Marketing Essays

McCarthy & Perreault (1990, p. 66) define an attitude as “a learned predisposition to behave in a consistently favourable or unfavourable way towards market-related objects or situations.” People are exposed to a product and they develop a certain attitude towards it which in turn shapes their behaviour.

Building a strong relationship with the customers is very important as it does help in creating a good brand image. With the changing nature of customer demands, it is very important that the products and services been provided do create good customer value and also achieves maximum satisfaction of the customer.

The distribution strategy also follows the price penetration strategy. Since the objective of penetration is to enter a market and to increase the sales, the marketplace must be broad. Hence, it is clear that the market of Puma and Reebok is quite broad in nature and their products are distributed globally.

The study indicated that the decision-making process is sophisticated and should be analysed or judged only considering the entire influencing factors. There are many factors that such as transaction costs, durability, interest rate, perils which make the decision to purchase in Russian Real Estate optimal most of the time.

King stressed on the important role of the central banks to check that incentives are there no to encourage overt risk-taking and devaluation of risk so that crisis in future could be avoided. Irrespective of the moral hazards, the central banks cannot get away from their responsibility of acting as lender of the last resort.

The use of technology can both improve and hinder the effectiveness of team functioning. Change of technology means that a team must maintain and update its knowledge in order to maintain its effectiveness. Some of the technologies that can improve team functioning are mobile phones, e-mails, computers, groupware, among others (French 2011, p. 67).

A metric is a system of measurement that quantifies dynamics, characteristics, and trends. In almost all disciplines, practitioners employ metrics to expound phenomena, share findings, diagnose causes, and project the outcomes of future events. Throughout the worlds of business, science, and government, metrics ensures objectivity and rigor. 

International trade is associated with the exchange of products or services by one company across the national borders. There are three major kinds of international trade that can be undertaken by a company and are based on theories such as the theory of mercantile, the theory of absolute cost advantage and theory of comparative cost advantage.

It is true that an aggressive promotional strategy creates a significant awareness among the target customers. Moreover, it ensures a high brand recall. Therefore, it would be effective for the organizations to adopt and implement a cost-leadership strategy and sales promotion strategy in the business operation process.

The attribution theory in psychology tells about how do people attach meaning to other's behavior, or their own? (McLeaod, 2010). For example, celebrities usually play a significant role in cultivating smoking behaviors among people. Teenagers and children have a tendency to imitate film stars and other celebrities.

The trading blocs enable companies to conduct business across numerous nations by applying integrated global strategies of marketing (Akkya, 2010). These firms follow standardized pricing, product, promotional, communicational, segmenting, targeting and positional strategies because they cater to globalized consumers in markets.

Businesses incorporate this ability into their entire strategy (Ginovsky, 2001, p. 8). Situations exist where internet marketing develops to the degree of particular business institutions generate income by making comparisons on various websites commonly referred to by scholars and players in the marketing industry as comparison websites.

In contemporary marketing, approach companies have been associating their products with other aspects that can enhance its appeal, amid the customers. In this regard, the alignment of advergaming with that of products is one such approach of marketing of the business units (Kirby & Marsden, 2007).

The food sold in fast-food restaurants is prepared in advance in bulk and kept hot ready for sale. They provide food that is prepared and packed ready for orders. Fast food restaurants usually offer to take away services, although seating is sometimes provided.  

Choosing and ranking for the “appropriate” keywords may break or make any website that is out to reach multitudes (Enge, p211). Through the detective task of puzzling out the keyword demand for the market, one learns more about his clients as a whole bunch. One also has the opportunity to learn which phrases and terms to focus on in SEO.

The company boasts of subscriptions of more than 230 million users, with projections indicating an increase in these figures to 250 million users this year. T-Mobile brand has a presence in more than 50 nations all over the world, making T-Mobile International the 15th largest in the world when it comes to the provision of mobile services. 

Having formed a partnership with over 30 enterprises in the United Kingdom alone, the organization has a clear and vibrant branding strategy that diligently attracts customers from a wider margin who enjoy a share of satisfying products at reasonable prices.

The Ukrainian market is a tricky one to venture into because of the low purchasing power of the population in this country: versus the high cost of production of the product that the company has to offer which in this case is a Mercedes Benz product.

Advertising is the most important tool to promote and create awareness about the product in the minds of the customers. In the case of the apparel industry, the celebrity endorsement in the UK market is an effective tool for specific customer segments. Most of the people get attracted to celebrities who are promoting any specific brand or product. 

There are two categories of technologies that are disruptive and sustaining. However, the term disruptive technology has been changed to disruptive innovation to show the fact that it is not the technology that is disruptive but the strategy involved in innovation is what leads to disruption. Disruptive innovations are advantageous because they cater for customers who are not able to afford goods and services. 

In addition to this, the paper will create a product that will be helpful in satisfying the needs of the least satisfied customer group. Here, price strategies are identified along with the promotional activities, a sample of promotional tools, and the problems that may arise while marketing the proposed product. 

Management is a very important part of any work. It helps a person to get organized and work in a manner, which can be fruitful for the business as well as help a person in achieving the target of sales. Marketing, selling and distribution also require management to work in an effective and efficient manner.

Planned and emergent approaches transverse various strategy approaches for employing in the management and planning processes. The emergent approach to strategy entails a pattern of activity within the organization that develops over time in the absence of specified mission and goals. The planned approach to planning is the most influential and widely used approach.

For instance, Chinese women will associate white skin with wealth. Hence, skin whitening and brightening products will be having a better market in China compared to other countries that do not hold such a belief. The social class, level of income, the climate of the area, and the aesthetic culture of the country, also influences the preference.

Postmodernism is a change of era not only in terms of social, cultural and economic sense but also in the field of product branding. Thus, the presumption of the modern marketing approach seems to be obsolete and ineffective. The remarks on the postmodern branding concept are nevertheless worth considering.

The masculinity system is embedded in individuals from their school-age and it continues to develop throughout their life. Here also America has a greater score i.e. 62% and France has 43%. This indicates that Americans are usually more competitive than French and therefore they can be targeted through competitive marketing strategies and substitute products.

The price can be established for profit maximization for services offered and for every unit sold or from the overall market. The pricing strategy can be employed to protect a market that already exists from new entrants, to proliferate market share to move into a new market.

The marketing mix has been predominated by the famous “4Ps” that include price, product, promotion, and place. Conversely, because of the intangible, heterogeneous, inseparable, and perishability nature of services, there was a need to extend the ‘4Ps’ to accommodate this distinctive characteristic of services, which include physical evidence, people, and process.

They place emphasis on their brands through the unique advertising models that both manufacturers employ. This paper discusses the promotional strategies used by the manufacturers given adequate marketing information. It proposes consumer-oriented promotions that other manufacturers in the industry could use for the success of their products. 

It offers dynamic business products ranging from domestic and international mailing services to road, rail, air, and ocean freight services to its local and international clients (Mintzberg & Quinn 2007). It also offers chain supplies to the private and public sectors.

The company operates from 9 hubs located in the United States, Japan, and Guam. According to current air transport statistics, United Airlines is the 3rd largest airline in the U.S. in terms of passengers handled. The company has a fleet size of 701 airplanes and serves over 370 destinations both internationally and domestically.

The hospitality industry is among the largest manufacturers in the world, and it needs to adopt the use of technology. This is what has to lead to our Company Hos Tech to come up with an MRD (Multi-functional Remote Device) to be used particularly in the hospitality industry. The discussion below outlines the competitive edge and the strategic marketing strategy for MRD.

Buying ethical goods from companies with ethical values are just a way that fairtrade tries to help the producers to avoid exploitation from unethical, selfish companies who offer low wages to producers therefore when people buy Fairtrade they are symbolically performing ethical consumption although a lot of factors contribute to the purchase of these goods.

The issues discussed in this paper highlight the operational changes that a firm needs to make in order to successfully implement international marketing strategies. It also covers the different issues faced by the firms of both host and domestic countries. The firms that are involved in overseas trading are affected by several factors brought by cultural differences among the countries. 

The importance of consumer relationships could not be discounted because it helps marketers to make better plans and strategies to achieve better results. CRM is all about customers’ satisfaction, so that understanding their needs puts the company ahead of the competition, and spells profitability for the business.

This coursework clearly outlines the different dimensions of the service sector. In this particular coursework, various marketing mix elements of electric goods distributorship are highlighted. Theoretical frameworks such as the seduction framework, service marketing triangle, etc., are described in this paper.

The government may intervene to cause the information about cost and benefits being widely available in the market among different groups of consumers. Some of the ways that the government may intervene to cause that information may be uniformly available about the product throughout the society are through the following measures. 

Marketing communications is often stated to be the requirement that increases the ability of the organization to meet with its projected sales needs. With an efficient communication purview, the organization can ensure that the different objectives are met. The organization could successfully market their movie Shaun of the Dead and increase their interest of the visitors to watch the movie in the theatres.

Many families rely on particular events, which generally brings the family members together to help them maintain their consumption practices. Such events, which bring people together, are like Christmas, which is widely celebrated and followed by much Christian faithful. Thus, a Christian celebration helps family conduct their traditional practices.

The Digital revolution has a huge contributing to improving global marketing. This revolution introduced much-advanced technology and process which have benefited the whole world. The era of information is started for this revolution. The marketing activities of the company developed a lot for the digital revolution.

Considering the conceptualization of entrepreneurial ideas that was brewed by Steve Jobs and Steve Wozniak, many start-up influences were observed throughout his entrepreneurial journey. However, it must be considered that not all these influences were present in the journey of Steve Wozniak, which also offers a realistic purview to the assertion.

Quantitative research is research that looks at the whole topic of interest with a set objective. It is to say that the research seeks to inquire about the prospective causes of a phenomenon and also verify its effect. In brief, it has a hypothesis or an educated guess which the study seeks to confirm as either true or false, in brief, it is deductive in nature. 

Reduced government budget causes the mood whereby marketers have an overriding impact on. As much as there is a good development on growth especially within HYT S. A., most rich consumers are still believing and sticking to their monetary gains and opting on investment in order to generate more wealth.

This change in ownership of the brand swayed consumer’s perceptions and ideas towards the brand, and as such, required an executive move from the Tata Motors Limited in order to win back the support of its customers. 

Marketing of new products or services is among the most discussed topics in the corporate world because very few companies succeed in making the best out of their ventures for the first time in a new market. Relatively, marketing strategies and campaigns put ample attention on product channels, customer satisfaction, market competition, advertising, pricing, and profit.

Ford Motor Company identified as Ford is a company that has made effective use of marketing tools since its inception until date, which has enabled the company to ensure success. The aim of the study is to focus on the importance of marketing and procedures that assist the marketers of Ford in the deliverance of quality performance for optimizing customer satisfaction.

Creating a value proposition is a critical business strategy for an organic company since it is a promise to deliver value to customers. Organic growth focuses on designing a product or service from scratch with the hope that when it’s laid in front of a customer it will be accepted.

The company utilizes Direct Mail Marketing to advance huge numbers of its new products, targeting trade organizations. Direct mailings will frequently incorporate Google AdWords coupons or data on how Google can help organizations promote their products. 

Weinstein (2014) believes that segmenting the market is essential to identify the target market of a company. So, a company conducts a market survey to determine the important features of each market segment. Niche companies can have one target market while other businesses can have 4 or 8 segments or even more.

In order to boost profitability, Goodness Superfoods are planning to introduce a product in Coles. Marketing plans of the ‘Better For U! Wild Berries & Yoghurt Bars’ is developed in the current section. This study is divided into three different segments like market support, brand image, and price, and promotion (Trainor, Krush and Agnihotri, 2013).