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Marketing Essays

Result for Subject Marketing:
19914 essays
Product Marketing Strategy Nowadays Marketing Coursework
7 pages (2031 words) , Download 1 , Coursework
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The company can attain its breakeven sales when its revenue is exactly equal to its costs. That is, the breakeven sales signify how many units of washer and dryers the company will have to sell to make up for its involved expenses. Thus, the breakeven point of business is when the net profit of the company is zero (Homburg, Sabine, & Harley, 2009).
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A Marketing Plan for Successful Market Entry for Accenture Marketing Coursework
9 pages (2850 words) , Download 1 , Coursework
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In the monitoring and control of ideas and strategies as well as measuring its achievement, the company aims to sustain a good focus on customer centrism to safeguard their share in the market whilst tackling the deteriorating customer loyalty. The company deals with unpredictable demand, challenges, uncertainty, costs and risks.
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Market Strategy Plan of Company G Marketing Case Study
8 pages (2024 words) , Download 1 , Case Study
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The print media and in-person strategy will be adopted by the company as the initial process of promoting the new product to the market. The second-year will see the company integrate the online marketing platform to the existing structure. This will ensure a large number of customers are made aware of the new product.
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Carlsberg Polska Company Profile Marketing Case Study
8 pages (2154 words) , Download 2 , Case Study
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The first approach will be to structure the portfolio of our products to enhance sales and revenue. The company will, therefore, seek to replace some of the slow-moving local products with more in-demand international brands. This strategy will be based on a consumer survey and the changes that will be made will be solely dependent on a customer survey.
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Impact on the Marketing Mix of Qantas Airlines Marketing Case Study
8 pages (2157 words) , Download 1 , Case Study
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Environmental factors are critical to the overall marketing mix of Qantas as issues such as global warming; carbon emission, as well as departure taxes, is some of the trends which can hurt the overall pricing decisions of the firm. There are stringent protocols and regulations to be followed by the airlines especially when operating within the EU region.
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Description of the Situation of Qantas Company Marketing Case Study
8 pages (2381 words) , Download 1 , Case Study
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The company should use advertising agencies to inform its customers about the services and products they offer in the domestic airline. They can achieve this by creating media advertisements on TVs, radio, newspapers, magazines, billboards and in brochures. In making these adverts, they should be clear about what they offer.
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Marketing Mix for the US car Market Chery Cars China Marketing Case Study
9 pages (2594 words) , Download 1 , Case Study
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The process associated with design, production, distribution and after-sales services has to be improved in order to render them highly efficient. Time is a vital factor; hence, the delivery process has to be quite sound in order to offer customers with best-in-class driving experience (Marcouse, Surridge and Gillespie, 2011).
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Performance of Any Particular Company in the Present Day Marketing Coursework
10 pages (2736 words) , Download 1 , Coursework
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The adoption process of the consumers in the retail sector includes the awareness of the products, developing interest towards the products, evolution of the products, the trial of the products, the retrial of the products along with adopting the products. In the first step, the customers develop awareness about the product. 
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Buyer and Consumer Behaviour: Weet-Bix Marketing Case Study
8 pages (2241 words) , Download 1 , Case Study
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Considering the tables (named as Table 4: Demographics - Relationship status), it can be said that the customer profile of Weet-Bix is not different for that of the competition. Demographic median absolute deviation (MAD) for all the five brands is in close proximity (within the range of (2.1 to 2.8).
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Entry Plan of Wal-Mart in Australia Marketing Case Study
6 pages (1662 words) , Download 1 , Case Study
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The company may even access fund locally as in Australia, the government openly support foreign investment and the United States is one of its major trading partners. To enjoy these advantages, the company will have to form a management group that will have Australian members as well as hire the Australian workforce as its employees.
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Thinking in Brand Management of Manchester United Football Club Marketing Case Study
7 pages (2012 words) , Download 1 , Case Study
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Out of the sponsorship program, the company will benefit from gaining the reputation of implementing corporate social responsibility (CSR). CSR has become a generally accepted and well-known concept that companies are expected to incorporate. This is terms of having social or environmental concerns in the day the business is being done.
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Service Experience Diary and Analysis Marketing Case Study
9 pages (2581 words) , Download 2 , Case Study
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The gap between customers’ expectations and their perception of delivered service has become the principal indicator for determining and assessing the service quality of a particular service provider. Based on the analysis, it is recommended that Tahiti’s Restaurant maintain, if not improve, their level of service delivery. 
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Conducting a Marketing Analysis for Starbucks UK Marketing Case Study
8 pages (2752 words) , Download 1 , Case Study
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In spite of starting operation in the UK and establishing a huge presence in the USA, Starbucks must now consider venturing into the emerging markets. They have recently set their foot in China and India by opening a few stores. They must strategically place their stores all over these countries to earn greater revenues and effectively reach out to the market.
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Expansion of a Yoghurt Producing Company in the Market of the United Kingdom Marketing Case Study
8 pages (2262 words) , Download 1 , Case Study
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The political authorities of the U.K. have adopted strict open-door policies for promoting international trade within its economy. While expanding its business in the U.K., the company can select the variable mode of entry such as joint venture, direct investments or indirect exports. Over time, per capita income levels of individuals of the U.K. are improving.
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Marketing Strategy of Starbucks in the United Kingdom Marketing Case Study
8 pages (2428 words) , Download 1 , Case Study
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New product development can be advantageous as well as disadvantageous for a company. New products are generally developed by a company so as to meet changing consumer preference and target a broader audience base. An important aspect that the company needs to consider is the quality of the product, which should be superior or equivalent to the existing products.
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Wal-Mart SWOT Analysis Marketing Case Study
7 pages (1932 words) , Download 1 , Case Study
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The main weaknesses of the company as outlined under SWOT analysis include labor related lawsuits, high employee turnover, little differentiation, negative publicity, reliance on Chinese imports, global economic conditions, targeted by small biz as a leading retailer, opposition Groups(community, Environmental, Political, Unions).
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Global Corporate Marketing Strategies for IKEA Marketing Case Study
9 pages (2543 words) , Download 1 , Case Study
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IKEA has managed to create a process of successful internationalization through setting up franchises, joint ventures and wholly-owned subsidiaries. The company has adopted its mode of entry for different markets. For instance, in China, IKEA had entered by setting up a partnership with a local company.
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Organisational Behavior Marketing Coursework
8 pages (2277 words) , Download 1 , Coursework
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Organizational behavior is the study of employees’ behavior in a workplace setting to ensure that they are able to function and perform better within an organization. A study of the organizational behavior with reference to Bard Pharmaceuticals and Janssen Pharmaceutica will be made with the aim of helping managers and administrators come up with better strategies.
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Principles and Practice of Marketing Marketing Case Study
6 pages (1903 words) , Download 1 , Case Study
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In this paper, a proposed product line will be discussed in the form of a marketing plan. The firm, to whom this proposed product is suggested, is Microsoft Corporation (and its UK/European branch). The proposed product is an easy-to-use antivirus software suite, packaged together with a self-learning educational kit.
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Relationship Between the Components of the Marketing Program Marketing Coursework
8 pages (2752 words) , Download 1 , Coursework
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This paper outlines the major conditions that pave the way for the existence of grey markets to be product life cycle characteristics and differing regional supply and demand outlook. These are causes that confirm grey markets to be an international marketing decision-based issue because each of the causes can be rooted in one form of international marketing strategy or the other.
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The Selfie Song by the Chainsmokers Marketing Case Study
6 pages (1858 words) , Download 1 , Case Study
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Marketing has come to assume crucial significance over the years with regard to circulating and popularizing cultural commodities including music. It includes elaborate planning, promotion, packaging as well as publicity in a way that promotes cultural products by attaching a socially significant meaning to it and thus appealing to its target audience. 
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International Marketing Plan of Sony PlayStation Marketing Case Study
8 pages (2162 words) , Download 2 , Case Study
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For a product to get fully established in the market, the pricing strategy used should encourage the adoption by the people and compel people using other products to prefer the product. To price PSP in such a way that the Indian market will adopt it, Sony requires using a strategy that has not been used by others.
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The World Toy Industry Marketing Case Study
6 pages (2205 words) , Download 1 , Case Study
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There are various factors that influence the global toy industry. With the advancement in technology, toy manufacturing companies have been forced to develop toys that are supported by exceptional cutting edge technology. The market is being segmented in order to help the companies to focus on goods that are specially manufactured with the objective to meet the requirements of kids. 
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Buyer and Consumer and Behavior Marketing Case Study
9 pages (2450 words) , Download 1 , Case Study
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Market share and market penetration are highest for Smith’s in relation to other players in the industry. The greater purchasing frequency for Smith does indicate that more customers prefer to buy this brand again and again. There are even customers who are brand loyal towards Smith’s but even try different brands simultaneously which is often termed as duplication of purchase.
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Buyer Decision-Making Process in Relation to Purchase of a New Car Marketing Coursework
8 pages (2203 words) , Download 1 , Coursework
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Once the need is identified, the consumer then seeks information on the available resolutions to his problem. The consumer will search for information depending on the difficulty of the challenge at hand. The buyer could already have some knowledge about the particular product from years of using it.
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Understanding the Value Creation Strategy Marketing Case Study
8 pages (2672 words) , Download 1 , Case Study
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The company tends to provide superior sales services to its business-to-business clients through its well-established web portal. For the purpose of evaluating the value creation strategy of Alibaba.com, the potential market of the company, level of customer services, external environmental impact on it and the key challenges faced by the company would also be analyzed.    
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Issues of Ethical Concern Marketing Case Study
6 pages (1769 words) , Download 1 , Case Study
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The food industry of Unilever has also initiated and recognized the role of social media which they have used in a manner that suits their objectives best. Thus the ethical outlook and approach for business develop its promotional contents likewise to reach the audience the way that is perceived and interpreted well.
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Wal-Marts Operations Management Marketing Case Study
7 pages (2165 words) , Download 1 , Case Study
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Operations management is a management area inclined towards controlling, designing, and overseeing the production process. In this procedure business operations are designed to produce services and goods. Operations management encompasses the responsibility of utilizing minimum resources and effectively addressing customer requirements.
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Evaluating the Marketing Capability of SMEs Marketing Case Study
7 pages (2345 words) , Download 2 , Case Study
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The concept of entrepreneurial marketing is more suited to dynamic environments, thought to improve the performance of SMEs. It is sometimes confusing to judge the interrelationship on generalizations and applicability of both identified disciplines. The strategy remains on how this combined form of marketing can help small businesses and SMEs compete in challenging environments.
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The Sales Performance for Apple iPad Air Marketing Case Study
6 pages (1741 words) , Download 1 , Case Study
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Each viable solution used in the mitigation of problems identified will include a focus on the introduction of additional value through improvised features and enhancement in the sales performance for Apple iPad Air. The major focus includes a strategic shift in energy efficiency, convenience, and safety.
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Globalization and What It Means for International Marketing Marketing Case Study
8 pages (2586 words) , Download 1 , Case Study
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The term globalization has many connotations. It is about the process of integration that results from the exchange of different views, thoughts, ideas, products, services and other several aspects, at the international level. Globalization is about the worldwide movement and progress leading towards social, economic, financial, communication and trade integration. 
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New Payment Methods Marketing Case Study
11 pages (3174 words) , Download 2 , Case Study
Free
This case study discusses the advantages and drawbacks of using these methods. The paper will also discuss a marketing theory that links the new payment methods and give recommendations on how marketers can create awareness of the new payment methods. The term new payment method is a new term and few companies have implemented it in their marketing strategies. 
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The Bookshop Service Sector Marketing Case Study
8 pages (2355 words) , Download 1 , Case Study
Free
In order to generate positive progress and achieve a larger market share, retailers must be helpful to the customer. The storekeeper should be informative, this is to ensure that he provides the customer with adequate information relevant to what the customer wishes to purchase. Being informative would include knowing the information. 
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Digital Marketing Strategies Marketing Case Study
7 pages (2162 words) , Download 3 , Case Study
Free
This case study proposes that Domino Pizza should embrace online marketing and distribution platform, which is far less costly and effective. The digital tactics discussed in this study meet the SMART criteria and if well implemented the organization will achieve the intended goals within 14 months.
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Dermatologic Cosmetic Laboratories in the UK Marketing Case Study
8 pages (2275 words) , Download 1 , Case Study
Free
The company has a wide range of natural and safe products which are highly popular across the globe and thus DCL can use its well-recognized products as the basis for penetrating the market. Furthermore, the company’s products are also of relatively high quality thus giving it an edge in the UK market penetration.
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Strategy and Goals of the Firm in Stratsim Game Marketing Coursework
17 pages (4519 words) , Download 2 , Coursework
Free
The US corporate marketing world, as well as the marketing practice, has clearly grown tremendously from the time the term was invented. For instance, nowadays there are several more services currently that are available like those found online. In addition, the variation between service and product has turned out to be more obscure.
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Decision-Making in Stratsim Game Marketing Coursework
14 pages (3732 words) , Download 4 , Coursework
Free
The new customer was none other than 4M9High income).In addition, technological abilities have been carefully chosen so as to fulfill their requirements. There was no upgrade that has been initiated except for some small changes in promotion and advertisement which were adequate to raise the sales slowly from 106 to 154.
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Comparison of Coca Colas Marketing Campaign Marketing Case Study
7 pages (1972 words) , Download 1 , Case Study
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The advertisement campaigns of Coca Cola mainly rely on television ads and the target groups are all ages of people. Coca-cola has been successful in conducting an international communication strategy. As a result of this, they were able to achieve investment for large scale production and for research and development.
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Coca-Cola International Marketing Marketing Case Study
6 pages (1704 words) , Download 1 , Case Study
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Pepsi Cola one of the direct competitors of Coca-Cola has not done much to win the Nigerian market. This implies that the advertising campaign is likely to be successful without much competition in the Nigerian market. However, this is not the case in the United States of America. This is not the case in the US as Pepsi has been evidently keen on the American market.
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Behavioural Problem Related to the Cosmetic Industry Marketing Coursework
8 pages (2577 words) , Download 1 , Coursework
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Many chemicals are used in cosmetics products which are harmful to their users. Companies manufacturing such cosmetic product should stop using such chemicals in their product and try to find out some alternative materials to manufacture those products. Chemical-based cosmetics have many harmful effects so people prefer herbal-based cosmetic products.
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Understanding the Marketing Strategy of Virgin Active Marketing Case Study
8 pages (2138 words) , Download 1 , Case Study
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In an industry that is characterised by intense competition, differentiation of products is the most critical strategy to distinguish its products from those of the competition. Conversely, Virgin Active can focus on emerging markets such as those of India and penetrate into such countries (Virgin Active, 2013).
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Major Competitors of Music Retailing in the United Kingdom Marketing Case Study
9 pages (2478 words) , Download 1 , Case Study
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Tesco aims at selling a variety of entertainment and other product so as it can increase revenue and pay for the management of the sale. The company should way which option gives an extra income and benefit and capitalize on it get more revenue and fund its operation or else reduce on its operation and maintain the revenue.
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Major Music Retailers in the Uniter Kingdom Marketing Case Study
8 pages (2281 words) , Download 1 , Case Study
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Performance /productivity examines how well a company’s services compete in the marketplace. It includes how consistent the service is and how well its features translate to benefits. Amazon has a record of quality product consistently. They sell mostly online on their website as well as in many outlets worldwide.
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Strategies of Innocent Drinks Company Marketing Case Study
6 pages (1669 words) , Download 1 , Case Study
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Innocent Drinks has embarked on various promotional campaigns over the years with one of its most creative coming in 2011 when they used Kriss Akabusi, a retired athlete, as their brand image. Additionally, the company's engagement in charity activities has also had a great impact on the growth of the brand.
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Marketing of Ryanair Airlines Marketing Case Study
6 pages (1728 words) , Download 1 , Case Study
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Marketing programs developed by marketing actions of Ryanair airlines include advertising, promotions, interior changes, gifts inside the plane and direct customer relations. These marketing actions increase customer contact period with the Ryanair cabin crew, which enables passengers to feel comfortable with the services offered by the airline.
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Ethical Behavior of Consumers Marketing Coursework
9 pages (2713 words) , Download 1 , Coursework
Free
Most of the consumers believe that involving themselves in ethical issues while conducting their purchases of products is important. When people buy Fairtrade they are performing ethical consumption but this does not mean they are ethical consumers. In this paper, the implication of this statement will be fully discussed while drawing into the relevant consumer behaviors to illustrate.
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How Macro Issues Affect a Company Marketing Case Study
8 pages (2184 words) , Download 1 , Case Study
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The coca-cola company has been a part of popular culture for over one century. It has been referred to as a visual brand. The company’s marketing and communication are purposeful and links with its customers in a manner that makes it stand out from its competitors. To enhance its efforts in marketing the company can create liquid content, ensuring its content is linked and creating conversations.
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Marketing Communication Marketing Case Study
7 pages (2917 words) , Download 2 , Case Study
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Smith and Taylor developed the SOSTAC Model in 1990, and it has proved to be an effective marketing planning tool. Since its development, the SOSTAC Model has found wide usage in the marketing and marketing communications field. SOSTAC is an acronym for the six basic elements of the marketing plan namely Situation, Objectives, Strategy, Control. 
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Strategic Evaluation for Thorntons Marketing Case Study
7 pages (1887 words) , Download 1 , Case Study
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Since the time when Cadbury became part of the Mondelēz International, Thorntons became the largest only parent confectionery corporation in the U.K. However, the company’s bulk sales come out of the Swiss and Belgian chocolate-based products. Prior to entering the chocolate production arena, Thorntons prime products were fudge and toffee.
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Zad Holdings Company Marketing Case Study
8 pages (2326 words) , Download 1 , Case Study
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The overall macro environment of the UK is favorable for Zad Holdings Company. However, it is observed that the political and economic condition of the country may affect the business. In the UK, Zad will encounter extensive competition from large conglomerates and indirect competitors such as small and large retail chain investment companies. 
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