What Benefits Are There for Internet Marketers Using Google Plus - Case Study Example

WHAT BENEFITS ARE THERE FOR INTERNET MARKETERS USING GOOGLE PLUS? Introduction Marketing strategies have changed a lot, now professionals use internet to market the services and products so that they can easily reach the masses. These people prefer using the internet and email this is another reason why marketing professionals prefer to use social media for their purpose. Currently the most effective and beneficial social media is Google plus. Google plus has many benefits which fulfill the needs of the marketing world. This paper is based on how beneficial Google plus is for ma internet marketing. the paper consists benefits which the Google plus provides to internet marketing professionals. Analysis In the age of internet marketing Google plus has played an important role. It may be noted that, without a doubt, it is not hard to imagine the advantages of Google plus for internet marketing purposes. It is known fact that Google is the search engine which is utilized by the majority of people who owes intent. Infact people of all ages use it to acquire information (Goldfarb, 2011). . This simply means that most people may depend a great deal on most of the information they may acquire from this enormous search engine site and this may be enough reason to belief on Google Plus’ ability as a social networking site (Madaras, 2011). even though it is comparatively new than Facebook and Twitter, the majority of internet marketers already have realized that Google Plus is really is proficient enough to provide a business the promotion and recognition it requires to be attracted to the product enough for customers to turn into possible clients. It must thus be sensible and convenient to make use of a capable social networking website created via the most reliable search engine, i.e. Google. certainly, this would provide a great opportunity for the business to make its internet and social media presence recognizable. Whether the marker is going to market the product or will the service provider market it’s self , it would undoubtedly be a benefit if a marketer becomes skilled at branding and advertising with by utilizing the most suitable Google plus marketing strategy (Boutin, 2011). As one becomes accustomed to using Google Plus, one must be capable to design a variety of approaches. Furthermore, the service provider wants to hire a market then they can also take advantage of the capability of qualified internet marketers (Goldfarb, 2011). A service provider can benefit from the ability and assets of those who have wide-ranging knowledge regarding Google Plus web promotion, branding, advertising and social networking. Functionality: The most beneficial usage of Google Plus for internet marketers is that it is capable of attracting unrivaled search engine response. It has even upgraded the Search engine optimization graph for the majority new Internet marketers. The benefit in question may be approved by Comscore surveys which have claimed that functionality of Google plus in attracting search engine rankings have been constantly increasing s from the time Google plus’ started . The new interface lets internet marketers to not just share with their friends but ma also lets one individualize search engine results for each keyword search based on the quality and web pages shared via contacts and acquaintances. The new interface changes also permits internet marketers to check group status and +1edstaus of a variety of web sites (Madaras, 2011). This may be considered something like of Facebook’s timeline apart from close relationship with search results thus it may be considered that, the change is geared in the direction of rising user interactions and to assist with task of transitioning from other well-known social media networks. New Navigation feature: This is an extremely beneficial feature for internet marketers In place of the old motionless icons; currently a ribbon of apps which are present on the left side of the interface has made it a better option. Currently internet marketers can to drag their preferred application down as well as organize them in the order of custom choice above every application provides immediate action commands to assist with the maneuverability (Comm, 2011). Internet marketers will be able to hide or unhide the selection of application. This may help them to either market the application or hide their preferred application form their competitors. Bigger Banner Image Internet marketers can easily decorate their homepages with their creativity to market their product by using larger banner image, 940X180 pixels. This advantage is exactly like Facebook’s timeline banner images offers, in which 851X315 pixels may be used for banners. Nevertheless, with Google plus there are more choices. Internet marketers can design a large photo, this even allows a to allow for comprehensive picture narrative or images chronograph by which the product‘s complete marketing advertisements can also be designed (Williams, 2012). This option is the one of the best options for internet marketers. Hangouts Page Modifications The most innovative and important modification of the Google plus design for internet marketers whilst the hangouts may be considered as a spectacular feature before used to allow only nine people to join in a group video chat. This has been upgraded and now its includes a constant efficient list of user invitations, a revolving billboard that clearly defines all the well-liked hangouts this can also be used to market services(Williams , 2012). Service provider can utilize the live video chat program that you can broadcast via YouTube this will help them to broadcast their services or, market their products on the internet. The interface design tweaks lets users utilize the to bigger image displays along with a larger video streams this may also assist in marketing advertisements for services and products. Upgrades And Internet Marketing The nonstop changes in Google plus interface and features have received a good response from internet marketers. a number of users have regretted the fact that just as they begin get the used to using Google plus feature new ones are introduced this may be innovative but it also becomes shard for people to adopt to the new changes as well (Kawasaki, 2012). However internet marketers who utilize the site have been of the more technically liable selection. Nevertheless, a lot of internet marketers appreciate the changes as they know that only social media site which upgrades itself with the changes can benefit their marketing. A lot of technical experts and market professionals consider Google plus to carry on competition with Facebook with each new tweak and feature upgrade (Madaras, 2011). . But it may be noted that internet marketers have switched over to Google plus as the modification they make are faster and more suitable for successful internet marketing. Google was attempting to upgrade its social marketing tools or a new platform to improve the feature of online Social Media. Currently a remarkable stage, “Google Plus” has proved to be Google’s most highly developed and enhanced platform compared to other social media platforms. Google plus is has the ability to modify the web and has immense capability to promote online media. They desired to introduced the notion of shared social identity however face book and twitter does not offer this possibility but , Google Plus is a better substitute of prior platforms and is in fact a enormous development when it comes social media channels for internet marketing. Google plus introduced many new options which are quite helpful for internet marketing experts. These tools have been quite successful in the field of marketing. Because of vast benefits, it also introduced a toolkit of a few professional web marketing firm (Comm, 2011). Google Plus is also beneficial for internet marketing professionals as it is more secure and successful regarding privacy provisions. Face book currently not to a great extent safe and secure however Google Plus has a great deal more and highly developed qualities for internet marketers to benefit from. Different Languages Google Plus can be used in forty two different languages. This becomes quite beneficial for internet marketers as they can easily market their product world wide in using the preferred language. This helps the consumers of different countries to also get introduced to the product in a better manner (Goldfarb, 2011). . Contact Circles Without nay difficulty goggle plus can find, add, and organize the friends in your friend circle. This makes it easy for one to send out marketing messages to friends as the organized list. It helps the marketing professional to select the people they want to send the message to. It I s very important for a professional to first sort out the contact list before sending out messages , Google plus plays an effective role in this case (Kawasaki 2012).. This particular feature of circles helps people to group their friends by dragging the dropping the contact under one group .Each group can be divided and labeled as friends, family, business contacts etc. This helps one easily send update to specific group. Even if the marketing professional wants to send a message out to a group he/she just has to select the group. He/she does not have to send individual messages (Williams, 2012). The most brilliant feature is that internet marketers can even follow the circle of friends they are interested in , like if they want a certain celebrity to use their product they can find out what he /she is interested in by adding to the contact circle. User friendly Google plus is easy to use. Everything is well organized and gives an opportunity for professionals to work in an effective manner. The large banner and creativity is an effective plus point for internet marketers. Speedy Response-Giving Google Plus is a quick and immediate response-giving social media which make sits more useful for both professionals and normal users (Madaras, 2011). Internet marketers find the speedy response quite effective as they can send out a variety of messages to a dozen different contacts at great speed. Effective Core Experience Google plus’s core experience is something which every user enjoys. It easy to use applications and organized manner makes it even more effective. It works as creative agent for internet marketers. The banners and speed make it so enjoyable for marketing professionals that even their creativity is stimulated. Recommendations If companies utilize the Google plus with for implementing successful with a business model they may mature, refine and polish their abilities and marketing to optimize their model. This may result in high profits and rapid growth. by using Google plus they will never be dominated by a single business model, this will help them to gain the position as market leader will carry on to benefit from leadership as long as the business model fulfils the requirement of the targeted segment (Madaras,2011). The fact that they will not be dominated by a single business model means that even new entrants will find it hard to gain pace in the market as the market leader will have complete hold of the market from every aspect from marketing to cost. Conclusion From the above given analysis it may concluded the goggle plus has succeeded providing a social media platform for internet marketing. Google Plus a breakthrough in online media because of its qualitative and well organized feature. Internet marketing professionals have an opportunities to be quick and creative with their work due to Goggle plus. The benefits are more then helpful for internet marketing. In simpler terms it has changed he entire filed of marketing and given it a new life. References Boutin, Paul (2011). "Google+ for Everyone – What You Need To Know". Gadgetwise Comm Joel (2011), Google Plus Secrets: How Google's New Social Networking Platform Will Change the Way You Build Your Business. Kindle Edition Goldfarb Sam (2011), The Google+ Book: How To Use Google Plus For Yourself & Your Business. Tradimax Kawasaki Guy (2012), What the Plus! Google+ for the Rest of Us Kindle Edition Madaras, Michelle (2011). "Google Is Newest Addition to Social Network". The Reporter. Madaras, Michelle (2011). "Google Is Newest Addition to Social Network". The Reporter. Madaras, Michelle (2011), "Google+ Grows to 10 Million Users". CNN. Williams Avis (2012), Google Plus For Business: The Essential Marketing Guide to Google Plus. Kindle Edition Read More