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Marketing Essays

Result for Subject Marketing:
19930 essays
Dermatologic Cosmetic Laboratories in the UK Marketing Case Study
8 pages (2275 words) , Download 1 , Case Study
Free
The company has a wide range of natural and safe products which are highly popular across the globe and thus DCL can use its well-recognized products as the basis for penetrating the market. Furthermore, the company’s products are also of relatively high quality thus giving it an edge in the UK market penetration.
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Strategy and Goals of the Firm in Stratsim Game Marketing Coursework
17 pages (4519 words) , Download 2 , Coursework
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The US corporate marketing world, as well as the marketing practice, has clearly grown tremendously from the time the term was invented. For instance, nowadays there are several more services currently that are available like those found online. In addition, the variation between service and product has turned out to be more obscure.
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Decision-Making in Stratsim Game Marketing Coursework
14 pages (3732 words) , Download 4 , Coursework
Free
The new customer was none other than 4M9High income).In addition, technological abilities have been carefully chosen so as to fulfill their requirements. There was no upgrade that has been initiated except for some small changes in promotion and advertisement which were adequate to raise the sales slowly from 106 to 154.
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Comparison of Coca Colas Marketing Campaign Marketing Case Study
7 pages (1972 words) , Download 1 , Case Study
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The advertisement campaigns of Coca Cola mainly rely on television ads and the target groups are all ages of people. Coca-cola has been successful in conducting an international communication strategy. As a result of this, they were able to achieve investment for large scale production and for research and development.
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Coca-Cola International Marketing Marketing Case Study
6 pages (1704 words) , Download 1 , Case Study
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Pepsi Cola one of the direct competitors of Coca-Cola has not done much to win the Nigerian market. This implies that the advertising campaign is likely to be successful without much competition in the Nigerian market. However, this is not the case in the United States of America. This is not the case in the US as Pepsi has been evidently keen on the American market.
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Behavioural Problem Related to the Cosmetic Industry Marketing Coursework
8 pages (2577 words) , Download 1 , Coursework
Free
Many chemicals are used in cosmetics products which are harmful to their users. Companies manufacturing such cosmetic product should stop using such chemicals in their product and try to find out some alternative materials to manufacture those products. Chemical-based cosmetics have many harmful effects so people prefer herbal-based cosmetic products.
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Understanding the Marketing Strategy of Virgin Active Marketing Case Study
8 pages (2138 words) , Download 1 , Case Study
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In an industry that is characterised by intense competition, differentiation of products is the most critical strategy to distinguish its products from those of the competition. Conversely, Virgin Active can focus on emerging markets such as those of India and penetrate into such countries (Virgin Active, 2013).
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Major Competitors of Music Retailing in the United Kingdom Marketing Case Study
9 pages (2478 words) , Download 1 , Case Study
Free
Tesco aims at selling a variety of entertainment and other product so as it can increase revenue and pay for the management of the sale. The company should way which option gives an extra income and benefit and capitalize on it get more revenue and fund its operation or else reduce on its operation and maintain the revenue.
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Major Music Retailers in the Uniter Kingdom Marketing Case Study
8 pages (2281 words) , Download 1 , Case Study
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Performance /productivity examines how well a company’s services compete in the marketplace. It includes how consistent the service is and how well its features translate to benefits. Amazon has a record of quality product consistently. They sell mostly online on their website as well as in many outlets worldwide.
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Strategies of Innocent Drinks Company Marketing Case Study
6 pages (1669 words) , Download 1 , Case Study
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Innocent Drinks has embarked on various promotional campaigns over the years with one of its most creative coming in 2011 when they used Kriss Akabusi, a retired athlete, as their brand image. Additionally, the company's engagement in charity activities has also had a great impact on the growth of the brand.
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Marketing of Ryanair Airlines Marketing Case Study
6 pages (1728 words) , Download 1 , Case Study
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Marketing programs developed by marketing actions of Ryanair airlines include advertising, promotions, interior changes, gifts inside the plane and direct customer relations. These marketing actions increase customer contact period with the Ryanair cabin crew, which enables passengers to feel comfortable with the services offered by the airline.
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Ethical Behavior of Consumers Marketing Coursework
9 pages (2713 words) , Download 1 , Coursework
Free
Most of the consumers believe that involving themselves in ethical issues while conducting their purchases of products is important. When people buy Fairtrade they are performing ethical consumption but this does not mean they are ethical consumers. In this paper, the implication of this statement will be fully discussed while drawing into the relevant consumer behaviors to illustrate.
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How Macro Issues Affect a Company Marketing Case Study
8 pages (2184 words) , Download 1 , Case Study
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The coca-cola company has been a part of popular culture for over one century. It has been referred to as a visual brand. The company’s marketing and communication are purposeful and links with its customers in a manner that makes it stand out from its competitors. To enhance its efforts in marketing the company can create liquid content, ensuring its content is linked and creating conversations.
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Marketing Communication Marketing Case Study
7 pages (2917 words) , Download 2 , Case Study
Free
Smith and Taylor developed the SOSTAC Model in 1990, and it has proved to be an effective marketing planning tool. Since its development, the SOSTAC Model has found wide usage in the marketing and marketing communications field. SOSTAC is an acronym for the six basic elements of the marketing plan namely Situation, Objectives, Strategy, Control. 
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Strategic Evaluation for Thorntons Marketing Case Study
7 pages (1887 words) , Download 1 , Case Study
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Since the time when Cadbury became part of the Mondelēz International, Thorntons became the largest only parent confectionery corporation in the U.K. However, the company’s bulk sales come out of the Swiss and Belgian chocolate-based products. Prior to entering the chocolate production arena, Thorntons prime products were fudge and toffee.
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Zad Holdings Company Marketing Case Study
8 pages (2326 words) , Download 1 , Case Study
Free
The overall macro environment of the UK is favorable for Zad Holdings Company. However, it is observed that the political and economic condition of the country may affect the business. In the UK, Zad will encounter extensive competition from large conglomerates and indirect competitors such as small and large retail chain investment companies. 
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Marketing Communications Theory & Practice Marketing Case Study
7 pages (2015 words) , Download 1 , Case Study
Free
The breweries that make Guinness are located in about 60 countries all over the world and the beer is marketed in about 120 countries across the world.  A particular and distinctive feature of the product is the burnt taste that it has. The burnt flavor of the beer is derived from the roasted unmated barley.
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Company Digital Platforms Marketing Case Study
9 pages (2581 words) , Download 1 , Case Study
Free
Electronic marketing, on the other hand, has been described as doing advertising using the internet (Ross). It is also said to be social media or email marketing. Electronic marketing is also referred to as digital marketing or online marketing. This digital marketing has been said defined as promoting a brand or product through electronic media.
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Etihad Airways Product Marketing Strategy Marketing Case Study
12 pages (3056 words) , Download 0 , Case Study
Free
The paper 'Etihad Airways Product Marketing Strategy" is a good example of a marketing case study. Knowingly, a business strategy helps a firm to identify its customers as well as meet the varying needs of the clients. In view of this, the business strategy of the Etihad Airways comprises of several elements. Firstly, the strategy has clearly communicated its message of providing leading services in the airline industry.
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SWYP Card Entry to Hong Kong Market Marketing
10 pages (2651 words) , Download 0
Free
The paper "SWYP Card Entry to Hong Kong Market" is an exceptional example of a business plan on marketing. The business plan is about the SWYP card entry into the Hong Kong market. The SWYP card is among the innovations that have been taking place in the market globally as many organizations accept the use of the SWYP card.
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International Marketing: Toyota Motors Corporation Marketing Case Study
9 pages (2616 words) , Download 2 , Case Study
Free
Macro environmental analysis, “is an integral part of systematic strategic planning” (Smit, 1999, p.83). Social, economic, technological, and political forces are classified under Macro environmental analysis, these forces are sometimes referred to as the PEST (Political, Economic, Social, and Technological) (Babette and Fleisher, 2008, p.169). 
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The Marketing of Foods and Non-Alcoholic Beverages to Children Marketing Article
9 pages (3142 words) , Download 1 , Article
Free
The extent of marketing is only relevant if we assume it has impact and influence upon child consumers. The associations’ children make between foods and brands from advertising framed within themes of fun, fantasy, popularity and excitement may be critical in explaining the unique appeal of specific forms of advertising to young consumers.
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The High Street of Britain Marketing Article
7 pages (2019 words) , Download 1 , Article
Free
These changes have been apparent in Britain’s High Streets. Even though experts, almost undisputedly, have agreed to the fact that changes in the customer purchase behavior are currently triggering massive changes in the High Street of Britain, their disagreements persist when it comes to predicting the future of Britain’s High Streets.
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The Marketing of Services Marketing Assignment
7 pages (1989 words) , Download 1 , Assignment
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All services are intangible in nature, thereby making it impossible for consumers to touch them, but rather feel them only. Consequently, producers of services sell their services to different consumers within the market in order to satisfy their particular demands. 
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Integrated Communication Marketing Marketing Assignment
7 pages (2106 words) , Download 2 , Assignment
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It is important to mention that the rapid technological strides over the years have brought a massive change in the modes of communication, and the rising technological penetration along with the growing popularity of smart technological devices has played a catalytic role in transforming the globe into a well connected single entity.
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Promoting Samsung Galaxy S4 Marketing Assignment
8 pages (2458 words) , Download 2 , Assignment
Free
Subsequently, business organizations are required to make effective planning in relation to advertisement campaigns about target audiences, marketing objectives, market competition, communication channels, and advertisement budgets with the aim of ensuring that marketing operations are conducted in an effective manner.
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Internal Influences on Consumer Behavior: Motivation Marketing Assignment
8 pages (2376 words) , Download 3 , Assignment
Free
The buying behavior of a consumer is affected by whether they are more active in the evening, afternoon, or morning. Most sellers are very sensitive to this fact, tending to monitor what consumers buy at specific times and stocking these products, as well as making services available at the most opportune time. 
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Advertising Boss Juir Perfume Marketing Assignment
7 pages (1942 words) , Download 1 , Assignment
Free
Global business organizations have adopted various advertising strategies to increase market shares. Competition has contributed to the advancement in advertising skills. Hugo Boss has decided to extend its market to the Middle East where is has launched its advertisement on the ‘BOSS Nuit Pour Femme’ perfume (Pietschmann).
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The Impact of Communications Technology on Business Marketing Assignment
6 pages (1715 words) , Download 2 , Assignment
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In order to reduce the pressure of the forces, the organizations operating in both segments try to promote the features of their products and services through internet sites. This might prove effective for these organizations to increase the level of awareness of the customers thereby enhancing its range of customers.
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Analysis of Marketing Principles Marketing Assignment
7 pages (1944 words) , Download 1 , Assignment
Free
As for the elements that are concerned, there seem to exist multiple elements that effectively contribute to the marketing process of this beverage manufacturing brand. Adding to that, these elements significantly contribute in terms of creating appreciable value provided for the customers. Some of these elements have been described as under.
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Marketing Strategies for Sainsbury Marketing Assignment
6 pages (1705 words) , Download 1 , Assignment
Free
Market researches and analyses are essential activities that should inform the subsequent marketing activities a marketer undertakes. Through such systematic studies, marketers make informed marketing decisions that guarantee the success of the chain store. Additionally, media adverts are appropriate ways of enhancing the reputation of a product.
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Marketing Communication Strategy Marketing Assignment
6 pages (1830 words) , Download 1 , Assignment
Free
Integrated Marketing Communication (IMC) helps to involve consumers in the communication process of the organization while guiding them through the purchasing process. In contrast, the lack of integrated marketing communication will result in multiple communication strategies that may undermine the brand of the organization and create confusion among its customers.
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Individual Reflection on Marketing Simulation Game Marketing Assignment
6 pages (1773 words) , Download 4 , Assignment
Free
The company in the simulation is MYPHONE. The first task was to provide some background information about the phone industry and the smartphones sold by MYPHONE Company in the simulation game. We also explored the business mission statement and the objectives of the company with a bid of understanding the company better.
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Business Trends Marketing Assignment
8 pages (2226 words) , Download 1 , Assignment
Free
Management of the decisions and choices that are made by consumers can be influenced by marketers in different ways. The marketers are able to advise the consumers on the best products that they can use in satisfying the numerous wants that they have. The choices that are influenced by the income that the consumers have can be managed by the marketers. 
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Marketing Plan For New Product Launch Candy Flakes Marketing Assignment
8 pages (2435 words) , Download 2 , Assignment
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The candy balls would contain gelatin and sugar with added flavors and color weighing 8 grams each, packed in a water-resistant pouch at a price that’s very competitive and is likely to be loved by people of all ages. The promotion would encompass 10% of the total Business Revenue earned so that the product volume and quality along with the retail price may be kept competitive.
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Marketing Plan Marketing Assignment
10 pages (2754 words) , Download 1 , Assignment
Free
The organization has developed a strong relationship with consumers, distributors, retailers, and suppliers. The products of the organization are also found at specialty electronic retail stores. The organization is going to introduce energy saving small electronic appliance named XG-Select.
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Marketing in Action Marketing Assignment
7 pages (2169 words) , Download 1 , Assignment
Free
The report then proposes recommendations in order to revive Tesco’s position and its market share. The recommendations have been posted on different lines including Loyalty, hard discounters, non-food category, and online market place.
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Marketing Research and Quantitative Research Marketing Assignment
6 pages (1580 words) , Download 1 , Assignment
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Both quantitative and qualitative types of research have their own set of advantages and disadvantages. Qualitative research is appropriate to develop an initial understanding of the subject. This research may not be based on a strict design and therefore allows the study to open up logically. 
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Sampling Techniques Marketing Assignment
6 pages (1676 words) , Download 2 , Assignment
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Cluster sampling divides the target population into mutually exclusive and collectively exhaustive sub-groups known as clusters. When selecting the elements of these clusters, one must ensure that they are as heterogeneous as possible, whilst the clusters remain homogeneous. A good example of cluster sampling is area sampling, whereby a geographic location is divided into clusters.
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Nutri Advantages and Disadvantages of Primary and Secondary Research Marketing Assignment
6 pages (1782 words) , Download 1 , Assignment
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. Research may be used to confirm or establish facts, reaffirming the results of previous work, solve existing or new problems, support theorems, or creating theorems that are new (Hamilton, J. 2005. Pg 14). There are two types of research; Primary research and Secondary research.
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Marketing Orientation and Product Orientation Marketing Assignment
6 pages (1743 words) , Download 1 , Assignment
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Marketing is all about looking out and meeting the customer needs and wants and developing a strategy. Two things needed to understand the marketing world are orientations of the product and marketing. (Time, F. 2015).  Businesses look at these two things differently and therefore shape their marketing strategies accordingly.
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Strategic Management Marketing Assignment
8 pages (2085 words) , Download 1 , Assignment
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Internal growth strategy entails the capabilities of a business such as product or service development with the aim of expanding the customer base and market. The investments in internal strategies require revenues that give back to customers and markets. A firm leverages its strength aimed at differentiation and cost leadership.
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Tile Entering to Hong Kong Market Marketing
10 pages (2810 words) , Download 0
Free
The paper "Tile Entering to Hong Kong Market" is an engrossing example of a business plan on marketing. Tile has a clear record of growth accomplishment, which has made it penetrate most parts of the world. It is also geographically diversified and multi-branded company and panning to enter the Hong Kong Market.
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What Does McDonalds Fast Food Company Require to Be Successful in the Victorian Market Marketing Coursework
14 pages (3777 words) , Download 0 , Coursework
Free
The paper “What Does McDonald’s Fast Food Company Require to Be Successful in the Victorian Market?” is an engrossing example of the coursework on marketing. The decision chosen for analysis is decision 1 which is McDonald’s decision to open a new restaurant at Tecoma in Victoria. I have done a lot of research on the topic and the course.
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Google - General Environment, Industry Environment, Competitors, and Internal Environment Analysis Marketing
26 pages (7077 words)
Nobody downloaded yet
The paper “Google - General Environment, Industry Environment, Competitors, and Internal Environment Analysis” is a worthy example of the report on marketing. Google Inc. commonly known as “GOOGLE” is a global technology company focused on improving the ways in which its users connect with information. The company generates revenue primarily from its online advertising.
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Apple - Company's Current Position, Strategic Choices Supporting Apple's Sustainability Marketing
15 pages (4172 words) , Download 0
Free
The paper “Apple – Company’s Current Position, Strategic Choices Supporting Apple’s Sustainability” is a cogent example of the report on marketing. Apple is one of the most reputable brands in the world. According to the Forbes magazine rankings as at May 2013, the company stood at number one as the globe’s most valuable brands.
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Marketing Approaches Used by Apple and Samsung in the Australian Smartphone Industry Marketing
11 pages (2956 words) , Download 0
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The paper “Marketing Approaches Used by Apple and Samsung in the Australian Smartphone Industry” is an outstanding example of the report on marketing. The purpose of this report is to compare the marketing approaches used by two electronics companies in the Australian smartphone industry. This report compares the marketing strategies used by Apple and Samsung.
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How Airbnb Address Four Generic Building Blocks of Competitive Advantage and Why the Firm Should Go Global Marketing
22 pages (4801 words) , Download 1
The paper “How Airbnb Address Four Generic Building Blocks of Competitive Advantage and Why the Firm Should Go Global” is an actual variant of the report on marketing. Strategic analysis is an important economic factor that is of great significance to the organization's market and business sector.
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The Online Market Marketing Report
7 pages (1832 words) , Download 1 , Report
Free
The online market is growing at the rate of 25% growth since six years ago and in 2009, sales of online retail shops reached a staggering 17.8 billion pounds in the UK alone, accounting for 6.6% of the country’s total retail sales. It is imperative for online retailers to understand the features of online shopping that attract, or repulse, patrons not only to hold on to its present market share but also to widen that share.
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Case Analysis of Blogging at BzzAgent Marketing Case Study
8 pages (2151 words) , Download 1 , Case Study
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It has been duly recognized from some of the researches that the word-of-mouth marketing activity is more prominent upon human behaviors compared to the other existing marketer controlled mechanisms. Moreover, word-of-mouth activity has been focused in order to influence a variety of conditions like attitudes, expectations, perceptions, and behaviors among others.
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