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Marketing Essays

Result for Subject Marketing:
19702 essays
The Forces That Affect Consumer Decisions on Buying a Commodity or Accessing a Service Marketing Term Paper
16 pages (4244 words) , Download 0 , Term Paper
Free
The paper “The Forces That Affect Consumer Decisions on Buying a Commodity or Accessing a Service” is an impressive variant of term paper on marketing. Decision making is a mental cognitive process that results in the selection of a course of action or choice of action among several alternatives (Dittmer, 2008, p. 1). Every decision-making process should lead to a final choice.
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Carbon Tax Legislation: Creative Strategies, and Media Plan Marketing Case Study
12 pages (3347 words) , Download 0 , Case Study
Free
The young people market segment will entail students whose opinions greatly affect their future. Besides, they are the key stakeholders in the implementation of carbon tax law. Politicians’ market segment is indispensable in that they determine whether the bill is passed or not, and the success of its implementation.
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Loyalty Program in Ren Bank Marketing Assignment
15 pages (4215 words) , Download 0 , Assignment
Free
The paper "Loyalty Program in Ren Bank" is a wonderful example of an assignment on marketing. Business competition is inevitable in any legal business today. Therefore, marketing strategies have shifted to relational from transactional relationships. Businesses are competing for the same customers and offering the same products (Gaurav, 2008, p. 8).
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Moon Trust Bank's Customer Loyalty and Relationship Marketing Marketing Case Study
14 pages (4110 words) , Download 0 , Case Study
Free
The paper “Moon Trust Bank’s Customer Loyalty and Relationship Marketing" is an engrossing example of a case study on marketing. Customer satisfaction and relationship marketing are important aspects of business today, particularly in attempts by organizations to implement and maintain the ever-diversifying customer- firm relationships.
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Analysis of Brand Performances, Introduction of the New Product in a Market Marketing Assignment
4 pages (1670 words) , Download 0 , Assignment
Free
The paper “Analysis of Brand Performances, Introduction of the New Product in a Market” is a potent version of the assignment on marketing. In a normal business operation field, promotion always has an impact on sales volumes of products. Products sold under high promotion strategies especially in a competitive market show higher volumes than those left to operate freely in the market.
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Marketing Nutella in the United Arab Emirates Marketing Case Study
13 pages (4620 words) , Download 1 , Case Study
Free
The paper "Marketing Nutella in the United Arab Emirates" is an excellent example of a case study on marketing. The contemporary business world is characterized by increased competition. Businesses must make every effort to secure significant market share, through customer loyalty while increasing their profits.
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Extra Brand of Wrigley Company Limited Marketing Case Study
9 pages (2520 words) , Download 2 , Case Study
Free
The paper "Extra Brand of Wrigley Company Limited" is a perfect example of a case study on marketing. Wrigley Company limited is a subsidiary of Mars Incorporated since 2008 and is the home of great brands. Mars Incorporated is a conglomerate with 5 business segments which include, Pet care, chocolate, Wrigley, food, drink, and symbioscience.
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Customer Relationship Management - Developing an Effective Customer Loyalty Program Marketing Assignment
16 pages (4695 words) , Download 0 , Assignment
Free
The paper “Customer Relationship Management - Developing an Effective Customer Loyalty Program" is a wonderful example of an assignment on marketing. The importance of business relationships, as well as the interpersonal, idiosyncratic relationships within a business, has been documented throughout history. 
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Carbon Tax: Promotions Management Marketing Term Paper
16 pages (4251 words) , Download 0 , Term Paper
Free
The paper "Carbon Tax: Promotions Management" is a delightful example of a term paper on marketing. Kim Media is an advertising agency whose core service is to design advertisements for various organizations and ensure that this information has reached the target audience at the right time and in the right form.
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Myer Company: Marketing of a Chain Store Marketing Research Proposal
12 pages (3595 words) , Download 0 , Research Proposal
Free
Qualitative research shall be carried out using interviews. The research shall focus on the population of Australia. The sample frame shall be online customers in Sydney and Melbourne. Sampling methods and sample size calculations are developed to ensure there is impartiality in the analysis of the data collected.
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Available Alternatives in Decision Making Process Marketing Assignment
7 pages (2551 words) , Download 0 , Assignment
Free
The paper "Available Alternatives in the Decision Making Process" is a worthy example of an assignment on marketing. Decision making is a cognitive mental process, whereby the decision-maker has to choose an option out of the available options. Human beings make many decisions on a daily basis. Depending on their complexity, the decision-making process varies from one decision to another.
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Campaign of Tax for Australias Future Marketing Case Study
11 pages (3194 words) , Download 0 , Case Study
Free
The paper "Campaign of Tax for Australia’s Future " is a perfect example of a case study on marketing. A carbon tax is a form of taxing fuel users who emit carbon to the environment during production, distribution or use of fossil fuels based on their combustion emissions (Hoeller & Wallin 1991). 
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Customer Loyalty and Relationship Marketing Marketing Case Study
14 pages (4205 words) , Download 0 , Case Study
Free
The paper 'Customer Loyalty and Relationship Marketing at 7-Eleven Stores Pty " is a good example of a marketing case study. This paper explores customer loyalty and relationship marketing the 7-Eleven Stores Pty. The paper first defines customer loyalty and relationship marketing within the context of marketing theory.
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Promotion Management: The Carbon Tax Law Marketing Research Paper
12 pages (3287 words) , Download 0 , Research Paper
Free
The paper "Promotion Management: The Carbon Tax Law" is an outstanding example of a research paper on marketing. As the paper outlines, global warming and other climatic changes have caused adverse effects on the environment, and in turn, negatively affected human health and the Australian economy at large.
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The Decision-Making Process Consumers Go Through When They Buy Products and Services Marketing Coursework
17 pages (4822 words) , Download 0 , Coursework
Free
The paper "The Decision-Making Process Consumers Go Through When They Buy Products and Services" is a perfect example of coursework on marketing. The subject of decision making has been around for over 300 years and has been a subject of interest to many researchers to date. It is a subject that was invented by early economists such as John Neumann, Oskar Morgenstern, and Nicholas Bernoulli.
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An Integrated Marketing Communications Plan for the Federal Government of Australia to Promote a New Carbon Tax Marketing Case Study
12 pages (3429 words) , Download 0 , Case Study
Free
The paper “An Integrated Marketing Communications Plan for the Federal Government of Australia to Promote a New Carbon Tax" is a pathetic example of a case study on marketing. Global warming is mainly caused by greenhouse gases emission. Australia relies a lot on coal for electricity generation and as such, it is said to emit the highest amount of greenhouse gases among the developed countries.
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Toyota Prius on Australia Market Marketing Research Paper
12 pages (3216 words) , Download 0 , Research Paper
Free
The third-generation Toyota Prius was introduced in 2009 and by September 2011, over 1 million units of the car had been sold worldwide. In order to compete effectively with Honda insight, the prices of Toyota Prius were reduced from ¥2.331 million to ¥2.05 million. The 3rd generation Toyota Prius has a new body that is more aerodynamic.
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Alpine Tea Company Marketing Research Proposal
13 pages (3250 words) , Download 0 , Research Proposal
Free
The company produces higher quality than most of the competitors, but it has a very low market share. The qualitative research is aimed at identifying all the conditions that surround the tea industry in Australia. The proposed quantitative research seeks to identify Alpine Tea products are not doing as well as those of the competitors.
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Promoting the Carbon Tax of the Federal Government of Australia Marketing Essay
12 pages (3298 words) , Download 0 , Essay
Free
The paper "Promoting the Carbon Tax of the Federal Government of Australia" is a delightful example of a term paper on marketing. According to mainstream scientific opinion, emissions of greenhouse gases are causing global warming that could be disastrous in the end. Australia accounts for about 1.5% of the world’s carbon emissions.
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Consumer Behavior - Postgraduate Education Choices Marketing Research Paper
15 pages (3621 words) , Download 0 , Research Paper
Free
The paper “Consumer Behavior - Postgraduate Education Choices” is a  perfect version of a research paper on marketing. Everyone is a consumer and we consume a lot of things in our daily life in accordance with our preferences, needs and the power of buying. What we buy and how we do it and when in addition to the quantity will depend on our self-concept, perception, cultural and social background.
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Marketing Plan for Joeys Marketing Case Study
12 pages (3824 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Joey’s" is an outstanding example of a case study on marketing. Joey is a start-up company in Australia that offers sushi rolls. The company has been operating in Brisbane since 2008 and aims to differentiate its services by embracing the highest levels of safety and health standards and offering authentic Japanese sushi taste.
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Customer Loyalty and Relationship Marketing of Supermarket Marketing Case Study
12 pages (3812 words) , Download 0 , Case Study
Free
The paper "Customer Loyalty and Relationship Marketing of Supermarket" is an outstanding example of a case study on marketing. This paper tells that XYZ supermarket is a chain of supermarkets that will be found across the country. It offers diversified products ranging from household products to farm products.
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The Role of Postgraduate Education in Shaping the Society Marketing Essay
12 pages (3689 words) , Download 0 , Essay
Free
The value attached to education has long been debated and also many people have seriously considered taking postgraduate studies as a way of enriching many various aspects of their lives. Whatever the motivation, one factor that may be underlined is that the demand for postgraduate studies has risen.
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The Impact of Customer Loyalty and Relationship Marketing Marketing Research Paper
12 pages (3487 words) , Download 0 , Research Paper
Free
The paper "The Impact of Customer Loyalty and Relationship Marketing" is a great example of a research paper on marketing. There has been an increased interest in Customer Loyalty and Relationship Marketing (CLRM). Such strong rivalry characterizes the modern-day business environment has resulted in building a firm relationship between the firm and clients.
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The Australian Government Is Introducing a Carbon Tax Marketing Term Paper
12 pages (3256 words) , Download 0 , Term Paper
Free
The paper "The Australian Government Is Introducing a Carbon Tax" is a brilliant example of a term paper on marketing. Recent changes in the earth's Ecosystem can be attributed largely to the repercussions of globalization. Compared to centuries ago, it is evident that there is more carbon dioxide in the atmosphere today.
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Marketing Problem That Body Shop Is Facing in Marketing Its Product Marketing Research Proposal
12 pages (3420 words) , Download 0 , Research Proposal
Free
The paper "Marketing Problem That Body Shop Is Facing in Marketing Its Product" is an excellent example of a research proposal on marketing. The author of the paper states that research is an important tool in marketing. It helps in identifying a problem and solving it through the application of research techniques. 
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Marketing of Grilld Restaurants in Australia Marketing Research Proposal
10 pages (3031 words) , Download 0 , Research Proposal
Free
The paper "Marketing of Grill’d Restaurants in Australia" is an excellent example of a research proposal on marketing. Since its inception in 2004 in Australia, Grill’d restaurant has gained acceptability within the community and customers. Many outlets have been put up to cater to the surging number of customers.
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Necessary Stages of Consumer Decision Making Marketing Essay
8 pages (2189 words) , Download 0 , Essay
Free
The paper “Necessary Stages of Consumer Decision Making" is a pathetic variant of an essay on marketing. Consumers are said to pass through a decision-making process when buying. Researchers have named five stages of the consumer decision making process as recognition, information search, and evaluation of alternatives, purchase decision, and post-purchase decision.
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Vivid Creations: Offline and Online Marketing Strategies Marketing Coursework
6 pages (1811 words) , Download 0 , Coursework
Free
If this trend continued in this way, Vivid Creations might be forced to shut down its operations. A strategic marketing plan might be the only thing that can rescue it from closure. There are numerous marketing strategies that the company can make use of to increase its competitiveness and at the same time remain relevant and profitable.
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Market Attractiveness Zappa 361 Maximum Marketing Case Study
8 pages (2232 words) , Download 0 , Case Study
Free
The second section looks at why the product was launched. This is supported by numerous needs to tap market segments by a superior product. The third section examines how the firm would segment its intended market so that they are effectively catered for. However, this drug is to be used by all irrespective of age, gender, and economic status.
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Interrogating the Challenges That Face Cosmetic Trading Marketing Research Proposal
12 pages (3232 words) , Download 0 , Research Proposal
Free
The paper "Interrogating the Challenges That Face Cosmetic Trading" is a great example of a research proposal on marketing. It may be said that there is some strength when a company realizes its points of strength and weakness. This helps the management in knowing where more effort is needed and what kind of resources must be allocated to this area to uplift the performance of the product.
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Customer Service in the Citibank Australia Bank Marketing Research Proposal
12 pages (3531 words) , Download 0 , Research Proposal
Free
The paper "Customer Service in the Citibank Australia Bank" is an excellent example of a research proposal on marketing. Citibank Australia was established in 1985 as one of the first overseas financial institutions to be issued with a banking license in the country. It is also one of the leading foreign banks in Australia.
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The Global Market Environment for Nestle Boost Marketing Case Study
14 pages (3818 words) , Download 0 , Case Study
Free
The paper "The Global Market Environment for Nestle Boost" is an excellent example of a case study on marketing. The manner in which health issue is gaining prominence and consumers are looking towards healthy products has increased the demand for a health drink. This has made companies develop healthy drinks.
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Factors That Affect Employee Satisfaction and Performance Marketing Essay
6 pages (1625 words) , Download 0 , Essay
Free
The paper "Factors That Affect Employee Satisfaction and Performance" is an outstanding example of an essay on marketing. Affect is responsiveness to change and to situations or feelings (Hume 2006, p.278). Affect can either be positive or negative in nature (Robins et al. 2011). Positive affect can influence how motivated a person is.
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Analysing Global Marketing Environment Marketing Assignment
16 pages (4358 words) , Download 0 , Assignment
Free
The paper "Analyzing Global Marketing Environment" is a wonderful example of an assignment on marketing. The information will be used by Toyota Corporation to ensure when they start marketing their products in China their operations and marketing strategies will lead to long term success in the Chinese market.
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Market Feasibility for Investment in India by a Latin American Mobile Firm Marketing Coursework
10 pages (3053 words) , Download 0 , Coursework
Free
The paper "Market Feasibility for Investment in India by a Latin American Mobile Firm" is an outstanding example of coursework on marketing. The author of the paper states that India is one of the few countries that have been able to restore investor confidence even during the toughest of economic times.
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Nexus Drinks - Customer Loyalty and Relationship Marketing Marketing Case Study
13 pages (4070 words) , Download 1 , Case Study
Free
The paper “Nexus Drinks  - Customer Loyalty and Relationship Marketing" is a great variant of a case study on marketing. Nexus Drinks is a fictitious company organization that manufactures energy drinks amongst soft drinks and fruit drinks. Nexus Drinks hypothetically has been among the leading companies in the energy drink market.
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Free Trade and General Agreement on Tariffs and Trade Marketing Coursework
12 pages (3275 words) , Download 0 , Coursework
Free
The paper 'Free Trade and General Agreement on Tariffs and Trade" is a good example of marketing coursework. Free trade is an economic concept that refers to the selling of goods and services between different countries and nations without any imposed trade barrier and tariffs. It refers to the absence of government-imposed barriers to trade among persons as well as corporate in different countries.
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The Coca Cola Company: Information on the Product Marketing Research Proposal
13 pages (3701 words) , Download 0 , Research Proposal
Free
In regards to packaging, the Coca-Cola soft drinks come in varied bottle sizes which range from standard size of returnable bottles of 300 ml, 500 ml, and one liter, and similar measurements of disposable plastic bottles as noted by The Coca Cola Company. The Coca-Cola products also include 330 ml tin packs.
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Do Children Want Different Products from Adults: Case of Starbucks Marketing Research Proposal
11 pages (3497 words) , Download 0 , Research Proposal
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The paper "Do Children Want Different Products from Adults: Case of Starbucks" is an excellent example of a research proposal on marketing. Starbuck Coffee Company Australia commenced in 2000 in the central business district of Sydney. Ever since the company has spread to other parts of Australia and so far it has 22 coffee houses in places like Sydney, Melbourne, Gold Coast, and Brisbane.
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Customer Loyalty and Relationship Marketing of Starobe Company Marketing Assignment
14 pages (3903 words) , Download 0 , Assignment
Free
The paper "Customer Loyalty and Relationship Marketing of Starobe Company" is a wonderful example of an assignment on marketing. I would like to present to you a report concerning the effectiveness of Customer Loyalty and Relationship Marketing. I prepared the report in compliance with company requirements and standards.
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Consumer Behavior - United Nations International Children's Emergency Fund Marketing Essay
6 pages (1601 words) , Download 0 , Essay
Free
The paper "Consumer Behavior - United Nations International Children's Emergency Fund" is an excellent example of an essay on marketing. This paper tells that United Nations International Children's Emergency Fund (UNICEF), the United Nations General Assembly did the initiation of UNICEF on December 11, 1946.
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The Most Important Features of the Bretton Woods Agreement Marketing Essay
9 pages (2791 words) , Download 0 , Essay
Free
The paper "The Most Important Features of the Bretton Woods Agreement" is an outstanding example of an essay on marketing. According to studies, globalization has led to tremendous changes in the economic environment. The capital movements continue to become bigger as well as less controllable with time (Wildand Wild, 2011).
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Innocent Drinks Global Marketing Marketing Case Study
16 pages (4453 words) , Download 0 , Case Study
Free
Choosing the mode of entry of an organization is a crucial function of an international marketing manager. A poorly selected market entry will always let fail all the other aspects of marketing, despite how appropriate and effective they can be. In selecting a market entry strategy, there are five key factors to consider.
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External and Internal Analysis of Woolworth Supermarket Marketing Case Study
8 pages (2717 words) , Download 1 , Case Study
Free
The paper “External and Internal Analysis of Woolworth Supermarket” is a fascinating example of a case study on marketing. Owned by Woolworth ltd, Woolworth supermarket is the largest chain in Australia. Woolworth Ltd was established in 1924 as a single basement store known as Woolworth Stupendous Bargain Basement in Sydney (Woolworths Supermarkets, 2012).
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Marketing Strategy for D J Miles and Co Ltd to Penetrate a New Coffee and Tea Market Marketing Case Study
12 pages (6120 words) , Download 0 , Case Study
Free
The paper "Marketing Strategy for D J Miles and Co Ltd to Penetrate a New Coffee and Tea Market" is a perfect example of a case study on marketing. D J Miles & Co Ltd is a coffee and tea merchant that is based in Somerset. The company’s business is roasting and blending of tea and coffee and selling it to the customers.
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Sales Ethics Is an Oxymoron Marketing Essay
5 pages (1602 words) , Download 0 , Essay
Free
The paper "Sales Ethics Is an Oxymoron" is a worthy example of an essay on marketing. Business ethics is a hotly contested issue looking from a number of business-related publications. Corporations have developed codes of ethics in which they proclaim to abide by yet the same corporations stand accused of unethical behavior. This has resulted in the terming of business ethics as an oxymoron.
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Are Ready Meal Manufacturers Ready to Respond to a Changing Market Environment Marketing Essay
6 pages (1646 words) , Download 0 , Essay
Free
The paper “Are Ready Meal Manufacturers Ready to Respond to a Changing Market Environment?” is an excellent variant of an essay on business. The ready meal consists of food that has been prepared or processed and packaged in a way that they can be used for a long period. To achieve this manufactures use preservatives before packaging the food so that it can last for a long period.
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Qatar Airways Company - Strategic Retail Plan Marketing Case Study
15 pages (4094 words) , Download 0 , Case Study
Free
The paper “Qatar Airways Company - Strategic Retail Plan" is a meaty example of a case study on marketing. Lewison defines a strategic retail plan as an impressive design or blueprint for ensuring success in all of the organization’s business endeavors. A strategic retail plan aims at realizing a strategic fit between the capabilities of the retailer and the environmental opportunities.
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Coca-Colas Current and Potential Customers Marketing Case Study
5 pages (1530 words) , Download 1 , Case Study
Free
The product is produced by The Coca-Cola Company and is often referred to as Coke. Originally, the product was being produced as a patent medicine. The marketing tactics that have been adopted in the distribution of Coke have widely led to its dominance as the world's leading beverage throughout the 20th century.
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