Important Aspects of Internet Marketing for Promoting Online Gaming Website - Case Study Example

INTERNET MARKETING Table of Contents EXECUTIVE SUMMERY This report presents a detailed analysis of some of the important aspects of online gaming portal through internet marketing. This report discusses the ways a web site could improve the marketing capabilities of a company. In this scenario, this report will discuss different tools and techniques that we would use for the marketing of latest game development. Though, the marketing using internet is not a new idea or term because more and more businesses are at the present making use of internet to market their products and services. Thus, through this marketing they are able to access a large size market and customers from all over the world. Seeing the importance of internet in people’s everyday lives we have decided to develop an online web site for our latest game. Online gaming websites are one of the main and preferred choices of the children and young people nowadays. This new trend has directed our attention to build a new and technology based online gaming website that is able to advertise, market and promote our new war game on the web. This new website will offer a comprehensive support to business and offer a less costly way of marketing business and corporate trends. This will be a great opportunity for our business to get a competitive edge in present day business environment. This report discusses various aspects of online gaming portal, its promotion and web development and design guidelines that can help improve capabilities of web site. It will also helpful to the developer in developing a web site that could attract the customers and online gaming lovers. INTRODUCTION I am working for an online games development company “World of War-Craft” as an internet marketing director. Recently, I have been assigned a task to market the online game through a website that will be proposed through story boards and pictures. In this scenario I will provide guidance to the web developer regarding a real web page. In this scenario, I will recommend and present some specification and recommendations for the web developers in order to better develop the website that can better attract the user and game lovers. For this purpose I will use a latest marketing technique known as internet marketing. Internet marketing (as well recognized as web based or online marketing) is precisely as it sounds a method to market our services or products on the web. However, a lot of internet marketers make faults of considering that it is all about developing a live website. There are thousands of websites incorporating online marketing features created every day. However, what makes a website sufficiently struggle in web marketing goes far further than registering a website domain-name as well as uploading website content. Additionally, this process needs expert strategy as well as a developing knowledge of the internet marketing business (Melissa, 2011). Sequentially for our company to actually flourish there has to be an internet marketing strategy in accurate place. The potential for our company when it is flourishing advertised on the web are boundless. In addition, with this arrangement, our business is given the prospect to arrive at customers far beyond the limits of our business physical places because the internet permits our company to be accessed all through the world (Melissa, 2011). This will discuss several aspects of online game promotion. In this scenario we will develop a web portal that will work as platform for our company to advertise our new game on the web. This online web portal will promote our game and offer a better insight into the game features. In this scenario, I will suggest some internet marketing guidelines and promotional tips that will help promote our new web based gaming portal among the public. This website will be based on a war game that attracts the general users, shooting game lovers and also soldiers for training. INTERNET MARKETING OVERVIEW This section presents a detailed overview of some of the important aspects of internet marketing for promoting online gaming website. Internet marketing is faintly dissimilar for the reason that the worth chain feels less substantial to many people as compared to a physically existing company. In other words, for a lot of people, recognizing the procedure of obtaining leads and producing clients in a practical space is daunting, overseas and hard to conceptualize in the beginning. However, here are the main dissimilarities that should facilitate us to relay customary business models to internet ones (Ketchum, 2011) and (Trivology, 2011). There are numerous different kinds and shapes of web based marketing. A number of shapes are related with traditional marketing and local web based marketing. In together these areas, marketing activities are being performed online however inside the particular limits. In a number of circumstances the marketing is performed to facilitate a number of hired people who in turn obtain a particular amount of income as of the business that has hired him or her. Additionally, a high-quality and efficient internet marketing technique is reliant on some of the other marketing features such as affiliate marketing, search engine optimization, social media marketing etc. The main aims and objectives of web based marketing are to communicate or transfer a company's message about itself, its products or its services to existing and possible customers as well as then examining the outcomes for the development and improvement purposes (Ketchum, 2011) and (Trivology, 2011). WEB SITE OBJECTIVES The basic purpose of designing and launching a web site is to attract the visitors towards the web site. In this scenario, people who use internet will visit our web site and check the content of our web site. Basically, we want to develop this web site to promote our new game and attract more and more game lovers. Our web site will be aimed at targeting various kinds of users/audiences (which will be discussed below). This section discusses the importance of a web site for the promotion of a business and how a web site is helpful in achieving organization’s objectives. The web has formulated numerous prospects for attracting people with the opportunity to become rich rapidly with our requirement as a plan that we are able to monetize and promote greatly. Apparently, internet marketing is not immediately that eases and necessitates appropriate marketing expertise that is not possessed by everybody. Additionally, the capabilities to influence our clients’ interests to make a sale could be extremely hard. In addition, the aggravation does not immediately end there, a lot of internet marketers have to construct a hard reputation previous to they are able to go hunting the large bucks. In anticipation of as well as unless a high-quality client association, tied up with a solid marketplace reputation could be implemented, our clients’ trust can matter while buying something from our online platform without still recognizing who are we, hence it is extremely significant to please each single client (WebsiteDeck, 2011) and (Rai, 2011). In this scenario, web based marketing could be improved by elevating one's website. Additionally, high quality designs and website content might catch the attention of users toward a particular online business website. In addition, aesthetically entertaining websites normally attract more online users however so do useful sites. As a website should be visually rich as well as reach out to a generally explained demographic group, it should as well be business user-friendly and must follow the usability principles (WebsiteDeck, 2011) and (Rai, 2011). In case of our online war game website development placing an eye on the efficiency of a web based marketing strategy would be very significant. Despite the fact that internet marketing is not all about enormous advertising costs and a flourishing website launch. The efficiency of marketing and promotional tools will as well have to be checking to make sure that the technique carries on to be productive and give required output. In this scenario, there are a wide variety of website optimization and email marketing techniques and tools that are easily available nowadays. Thus, cautious analysis and choosing and applying appropriate internet marketing policies will help make sure business success (WebsiteDeck, 2011) and (Rai, 2011). Nowadays, there is no lack of web marketers who could help put into practice web announcements as well as promise top search engine rankings. To attain this, in case of our online war game website development web marketers will carry out a comprehensive marketplace analysis, competitor analysis and come with an efficient internet marketing strategy to guide a site to the peak of the top web based search engines (WebsiteDeck, 2011) and (Rai, 2011). TARGET AUDIENCE In case of our online game website portal that will offer the capability of playing game online will involve a number of forms of a computer network, typically meaning the internet network. Our web based gaming portal, in contrast will offer capability of distinctive software games playing arrangement on which games could be played without appearing online or to the games played on consoles. Various researches have verified the popularity of these kinds of trends. The reason is typically a fast expansion of social media networks like that Facebook, where novel games can be played online as well as yet uploaded by the users themselves (GuerrillaOnline, 2011). In addition, playing a game requires complete attention of gamers’ as well as is comparatively time consuming, web based games are aware to the restless environment of its target audience. Additionally, games on web based environment are typically free of cost. In this scenario, these online games attract or target youngsters and mid-aged users. The probable risk with online games for marketing reason is no particular possibility to estimate sensible business results despite the reality that create or co-producing of web based games are able to be costly (GuerrillaOnline, 2011). Online Customers In case of online gaming platform the main customers will be: Children: This category will include 12-18 years old gamers for our online games website that play the games from home system (ElderGame, 2011). Soldiers: We are going to present a war game so one of the classes of our customers could be soldiers (ElderGame, 2011). Traditional gamers: Younger (of age ranging from 18 to 35) and especially male, these are know-how gamers with straight quality computers are one main class for our online games website. They purchase games from game/business stores. They are sensibly probable to have played an MMO previous to as well as rewarded for a subscription. When they play online desktop games, they have a propensity to play for at least an hour (ElderGame, 2011). Females: Older (of age ranging from 30 to50) female, these are people who have free time (for the reason that the children are at school or for the reason that the children moved away). They do not improve their computers very frequently they do not purchase games at online game stores. Thus, they could be an important class of gamer for our online games website. They desire web games, as well as rarely download normal games. Slacking White-Collars: Skewing younger, with partial gender details. These are the people who like to play online games from work place, or in classes, or in the books library at university or college. This is another important class of gamers for our online games website. They are not able to install games software on their systems for the reason that it is not allowed on their systems (ElderGame, 2011). Older gamers: Over the age of 30 and with a family, these once customary video gamers no longer have time to play similar to they once did, however they miss it. They are not able to afford to upgrade their personal systems frequently; however they yet be acquainted with the dissimilarity among high-quality graphics and bad. They are able to occasionally get an hour or two on the weekend to play some online game (ElderGame, 2011). HOME PAGE LAYOUT In this section I will define a basic home page layout for our business website and fundamental aspects that we need to incorporate. We require recognizing precisely what our gaming business is looking for when it approves to their websites. For the reason that there are as a result a lot of avenues that video game websites are able to take it is significant to leave with a video game web design business that recognizes the whole gaming community. In case of our online game website we would need to attract customers toward our website and in our business arrangement our most of the workers are gamers themselves, so it is simple for us to recognize our project as well as for us to include extra passion in making sure that our online video game web design is managed in way that it could attract more and more customers. Page Design In order to design an effective web page for our game web site we would need skilled and creative graphic designers who can perform everything in their control to make our online video game website main page and whole pages design the most visually attractive gaming website that we are able to discover on our topic. It is significant, particularly in this class of business websites, to have a website that is graphically speaking, top in quality since the potentials when we are gamers are a great deal higher when it approaches to visuals. For our online website we will be working on following areas: (DreamCo Design, 2011) Supper use of game development studios High quality game design Including Clan Including Guilds Gaming leagues Including online gaming Forums Main page Speed One of the main aims of this online website development is to develop the web page that is more attractive and loads at extremely high speed. In this way the user or visitor of the website will feel it easy to use the website and will not distract. Page Colors We will user solid color scheme because our website includes fighting game or war game theme. For this reason we will design the website with a solid coloring scheme that can attract large amount of people for website use. Page Resolution We will try to develop the website with higher page resolution scheme that can be adjustable and manageable on all types of systems resolution. In this way we will be able to better present our website to users. Social Network Support In case of our online war game web site we will offer links for the online social network community like Facebook, Twitter, etc. This will attract the users of the similar type for online meeting with people of similar ideas. RSS Feeds Here we will also add the RSS feeds on our main page that creates a great deal of attraction in a business website. BASIC WEBSITE LAYOUT STRATEGY Our website home page layout needs to have the majority significant page as well as typically the one that gets the highest time to achieve top position at the search engines. This is for the reason that we need to pay attention on our website idea that is typically a high demand keyword with high supply. In case of our online game website we need to keep in mind that this design should be able to catch users’ attention and making them desire to spend more time on our online gaming website. It is as well the page that people will utilize to do their wide-ranging research before making online games purchase decision (Site-Building-Made-Easy, 2011). WEB PAGE OPTIMIZATION In case of our gaming website we need to propose optimization of our online gaming home page for approximately three keywords associated with our website idea we will make use of instances of one of our other sites for promotions. We will optimize through search engine optimization techniques and make our home page in a way that majority attract the maximum number of inbound web based links and it is significant to pass that power alongside to our web pages, particularly the ones that are intended to move people beside a sales process (Site-Building-Made-Easy, 2011). WEBSITE CONTENT In case of online gaming website our main website information and data contents will comprise pictures, text, logos, and other items required for our website. Every website has dissimilar information and data content necessities. A number of necessitate extremely small as they are interactive and community as others are extremely useful as well as involve visual ads like logos, screenshots as well as other things as input. In case of our online game website we will recognize the exact requirements of every user, and work according to our capabilities on getting the significant items previous to initiating the development cycle. Here our online gaming website’s home page will include the games screen shots and high-tech playing scenes that will attract user for the better results (DreamCo Design, 2011). WEBSITE COLOUR PALETTE In our web site design we will make use of Neutrals color scheme that will be excellent for the website game theme that is based on war game scenario: Background Color Shiny silver [#EEEEEE]   Top Header Color     Magnolia Mag.nolia [#F9F7ED] Text Box Colors   Interactive action yellow [#FFFF88] Border Color   Qoop Mint [#CDEB8B] Text Color   Gmail blue [#C3D9FF] New Web Page Screenshots For this web site, I have developed a design by combining designs of different web sites. I have collected suitable features of other game designs such as pictures, fonts, and background and combined them in order to make a suitable recommendation for our online game web site development. So our new web sites could be similar to the following web sites. We can follow these designs: Figure 1First Design Sample for Online Game Development Portal Figure 2 Second Design Sample for Online Game Development Portal Figure 3Third Design Sample for Online Game Development Portal Figure 4Fourth Design Sample for Online Game Development Portal CONCLUSION The invention of internet has simplified the process of marketing. It has offered a lot of facilities and opportunities to all the firms as well as individuals to market their goods, products and services only via few mouse clicks. In this scenario, the idea of internet marketing is principally a continuance of the traditional marketing applications of years past. In fact, the use of the internet for business marketing has confirmed to be quite gainful for companies of any size however there are a small number of objects that are necessary for ensuring proper accomplishment in internet based marketing. I am working for an online games development company “World of War-Craft” as an internet marketing director. I was assigned with a task to market the online game through a website that will be proposed through story boards and pictures. In this report I have defined the ways to market our online game. As a market director, I have carried out extensive research to define the audience of our new online game. In this report, I have categorized the audiences into different classes. Then, I have also suggested the ways we can make effective use of internet marketing. I have discussed various tools to help improve process of internet marketing. In the last, I have given some suggestions to attract more customers and improve web site design. REFERENCES DreamCo Design, 2011. Professional Video Game Web site Design. [Online] Available at: http://www.dreamcodesign.com/videogamewebdesign.php [Accessed 02 September 2011]. ElderGame, 2011. Define Your Target Audience. [Online] Available at: http://www.eldergame.com/2008/05/define-your-target-audience/ [Accessed 02 September 2011]. GuerrillaOnline, 2011. Online games in Guerrilla marketing. [Online] Available at: http://www.guerrillaonline.com/cs/Online-games-in-Guerrilla-marketing-42.htm [Accessed 03 September 2011]. Ketchum, T., 2011. What is Internet Marketing? [Online] Available at: http://thecollegestartup.com/what-is-internet-marketing/ [Accessed 02 September 2011]. Melissa, 2011. What is Internet Marketing? [Online] Available at: http://www.optimum7.com/internet-marketing/internet-visibility/what-is-internet-marketing.html [Accessed 03 September 2011]. Rai, R., 2011. What is Internet Marketing? [Online] Available at: http://www.wisegeek.com/what-is-internet-marketing.htm [Accessed 02 September 2011]. Site-Building-Made-Easy, 2011. Website Design Guidelines. [Online] Available at: http://www.site-building-made-easy.com/website-design-guidelines.html [Accessed 02 September 2011]. Trivology, 2011. What is Internet Marketing? [Online] Available at: http://www.trivology.com/articles/321/what-is-internet-marketing.html [Accessed 02 September 2011]. Vimal, 2011. What is Internet Marketing? [Online] Available at: http://winsonyeung.com/internet-marketing/what-is-internet-marketing/ [Accessed 02 September 2011]. WebsiteDeck, 2011. What is Internet Marketing? [Online] Available at: http://www.websitedeck.com/website-traffic/internet-marketing/ [Accessed 02 September 2011]. Read More