Improving Business of Mars PetCare by Moving to India - Case Study Example

The paper “Improving Business of Mars PetCare by Moving to India" is an exciting version of a case study on marketing. Mars PetCare which is based in Australia and deals in pet care products is looking towards improving its business by moving to India where the company looks to evaluate the manner in which it intends to carry out the business. This report looks into the manner Mars PetCare will look to enter India and the entry strategy that the organization looks to have. Further, the report looks to analyze the situation where both the internal and external factors are evaluated so that while moving to India Mars PetCare is able to ensure proper strategy which will help them to get a good return for the future.

The paper thereby looks to present that Mars should look towards entering into India through a venture agreement which will help Mars PetCare to get a ready market where they are able to sell products easily to its customers. Mars PetCare should also look towards the fact that they use their internal strengths so that they are able to tap the opportunities that the market presence and is able to develop their business which will provide better returns for the organization. This helps to provide the following recommendations which Mars PetCare can look to have

• Mars PetCare should look towards having a proper time frame so that they are able to successfully start their business in India
• Mars PetCare should look towards entering into a venture agreement so that they get a ready market and is able to use the present suppliers and retailers which will ensure better marketing strategy for the business.

This aspect of the report will help to understand the objectives and the manner the company looks towards consolidating its position by looking for avenues that will help them to grow their business and ensure better returns for the organization. This will help to understand the manner in which the organization will be able to grow and mold the surrounding environment towards the growth of the organization.

Objectives of the Assignment
The objective of this assignment is to identify the manner in which Mars PetCare which is looking towards expanding its business can choose India as the favorite destination. The objective of choosing the destination depends on the industry and market performance so that Mars PetCare based on it can decide the manner in which they will be able to ensure effective performance. The report also presents the financial outlook and looks to dwell on the important aspects of the business that will help Mars PetCare to be able to justify its decision and grow its business.