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Blackberry Hill Farm in South England - Case Study Example

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The paper 'Blackberry Hill Farm in South England' concerns the various business models which can be used to analyze the problems faced in their day-to-day activities. These models include the input-process-output model (IPO), value chain model and consumer direct models…
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Blackberry Hill Farm in South England
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Download file to see previous pages Operational management involves transforming resources into products and services. The operations in the Blackberry Hill Farm involve agriculture and tourism. The input resources include cattle, crops, mixed woodland, poultry, and farm heritage exhibits. The transforming input resources include the facilities such as a farm and the workforce (employees). The transformational processes include cultivation, beekeeping, and tractor riding. Others processes include selling at farm shops and café, bakery, preserving kitchen, pick-your-own operations, and securing the farms and the car parks, as well. The output products include the fruits, vegetables, doughnuts, a satisfaction of visitors and more.
Using the IPO model, one can analyze the challenges by classifying the operations on the farm. It is necessary to arrange and sort out major and minor activities. Jim and Mandy, the core managers at Blackberry Farm Hill have focused much on agritourism. This may be because of the increased number of visitors reporting to the farm in the previous seasons. Also, due to the adoption of many operations aimed at attracting more visitors would have contributed to low performance in farming. More workers are employed to manage the farm shops, control tractor riding and preserve the kitchen and, therefore, few workers are left in growing fruits and vegetables. The IPO model can also be used to analyze the problem of complexity in managing farm operations. The managers, Jim and Mandy, seem to have employed fewer workers in some operations particularly in managing the visitors. The organizational structure in Blackberry is ineffective and the duties allocated to the workers are unequal where some employees work for long hours. Mandy admits that he feels exhausted more due to the increased firm’s activities. The work breakdown structure of the firm’s operations is also ineffective.
The problem of poor human resource management can also be analyzed using the input-process-output model. The model clearly defines the employees are the transforming resources to the company. Staff management problems could be emanating from the complexity of the company’s operations. Managers hardly get time to talk with the employees as a way of motivating them. Although the company gets high profits, the workers still strain much in performing their tasks on a daily basis. This could be because; the managers had not planned for future expansion of the firm’s operations or they have insufficient knowledge in staff management. The Blackberry Hill Farm has undergone a sudden business growth, which confirms why there is overworking and poor management of workers. The fact that the owners, Jim and Mandy have not assigned managers of the different department could also be the cause of mismanagement of the employees. The value chain model can be used to identify the causes of the challenges experienced at Blackberry Farm Hill. The value chain model is supported by demand and supply models. In these models goods, services and information are delivered through multiple enterprises to the end user. ...Download file to see next pagesRead More
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