Marketing Essays

The paper 'Destination Marketing - Gold Coast " is an outstanding example of a marketing case study. Destination marketing is an important aspect as it helps to open up a destination to the world. In the tourism industry globally, competition has intensified and this implies it is important to market a destination globally with the aim of attracting and retaining global tourism (Weaver & Lawton 2010).

Executive summery This project proposal is all about how to develop and introduce a new product in the market. The problem that led to development of the new product by Boost Company is stiff competition from other businesses which have developed

Through advertisement there usually is a growth of economy realized since more market is promoted leading to an increase in production as well as consumption. It usually is a form that not only displays items for customers to see and choose according to their tastes and preferences but also has a chance of influencing them.

The paper “FedEx Customer Care Services”  is a  spectacular example of a case study on marketing. FedEx Express is one of the largest cargo logistics companies in the world that deals with the express transportation of cargo to all parts of the world. The company has been recognized as the fastest and reliable company for the delivery of cargo to over 200 countries in the world.   

The paper “The Quality Management of Vibram Five Finger Shoes for Mountain Climbing”  is an outstanding example case study on marketing. Mountain climbing is one of the most dangerous sports that human beings freely participate to explore different talents. For this reason, the Vibram Five Finger shoes were introduced into the mountain climbing industry.

The paper 'Strategy of Creating Eco-Labeled Products' is a great example of a marketing case study. Green buying behavior is also known as green consumerism is defined as purchasing and consuming products that are do not harm the environment. Green consumers are willing to pay any amount of money for such products as long as they are eco-friendly.

The paper "Evaluation of the Components of the Marketing Mix - DA Garden" is a great example of a marketing case study. D. A Garden supplies is a garden supply and nursery business that has been existence for the past 13 years. The initial accomplishments of the business led to the addition and subsequent expansion of a café. The firm’s management comprises a husband and wife team.

The paper "Bendigo Spirit Basketball Club Sponsorship" is a great example of a marketing case study. Bendigo Spirit Basketball Club (BSBC) is based Bendigo, in the central region of Victoria. The club plays their home games at Bendigo Stadium. The club became the 9th Women’s National Basketball League (WNBL) club after it was approved to enter the 2007/2008 season.

The paper "Marketing Analysis of La Trobe’s Master of Management Online Program" is a brilliant example of a case study on marketing. La Trobe is a leading Australian university that is ranked 351+ in Times Higher Education Rankings. Students consider such favorable ratings when choosing La Trobe programs among many other offerings in the market.

The paper "Royale Chulan Hotel Marketing Strategy, Social Corporate Responsibility" is an outstanding example of a marketing case study. The Royale Chulan Hotel, Kuala Lumpur is a great landmark in the hospitality industry in Malaysia. Its diversity in the number of unique provisions and executive services offered to all clients makes it an outstanding destination of choice by many people.

TESCO aims to maintain its top positioning strategy, bringing the merits of competition, and the benefits it brings to the consumer.  Its focus is on customers and the entire organization, from the employees to the top echelon, including its many stakeholders, who work hard to meet the customers’ needs and demands.

Now it is the duty of the advertiser and the advertising agency to mesh the message with the media in such a manner that the brand communication aspect comes out clearly within the advertisement and also there are brand development initiatives which this advertisement brings with it for the company under question.

Most of the marketing channels understand the concept of product packaging, positioning, and also product pricing, distributions, etc. Apart from this the marketing channels also provide an outsourced system of sales and also the marketing services for each and every customer with the help of a strong network system. (Owen, pg 34, 90-96) 

This was described appropriately by Michael Sandel by stating that aspects that were initially market economies developed into market societies (Sandel, 2013). Presently, a person can purchase almost anything or can give a bribe to get anything with even students at high school level being paid so that they can read. 

It is often reported that pursuing only one goal – to capitalize on their products – the game developers often include inappropriate content into their media products, such as excessive violence, explicit content and other things which are untypical of real-life and are even prohibited. 

The paper 'Dealing with Contemporary Marketing' is a great example of a Marketing Business Plan. The product is new in the market and requires a strategic way to absorb the wide consumer market. There is a high level of competition from other plays that have created for themselves niche. This means that the strategy that it will be employed will change the consumers’ perspective.

The paper "Promotion Methods on Increasing Sales in Alounak Restaurant" is an outstanding example of a marketing research proposal. This chapter brings forth a number of issues related to the research methodology adopted. In doing so, a recap of the research questions, aims and objective are done, the rationale of the importance of the study is also brought forth, other issues of significance.

The paper "Market Failure Evident in the Pollution Created by the Extraction of Oil from Tar Sands" is a good example of marketing coursework. Market failure is a situation in an economy where the free market fails to allocate resources efficiently. It normally occurs when the mechanism of the market does not attain an optimal resource allocation.

The paper "Changes of Labour Market in Australia" is a good example of a marketing case study. This paper discusses the issues raised by the labour market changes with regard to employment relations. It is worth noting that any organisation is made up of three basic resources namely; financial, human and physical resources.

The paper "Consumer Decision-Making External Factors - McDonald's " is a perfect example of a marketing case study. Consumer behavior refers to the conduct exemplified by consumers in the process of searching, buying, using, evaluating and disposing of products. Factors that influence consumer behavior can either be internal or external.

The paper "Incident Command System - Marketing Strategies" is a perfect example of a marketing case study. Entrepreneurship has grown over many decades. Many business people have come with various innovations, techniques and skills of managing their business entities. Many business firms aim at maximizing the profitability of the firm by incorporating functions of management to enhance productivity.

The paper 'Key Steps in the Marketing Process" is an outstanding example of marketing coursework. Marketing can be defined as all the operations undertaken to promote, market and deliver a product or service. In a more scholarly focus, marketing can be defined as “the process of managing profitable customer relationships”.

The private labels crop up in the form of mushroom competitors for business entities since their brands are competing with these private labels at different fronts all the time and that too in different market segments and types. The retailers bring with them these private labels just to satisfy their quest for achieving profits.

Ѕaturn hopeѕ to come out with a 4x4 by the year 2000. Unlike the Blazerѕ and Jimmy'ѕ currently marketed in 4x4'ѕ, the Ѕaturn will be more affordable. (A-5, 56) Ѕaturn exteriorѕ will go a ѕerieѕ body change in the production year of 1996. (A-5, 56) Ѕaturn will continue to grow into a huge company, capable of blowing the foreign competition out of the water.

Crispy Green is a small business, based in Fairfield, N. J., comprising of merely seven employees, and is involved in making and selling freeze-dried fruit snacks. The company was founded in August 2004 for selling natural food products which are a healthier alternative than most of the packaged food usually available in the market.        

This study will help understand the future strategies of Apple with a view to enhance the sales of the iPod and fine-tune its existing position in the market towards better consolidation and stability. The study will help identify sections of consumers who will purchase the product along the lines of age, geographical location, and pricing.  

The brand is any aspect of a product or service which the consumers are able to associate with the product or the company itself. These aspects include either the name of the product or the service or the company, the slogan or the tune used in the advertising messages, logos or colors. Brand is a selection of different factors.  

The paper "The Market Research in Telstra" is an outstanding example of a marketing research proposal. The assignment deals with the methodology adopted by the firm to research in the market to know that what the reasons that their customers are quitting are forming the firm. The firm is dealing with telecommunication.

The paper “The Impact of Emotions on Buying Behavior on High Involvement Purchases in Saudi Arabia“ is an outstanding variant on research proposal on marketing. The following proposal will outline a basic framework justifying a study on the role that emotions play motivating people with respect to high involvement purchases in Saudi Arabia.

The company produces higher quality than most of the competitors, but it has a very low market share. The qualitative research is aimed at identifying all the conditions that surround the tea industry in Australia. The proposed quantitative research seeks to identify Alpine Tea products are not doing as well as those of the competitors.

The paper 'Market Feasibility of Gravity Lights" is a good example of a marketing case study. This report addressed the market viability of Gravity lights a new product that is intended to be an alternative source of energy in areas with limited power supply. The target area for this new product which has already been launched in other regions that have no power access is camping and caravan sites.

The paper 'Monopolistic Competition in the Market " is a good example of marketing coursework. Monopoly is whereby a company or industry produces services or goods with no close substitute existing. In a monopoly, there is only one supplier who is protected from any sort of competition. There is a barrier which prevents any entry of a new firm which is likely to compete with the company.

The paper "Business Strategy That Shering-Plough HealthCare Products Inc Should Adopt" is a great example of a marketing case study. Schering-Plough HealthCare Products Inc. (SPHP), has expanded its product line by developing pocket-sized Coppertone sun blocks sprays and sticks, had the strategy of expanding its market significantly.

A consistent emotional occurrence, real experience in value, and satisfaction based on substantial attributes result in customer loyalty. Consider who you yourself are unwavering too. Doubtlessly you'll address family and companions. In view of the passionate bond, you have with them. Your family and companions can do things you may not prefer.

The paper "Product Quality and Its Effects on Market Share" is a good example of a marketing research paper. Product quality refers to the unique characteristics and features of a given product, which enables it to fulfil certain obligations. The quality of a product may depend on the producer’s specifications, or on consumer’s unique desires.

The country specializes in sheepskin boots among other products such as bags, clothing, and outerwear. These boots are designed for children, men, and women .in addition, the boots have been considered as trendy footwear from men and women in different countries, especially those with very cold winter seasons such another China.

The paper 'Marketing Services' is a perfect example of a Marketing Case Study. Service marketing involves the provision of services by a business or an institution as opposed to tangible goods or products. There exist three key aspects that play a significant role in service marketing. These aspects include the inseparability of a service and its purchase, the intangibility quality of services.

The paper “Increasing the Engagement of Facebook Followers as a Marketing Strategy in Myer“ is an actual variant on research proposal on marketing. The aim of the research is to evaluate ways to increase the engagement of Facebook followers as a marketing strategy in Myer. Numerous marketing strategies have been employed.

The paper "From Competitive Forces to Collaborative Forces" Is a wonderful example of a Marketing Research Paper. SportUNE Pty is a sporting facility by the University of New England in Australia. The sporting facility started in 1938 and has grown to be one of the major and finest countrywide. SportUNE has been a major contributor to both the university and the local community. 

The paper "Driving the Next Generation of Lean Thinkingrful example of a Marketing Research Paper. SportUNE is one of the two major services offered by UNE Life to the student’s fraternity as well as the community within UNE. SportUNE offers fitness facilities and classes to individual participants as well as teams, with facilities for both the old and young.     

The paper "Masters Home Improvements Brand" is a perfect example of a marketing research proposal. This research brief is meant to provide necessary information for commissioning market research to gain an understanding of how well the Masters Home Improvements brand is performing in terms of mental and physical availability as well as customer satisfaction.

The paper "Internet Advertising Effectiveness among Teenagers" is an outstanding example of a marketing research proposal. Internet connectivity and usage have risen rapidly in the last two decades. Today, online communication is one of the most popular methods of passing advertising messages. The internet can be used for communication, entertainment, electronic trade, among other applications(Kotler2004).

The paper "Book Cafe - Market Analysis" is a good example of a marketing case study. This business plan is developed for raising funds for J.B. Bookstore that is planning to expand with the addition of a reading library and Coffee Cafe in the store. The idea of Book Cafe is based on a market need of students and individuals looking for a library facility.

The paper "Impact of the Internet on Shoppers in the Melbourne Area " is an outstanding example of a marketing research proposal. The hallmark of marketing and brand communication is to understand the target market through appropriate research and investigation into consumer needs, income level, demographics, lifestyle tastes and preferences among others.

The paper “The Ineffectiveness of E-Market in Saudi Arabia“ is a  well-turned variant on research proposal on marketing. Saudi Arabia is one of the world’s wealthiest states per capita and, through ownership of a large share of the global oil resources, an economic giant. The economic success of the country is built in part on its comparative advantages and on overcoming its disadvantages.

The paper “Integrated Marketing Communications for the Largest Australian Online Dating Site RSVP“ is a  brilliant variant on research proposal on marketing. Marketing communication is the process by which a firm’s information and its offerings are released to a certain segment of the market. Communication is essential in informing the buyer of the availability of an offering, etc.

The paper "KFC UK Analysis" is a good example of a marketing research proposal. KFC is a multinational brand that operates restaurants around different locations around the world. These restaurants sell their world-famous fried chicken and other foods such as sandwiches and salads. KFC grew from a humble small business to become a leading restaurant chain in the world.

The paper “Factors That Contribute to the Failure of the Pharmaceutical Companies’ Products“ is a  comprehensive variant of research proposal on marketing. This research paper will deal with the innovation of new drugs and seek to understand why these products in the pharmaceutical industry do not generate enough revenue for the companies, despite their marketing strategies.

The paper “The Importance of Service Quality in the Luxury Car Market in Singapore“ is a  well-turned variant of a research proposal on marketing. Service quality is a prerequisite for a successful business. Observably, competition in this modern era is stiff. Rival firms are doing what it takes to eliminate each other in the market.

The paper “Customer Satisfaction and Expectations of Service Quality in Luxury Hotel in Singapore“ is a  forceful variant of a research proposal on marketing. The study identifies the important aspects of quality service and experiences in the luxury and hospitality hotel industry in Singapore. It clearly sets out the differences between the overall and specific customer experiences.