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Marketing Essays

Result for Subject Marketing:
19702 essays
Market Diversification Proposal for the Compact and Small Car Market in China Marketing Assignment
10 pages (3138 words) , Download 0 , Assignment
Free
The paper "Market Diversification Proposal for the Compact and Small Car Market in China" is a good example of an assignment on marketing. China became the world’s largest automobile producer and market in 2009 with an annual sale of about 14 million vehicles. The market has continued to expand since 2010, hence the potential of purchasing power of small cars customers.
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Factors That Influence Consumer Decisions for Purchasing and Use of Luxury Products Marketing Literature review
12 pages (3176 words) , Download 0 , Literature review
Free
The paper “Factors That Influence Consumer Decisions for Purchasing and Use of Luxury Products” is a forceful example of a literature review on marketing. One of the research objectives is to explore how different literature has conceptualized luxury to establish a definition of luxury for the purpose of the research.
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The Impact of Gender on Donation Marketing Research Paper
7 pages (2137 words) , Download 0 , Research Paper
Free
The paper “The Impact of Gender on Donation" is a dramatic example of a research paper on sociology. In order to have a successful venture in charitable work, it is important that one understands the characteristics of the target market. With enough knowledge of the unique traits and needs, it is easier to manage the group and hence ascertain success.
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Holden Barina Product Line in China Marketing Case Study
15 pages (4164 words) , Download 0 , Case Study
Free
The paper “Holden Barina Product Line in China" is an engrossing variant of case study on marketing. Holden Barina, a product line of GM Holden is one of the outstanding products in the automobile industry. GM Holden currently operates majorly in Australia. For the company, Holden Barina has remained a significant product line since 1856 when the company first launched the sale of cars.
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A Marketing Strategy to Improve Tourism in Hong Kong Marketing Case Study
13 pages (3956 words) , Download 0 , Case Study
Free
The paper "A Marketing Strategy to Improve Tourism in Hong Kong" is a perfect example of a case study on marketing. The mission of the HKTB is to market Hong Kong as a world-class tourist destination among other Asian competitors (HKTB 2012). However, establishing a healthy competition strategy is the best way (Lumsdom 1997).
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How the Dairy Farmers Can Use Public Relations Marketing Coursework
11 pages (3144 words) , Download 0 , Coursework
Free
The paper "How Dairy Farmers Can Use Public Relations" is a good example of coursework on marketing. In all forms of business, Public relations is very important as it determines the success of the business. Public Relations (PR) is important as it helps solve marketing issues that are affecting the business. PR is used to persuade and gain support from the public of the business.
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Impact of Customer Services in the Insurance Sector Marketing Research Paper
10 pages (2839 words) , Download 0 , Research Paper
Free
The paper ''Impact of Customer Services in the Insurance Sector'' is a great example of Marketing research paper. It has been observed that the tertiary or the service sector has become one of the most important components of global economics in the 21st century.
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New Product Marketing Plan: Case of Star Burgers Marketing Case Study
13 pages (3824 words) , Download 0 , Case Study
Free
The paper "New Product Marketing Plan: Case of Star Burgers" is a perfect example of a case study on marketing. Foodways is a newly established fast-food company and has prospects of expanding to the global environment. The company aims to be identified as the company with tastiest and healthier burgers (Star Burgers) in the US market.
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Assessing and Evaluating Customers Satisfaction in Hilton Hotel Marketing Research Proposal
25 pages (6444 words) , Download 1 , Research Proposal
The paper "Assessing and Evaluating Customer’s Satisfaction in Hilton Hotel " is a perfect example of a marketing research proposal. Thіs thesіs іs аbout thе clіentele know-how іn hotels. The thesіs аssesses thе clіentele know-how іn relаtіve tο thе аntecedents οf behаvіourаl loyаlty. Behаvіourаl commіtment іs аssessed іn relаtіve tο clіentele sаtіsfаctіοnֽ emblem belіeve аnd emblem аttіtude.
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Marketing Plan for the 2010 Toyota Auris HSD Hybrid Marketing Case Study
12 pages (3731 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for the 2010 Toyota Auris HSD Hybrid" is a perfect example of a case study on marketing. The second half of 2010 will see the introduction of the Toyota Auris HSD, the second of Toyota’s extensive vehicle line-up to feature hybrid technology, following up on the success of the petrol-electric Prius.
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Relationship Marketing Orientation of HSBC Bank Marketing Case Study
14 pages (4085 words) , Download 0 , Case Study
Free
The paper "Relationship Marketing Orientation of HSBC Bank" is a brilliant example of a case study on marketing. HSBC Bank is a major bank. It operates worldwide. It has more assets than liabilities. It has its origin in the UK. They have a very high loan deposit ratio. This makes is preferred among customers. The ratio is as high as 90%. It has a good presence in Asia.
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The Effects of the Colours and Shapes Found on Wine Labels Marketing Research Paper
7 pages (2443 words) , Download 0 , Research Paper
Free
Separate questionnaires were used. The first focussed on the aspect of shape, where various shapes were displayed this includes; trapeze, parallelogram, diamond, squares, rectangles round-edged, octagon, isosceles triangles, circles, hexagon, and ellipse. The next questionnaire consisted of various colors; brown, gold, green, yellow, and white.
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The Role Marketing Strategies Performs for 21st Century Business Marketing Coursework
10 pages (2987 words) , Download 0 , Coursework
Free
The paper "The Role Marketing Strategies Performs for 21st Century Business" is a brilliant example of coursework on marketing. Marketing communications strategies refer to the messages that are transferred within the organization and are meant to convey some information to the customer for the purposes of winning their confidence so that they can buy from the business or create trust in them.
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Size and Background of British Grocery Market Marketing Assignment
9 pages (2698 words) , Download 0 , Assignment
Free
The paper "Size and Background of the British Grocery Market " is a brilliant example of an assignment on marketing. The importance of the British grocery market sector could be understood best in terms of its size and limits of expansion. The grocery market was worth £146.3bn for the calendar year 2008, an increase of 4.8% in 2007.
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A Model Marketing Communications Program for The North Face Marketing Case Study
7 pages (2124 words) , Download 0 , Case Study
Free
The paper "A Model Marketing Communications Program for The North Face" is a perfect example of a case study on marketing. This paper will present a basic marketing communications model, which is applied to The North Face, a well-known retailer of adventure sports apparel and equipment. The North Face was selected for this exercise because of its unique product mix.
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Internationalization Process Among Small and Medium-Sized Firms Marketing Article
11 pages (3122 words) , Download 0 , Article
Free
Osarenkhoe’s hypothesis is that firms that do not follow a sequential process towards internationalization are not solely enabled in their non-sequential approach by single factors. The article begins with a basic definition of internationalization – the process of increasing involvement in international operations across borders.
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How Libertys Make Become a Successful International Retailer Marketing Assignment
12 pages (3093 words) , Download 0 , Assignment
Free
The paper "How Liberty’s Make Become a Successful International Retailer?" is a worthy example of an assignment on marketing. The famous London based departmental store ‘Liberty’ has plans to embark on a very strategic review process. The plan is geared at bringing in new investors that would facilitate the full expansion of the departmental store both within the UK and in the international arena.
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The Success of ASOS as an Online Store Marketing Case Study
5 pages (1629 words) , Download 0 , Case Study
Free
The paper "The Success of ASOS as an Online Store" is a perfect example of a case study on business. ASOS is a leading online fashion store from the UK. It caters to both men as well as women. It started its operations as an online store in the year 2000. Since starting, it targeted the fashion-conscious consumers who belonged to the age group of 15-35 years.
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The Potential Market Segmentation That Is Available, Market Coverage Strategy for Pepsi Marketing Assignment
5 pages (1535 words) , Download 0 , Assignment
Free
Generally, the paper 'The Potential Market Segmentation That Is Available, Market Coverage Strategy for Pepsi" is a good example of a marketing assignment. Before formulating strategies that segmentation will be based on, it is paramount to understand the characteristics of the market (Croft, 1994).
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New Product Marketing Plan: Case of Nutribbles Marketing Case Study
17 pages (5160 words) , Download 0 , Case Study
Free
The paper "New Product Marketing Plan: Case of Nutribbles" is a worthy example of a case study on marketing. Nutribbles is a food product that is basically designed as a supplement for food packed in a lunchbox. With increasing nutritional education, parents are becoming increasingly concerned about the kind of food their children consume while away from home.
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Relationship Marketing Marketing Case Study
17 pages (4674 words) , Download 1 , Case Study
Free
The paper ''Relationship Marketing'' is a great example of Marketing case study. British Airways is the biggest airline in the UK operating international scheduled flights. The carrier serves over 300 destinations in the world and operates on the principle of flying at the most “convenient times and being in the best-located airports in the world”.
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Australian Holden Motor Limited Diversification Strategy Marketing Research Paper
13 pages (3555 words) , Download 0 , Research Paper
Free
The paper "Australian Holden Motor Limited Diversification Strategy" is an excellent example of a research paper on marketing. This paper seeks to provide information about the Australian Holden Motor Limited diversification strategy. The diversification strategy is in terms of brands it produces, the quality and other aspects of diversification.
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Marketing of Holden Barina in China Marketing Case Study
16 pages (4695 words) , Download 0 , Case Study
Free
The paper "Marketing of Holden Barina in China" is a great example of a case study on marketing. Whenever, a company considers looking for a foreign market, information about the market that becomes crucial and essential to look at. The information about the company is also important. This analysis report provides information concerning GM Holden and Holden Barina as a product line.
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Pepsi Company Change the Game Campaign Marketing Term Paper
10 pages (3268 words) , Download 0 , Term Paper
Free
The paper "Pepsi Company Change the Game Campaign" is a brilliant example of a term paper on marketing. This report is aimed at furnishing the top management of Pepsi Company with a wealth of information regarding the validity of the contents of the adverts that are on use to promote their change the game strategy.
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Virgin Atlantic - Service Product Analysis Marketing Case Study
14 pages (3933 words) , Download 0 , Case Study
Free
The paper 'Virgin Atlantic - Service Product Analysis" is a good example of a marketing case study. Virgin Atlantic is the second-largest carrier in Britain which was founded in 1984. It operates long haul services to quite a large number of destinations across the world and has been recognized by its innovative standards of service and has set the pace in air transport.
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Why Consumers Choose One Product over Another Marketing Research Proposal
9 pages (2418 words) , Download 0 , Research Proposal
Free
The paper “Why Consumers Choose One Product over Another" is a motivating example of a research proposal on marketing. Over the past twenty years, there has been a significant amount of research work on consumer psychology. However, most of the literature on this subject has been subjected to Western countries. Little interest has been paid to consumers’ in other parts of the world.
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Marriott Chain of Hotels Marketing Research Proposal
8 pages (2378 words) , Download 1 , Research Proposal
Free
To conduct research the problem statement to ensure effective consumer preference is identified. This has resulted in the use of focus groups and questionnaires as the mode of collecting relevant data. Along with it, the sample size has been determined to ensure that all section of the population is entirely represented.
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Pepsi Change the Game Ad Campaign Marketing Speech or Presentation
9 pages (2543 words) , Download 0 , Speech or Presentation
Free
Although the change to the copyright law is extremely specific – it handles cases and issues regarding peer-to-peer file sharing. YouTube may not be included in it; the fact that the ad campaign was copyrighted does question the ethics. This is due to the fact that the campaign seems too uploaded on the internet even though it is copyrighted.
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Solamps Product: Marketing and Entrepreneurship Marketing Case Study
5 pages (1513 words) , Download 0 , Case Study
Free
So lamps are equivalent to the normal paraffin lamps available in terms of size and even shape. However, the concept behind its development and operation is different. One of the most important components of the Solamps is the use of a small round solar panel at the top of the lamps (Krebs, 2010, p210).
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Encounter Services: Conceptual Model of Service Quality Marketing Term Paper
11 pages (4327 words) , Download 0 , Term Paper
Free
Service evaluation is vital and can be done through several models. These models try to identify the level of satisfaction and establish who is to blame for any level of dissatisfaction. For the purpose of this paper, four journals will be used as examples of encounter services; the journals are attached in the appendix section.
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Why the Firm Is Categorized as a Service Provider, and Not a Goods Provider: Case of ANZ Bank Marketing Case Study
15 pages (4039 words) , Download 0 , Case Study
Free
The paper "Why the Firm Is Categorized as a Service Provider, and Not a Good’s Provider: Case of ANZ Bank" is a perfect example of a case study on marketing. Marketing is vital for every organization, be it a service provider, or a goods provider. The marketing mix elements or 7Ps are essential for the effective marketing of the service industry.
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Retail Marketing at Kings Cross Railway Station Marketing Case Study
12 pages (3015 words) , Download 0 , Case Study
Free
The paper "Retail Marketing at King’s Cross Railway Station" is a great example of a case study on marketing. Retail marketing involves the selling of products after breaking bulk. It is the final stage of a product since it is the stage that the product reaches the end consumer in the supply chain. The profits at the retail stage are highest since every item is sold at a profit.
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Strategic Marketing Analysis of the Red Cross Marketing Case Study
10 pages (2906 words) , Download 0 , Case Study
Free
The paper "Strategic Marketing Analysis of the Red Cross" is a good example of a case study on marketing. The marketing of a charitable or other non-profit organization presents an apparent challenge. Marketing ordinarily supports the sale of a product or service according to the simple formula of exchanging money for a product or service of tangible value to the customer.
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Business-to-Business Communications for Ecotricity Marketing Case Study
13 pages (3564 words) , Download 0 , Case Study
Free
The paper "Business-to-Business Communications for Ecotricity" is a wonderful example of a case study on marketing. The company chosen for analysis in this paper is known as Ecotricity. This is a renewable energy product and service provider that offers wind energy to consumers all over the United Kingdom.
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Pepsi Change the Game Ad Campaign Marketing Case Study
10 pages (2685 words) , Download 1 , Case Study
Free
The paper "Pepsi Change the Game Ad Campaign" is a great example of a case study on marketing. This report sets out to carry out a review of one of the seven video marketing ads from the: Pepsi Change the Game Ad Campaign. The Pepsi change the game campaign has a total of seven videos and they include the helicopter shot, uppercut, doosra, the switch hit, super scoop, pallu scoop, and others.
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Reasons for Being Competitive: Case of Twitter Marketing Case Study
11 pages (3090 words) , Download 0 , Case Study
Free
The paper "Reasons for Being Competitive: Case of Twitter" is an outstanding example of a case study on marketing. Service quality is a very important aspect for business especially those working in the service sector as the perception of people differ and is situation-based and changes as per the group the person has.
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Pepsi Company On-Line Video Marketing Strategy Marketing Essay
12 pages (3378 words) , Download 0 , Essay
Free
The paper "Pepsi Company On-Line Video Marketing Strategy" is a brilliant example of an essay on marketing. PepsiCo, which is a multinational company producing food products and online services such as video games, have adopted online video marketing. Established in 1902, PepsiCo is an American worldwide corporation.
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Marketing of Service Products in the CBD Dental Center in Perth, Australia Marketing Case Study
15 pages (4111 words) , Download 0 , Case Study
Free
The paper “Marketing of Service Products in the  CBD Dental Center in Perth, Australia" is a motivating example of a case study on marketing. Clients develop attitudes towards service products based on the salient beliefs they have about the particular product service. Choices made by consumers are made in reference to the value, psychological or product consequences. 
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Service Encounter - Customers and LUMO Energy, Optus, Foxtel, RACV, and Commonwealth Bank Marketing Term Paper
9 pages (3957 words) , Download 0 , Term Paper
Free
The paper “Service Encounter  - Customers and LUMO Energy, Optus, Foxtel, RACV, and Commonwealth Bank" is a perfect example of term paper on marketing. Customer behavior is a major component of marketing. Services possess characteristics that are distinct which influence consumer behavior. A service involves a process, but not one single event.
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The Marketing Opportunity Australian Wine Producers Have to Enter China Marketing Term Paper
12 pages (3298 words) , Download 0 , Term Paper
Free
The paper "The Marketing Opportunity Australian Wine Producers Have to Enter China” is an impressive example of term paper on marketing. The wine and grape industries have grown remarkably since 1990 as a result of concerted efforts by the government and other stakeholders in developing export markets for Australian-produced wine.
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Development of a Forceful Strategy for a Hotel Marketing Assignment
8 pages (2193 words) , Download 0 , Assignment
Free
Various departments to achieve their goals and objectives run every entrepreneurial entity. Some of these departments include the sales department, and the marketing department, just to mention a few. Significant to the operation is the marketing department which dictates almost 70% of the entrepreneurial holdings and incomes.
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Service Marketing of British Airways Marketing Case Study
17 pages (4795 words) , Download 0 , Case Study
Free
The paper "Service Marketing of British Airways" is a perfect example of a case study on marketing. The marketing of service is more complicated than that of a good as a service is intangible. It follows then that the marketing mix of service has to be more detailed and carefully chosen to influence the purchasing decisions of consumers of services.
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Customer Commitment and Emotions Marketing Assignment
9 pages (2645 words) , Download 0 , Assignment
Free
The paper "Customer Commitment and Emotions" is a wonderful example of an assignment on marketing. The author argues in a well-organized manner that customers are the pillars of any organization (Gupta and Zeithaml 2006). Lack of customers implies that the organization has no profits and no market value.
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Bidding Behavior in Competing Auctions Marketing Term Paper
19 pages (4750 words) , Download 0 , Term Paper
Free
The paper "Bidding Behavior in Competing Auctions" Is a great example of a Marketing Term Paper. This paper explores three concepts – auctions, online marketplaces, and consumer-to-consumer (C2C) exchange – in order to develop a basic model of a C2C eReverse Auction, an Internet-based auction wherein consumer sellers bid to sell items. 
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Frozen Foods for Kids - Market Segmentation and Positioning, Marketing Mix and Budget Marketing Case Study
10 pages (2923 words) , Download 1 , Case Study
Free
The paper “Frozen Foods for Kids - Market Segmentation and Positioning, Marketing Mix and Budget” is a  great example of a case study on marketing. Babies’ food has grown in demand because of changes in fertility, mortality rates, technological change, and economic development. Thus, many companies are concentrated in the baby food industry as either suppliers or producers.
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Business Plan for Bouncing Babies, a Baby Food Brand in the UK Marketing Case Study
10 pages (2725 words) , Download 0 , Case Study
Free
The paper "Business Plan for Bouncing Babies, a Baby Food Brand in the UK" is a great example of a marketing case study. The baby food market consists mainly of baby cereals, baby snacks, bottled and canned baby food and others. The leading suppliers of baby food in the United Kingdom are global players, H.J Heinz and Company, Royal Numico and Hipp (researchandmarkets.com, 2006).
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Services Marketing: Case of Inn Restaurant Marketing Case Study
8 pages (2281 words) , Download 0 , Case Study
Free
The paper "Services Marketing: Case of Inn Restaurant" is a great example of a case study on marketing. The service industry is faced with many challenges ranging from competition to quality of services offered. Inn Restaurant is an example of such a business that serves consumers with foods and drinks.
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Deakin University: the New Branding Campaign Marketing Research Proposal
12 pages (3464 words) , Download 0 , Research Proposal
Free
The population will be divided into three strata and a sample will be selected from each in disproportionate fractions. A provisional budget for the study is estimated. It includes items of major importance in the process of the study. The budget proposed is within the limits recommended by management, which is between fifty thousand dollars.
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Different Types of Commitment in Marketing, and How Commitment May Be Measured Marketing Assignment
4 pages (2495 words) , Download 0 , Assignment
Free
The paper “Different Types of Commitment in Marketing, and How Commitment May Be Measured” is an  affecting variant of assignmenе on marketingю In the current competitive market and with the unpredictable trend in the markets such as the financial meltdown experienced in 2008/09, companies must establish a relationship with their customers so that they can survive.
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External and Internal Factors Affecting Consumer's Choices Marketing Assignment
9 pages (2679 words) , Download 0 , Assignment
Free
The paper "External and Internal Factors Affecting Consumer's Choices" is a wonderful example of an assignment on marketing. This paper intends to reflect on my two-week consumption choice diary, as from August 6- 19th, 2012. Consumer behavior is normally misunderstood as just essential to bigger and sophisticated organizations.
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