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Marketing Essays

Result for Subject Marketing:
19914 essays
Customer Loyalty of Starbucks Coffee in Taiwan Marketing Research Proposal
6 pages (1661 words) , Download 0 , Research Proposal
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The paper "Customer Loyalty of Starbucks Coffee in Taiwan" is an outstanding example of a marketing research proposal. Yu-Te, Chin-Mei, and Hsiao (2012) conducted research to unearth the impact of corporate brand image as well as customer satisfaction on customer loyalty of Starbucks Coffee in Taiwan.
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Potential Strategic Options for Walt Disney Park and Resorts International Strategic Growth Marketing
9 pages (2743 words) , Download 0
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The paper “Potential Strategic Options for Walt Disney Park and Resorts International Strategic Growth”  is an intriguing example of a business plan on marketing. The amusement park industry started a long time ago in the late 19thy and early 20th century. The parks have gone evolvement from the amusement parks to theme parks.
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Heart at Home Campaign by People United - Public Relations Marketing Case Study
6 pages (1664 words) , Download 0 , Case Study
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The paper "Heart at Home Campaign by People United - Public Relations " is an outstanding example of a marketing case study. Heart at Home Campaign by People United is aimed towards promoting kindness through encouraging the exchange of gifts across the entire globe and creating a joyful and positive mood over the holiday season.
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Analysis of Market Stability Marketing Coursework
9 pages (2622 words) , Download 0 , Coursework
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The paper "Analysis of Market Stability " is a great example of marketing coursework. Markets form a very fundamental factor in ensuring economic balance. The issue around economic markets is best understood when studied under market structures. Economists have asserted that markets are the most unstable structures and are in constant need of organization, control and regulation.
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Analysis of Apple Company Strategies Marketing Case Study
10 pages (2690 words) , Download 0 , Case Study
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There are a lot of companies that have good strategies but fail to implement them properly, thus resulting in organizational failure. However, Apple happens to be one of the companies that have successfully implemented its strategies that include differentiating itself from competitors in terms of product design and features as well as prices.
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Price as an International Market Issue Marketing Coursework
8 pages (2345 words) , Download 0 , Coursework
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The paper "Price as an International Market Issue" is a perfect example of marketing coursework. Global companies mainly perform international marketing, and Allsmile is one of the companies that need international marketing for their products (Gillespie & Hennessey, 2011). The marketing mix is otherwise known as the four P's of international marketing namely, price, product, promotion, and place.
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UNIQLO's Market Entry Strategies in India Marketing Case Study
8 pages (2426 words) , Download 6 , Case Study
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The paper "UNIQLO's Market Entry Strategies in India" is a great example of a case study on marketing. UNIQLO is a Japanese company that started as a local clothier known as Men’s Shop Shoji at Ube city, Yamaguchi Area. In 1963 it expanded with 6 million yen in capital. 1984 it opened another store in Hiroshima going by the name Unique Clothing Warehouse leading to the adoption of the name UNIQLO.
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Relationship between Utilitarian and Hedonic Consumer Behavior and Socially Responsible Consumption Marketing Research Paper
11 pages (2750 words) , Download 0 , Research Paper
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The paper "Relationship between Utilitarian and Hedonic Consumer Behavior and Socially Responsible Consumption" is a perfect example of a Marketing Research Paper. Understanding the nature of a reader goes beyond reading a text. For effective comprehension one is required to conduct as a critical review on the text to identify the main ideas in the text and authors’ arguments. 
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Relationship between the Fast Fashion Trend and the Consumers Buying Behaviors Marketing Research Proposal
11 pages (3251 words) , Download 0 , Research Proposal
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The paper “Relationship between the Fast Fashion Trend and the Consumers Buying Behaviors“ is a  provoking variant on research proposal on marketing. The changes in consumer behaviors have attracted a large number of studies. However, the changes and the market dimension ion the fashion industry has contributed to the rise of the fast fashion era.
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Use Digital Medium as the Most Effective Marketing Communication Strategy Marketing Literature review
8 pages (2355 words) , Download 0 , Literature review
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The paper “Use Digital Medium as the Most Effective Marketing Communication Strategy” is an excellent example of a literature review on marketing. The exchange of goods and services in this case across national borders is a vital aspect of international marketing. It involves the identification of the target market as well as the analysis of the target customers.
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Marketing Strategies for Sagami Rubber Industries Marketing Case Study
10 pages (2929 words) , Download 1 , Case Study
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The paper 'Marketing Strategies for Sagami Rubber Industries " is an outstanding example of a marketing case study. Sagami Rubber Industries was the first company to manufacture coloured and dotted condoms in the world. It is also ranked as the first company to produce a condom that has the ability to adjust to the PH inside a woman’s vagina.
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Factors Causing Decline in Sales of Fresh Produce Category at Coles Supermarkets Marketing Research Proposal
13 pages (3250 words) , Download 0 , Research Proposal
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The paper “Factors Causing Decline in Sales of Fresh Produce Category at Coles Supermarkets“ is a  worthy variant on research proposal on marketing. Customers and other purchasers in the market prefer fresh foods and vegetables compared to canned or tinned foods. However, Cole’s supermarket being one such source of the foodstuff need to take into accounts the customer needs to serve them better.
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Government Trade Intervention Marketing Coursework
7 pages (1888 words) , Download 0 , Coursework
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The paper 'Government Trade Intervention" is a perfect example of marketing coursework. The government has several roles which it playa in the market. One of the roles it plays in the market includes the protection of the rights and freedoms of consumers. It also seeks the ensuring of the adherence to the law by the individuals and the parties to the trade.
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The Benefits and Adoption of a New Mobile App Marketing Research Paper
30 pages (7500 words) , Research Paper
Nobody downloaded yet
The paper “The Benefits and Adoption of a New Mobile App“ is an inspiring variant on research paper on marketing. The meaning of Mobile Applications (apps) refers to software programs made for hand-held devices for instance tablet computers, mobile phones, gaming consoles or Personal Digital Assistants (PDAs).
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Internal Factors and Their Influence on a Consumers Decision Making Process for Clothing Products Marketing Coursework
17 pages (4811 words) , Download 0 , Coursework
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The paper 'Internal Factors and Their Influence on a Consumer’s Decision Making Process for Clothing Products" is an outstanding example of marketing coursework. Different buying situations will exhibit differences in the amount of risk and investment involved. This calls for varied decision behaviours by consumers.
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Executive Chefs Perception of the Outsourcing of the Food Supply Chain Activities Marketing Research Proposal
20 pages (5961 words) , Download 0 , Research Proposal
Free
The paper "Executive Chef’s Perception of the Outsourcing of the Food Supply Chain Activities" is a great example of a marketing research proposal. Outsourcing of services and products, for a long time now, has been a process through which venture reduced on production costs that would have otherwise result in increased spending.
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Consumer Moral Hypocrisy Marketing Coursework
16 pages (4749 words) , Download 0 , Coursework
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The paper 'Consumer Moral Hypocrisy" is a perfect example of marketing coursework. Consumers purchases products that fulfill and satisfies their respective needs and requirements. The customers use numerous cues to determine the effectiveness of a product and whether to acquire the product.
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Integrating Quantitative And Qualitative Methods in Community Research Marketing Research Paper
11 pages (2750 words) , Download 0 , Research Paper
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The paper "Integrating Quantitative And Qualitative Methods in Community Research" is a wonderful example of a Marketing Research Paper. In examining in detail how the under 30’s go about buying indoor plants and where they are likely to shop for them the management team can make use of both qualitative and quantitative research methods.
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Marketing Segmentation, Bargaining Powers of the Buyers Marketing Assignment
11 pages (2802 words) , Download 0 , Assignment
Free
The paper 'Marketing Segmentation, Bargaining Powers of the Buyers" is a perfect example of a marketing assignment. Marketing segmentation involves dividing the customer into a division with similar needs and wants, this allows better allocation of the firms’ resources which are limited. Due to limited resources, a firm is expected to make choices on the best way to serve a specific group of customers.
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Honesty in Advertising Makeup Products in Kuwait Marketing Research Proposal
6 pages (2055 words) , Download 0 , Research Proposal
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The paper "Honesty in Advertising Makeup Products in Kuwait" is a perfect example of a marketing research proposal. The cosmetic industry is one of the sectors in which players engage in deceptions, exaggerations and manipulations of consumers by advertising companies. Many fashion magazines and advertisers mislead customers, majority of who are women, that their products guarantee flawless skin, silky hair and eternal youth.
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Starbucks Coffee Company - Product and Services, Foreign Entry Marketing
17 pages (3931 words) , Download 0
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The paper “Starbucks Coffee Company - Product and Services, Foreign Entry” is a  forceful example of the report on marketing. Starbucks coffee company was founded in 1971 by three coffee aficionados at a time when selling coffee drinks and fresh roasted whole beans in a specialty store were revolutionary.
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Value Proposition: Mobile Phone Advertisement Marketing Coursework
7 pages (1936 words) , Download 0 , Coursework
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The paper "Value Proposition: Mobile Phone Advertisement" is an outstanding example of marketing coursework. In the world of business, there has been affluence of collaborations between organizations in order to perk up their business images and improve customer confidence. This is true whenever two companies or institutions come together with the sole purpose of either benefiting the community.
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Strategic Marketing Plan for the Smartphone in the Developing Countries Markets Marketing Case Study
8 pages (2429 words) , Download 0 , Case Study
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The paper 'Strategic Marketing Plan for the Smartphone in the Developing Countries’ Markets ' is a great example of a Marketing Case Study. The purpose of this report is to provide a strategic plan for the Smartphone – a smartphone mobile product developed and marketed by Smart Machines Inc. Details about the following topics are contained in this report.
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Exporting and Importing Marketing Essay
7 pages (2210 words) , Download 0 , Essay
Free
The paper "Exporting and Importing" is an outstanding example of an essay on marketing. Globalization has led to an integrated global economy thus exportation and importation form an integral part of it. Exportation entails selling of goods and services which are produced in the country to another one. On the other hand, importing entails purchasing goods or services from another country.
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Contemporary Marketing Fashion Marketing Report
7 pages (2640 words) , Download 2 , Report
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Threats – The other important element I took into consideration in building my enterprise plan was the threats that my products would face in the market. The main threats were competition from established brands. I decided that my enterprise would employ co-branding as well as investment in powerful apps to position the products in the market
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Construction Company's Entry into a New Country's Construction Industry Marketing Assignment
8 pages (2051 words) , Download 0 , Assignment
Free
The paper "Construction Company's Entry into a New Country's Construction Industry" is an outstanding example of a marketing assignment. The construction industry is being annoyed continuously by risks and frequently it has been showing poor outcomes. There are a large number of risk management techniques easy to get to assist in improving this, but generally, these are based on equipped study techniques developed in the 1960s.
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A Large Customer Base of McDonald's Marketing Research Paper
6 pages (1987 words) , Download 0 , Research Paper
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The paper 'A Large Customer Base of McDonald's' is a perfect example of a marketing research paper. McDonald's is one of the world's largest chains of fast-food restaurants and serves a lot of customers daily in 119 countries. This study will investigate how the company brand image enables it to retain its customers.
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Gambling Industry in Australia Marketing Case Study
8 pages (2158 words) , Download 0 , Case Study
Free
The paper “Gambling Industry in Australia”  is a  forceful example of the case study on marketing. The gambling industry in Australia holds a very important place and contributes towards 26 percent of the GDP. The economic reforms framed by the government have supported the gambling industry to flourish.
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Tea Industry: Succeeding in the Global Market Marketing
7 pages (2020 words) , Download 0
Free
The paper "Tea Industry: Succeeding in the Global Market" is a wonderful example of a report on marketing. Iced-tea is growing increasingly becoming one of the most popular drinks in the world with its sales escalating all across the world. The drink is now gradually moving away from established markets such as Japan and the United States towards potentially high consumption markets.
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Non-Probability Samples Management in Research Marketing Essay
8 pages (2315 words) , Download 0 , Essay
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The paper “Non-Probability Samples Management in Research”  is a  convincing example of the essay on marketing. A sample is a chosen item from a certain population. This chosen item is used for further research on the subject matter. In sampling, it is essential to make a good description of the individuals who may be left out during the sampling process.
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Service Quality in Hotel Industry Marketing Case Study
7 pages (1952 words) , Download 0 , Case Study
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The paper “Service Quality in Hotel Industry”  is an exciting example of the case study on marketing. Throughout my coursework, I have realized that meeting the needs of the customers is crucial in ensuring the success of any firm. This is more so in the service industry where a service quality that meets the needs of the customers is essential in encouraging them to use your service again.
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Designing the Smarter TV Marketing Case Study
7 pages (2029 words) , Download 0 , Case Study
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The paper "Designing the Smarter TV" is a perfect example of a marketing case study. The project is to establish a market for a new digital TV product that is set to have superior and desirable features from those already offered in the competition. This requires the adoption of initial marketing data, analysis, undertaking the initial conceptual design and product design specification.
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Public Accountability Has Seen an Erosion Under the Current Mode of Governance Marketing Coursework
8 pages (2346 words) , Download 0 , Coursework
Free
The paper "Public Accountability Has Seen an Erosion Under the Current Mode of Governance" is an outstanding example of marketing coursework. Owing to the realisations of various shortcomings associated with bureaucratic governments, various countries embarked in reforming their public service through the new public management framework with the hope of reforming how service is delivered in an efficient manner.
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External Factors of Consumer Behavior Marketing Coursework
9 pages (2511 words) , Download 0 , Coursework
Free
The paper "External Factors of Consumer Behavior" is an outstanding example of marketing coursework. Daily, people do search, purchase, evaluate, as well as dispose of products and services for one reason or another. Services like insurance services are normally subjected to benefits derived from the subject to the premiums paid for them. One of the human behaviors is that of evaluation and analysis traits of the surrounding.
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Competition in Restaurant Business Marketing Research Paper
11 pages (3087 words) , Download 0 , Research Paper
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The paper 'Competition in Restaurant Business' is a great example of a marketing research paper. This research empirically aims to focus on marketing efforts and the expansion of Anita’s restaurant in additional locations. The investigation will be based on a quantitative approach to data collection via the use of questionnaires.
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Use of Social Networking Sites for Marketing in the Fast Food Industry Marketing
6 pages (1865 words) , Download 0
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The paper "Use of Social Networking Sites for Marketing in the Fast Food Industry" is a perfect example of a report on marketing. Marketing remains one of the most important functions of any business or company. It is the branch that is responsible for raising awareness of products and services of business among its target market (Marshall & Johnston, 2010).
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Game of Thrones - Winning through Product Development and Diversification Marketing Case Study
10 pages (2936 words) , Download 1 , Case Study
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Game of Thrones is based on the best-selling book by George R.R. Martin from the Song of Ice and Fire saga. Game of Thrones portrays the pursuit of power among seven families for the control of Westeros. By Season 2, Robb Stark has waged a war to avenge his father’s death and is on a winning streak. His sisters are prisoners at King’s Landing. 
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Marketing in Specific Industry Contexts Marketing Essay
9 pages (2558 words) , Download 0 , Essay
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The paper 'Marketing in Specific Industry Contexts' is a great example of a Marketing Essay. Blackwell and Engel (2006) define consumer behavior as the study of why, when, how, where individuals do or do not purchase products. The customer plays the three unique roles of user, buyer, and payer. Relationship marketing is a powerful advantage in customer behavior assessment.
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SERVQUAL Model in Telecommunication Companies Marketing Research Paper
10 pages (3949 words) , Download 0 , Research Paper
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The paper "SERVQUAL Model in Telecommunication Companies" is a great example of a Marketing Research Paper. SERVQUAL model has been widely used in most telecommunication industries, in the different cultural contexts given its reliability and validity (Pieore, 2005). Primarily, it is recognized as a significant tool in the service market given the consequent quality assessment.
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Marketing Strategy for IKEA Based on China and the UK Markets Marketing Case Study
9 pages (3197 words) , Download 0 , Case Study
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The paper 'Marketing Strategy for IKEA Based on China and the UK Markets" is a good example of a marketing case study. IKEA is one of the companies that have been able to succeed in the global business scene. The company is the largest furniture retailer with operations in different markets globally.
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Prices of the Stock Market and the Respective Macroeconomic Variables Marketing Coursework
7 pages (2031 words) , Download 0 , Coursework
Free
The paper "Prices of the Stock Market and the Respective Macroeconomic Variables" is a perfect example of marketing coursework. For the last decade, capital flows to various stock markets have increased significantly due to the liberalization of different economies and the withdrawal on foreign capital controls.
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An Integrative Model of Market Orientation Constructs in Consumer Goods Industry Marketing Research Paper
21 pages (5250 words) , Research Paper
Nobody downloaded yet
The paper "An Integrative Model of Market Orientation Constructs in Consumer Goods Industry" is a wonderful example of a Marketing Research Paper. This research work examines the issues relating to market orientation. Market orientation was initially defined, by Kohli and Jaworski as a combination of profitability, coordinated marketing, and customer focus.
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Factors Affecting Online Shopping Behaviour of Consumers Marketing Research Proposal
11 pages (3606 words) , Download 0 , Research Proposal
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The paper “Factors Affecting Online Shopping Behaviour of Consumers“ is a  comprehensive example of research proposal on marketing. Online consumer behaviour proves to be one of the emerging research areas with an annual increase in the number of publications. Social media marketing is becoming an effective platform with the perfect opportunity for business entities.
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The Pepsi Company in the Thailand Market Marketing Case Study
11 pages (3400 words) , Download 0 , Case Study
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The paper "The Pepsi Company in the Thailand Market " is a good example of a marketing case study. International development is an imperative new concept in business management. In this case, increased globalization has increased the overall international markets. As such, organizations have resulted in increased strategic management structures seeking to venture into these new markets.
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Concept of Liberalization of the Labor Market Marketing Coursework
11 pages (3194 words) , Download 0 , Coursework
Free
The paper "Concept of Liberalization of the Labor Market " is an outstanding example of marketing coursework. The essay focuses on explaining the concept of liberalization of the labor market and how it has impacted companies in recent days. This is because of the drastic shift and move taken by the businesses in order to align their strategic goals and plans in line with the concept of liberalization.
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Unique Value Proposition Related to the Interaction between People and Technology Marketing Coursework
7 pages (2029 words) , Download 0 , Coursework
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The paper "Unique Value Proposition Related to the Interaction between People and Technology" is a great example of marketing coursework. The survey of the market over the past century or so reveals the fact that there have been experienced a number of changes in the setting up of the market and the various market forces have evolved and changed in accordance to the various needs, demands and requirements of the individual.
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Benefits and Challenges of Free Trade Marketing Coursework
7 pages (2151 words) , Download 0 , Coursework
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The paper "Benefits and Challenges of Free Trade" is a perfect example of marketing coursework. Free trade has elicited every kind of debate owing to the mixture of effects that result from it. More glaringly, it has been pointed out that free trade favors developed countries while ignoring the developing countries.
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Evaluation of Process Design and Facility Layout in a Service Operation (Marks and Spencer) Marketing Coursework
10 pages (2810 words) , Download 2 , Coursework
Free
Otherwise, it is very likely that they will not manage to survive in the long term. On the other hand, the development of technology has resulted in an increase in the customers’ demands and as a result all firms internationally are called to improve their facilities and their services offered to the customers in order to keep their performance at high levels.
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The PESTEL Analysis of Virgin Blue Airlines Marketing
8 pages (2116 words) , Download 0
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The paper “The PESTEL Analysis of Virgin Blue Airlines”  is a  worthy example of a report on marketing. The PESTEL analysis of Virgin Blue Airlines will help to explain how these factors have been included in the marketing strategies. It will also throw light on the effectiveness of the marketing concepts and theories that have helped Virgin Blue Airlines.
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Customer Service and Manage Quality Customer Service Marketing Literature review
9 pages (2525 words) , Download 0 , Literature review
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Quality customer service plays a critical role in any business. Any job that needs interaction with individuals requires having efficient customer service abilities so as to attract and retain customers. It is concerned with relating with individuals who form a critical part of everything businesses do.
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