Clients Visiting the Same Destination but for Different Purposes - Assignment Example

Table of Contents Introduction 2 Clients Information 2 Detailed Itinerary for Couple A 3 Essence of the tour package at a glance 3 Detailed Itinerary 4 Applicability of 7P’s of Marketing 6 Detailed Itinerary for Couple B 9 Essence of the tour package at a glance 9 Detailed Itinerary 10 Applicability of 7P’s of Marketing 12 Conclusion 15 References 16 Introduction The increasing competition in the tourism industry has increased the bargaining power of customers and has ensured that the tours are customized according to the requirements of the customers. This has resulted in increasing the burden on the tour operators as they need to understand customer requirements and based on their needs to develop an itinerary which will provide complete satisfaction to the clients. This paper looks to present a detailed itinerary for 2 couples who are looking to visit the same destination i.e. Venice but for different purposes. The paper also looks towards presenting the manner in which the detailed itinerary matches with the different aspect of the 7P’s of marketing and the manner in which the different aspect of 7P’s are looked into while designing the product i.e. itinerary Clients Information Two couples are planning to visit Venice for a week for different purposes. One of the couple is a honeymoon couple who is looking for privacy and wants their honeymoon package to be such that they are able to enjoy it to the fullest. Further, they want romantic places and want to spend some time together so that they are able to enjoy the presence of each other. The next couple is elderly and wants a similar duration package the only difference is that they want a luxury holiday and seek to explore the history and culture of Venice. This thereby requires that a package is designed for both the couples which has to be according to the requirements of the customers to ensure maximum satisfaction Detailed Itinerary for Couple A The itinerary developed for the couple who are looking for a honeymoon trip in Venice, Italy has been provided an itinerary based on the couple requirements. The itinerary has been developed keeping in mind that the requirements of the customer and while designing the package it has been ensured that the package includes both the lunch and dinner along with breakfast. The package tour has also been developed as a “Semi Private Tour” as the honeymoon couples are being provided with a personal care to take care of their privacy as people coming for a honeymoon wants so. The package tour also ensures that the honeymoon couple will be dealt on a private basis as they will have their individual cars except in certain situations when the couple will have to sake some popular small tours with groups of different people. Special care has also been taken to ensure that the couples are provided with privacy even during their travel from one city to another. Along, with it the tour provider will provide complete details regarding the place of visit and will also ensure that all details are provided in advance and the couple doesn’t have to wait any where are queues or lines. Special care has been taken to ensure that the itinerary developed provides comfort as well as the pleasure of travelling. Even the hotels that have been chosen are based on the customers preference and amount the person wants to stay. Despite it care has been taken to ensure that there are quality services being offered to the customers at affordable prices. Essence of Tour package at a glance The tour package looks towards the following services the detailed of which are further provided below The couple will be provided a 6 night stay in a 4 star hotel with breakfast (complimentary) which will be served buffet style Private Car Transfer The couple will be provided with a 1st Class Seating arrangement on the Hi-Speed Train that travels between Venice & Milan Different walking, boating and tours which comes in the package Both the couple won’t have to wait in queue at any place All departures are as per schedule and will be provided with quality services Detailed Itinerary Day 1: When the couple arrives in Venice they will be welcomed by our tour representative and will taken to a private car from where they are taken to Lake Como. From there the couple will be transformed to a 4 star hotel Belvedre, or Hotel Villa D’Este or similar hotel. From there the couple will go for a cruise tour or a boat tour through the Grand Canal and visit the different picturesque places during the trip. Overnight stay in the Hotel Day 2: The couple will be given the entire day at their leisure where they can take a ride over the Lake Como and have a look at the beautiful lake and spend their time privately at their own leisure. Overnight stay at the hotel Day 3: After breakfast the couple will proceed for Venice through a Private Mercedes Car. After reaching Venice the tour representative will transport them to a 4 star hotel through private transfer in a car. The couple will be transferred to 4 star hotel Saturina, or Hotel Ca’Dei Conti or Hotel Violin D’Oro or similar hotel where they will be provided with a deluxe room. Rest of the day is at leisure in the hotel Day 4: After breakfast the couple will proceed for the sight seeing places in Venice. The couple will visit the Venice Gondola Ride which will cover the entire day and will provide food in the between. The couples will here will be able to see different beautiful scenes. The couple will be provided lunch during the interim. In the afternoon the couple will proceed to the St. Marks Square where they can visit the church after which they will be transferred to hotel where they can spend the rest day at their leisure Day 5: After breakfast the couple will proceed for the Hi-Speed Train where two seats in the 1st class category have been reserved for both the couples. The couples will be transferred from the Hi-Speed train to Milan and will be a journey which will take nearly 2 hours. After reaching Milan the tour representative will transport them to a 4 star hotel through private transfer in a car. The couple will be transferred to 4 Star hotels where they will be provided with a deluxe room. Rest of the day is at leisure in the hotel Day 6: The couple will be given the entire day at their leisure where they can take a view of the beautiful country Milan and can look over different place and enjoy shopping. Overnight stay at the hotel Day 7: After breakfast the couple will proceed for a private transfer where they will be left at the airport for their journey back to home. The tour ends here and the couple moves back to their home with memories to remember and a gift as a token to remind of the lovely places. The entire package thus ensures that satisfaction level and customer requirements are adhered to as the package has been customized based on the customer requirements. Applicability of 7P’s of Marketing The tour itinerary has been designed and developed in such a manner that the different aspects of service element are considered. This will ensure that the business is able to provide better customer services and will also be able to develop strategies to deal with it in a better manner. This itinerary has also looked towards developing the total strategy which looks into the different aspect of marketing so that customer satisfaction can be enhanced (Buckstein, 2010). This is seen from the applicability and designing of the customers services based on different parameters. Product: The tour planning has been designed in such a manner that it meets the requirements of the customers. The entire planning has been such that customer requirements have been looked into. Since, they are a honeymoon couple who are looking for their honeymoon package it has been ensured that they are provided more leisure time which they can spend between themselves. This will help them to develop their bonding relationship and will ensure that the overall product i.e. the tour itinerary provides maximum satisfaction (Mohr-McKenzie & Smith, 1999). Thus, the development of the product has looked into developing the services can be better developed and their customer satisfaction can be enhanced. Price: This is an aspect which has been considered while designing the package. Steps have been taken to ensure that the price charged by the tour operator for the tour matches the customers’ ability to pay. The package has been designed keeping this in mind and the package has been developed accordingly. An advantage here is that the prices can be adjusted and changed if the customer doesn’t find it suitable. This would mean either upgrading or downgrading the hotels and car (Macher & Richman, 2004). This will thereby ensure that the provided budget for the package matches the requirements of the customers and are able to provide them with maximum satisfaction they are looking for. Place: The package tour has been made keeping in mind the different places that are famous and will provide the couple with an awesome experience. The places selected have been such that it provides them a romantic experience and makes the honeymoon couple enjoy their time to the fullest. To ensure it the places that have been selected are romantic and steps have been taken in designing their itinerary where the couple find time to relax and spend together. This in addition to the places that have been selected will magnify their interest and will ensure that the customers are able to enjoy their trip to the fullest. Process: The tour has been designed and processed in a manner that it provides the couple an opportunity to see new and beautiful places at the same time enjoy the different locations. Also, the design that has gone in developing the process has ensured that the customers are provided with complete satisfaction as the entire process looks towards enhanced customer satisfaction (Robin & Susan, 2003). The process also looks towards providing the required privacy and private time for the couple to enjoy each other company. Along with it the designing has been such that it allows the couple to ensure that their trip provides them fun and the different elements they were looking for. People: The package has also been designed and developed in a manner that looks towards quality service. The involvement of people at different spheres and their contribution towards the services of the customers will ensure maximum satisfaction. It has been ensured that the couples have their private space as well as people are there to ensure that they don’t have to stand in queue. (Frambach, Prabhu and Verhallen, 2003) In addition to it steps have been taken to develop the overall structure of their stay in such a manner that the involvement of different people at all levels helps to multiply the satisfaction level of the couples and ensures that they have a pleasant stay. Thus, the package which has been designed for the couples looks into different aspect of the 7P’s of marketing which will help to magnify the experience of the customers and ensure that they have a pleasant stay and enjoy there trip to the maximum possible extent. Detailed Itinerary for Couple B The itinerary developed for the couple who are looking for a trip in Venice, Italy has been provided an itinerary based on the couple requirements. The itinerary has been developed keeping in mind that the requirements of the customer and while designing the package it has been ensured that the package includes both the lunch and dinner along with breakfast. The package tour has also been developed as a “Semi Private Tour” as the couples are being provided with a personal care to take care of their privacy so that they enjoy the place as well as the surrounding. The package tour also ensures that the couple will be dealt on a private basis as they will have their individual cars except in certain situations when the couple will have to sake some popular small tours with groups of different people. Special care has also been taken to ensure that the couples are provided with privacy even during their travel from one city to another. Along, with it the tour provider will provide complete details regarding the place of visit and will also ensure that all details are provided in advance and the couple doesn’t have to wait any where is queue or lines. Special care has been taken to ensure that the itinerary developed provides comfort as well as the pleasure of travelling. Even the hotels that have been chosen is based on the customers preference and amount the person wants to stay. Despite it care has been taken to ensure that there are quality services being offered to the customers at affordable prices. Essence of Tour package at a glance The tour package looks towards the following services the detailed of which are further provided below The couple will be provided a 7 night stay in a 4 star hotel with breakfast (complimentary) which will be served buffet style Private Car Transfer The couple will be provided with a 1st Class Seating arrangement on the Hi-Speed Train that travels between Venice & Rome Different walking, boating and tours which comes in the package Both the couple won’t have to wait in queue at any place All departures are as per schedule and will be provided with quality services Detailed Itinerary Day 1: When the couple arrives in Venice they will be welcomed by our tour representative and will taken to a private car. From there the couple will be transformed to a 4 star hotel Saturina, or Hotel Ca’Dei Conti or Hotel Violin D’Oro or similar hotel. In the afternoon the couple will proceed to the St. Marks Square where they can visit the church. From there the couple will go for a cruise tour or a boat tour through the Grand Canal and visit the different picturesque places during the trip. Overnight stay in the Hotel Day 2: The couple will visit the Venice Gondola Ride which will cover the entire day and will provide food in the between. The couples will here will be able to see different beautiful scenes. Overnight stay at the hotel Day 3: After breakfast the couple will proceed for the Hi-Speed Train where two seats in the 1st class category have been reserved for both the couples. The couples will be transferred from the Hi-Speed train to Florence and will be a journey which will take nearly 2 hours. After reaching Florence the tour representative will transport them to a 4 star hotel through private transfer in a car. The couple will be transferred to 4 Star hotels Kraft or Executive or Golden Tower where they will be provided with a deluxe room. Rest of the day is at leisure in the hotel Day 4: After breakfast the couple will proceed for the sight seeing places in Florence. This will include the Michelangolo’s David place and other beautiful places. The couple will be provided lunch during the interim and in the afternoon the couple will be transferred to hotel where they can spend the rest day at their leisure Day 5: After breakfast the couple will proceed for the Hi-Speed Train where two seats in the 1st class category have been reserved for both the couples. The couples will be transferred from the Hi-Speed train to Rome and will be a journey which will take nearly 1.30 hours. After reaching Rome the tour representative will transport them to a 4 star hotel through private transfer in a car. The couple will be transferred to 4 Star hotels Pinto Sisto or Diplomatic or Farnese where they will be provided with a deluxe room. Rest of the day is at leisure in the hotel Day 6: After breakfast the couple will proceed for the sight seeing places in Rome. This will include the ruins of the Ancient Roman Forum, Palatine Hill & the Colosseum and other beautiful places. The couple will be provided lunch during the interim. After lunch the couple will travel to Sistine Chapel & St. Peters Basilica as well as other must-see sights of the Vatican. From there the couple will be transferred to the hotel to spend the say at their leisure Day 7: After breakfast the couple will proceed for a private transfer where they will be left at the airport for their journey back to home. The tour ends here and the couple moves back to their home with memories to remember and a gift as a token to remind of the lovely places. The entire package thus ensures that satisfaction level and customer requirements are adhered to as the package has been customized based on the customer requirements. Applicability of 7P’s of Marketing The different elements of the services have been looked into while developing the itinerary for the couple wanting to spend a week together. This will ensure that the business is able to provide better customer services and will also be able to develop strategies to deal with it in a better manner. This itinerary has also looked towards developing the total strategy which looks into the different aspect of marketing so that customer satisfaction can be enhanced (Guest, 2002). This is seen from the applicability and designing of the customers services based on different parameters. Product: The tour planning has been designed in such a manner that it meets the requirements of the customers. The entire planning has been such that customer requirements have been looked into. Since, the couples want a trip where they are able to view different monuments and places of interest the tour has been designed in such a manner that they are able to see a lot of things and at the same time it has been ensured that they get some leisure time to relax. This will ensure that the purpose for which the couple visitied the places is fulfilled and it will enable them to see different places (Macher & Richman, 2004). Thus, the development of the product has looked into developing the services can be better developed and their customer satisfaction can be enhanced. Price: This is an aspect which has been considered while designing the package. Steps have been taken to ensure that the price charged by the tour operator for the tour matches the customers’ ability to pay. The package has been designed keeping this in mind and the package has been developed accordingly (Taylor & Cooper, 2008). An advantage here is that the prices can be adjusted and changed if the customer doesn’t find it suitable. This would mean either upgrading or downgrading the hotels and car. This will thereby ensure that the provided budget for the package matches the requirements of the customers and are able to provide them with maximum satisfaction they are looking for (Krasnikov and Jayachandran, 2008). Place: The package tour has been made keeping in mind the different places that are famous and will provide the couple with an awesome experience. The places selected have been such that it provides the couple with different historic places, and things to watch out for. To ensure it the places that have been selected which have different sight seeing places and historic things so that the couples are able to look at them. This in addition to the places that have been selected will magnify their interest and will ensure that the customers are able to enjoy their trip to the fullest. Process: The tour has been designed and processed in a manner that it provides the couple an opportunity to see new and beautiful places at the same time enjoy the different locations. Also, the design that has gone in developing the process has ensured that the customers are provided with complete satisfaction as the entire process looks towards enhanced customer satisfaction (Bristow and Frankwick, 1994). The process also looks towards providing the required privacy and private time for the couple to enjoy each other company. Along with it the designing has been such that it allows the couple to ensure that them provides them fun and the different elements they were looking for. People: The package has also been designed and developed in a manner that looks towards quality service. The involvement of people at different spheres and their contribution towards the services of the customers will ensure maximum satisfaction. It has been ensured that the couples have their private space as well as people are there to ensure that they don’t have to stand in queue. In addition to it steps have been taken to develop the overall structure of their stay in such a manner that the involvement of different people at all levels helps to multiply the satisfaction level of the couples and ensures that they have a pleasant stay (Goddard, 2004). Thus, the package which has been designed for the couples looks into different aspect of the 7P’s of marketing which will help to magnify the experience of the customers and ensure that they have a pleasant stay and enjoy there trip to the maximum possible extent. Conclusion The report thereby presents the manner in which the different aspect of both the clients have been looked into and based on their requirements a package has been developed. It is interesting to note here that the packaged has been designed exclusively for each customer based on their needs and stress has been given to ensure quality services. It has also been ensured that the services have been designed based on the preference and wants of the clients. In addition to it while looking it from the perspective of the 7P’s of marketing it is seen that the packaged designed looks into different aspects. This has helped to design the package in a more effective manner and will ensure that there is maximum customer satisfaction and the customers are provided with an opportunity through which they will be able to multiply their experience and ensure maximum satisfaction and fun. Thus, the package for each customers has been customized keeping in mind their individual requirements and has been developed in manner that ensures maximum customer satisfaction. References Buckstein, J. 2010. Savvy Shoppers in a Brave New World. Bottom Line, 26(4), p. 28. Bristow, D. and Frankwick, G. 1994. Product manager influences tactics in marketing strategy development and implementation. Journal of Strategic Marketing, 2 (30, pp. 36-48 Frambach, R., Prabhu, J. and Verhallen, T. 2003. The influence of business strategy on new product development: the role of market orientation. International Journal of Research in Marketing, 20 (4), pp. 235-246 Goddard, J. 2004. ‘A Critical Assessment of the High-Performance Paradigm’, British Journal of Industrial Relations, 42:2, pp. 349-378. Guest, D. 2002. ‘Human Resource Management, Corporate Performance and Employee Well-Being: Building the Worker into HRM’, The Journal of IndustrialRelations, 44:4, pp. 335-358 Krasnikov, A. and Jayachandran, S. 2008. The relative impact of marketing, research and development, and operational capabilities on firms performance, Journal of Marketing, 72 (4), pp. 187-193 Macher, J.T. & Richman, B.D. 2004. Organisational Response to Discontinuous Innovation: a Case Study Approach, International Journal of Innovation Management, 8 (1), pp. 38-46 Mohr-McKenzie, D. & Smith, W. 1999. Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing. New Society Publishers, Gabriola Island BC, Canada. Macher, J.T. & Richman, B.D. 2004. Organisational Response to Discontinuous Innovation: a Case Study Approach, International Journal of Innovation Management, 8 (1), pp. 87-123 Robin & Susan, 2003. In search of Strategic Management Accounting. Social science Research Network, 14 (3), 29-37 Taylor, H. & Cooper, C.L. 2008. Organisational Change: Threat or Challenge? The Role of Individual Differences in the Managing of Stress, Journal of Organizational Change Management, 1 (1), pp. 1-19 Read More