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Marketing Essays

Result for Subject Marketing:
19914 essays
Marketing Communications Theory & Practice Marketing Case Study
7 pages (2015 words) , Download 1 , Case Study
Free
The breweries that make Guinness are located in about 60 countries all over the world and the beer is marketed in about 120 countries across the world.  A particular and distinctive feature of the product is the burnt taste that it has. The burnt flavor of the beer is derived from the roasted unmated barley.
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Company Digital Platforms Marketing Case Study
9 pages (2581 words) , Download 1 , Case Study
Free
Electronic marketing, on the other hand, has been described as doing advertising using the internet (Ross). It is also said to be social media or email marketing. Electronic marketing is also referred to as digital marketing or online marketing. This digital marketing has been said defined as promoting a brand or product through electronic media.
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Etihad Airways Product Marketing Strategy Marketing Case Study
12 pages (3056 words) , Download 0 , Case Study
Free
The paper 'Etihad Airways Product Marketing Strategy" is a good example of a marketing case study. Knowingly, a business strategy helps a firm to identify its customers as well as meet the varying needs of the clients. In view of this, the business strategy of the Etihad Airways comprises of several elements. Firstly, the strategy has clearly communicated its message of providing leading services in the airline industry.
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SWYP Card Entry to Hong Kong Market Marketing
10 pages (2651 words) , Download 0
Free
The paper "SWYP Card Entry to Hong Kong Market" is an exceptional example of a business plan on marketing. The business plan is about the SWYP card entry into the Hong Kong market. The SWYP card is among the innovations that have been taking place in the market globally as many organizations accept the use of the SWYP card.
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International Marketing: Toyota Motors Corporation Marketing Case Study
9 pages (2616 words) , Download 2 , Case Study
Free
Macro environmental analysis, “is an integral part of systematic strategic planning” (Smit, 1999, p.83). Social, economic, technological, and political forces are classified under Macro environmental analysis, these forces are sometimes referred to as the PEST (Political, Economic, Social, and Technological) (Babette and Fleisher, 2008, p.169). 
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The Marketing of Foods and Non-Alcoholic Beverages to Children Marketing Article
9 pages (3142 words) , Download 1 , Article
Free
The extent of marketing is only relevant if we assume it has impact and influence upon child consumers. The associations’ children make between foods and brands from advertising framed within themes of fun, fantasy, popularity and excitement may be critical in explaining the unique appeal of specific forms of advertising to young consumers.
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The High Street of Britain Marketing Article
7 pages (2019 words) , Download 1 , Article
Free
These changes have been apparent in Britain’s High Streets. Even though experts, almost undisputedly, have agreed to the fact that changes in the customer purchase behavior are currently triggering massive changes in the High Street of Britain, their disagreements persist when it comes to predicting the future of Britain’s High Streets.
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The Marketing of Services Marketing Assignment
7 pages (1989 words) , Download 1 , Assignment
Free
All services are intangible in nature, thereby making it impossible for consumers to touch them, but rather feel them only. Consequently, producers of services sell their services to different consumers within the market in order to satisfy their particular demands. 
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Integrated Communication Marketing Marketing Assignment
7 pages (2106 words) , Download 2 , Assignment
Free
It is important to mention that the rapid technological strides over the years have brought a massive change in the modes of communication, and the rising technological penetration along with the growing popularity of smart technological devices has played a catalytic role in transforming the globe into a well connected single entity.
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Promoting Samsung Galaxy S4 Marketing Assignment
8 pages (2458 words) , Download 2 , Assignment
Free
Subsequently, business organizations are required to make effective planning in relation to advertisement campaigns about target audiences, marketing objectives, market competition, communication channels, and advertisement budgets with the aim of ensuring that marketing operations are conducted in an effective manner.
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Internal Influences on Consumer Behavior: Motivation Marketing Assignment
8 pages (2376 words) , Download 3 , Assignment
Free
The buying behavior of a consumer is affected by whether they are more active in the evening, afternoon, or morning. Most sellers are very sensitive to this fact, tending to monitor what consumers buy at specific times and stocking these products, as well as making services available at the most opportune time. 
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Advertising Boss Juir Perfume Marketing Assignment
7 pages (1942 words) , Download 1 , Assignment
Free
Global business organizations have adopted various advertising strategies to increase market shares. Competition has contributed to the advancement in advertising skills. Hugo Boss has decided to extend its market to the Middle East where is has launched its advertisement on the ‘BOSS Nuit Pour Femme’ perfume (Pietschmann).
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The Impact of Communications Technology on Business Marketing Assignment
6 pages (1715 words) , Download 2 , Assignment
Free
In order to reduce the pressure of the forces, the organizations operating in both segments try to promote the features of their products and services through internet sites. This might prove effective for these organizations to increase the level of awareness of the customers thereby enhancing its range of customers.
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Analysis of Marketing Principles Marketing Assignment
7 pages (1944 words) , Download 1 , Assignment
Free
As for the elements that are concerned, there seem to exist multiple elements that effectively contribute to the marketing process of this beverage manufacturing brand. Adding to that, these elements significantly contribute in terms of creating appreciable value provided for the customers. Some of these elements have been described as under.
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Marketing Strategies for Sainsbury Marketing Assignment
6 pages (1705 words) , Download 1 , Assignment
Free
Market researches and analyses are essential activities that should inform the subsequent marketing activities a marketer undertakes. Through such systematic studies, marketers make informed marketing decisions that guarantee the success of the chain store. Additionally, media adverts are appropriate ways of enhancing the reputation of a product.
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Marketing Communication Strategy Marketing Assignment
6 pages (1830 words) , Download 1 , Assignment
Free
Integrated Marketing Communication (IMC) helps to involve consumers in the communication process of the organization while guiding them through the purchasing process. In contrast, the lack of integrated marketing communication will result in multiple communication strategies that may undermine the brand of the organization and create confusion among its customers.
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Individual Reflection on Marketing Simulation Game Marketing Assignment
6 pages (1773 words) , Download 4 , Assignment
Free
The company in the simulation is MYPHONE. The first task was to provide some background information about the phone industry and the smartphones sold by MYPHONE Company in the simulation game. We also explored the business mission statement and the objectives of the company with a bid of understanding the company better.
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Business Trends Marketing Assignment
8 pages (2226 words) , Download 1 , Assignment
Free
Management of the decisions and choices that are made by consumers can be influenced by marketers in different ways. The marketers are able to advise the consumers on the best products that they can use in satisfying the numerous wants that they have. The choices that are influenced by the income that the consumers have can be managed by the marketers. 
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Marketing Plan For New Product Launch Candy Flakes Marketing Assignment
8 pages (2435 words) , Download 2 , Assignment
Free
The candy balls would contain gelatin and sugar with added flavors and color weighing 8 grams each, packed in a water-resistant pouch at a price that’s very competitive and is likely to be loved by people of all ages. The promotion would encompass 10% of the total Business Revenue earned so that the product volume and quality along with the retail price may be kept competitive.
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Marketing Plan Marketing Assignment
10 pages (2754 words) , Download 1 , Assignment
Free
The organization has developed a strong relationship with consumers, distributors, retailers, and suppliers. The products of the organization are also found at specialty electronic retail stores. The organization is going to introduce energy saving small electronic appliance named XG-Select.
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Marketing in Action Marketing Assignment
7 pages (2169 words) , Download 1 , Assignment
Free
The report then proposes recommendations in order to revive Tesco’s position and its market share. The recommendations have been posted on different lines including Loyalty, hard discounters, non-food category, and online market place.
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Marketing Research and Quantitative Research Marketing Assignment
6 pages (1580 words) , Download 1 , Assignment
Free
Both quantitative and qualitative types of research have their own set of advantages and disadvantages. Qualitative research is appropriate to develop an initial understanding of the subject. This research may not be based on a strict design and therefore allows the study to open up logically. 
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Sampling Techniques Marketing Assignment
6 pages (1676 words) , Download 2 , Assignment
Free
Cluster sampling divides the target population into mutually exclusive and collectively exhaustive sub-groups known as clusters. When selecting the elements of these clusters, one must ensure that they are as heterogeneous as possible, whilst the clusters remain homogeneous. A good example of cluster sampling is area sampling, whereby a geographic location is divided into clusters.
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Nutri Advantages and Disadvantages of Primary and Secondary Research Marketing Assignment
6 pages (1782 words) , Download 1 , Assignment
Free
. Research may be used to confirm or establish facts, reaffirming the results of previous work, solve existing or new problems, support theorems, or creating theorems that are new (Hamilton, J. 2005. Pg 14). There are two types of research; Primary research and Secondary research.
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Marketing Orientation and Product Orientation Marketing Assignment
6 pages (1743 words) , Download 1 , Assignment
Free
Marketing is all about looking out and meeting the customer needs and wants and developing a strategy. Two things needed to understand the marketing world are orientations of the product and marketing. (Time, F. 2015).  Businesses look at these two things differently and therefore shape their marketing strategies accordingly.
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Strategic Management Marketing Assignment
8 pages (2085 words) , Download 1 , Assignment
Free
Internal growth strategy entails the capabilities of a business such as product or service development with the aim of expanding the customer base and market. The investments in internal strategies require revenues that give back to customers and markets. A firm leverages its strength aimed at differentiation and cost leadership.
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Tile Entering to Hong Kong Market Marketing
10 pages (2810 words) , Download 0
Free
The paper "Tile Entering to Hong Kong Market" is an engrossing example of a business plan on marketing. Tile has a clear record of growth accomplishment, which has made it penetrate most parts of the world. It is also geographically diversified and multi-branded company and panning to enter the Hong Kong Market.
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What Does McDonalds Fast Food Company Require to Be Successful in the Victorian Market Marketing Coursework
14 pages (3777 words) , Download 0 , Coursework
Free
The paper “What Does McDonald’s Fast Food Company Require to Be Successful in the Victorian Market?” is an engrossing example of the coursework on marketing. The decision chosen for analysis is decision 1 which is McDonald’s decision to open a new restaurant at Tecoma in Victoria. I have done a lot of research on the topic and the course.
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Google - General Environment, Industry Environment, Competitors, and Internal Environment Analysis Marketing
26 pages (7077 words)
Nobody downloaded yet
The paper “Google - General Environment, Industry Environment, Competitors, and Internal Environment Analysis” is a worthy example of the report on marketing. Google Inc. commonly known as “GOOGLE” is a global technology company focused on improving the ways in which its users connect with information. The company generates revenue primarily from its online advertising.
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Apple - Company's Current Position, Strategic Choices Supporting Apple's Sustainability Marketing
15 pages (4172 words) , Download 0
Free
The paper “Apple – Company’s Current Position, Strategic Choices Supporting Apple’s Sustainability” is a cogent example of the report on marketing. Apple is one of the most reputable brands in the world. According to the Forbes magazine rankings as at May 2013, the company stood at number one as the globe’s most valuable brands.
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Marketing Approaches Used by Apple and Samsung in the Australian Smartphone Industry Marketing
11 pages (2956 words) , Download 0
Free
The paper “Marketing Approaches Used by Apple and Samsung in the Australian Smartphone Industry” is an outstanding example of the report on marketing. The purpose of this report is to compare the marketing approaches used by two electronics companies in the Australian smartphone industry. This report compares the marketing strategies used by Apple and Samsung.
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How Airbnb Address Four Generic Building Blocks of Competitive Advantage and Why the Firm Should Go Global Marketing
22 pages (4801 words) , Download 1
The paper “How Airbnb Address Four Generic Building Blocks of Competitive Advantage and Why the Firm Should Go Global” is an actual variant of the report on marketing. Strategic analysis is an important economic factor that is of great significance to the organization's market and business sector.
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The Online Market Marketing Report
7 pages (1832 words) , Download 1 , Report
Free
The online market is growing at the rate of 25% growth since six years ago and in 2009, sales of online retail shops reached a staggering 17.8 billion pounds in the UK alone, accounting for 6.6% of the country’s total retail sales. It is imperative for online retailers to understand the features of online shopping that attract, or repulse, patrons not only to hold on to its present market share but also to widen that share.
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Case Analysis of Blogging at BzzAgent Marketing Case Study
8 pages (2151 words) , Download 1 , Case Study
Free
It has been duly recognized from some of the researches that the word-of-mouth marketing activity is more prominent upon human behaviors compared to the other existing marketer controlled mechanisms. Moreover, word-of-mouth activity has been focused in order to influence a variety of conditions like attitudes, expectations, perceptions, and behaviors among others.
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Company Analysis of the Financial Performance of Whitebread Plc Marketing Report
7 pages (1691 words) , Download 1 , Report
Free
The company provides employment to around 40,000 people all over the world. The organization is based in the United Kingdom and constitutes one of the major hospitality brands in the region. It serves over 11 million customers on a monthly basis in the UK. Whitbread Plc recorded commendable financial results in the year 20110-11.
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Direct Marketing Brief Marketing Case Study
6 pages (1828 words) , Download 1 , Case Study
Free
The cafe provides an affordable meal for the local community so that customers can enjoy the food even if they are unemployed, retired, and lonely. The cafe is renowned for its assistance in order to rebuild the self-esteem of the people as it provides jobs to the unemployed and the uneducated.
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Effective Customer Care for Business Success Marketing Business Plan
10 pages (3904 words) , Download 3 , Business Plan
Free
Different customers have different expectations and perceptions of the products or services provided. This is the more reason that the customer care provider should be dynamic in dealing with different customers and must know how to handle each in a unique way. Communication, therefore, becomes vital in addressing each customer’s needs effectively.
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Good Hope Company Marketing Case Study
6 pages (1788 words) , Download 1 , Case Study
Free
Good Hope tries to develop a new Elder Care Model that gets based on the idea that the elderly people are also persons with thoughts, ideas and experiences no matter the situation they are going through. Good Hope promotes the dignity and the self-worth of all its residents and strives through all means to provide them with an excellent quality of life, as wanted by the residents. 
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Positioning of Armani Hotel Marketing Case Study
6 pages (1624 words) , Download 1 , Case Study
Free
According to data from the statistic center in Dubai, the total population of Dubai amounted to 2,003,170 - out of which 1,536,380 were men and 466,790 were women. Dubai’s population has reached above 2 million with men accounting for more than three-quarters of the total population.
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Taking a New Product to Market Marketing Essay
8 pages (2196 words) , Download 1 , Essay
Free
The electronics market is highly competitive in the USA (Euromonitor, 2012) and Company G has to remain alert about the offerings of the leading companies so that it can remain competitive and offer the best alternative options to the customers.
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Environmental Audit Marketing Report
7 pages (2003 words) , Download 1 , Report
Free
Tesco is the market leader in grocery in the UK, Malaysia, the Republic of Ireland, and Thailand. It has stores in 14 countries across Europe, Asia, and North America. Tesco has huge geographical diversification into areas like electronics, financial services, clothing, furniture, retailing of books, internet services, software, music downloads, DVD rental.
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A Business Model for Entrepreneurship Marketing Coursework
12 pages (3110 words) , Download 1 , Coursework
Free
Talk about the history of your business or your idea if you have not set up a business yet. Write about when you started, where your business is now, and if you have made any sales. Are you a sole trader or is it a limited company, and anything else of relevance? Give us some background on the business and its current position, and how your skills and experience are suited to success.
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History of the Gulf Restaurant Business and the Current Position Marketing Essay
12 pages (3300 words) , Download 1 , Essay
Free
The increased population of students and working people in the city of Manchester constitutes an extensive market for the success of a restaurant establishment. This opportunity, combined with the increased foreign population from the Middle East coming to Manchester for business, working, or studying reasons presents a chance for the establishment of the restaurant with a difference.
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Comcast Corporation Marketing Report
7 pages (2063 words) , Download 1 , Report
Free
According to a report produced by the Institute of Media and Communications Policy, Comcast Corporation presently maintains its position as the world’s leading and largest media conglomerate catering to an extensive clientele that is located across the United States.
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International Marketing Management Marketing Report
9 pages (2609 words) , Download 1 , Report
Free
In this regard, it is stated that one of the marketing agencies has been requested by a global chocolate manufacturer to work with them for the launch of a chocolate bar. The chocolate manufactured by the company is dark in nature and is of good quality with 150gm of weight. The objective of the company is to launch the chocolate in South America for a prosperous venture.
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New Brand Marketing Marketing Case Study
7 pages (1903 words) , Download 1 , Case Study
Free
The charger will be provided by the company. The size of the charger will be medium almost 4ft. The charger has to be plugged on the electrical circuit board. Another port of the charger has to be plugged into the motorcycle. It would be a lightweight vehicle. The vehicle will have a self-start system; by pushing one button the motorcycle will take the start.
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Marketing Analysis: Starbucks United Kingdom Marketing Case Study
9 pages (2491 words) , Download 1 , Case Study
Free
It can be claimed that Starbucks has achieved sufficient commercial success in the U.K.; yet, increased competition, recession, and other adverse market uncertainties are lowering the growth potentiality and profit of Starbucks therein. In order to eradicate such problems, the company should make certain alterations as per the recommendations. 
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Consumer Culture Marketing Book Report/Review
8 pages (2168 words) , Download 1 , Book Report/Review
Free
The depiction of the teenage lifestyle as being materialistic and shallow is a perception that has always existed, but the Author develops it to an illogical conclusion. Although the future is different, the teenage feelings that existed concerning relationships are maintained together with the same apathy that is shown towards the world. 
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Evolution of Master Motors Organization Marketing Case Study
7 pages (1862 words) , Download 1 , Case Study
Free
Two years ago the organization has expanded its business in the European markets. Within a short time span, the organization has gained significant popularity in the European markets. The company is planning to launch its 2014 flagship car Calderon.
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Marketing Sustainability Marketing Case Study
6 pages (1782 words) , Download 1 , Case Study
Free
Retail organizations in the UK market are provided with a variety of requirements for the sustainability of the different organizational groups. Consumers always get influenced by the marketing strategy, which is ethically correct in regards to production and sustainability (Cremer and Trenbrunsel, 2011).
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