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Marketing Essays

Result for Subject Marketing:
19895 essays
Controls of Advertising and the Media Marketing Essay
6 pages (1814 words) , Download 1 , Essay
Free
In this case, advertisers gradually test the boundaries and public responses thus raising the issues on which the panels are adjudicated (Feintuck and Varney 2006, p197). However, the best sources for the media student are these jurisdictions that give a clear indication of what the society is prepared to tolerate at any one given time.
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The Behavioral Intentions of Consumers Marketing Essay
7 pages (2059 words) , Download 2 , Essay
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This paper aims at discussing the various factors that influence consumers’ behavioral actions. The essay will also examine whether the behavioral intentions of consumers can be considered valid predictors of consumer behavior. The paper will also focus on the various ways that marketers can use to try and influence behavioral intentions in practice.
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Retailing Business on International Platform Marketing Essay
8 pages (2478 words) , Download 1 , Essay
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One of the aspects which made the retail business an easy process is E-tailing. However, E-tailing is still in the infancy stage and needs advancement. The other mode of entry is franchising, licensing, and other ways. However, merely opening stores abroad retail business cannot succeed.
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Marketing Communication of PETA Miss USA Queen Marketing Essay
6 pages (1823 words) , Download 1 , Essay
Free
The marketing perspective is equally perfectly addressed, considering that both adverts combine a high degree of ostensive communication and a moderate but surprising degree of covert communication, to arouse the interest of the audience with catchy photographic symbols in both messages, and then compliment the same with sincere and serious messages.
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Marketing Strategy of Message Without Words Marketing Essay
7 pages (1958 words) , Download 1 , Essay
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Newspapers and magazines are among the most efficient print-media networks that this image can utilize. The most common magazines that this image can be portrayed together with the message include Glamour, Cosmopolitan, Vogue, Redbook, and Details. These magazines will be selected since they are the most widely read magazines across the world.
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Marketing Plan for Rockness Festival Marketing Essay
6 pages (1796 words) , Download 1 , Essay
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SMART criteria give the organizers guideline of setting objectives of the activity. Event growth and commanding market share can be achieved by increasing the number of acts by 10%. This can be achieved by inviting more rock bands and groups to perform at the festival. The progress indicator will be measured by the response of tickets sold.
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Information Systems Strategy Marketing Essay
9 pages (2827 words) , Download 1 , Essay
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The internet became commercially available in the market in 1994. Commercializing the internet generated a debate on if it was necessary to introduce a new concept in marketing. Now with a decade since the internet’s commercialization, the use of the internet in marketing has become unavoidable.
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How to Increase Customer Equity Marketing Essay
7 pages (1877 words) , Download 1 , Essay
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Customer relationship management is the use of technological tools that will help a company to enhance a good relationship between the company and the current and future customers. Customer relation mapping tools enable companies to make a reason map that effectively represents the state of the customer and that of the company.
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Understanding Service-Dominant Logic Marketing Essay
9 pages (2528 words) , Download 1 , Essay
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FP7 articulates that consumers and the service providers should mutually reveal their consent to value proposition. For example, many universities are often engaged in the screening of applicants meticulously in order to identify whether the potential candidates will be successful in their universities.
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Aspects of ITunes Marketing Strategy Marketing Essay
6 pages (1826 words) , Download 1 , Essay
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The social media is characterized by unbridled sharing of information, which is not what Apple wants because it affects profitability as well as the product quality and user experience. Finally, iTunes is part of the wider and highly integrated Apple ecosystem with its own social media infrastructure.
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Expansion of Apple Company Business Marketing Essay
8 pages (2787 words) , Download 1 , Essay
Free
Luckily, Apple’s intellectual rights were well protected hence the company was compensated. The issue of counterfeit products especially in the electronic industry is another major limitation (Terry, 2002, p.28). However, this can be overwhelmed by sensitizing the public on the need for buying original products.
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Public Relations for Marketing Marketing Essay
7 pages (2577 words) , Download 1 , Essay
Free
Stakeholders of an organization will always judge the products of the company based on this messaging system and therefore help in creating a brand image for the company (Lieber, 2008). This will, in turn, create a positive image for the company, leading to an increase in the market share of the organization under consideration.
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Patterns of Behaviour and Buying Process of the Consumers Marketing Essay
8 pages (2139 words) , Download 1 , Essay
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McCarthy & Perreault (1990, p. 66) define an attitude as “a learned predisposition to behave in a consistently favourable or unfavourable way towards market-related objects or situations.” People are exposed to a product and they develop a certain attitude towards it which in turn shapes their behaviour.
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The Importance of Marketing Department in Companies Marketing Essay
7 pages (1925 words) , Download 1 , Essay
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Building a strong relationship with the customers is very important as it does help in creating a good brand image. With the changing nature of customer demands, it is very important that the products and services been provided do create good customer value and also achieves maximum satisfaction of the customer.
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Mock-Up Advertisement for a Sport Nike Product Marketing Essay
6 pages (1607 words) , Download 1 , Essay
Free
The distribution strategy also follows the price penetration strategy. Since the objective of penetration is to enter a market and to increase the sales, the marketplace must be broad. Hence, it is clear that the market of Puma and Reebok is quite broad in nature and their products are distributed globally.
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Process of the Russian Real Estate Purchase Marketing Essay
6 pages (1890 words) , Download 1 , Essay
Free
The study indicated that the decision-making process is sophisticated and should be analysed or judged only considering the entire influencing factors. There are many factors that such as transaction costs, durability, interest rate, perils which make the decision to purchase in Russian Real Estate optimal most of the time.
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The Failure of the UKs Northern Rock Bank Marketing Essay
6 pages (1734 words) , Download 1 , Essay
Free
King stressed on the important role of the central banks to check that incentives are there no to encourage overt risk-taking and devaluation of risk so that crisis in future could be avoided. Irrespective of the moral hazards, the central banks cannot get away from their responsibility of acting as lender of the last resort.
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Comparison of Different Organizations Structures Marketing Essay
8 pages (2221 words) , Download 1 , Essay
Free
The use of technology can both improve and hinder the effectiveness of team functioning. Change of technology means that a team must maintain and update its knowledge in order to maintain its effectiveness. Some of the technologies that can improve team functioning are mobile phones, e-mails, computers, groupware, among others (French 2011, p. 67).
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Principles of Marketing Marketing Essay
10 pages (2791 words) , Download 1 , Essay
Free
A metric is a system of measurement that quantifies dynamics, characteristics, and trends. In almost all disciplines, practitioners employ metrics to expound phenomena, share findings, diagnose causes, and project the outcomes of future events. Throughout the worlds of business, science, and government, metrics ensures objectivity and rigor. 
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The Youth Marketing of Levis Jeans Marketing Essay
6 pages (1904 words) , Download 1 , Essay
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International trade is associated with the exchange of products or services by one company across the national borders. There are three major kinds of international trade that can be undertaken by a company and are based on theories such as the theory of mercantile, the theory of absolute cost advantage and theory of comparative cost advantage.
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The Global Business Environment Marketing Essay
7 pages (1835 words) , Download 1 , Essay
Free
It is true that an aggressive promotional strategy creates a significant awareness among the target customers. Moreover, it ensures a high brand recall. Therefore, it would be effective for the organizations to adopt and implement a cost-leadership strategy and sales promotion strategy in the business operation process.
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Advantages and Disadvantages of Social Marketing Campaign Marketing Essay
7 pages (2027 words) , Download 1 , Essay
Free
The attribution theory in psychology tells about how do people attach meaning to other's behavior, or their own? (McLeaod, 2010). For example, celebrities usually play a significant role in cultivating smoking behaviors among people. Teenagers and children have a tendency to imitate film stars and other celebrities.
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Trading Blocs and Their Effects on the Globalization of the Marketing Strategies Marketing Essay
8 pages (2568 words) , Download 1 , Essay
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The trading blocs enable companies to conduct business across numerous nations by applying integrated global strategies of marketing (Akkya, 2010). These firms follow standardized pricing, product, promotional, communicational, segmenting, targeting and positional strategies because they cater to globalized consumers in markets.
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How E-Marketing Impact on Marketing Area Marketing Essay
8 pages (2429 words) , Download 1 , Essay
Free
Businesses incorporate this ability into their entire strategy (Ginovsky, 2001, p. 8). Situations exist where internet marketing develops to the degree of particular business institutions generate income by making comparisons on various websites commonly referred to by scholars and players in the marketing industry as comparison websites.
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Gaming and the Marketing Mix Marketing Essay
6 pages (1634 words) , Download 1 , Essay
Free
In contemporary marketing, approach companies have been associating their products with other aspects that can enhance its appeal, amid the customers. In this regard, the alignment of advergaming with that of products is one such approach of marketing of the business units (Kirby & Marsden, 2007).
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Fast Food Restaurant Marketing Case Study
6 pages (1676 words) , Download 1 , Case Study
Free
The food sold in fast-food restaurants is prepared in advance in bulk and kept hot ready for sale. They provide food that is prepared and packed ready for orders. Fast food restaurants usually offer to take away services, although seating is sometimes provided.  
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The Process of Researching Keywords Marketing Essay
6 pages (1919 words) , Download 1 , Essay
Free
Choosing and ranking for the “appropriate” keywords may break or make any website that is out to reach multitudes (Enge, p211). Through the detective task of puzzling out the keyword demand for the market, one learns more about his clients as a whole bunch. One also has the opportunity to learn which phrases and terms to focus on in SEO.
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Marketing Plan for T-Mobile Marketing Assignment
6 pages (1776 words) , Download 1 , Assignment
Free
The company boasts of subscriptions of more than 230 million users, with projections indicating an increase in these figures to 250 million users this year. T-Mobile brand has a presence in more than 50 nations all over the world, making T-Mobile International the 15th largest in the world when it comes to the provision of mobile services. 
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John Lewis Marketing and Brand Management Strategies Marketing Assignment
8 pages (2139 words) , Download 1 , Assignment
Free
Having formed a partnership with over 30 enterprises in the United Kingdom alone, the organization has a clear and vibrant branding strategy that diligently attracts customers from a wider margin who enjoy a share of satisfying products at reasonable prices.
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The Marketing Manager in Mercedes I Marketing Case Study
8 pages (2446 words) , Download 1 , Case Study
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The Ukrainian market is a tricky one to venture into because of the low purchasing power of the population in this country: versus the high cost of production of the product that the company has to offer which in this case is a Mercedes Benz product.
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Advertising and Consumer Buying Behavior in the Apparel Industry Marketing Dissertation
49 pages (10054 words) , Download 1 , Dissertation
Advertising is the most important tool to promote and create awareness about the product in the minds of the customers. In the case of the apparel industry, the celebrity endorsement in the UK market is an effective tool for specific customer segments. Most of the people get attracted to celebrities who are promoting any specific brand or product. 
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Identifying the Industries Marketing Coursework
8 pages (2371 words) , Download 1 , Coursework
Free
There are two categories of technologies that are disruptive and sustaining. However, the term disruptive technology has been changed to disruptive innovation to show the fact that it is not the technology that is disruptive but the strategy involved in innovation is what leads to disruption. Disruptive innovations are advantageous because they cater for customers who are not able to afford goods and services. 
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Four Seasons Hotel at Park Lane, London Marketing Essay
8 pages (2371 words) , Download 1 , Essay
Free
In addition to this, the paper will create a product that will be helpful in satisfying the needs of the least satisfied customer group. Here, price strategies are identified along with the promotional activities, a sample of promotional tools, and the problems that may arise while marketing the proposed product. 
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Sales and Distribution Management Marketing Coursework
8 pages (2193 words) , Download 1 , Coursework
Free
Management is a very important part of any work. It helps a person to get organized and work in a manner, which can be fruitful for the business as well as help a person in achieving the target of sales. Marketing, selling and distribution also require management to work in an effective and efficient manner.
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Business and Marketing Planning Assessment Marketing Coursework
8 pages (2277 words) , Download 1 , Coursework
Free
Planned and emergent approaches transverse various strategy approaches for employing in the management and planning processes. The emergent approach to strategy entails a pattern of activity within the organization that develops over time in the absence of specified mission and goals. The planned approach to planning is the most influential and widely used approach.
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Cosmetics Giants Segment the Global Cosmetics Market Marketing Assignment
6 pages (1737 words) , Download 5 , Assignment
Free
For instance, Chinese women will associate white skin with wealth. Hence, skin whitening and brightening products will be having a better market in China compared to other countries that do not hold such a belief. The social class, level of income, the climate of the area, and the aesthetic culture of the country, also influences the preference.
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The Process of Branding Marketing Coursework
6 pages (1699 words) , Download 1 , Coursework
Free
Postmodernism is a change of era not only in terms of social, cultural and economic sense but also in the field of product branding. Thus, the presumption of the modern marketing approach seems to be obsolete and ineffective. The remarks on the postmodern branding concept are nevertheless worth considering.
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Evaluating the Impact of Marketing on the Country Marketing Assignment
6 pages (1718 words) , Download 2 , Assignment
Free
The masculinity system is embedded in individuals from their school-age and it continues to develop throughout their life. Here also America has a greater score i.e. 62% and France has 43%. This indicates that Americans are usually more competitive than French and therefore they can be targeted through competitive marketing strategies and substitute products.
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Pricing Strategy and Tactics of Thomson Holidays Marketing Essay
7 pages (1917 words) , Download 1 , Essay
Free
The price can be established for profit maximization for services offered and for every unit sold or from the overall market. The pricing strategy can be employed to protect a market that already exists from new entrants, to proliferate market share to move into a new market.
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British American Tobacco Services Marketing Mix Marketing Essay
7 pages (3023 words) , Download 4 , Essay
Free
The marketing mix has been predominated by the famous “4Ps” that include price, product, promotion, and place. Conversely, because of the intangible, heterogeneous, inseparable, and perishability nature of services, there was a need to extend the ‘4Ps’ to accommodate this distinctive characteristic of services, which include physical evidence, people, and process.
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Promotional and Advertising Strategies Marketing Essay
7 pages (1924 words) , Download 1 , Essay
Free
They place emphasis on their brands through the unique advertising models that both manufacturers employ. This paper discusses the promotional strategies used by the manufacturers given adequate marketing information. It proposes consumer-oriented promotions that other manufacturers in the industry could use for the success of their products. 
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Marketing Plan of DHL Express Marketing Essay
7 pages (2040 words) , Download 2 , Essay
Free
It offers dynamic business products ranging from domestic and international mailing services to road, rail, air, and ocean freight services to its local and international clients (Mintzberg & Quinn 2007). It also offers chain supplies to the private and public sectors.
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Marketing Plan for United Airlines Marketing Essay
7 pages (2040 words) , Download 1 , Essay
Free
The company operates from 9 hubs located in the United States, Japan, and Guam. According to current air transport statistics, United Airlines is the 3rd largest airline in the U.S. in terms of passengers handled. The company has a fleet size of 701 airplanes and serves over 370 destinations both internationally and domestically.
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Working on the Plan Marketing Essay
7 pages (1927 words) , Download 1 , Essay
Free
The hospitality industry is among the largest manufacturers in the world, and it needs to adopt the use of technology. This is what has to lead to our Company Hos Tech to come up with an MRD (Multi-functional Remote Device) to be used particularly in the hospitality industry. The discussion below outlines the competitive edge and the strategic marketing strategy for MRD.
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Implications of Consumer Ethics Marketing Coursework
7 pages (2174 words) , Download 2 , Coursework
Free
Buying ethical goods from companies with ethical values are just a way that fairtrade tries to help the producers to avoid exploitation from unethical, selfish companies who offer low wages to producers therefore when people buy Fairtrade they are symbolically performing ethical consumption although a lot of factors contribute to the purchase of these goods.
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Globalization in the Perspective of International Marketing Marketing Coursework
8 pages (2929 words) , Download 1 , Coursework
Free
The issues discussed in this paper highlight the operational changes that a firm needs to make in order to successfully implement international marketing strategies. It also covers the different issues faced by the firms of both host and domestic countries. The firms that are involved in overseas trading are affected by several factors brought by cultural differences among the countries. 
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Marketing Orientation Marketing Coursework
6 pages (1771 words) , Download 3 , Coursework
Free
The importance of consumer relationships could not be discounted because it helps marketers to make better plans and strategies to achieve better results. CRM is all about customers’ satisfaction, so that understanding their needs puts the company ahead of the competition, and spells profitability for the business.
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Electrical Goods Distributors Marketing Coursework
8 pages (2312 words) , Download 1 , Coursework
Free
This coursework clearly outlines the different dimensions of the service sector. In this particular coursework, various marketing mix elements of electric goods distributorship are highlighted. Theoretical frameworks such as the seduction framework, service marketing triangle, etc., are described in this paper.
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Market Failure and Government Attempt to Correct It Marketing Coursework
8 pages (2194 words) , Download 1 , Coursework
Free
The government may intervene to cause the information about cost and benefits being widely available in the market among different groups of consumers. Some of the ways that the government may intervene to cause that information may be uniformly available about the product throughout the society are through the following measures. 
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Marketing Communications Marketing Coursework
7 pages (2348 words) , Download 1 , Coursework
Free
Marketing communications is often stated to be the requirement that increases the ability of the organization to meet with its projected sales needs. With an efficient communication purview, the organization can ensure that the different objectives are met. The organization could successfully market their movie Shaun of the Dead and increase their interest of the visitors to watch the movie in the theatres.
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