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Marketing Essays

Result for Subject Marketing:
19895 essays
Masters Home Improvements Brand Marketing Research Proposal
6 pages (1644 words) , Download 0 , Research Proposal
Free
The paper "Masters Home Improvements Brand" is a perfect example of a marketing research proposal. This research brief is meant to provide necessary information for commissioning market research to gain an understanding of how well the Masters Home Improvements brand is performing in terms of mental and physical availability as well as customer satisfaction.
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Internet Advertising Effectiveness among Teenagers Marketing Research Proposal
8 pages (2121 words) , Download 0 , Research Proposal
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The paper "Internet Advertising Effectiveness among Teenagers" is an outstanding example of a marketing research proposal. Internet connectivity and usage have risen rapidly in the last two decades. Today, online communication is one of the most popular methods of passing advertising messages. The internet can be used for communication, entertainment, electronic trade, among other applications(Kotler2004).
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Book Cafe - Market Analysis Marketing Case Study
10 pages (2512 words) , Download 5 , Case Study
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The paper "Book Cafe - Market Analysis" is a good example of a marketing case study. This business plan is developed for raising funds for J.B. Bookstore that is planning to expand with the addition of a reading library and Coffee Cafe in the store. The idea of Book Cafe is based on a market need of students and individuals looking for a library facility.
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Impact of the Internet on Shoppers in the Melbourne Area Marketing Research Proposal
12 pages (3000 words) , Download 0 , Research Proposal
Free
The paper "Impact of the Internet on Shoppers in the Melbourne Area " is an outstanding example of a marketing research proposal. The hallmark of marketing and brand communication is to understand the target market through appropriate research and investigation into consumer needs, income level, demographics, lifestyle tastes and preferences among others.
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The Ineffectiveness of E-Market in Saudi Arabia Marketing Research Proposal
8 pages (2153 words) , Download 0 , Research Proposal
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The paper “The Ineffectiveness of E-Market in Saudi Arabia“ is a  well-turned variant on research proposal on marketing. Saudi Arabia is one of the world’s wealthiest states per capita and, through ownership of a large share of the global oil resources, an economic giant. The economic success of the country is built in part on its comparative advantages and on overcoming its disadvantages.
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Integrated Marketing Communications for the Largest Australian Online Dating Site RSVP Marketing Research Proposal
12 pages (3359 words) , Download 0 , Research Proposal
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The paper “Integrated Marketing Communications for the Largest Australian Online Dating Site RSVP“ is a  brilliant variant on research proposal on marketing. Marketing communication is the process by which a firm’s information and its offerings are released to a certain segment of the market. Communication is essential in informing the buyer of the availability of an offering, etc.
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KFC UK Analysis Marketing Research Proposal
15 pages (4133 words) , Download 0 , Research Proposal
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The paper "KFC UK Analysis" is a good example of a marketing research proposal. KFC is a multinational brand that operates restaurants around different locations around the world. These restaurants sell their world-famous fried chicken and other foods such as sandwiches and salads. KFC grew from a humble small business to become a leading restaurant chain in the world.
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Factors That Contribute to the Failure of the Pharmaceutical Companies Products Marketing Research Proposal
9 pages (2624 words) , Download 0 , Research Proposal
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The paper “Factors That Contribute to the Failure of the Pharmaceutical Companies’ Products“ is a  comprehensive variant of research proposal on marketing. This research paper will deal with the innovation of new drugs and seek to understand why these products in the pharmaceutical industry do not generate enough revenue for the companies, despite their marketing strategies.
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The Importance of Service Quality in the Luxury Car Market in Singapore Marketing Research Proposal
16 pages (4836 words) , Download 0 , Research Proposal
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The paper “The Importance of Service Quality in the Luxury Car Market in Singapore“ is a  well-turned variant of a research proposal on marketing. Service quality is a prerequisite for a successful business. Observably, competition in this modern era is stiff. Rival firms are doing what it takes to eliminate each other in the market.
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Customer Satisfaction and Expectations of Service Quality in Luxury Hotel in Singapore Marketing Research Proposal
18 pages (5095 words) , Download 0 , Research Proposal
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The paper “Customer Satisfaction and Expectations of Service Quality in Luxury Hotel in Singapore“ is a  forceful variant of a research proposal on marketing. The study identifies the important aspects of quality service and experiences in the luxury and hospitality hotel industry in Singapore. It clearly sets out the differences between the overall and specific customer experiences.
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Strategic Marketing Planning through Marketing Intelligence Marketing Research Paper
14 pages (3500 words) , Download 0 , Research Paper
Free
The paper "Strategic Marketing Planning through Marketing Intelligence" is a good example of a Marketing Research Paper. A situational analysis is important in enabling an organization to evaluate its the as-is situation of an organization. This analysis outlines the platform for developing future strategies. The following section discusses situational analysis. 
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Warsaw Property Market Marketing Case Study
6 pages (1885 words) , Download 2 , Case Study
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Warsaw is the most developed and largest market in Poland; it has managed to sustain its growth even with the rapid price increase and decrease. The market has been in a position to strengthen its rental market and develop the mortgage market at the time thus increasing its market area. Many property management organisations have thrived.
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Packaging Is the Marketing Message in the Cupboard Marketing Coursework
16 pages (4167 words) , Download 0 , Coursework
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The paper "Packaging Is the Marketing Message in the Cupboard" is an outstanding example of marketing coursework. Marketing is a term used in the business to refer to the act whereby an organization strives to further improve its sales through the promotion of its commodities. This is achieved through market research and distribution of goods and services to consumers followed by advertising to the consumers.
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A Free Trade Agreement between China and Australia Marketing Case Study
8 pages (2393 words) , Download 0 , Case Study
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In the financial year 2011-2012, the volume of trade between these two countries averaged $ 120,229 million. From this amount, Australia exported goods worth $ 76824 million and also imported goods worth $ 43405 million from China. This was an overall growth of 13.5 % from the previous trading year.
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Internationalization Process of Emerging Market Multinationals Marketing Coursework
6 pages (1961 words) , Download 0 , Coursework
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The paper "Internationalization Process of Emerging Market Multinationals" is a perfect example of marketing coursework. Internationalization has been defined by different scholars as the increasing propensity of organizations to operate their business transaction across their national boundaries by packaging their products and services in a way that they are easily consumed by diverse consumers.
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Coca Cola Brand - Consumer Decision Making Marketing Case Study
7 pages (2284 words) , Download 0 , Case Study
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The paper "Coca Cola Brand - Consumer Decision Making" is a great example of a marketing case study. This paper discusses the Coca Cola brand. It analyses the influence of internal factors affecting consumer decision making with a close look at Coca Cola. For the last century, Coca Cola has been the world’s leading soft drink manufacturer and has maintained its grip on the market.
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Consumer Culture as Witnessed in Christmas Period Marketing Coursework
8 pages (2286 words) , Download 0 , Coursework
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The paper 'Consumer Culture as Witnessed in Christmas Period" is a perfect example of marketing coursework. Christmas is one of the few religious rituals that are celebrated across the globe on an annual basis. McKechnie and Tynan (2006, p.133) note that Today, unlike the past, the ritual is also marked in countries or rather cultures, which never had a Christmas tradition.
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The Aston Martin and the BMW Company Industry Marketing Case Study
12 pages (3159 words) , Download 0 , Case Study
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The paper 'The Aston Martin and the BMW Company Industry' is a wonderful example of a marketing case study. The automobile industry has transformed society for more than a century now. Many companies that developed throughout this period have had their moment of financial success as well as the financial meltdown.
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Aristotle's Four Principles in the Mobile Phone Production Industry Marketing Case Study
5 pages (1591 words) , Download 3 , Case Study
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The paper “Aristotle's Four Principles in the Mobile Phone Production Industry” is an affecting example of a case study on marketing. In his book, he evaluates the causes of an idea in four components namely the formal idea, the material, efficiency cause, and the final purpose for the event contemplated.
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Consumer Behavior in the Tourism Industry Marketing Research Proposal
12 pages (3434 words) , Download 1 , Research Proposal
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The paper "Consumer Behavior in the Tourism Industry " is a perfect example of a marketing research proposal. Over the years, the tourism industry has grown and expanded tremendously. In this case, the industry has increased to incorporate new aspects of market perception and management. One among them is increased perception and drive towards enhancing increased customer satisfaction in the industry.
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Leadership in the Coca Cola Company Marketing Case Study
10 pages (2683 words) , Download 2 , Case Study
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Several heads are put together to get a product or service marketable to the public. These many hands come in at various stages to add up to produce what we have or see at the end of the day as a product or service. We need to note here that people make a company what it is and not the name of the company.
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The Company HSBC Marketing Report
7 pages (2100 words) , Download 2 , Report
Free
This project discusses the bank’s reasons for establishing itself in the Peruvian economy and the appropriateness of its strategies to do the same. HSBC started operating in Peru as a Greenfield project. The reason to choose Peru for starting the project was that it would be free of any constraints arising from prior activities. It had not operated in this place before. 
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SportUNEs Strategic Marketing Approach Marketing Case Study
15 pages (4041 words) , Download 0 , Case Study
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The paper "SportUNE’s Strategic Marketing Approach" is a great example of a marketing case study. The primary impetus behind a company’s strategic marketing initiative is to develop new products or novel technologies that enable it to secure a competitive edge over rivals while maximizing returns to investment.
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SportUNE - Marketing Marketing Case Study
16 pages (4256 words) , Download 0 , Case Study
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The paper "SportUNE - Marketing " is a good example of a marketing case study. Following the strategic marketing plan (part I), this paper outlines the strategic marketing plan (part II) for SportUNE. The plan helps to understand the process of formulating, implementing and measuring marketing strategies and enhance the understanding of the various strategies for new market entries.
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The Principles of Product Development Flow Marketing Essay
7 pages (2172 words) , Download 0 , Essay
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The paper 'The Principles of Product Development Flow' is a wonderful example of a Marketing Essay. The elementary meaning of facility, it is the space where business functions take place. The design, on the other hand, it's the layout of the place itself. The design has a great impact on the work approach and the workflow information through the system and materials (Heragu, 2008).
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Recognizing the Importance of Brand Awareness Marketing Research Paper
10 pages (2500 words) , Download 0 , Research Paper
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The paper "Recognizing the Importance of Brand Awareness" is a great example of a Marketing Research Paper. There is a lot of evidence supporting the importance of brands to the success of a business. The growth in popularity of online shopping has also further elevated the position of the brand with regards to influencing purchasing decisions (Al-Shatnawi, et al., 2015).
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Applying Qualitative Methods to Marketing Marketing Research Paper
6 pages (1855 words) , Download 0 , Research Paper
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The paper "Applying Qualitative Methods to Marketing " is a perfect example of a Marketing Research Paper. The assessment of the feelings of restaurants in Australia about Menulog can be best obtained through qualitative marketing research methodologies. Qualitative methods are useful in collecting comprehensive details on information concerning the intentions of respondents. 
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Strong Brands And Corporate Brands Marketing Research Paper
11 pages (3055 words) , Download 0 , Research Paper
Free
The paper "Strong Brands And Corporate Brands" is a great example of a Marketing Research Paper. The objective of the Pepsi brand audit is to assess the health of the brand, expose its equity sources and suggest ways to leverage and improve the equity in question. In other words, the audit focuses on making Pepsi more successful as a company (Beach, 2013).
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Equity Mode of Entry Techniques Marketing Coursework
6 pages (1811 words) , Download 0 , Coursework
Free
The paper "Equity Mode of Entry Techniques " is an outstanding example of marketing coursework. An organization that wants to succeed in the business must consider the concept of entering into the global market. It is because of the competition in the domestic market as well as technology developments.
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Marketing for Birmingham Barge Trips Marketing Case Study
9 pages (2486 words) , Download 0 , Case Study
Free
The paper "Marketing for Birmingham Barge Trips" is an outstanding example of a marketing case study. To undertake an effective marketing audit, it is important to examine both internal and external analysis of the business. External analysis is a process involving scanning and evaluation of different external environmental factors for the business; consequently, the process determines the performance, positive, and negative trends affecting the business.
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Motivation of Women for Attending Sports Events Marketing Research Paper
7 pages (2139 words) , Download 0 , Research Paper
Free
The paper "Motivation of Women for Attending Sports Events" is an outstanding example of a marketing research paper. To identify and explore factors that motivate women to attend sporting events. To ascertain if the varied motivators suggested by previous studies such as geographic, socio-demographic, individual preference, attractiveness and accessibility of the game contribute into making women attend more sports events.
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Build Future and Live in It - Hybrid Car PR Pitch with Creative Content and Market Justification Marketing Research Paper
27 pages (6750 words) , Research Paper
Nobody downloaded yet
The paper “Build Future and Live in It - Hybrid Car PR Pitch with Creative Content and Market Justification” is an impressive variant of research paper on marketing. Duanji Autos of Japan is a pioneer and trendsetter of hybrid cars for women drivers. Duanji This hybrid car is marketed as a fashion hybrid car for women. Duanji has its outlets with over 50 locations in Europe, the US, and Africa.
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Market Analysis of WiMax System 802.16e Introduction to Uganda Marketing Case Study
6 pages (1822 words) , Download 0 , Case Study
Free
The paper "Market Analysis of WiMax System 802.16e Introduction to Uganda" is a good example of a marketing case study. There are a number of factors that should be considered before making market entry to an international country because of the risks associated with a new country and market.
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Airline Marketing Service by Domestic and Foreign Firms Marketing Research Paper
6 pages (1622 words) , Download 0 , Research Paper
Free
The paper 'Airline Marketing Service by Domestic and Foreign Firms' is a great example of journal articles that explain how to make a marketing that will help companies penetrate the market. The market plan will help even the new companies to have a share in a competitive market. The journals give the steps to follow while making good marketing in every industry (Stewart 2006). 
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Consumer Behaviour: Personality and Lifestyle Marketing Research Paper
12 pages (3188 words) , Download 1 , Research Paper
Free
The paper "Consumer Behaviour: Personality and Lifestyle" is a perfect example of marketing coursework. The effects of consumer behavior have been important in economists’ research areas for the economic impacts that came with the phenomenon. Despite the numerous research activities, scholars have only been able to produce the beginning stages of the theories that systematically explain consumer behavior.
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Strategic Plan of Sandwich Inc Marketing Term Paper
9 pages (2558 words) , Download 1 , Term Paper
Free
The author of the following paper gives detailed information about print advertising which would be the best manner to get our message to the audience while other methods can be used after some time. Regardless of the medium, the message should be focused on health issues and the comparative health benefits of the product.
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The Efficient Market Hypothesis Marketing Case Study
9 pages (2764 words) , Download 1 , Case Study
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Actual prices of individual securities already reflect the effects of information-based both on events that have already occurred and on events which, as of now, the market expects to take place in the future. In other words, in an efficient market at any point in time, the actual price of a security will be a good estimate of its intrinsic value.
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Key Aspects of Internet Marketing Marketing Research Proposal
8 pages (2154 words) , Download 1 , Research Proposal
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The study will focus on the impact and effectiveness of search engine optimization (SEO) and associated behavioral targeting aspects in the marketing strategies. The research design is descriptive in nature focusing on search engine optimization (SEO) as the main medium of internet marketing.
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Market Efficiency Issues Marketing Assignment
9 pages (2345 words) , Download 2 , Assignment
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This seemingly inconsistency should not confuse, as what this means is in an efficient market the best possible arrangement has been achieved, and there is no room for further welfare which also implies that there is zero wastage in the economy. Market structure that is prevailing state of competition determines prevalent efficiency in the market.
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Alternative Marketing Campaign for VIP Electronic Cigarette Marketing Assignment
6 pages (1984 words) , Download 1 , Assignment
Free
One of the factors affecting the Tobacco industry in the UK is based on the fact that companies selling Tobacco are heavily taxed, because of the need for reducing its consumption. This is because of the negative perception that Tobacco is a health hazard, and it has the capability of causing chronic diseases such as cancer, kidney failures, etc. 
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Restaurant Module and Menu Development Marketing Case Study
6 pages (1682 words) , Download 0 , Case Study
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The paper 'Restaurant Module and Menu Development' is a good example of a Marketing Case Study. Generally speaking, a menu is a list of foods available (in a restaurant, in this case) to be served to the customers. Menus have their history, and every restaurant is made unique by the type of menu it presents (Nicholson 2010). 
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Radical Brand Evolution Marketing Assignment
6 pages (1785 words) , Download 0 , Assignment
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The paper 'Radical Brand Evolution' is a great example of a Marketing Assignment. For a long time, there has been a general belief that firms should strategically position themselves in the market to tackle rising competition from emerging players. Most marketers base their reasoning on the fact that positioning creates a positive impact on brand image to the customers and stakeholders. 
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Analysis of Nivea Body Advertisement Marketing Case Study
6 pages (1722 words) , Download 0 , Case Study
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The paper 'Analysis of Nivea Body Advertisement" is a perfect example of a marketing case study. This case study is based on the ‘Nivea Body’ advertisement that was published by the product’s manufacturer BDF Beiersdorf in a South African Magazine by the name True Love Magazine. By analyzing the content of the magazine, it is easy to tell that its prime target market is the young professional woman who is concerned about body image.
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Chatime and Street Beverage industry Marketing Case Study
6 pages (1741 words) , Download 1 , Case Study
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The paper "Chatime and Street Beverage industry " is an outstanding example of a marketing case study. The Street Beverage industry has been one of the most booming industries in Australia despite the high staff turnover issues in the industry. In order to adequately analyse this industry, this report uses Porter’s Five-Forces Model which encompasses Buyer Effect, Supplier Effect, Extent of Rivalry, Impact of Substitutes.
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Factors that Drive the Use of Social Media Marketing among Australian Start-Up Companies Marketing Research Proposal
13 pages (3850 words) , Download 0 , Research Proposal
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The paper "Factors that Drive the Use of Social Media Marketing among Australian Start-Up Companies " is a great example of a marketing research proposal. Marketing is one of the most important organizational functions. Companies use marketing as a means of reaching out to new markets as well as maintaining the customers who are already buying their products.
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How to Counteract the Bad Publicity of Holden Australia for Its Closed Down Marketing Research Proposal
6 pages (1943 words) , Download 0 , Research Proposal
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The paper "How to Counteract the Bad Publicity of Holden Australia for Its Closed Down" is an outstanding example of a marketing research proposal. Since its establishment in 1856, Holden is a private motor company that has been invested in the manufacture and supply of motor vehicles in Australia and throughout the globe (White, 2015).
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The Role of Marketing for Firms in Emerging Economies Marketing Coursework
12 pages (3214 words) , Download 1 , Coursework
Free
Marketing looks to exploit the gap between the ‘action’ stage of the AIDA model. AIDA stands for awareness, interest, desire and action phases under which a buyer goes through before he actually performs ‘action’ and buys the product or uses the service for satisfying his need, wants, or desire. 
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Marketing of Zara in Action Marketing Case Study
14 pages (4270 words) , Download 2 , Case Study
Free
They cater to the middle-income segment and have apparel for men, women, and the children apart from complements and home care products. they do not use advertising and their commercials can never be found on billboards or television. 
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Cross Cultural Marketing in Eurobank Marketing Case Study
15 pages (4196 words) , Download 1 , Case Study
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This is followed by a discussion of some facets for cross-cultural adjustment for managing multi-cultural teams, coaching for repatriation, building teams in international contexts, pre-departure expatriation training programs, sponsorship programs, and social activities, and building high-performing global teams. 
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Service Marketing of Odeon Cinemas in UK Marketing Case Study
13 pages (3655 words) , Download 1 , Case Study
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In accordance with Kline (2005, 141) marketing focuses on ‘the relationship between sellers and buyers, generally companies and consumers, in a process that can be both cooperative and competitive’. 
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