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Marketing Essays

Result for Subject Marketing:
19702 essays
Mars Petcare Planning to Enter to India Market Marketing Case Study
20 pages (5569 words) , Download 1 , Case Study
Free
The paper "Mars Petcare Planning to Enter to India Market" is an amazing example of a case study on marketing. People have increasingly become aware of the benefits that accrue to them when they have pets. Some of these benefits include companionship and the human desire to always having someone or something that can eliminate loneliness.
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Business Operations of EOM Pet Care Australia in China Marketing Case Study
21 pages (5477 words) , Case Study
Nobody downloaded yet
The paper "Business Operations of EOM Pet Care Australia in China" is a wonderful example of a case study on marketing. In most common day setting most people own pets. People have really changed a great way in regard to pets and most of them have gone to the extent of rearing and keeping pets in their homes.
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Market Assessments of the Pet Care Products Marketing Case Study
15 pages (4310 words) , Download 0 , Case Study
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The paper "Market Assessments of the Pet Care Products" is a perfect example of a case study on marketing. The main objectives are being discussed in this paper in relation to developing a comprehensive business report for Australian Pet Food & Treat Manufacturer. One of these objectives is ensuring that the company is not saturated in its domestic market with various of its pet care products.
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Eternal and Internal Factors That Influence the Decision-Making, a Decision Matrix Marketing Term Paper
8 pages (2693 words) , Download 0 , Term Paper
Free
The paper “Eternal and Internal Factors That Influence the Decision-Making, a Decision Matrix” is an impressive example of a term paper on management. On a daily basis, people are faced with decisions some of which are small while others are big. However, people arrive at their decisions in different ways depending on various factors.
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Major Decision Making Marketing Assignment
10 pages (2929 words) , Download 0 , Assignment
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The paper "Major Decision Making" is a wonderful example of an assignment on marketing. This paper demonstrates the formulation of a decision matrix and the application of the compensatory rule in making the final decision. It commences with the decision matrix and goes ahead to show how three individuals: Mathew, Mary, and Peter, apply it to make individual choices.
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Business Report of Country Analysis and Foreign Market Entry Mode Choice - Japan Marketing Case Study
20 pages (5520 words) , Download 0 , Case Study
Free
The paper "Business Report of Country Analysis and Foreign Market Entry Mode Choice - Japan" is a perfect example of a marketing case study. This paper presents a business report on country analysis and foreign market entry mode choice. The report focuses on the market of pet care products internationally of a company that has been expanding rapidly but has now saturated in the domestic market with the same products.
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Cue Energy Resources Limited - the Position of the Company in Energy Industry Marketing Case Study
5 pages (1448 words) , Download 0 , Case Study
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The paper “Cue Energy Resources Limited - the Position of the Company in Energy Industry" is a delightful example of a case study on marketing. The report presents a summary of the company, its strategies, challenges, internal and external environment resulting in the formulation of appropriate recommendations that will lead them company into obtaining its objectives.
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Decision-Making of People When They Consider Accommodations Marketing Assignment
8 pages (2270 words) , Download 0 , Assignment
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The paper "Decision-Making of People When They Consider Accommodations" is a wonderful example of an assignment on category. This paper analyzes the decision making of people when they consider accommodations, make many decisions in our everyday lives; some are small and relatively unimportant while others are major, with a more profound impact on our lives.
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India as a Good Investment Destination Marketing Case Study
21 pages (5683 words) , Download 1 , Case Study
The paper “India as a Good Investment Destination" is a meaningful example of a case study on marketing. The goal of the study was to conduct a thorough analysis of a country in which a company wanted to invest in. The purpose of the analysis was to determine what mode of entry the firm should use to penetrate the new market.
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The Decision Making Processes in Accommodation of Three Respondents Marketing Research Paper
15 pages (3952 words) , Download 0 , Research Paper
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The paper “The Decision Making Processes in Accommodation of Three Respondents” is an intriguing variant of research paper on marketing. This report is an analysis of the decision making processes in the accommodation of three respondents. Respondent A is a 22-year-old male sophomore student at the University of Sydney, respondent B is a 37-year-old lawyer.
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TOWS Matrix in Understanding the Strategic Options of Companies Marketing Assignment
9 pages (2614 words) , Download 0 , Assignment
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The paper "TOWS Matrix in Understanding the Strategic Options of Companies" is an outstanding example of an assignment on business. It is apparent that in the past, most firms classify their strengths and weaknesses, and threats and opportunities in the external environment. However, what is frequently disregarded is that mixing these aspects may necessitate unique strategic choices.
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Air Maestro Software Product in Etihad Airlines Company Marketing Case Study
6 pages (1658 words) , Download 0 , Case Study
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The paper “Air Maestro Software Product in Etihad Airlines Company" is an exciting version of a case study on marketing. With the increased interest in global travel, recent reports state that most airline transport agencies around the globe have experienced conflicts within their information systems.
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Marketing Concept Importance Marketing Essay
7 pages (2023 words) , Download 1 , Essay
Free
It can be done through the manufacturing, allocation, promotion and cost of goods and services and thoughts to the targeted consumer. There exist certain principles of marketing that are to satisfy the consumer, target the right customers, assist in exchange relationships, always be ahead of the competitors and augment the productivity of the organisation.
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Product Design and Marketing of OMSI Marketing Case Study
9 pages (2753 words) , Download 0 , Case Study
Free
The paper "Product Design and Marketing of OMSI" is an outstanding example of a marketing case study. OMSI is top computer hardware manufacturers in the United States. The company had become old fashioned and the prices on its products had become slipping as it had in the innovative development of its products to go in line with the advanced technology.
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Comparison of Foreign Market Entry Modes - Welsh Company Marketing Case Study
10 pages (2834 words) , Download 0 , Case Study
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The paper "Comparison of Foreign Market Entry Modes - Welsh Company " is an outstanding example of a marketing case study. Globalization has ultimately changed the way business is operated by many firms across the world. Through advances in technology and communication, the distance between the providers of goods and services and the consumers has been greatly reduced.
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Strategic Marketing Plan For Windows Phone 7 Smartphone Marketing Case Study
9 pages (2555 words) , Download 0 , Case Study
Free
The paper "Strategic Marketing Plan For Windows Phone 7 Smartphone" is a wonderful example of a case study on marketing. Microsoft Corporation is a leading software and technology company in the United States. The company is headquartered in Redmond, USA. It is the pioneer in software products for computing gadgets.
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Japan Country Analysis and Foreign Market Entry Mode Choice Marketing Case Study
20 pages (5533 words) , Download 0 , Case Study
Free
The paper "Japan Country Analysis and Foreign Market Entry Mode Choice" is an outstanding example of a marketing case study. The company has been expanding rapidly but has now saturated the domestic market with its pet care products. The pet care market consists of the sales of cat care, dog care, other pet care and pet healthcare products.
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Appropriate Internationalization Model for Senseo Marketing Case Study
9 pages (2572 words) , Download 0 , Case Study
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The paper "Appropriate Internationalization Model for Senseo" is an amazing example of a case study on marketing. In many years internationalization has remained a big challenge for many companies especially those do operate in the global arena. This is because different economic environments are presented by different countries.
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Market Entry for International Marketing Marketing Essay
13 pages (3721 words) , Download 0 , Essay
Free
The paper "Market Entry for International Marketing" is an outstanding example of an essay on marketing. International marketing involves a process where a business or a country distributes its products and services to consumers in other countries. The marketing concept is the same throughout the world but the marketing plan environment may be completely different.
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Consumer Behaviour and Buying Decision Process Marketing Term Paper
10 pages (3150 words) , Download 0 , Term Paper
Free
The paper "Consumer Behaviour and Buying Decision Process" is a brilliant example of a term paper on marketing. Individuals display various characters whenever a buying decision has to be made. They ask themselves whether they are making a sound decision in purchasing a given product or they might be disappointed after the purchase.
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Consumer Psychology in the Housing Industry Marketing Term Paper
8 pages (2198 words) , Download 0 , Term Paper
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The paper “Consumer Psychology in the Housing Industry” is a thrilling example of term paper on marketing. Consumers are unique and this uniqueness can be reflected in their consumption process and pattern purchase. Findings from many studies have revealed that consumers from one another in their purchase.
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Market Situation of Kodak-Camera Firm Marketing Case Study
8 pages (2100 words) , Download 0 , Case Study
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The paper “Market Situation of Kodak-Camera Firm” is a breathtaking example of a case study on marketing. Kodak is a company based in the United States and carries out global business operations. It offers different types of imaging products as well as services. The company has been recognized as a leading organization in the development and production of new imaging products and services.
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Perspectives of Zara Store in Melbourne Marketing Research Paper
6 pages (1742 words) , Download 0 , Research Paper
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The paper “Perspectives of Zara Store in Melbourne" is a dramatic version of a research paper on marketing. Marketing is a skill that is useful in the promotion and sale of goods or services. In this essay, we will look into the analysis of the Zara store in Melbourne. The analysis will look into the marketing strategies used by the store in attracting customers and customer preferences.
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Consumer Response on the New Product of Hugo Boss Company Marketing Research Paper
12 pages (3269 words) , Download 0 , Research Paper
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The paper “Consumer Response on the New Product of Hugo Boss Company" is an impressive example of a research paper on marketing. Normally, marketing research on consumer behavior is more imprudent than proactive.
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Jurlique Marketing Strategy Marketing Case Study
8 pages (2111 words) , Download 0 , Case Study
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The paper “Jurlique Marketing Strategy" is a thoughtful example of a case study on marketing. Enlarging market share by going global with higher profitability has been eyed by most of the businesses all around the world and finding ways to sustain a business on a long term basis has been the need of the hour.     
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Development Of An Integrated Marketing Communication Mix Strategy Marketing Case Study
11 pages (2750 words) , Download 0 , Case Study
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The paper "Development Of An Integrated Marketing Communication Mix Strategy " is a wonderful example of a Marketing Case Study. The 4Ps approaches of service and product marketing have several shortcomings. The 4Ps model is internally oriented, product-oriented, lacks human element, lacks interactivity with customers, lacks quality element and relation-building and communication is absent. 
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Marketing Attractiveness of Products from R.M. Williams Company Marketing Case Study
7 pages (2052 words) , Download 0 , Case Study
Free
The paper "Marketing Attractiveness of Products from R.M. Williams Company" is an amazing example of a case study on marketing. Marketing attractiveness is very vital in marketing since it elaborates on the available possibilities of profit in a certain industry or market. The mostly utilized analysis is a market attractiveness analysis.
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Challenges That Steriline Racing Faces Marketing Case Study
6 pages (1784 words) , Download 0 , Case Study
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In general, the paper "Challenges That Steriline Racing Faces" is a great example of a marketing case study. Businesses all around the world are looking towards increasing their reach by having businesses abroad so that the business is able to have a route through which it can earn continuous revenues.
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Real Estates in the United Arab Emirates Marketing Case Study
12 pages (3367 words) , Download 0 , Case Study
Free
The paper 'Real Estates in the United Arab Emirates" is a good example of a marketing case study. The Real estate market is generally a complex entity that entails a number of aspects In this project, we will explain briefly the legal aspects of owning a real estate property in the two emirate countries for both UAE nationals and expatriates.
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Red Bull Attempting to Create a Culture for Its Brand Marketing Essay
6 pages (1801 words) , Download 0 , Essay
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The paper "Red Bull Attempting to Create a Culture for Its Brand" is an outstanding example of an essay on marketing. Brands are collections of functional and emotional values that promise stakeholders unique experiences. A brand is a culture because the consumers who use a particular brand a number of times often identify themselves with that brand.
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Consumer Behaviour and Consumer Attitudes Marketing Term Paper
13 pages (3739 words) , Download 0 , Term Paper
Free
The paper "Consumer Behaviour and Consumer Attitudes" is a brilliant example of a term paper on marketing. Consumer behavior refers to the study of the processes used by people to select, secure, use and dispose of products in order to satisfy their needs and the impact of these processes on the consumer and the society.
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Critical Analysis of an Organisations External Environment of Singapore Airlines Marketing Case Study
11 pages (3362 words) , Download 0 , Case Study
Free
The paper "Critical Analysis of an Organisations External Environment of Singapore Airlines" is a wonderful example of a case study on marketing. Businesses all around the world have to face external pressure due to the manner in which the external environment influences the decision making of different players in the industry (Tsiakkiros, 2002).
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Cathay Pacific Airlines' Current Strategies, Strengths and Weaknesses, Opportunities and Threats Marketing Case Study
8 pages (2297 words) , Download 0 , Case Study
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The paper “Cathay Pacific Airlines’ Current Strategies, Strengths and Weaknesses, Opportunities and Threats” is an impressive version of a case study on marketing. Cathay Pacific Airlines has looked towards developing its business by concentrating on its core competitive advantage which has been improved market penetration leading to higher market share, improved services.
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How Does the Marketing Strategy of the Guinness Storehouse Scenario Address the Four Ps Marketing Case Study
8 pages (2346 words) , Download 0 , Case Study
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The paper “How Does the Marketing Strategy of the Guinness Storehouse Scenario Address the Four Ps?" is a wonderful example of a literature review on marketing. Guinness is a readily defined beer product that has over the years gained a foothold in the international market. Started by Arthur Guinness in 1757, the beer brand has a history that inspires both admiration and loyalty from consumers.
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Improving the Marketing Strategies of the Gloria Jeans Coffee Shop Marketing Term Paper
9 pages (7643 words) , Download 0 , Term Paper
Free
The paper "Improving the Marketing Strategies of the Gloria Jeans Coffee Shop" is a brilliant example of a term paper on marketing. Gloria Jeans Coffee is a company that is located in Australia and it is specifically a coffee company that is mainly concerned with ensuring that it provides franchise systems in addition to high-quality coffee.
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Adventure Travel International Tours Agency's Business Plan Marketing Case Study
25 pages (7691 words) , Case Study
Nobody downloaded yet
The paper “Adventure Travel International Tours Agency's Business Plan" is a thrilling example of a case study on marketing. In order to determine successfully the financial viability of the business, it is necessary to determine, the adequate wages required and the return on the company’s investments. At this point is necessary to develop an annual personal plan.
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Detailed Marketing Plan for Unlimited Travel International Marketing Case Study
13 pages (4929 words) , Download 0 , Case Study
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The paper “Detailed Marketing Plan for Unlimited Travel International" is an exciting version of a case study on marketing. UTI has currently identified some potential locations for its offices. The potential locations are situated in Sydney, Tasmania, and Brisbane and have an adequate population for tourism success.
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K B S Tours & Travels Future Objectives Marketing Case Study
2 pages (803 words) , Download 0 , Case Study
Free
The paper 'K B S Tours & Travels Future Objectives" is a good example of a marketing case study. The new operator looks towards adopting the name K B S Tours & Travels. The reason for selecting this name is that the name is not registered with the Australian Government which will ensure that the company gets the required licenses easily.
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Using the Porter Five Forces Model Marketing Coursework
9 pages (2635 words) , Download 0 , Coursework
Free
The paper "Using the Porter Five Forces Model" is a perfect example of marketing coursework. It is quite evident that while some people consider the stock market as a technical exercise which involves interpreting charts and other who view it as qualitative processes which largely involves estimating company share value compared to its competitor, it is quite important to assess the possibility of using porters five forces model.
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Cultural Differences between China and the UK - Salfordia Construction Company Marketing Case Study
24 pages (6782 words) , Case Study
Nobody downloaded yet
The paper 'Cultural Differences between China and the UK - Salfordia Construction Company " is a good example of a marketing case study. Organizational culture enables the managers and employees of any given firm to understand the problems and challenges facing it, find solutions to the same, and implement them in a manner that promotes achievement not only for the benefit of the firm but for the benefit of the employees too.
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Internal Analysis and Current Strategy of Sony Marketing Case Study
10 pages (2629 words) , Download 0 , Case Study
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The paper “Internal Analysis and Current Strategy of Sony" is a great example of a case study on marketing. Sony has been able to develop its business by ensuring quality and delivering on the promises. The company has grown and by using the market share, proper service and quality products have been able to grow.
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Marketing Plan for Ultimate Choice Tours and Travel Ltd Marketing Case Study
17 pages (5739 words) , Download 0 , Case Study
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The paper "Marketing Plan for Ultimate Choice Tours and Travel Ltd" is an excellent example of a case study on marketing. The proposed name of the travel agent shall be Ultimate choice tours and travel services. The name has been chosen due to some reasons that have been discussed in the following paper.
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Marketing Strategy for the Bravo Dog Food Company Marketing Case Study
22 pages (6171 words) , Case Study
Nobody downloaded yet
The paper “Marketing Strategy for the Bravo Dog Food Company" is a fascinating example of a case study on marketing. China’s economic recuperation has resulted in the robust value and growth of the pet industry among others. The trend of pet humanization has increased thus positively enhancing the demand for pet products.
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Strategic Sourcing, Off-shoring and Outsourcing Marketing Literature review
6 pages (1886 words) , Download 0 , Literature review
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The paper "Strategic Sourcing, Off-shoring and Outsourcing " is an outstanding example of a marketing literature review. It is quite evident that organizations across the globe are increasingly concentrating on what is perceived to be core business. As a result of this, there have trends in the increasing amount of work causing major elements of the business to be sourced or sub-sourced from external sources of the organizations.
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Marketing of Service Products in Eco Beach Marketing Case Study
12 pages (3165 words) , Download 0 , Case Study
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The paper "Marketing of Service Products in Eco Beach" is a perfect example of a case study on marketing. The 7ps of marketing has been used for marketing both services and products. However, this report outlines how eco beach resort has utilized the 7ps in the provision of its services to both existing and potential customers.
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Duty Free at Dubai International Airport Marketing Essay
6 pages (1500 words) , Download 0 , Essay
Free
It is essential to state that between 1984 and 2008, the growth in sales in DDF had maintained a higher rate the growth in passenger traffic within the airport with a 10% to 18% compounded annual rate of growth. This data collected from 1984 to 2008 can be used market for future revenue (Smith, Brian & Joseph, 1998). 
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Essentials of Service Marketing Marketing Research Paper
6 pages (1730 words) , Download 0 , Research Paper
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The paper "Essentials of Service Marketing" is an excellent example of a research paper on marketing. This project review summarizes the research and it provides the on what was encountered in the process of looking for the information. In the review recommendation have been given on how challenges encountered can be overcome.
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Longitudinal Strategic Development of Starbucks Marketing Case Study
13 pages (3552 words) , Download 0 , Case Study
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The paper "Longitudinal Strategic Development of Starbucks" is a great example of a case study on marketing. Starbucks Corporation draws its history in the early 1970s. It was during this time that the company was started by Jerry Baldwin, Zev Siegel, and Gordon Bowker. The three investors only began a small coffee shop with a contribution of $1350 each in addition to borrowing $5000 from a bank.
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Applied Channel Systems: Atlas Copco Marketing Case Study
9 pages (2518 words) , Download 0 , Case Study
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The paper "Applied Channel Systems: Atlas Copco" is a great example of a case study on marketing. Marketing channels refer to an inter-organizational system of organizations engaged in making produced commodities, experiences and services accessible and available to the end-users for utilization by improving the time, solution, place and possession utilities.
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Barclays Bank - Consumer Loyalty and Satisfaction due to the Use of Online Banking Services Marketing Case Study
8 pages (2251 words) , Download 0 , Case Study
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The paper “Barclays Bank - Consumer Loyalty and Satisfaction due to the Use of Online Banking Services” is an impressive example of a case study on marketing. With increasing advances in technology, the internet has become easily accessible to many people across the world and this has subsequently led many businesses to adopt the e-commerce form of business model.
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