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Marketing Essays

Result for Subject Marketing:
19914 essays
Incident Command System - Marketing Strategies Marketing Case Study
17 pages (4478 words) , Download 0 , Case Study
Free
The paper "Incident Command System - Marketing Strategies" is a perfect example of a marketing case study. Entrepreneurship has grown over many decades. Many business people have come with various innovations, techniques and skills of managing their business entities. Many business firms aim at maximizing the profitability of the firm by incorporating functions of management to enhance productivity.
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Key Steps in the Marketing Process Marketing Coursework
7 pages (2049 words) , Download 1 , Coursework
Free
The paper 'Key Steps in the Marketing Process" is an outstanding example of marketing coursework. Marketing can be defined as all the operations undertaken to promote, market and deliver a product or service. In a more scholarly focus, marketing can be defined as “the process of managing profitable customer relationships”.
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Private Label in Retail Marketing Marketing Essay
10 pages (2661 words) , Download 1 , Essay
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The private labels crop up in the form of mushroom competitors for business entities since their brands are competing with these private labels at different fronts all the time and that too in different market segments and types. The retailers bring with them these private labels just to satisfy their quest for achieving profits.
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Marketing Channels and Logistics of aturn Company Marketing Case Study
12 pages (3275 words) , Download 1 , Case Study
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Ѕaturn hopeѕ to come out with a 4x4 by the year 2000. Unlike the Blazerѕ and Jimmy'ѕ currently marketed in 4x4'ѕ, the Ѕaturn will be more affordable. (A-5, 56) Ѕaturn exteriorѕ will go a ѕerieѕ body change in the production year of 1996. (A-5, 56) Ѕaturn will continue to grow into a huge company, capable of blowing the foreign competition out of the water.
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Factors Influencing the Marketing Mix for Small Business Marketing Marketing Research Proposal
6 pages (2443 words) , Download 1 , Research Proposal
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Crispy Green is a small business, based in Fairfield, N. J., comprising of merely seven employees, and is involved in making and selling freeze-dried fruit snacks. The company was founded in August 2004 for selling natural food products which are a healthier alternative than most of the packaged food usually available in the market.        
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The Ipods Prospects in Terms of Customers and Features Marketing Research Proposal
6 pages (1508 words) , Download 1 , Research Proposal
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This study will help understand the future strategies of Apple with a view to enhance the sales of the iPod and fine-tune its existing position in the market towards better consolidation and stability. The study will help identify sections of consumers who will purchase the product along the lines of age, geographical location, and pricing.  
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The Rise of Branding Marketing Essay
8 pages (2241 words) , Download 2 , Essay
Free
The brand is any aspect of a product or service which the consumers are able to associate with the product or the company itself. These aspects include either the name of the product or the service or the company, the slogan or the tune used in the advertising messages, logos or colors. Brand is a selection of different factors.  
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The Market Research in Telstra Marketing Research Proposal
6 pages (1764 words) , Download 0 , Research Proposal
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The paper "The Market Research in Telstra" is an outstanding example of a marketing research proposal. The assignment deals with the methodology adopted by the firm to research in the market to know that what the reasons that their customers are quitting are forming the firm. The firm is dealing with telecommunication.
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The Impact of Emotions on Buying Behavior on High Involvement Purchases in Saudi Arabia Marketing Research Proposal
7 pages (2077 words) , Download 0 , Research Proposal
Free
The paper “The Impact of Emotions on Buying Behavior on High Involvement Purchases in Saudi Arabia“ is an outstanding variant on research proposal on marketing. The following proposal will outline a basic framework justifying a study on the role that emotions play motivating people with respect to high involvement purchases in Saudi Arabia.
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Alpine Tea Company Marketing Research Proposal
13 pages (3250 words) , Download 0 , Research Proposal
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The company produces higher quality than most of the competitors, but it has a very low market share. The qualitative research is aimed at identifying all the conditions that surround the tea industry in Australia. The proposed quantitative research seeks to identify Alpine Tea products are not doing as well as those of the competitors.
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Market Feasibility of Gravity Lights Marketing Case Study
14 pages (3696 words) , Download 0 , Case Study
Free
The paper 'Market Feasibility of Gravity Lights" is a good example of a marketing case study. This report addressed the market viability of Gravity lights a new product that is intended to be an alternative source of energy in areas with limited power supply. The target area for this new product which has already been launched in other regions that have no power access is camping and caravan sites.
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Monopolistic Competition in the Market Marketing Coursework
10 pages (2615 words) , Download 0 , Coursework
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The paper 'Monopolistic Competition in the Market " is a good example of marketing coursework. Monopoly is whereby a company or industry produces services or goods with no close substitute existing. In a monopoly, there is only one supplier who is protected from any sort of competition. There is a barrier which prevents any entry of a new firm which is likely to compete with the company.
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Business Strategy That Shering-Plough HealthCare Products Inc Should Adopt Marketing Case Study
6 pages (1808 words) , Download 0 , Case Study
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The paper "Business Strategy That Shering-Plough HealthCare Products Inc Should Adopt" is a great example of a marketing case study. Schering-Plough HealthCare Products Inc. (SPHP), has expanded its product line by developing pocket-sized Coppertone sun blocks sprays and sticks, had the strategy of expanding its market significantly.
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Customer Loyalty in Virgin Mobile Australia Marketing Research Proposal
4 pages (1000 words) , Download 0 , Research Proposal
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A consistent emotional occurrence, real experience in value, and satisfaction based on substantial attributes result in customer loyalty. Consider who you yourself are unwavering too. Doubtlessly you'll address family and companions. In view of the passionate bond, you have with them. Your family and companions can do things you may not prefer.
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Product Quality and Its Effects on Market Share Marketing Research Paper
10 pages (2696 words) , Download 0 , Research Paper
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The paper "Product Quality and Its Effects on Market Share" is a good example of a marketing research paper. Product quality refers to the unique characteristics and features of a given product, which enables it to fulfil certain obligations. The quality of a product may depend on the producer’s specifications, or on consumer’s unique desires.
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Australian UGG Boots Marketing Research Proposal
8 pages (2350 words) , Download 0 , Research Proposal
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The country specializes in sheepskin boots among other products such as bags, clothing, and outerwear. These boots are designed for children, men, and women .in addition, the boots have been considered as trendy footwear from men and women in different countries, especially those with very cold winter seasons such another China.
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Marketing Services Marketing Case Study
8 pages (2336 words) , Download 0 , Case Study
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The paper 'Marketing Services' is a perfect example of a Marketing Case Study. Service marketing involves the provision of services by a business or an institution as opposed to tangible goods or products. There exist three key aspects that play a significant role in service marketing. These aspects include the inseparability of a service and its purchase, the intangibility quality of services.
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Increasing the Engagement of Facebook Followers as a Marketing Strategy in Myer Marketing Research Proposal
7 pages (1951 words) , Download 0 , Research Proposal
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The paper “Increasing the Engagement of Facebook Followers as a Marketing Strategy in Myer“ is an actual variant on research proposal on marketing. The aim of the research is to evaluate ways to increase the engagement of Facebook followers as a marketing strategy in Myer. Numerous marketing strategies have been employed.
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From Competitive Forces to Collaborative Forces Marketing Research Paper
8 pages (2000 words) , Download 0 , Research Paper
Free
The paper "From Competitive Forces to Collaborative Forces" Is a wonderful example of a Marketing Research Paper. SportUNE Pty is a sporting facility by the University of New England in Australia. The sporting facility started in 1938 and has grown to be one of the major and finest countrywide. SportUNE has been a major contributor to both the university and the local community. 
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Driving the Next Generation of Lean Thinking Marketing Research Paper
15 pages (3750 words) , Download 0 , Research Paper
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The paper "Driving the Next Generation of Lean Thinkingrful example of a Marketing Research Paper. SportUNE is one of the two major services offered by UNE Life to the student’s fraternity as well as the community within UNE. SportUNE offers fitness facilities and classes to individual participants as well as teams, with facilities for both the old and young.     
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Masters Home Improvements Brand Marketing Research Proposal
6 pages (1644 words) , Download 0 , Research Proposal
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The paper "Masters Home Improvements Brand" is a perfect example of a marketing research proposal. This research brief is meant to provide necessary information for commissioning market research to gain an understanding of how well the Masters Home Improvements brand is performing in terms of mental and physical availability as well as customer satisfaction.
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Internet Advertising Effectiveness among Teenagers Marketing Research Proposal
8 pages (2121 words) , Download 0 , Research Proposal
Free
The paper "Internet Advertising Effectiveness among Teenagers" is an outstanding example of a marketing research proposal. Internet connectivity and usage have risen rapidly in the last two decades. Today, online communication is one of the most popular methods of passing advertising messages. The internet can be used for communication, entertainment, electronic trade, among other applications(Kotler2004).
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Book Cafe - Market Analysis Marketing Case Study
10 pages (2512 words) , Download 5 , Case Study
Free
The paper "Book Cafe - Market Analysis" is a good example of a marketing case study. This business plan is developed for raising funds for J.B. Bookstore that is planning to expand with the addition of a reading library and Coffee Cafe in the store. The idea of Book Cafe is based on a market need of students and individuals looking for a library facility.
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Impact of the Internet on Shoppers in the Melbourne Area Marketing Research Proposal
12 pages (3000 words) , Download 0 , Research Proposal
Free
The paper "Impact of the Internet on Shoppers in the Melbourne Area " is an outstanding example of a marketing research proposal. The hallmark of marketing and brand communication is to understand the target market through appropriate research and investigation into consumer needs, income level, demographics, lifestyle tastes and preferences among others.
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The Ineffectiveness of E-Market in Saudi Arabia Marketing Research Proposal
8 pages (2153 words) , Download 0 , Research Proposal
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The paper “The Ineffectiveness of E-Market in Saudi Arabia“ is a  well-turned variant on research proposal on marketing. Saudi Arabia is one of the world’s wealthiest states per capita and, through ownership of a large share of the global oil resources, an economic giant. The economic success of the country is built in part on its comparative advantages and on overcoming its disadvantages.
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Integrated Marketing Communications for the Largest Australian Online Dating Site RSVP Marketing Research Proposal
12 pages (3359 words) , Download 0 , Research Proposal
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The paper “Integrated Marketing Communications for the Largest Australian Online Dating Site RSVP“ is a  brilliant variant on research proposal on marketing. Marketing communication is the process by which a firm’s information and its offerings are released to a certain segment of the market. Communication is essential in informing the buyer of the availability of an offering, etc.
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KFC UK Analysis Marketing Research Proposal
15 pages (4133 words) , Download 0 , Research Proposal
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The paper "KFC UK Analysis" is a good example of a marketing research proposal. KFC is a multinational brand that operates restaurants around different locations around the world. These restaurants sell their world-famous fried chicken and other foods such as sandwiches and salads. KFC grew from a humble small business to become a leading restaurant chain in the world.
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Factors That Contribute to the Failure of the Pharmaceutical Companies Products Marketing Research Proposal
9 pages (2624 words) , Download 0 , Research Proposal
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The paper “Factors That Contribute to the Failure of the Pharmaceutical Companies’ Products“ is a  comprehensive variant of research proposal on marketing. This research paper will deal with the innovation of new drugs and seek to understand why these products in the pharmaceutical industry do not generate enough revenue for the companies, despite their marketing strategies.
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The Importance of Service Quality in the Luxury Car Market in Singapore Marketing Research Proposal
16 pages (4836 words) , Download 0 , Research Proposal
Free
The paper “The Importance of Service Quality in the Luxury Car Market in Singapore“ is a  well-turned variant of a research proposal on marketing. Service quality is a prerequisite for a successful business. Observably, competition in this modern era is stiff. Rival firms are doing what it takes to eliminate each other in the market.
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Customer Satisfaction and Expectations of Service Quality in Luxury Hotel in Singapore Marketing Research Proposal
18 pages (5095 words) , Download 0 , Research Proposal
Free
The paper “Customer Satisfaction and Expectations of Service Quality in Luxury Hotel in Singapore“ is a  forceful variant of a research proposal on marketing. The study identifies the important aspects of quality service and experiences in the luxury and hospitality hotel industry in Singapore. It clearly sets out the differences between the overall and specific customer experiences.
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Strategic Marketing Planning through Marketing Intelligence Marketing Research Paper
14 pages (3500 words) , Download 0 , Research Paper
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The paper "Strategic Marketing Planning through Marketing Intelligence" is a good example of a Marketing Research Paper. A situational analysis is important in enabling an organization to evaluate its the as-is situation of an organization. This analysis outlines the platform for developing future strategies. The following section discusses situational analysis. 
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Warsaw Property Market Marketing Case Study
6 pages (1885 words) , Download 2 , Case Study
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Warsaw is the most developed and largest market in Poland; it has managed to sustain its growth even with the rapid price increase and decrease. The market has been in a position to strengthen its rental market and develop the mortgage market at the time thus increasing its market area. Many property management organisations have thrived.
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Packaging Is the Marketing Message in the Cupboard Marketing Coursework
16 pages (4167 words) , Download 0 , Coursework
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The paper "Packaging Is the Marketing Message in the Cupboard" is an outstanding example of marketing coursework. Marketing is a term used in the business to refer to the act whereby an organization strives to further improve its sales through the promotion of its commodities. This is achieved through market research and distribution of goods and services to consumers followed by advertising to the consumers.
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A Free Trade Agreement between China and Australia Marketing Case Study
8 pages (2393 words) , Download 0 , Case Study
Free
In the financial year 2011-2012, the volume of trade between these two countries averaged $ 120,229 million. From this amount, Australia exported goods worth $ 76824 million and also imported goods worth $ 43405 million from China. This was an overall growth of 13.5 % from the previous trading year.
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Internationalization Process of Emerging Market Multinationals Marketing Coursework
6 pages (1961 words) , Download 0 , Coursework
Free
The paper "Internationalization Process of Emerging Market Multinationals" is a perfect example of marketing coursework. Internationalization has been defined by different scholars as the increasing propensity of organizations to operate their business transaction across their national boundaries by packaging their products and services in a way that they are easily consumed by diverse consumers.
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Coca Cola Brand - Consumer Decision Making Marketing Case Study
7 pages (2284 words) , Download 0 , Case Study
Free
The paper "Coca Cola Brand - Consumer Decision Making" is a great example of a marketing case study. This paper discusses the Coca Cola brand. It analyses the influence of internal factors affecting consumer decision making with a close look at Coca Cola. For the last century, Coca Cola has been the world’s leading soft drink manufacturer and has maintained its grip on the market.
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Consumer Culture as Witnessed in Christmas Period Marketing Coursework
8 pages (2286 words) , Download 0 , Coursework
Free
The paper 'Consumer Culture as Witnessed in Christmas Period" is a perfect example of marketing coursework. Christmas is one of the few religious rituals that are celebrated across the globe on an annual basis. McKechnie and Tynan (2006, p.133) note that Today, unlike the past, the ritual is also marked in countries or rather cultures, which never had a Christmas tradition.
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The Aston Martin and the BMW Company Industry Marketing Case Study
12 pages (3159 words) , Download 0 , Case Study
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The paper 'The Aston Martin and the BMW Company Industry' is a wonderful example of a marketing case study. The automobile industry has transformed society for more than a century now. Many companies that developed throughout this period have had their moment of financial success as well as the financial meltdown.
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Aristotle's Four Principles in the Mobile Phone Production Industry Marketing Case Study
5 pages (1591 words) , Download 3 , Case Study
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The paper “Aristotle's Four Principles in the Mobile Phone Production Industry” is an affecting example of a case study on marketing. In his book, he evaluates the causes of an idea in four components namely the formal idea, the material, efficiency cause, and the final purpose for the event contemplated.
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Consumer Behavior in the Tourism Industry Marketing Research Proposal
12 pages (3434 words) , Download 1 , Research Proposal
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The paper "Consumer Behavior in the Tourism Industry " is a perfect example of a marketing research proposal. Over the years, the tourism industry has grown and expanded tremendously. In this case, the industry has increased to incorporate new aspects of market perception and management. One among them is increased perception and drive towards enhancing increased customer satisfaction in the industry.
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Leadership in the Coca Cola Company Marketing Case Study
10 pages (2683 words) , Download 2 , Case Study
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Several heads are put together to get a product or service marketable to the public. These many hands come in at various stages to add up to produce what we have or see at the end of the day as a product or service. We need to note here that people make a company what it is and not the name of the company.
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The Company HSBC Marketing Report
7 pages (2100 words) , Download 2 , Report
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This project discusses the bank’s reasons for establishing itself in the Peruvian economy and the appropriateness of its strategies to do the same. HSBC started operating in Peru as a Greenfield project. The reason to choose Peru for starting the project was that it would be free of any constraints arising from prior activities. It had not operated in this place before. 
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SportUNEs Strategic Marketing Approach Marketing Case Study
15 pages (4041 words) , Download 0 , Case Study
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The paper "SportUNE’s Strategic Marketing Approach" is a great example of a marketing case study. The primary impetus behind a company’s strategic marketing initiative is to develop new products or novel technologies that enable it to secure a competitive edge over rivals while maximizing returns to investment.
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SportUNE - Marketing Marketing Case Study
16 pages (4256 words) , Download 0 , Case Study
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The paper "SportUNE - Marketing " is a good example of a marketing case study. Following the strategic marketing plan (part I), this paper outlines the strategic marketing plan (part II) for SportUNE. The plan helps to understand the process of formulating, implementing and measuring marketing strategies and enhance the understanding of the various strategies for new market entries.
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The Principles of Product Development Flow Marketing Essay
7 pages (2172 words) , Download 0 , Essay
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The paper 'The Principles of Product Development Flow' is a wonderful example of a Marketing Essay. The elementary meaning of facility, it is the space where business functions take place. The design, on the other hand, it's the layout of the place itself. The design has a great impact on the work approach and the workflow information through the system and materials (Heragu, 2008).
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Recognizing the Importance of Brand Awareness Marketing Research Paper
10 pages (2500 words) , Download 0 , Research Paper
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The paper "Recognizing the Importance of Brand Awareness" is a great example of a Marketing Research Paper. There is a lot of evidence supporting the importance of brands to the success of a business. The growth in popularity of online shopping has also further elevated the position of the brand with regards to influencing purchasing decisions (Al-Shatnawi, et al., 2015).
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Applying Qualitative Methods to Marketing Marketing Research Paper
6 pages (1855 words) , Download 0 , Research Paper
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The paper "Applying Qualitative Methods to Marketing " is a perfect example of a Marketing Research Paper. The assessment of the feelings of restaurants in Australia about Menulog can be best obtained through qualitative marketing research methodologies. Qualitative methods are useful in collecting comprehensive details on information concerning the intentions of respondents. 
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Strong Brands And Corporate Brands Marketing Research Paper
11 pages (3055 words) , Download 0 , Research Paper
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The paper "Strong Brands And Corporate Brands" is a great example of a Marketing Research Paper. The objective of the Pepsi brand audit is to assess the health of the brand, expose its equity sources and suggest ways to leverage and improve the equity in question. In other words, the audit focuses on making Pepsi more successful as a company (Beach, 2013).
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Equity Mode of Entry Techniques Marketing Coursework
6 pages (1811 words) , Download 0 , Coursework
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The paper "Equity Mode of Entry Techniques " is an outstanding example of marketing coursework. An organization that wants to succeed in the business must consider the concept of entering into the global market. It is because of the competition in the domestic market as well as technology developments.
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Marketing for Birmingham Barge Trips Marketing Case Study
9 pages (2486 words) , Download 0 , Case Study
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The paper "Marketing for Birmingham Barge Trips" is an outstanding example of a marketing case study. To undertake an effective marketing audit, it is important to examine both internal and external analysis of the business. External analysis is a process involving scanning and evaluation of different external environmental factors for the business; consequently, the process determines the performance, positive, and negative trends affecting the business.
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