinemas in UK Marketing Case Study
13 pages (3655 words) , Download 1 , Case Study
Free
In accordance with Kline (2005, 141) marketing focuses on ‘the relationship between sellers and buyers, generally companies and consumers, in a process that can be both cooperative and competitive’. 
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International Business Strategy: Wal-Mart in India Marketing Case Study
7 pages (2237 words) , Download 2 , Case Study
Free
Thus, Wal-Mart is facing a great and risky business challenge in India. It has to be careful enough not to deviate from cultural regulations and norms as it is already facing reservations from patriotic political parties and local retailers being only foreign. Any more deviation might repeat what happened in Germany.
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Is Free Trade Fair Marketing Term Paper
6 pages (1702 words) , Download 2 , Term Paper
Free
The interventions are in the form of taxes, tariffs, non-tariff barriers, and subsidies, and the inter-government managed trade pacts like the North American Free Trade Agreement (NAFTA) and Central America Free Trade Agreement (CAFTA) to name a few.
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Enhancing Employee and Organizational Performance Marketing Research Paper
10 pages (2857 words) , Download 0 , Research Paper
Free
The paper "Enhancing Employee and Organizational Performance" is a great example of a Marketing Research Paper. The report is a market research plan for a ZARA which is a retail shop dealing with Spanish clothing and accessories. It is aimed at establishing customer service feedback. The concepts of a mystery shopper will be used for the purposes of collecting the data.
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Marketing in the Hospitality Industry Marketing Literature review
6 pages (1775 words) , Download 1 , Literature review
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The paper “Marketing in the Hospitality Industry” is a  meaningful example of a literature review on marketing. In the hospitality industry, the success of business partly depends on the number of guests visiting a given hospitality outlet at a time. Even if a hotel, restaurant, or a pub offers a state of the art service, an entrepreneur will only benefit if guests avail themselves for such services.
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Theres Nothing like Australia Marketing Assignment
7 pages (2004 words) , Download 0 , Assignment
Free
The paper "There’s Nothing like Australia" is a perfect example of a marketing assignment. The client is Australia and it has launched a worldwide campaign for tourism in Australia through Tourism Australia. The campaign is ‘there is nothing like Australia’ which is mainly meant for consumer marketing. It was launched in 2010 and it features the recommendations made by Australians about destinations to go for holidays in Australia.
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Pepsi Advertisement Analysis Marketing Essay
5 pages (1250 words) , Download 1 , Essay
Free
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Its wilds contain information on any issue, including those that are of interest to professional advertisers, for example, according to a comparative assessment of certain brands, including Pepsi.
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Key Aspects of Premier Financial Corporation Marketing Case Study
8 pages (2097 words) , Download 1 , Case Study
Free
PFC shall start its operations at Limassol, the second biggest city of Cyprus, and the biggest port in the Mediterranean transit trade. Cyprus has an open, free-market, service-based economy. This country’s accession as a full member of the European Union as of May 1, 2004, has been an important milestone in its recent economic development.
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Foundation of Marketing of Pure General Insurance Marketing Case Study
6 pages (2165 words) , Download 1 , Case Study
Free
The current paper refers to the marketing strategy used by Pure General Insurance, a firm that was established in 1922. Until today the firm has managed to retain its position in the market; however, the severe turbulences within the local and the international market had their consequences on the firm’s performance in the last years.
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Ansoffs Matrix Marketing Research Proposal
10 pages (2766 words) , Download 1 , Research Proposal
Free
The four-pronged attack that a marketer must implement in order to make a mark in a new market is aptly embodied in this matrix which clearly identifies between existing products and new products and existing markets and new markets.
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What Factors Encourage Customers to Buy Products Online Marketing Research Proposal
8 pages (2821 words) , Download 0 , Research Proposal
Free
The paper "What Factors Encourage Customers to Buy Products Online" is a perfect example of a research proposal on marketing. The consumer has a wider choice of avenues to use when purchasing products or services. The consumer can physically visit traditional brick and mortar store, he or she can make orders through telephone or email, or better still the consumer can make online purchases.
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The Benefits of Social Media Marketing for Small and Medium Enterprises Marketing Research Proposal
12 pages (3611 words) , Download 1 , Research Proposal
Free
The paper "The Benefits of Social Media Marketing for Small and Medium Enterprises" is a perfect example of a marketing research proposal. This is a project proposal that seeks to examine various ways in which social media marketing is beneficial to small and medium enterprises in the world today.
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Learning about the Experiences of First Home Buyers in Metropolitan - Canberra Marketing Research Proposal
14 pages (3975 words) , Download 0 , Research Proposal
Free
The paper "Learning about the Experiences of First Home Buyers in Metropolitan - Canberra" is a  great example of a marketing research proposal. First home buyers experience a challenging task before they settle down all the obligations and requirements needed to own a home. First-time buyers time and again do not have a clear understanding of real estate and mortgage terms.
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Large Existing Consumer Groups Marketing Research Paper
13 pages (5825 words) , Download 0 , Research Paper
Free
The paper "Large Existing Consumer Groups" is a wonderful example of a Marketing Research Paper. Mr. William has long been a well-established Australian-based multi-national corporation. It needs something new and fresh to regain people’s consciousness and attention to the label. In view of this, we are proud to introduce a newly founded sub-brand – TRAC Eye Shadow, to you all.
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From Marketing Mix to Relationship Marketing Marketing Research Paper
11 pages (3128 words) , Download 0 , Research Paper
Free
The paper "From Marketing Mix to Relationship Marketing" is a great example of a Marketing Research Paper. Everest Airlines has been in operation for close to thirty years now, it has been a carrier of choice for people traveling from Europe and America to Africa and Asia. The airline just like most carriers in the world is experiencing some hard times.
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