K B S Tours & Travels Future Objectives - Case Study Example

The paper 'K B S Tours & Travels Future Objectives" is a good example of a marketing case study. The new operator looks towards adopting the name K B S Tours & Travels. The reason for selecting this name is that the name is not registered with the Australian Government which will ensure that the company gets the required licenses easily. This will also help K B S Tours & Travels to ensure that they are able to provide the linkage to their mission statement.

Licensing & Legal Issues

K B S Tours & Travels looks towards adhering to the government norms and obtain a proper license by following the code of conduct and submitting the documents as prescribed by the Australian law. K B S Tours & Travels also looks towards registering with the Australian Federation of Travel Agents so that they find the company being placed among the top travel agents and have global exposure (AFTA, 2011)

Targeted Customer

K B S Tours & Travels looks towards targeting both the domestic and international tourist. The company is working on the business model where they look towards eyeing people both from the rural and urban areas. Along with it K B S Tours & Travels looks towards business class, college-goers, households, and others. The company has also looked towards ensuring that they target customers based on behavior, social-economic status and psychographics (Fletcher & Crawford, 2011)

Different Products Offered

K B S Tours & Travels looks towards targeting all segments of the customers by having different products like domestic and international holidays, car rentals, railways, packaged holidays, sightseeing tours, and travel insurance and other services. To be able to ensure that K B S Tours & Travels is able to provide varied services the company looks towards having package based on holiday travel, recreational purpose, sport events, cultural events, music festivals, arts, and another form of travel packages so that they are able to able to ensure better coverage and having something for everyone (White, 2011).

Mode of Promotion

To promote the business K B S Tours & Travels looks towards electronic media where they will present the different tours offered at minimum cost. The company also looks towards using other forms of media like print and audio. K B S Tours & Travels looks towards using the medium of internet aggressively so that they are able to target the audience better (Luther, 2011)

Marketing Strategy

K B S Tours & Travels looks towards marketing their business by looking towards promoting their business by highlighting the different packages that customers can avail. The company also looks towards ensuring that they provide special discounts and comfort in the entire package designed by them. Further, K B S Tours & Travels looks towards ensuring that the look towards providing a package for domestic and international destinations. Along with it K B S Tours & Travels also looks toward ensuring that they have the best staff and employs a workforce that will help to provide quality services to its customers.

Source of Finance

K B S Tours & Travels looks towards financing the business by ensuring that some investment made by self and other investment is made by raising money from the market through debt. The company looks towards using a mix of debt and equity where the equity component will be self-financing. Having a mix of debt and equity will ensure that K B S Tours & Travels is able to ensure proper financing which will help the business to be able to ensure proper funds at the required time. This will make the company look towards having the proper business and generate revenues in the first few years as shown below