One-Week Itinerary for Couple in Venice - Justification of the Excursions in Terms of 7Ps - Case Study Example

Business Report One-week Itinerary for Couple A in Venice In the morning, you will arrive at the city’s Marco Polo Airport, and check into your hotel, Hotel Danieli. You have a whole week before you to enjoy fully the beauty of Venice, a city of love and luxury. Upon keeping your luggage in your rooms, you can walk around the city aimlessly in order to familiarize yourself with the place. Take lunch at your hotel, and relax before going out for a gondola ride. There is nothing more exciting and romantic than punting slowly over Renaissance buildings and beautiful baroque. You can pick a gondola at any of the Main bridges in Venice, the Accademia, or Rialto. Just check out for the driver’s stripped shirt or a boater hat. A trip to Venice would be incomplete without this gondola ride around the city’s scenic waterways (Rutherford 2012). To get a full romantic Venice experience, go for the sentimental Private Gondola Cruise with Dinner. Here, you will have your gondolier serenade you as you go through the Byzantine palaces, as well as bridges. In fact, these features make Venice popular in a Private Gondola. At the climax, your gondola will dock near Restaurant Antica Carbonera that you may reach on foot. Here, you will have an intimate dinner for two at the tucked away eatery. This experience will cost you only £91. Alternatively, you can have a Gondola Ride with Dinner. This is a magical way of spending an evening in the city, as it combines a cruise on an iconic gondola and a pleasant dinner in one of the city’s greatest famous restaurants. Your evening will start with a gentle Gondola tour along the Venetian waterways, in which you can share the Gondola with other tourists. After 40 minutes of the cruise, you can continue to a lovely restaurant to enjoy a delectable three-course meal in your hotel, before going to bed. This will cost you about £31 (Rutherford 2012). 01/08/212 Begin your day by visiting the Venetian art at the Church of the Frari. For passionate, religious works of art by Titian, the Venetian painter, the Church of the Frari is the right place. The old Gothic church within the low-key San Polo district is one of the renaissance art galleries. For more romance, stroll hand-in-hand with your partner by the quiet squares and concealed alleyways on the way. In the evening, follow Casanova’s footsteps. Here, you can view the romantic Venice via the eyes of the globe’s most popular lovers, Casanova. Sip wine with your lover at the Do Spade bar, situated on Calle de Spade, close to the Rialto Bridge, where Casanova met his lovers (Rutherford 2012). Alternatively, you can visit the Doge’s Palace, which was Casanova’s prison home, prior to his escape. Return to your hotel for dinner and sleep. 02/09/2012 Start your day by taking a sumptuous breakfast at Hotel Danieli. Then, go for an excursion with your parents in the Venetian Islands, across the Venetian lagoon by a motorboat. The islands include Murano, Burano, and Torcello. First, you can go on boat to Murano, a Venetian Island well known for its superb glasswork. Secondly, proceed to Burano, which is famous for lace, and lastly to Torcello, which is popular with the city’s first cathedral. These islands will give you an engaging sightseeing. You will marvel at the Murano’s beautiful crystal, which have been produced since the 10th century when the city’s traders returned the production secrets from the East. Here, you can wander in the streets as you buy signature colored glass ornaments. On Burano, there will be a great experience of pastel-colored cottages of the anglers, which are as pretty as lace. This also gives you an opportunity to negotiate with lace sellers (Rutherford 2012). Lastly, a boat ride to Torcello will give pleasure of viewing beautiful mosaics at the island’s cathedral, Santa Maria Assunta, which enhances the Byzantine structure’s beauty. The journey will take you half a day. Then, in the evening, visit St. Mark’s Square to have a scenic view and learn more about the history of the Roman Catholic. Here, wander at the domes of Basilica San Marco, as well as at ornate Doge’s Palace on the romantic square. You can also wander between the Venetian arcades, past the street orchestras towards Caffé Florian for sweet tea on the porch. Later, end your day with a romantic dinner at Hotel Danieli. 04/09/2012 Begin your day with delectable breakfast at Hotel Danieli, and then go out to have great views from the Campanile. Here, enjoy looking out over network of endless lagoon and red rooftops from San Marco Campanile bell tower, which is 99 meters above St. Mark’s Square. For clear views of Dolomite Mountains, you go to the top of Campanile by a lift. Spent your morning there, enjoying the beauty and scenic features of the Venice city and the mountains. Later, go for a sumptuous, lazy lunch at Torcello. You can follow the wanderings of Ernest Hemingway and drift by a waterbus on the marshes towards the inspiring island. Torcello Island is just 10 kilometers away from St. Mark’s Square. Stroll past the ancient Byzantine cathedral towards the Locanda Cipriani restaurant to have a tranquil Italian lunch under sheltered pergolas on the terrace (Rutherford 2012). 05/09/2012 Go for an excursion in the Dorsoduro District. Near the Grand Cana, the Venetian streets and canals tend to get narrow, while the city turns into a village. You can do shopping for romantic gifts, such as, Murano glass and Venetian masks in the quiet alleys. Take lunch in one of the restaurants in the city. In the afternoon, you may head for Venice bridges in order to catch scenic views of the Grand Canal (Rutherford 2012). 06/09/2012 Being the last day of your stay in Venice, relax around your hotel, Hotel Danieli after a delicious breakfast. In the afternoon, stroll around the Venetian streets, while enjoying the performances at Theatre La Fenice. Swoon on a romantic opera, or ballet performance, while settling into your seats in the golden balconies of the opera house. Begin your evening with a passionate waterbus tour past palaces over the Grand Canal towards Santa Maria del Giglio, which is the closest stop to the La Fenice theatre (Rutherford 2012). Have fun in the theatre hall, and return to your hotel for dinner and adequate sleep. One-week Itinerary for Couple B in Venice 31/08/2012 Upon arrival at Marco Polo Airport in the city of Venice, you check into your hotel, San Clamente Palace. If you arrive in the morning, drop your luggage in your hotel room, and walk around the hotel in order to have a general experience of the beautiful city. From the hotel, savor a light breeze, as you admire that lively Venice. The hotel is perfect for you, as it is peaceful oasis within the Venice Lagoon, in which you can enjoy the history and culture, as well as relax (Hotel Danieli 2012). The hotel also provides a wide variety of delectable cuisines that will enhance the great experience of being in the Venice (Amos, Umgiesser, Tosi, & Townend 2010). Then, you can spend your afternoon around the palace, watching waterbuses and motorboats ferrying people across the lagoon. In the evening, watch the sunset from the hotel, while sipping great wine and, eventually enjoy delicious dinner before sleep. 01/09/2012 After a sumptuous breakfast at San Clamente Palace hotel, take the hotel motorboats to Piazza San Marco, where you will get an opportunity to view three main Venetian sights in a single square. Being in the middle of the great piazza San Marco is a wonderful experience in itself. Napoleon named this place as Europe’s drawing room, since most of the European populations are crowded into the square (San Clemente Palace Hotel & Resort 2012). Moreover, being there enables you to have a view of St. Mark’s Basilica, usually viewed as the living proof of Venice’s connections with Byzantium; Doge’s Palace, which is among Venice’s judicial and political hub; and Torre dell’Orologio, which is a clock tower constructed in 1496 and 1506. These sights are not just St. Mark’s Square’s attractions, but part of the Venetian major tourist attractions (San Clemente Palace Hotel & Resort 2012). Take lunch in one of the nearby restaurants, and wander around for shopping. Watch sunset at the square in the evening, before returning to San Clamente Palace hotel for dinner and sleep. 02/08/2012 After the delicious breakfast at San Clamente Palace hotel, you can join your daughter and her husband on an excursion to the Venetian Islands across the Venetian Lagoon. The main islands that you should visit include Murano, Burano, and Torcello (San Clemente Palace Hotel & Resort 2012). You access these islands by use of motorboat, or a waterbus. You can begin your excursion by taking a motorboat to the first island, Murano, which is well known for its exquisite glasswork. Here, take some time shopping for Murano glasses for your children and friends. Since you are interested in history and culture of Venice, Murano Island will give you an opportunity to learn about the history of the beautiful crystal and glasswork (San Clemente Palace Hotel & Resort 2012). Additionally, you can stroll in the streets as you purchase signature colored glass ornaments for yourselves, family, and friends. Secondly, take a motorboat to Burano Island that is famously known for its lace. Here, you will enjoy the experience of the anglers’ pastel-colored cottages, and negotiating with the lace sellers. Thirdly, end your island tour with a visit to the Torcello Island, which is famous for Venetian initial cathedral. In addition, enjoy a pleasurable view of the beautiful mosaics of Torcello’s cathedral, Santa Maria. In the evening, you can all visit St. Mark’s Square to learn more of the Venice religion, and Doge’s history. Complete your excursion by wandering between the Venetian arcades, past the street orchestras towards Caffé Florian for tea on the deck (Rutherford 2012). Bid your children good-bye and return to San Clamente Palace, as they also head for Hotel Danieli. 03/09/2012 Start your day with scrumptious breakfast at your hotel, and take a tour to the masters of art in Venice. The city is distinctive for its precious and unique store of art. Here, you will enjoy the art marks left behind by the greatest artists that existed from the Middle Ages to the 18th century (Quinn 2007). some of the works you will see include Titian’s glorious Assumption at I Frari; Tintoretto’s epic of Crucifixion at Scuola Grande di San Rocco, and Tiepolo’s enormous frescos at Ca’ Rezzonico and Pieta. If you want to buy artistic treasures, then Gallerie dell’Accademia is the appropriate place. To end your artistic day, spend your evening in a bar for an aperitivo time. Here, Venice’s cool population queue for cicheti (snacks), and drinks in some bars in the northwestern foot of Rialto Bridge. Take a Grand Canal-facing table at Bancogiro or Naranzaria. Alternatively, you can go to Ardidos Skyline Bar for great drink with a scenic view of the city (Rutherford 2012). Head back to your hotel after an exhaustive day. 04/08/2012 Take breakfast in your hotel and set out for a great tour around the Grand Canal. A fantastic to take this tour is by boarding a Vaporetto, which is a round 230-passenger boat. Although the canal may not abound in merchandise-laden freight boats, it remains the major Venetian thoroughfare; hence, there is little imagination required to comprehend its historical significance (Cesarato 2010). Alternatively, you can take a two-mile trip from the railway to the San Marco to enjoy a breathtaking introduction to the city, learn more about how the city operates, has operated, as compared to other historical books. You will also learn that each family had a palazzo here for social snobbery, commercial, and leisure reasons. The Vaporetto tickets are affordable, and available in many stops, at Hellovenezia and tabacchi offices. On board, you may only purchase single tickets for €6.50 for one hour; €16 for 12 hours; €18 for 24 hours; €23 for 36 hours; €28 for 48 hours; €33 for 72 hours; and €50 for one week. Alternatively, you can take a shuttle trip to Grand Canal and to Giudecca, or from Sant’Elena to Lido for only €2 (Cesarato 2010). In the afternoon, try out some Venetian cuisine, for instance, get the taste of the traditional dishes from Veneto, such as, freshwater lagoon fish cooked saor at Antica Adelaide, or oca in Onto. Besides, you can get the finest polpette (meatballs) at Ca’d’Oro, or a great assortment of Venetian antipasti and raw seafood at Vini da Gigio in Venice (Rutherford 2012). Spice up your afternoon with a seduction by the modern art scene in Venice. Notably, Venice has eye-catching, modern art that meets its magnificent art history. You will have a striking works by 90 artists from 77 nations, which they sent to the Biennale events and festivals in 2009 in Venice. Here, you will also find Peggy Guggenheim Collection of the 20th century experts that is Venetian third most attraction. In Punta della Dogana of 2009, you will experience captivating works of art from present day artists like Jean Tinguely, Jeff Koons, Dan Flavin, and Rachel Whiteread in Venice. Before retiring to your hotel, have a waterside bar break in one of the bars. For instance, go to Vincent Bar to leafy lagoon calm; to Al Chioschetto for a Zattere; or a Taverna del Campiello Remer for a perch of Grand Canal (Rutherford 2012). 06/08/2012 You might want to do shop for souvenirs for your family and friend, being your last day in Venice. The most appropriate place to do this is in the Ottico Fabbricatore, which is a one-stop store necessary for having an Italian elegance. Some of the items include sunglasses, bags, and clothing. In the afternoon, join the Carnevale, which is the globe’s leading and most popular masked ball whose existence dates back to the Middle Ages. You can attend the Venetians private costumed and masked celebrations. Alternatively, relax with a delicious gelato in places like Boutique del Gelato, which is a small outlet on an eventful salizzada San Lio. Nevertheless, this calls for a lot of patience, as there are long queues. Besides, you can visit the Alaska Gelateria-Sorbetteria and watch Carlo Pistacchi making ice cream and trying with new flavors by using only fresh natural ingredients (Rutherford 2012). To end your holiday, spend your evening in one of the Venetian wine-growing areas. This area expands from Veneto to Friuli and has good whites, such as, soave, tocai, and solid reds like cabernet franc and valpolicella. Try refined wine houses like Vino e San Daniele, Pane, La Favorita, Alla Maddalena, Alle Testiere, and Naranzaria (Rutherford 2012). Retire to your hotel for dinner and sleep. Justification of the excursions in terms of 7ps To justify the excursions selected for the couples, it is necessary to use the 7ps of service marketing. The first principle to consider in this case is the price. Notably, a price is just worth what clients are ready to for it (Dann 2010). The price also requires being competitive, although this does not imply the cheapest. This is because small businesses can compete with bigger competitors by providing additional details or services that will offer the clients enhanced worth for money (Shoval & Raveh 2004). An organization can set a price that gives it some profit. This is the only constituent of marketing mix that generates revenue, as everything signifies a cost (Souba, Haluck, & Menezes 2001). In order to emphasize why a product is important, it is vital to think of price in terms of cost. Price is also influential in that it positions a firm in the marketplace. The higher a firm charges for its services, the more worth or quality its clients will anticipate for their money. Additionally, existing consumers are overall less sensitive about the firm’s price as compared to the new ones; hence, a suitable reason for concentrating more on them. Therefore, it is critical to know that price is a great determining factor of a business’s position in the market (Continuum Learning 2005). This implies that it offers a sign to existing and prospective clients of where to position a firm in relation to its rivals. There will be higher expectations, and that clients will presume a greater quality of service or product. Everything regarding the firm’s dealings with the clients should meet the conditions of these positioning. Anything that a customer sees should be compliant with the high quality expectations including environment packaging, invoices, promotional materials, and letterheads (The Chartered Institute of Marketing 2009). Regarding the couple’s holiday, the element of price in the marketing mix is applicable. The choice of excursion is largely based on its price. This is because customers opt for services that meet their needs in terms of financial resources. For instance, the excursion arranged for two couples entails a tour to the Venetian islands is quite affordable to the clients. This is because the tour will involve the use a motorboat at the couples’ expense. The choice is suitable for them, since the pricing is worthwhile. Whatever the cost the couples will incur during the tour to the islands is worth their money, as they will have an experience that meets their holiday objectives. For instance, couple A (husband and wife) who are seeking romance and indulgence will certainly have it in the breathtaking tour to the islands. Their excursion of going to for A gondola ride for two with dinner is worth £91, but the gondola ride without dinner is worth £31. These prices are set based on the quality of the services provided. The couple will pay a lot of money, but that will definitely help them meet their objectives. In the addition, couple A will also will also pay some money for an excursion to the Church of the Frari, and later to Do Spade bar for wine is worth the services provided. The price set by the tour and travel agency equals the value of the service, as well as enough to provide profit for the company. Therefore, the excursions organized for the newly married couple is worth what they are ready to pay for, at the same time creating profit for the service providers. In terms of the accommodation, of couple A will pay $6,828 for the number of days they will spend in a luxury double room of Hotel Danieli. This price is worth the standards of the hotel, as it has room service, restaurants, satellite TV, movies, hair dryer, bathrobes, swimming pool, message, excursions, fitness room, beauty center, airport shuttle, and high-speed internet among others. This means that the couple will not have to move to another place in search of some services and activities. The fact that the hotel has transport services and excursions will make it convenient for the young couple to enjoy their honey money, and get the worth of their money (Hotel Danieli 2012). For couple B (wife’s parents), their search for history, and the culture of Venice will be fulfilled by interacting with people in the islands of Burano, Murano, and Torcello (Cosgrove 1982). There is a lot to learn about the Venetian history and the culture, and that the clients’ money is worth the value and quality of experience. The charge by the agencies facilitating the excursion meets the standard and quality of the services. In fact, the hotel provides transport and excursion services; hence, enabling the old couple to enjoy their holiday without any stress of looking for services outside. In terms of accommodation, the old couple will stay at San Clamente Palace Hotel and Resort, which is situated an island in Venice city. This is a convenient place for them are old, and need a lot of luxury. The cost the couple will incur for the duration they will stay in the hotel is €2,247. despite the high prices, the couple will enjoy great services of the hotel including sauna, golf course, fitness center, message, hot tub room service, restaurant, sound proof rooms, iron service, beauty shop, breakfast, free shuttle service, and special diet menus upon request among others. The price paid for accommodation in the hotel is worth the quality of the services provided. With respect to element of place in the marketing mix, the accommodation chosen for the couples is convenient, and suitable for their needs. The choice of Hotel Danieli is appropriate for the young couple who is seeking for pleasure and romance. The hotel is strategically situated in a walking distance from Bridge of Sighs, Doge's Palace, and St. Mark’s Square, which are the most romantic places to visit in Venice. From the hotel, the couple can have scenic views of the city, water, horizon, and sunset; hence, enhancing their romance and luxury. On the other hand, the choice of San Clamente Palace Hotel and Resort is ideal for the old couple, because they seek luxury, culture, and history of Venice City. The location of the hotel is suitable for the old couple, as it offers a serene environment for their age. From the hotel, they can have almost the whole experience of the city’s historical sites, water, cruises, and other islands. They can also attend church on the island, and learn more about the Venetian history and culture, as the island is an historical site in itself. Therefore, whatever the costs incurred by the couples is worthwhile, because they will the excursions and accommodation will meet their needs and expectations. 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The Chartered Institute of Marketing. Retrieved on August 10, 2012 from http://socialmarketing-toolbox.com/sites/default/files/CIM%207Ps%20Resource.PDF Read More