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Marketing Essays

Result for Subject Marketing:
19897 essays
Marketing Communications Plan for UNICEF Marketing Case Study
9 pages (2447 words) , Download 1 , Case Study
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UNICEF has a global presence, implementing programs in 190 countries (Welcome to UNICEF UK 2011). Its headquarters is located in the United States of America (USA). They get funds mainly from donations from individuals, groups or organizations and from the government as well. The UNICEF has several programs being implemented in the United Kingdom.
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Advertising Influence Customers - Specific Brand of Mobile Phone Handsets in London Marketing Research Proposal
8 pages (2491 words) , Download 0 , Research Proposal
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The paper "Advertising Influence Customers - Specific Brand of Mobile Phone Handsets in London" is an outstanding example of a marketing research proposal. Advertising can be referred to as “the soul of marketing” in the highly competitive global market. The American Advertising Association defines advertising as any form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor.
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Adapting Strategy of McDonalds in the 4 Ps to Enter Saudi Arabia Market Marketing Research Proposal
11 pages (3026 words) , Download 2 , Research Proposal
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The paper "Adapting Strategy of McDonald’s in the 4 P’s to Enter Saudi Arabia Market" is a good example of a marketing research proposal. The increased integration of major world economies and globalization implies that firms operating in the international market will continue to standardize in addition to adapting to the existing marketing strategies.
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Marketing Strategies for Apple Inc Marketing Case Study
8 pages (2273 words) , Download 0 , Case Study
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The paper 'Marketing Strategies for Apple Inc " is an outstanding example of a marketing case study. The iPhone belongs to the smartphones’ family that is produced and sold by Apple Inc and performs several functions including email, social networking, playing games and video shooting, among others.
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Marketing Strategy of Samsung Tablets Marketing Case Study
9 pages (2325 words) , Download 0 , Case Study
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The paper 'Marketing Strategy of Samsung Tablets" is a perfect example of a marketing case study. Currently, Smartphone and tablets are among the most commonly used technological gadgets as far as communication is concerned. Speaking of tablets and Smartphone, Samsung Mobile and Apple Inc are the most prominent household names in the manufacture of the same.
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Key Issues of Global Trade Marketing Coursework
6 pages (1903 words) , Download 0 , Coursework
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The paper "Key Issues of Global Trade" is a good example of marketing coursework. With increased globalization and technological advancement have facilitated increased global trade not only in developed nations but in developing countries. In my view, global trade can be defined as the constant exchange of goods and services across global borders.
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Alternative Mechanisms for Discovering Prices - the Australian Beef Industry Marketing Case Study
8 pages (2297 words) , Download 0 , Case Study
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The paper "Alternative Mechanisms for Discovering Prices - the Australian Beef Industry" is a perfect example of a marketing case study. Pricing is a lucrative activity that often takes place within an authentic business. The volubility or contingency of any product in the market is demonstrated by its encoded price.
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Defining the Term Market Marketing Coursework
10 pages (2916 words) , Download 0 , Coursework
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The paper 'Defining the Term Market" is an outstanding example of marketing coursework. The success of business firms seems dependent on the number of customers purchasing their products. However, selling is not a simple task as it involves knowledge and awareness of the target market, the market structure and nature of competition, and strategies appropriate for a particular market structure.
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Perception of Consumers in the Market of Toyota Marketing Research Proposal
13 pages (3802 words) , Download 0 , Research Proposal
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The paper "Perception of Consumers in the Market of Toyota" is an outstanding example of a marketing research proposal. Managing a company is arguably one of the toughest parts of a company. Thus, for a well-known brand to suffer from a severe crisis as a result of problems related to quality products, a company could be forced to recall products.
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Luxury Consumption Motives of Chinese Female Consumers Marketing Research Proposal
8 pages (2548 words) , Download 0 , Research Proposal
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The paper "Luxury Consumption Motives of Chinese Female Consumers" is a perfect example of a marketing research proposal. Definition of the term luxury is rather wide receiving considerably varying definitions from different viewpoints. Vigneron and Johnson (1999) define it as a good or service that is not necessarily a need but is considered valuable as it brings happiness, pleasure and comfort.
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Evaluating Impacts of Different Promotion Methods on Increasing Sales in Alounak Restaurant Marketing Research Proposal
11 pages (3621 words) , Download 0 , Research Proposal
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The paper "Evaluating Impacts of Different Promotion Methods on Increasing Sales in Alounak Restaurant " is a great example of a marketing research proposal. Promotion strategies have been adopted by both small and big organization in order to increase their market share, increase sales, provide customers with relevant information about a product or service, differentiate their products and services, and stabilize sales as well as accentuate the value of products.
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Factors Influencing Consumer-Purchasing Decisions in the Automobile Market Marketing Research Proposal
9 pages (2744 words) , Download 0 , Research Proposal
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The paper "Factors Influencing Consumer-Purchasing Decisions in the Automobile Market" is an outstanding example of a marketing research proposal. For any business to achieve success, it is critical that the management understands consumer behavior. This ensures the company has a proper picture of the behavior and market.
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International Marketing Marketing Case Study
7 pages (2317 words) , Download 0 , Case Study
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The paper 'International Marketing' is a wonderful example of a Marketing Case Study. In the modern-day that we are living with pets has become common and they have become the confidants of most people and mostly the elderly. In countries such as the United States pets are most common among all age groups. Pets in a way provide their owners with both the emotional and physical benefits. 
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Destination Marketing - Gold Coast Marketing Case Study
8 pages (2354 words) , Download 0 , Case Study
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The paper 'Destination Marketing - Gold Coast " is an outstanding example of a marketing case study. Destination marketing is an important aspect as it helps to open up a destination to the world. In the tourism industry globally, competition has intensified and this implies it is important to market a destination globally with the aim of attracting and retaining global tourism (Weaver & Lawton 2010).
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Developing and Introducing a New Product in the Market Marketing Case Study
9 pages (2898 words) , Download 0 , Case Study
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Executive summery This project proposal is all about how to develop and introduce a new product in the market. The problem that led to development of the new product by Boost Company is stiff competition from other businesses which have developed
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Advertisement as Form of Popular Culture Marketing Literature review
7 pages (2035 words) , Download 1 , Literature review
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Through advertisement there usually is a growth of economy realized since more market is promoted leading to an increase in production as well as consumption. It usually is a form that not only displays items for customers to see and choose according to their tastes and preferences but also has a chance of influencing them.
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FedEx Customer Care Services Marketing Case Study
7 pages (1954 words) , Download 0 , Case Study
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The paper “FedEx Customer Care Services”  is a  spectacular example of a case study on marketing. FedEx Express is one of the largest cargo logistics companies in the world that deals with the express transportation of cargo to all parts of the world. The company has been recognized as the fastest and reliable company for the delivery of cargo to over 200 countries in the world.   
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The Quality Management of Vibram Five Finger Shoes for Mountain Climbing Marketing Case Study
9 pages (2458 words) , Download 0 , Case Study
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The paper “The Quality Management of Vibram Five Finger Shoes for Mountain Climbing”  is an outstanding example case study on marketing. Mountain climbing is one of the most dangerous sports that human beings freely participate to explore different talents. For this reason, the Vibram Five Finger shoes were introduced into the mountain climbing industry.
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Strategy of Creating Eco-Labeled Products Marketing Case Study
7 pages (2055 words) , Download 0 , Case Study
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The paper 'Strategy of Creating Eco-Labeled Products' is a great example of a marketing case study. Green buying behavior is also known as green consumerism is defined as purchasing and consuming products that are do not harm the environment. Green consumers are willing to pay any amount of money for such products as long as they are eco-friendly.
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Evaluation of the Components of the Marketing Mix - DA Garden Marketing Case Study
8 pages (2047 words) , Download 0 , Case Study
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The paper "Evaluation of the Components of the Marketing Mix - DA Garden" is a great example of a marketing case study. D. A Garden supplies is a garden supply and nursery business that has been existence for the past 13 years. The initial accomplishments of the business led to the addition and subsequent expansion of a café. The firm’s management comprises a husband and wife team.
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Bendigo Spirit Basketball Club Sponsorship Marketing Case Study
11 pages (3027 words) , Download 0 , Case Study
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The paper "Bendigo Spirit Basketball Club Sponsorship" is a great example of a marketing case study. Bendigo Spirit Basketball Club (BSBC) is based Bendigo, in the central region of Victoria. The club plays their home games at Bendigo Stadium. The club became the 9th Women’s National Basketball League (WNBL) club after it was approved to enter the 2007/2008 season.
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Marketing Analysis of La Trobes Master of Management Online Program Marketing Case Study
10 pages (2564 words) , Download 0 , Case Study
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The paper "Marketing Analysis of La Trobe’s Master of Management Online Program" is a brilliant example of a case study on marketing. La Trobe is a leading Australian university that is ranked 351+ in Times Higher Education Rankings. Students consider such favorable ratings when choosing La Trobe programs among many other offerings in the market.
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Royale Chulan Hotel Marketing Strategy, Social Corporate Responsibility Marketing Case Study
9 pages (4566 words) , Download 0 , Case Study
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The paper "Royale Chulan Hotel Marketing Strategy, Social Corporate Responsibility" is an outstanding example of a marketing case study. The Royale Chulan Hotel, Kuala Lumpur is a great landmark in the hospitality industry in Malaysia. Its diversity in the number of unique provisions and executive services offered to all clients makes it an outstanding destination of choice by many people.
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Strategic PR Plan for Tesco Marketing Case Study
14 pages (3682 words) , Download 2 , Case Study
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TESCO aims to maintain its top positioning strategy, bringing the merits of competition, and the benefits it brings to the consumer.  Its focus is on customers and the entire organization, from the employees to the top echelon, including its many stakeholders, who work hard to meet the customers’ needs and demands.
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Why a Successful Advertisement Can Not Bring the Expected Sales Marketing Essay
6 pages (2100 words) , Download 1 , Essay
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Now it is the duty of the advertiser and the advertising agency to mesh the message with the media in such a manner that the brand communication aspect comes out clearly within the advertisement and also there are brand development initiatives which this advertisement brings with it for the company under question.
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Apple Computers Marketing Channels Marketing Case Study
7 pages (1913 words) , Download 1 , Case Study
Free
Most of the marketing channels understand the concept of product packaging, positioning, and also product pricing, distributions, etc. Apart from this the marketing channels also provide an outsourced system of sales and also the marketing services for each and every customer with the help of a strong network system. (Owen, pg 34, 90-96) 
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The Moral Limits of Markets Marketing Coursework
8 pages (2276 words) , Download 1 , Coursework
Free
This was described appropriately by Michael Sandel by stating that aspects that were initially market economies developed into market societies (Sandel, 2013). Presently, a person can purchase almost anything or can give a bribe to get anything with even students at high school level being paid so that they can read. 
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Moral or Profit: A Constant Problem of Game Development Marketing Coursework
7 pages (1797 words) , Download 1 , Coursework
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It is often reported that pursuing only one goal – to capitalize on their products – the game developers often include inappropriate content into their media products, such as excessive violence, explicit content and other things which are untypical of real-life and are even prohibited. 
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Dealing with Contemporary Marketing Marketing
6 pages (1557 words) , Download 0
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The paper 'Dealing with Contemporary Marketing' is a great example of a Marketing Business Plan. The product is new in the market and requires a strategic way to absorb the wide consumer market. There is a high level of competition from other plays that have created for themselves niche. This means that the strategy that it will be employed will change the consumers’ perspective.
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Promotion Methods on Increasing Sales in Alounak Restaurant Marketing Research Proposal
10 pages (2837 words) , Download 0 , Research Proposal
Free
The paper "Promotion Methods on Increasing Sales in Alounak Restaurant" is an outstanding example of a marketing research proposal. This chapter brings forth a number of issues related to the research methodology adopted. In doing so, a recap of the research questions, aims and objective are done, the rationale of the importance of the study is also brought forth, other issues of significance.
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Market Failure Evident in the Pollution Created by the Extraction of Oil from Tar Sands Marketing Coursework
8 pages (2094 words) , Download 0 , Coursework
Free
The paper "Market Failure Evident in the Pollution Created by the Extraction of Oil from Tar Sands" is a good example of marketing coursework. Market failure is a situation in an economy where the free market fails to allocate resources efficiently. It normally occurs when the mechanism of the market does not attain an optimal resource allocation.
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Changes of Labour Market in Australia Marketing Case Study
7 pages (2105 words) , Download 0 , Case Study
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The paper "Changes of Labour Market in Australia" is a good example of a marketing case study. This paper discusses the issues raised by the labour market changes with regard to employment relations. It is worth noting that any organisation is made up of three basic resources namely; financial, human and physical resources.
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Consumer Decision-Making External Factors - McDonalds Marketing Case Study
18 pages (4679 words) , Download 2 , Case Study
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The paper "Consumer Decision-Making External Factors - McDonald's " is a perfect example of a marketing case study. Consumer behavior refers to the conduct exemplified by consumers in the process of searching, buying, using, evaluating and disposing of products. Factors that influence consumer behavior can either be internal or external.
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Incident Command System - Marketing Strategies Marketing Case Study
17 pages (4478 words) , Download 0 , Case Study
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The paper "Incident Command System - Marketing Strategies" is a perfect example of a marketing case study. Entrepreneurship has grown over many decades. Many business people have come with various innovations, techniques and skills of managing their business entities. Many business firms aim at maximizing the profitability of the firm by incorporating functions of management to enhance productivity.
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Key Steps in the Marketing Process Marketing Coursework
7 pages (2049 words) , Download 1 , Coursework
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The paper 'Key Steps in the Marketing Process" is an outstanding example of marketing coursework. Marketing can be defined as all the operations undertaken to promote, market and deliver a product or service. In a more scholarly focus, marketing can be defined as “the process of managing profitable customer relationships”.
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Private Label in Retail Marketing Marketing Essay
10 pages (2661 words) , Download 1 , Essay
Free
The private labels crop up in the form of mushroom competitors for business entities since their brands are competing with these private labels at different fronts all the time and that too in different market segments and types. The retailers bring with them these private labels just to satisfy their quest for achieving profits.
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Marketing Channels and Logistics of aturn Company Marketing Case Study
12 pages (3275 words) , Download 1 , Case Study
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Ѕaturn hopeѕ to come out with a 4x4 by the year 2000. Unlike the Blazerѕ and Jimmy'ѕ currently marketed in 4x4'ѕ, the Ѕaturn will be more affordable. (A-5, 56) Ѕaturn exteriorѕ will go a ѕerieѕ body change in the production year of 1996. (A-5, 56) Ѕaturn will continue to grow into a huge company, capable of blowing the foreign competition out of the water.
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Factors Influencing the Marketing Mix for Small Business Marketing Marketing Research Proposal
6 pages (2443 words) , Download 1 , Research Proposal
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Crispy Green is a small business, based in Fairfield, N. J., comprising of merely seven employees, and is involved in making and selling freeze-dried fruit snacks. The company was founded in August 2004 for selling natural food products which are a healthier alternative than most of the packaged food usually available in the market.        
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The Ipods Prospects in Terms of Customers and Features Marketing Research Proposal
6 pages (1508 words) , Download 1 , Research Proposal
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This study will help understand the future strategies of Apple with a view to enhance the sales of the iPod and fine-tune its existing position in the market towards better consolidation and stability. The study will help identify sections of consumers who will purchase the product along the lines of age, geographical location, and pricing.  
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The Rise of Branding Marketing Essay
8 pages (2241 words) , Download 2 , Essay
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The brand is any aspect of a product or service which the consumers are able to associate with the product or the company itself. These aspects include either the name of the product or the service or the company, the slogan or the tune used in the advertising messages, logos or colors. Brand is a selection of different factors.  
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The Market Research in Telstra Marketing Research Proposal
6 pages (1764 words) , Download 0 , Research Proposal
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The paper "The Market Research in Telstra" is an outstanding example of a marketing research proposal. The assignment deals with the methodology adopted by the firm to research in the market to know that what the reasons that their customers are quitting are forming the firm. The firm is dealing with telecommunication.
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The Impact of Emotions on Buying Behavior on High Involvement Purchases in Saudi Arabia Marketing Research Proposal
7 pages (2077 words) , Download 0 , Research Proposal
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The paper “The Impact of Emotions on Buying Behavior on High Involvement Purchases in Saudi Arabia“ is an outstanding variant on research proposal on marketing. The following proposal will outline a basic framework justifying a study on the role that emotions play motivating people with respect to high involvement purchases in Saudi Arabia.
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Alpine Tea Company Marketing Research Proposal
13 pages (3250 words) , Download 0 , Research Proposal
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The company produces higher quality than most of the competitors, but it has a very low market share. The qualitative research is aimed at identifying all the conditions that surround the tea industry in Australia. The proposed quantitative research seeks to identify Alpine Tea products are not doing as well as those of the competitors.
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Market Feasibility of Gravity Lights Marketing Case Study
14 pages (3696 words) , Download 0 , Case Study
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The paper 'Market Feasibility of Gravity Lights" is a good example of a marketing case study. This report addressed the market viability of Gravity lights a new product that is intended to be an alternative source of energy in areas with limited power supply. The target area for this new product which has already been launched in other regions that have no power access is camping and caravan sites.
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Monopolistic Competition in the Market Marketing Coursework
10 pages (2615 words) , Download 0 , Coursework
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The paper 'Monopolistic Competition in the Market " is a good example of marketing coursework. Monopoly is whereby a company or industry produces services or goods with no close substitute existing. In a monopoly, there is only one supplier who is protected from any sort of competition. There is a barrier which prevents any entry of a new firm which is likely to compete with the company.
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Business Strategy That Shering-Plough HealthCare Products Inc Should Adopt Marketing Case Study
6 pages (1808 words) , Download 0 , Case Study
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The paper "Business Strategy That Shering-Plough HealthCare Products Inc Should Adopt" is a great example of a marketing case study. Schering-Plough HealthCare Products Inc. (SPHP), has expanded its product line by developing pocket-sized Coppertone sun blocks sprays and sticks, had the strategy of expanding its market significantly.
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Customer Loyalty in Virgin Mobile Australia Marketing Research Proposal
4 pages (1000 words) , Download 0 , Research Proposal
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A consistent emotional occurrence, real experience in value, and satisfaction based on substantial attributes result in customer loyalty. Consider who you yourself are unwavering too. Doubtlessly you'll address family and companions. In view of the passionate bond, you have with them. Your family and companions can do things you may not prefer.
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Product Quality and Its Effects on Market Share Marketing Research Paper
10 pages (2696 words) , Download 0 , Research Paper
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The paper "Product Quality and Its Effects on Market Share" is a good example of a marketing research paper. Product quality refers to the unique characteristics and features of a given product, which enables it to fulfil certain obligations. The quality of a product may depend on the producer’s specifications, or on consumer’s unique desires.
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Australian UGG Boots Marketing Research Proposal
8 pages (2350 words) , Download 0 , Research Proposal
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The country specializes in sheepskin boots among other products such as bags, clothing, and outerwear. These boots are designed for children, men, and women .in addition, the boots have been considered as trendy footwear from men and women in different countries, especially those with very cold winter seasons such another China.
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Marketing Services Marketing Case Study
8 pages (2336 words) , Download 0 , Case Study
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The paper 'Marketing Services' is a perfect example of a Marketing Case Study. Service marketing involves the provision of services by a business or an institution as opposed to tangible goods or products. There exist three key aspects that play a significant role in service marketing. These aspects include the inseparability of a service and its purchase, the intangibility quality of services.
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