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… The paper "Customer Relationship Management for a Higher Level of customer service" Is a great example of a Management Case Study.... nbsp; The paper "Customer Relationship Management for a Higher Level of customer service" Is a great example of a Management Case Study.... In order to accomplish those goals, businesses must understand their customers' wants and needs so that customer service and other processes can be designed to serve them effectively....
9 Pages
(2250 words)
Case Study
The unit of analysis in the study of the relationship between the provider and the service provider is the venture level.... In an article by Christina Sitchmann and Maren von Selasinky, these two writers try to explain the drivers of service export performance.... In an article by Christina Sitchmann and Maren von Selasinky, Exporting services successfully; Antecedents and performance implications of customer relationships which is my point of reference; the two writers try to explain the drivers of service export performance....
10 Pages
(2500 words)
Essay
When customers seek out services to consume as products, they look for the intrinsic service and value associated with it.... When customers seek out services to consume as products, they look for the intrinsic service and value associated with it as well as the extrinsic factors of service quality and value-added proposition.... The value-added proposition by service providers is largely based on the servicescape dimensions....
12 Pages
(3000 words)
Research Paper
In view of this, Lyu, Chao, Chen, and Huang (2012) observed that effective CRM models, with suitable technology for supporting communication between customers and enterprises can result in a good relationship between customers and enterprises.... … The paper 'customer Relation Management System' is a great example of a Management Case Study.... customer relationship management (CRM) as defined by Chen and Popovich (2003) is a combination of technology, processes, and people seeking to understand the customers....
8 Pages
(2000 words)
Case Study
The company has been able to build a reputation of excellence in terms of safety, operational reliability and customer service.... … The paper “Management Perception of Customer Expectations, Service Quality Specified by Management, and customer Expectations of the Service” is a delightful version of marketing on marketing.... The paper “Management Perception of Customer Expectations, Service Quality Specified by Management, and customer Expectations of the Service” is a delightful version of marketing on marketing....
6 Pages
(1500 words)
Essay
… The paper "The Impact of Relationship Type on Customer Loyalty in the Context of service Failures" is a great example of a Marketing Assignment.... In the article, “The Impact of Relationship Type on Customer Loyalty in a Context of service Failures”, Mattila (2001) explores the effect that relationship types have on the responses and behavioral intentions of customers.... nbsp; The paper "The Impact of Relationship Type on Customer Loyalty in the Context of service Failures" is a great example of a Marketing Assignment....
6 Pages
(1500 words)
Assignment
… The essay "order management and customer service" is a great example of an essay on management.... The essay "order management and customer service" is a great example of an essay on management.... order management and customer service are among the most important concepts of logistics management.... The paper discusses the process involved in order management and customer services.... Concepts of logistic management are very vital when operating a business entity....
12 Pages
(3000 words)
Essay
There is internal marketing between Hilton's management and its accommodation services providers which enables delivery of the services.... Between the management and the customers, there exists external marketing which sets promises to current and prospective accommodation customers....
The department borrows heavily on Zeithaml and Bitner's service marketing triangle which illustrates the relationship between the management, employees and the customer....
6 Pages
(1500 words)
Case Study