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Marketing Essays

Result for Subject Marketing:
19914 essays
The Globalization of Markets Marketing Essay
9 pages (2440 words) , Download 1 , Essay
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Interestingly, it has created a new commercial reality that standardizing consumer products in the global market, and companies can use the concept to have leverage over their rivals. Globalization in the market has created homogeneity of consumers as regional differences play a little role in either the profits realized by companies or prices pegged to products.
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Fairtrade and Ethical Consumerism Marketing Essay
8 pages (2405 words) , Download 1 , Essay
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The problem with human psyche is that it employs a very complex thought process and the people do not have a single value for the things neither do they have a stable and consistent utility structure (Madaan, 2009). The idea that humans have a single value and have a single preference has long been rejected.
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Changes in the Concept of Globalisation Marketing Essay
8 pages (2557 words) , Download 1 , Essay
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Gary, Wood and Pillinger (2012) criticised that increase of foreign direct investment in the global perspectives is acting as a barrier for the domestic medium and small scale firms of the country. Also, reduce in the business operations of the local firms is gradually reducing the cultural and social attachments of the consumers with local brands.
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Should Advertising to Children be Banned Marketing Essay
8 pages (2394 words) , Download 1 , Essay
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The freedom of expression of the media allows them to provide information within the public as long as that information does not infringe on the rights of others. The opponents of the idea of banning such advertisements argue that the public has the absolute right not to view the advertisement within the domestic homes.
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Marketing of Services: Travel Agency Marketing Essay
7 pages (2349 words) , Download 1 , Essay
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In the UK, the travel industry has developed over the years due to the UK’s position in the European Union zone. Many activities take place in the country that ranges from business trips to tourism in which travel agents are tasked with the provision of logistical services to the clients (Fisk et al., 2008).
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The Marketing of Services Marketing Essay
7 pages (2193 words) , Download 1 , Essay
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The independent book shops in London include Daunt Books, specializing in travel and literary books; Lutyens & Rubinstein, specializing in fiction and general non-fiction; Goldsboro Books, specializing in signed first editions; Forbidden Planet, science fiction, fantasy, and cult entertainment; and Claire de Rouen Books, photography and fashion (Dalton, 2014:1).
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Marketing of Travel Service Marketing Essay
8 pages (2135 words) , Download 1 , Essay
Free
A key section of the travel agency is the airlines' fraternity, which constitutes a major share of the market. Traveling reasons entail those of leisure, for holiday, to visit friends and family as well as general traveling events. it is observable that nearly a third of the customer base is from the business travelers who contribute a major share of the revenue in the industry.
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Integrated Marketing Communication Plan: MJ Freeways Marketing Case Study
6 pages (1522 words) , Download 1 , Case Study
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Competition in the retailing sector is highly intense, and companies must be innovative for purposes of surviving in this industry. Wall-Mart on the other hand has come up with the cost reduction techniques, whereby it is selling its products at a cheaper price when compared to the products of its competitors. 
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IKEA Marketing Analysis Marketing Case Study
6 pages (1739 words) , Download 1 , Case Study
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The IKEA Group has evolved into a worldwide brand of retail sales, with 127,000 employees in 41 countries and an annual turnover of 23.1 billion in sales. It is said that in Europe there are no houses or apartments where they would not find things that can be produced by IKEA. This statement is very similar to the truth  (History of IKEA, 2010).
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Marketing Fundamentals Summative Assessment Marketing Case Study
8 pages (2103 words) , Download 1 , Case Study
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In order to receive stakeholder legitimacy in its corporate social responsibility, the company needs to use free-range chicken. Currently, the company uses the UK based approved farms to supply chicken but it fails to use free-range chicken to enhance healthy and safe consumption as a way of taking care of society’s social interests. 
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Strategic Marketing of Med Thau Maree SAS Company Marketing Case Study
6 pages (1705 words) , Download 1 , Case Study
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The marketing segmentation that it used has brought a great positive impact on its growth. The company has become highly competitive in the market, and its products are fetching high demands from the customers. The company has partnered with various hotels and resorts across Europe, and it has managed to sell most of its products. 
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Possible Realistic Approach of Uber Marketing Case Study
7 pages (1956 words) , Download 3 , Case Study
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Uber is an international transportation network company that has its headquarters in San Francisco, California. This US transport company was founded in March 2009 by Garrett Camp and Travis Kalanick. The main functions of the company include developing, marketing, and operating the mobile app known as Uber mobile app. 
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Product Mix Strategy for Amazon, Google and Facebook Marketing Case Study
6 pages (1660 words) , Download 1 , Case Study
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Google has more unique visitors to the site every month than Facebook. As evaluated in 2012, the number of unique US visitors to Google was around 173 million while Facebook had slightly lesser figures at 153 million. These numbers show that Google is in a position to achieve a competitive edge over Facebook in advertising. 
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Queensland Prefabricated - Marketing Strategies Marketing Case Study
13 pages (3398 words) , Download 0 , Case Study
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The paper "Queensland Prefabricated - Marketing Strategies" is a good example of a marketing case study. Queensland Prefabricated PTY. LTD concrete product manufacturing company supplying the best and latest technology in concrete construction. Queensland Prefabricated company products include pre-tensioned concrete and prefabricate concrete.
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Marketing Management - Wallace Bakery Company Marketing Case Study
11 pages (3737 words) , Download 0 , Case Study
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The paper 'Marketing Management - Wallace Bakery Company " is a good example of a marketing case study. The significance of a marketing consultant cannot be underestimated in a business organization. As such, those organizations that really means to realize profit and at the same time maintain the competitive advantage must seek the knowledge of marketing consultant.
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Using Digital Marketing to Complement Traditional Forms of Marketing Marketing Research Proposal
12 pages (3602 words) , Download 0 , Research Proposal
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The paper "Using Digital Marketing to Complement Traditional Forms of Marketing" is a great example of a research proposal on marketing. With the increasing levels of globalization resulting from the liberalization of markets, efficient flow of information, and integration of economies, the level of competition in the market has increased tremendously.
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Feasibility of Developing Credit Card which Is Attached to the Bracelet Marketing
11 pages (3140 words) , Download 0
Free
The paper "Feasibility of Developing Credit Card which Is Attached to the Bracelet" is a perfect example of a marketing report. Organizations for their long-tern sustenance need to develop products and services which are based on customer requirements so that the chances of being successful through the acceptance of the product or services increase.
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In-Depth Analysis of Tesla Company's Target External Environment Marketing Case Study
12 pages (3140 words) , Download 1 , Case Study
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The paper  “In-Dерth Аnаlysis оf Tesla Company’s Target Eхtеrnаl Envirоnmеnt” is a breathtaking example of the case study on marketing. In the current world, the analysis of the external environment is very essential for the company. This is because the analysis of the external environment facilitates the identification of the most appropriate strategies that can be used.
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International Marketing Management of Harrods Departmental Store Marketing Case Study
17 pages (4978 words) , Download 1 , Case Study
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The paper "International Marketing Management of Harrods Departmental Store" is a perfect example of a case study on marketing. Charles Henry established Harrods Departmental Store in 1849. It was located in a single room with only two employees. The company grew into a departmental store that offered a variety of products in the London market such as clothing, food, and medicine.
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MacDonalds Strategic Framework Formulation Marketing Case Study
6 pages (1816 words) , Download 0 , Case Study
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The paper "MacDonald’s Strategic Framework Formulation" is a perfect example of a case study on marketing. The author argues in a well-organized manner that founded in America in 1940, Macdonald’s has grown to become a global giant in the retail of fast-food with more than 30,000 outlets as per the turn of the century.
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Controls of Advertising and the Media Marketing Essay
6 pages (1814 words) , Download 1 , Essay
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In this case, advertisers gradually test the boundaries and public responses thus raising the issues on which the panels are adjudicated (Feintuck and Varney 2006, p197). However, the best sources for the media student are these jurisdictions that give a clear indication of what the society is prepared to tolerate at any one given time.
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The Behavioral Intentions of Consumers Marketing Essay
7 pages (2059 words) , Download 2 , Essay
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This paper aims at discussing the various factors that influence consumers’ behavioral actions. The essay will also examine whether the behavioral intentions of consumers can be considered valid predictors of consumer behavior. The paper will also focus on the various ways that marketers can use to try and influence behavioral intentions in practice.
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Retailing Business on International Platform Marketing Essay
8 pages (2478 words) , Download 1 , Essay
Free
One of the aspects which made the retail business an easy process is E-tailing. However, E-tailing is still in the infancy stage and needs advancement. The other mode of entry is franchising, licensing, and other ways. However, merely opening stores abroad retail business cannot succeed.
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Marketing Communication of PETA Miss USA Queen Marketing Essay
6 pages (1823 words) , Download 1 , Essay
Free
The marketing perspective is equally perfectly addressed, considering that both adverts combine a high degree of ostensive communication and a moderate but surprising degree of covert communication, to arouse the interest of the audience with catchy photographic symbols in both messages, and then compliment the same with sincere and serious messages.
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Marketing Strategy of Message Without Words Marketing Essay
7 pages (1958 words) , Download 1 , Essay
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Newspapers and magazines are among the most efficient print-media networks that this image can utilize. The most common magazines that this image can be portrayed together with the message include Glamour, Cosmopolitan, Vogue, Redbook, and Details. These magazines will be selected since they are the most widely read magazines across the world.
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Marketing Plan for Rockness Festival Marketing Essay
6 pages (1796 words) , Download 1 , Essay
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SMART criteria give the organizers guideline of setting objectives of the activity. Event growth and commanding market share can be achieved by increasing the number of acts by 10%. This can be achieved by inviting more rock bands and groups to perform at the festival. The progress indicator will be measured by the response of tickets sold.
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Information Systems Strategy Marketing Essay
9 pages (2827 words) , Download 1 , Essay
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The internet became commercially available in the market in 1994. Commercializing the internet generated a debate on if it was necessary to introduce a new concept in marketing. Now with a decade since the internet’s commercialization, the use of the internet in marketing has become unavoidable.
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How to Increase Customer Equity Marketing Essay
7 pages (1877 words) , Download 1 , Essay
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Customer relationship management is the use of technological tools that will help a company to enhance a good relationship between the company and the current and future customers. Customer relation mapping tools enable companies to make a reason map that effectively represents the state of the customer and that of the company.
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Understanding Service-Dominant Logic Marketing Essay
9 pages (2528 words) , Download 1 , Essay
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FP7 articulates that consumers and the service providers should mutually reveal their consent to value proposition. For example, many universities are often engaged in the screening of applicants meticulously in order to identify whether the potential candidates will be successful in their universities.
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Aspects of ITunes Marketing Strategy Marketing Essay
6 pages (1826 words) , Download 1 , Essay
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The social media is characterized by unbridled sharing of information, which is not what Apple wants because it affects profitability as well as the product quality and user experience. Finally, iTunes is part of the wider and highly integrated Apple ecosystem with its own social media infrastructure.
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Expansion of Apple Company Business Marketing Essay
8 pages (2787 words) , Download 1 , Essay
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Luckily, Apple’s intellectual rights were well protected hence the company was compensated. The issue of counterfeit products especially in the electronic industry is another major limitation (Terry, 2002, p.28). However, this can be overwhelmed by sensitizing the public on the need for buying original products.
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Public Relations for Marketing Marketing Essay
7 pages (2577 words) , Download 1 , Essay
Free
Stakeholders of an organization will always judge the products of the company based on this messaging system and therefore help in creating a brand image for the company (Lieber, 2008). This will, in turn, create a positive image for the company, leading to an increase in the market share of the organization under consideration.
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Patterns of Behaviour and Buying Process of the Consumers Marketing Essay
8 pages (2139 words) , Download 1 , Essay
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McCarthy & Perreault (1990, p. 66) define an attitude as “a learned predisposition to behave in a consistently favourable or unfavourable way towards market-related objects or situations.” People are exposed to a product and they develop a certain attitude towards it which in turn shapes their behaviour.
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The Importance of Marketing Department in Companies Marketing Essay
7 pages (1925 words) , Download 1 , Essay
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Building a strong relationship with the customers is very important as it does help in creating a good brand image. With the changing nature of customer demands, it is very important that the products and services been provided do create good customer value and also achieves maximum satisfaction of the customer.
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Mock-Up Advertisement for a Sport Nike Product Marketing Essay
6 pages (1607 words) , Download 1 , Essay
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The distribution strategy also follows the price penetration strategy. Since the objective of penetration is to enter a market and to increase the sales, the marketplace must be broad. Hence, it is clear that the market of Puma and Reebok is quite broad in nature and their products are distributed globally.
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Process of the Russian Real Estate Purchase Marketing Essay
6 pages (1890 words) , Download 1 , Essay
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The study indicated that the decision-making process is sophisticated and should be analysed or judged only considering the entire influencing factors. There are many factors that such as transaction costs, durability, interest rate, perils which make the decision to purchase in Russian Real Estate optimal most of the time.
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The Failure of the UKs Northern Rock Bank Marketing Essay
6 pages (1734 words) , Download 1 , Essay
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King stressed on the important role of the central banks to check that incentives are there no to encourage overt risk-taking and devaluation of risk so that crisis in future could be avoided. Irrespective of the moral hazards, the central banks cannot get away from their responsibility of acting as lender of the last resort.
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Comparison of Different Organizations Structures Marketing Essay
8 pages (2221 words) , Download 1 , Essay
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The use of technology can both improve and hinder the effectiveness of team functioning. Change of technology means that a team must maintain and update its knowledge in order to maintain its effectiveness. Some of the technologies that can improve team functioning are mobile phones, e-mails, computers, groupware, among others (French 2011, p. 67).
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Principles of Marketing Marketing Essay
10 pages (2791 words) , Download 1 , Essay
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A metric is a system of measurement that quantifies dynamics, characteristics, and trends. In almost all disciplines, practitioners employ metrics to expound phenomena, share findings, diagnose causes, and project the outcomes of future events. Throughout the worlds of business, science, and government, metrics ensures objectivity and rigor. 
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The Youth Marketing of Levis Jeans Marketing Essay
6 pages (1904 words) , Download 1 , Essay
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International trade is associated with the exchange of products or services by one company across the national borders. There are three major kinds of international trade that can be undertaken by a company and are based on theories such as the theory of mercantile, the theory of absolute cost advantage and theory of comparative cost advantage.
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The Global Business Environment Marketing Essay
7 pages (1835 words) , Download 1 , Essay
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It is true that an aggressive promotional strategy creates a significant awareness among the target customers. Moreover, it ensures a high brand recall. Therefore, it would be effective for the organizations to adopt and implement a cost-leadership strategy and sales promotion strategy in the business operation process.
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Advantages and Disadvantages of Social Marketing Campaign Marketing Essay
7 pages (2027 words) , Download 1 , Essay
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The attribution theory in psychology tells about how do people attach meaning to other's behavior, or their own? (McLeaod, 2010). For example, celebrities usually play a significant role in cultivating smoking behaviors among people. Teenagers and children have a tendency to imitate film stars and other celebrities.
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Trading Blocs and Their Effects on the Globalization of the Marketing Strategies Marketing Essay
8 pages (2568 words) , Download 1 , Essay
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The trading blocs enable companies to conduct business across numerous nations by applying integrated global strategies of marketing (Akkya, 2010). These firms follow standardized pricing, product, promotional, communicational, segmenting, targeting and positional strategies because they cater to globalized consumers in markets.
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How E-Marketing Impact on Marketing Area Marketing Essay
8 pages (2429 words) , Download 1 , Essay
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Businesses incorporate this ability into their entire strategy (Ginovsky, 2001, p. 8). Situations exist where internet marketing develops to the degree of particular business institutions generate income by making comparisons on various websites commonly referred to by scholars and players in the marketing industry as comparison websites.
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Gaming and the Marketing Mix Marketing Essay
6 pages (1634 words) , Download 1 , Essay
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In contemporary marketing, approach companies have been associating their products with other aspects that can enhance its appeal, amid the customers. In this regard, the alignment of advergaming with that of products is one such approach of marketing of the business units (Kirby & Marsden, 2007).
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Fast Food Restaurant Marketing Case Study
6 pages (1676 words) , Download 1 , Case Study
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The food sold in fast-food restaurants is prepared in advance in bulk and kept hot ready for sale. They provide food that is prepared and packed ready for orders. Fast food restaurants usually offer to take away services, although seating is sometimes provided.  
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The Process of Researching Keywords Marketing Essay
6 pages (1919 words) , Download 1 , Essay
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Choosing and ranking for the “appropriate” keywords may break or make any website that is out to reach multitudes (Enge, p211). Through the detective task of puzzling out the keyword demand for the market, one learns more about his clients as a whole bunch. One also has the opportunity to learn which phrases and terms to focus on in SEO.
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Marketing Plan for T-Mobile Marketing Assignment
6 pages (1776 words) , Download 1 , Assignment
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The company boasts of subscriptions of more than 230 million users, with projections indicating an increase in these figures to 250 million users this year. T-Mobile brand has a presence in more than 50 nations all over the world, making T-Mobile International the 15th largest in the world when it comes to the provision of mobile services. 
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John Lewis Marketing and Brand Management Strategies Marketing Assignment
8 pages (2139 words) , Download 1 , Assignment
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Having formed a partnership with over 30 enterprises in the United Kingdom alone, the organization has a clear and vibrant branding strategy that diligently attracts customers from a wider margin who enjoy a share of satisfying products at reasonable prices.
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The Marketing Manager in Mercedes I Marketing Case Study
8 pages (2446 words) , Download 1 , Case Study
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The Ukrainian market is a tricky one to venture into because of the low purchasing power of the population in this country: versus the high cost of production of the product that the company has to offer which in this case is a Mercedes Benz product.
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