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Marketing Essays

Result for Subject Marketing:
19914 essays
Advertising and Consumer Buying Behavior in the Apparel Industry Marketing Dissertation
49 pages (10054 words) , Download 1 , Dissertation
Advertising is the most important tool to promote and create awareness about the product in the minds of the customers. In the case of the apparel industry, the celebrity endorsement in the UK market is an effective tool for specific customer segments. Most of the people get attracted to celebrities who are promoting any specific brand or product. 
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Identifying the Industries Marketing Coursework
8 pages (2371 words) , Download 1 , Coursework
Free
There are two categories of technologies that are disruptive and sustaining. However, the term disruptive technology has been changed to disruptive innovation to show the fact that it is not the technology that is disruptive but the strategy involved in innovation is what leads to disruption. Disruptive innovations are advantageous because they cater for customers who are not able to afford goods and services. 
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Four Seasons Hotel at Park Lane, London Marketing Essay
8 pages (2371 words) , Download 1 , Essay
Free
In addition to this, the paper will create a product that will be helpful in satisfying the needs of the least satisfied customer group. Here, price strategies are identified along with the promotional activities, a sample of promotional tools, and the problems that may arise while marketing the proposed product. 
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Sales and Distribution Management Marketing Coursework
8 pages (2193 words) , Download 1 , Coursework
Free
Management is a very important part of any work. It helps a person to get organized and work in a manner, which can be fruitful for the business as well as help a person in achieving the target of sales. Marketing, selling and distribution also require management to work in an effective and efficient manner.
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Business and Marketing Planning Assessment Marketing Coursework
8 pages (2277 words) , Download 1 , Coursework
Free
Planned and emergent approaches transverse various strategy approaches for employing in the management and planning processes. The emergent approach to strategy entails a pattern of activity within the organization that develops over time in the absence of specified mission and goals. The planned approach to planning is the most influential and widely used approach.
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Cosmetics Giants Segment the Global Cosmetics Market Marketing Assignment
6 pages (1737 words) , Download 5 , Assignment
Free
For instance, Chinese women will associate white skin with wealth. Hence, skin whitening and brightening products will be having a better market in China compared to other countries that do not hold such a belief. The social class, level of income, the climate of the area, and the aesthetic culture of the country, also influences the preference.
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The Process of Branding Marketing Coursework
6 pages (1699 words) , Download 1 , Coursework
Free
Postmodernism is a change of era not only in terms of social, cultural and economic sense but also in the field of product branding. Thus, the presumption of the modern marketing approach seems to be obsolete and ineffective. The remarks on the postmodern branding concept are nevertheless worth considering.
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Evaluating the Impact of Marketing on the Country Marketing Assignment
6 pages (1718 words) , Download 2 , Assignment
Free
The masculinity system is embedded in individuals from their school-age and it continues to develop throughout their life. Here also America has a greater score i.e. 62% and France has 43%. This indicates that Americans are usually more competitive than French and therefore they can be targeted through competitive marketing strategies and substitute products.
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Pricing Strategy and Tactics of Thomson Holidays Marketing Essay
7 pages (1917 words) , Download 1 , Essay
Free
The price can be established for profit maximization for services offered and for every unit sold or from the overall market. The pricing strategy can be employed to protect a market that already exists from new entrants, to proliferate market share to move into a new market.
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British American Tobacco Services Marketing Mix Marketing Essay
7 pages (3023 words) , Download 4 , Essay
Free
The marketing mix has been predominated by the famous “4Ps” that include price, product, promotion, and place. Conversely, because of the intangible, heterogeneous, inseparable, and perishability nature of services, there was a need to extend the ‘4Ps’ to accommodate this distinctive characteristic of services, which include physical evidence, people, and process.
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Promotional and Advertising Strategies Marketing Essay
7 pages (1924 words) , Download 1 , Essay
Free
They place emphasis on their brands through the unique advertising models that both manufacturers employ. This paper discusses the promotional strategies used by the manufacturers given adequate marketing information. It proposes consumer-oriented promotions that other manufacturers in the industry could use for the success of their products. 
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Marketing Plan of DHL Express Marketing Essay
7 pages (2040 words) , Download 2 , Essay
Free
It offers dynamic business products ranging from domestic and international mailing services to road, rail, air, and ocean freight services to its local and international clients (Mintzberg & Quinn 2007). It also offers chain supplies to the private and public sectors.
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Marketing Plan for United Airlines Marketing Essay
7 pages (2040 words) , Download 1 , Essay
Free
The company operates from 9 hubs located in the United States, Japan, and Guam. According to current air transport statistics, United Airlines is the 3rd largest airline in the U.S. in terms of passengers handled. The company has a fleet size of 701 airplanes and serves over 370 destinations both internationally and domestically.
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Working on the Plan Marketing Essay
7 pages (1927 words) , Download 1 , Essay
Free
The hospitality industry is among the largest manufacturers in the world, and it needs to adopt the use of technology. This is what has to lead to our Company Hos Tech to come up with an MRD (Multi-functional Remote Device) to be used particularly in the hospitality industry. The discussion below outlines the competitive edge and the strategic marketing strategy for MRD.
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Implications of Consumer Ethics Marketing Coursework
7 pages (2174 words) , Download 2 , Coursework
Free
Buying ethical goods from companies with ethical values are just a way that fairtrade tries to help the producers to avoid exploitation from unethical, selfish companies who offer low wages to producers therefore when people buy Fairtrade they are symbolically performing ethical consumption although a lot of factors contribute to the purchase of these goods.
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Globalization in the Perspective of International Marketing Marketing Coursework
8 pages (2929 words) , Download 1 , Coursework
Free
The issues discussed in this paper highlight the operational changes that a firm needs to make in order to successfully implement international marketing strategies. It also covers the different issues faced by the firms of both host and domestic countries. The firms that are involved in overseas trading are affected by several factors brought by cultural differences among the countries. 
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Marketing Orientation Marketing Coursework
6 pages (1771 words) , Download 3 , Coursework
Free
The importance of consumer relationships could not be discounted because it helps marketers to make better plans and strategies to achieve better results. CRM is all about customers’ satisfaction, so that understanding their needs puts the company ahead of the competition, and spells profitability for the business.
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Electrical Goods Distributors Marketing Coursework
8 pages (2312 words) , Download 1 , Coursework
Free
This coursework clearly outlines the different dimensions of the service sector. In this particular coursework, various marketing mix elements of electric goods distributorship are highlighted. Theoretical frameworks such as the seduction framework, service marketing triangle, etc., are described in this paper.
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Market Failure and Government Attempt to Correct It Marketing Coursework
8 pages (2194 words) , Download 1 , Coursework
Free
The government may intervene to cause the information about cost and benefits being widely available in the market among different groups of consumers. Some of the ways that the government may intervene to cause that information may be uniformly available about the product throughout the society are through the following measures. 
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Marketing Communications Marketing Coursework
7 pages (2348 words) , Download 1 , Coursework
Free
Marketing communications is often stated to be the requirement that increases the ability of the organization to meet with its projected sales needs. With an efficient communication purview, the organization can ensure that the different objectives are met. The organization could successfully market their movie Shaun of the Dead and increase their interest of the visitors to watch the movie in the theatres.
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Role of the Brands and Mediating Technologies Marketing Coursework
8 pages (2261 words) , Download 1 , Coursework
Free
Many families rely on particular events, which generally brings the family members together to help them maintain their consumption practices. Such events, which bring people together, are like Christmas, which is widely celebrated and followed by much Christian faithful. Thus, a Christian celebration helps family conduct their traditional practices.
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Digital Revolutions Marketing Coursework
6 pages (1643 words) , Download 1 , Coursework
Free
The Digital revolution has a huge contributing to improving global marketing. This revolution introduced much-advanced technology and process which have benefited the whole world. The era of information is started for this revolution. The marketing activities of the company developed a lot for the digital revolution.
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Entrepreneurial Journey of Steve Wozniak Marketing Coursework
6 pages (1714 words) , Download 1 , Coursework
Free
Considering the conceptualization of entrepreneurial ideas that was brewed by Steve Jobs and Steve Wozniak, many start-up influences were observed throughout his entrepreneurial journey. However, it must be considered that not all these influences were present in the journey of Steve Wozniak, which also offers a realistic purview to the assertion.
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Marketing Research Marketing Assignment
9 pages (2597 words) , Download 1 , Assignment
Free
Quantitative research is research that looks at the whole topic of interest with a set objective. It is to say that the research seeks to inquire about the prospective causes of a phenomenon and also verify its effect. In brief, it has a hypothesis or an educated guess which the study seeks to confirm as either true or false, in brief, it is deductive in nature. 
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Reflection on Guest Speakers Marketing Essay
7 pages (2384 words) , Download 1 , Essay
Free
Reduced government budget causes the mood whereby marketers have an overriding impact on. As much as there is a good development on growth especially within HYT S. A., most rich consumers are still believing and sticking to their monetary gains and opting on investment in order to generate more wealth.
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Marketing Management Marketing Case Study
8 pages (2165 words) , Download 1 , Case Study
Free
This change in ownership of the brand swayed consumer’s perceptions and ideas towards the brand, and as such, required an executive move from the Tata Motors Limited in order to win back the support of its customers. 
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Ladies First Transportation- Channel and Pricing Strategies Marketing Essay
6 pages (1588 words) , Download 1 , Essay
Free
Marketing of new products or services is among the most discussed topics in the corporate world because very few companies succeed in making the best out of their ventures for the first time in a new market. Relatively, marketing strategies and campaigns put ample attention on product channels, customer satisfaction, market competition, advertising, pricing, and profit.
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Marketing Principles Marketing Report
10 pages (2979 words) , Download 1 , Report
Free
Ford Motor Company identified as Ford is a company that has made effective use of marketing tools since its inception until date, which has enabled the company to ensure success. The aim of the study is to focus on the importance of marketing and procedures that assist the marketers of Ford in the deliverance of quality performance for optimizing customer satisfaction.
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Organic Growth Compared to Growth Through Acquisition Marketing Coursework
8 pages (2512 words) , Download 1 , Coursework
Free
Creating a value proposition is a critical business strategy for an organic company since it is a promise to deliver value to customers. Organic growth focuses on designing a product or service from scratch with the hope that when it’s laid in front of a customer it will be accepted.
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Marketing of Direct Mail Marketing Essay
8 pages (2171 words) , Download 1 , Essay
Free
The company utilizes Direct Mail Marketing to advance huge numbers of its new products, targeting trade organizations. Direct mailings will frequently incorporate Google AdWords coupons or data on how Google can help organizations promote their products. 
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Segmentation, Targeting, and Positioning in Automobile Industry Marketing Essay
8 pages (2399 words) , Download 1 , Essay
Free
Weinstein (2014) believes that segmenting the market is essential to identify the target market of a company. So, a company conducts a market survey to determine the important features of each market segment. Niche companies can have one target market while other businesses can have 4 or 8 segments or even more.
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Introduce a New Product to a Potential Market Marketing Case Study
6 pages (1874 words) , Download 2 , Case Study
Free
In order to boost profitability, Goodness Superfoods are planning to introduce a product in Coles. Marketing plans of the ‘Better For U! Wild Berries & Yoghurt Bars’ is developed in the current section. This study is divided into three different segments like market support, brand image, and price, and promotion (Trainor, Krush and Agnihotri, 2013).     
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Social Media Marketing Strategy Marketing Essay
6 pages (1886 words) , Download 1 , Essay
Free
Many indicators point towards quick and tremendous changes in companies’ business models and tactics to accommodate the rapid diffusion of social media. Companies like Sony have developed guidelines, protocols, policies, processes, and templates for the use of social media. 
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Analysis of the Article by Chandler and Vargo Marketing Article
11 pages (2982 words) , Download 0 , Article
Free
The paper "Analysis of the Article by Chandler and Vargo " is a great example of a marketing article. The article by Chandler and Vargo looks at how context frames the exchange1. According to the article, Context plays a great role in the provision of the services and the co-creation of the market. The influence of context is looked at from the individual actor to the market perspective.
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Elfin Sports Cars - Marketing Challenges Marketing Case Study
13 pages (3487 words) , Download 0 , Case Study
Free
The paper 'Elfin Sports Cars - Marketing Challenges " is a good example of a marketing case study. Competition and recent economic recession have posed major challenges even to huge companies like Elfin Sports Cars. The company has been forced to fetch for the market of its products elsewhere in France, Russia, and India.
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Analysis of the Royal Bank of Canada and FMSS Mode of Entry Marketing Case Study
14 pages (3988 words) , Download 0 , Case Study
Free
The paper 'Analysis of the Royal Bank of Canada and FMSS Mode of Entry" is a good example of a marketing case study. This report will assess the foreign market entry modes FMSS a multinational enterprise can use to into Mauritius. Issues that may hinder the multinational national from effectively conducting business.
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Marketing Information: A Competitive Analysis Marketing
12 pages (3200 words) , Download 0
Free
The paper "Marketing Information: A Competitive Analysis" is a great example of a report on marketing. Marketing a product requires special strategizing in as much as there is no standard procedure of marketing that can be applied to all products. There is a different set of strategies that have to be applied in congruence with the product that needs to be marketed.
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Why Should an Organization Embrace the Marketing Concept Marketing
15 pages (4111 words) , Download 0
Free
The paper "Why Should an Organization Embrace the Marketing Concept" is a great example of a report on marketing. Marketing can be understood to be a social process by virtue of which individuals and groups attain the things that they require or want. This is done through the creation and exchange of products and values with others.
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Marketing Plan and Environmental Analysis: Greater Union Cinemas Marketing Case Study
12 pages (3526 words) , Download 0 , Case Study
Free
The paper "Marketing Plan and Environmental Analysis: Greater Union Cinemas" is a great example of a case study on marketing. Marketing is ‘the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others’, (Kotler, et al., 23).
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Marketing Strategies - La Trobe University in Australia Marketing Case Study
11 pages (2950 words) , Download 0 , Case Study
Free
The paper 'Marketing Strategies - La Trobe University in Australia" is a good example of a marketing case study. La Trobe University, established in 1967 has been offering undergraduate, graduate and PhD programs to both domestic and international students. Australia is a favorite education international destination due to the quality programs that its universities offer.
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Evaluation of Entrepreneurship Activity Marketing Coursework
8 pages (2313 words) , Download 1 , Coursework
Free
People had begun to refrain from biking, consequently yielding an opportunity for the growth of these schemes. B&Q started producing power tools that could be used by the elderly after research by the center about the DIY industry indicated that demand for power tools was almost nil within the elderly population.
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Consumer Marketing in Terms of Marketing Strategies for the New Economy Marketing Case Study
6 pages (1500 words) , Download 1 , Case Study
Free
Harley –Davidson is one of the companies that have experienced the impacts of consumer marketing in relation to marketing strategies. Consumers are now able to buy products online with all the specifications that they need. This has to lead to improved markets for the company and satisfaction for consumers (Make a payment 2013).  
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Google Analysis and PESTLE Analysis Marketing Case Study
6 pages (1793 words) , Download 1 , Case Study
Free
Larry Page and Sergey Brin are the founders of the revolutionary internet browser. Google’s objective was to provide its customers with a quick and easily accessible browser. Google follows the mission statement where they claim “to organize the world’s information and make it universally accessible and useful”.
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Distribution Channels of Apple Company Marketing Case Study
6 pages (1915 words) , Download 1 , Case Study
Free
The company would need to invent special technologies by virtue of which it can produce its products at a relatively lower cost. Moreover, it should also expand its customer base to experience economies of scale in production. The prices introduced for similar products by its competitors must also be acknowledged by the company.
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The Sunset Senior Citizens Daycare's Mission Marketing Case Study
9 pages (2327 words) , Download 1 , Case Study
Free
The Sunset Day Care Center has the potential to meet all these objectives and plans that it has promised itself to achieve and in the time frame that is required. Through its own funds and the funding that it will apply for and the commitment that its management and staff will input, these objectives will easily become a reality.
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Corporate Social Responsibility as a Crucial Factor Marketing Coursework
8 pages (3144 words) , Download 1 , Coursework
Free
CSR can boost the perceived value and quality of a brand, significantly. 70% of consumers would be inclined towards paying a premium price for a product of a company, which is socially responsible. A firm’s repute for philanthropy is more likely to influence the purchase decisions of consumers than those of governments or other organizations.
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Corporate Social Responsibility Adds Value to the Brand Marketing Coursework
8 pages (2457 words) , Download 1 , Coursework
Free
The brand’s ‘social responsibility is in fact seen to be unique both in regard to the business segment of operation as well as towards the promises that brand makes with the stakeholders. Brands are celebrated for creating the trust as well as promises though not in direct promises as per se but rather through implication.
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Creative Brief Marketing Assignment
9 pages (2354 words) , Download 1 , Assignment
Free
It has general merchandise for children who are young (Mendelsohn, 97). The mission of mother care is to make parents and guardians successful in their childrearing process globally. There are other competitors in the caring business and at present, they are trying to change their standards so that they may outrun Mother Care. 
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Market Selection Decisions of PING Anser Driver Golf Club Marketing Case Study
6 pages (1631 words) , Download 1 , Case Study
Free
An event like the Olympics attracts different people to one centre. There are coaches, athletes and spectators. Target market, in this case, depends on the product. The sports shoes, for example, can target the athletes, their coaches, spectators, as well as those who watch the event on television or from the internet.
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Toyota Car Company Marketing Case Study
7 pages (2010 words) , Download 1 , Case Study
Free
Today Toyota has claimed the top spot in the automobile industry by knocking off its long-term rivals General Motors (TrueTrends, 2012). In the year 1967, it entered the US motor market, 30 years after it set its foot for the first time in 1937.
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