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Marketing Essays

Result for Subject Marketing:
19897 essays
Electrical Goods Distributors Marketing Coursework
8 pages (2312 words) , Download 1 , Coursework
Free
This coursework clearly outlines the different dimensions of the service sector. In this particular coursework, various marketing mix elements of electric goods distributorship are highlighted. Theoretical frameworks such as the seduction framework, service marketing triangle, etc., are described in this paper.
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Market Failure and Government Attempt to Correct It Marketing Coursework
8 pages (2194 words) , Download 1 , Coursework
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The government may intervene to cause the information about cost and benefits being widely available in the market among different groups of consumers. Some of the ways that the government may intervene to cause that information may be uniformly available about the product throughout the society are through the following measures. 
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Marketing Communications Marketing Coursework
7 pages (2348 words) , Download 1 , Coursework
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Marketing communications is often stated to be the requirement that increases the ability of the organization to meet with its projected sales needs. With an efficient communication purview, the organization can ensure that the different objectives are met. The organization could successfully market their movie Shaun of the Dead and increase their interest of the visitors to watch the movie in the theatres.
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Role of the Brands and Mediating Technologies Marketing Coursework
8 pages (2261 words) , Download 1 , Coursework
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Many families rely on particular events, which generally brings the family members together to help them maintain their consumption practices. Such events, which bring people together, are like Christmas, which is widely celebrated and followed by much Christian faithful. Thus, a Christian celebration helps family conduct their traditional practices.
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Digital Revolutions Marketing Coursework
6 pages (1643 words) , Download 1 , Coursework
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The Digital revolution has a huge contributing to improving global marketing. This revolution introduced much-advanced technology and process which have benefited the whole world. The era of information is started for this revolution. The marketing activities of the company developed a lot for the digital revolution.
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Entrepreneurial Journey of Steve Wozniak Marketing Coursework
6 pages (1714 words) , Download 1 , Coursework
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Considering the conceptualization of entrepreneurial ideas that was brewed by Steve Jobs and Steve Wozniak, many start-up influences were observed throughout his entrepreneurial journey. However, it must be considered that not all these influences were present in the journey of Steve Wozniak, which also offers a realistic purview to the assertion.
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Marketing Research Marketing Assignment
9 pages (2597 words) , Download 1 , Assignment
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Quantitative research is research that looks at the whole topic of interest with a set objective. It is to say that the research seeks to inquire about the prospective causes of a phenomenon and also verify its effect. In brief, it has a hypothesis or an educated guess which the study seeks to confirm as either true or false, in brief, it is deductive in nature. 
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Reflection on Guest Speakers Marketing Essay
7 pages (2384 words) , Download 1 , Essay
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Reduced government budget causes the mood whereby marketers have an overriding impact on. As much as there is a good development on growth especially within HYT S. A., most rich consumers are still believing and sticking to their monetary gains and opting on investment in order to generate more wealth.
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Marketing Management Marketing Case Study
8 pages (2165 words) , Download 1 , Case Study
Free
This change in ownership of the brand swayed consumer’s perceptions and ideas towards the brand, and as such, required an executive move from the Tata Motors Limited in order to win back the support of its customers. 
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Ladies First Transportation- Channel and Pricing Strategies Marketing Essay
6 pages (1588 words) , Download 1 , Essay
Free
Marketing of new products or services is among the most discussed topics in the corporate world because very few companies succeed in making the best out of their ventures for the first time in a new market. Relatively, marketing strategies and campaigns put ample attention on product channels, customer satisfaction, market competition, advertising, pricing, and profit.
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Marketing Principles Marketing Report
10 pages (2979 words) , Download 1 , Report
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Ford Motor Company identified as Ford is a company that has made effective use of marketing tools since its inception until date, which has enabled the company to ensure success. The aim of the study is to focus on the importance of marketing and procedures that assist the marketers of Ford in the deliverance of quality performance for optimizing customer satisfaction.
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Organic Growth Compared to Growth Through Acquisition Marketing Coursework
8 pages (2512 words) , Download 1 , Coursework
Free
Creating a value proposition is a critical business strategy for an organic company since it is a promise to deliver value to customers. Organic growth focuses on designing a product or service from scratch with the hope that when it’s laid in front of a customer it will be accepted.
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Marketing of Direct Mail Marketing Essay
8 pages (2171 words) , Download 1 , Essay
Free
The company utilizes Direct Mail Marketing to advance huge numbers of its new products, targeting trade organizations. Direct mailings will frequently incorporate Google AdWords coupons or data on how Google can help organizations promote their products. 
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Segmentation, Targeting, and Positioning in Automobile Industry Marketing Essay
8 pages (2399 words) , Download 1 , Essay
Free
Weinstein (2014) believes that segmenting the market is essential to identify the target market of a company. So, a company conducts a market survey to determine the important features of each market segment. Niche companies can have one target market while other businesses can have 4 or 8 segments or even more.
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Introduce a New Product to a Potential Market Marketing Case Study
6 pages (1874 words) , Download 2 , Case Study
Free
In order to boost profitability, Goodness Superfoods are planning to introduce a product in Coles. Marketing plans of the ‘Better For U! Wild Berries & Yoghurt Bars’ is developed in the current section. This study is divided into three different segments like market support, brand image, and price, and promotion (Trainor, Krush and Agnihotri, 2013).     
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Social Media Marketing Strategy Marketing Essay
6 pages (1886 words) , Download 1 , Essay
Free
Many indicators point towards quick and tremendous changes in companies’ business models and tactics to accommodate the rapid diffusion of social media. Companies like Sony have developed guidelines, protocols, policies, processes, and templates for the use of social media. 
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Analysis of the Article by Chandler and Vargo Marketing Article
11 pages (2982 words) , Download 0 , Article
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The paper "Analysis of the Article by Chandler and Vargo " is a great example of a marketing article. The article by Chandler and Vargo looks at how context frames the exchange1. According to the article, Context plays a great role in the provision of the services and the co-creation of the market. The influence of context is looked at from the individual actor to the market perspective.
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Elfin Sports Cars - Marketing Challenges Marketing Case Study
13 pages (3487 words) , Download 0 , Case Study
Free
The paper 'Elfin Sports Cars - Marketing Challenges " is a good example of a marketing case study. Competition and recent economic recession have posed major challenges even to huge companies like Elfin Sports Cars. The company has been forced to fetch for the market of its products elsewhere in France, Russia, and India.
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Analysis of the Royal Bank of Canada and FMSS Mode of Entry Marketing Case Study
14 pages (3988 words) , Download 0 , Case Study
Free
The paper 'Analysis of the Royal Bank of Canada and FMSS Mode of Entry" is a good example of a marketing case study. This report will assess the foreign market entry modes FMSS a multinational enterprise can use to into Mauritius. Issues that may hinder the multinational national from effectively conducting business.
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Marketing Information: A Competitive Analysis Marketing
12 pages (3200 words) , Download 0
Free
The paper "Marketing Information: A Competitive Analysis" is a great example of a report on marketing. Marketing a product requires special strategizing in as much as there is no standard procedure of marketing that can be applied to all products. There is a different set of strategies that have to be applied in congruence with the product that needs to be marketed.
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Why Should an Organization Embrace the Marketing Concept Marketing
15 pages (4111 words) , Download 0
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The paper "Why Should an Organization Embrace the Marketing Concept" is a great example of a report on marketing. Marketing can be understood to be a social process by virtue of which individuals and groups attain the things that they require or want. This is done through the creation and exchange of products and values with others.
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Marketing Plan and Environmental Analysis: Greater Union Cinemas Marketing Case Study
12 pages (3526 words) , Download 0 , Case Study
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The paper "Marketing Plan and Environmental Analysis: Greater Union Cinemas" is a great example of a case study on marketing. Marketing is ‘the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others’, (Kotler, et al., 23).
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Marketing Strategies - La Trobe University in Australia Marketing Case Study
11 pages (2950 words) , Download 0 , Case Study
Free
The paper 'Marketing Strategies - La Trobe University in Australia" is a good example of a marketing case study. La Trobe University, established in 1967 has been offering undergraduate, graduate and PhD programs to both domestic and international students. Australia is a favorite education international destination due to the quality programs that its universities offer.
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Evaluation of Entrepreneurship Activity Marketing Coursework
8 pages (2313 words) , Download 1 , Coursework
Free
People had begun to refrain from biking, consequently yielding an opportunity for the growth of these schemes. B&Q started producing power tools that could be used by the elderly after research by the center about the DIY industry indicated that demand for power tools was almost nil within the elderly population.
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Consumer Marketing in Terms of Marketing Strategies for the New Economy Marketing Case Study
6 pages (1500 words) , Download 1 , Case Study
Free
Harley –Davidson is one of the companies that have experienced the impacts of consumer marketing in relation to marketing strategies. Consumers are now able to buy products online with all the specifications that they need. This has to lead to improved markets for the company and satisfaction for consumers (Make a payment 2013).  
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Google Analysis and PESTLE Analysis Marketing Case Study
6 pages (1793 words) , Download 1 , Case Study
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Larry Page and Sergey Brin are the founders of the revolutionary internet browser. Google’s objective was to provide its customers with a quick and easily accessible browser. Google follows the mission statement where they claim “to organize the world’s information and make it universally accessible and useful”.
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Distribution Channels of Apple Company Marketing Case Study
6 pages (1915 words) , Download 1 , Case Study
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The company would need to invent special technologies by virtue of which it can produce its products at a relatively lower cost. Moreover, it should also expand its customer base to experience economies of scale in production. The prices introduced for similar products by its competitors must also be acknowledged by the company.
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The Sunset Senior Citizens Daycare's Mission Marketing Case Study
9 pages (2327 words) , Download 1 , Case Study
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The Sunset Day Care Center has the potential to meet all these objectives and plans that it has promised itself to achieve and in the time frame that is required. Through its own funds and the funding that it will apply for and the commitment that its management and staff will input, these objectives will easily become a reality.
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Corporate Social Responsibility as a Crucial Factor Marketing Coursework
8 pages (3144 words) , Download 1 , Coursework
Free
CSR can boost the perceived value and quality of a brand, significantly. 70% of consumers would be inclined towards paying a premium price for a product of a company, which is socially responsible. A firm’s repute for philanthropy is more likely to influence the purchase decisions of consumers than those of governments or other organizations.
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Corporate Social Responsibility Adds Value to the Brand Marketing Coursework
8 pages (2457 words) , Download 1 , Coursework
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The brand’s ‘social responsibility is in fact seen to be unique both in regard to the business segment of operation as well as towards the promises that brand makes with the stakeholders. Brands are celebrated for creating the trust as well as promises though not in direct promises as per se but rather through implication.
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Creative Brief Marketing Assignment
9 pages (2354 words) , Download 1 , Assignment
Free
It has general merchandise for children who are young (Mendelsohn, 97). The mission of mother care is to make parents and guardians successful in their childrearing process globally. There are other competitors in the caring business and at present, they are trying to change their standards so that they may outrun Mother Care. 
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Market Selection Decisions of PING Anser Driver Golf Club Marketing Case Study
6 pages (1631 words) , Download 1 , Case Study
Free
An event like the Olympics attracts different people to one centre. There are coaches, athletes and spectators. Target market, in this case, depends on the product. The sports shoes, for example, can target the athletes, their coaches, spectators, as well as those who watch the event on television or from the internet.
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Toyota Car Company Marketing Case Study
7 pages (2010 words) , Download 1 , Case Study
Free
Today Toyota has claimed the top spot in the automobile industry by knocking off its long-term rivals General Motors (TrueTrends, 2012). In the year 1967, it entered the US motor market, 30 years after it set its foot for the first time in 1937.
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Product Marketing Strategy Nowadays Marketing Coursework
7 pages (2031 words) , Download 1 , Coursework
Free
The company can attain its breakeven sales when its revenue is exactly equal to its costs. That is, the breakeven sales signify how many units of washer and dryers the company will have to sell to make up for its involved expenses. Thus, the breakeven point of business is when the net profit of the company is zero (Homburg, Sabine, & Harley, 2009).
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A Marketing Plan for Successful Market Entry for Accenture Marketing Coursework
9 pages (2850 words) , Download 1 , Coursework
Free
In the monitoring and control of ideas and strategies as well as measuring its achievement, the company aims to sustain a good focus on customer centrism to safeguard their share in the market whilst tackling the deteriorating customer loyalty. The company deals with unpredictable demand, challenges, uncertainty, costs and risks.
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Market Strategy Plan of Company G Marketing Case Study
8 pages (2024 words) , Download 1 , Case Study
Free
The print media and in-person strategy will be adopted by the company as the initial process of promoting the new product to the market. The second-year will see the company integrate the online marketing platform to the existing structure. This will ensure a large number of customers are made aware of the new product.
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Carlsberg Polska Company Profile Marketing Case Study
8 pages (2154 words) , Download 2 , Case Study
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The first approach will be to structure the portfolio of our products to enhance sales and revenue. The company will, therefore, seek to replace some of the slow-moving local products with more in-demand international brands. This strategy will be based on a consumer survey and the changes that will be made will be solely dependent on a customer survey.
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Impact on the Marketing Mix of Qantas Airlines Marketing Case Study
8 pages (2157 words) , Download 1 , Case Study
Free
Environmental factors are critical to the overall marketing mix of Qantas as issues such as global warming; carbon emission, as well as departure taxes, is some of the trends which can hurt the overall pricing decisions of the firm. There are stringent protocols and regulations to be followed by the airlines especially when operating within the EU region.
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Description of the Situation of Qantas Company Marketing Case Study
8 pages (2381 words) , Download 1 , Case Study
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The company should use advertising agencies to inform its customers about the services and products they offer in the domestic airline. They can achieve this by creating media advertisements on TVs, radio, newspapers, magazines, billboards and in brochures. In making these adverts, they should be clear about what they offer.
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Marketing Mix for the US car Market Chery Cars China Marketing Case Study
9 pages (2594 words) , Download 1 , Case Study
Free
The process associated with design, production, distribution and after-sales services has to be improved in order to render them highly efficient. Time is a vital factor; hence, the delivery process has to be quite sound in order to offer customers with best-in-class driving experience (Marcouse, Surridge and Gillespie, 2011).
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Performance of Any Particular Company in the Present Day Marketing Coursework
10 pages (2736 words) , Download 1 , Coursework
Free
The adoption process of the consumers in the retail sector includes the awareness of the products, developing interest towards the products, evolution of the products, the trial of the products, the retrial of the products along with adopting the products. In the first step, the customers develop awareness about the product. 
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Buyer and Consumer Behaviour: Weet-Bix Marketing Case Study
8 pages (2241 words) , Download 1 , Case Study
Free
Considering the tables (named as Table 4: Demographics - Relationship status), it can be said that the customer profile of Weet-Bix is not different for that of the competition. Demographic median absolute deviation (MAD) for all the five brands is in close proximity (within the range of (2.1 to 2.8).
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Entry Plan of Wal-Mart in Australia Marketing Case Study
6 pages (1662 words) , Download 1 , Case Study
Free
The company may even access fund locally as in Australia, the government openly support foreign investment and the United States is one of its major trading partners. To enjoy these advantages, the company will have to form a management group that will have Australian members as well as hire the Australian workforce as its employees.
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Thinking in Brand Management of Manchester United Football Club Marketing Case Study
7 pages (2012 words) , Download 1 , Case Study
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Out of the sponsorship program, the company will benefit from gaining the reputation of implementing corporate social responsibility (CSR). CSR has become a generally accepted and well-known concept that companies are expected to incorporate. This is terms of having social or environmental concerns in the day the business is being done.
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Service Experience Diary and Analysis Marketing Case Study
9 pages (2581 words) , Download 2 , Case Study
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The gap between customers’ expectations and their perception of delivered service has become the principal indicator for determining and assessing the service quality of a particular service provider. Based on the analysis, it is recommended that Tahiti’s Restaurant maintain, if not improve, their level of service delivery. 
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Conducting a Marketing Analysis for Starbucks UK Marketing Case Study
8 pages (2752 words) , Download 1 , Case Study
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In spite of starting operation in the UK and establishing a huge presence in the USA, Starbucks must now consider venturing into the emerging markets. They have recently set their foot in China and India by opening a few stores. They must strategically place their stores all over these countries to earn greater revenues and effectively reach out to the market.
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Expansion of a Yoghurt Producing Company in the Market of the United Kingdom Marketing Case Study
8 pages (2262 words) , Download 1 , Case Study
Free
The political authorities of the U.K. have adopted strict open-door policies for promoting international trade within its economy. While expanding its business in the U.K., the company can select the variable mode of entry such as joint venture, direct investments or indirect exports. Over time, per capita income levels of individuals of the U.K. are improving.
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Marketing Strategy of Starbucks in the United Kingdom Marketing Case Study
8 pages (2428 words) , Download 1 , Case Study
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New product development can be advantageous as well as disadvantageous for a company. New products are generally developed by a company so as to meet changing consumer preference and target a broader audience base. An important aspect that the company needs to consider is the quality of the product, which should be superior or equivalent to the existing products.
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Wal-Mart SWOT Analysis Marketing Case Study
7 pages (1932 words) , Download 1 , Case Study
Free
The main weaknesses of the company as outlined under SWOT analysis include labor related lawsuits, high employee turnover, little differentiation, negative publicity, reliance on Chinese imports, global economic conditions, targeted by small biz as a leading retailer, opposition Groups(community, Environmental, Political, Unions).
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Global Corporate Marketing Strategies for IKEA Marketing Case Study
9 pages (2543 words) , Download 1 , Case Study
Free
IKEA has managed to create a process of successful internationalization through setting up franchises, joint ventures and wholly-owned subsidiaries. The company has adopted its mode of entry for different markets. For instance, in China, IKEA had entered by setting up a partnership with a local company.
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