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Marketing Essays

Result for Subject Marketing:
19702 essays
Market Failure Evident in the Pollution Created by the Extraction of Oil from Tar Sands Marketing Coursework
8 pages (2094 words) , Download 0 , Coursework
Free
The paper "Market Failure Evident in the Pollution Created by the Extraction of Oil from Tar Sands" is a good example of marketing coursework. Market failure is a situation in an economy where the free market fails to allocate resources efficiently. It normally occurs when the mechanism of the market does not attain an optimal resource allocation.
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The UK Labor Market Marketing Assignment
12 pages (2990 words) , Download 0 , Assignment
Free
The paper 'The UK Labor Market" is a good example of a marketing assignment. In this lesson, I learnt how the UK labour market has changed over the past five decades. This period has seen the decline of the traditional manufacturing industry e.g. shipbuilding and textiles. This has however paved way for the development of the service sector industry such as banking, IT and retail.
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Groupon: Current and Future Strategies Marketing Case Study
21 pages (5392 words) , Case Study
Nobody downloaded yet
To analyze Groupon’s industry environment entails assessing the existing strategic groups in the industry. One way of assessing the industry environment includes using Porter’s five forces model that includes the threat of new competition, buyer bargaining power, supplier bargaining power, competitive rivalry, and the threat of substitute products.
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Tesco Expected to Look to Premium Positioning Marketing Case Study
7 pages (2447 words) , Download 0 , Case Study
Free
The paper "Tesco Expected to Look to Premium Positioning" is a wonderful example of a Marketing Case Study. This study is about presenting Tesco Plc. business situation by taking a critical analysis of the various factors surrounding its strategy choice environment. Tesco Plc was established in 1919 by Jack Cohen who by then owned a very small stall in the London region of East End. 
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Public Relations Strategies for Permeate Milk Marketing Case Study
12 pages (3900 words) , Download 0 , Case Study
Free
The paper 'Public Relations Strategies for Permeate Milk " is an outstanding example of a marketing case study. Public Relations is important as it helps solve marketing issues that are affecting an organization. Public Relations is used to persuade and gain support from the company’s public and stakeholders.
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Australian University: Reassessment of Branding Marketing Research Proposal
12 pages (3376 words) , Download 0 , Research Proposal
Free
The Australian University, founded in 1952, is one of the oldest universities in the Australian Capital Territory and was ranked as one of the best universities until around two decades ago. In its heydays, it has been a favorite educational destination for both domestic and as well as foreign students particularly from both developed.
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Purchase Behaviour of Generation Z Marketing Literature review
12 pages (3906 words) , Download 0 , Literature review
Free
The paper "Purchase Behaviour of Generation Z" is a great example of a literature review on marketing. With the emergence of the digital era, young consumers have played a significant role in online shopping. The increased use of the internet by generation Z increases marketer prospects. Generation Z also called digital natives to refer to those people born between the 1990s and 2010.
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Marketing Plan for Ipad Marketing Case Study
9 pages (2445 words) , Download 0 , Case Study
Free
The second part deals with the SWOT analysis of the Ipad product, the situational analysis strength and weaknesses of the product, opportunities to be exploited and threats to be avoided in order for the product. The third section discusses the marketing strategies to be used in order for the product to capture a substantial market share.
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Promotion Methods on Increasing Sales in Alounak Restaurant Marketing Research Proposal
10 pages (2837 words) , Download 0 , Research Proposal
Free
The paper "Promotion Methods on Increasing Sales in Alounak Restaurant" is an outstanding example of a marketing research proposal. This chapter brings forth a number of issues related to the research methodology adopted. In doing so, a recap of the research questions, aims and objective are done, the rationale of the importance of the study is also brought forth, other issues of significance.
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Broadway Tandoori Restaurant: Performance Review Criteria Marketing Case Study
8 pages (2311 words) , Download 0 , Case Study
Free
Employee job knowledge: most of the employees who serve in this restaurant have been trained in their various areas of specialization. The chefs are mostly of Indian origin and have been trained in relation to all types of Indian meals. We also established that there are those employees who are attending on-job training in the evening.
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Online Advertising as a Method of Promotion Marketing Coursework
7 pages (1910 words) , Download 0 , Coursework
Free
The paper "Online Advertising as a Method of Promotion" is a perfect example of marketing coursework. Online advertising is a method of promotion. It uses the World Wide Web and the internet to deliver different marketing messages in order to attract customers. There are different forms of online advertising. These include different contextual ads blogs, rich media, banner ads and search engine result pages
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Marketing the New Toyota Prius Marketing Essay
7 pages (2008 words) , Download 1 , Essay
Free
A new product can be described in three different ways. First is a product that is new to the organization, in which case the organization goes through the process of developing the product, testing it, and then introducing it to the market. The second is a product that is new to consumers, in which case consumers are not already aware.
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Modes of Entry into a New Market Marketing Coursework
7 pages (1967 words) , Download 0 , Coursework
Free
The paper 'Modes of Entry into a New Market" is an outstanding example of marketing coursework. Any decision made by a company on how to enter a foreign market can be achieved through the following: joint venture, exporting licensing, direct investment among others. The joint venture has five objectives which include market entry, sharing of reward or risk, sharing of technology and joint product development.
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Political and Economic Factors Affecting International Business Marketing Case Study
6 pages (1743 words) , Download 0 , Case Study
Free
The paper "Political and Economic Factors Affecting International Business" is a perfect example of a Marketing Case Study. This paper is on marketing in international business operations specifically for the automobile industry in the United Kingdom. Issues affecting international marketing are both internal and external to the organization. 
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Factors of International Business Environment Marketing Case Study
11 pages (2750 words) , Download 0 , Case Study
Free
The paper "Factors of International Business Environment" is a wonderful example of a Marketing Case Study. International organizations have to know the requirements they will need in order to establish themselves in foreign markets. This paper attempts to clarify some of the key factors to they consider. Market selection is important for any firm to be operational in a certain country abroad. 
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Sea Shepherd: Charities and Cause-Related Marketing Marketing Case Study
12 pages (3315 words) , Download 2 , Case Study
Free
The organization has evolved as one of the charity organizations that effectively use cause-related marketing strategies to win support and donations. Sea Shepherd develops messages and communication strategies that aim to facilitate and obtain social support for the need for conservation, preservation of endangered species of wildlife and marine.
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Online Versus Traditional Shopping of Smartphone Among the UK Students Marketing Research Paper
24 pages (6295 words) , Research Paper
Nobody downloaded yet
The paper "Online Versus Traditional Shopping of Smartphone Among the UK Students" is an excellent example of a research paper on marketing. The research study was about the online shopping versus traditional shopping of smartphone among the UK students. Data collection of the study involved the collection of both qualitative and quantitative data.
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Consumer and Business to Business Marketing Marketing Coursework
12 pages (3504 words) , Download 0 , Coursework
Free
The paper "Consumer and Business to Business Marketing" is an outstanding example of marketing coursework. In the past, many introductory marketing courses and texts depicted that marketing is marketing regardless of the marketplace or product. However, with time a considerable number of marketing researchers and theorists have disputed these claims.
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Influence of Servicescape on New and Repeat Customers' Behaviour Marketing Research Paper
12 pages (3845 words) , Download 1 , Research Paper
Free
The paper “Influence of Servicescape on New and Repeat Customers' Behaviour” is a fascinating example research paper on marketing. When it comes to products, the consumption objectives and perceptions of the customers differ significantly from their consumption of services. When customers seek out services to consume as products, they look for the intrinsic service and value associated with it.
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Marks & Spencer Marketing Strategies and Factors behind Those Strategies Marketing Coursework
8 pages (2056 words) , Download 0 , Coursework
Free
The paper "Marks & Spencer Marketing Strategies and Factors behind Those Strategies" is a brilliant example of coursework on marketing. Marks & Spencer is one of the UK's largest retail stores which functions in different areas like clothing, and footwear and has over 450 stores in the UK. The company also has a presence world over by having its stores in 30 countries.
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The Effectiveness of Social Media Marketing, Managing Brands in Social Media Marketing Literature review
19 pages (6054 words) , Download 1 , Literature review
Free
The paper “The Effectiveness of Social Media Marketing, Managing Brands in Social Media" is a spectacular example of a literature review on marketing. This chapter will review the pertinent literature to provide a background to the research questions of this study, to clarify the underlying theoretical and practical concepts of social media marketing and brand management.
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Measuring and Interpreting Brand Performance Marketing Case Study
8 pages (2176 words) , Download 0 , Case Study
Free
The paper “Measuring and Interpreting Brand Performance" is a pathetic example of a case study on marketing. This research is about measuring and interpreting brand performance. It directly relates to consumer and buyer behavior. Several indicators have been used to determine the relationship between various brands with specific market aspects.
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Online Shopping and Traditional Shopping Behavior Marketing Literature review
18 pages (5105 words) , Download 0 , Literature review
Free
The paper "Online Shopping and Traditional Shopping Behavior" is a good example of a literature review on marketing. There is a notable change in consumer behavior since the emergence of the internet in the world. This development is beneficial to various businesses in the world, as they can now reach a global market.
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Amazon's Macro Environmental Situation Marketing Case Study
6 pages (1622 words) , Download 0 , Case Study
Free
The paper “Amazon’s Macro Environmental Situation" is a telling variant of a case study on marketing. Amazon deals directly with its clients with no intermediaries. Since most of its products are obtained online, the customers visit the website and look for the product they would wish to purchase. Online payment is done through virtual accounts.
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Toyota's Recall of Its Cars between 2009 and 2010 Marketing Case Study
14 pages (4176 words) , Download 0 , Case Study
Free
The paper “Toyota’s Recall of Its Cars between 2009 and 2010” is an inspiring example of a case study on marketing. One of the all-time greatest inventions that will go into the annals of history as a reflection intellect capacity of human beings is the invention of the automobile. After General Motors, Toyota is ranked as the second-largest vehicle manufacturer globally.
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High Levels of Consumer Satisfaction and Connected Productivity, the SMS, WAP, and Internet Marketing Assignment
6 pages (1818 words) , Download 0 , Assignment
Free
The paper “High Levels of Consumer Satisfaction and Connected Productivity, the SMS, WAP, and Internet” is a perfect example of an assignment on marketing. The value fashioned by the company responds to the gains the firm’s consumers receive minus the costs the company’s suppliers acquire and minus the costs of with the company own assets.
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Reading in Intergrated Marketing Communication Marketing Research Paper
13 pages (4233 words) , Download 0 , Research Paper
Free
The paper "Reading in Integrated Marketing Communication" is an excellent example of a research paper on marketing. With the diversified adoption of technology in communication, marketing has since benefited from the same. Marketing has revolutionary changed from the traditional print adverts to electronic and online campaigns.
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Marketing Mix Critique of ALDI Stores, Australia Marketing Case Study
10 pages (2824 words) , Download 0 , Case Study
Free
The paper "Marketing Mix Critique of ALDI Stores, Australia" is an outstanding example of a marketing case study. ALDI is a discount supermarket chain that originated in Germany in 1913. Privately held by brothers Theo and Karl Albrecht, ALDI Group is a top competitor grocery store in the international retail food industry.
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Murray Sugar Free Cookies Becominf a Distributor for the University Marketing Coursework
5 pages (1487 words) , Download 0 , Coursework
Free
The paper "Murray Sugar Free Cookies Becoming a Distributor for the University" is a brilliant example of coursework on marketing. Murray Sugar Free Cookies is a product that has been launched by the company and is mainly aimed at people who are diet conscious and look towards health issues and obesity with great details.
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Virgin Group - Understanding the Market Situation and Marketing Opportunity the Business Provides Marketing Case Study
16 pages (4136 words) , Download 0 , Case Study
Free
The paper “Virgin Group - Understanding the Market Situation and Marketing Opportunity the Business Provides" is a perfect example of a case study on marketing. Virgin Group which performs in the aviation industry is looking to provide adventurous people with an option through their brand Virgin Galactic.
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Social Innovation as a Concept Marketing Coursework
11 pages (3063 words) , Download 0 , Coursework
Free
The paper "Social Innovation as a Concept" is a brilliant example of coursework on marketing. Social innovation is a concept that shows paradigmatic rejection of the technology-based application of innovation as enshrined in the traditional focus. This kind of innovation has transcended beyond boundary limits to inform the development and political policies.
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Measuring and Interpreting Snickers Brand Performance Marketing Case Study
8 pages (2246 words) , Download 0 , Case Study
Free
The paper “Measuring and Interpreting Snickers’ Brand Performance" is a brilliant version of the case study on marketing. The research found out that much needs to be done in order to have the Snickers chocolate competing on the same scale or even higher than the other brands, especially Mars Bars and Kit Kat, which are its major competitors.
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Brand Image and Brand Salience Marketing Essay
6 pages (2046 words) , Download 0 , Essay
Free
The paper "Brand Image and Brand Salience" is an outstanding example of an essay on marketing. A brand can be defined as a version of a given product or service. Brands come in different types. For instance, look-alike brands which functions the same but look different in terms of packaging and name (Pepsi and coke).
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Marks & Spencers Integrated Marketing Communications Marketing Case Study
9 pages (2383 words) , Download 1 , Case Study
Free
The paper 'Marks & Spencer’s Integrated Marketing Communications" is a good example of a marketing case study. Firms’ marketing methods vary from approaches that are effortless as stand-along billboard adverts to multifaceted multilingual international websites. The ways of reaching prospective consumers increase persistently for all companies.
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Tommy Hilfiger - Charging Different Prices for Its Products in Europe and in the US Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
Free
The paper "Tommy Hilfiger - Charging Different Prices for Its Products in Europe and in the US" is a perfect example of a marketing case study. Internationalization is the process through which companies identify and entering into international markets. A firm may do this alone whereby it sets up subsidiaries by creating new firms or buying an existing firm.
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Online Shopping and Traditional Shopping Behavior Marketing Research Proposal
9 pages (2902 words) , Download 0 , Research Proposal
Free
There are two common kinds of online shopping: business-to-consumer or business-to-business online shopping. There are high volumes of websites that provide online shopping websites, for example, Yahoo, Amazon, and eBay all presented in an integrated navigation framework. The study is aimed to discover whether the above hypothesis is true.
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Services Marketing Is Different Marketing Assignment
7 pages (2020 words) , Download 0 , Assignment
Free
The paper "Services Marketing Is Different" is a great example of a marketing assignment. A market comprises an entity involved in buying, selling and goods and services distribution to reach the target persons or groups. On the requirement of a market, it demands the presence of many buyers to help in determining prices based on supply and demand.
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Martin College - Marketing Strategies Marketing Case Study
9 pages (2717 words) , Download 0 , Case Study
Free
The paper 'Martin College - Marketing Strategies" is a good example of a marketing case study. The purpose of this report was to take a critical view of the current market plan of Martin College and then develop the most current market for the institution. Martin College is an Australian based institution that is accredited to offering various diplomas and certificates in various courses.
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Corporate Social Responsibility Adds to Brand Value Marketing Essay
6 pages (1856 words) , Download 0 , Essay
Free
The paper "Corporate Social Responsibility Adds to Brand Value" is a great example of a marketing essay. Corporate Social Responsibility (CSR) is how firms combine social, environmental and economic concerns in the firm’s values, culture, decision making, strategy and operations in an open and responsible manner.
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Retail Marketing: Tesco Marketing Case Study
14 pages (4103 words) , Download 1 , Case Study
Free
In order for it to best target its diverse customer base, Tesco divides the target market into various specific segments. Specifically, the target market for Tesco is divided into different groups of customers with distinct similar products. The paper proposes various changes Tesco needs to make in order to remain successful in the future.
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Marketing Differences between Non-For-Profit and Profit Making Organizations in Australia Marketing Assignment
6 pages (1776 words) , Download 0 , Assignment
Free
The paper “Marketing Differences between Non-For-Profit and Profit Making Organizations in Australia" is a meaningful example of an assignment on marketing. The Non-for-Profit Sector in Australia is also known as the Australian Community sector, the third sector or even the social sector and it entails a wide range of social organizations.
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Brand Image and Brand Salience Concepts Marketing Coursework
8 pages (2175 words) , Download 0 , Coursework
Free
The paper "Brand Image and Brand Salience Concepts" is a perfect example of marketing coursework. Brand salience is the level at which a brand is noticed or thought about by a customer in a buying situation. Weak brands have little or no salience while strong brands have got high brand salience. If a brand is not thought about at the time of buying or is unnoticed, then its salience degree is very low.
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Difference between Chinese & American Culture Marketing Case Study
7 pages (1867 words) , Download 0 , Case Study
Free
The paper "Difference between Chinese & American Culture" is a great example of a marketing case study. Chinese demonstrate a different culture in comparison to the American culture because the manner and lifestyle are very different in China. Negotiations fail because of different cultural opinions that remain between the Sino-American cultures.
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Market Segmentation and Product Positioning at Argos Company Marketing Case Study
7 pages (1785 words) , Download 1 , Case Study
Free
The paper “Market Segmentation and Product Positioning at Argos Company” is an affecting variant of the case study on marketing. Argos which is a retail company selling consumer durables has worked on a different business model which has helped it to succeed in the UK and Ireland. The company looks towards selling products through catalogs and has ensured differentiation in its services.
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International Marketing - GOON Drink Marketing Case Study
7 pages (2165 words) , Download 0 , Case Study
Free
The paper 'International Marketing - GOON Drink" is an outstanding example of a marketing case study. This analysis was aimed at presenting the concept of international marketing and in particular penetrating a product into a foreign market. In this analysis, the product that has been considered is the GOON drink which is the most famous product in the country.
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Measuring and Interpreting Brand Performance Marketing Assignment
8 pages (2656 words) , Download 0 , Assignment
Free
The paper "Measuring and Interpreting Brand Performance" is a wonderful example of an assignment on marketing. The author argues in a well-organized manner that brand performance means that the value of the brand must bear interest and provide a measurable contribution to the success of the entire business.
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Sales Management: Building Customer Relationships via the Internet Marketing Assignment
9 pages (2104 words) , Download 0 , Assignment
Free
By adopting the internet to build customer relationships many businesses have found this step quite beneficial. Through the creation of the relationships, businesses are able to broaden their perspectives in regards to the different influences on the needs of customers as well as their levels of satisfaction.
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Correlation between Market Share and Product Quality Marketing Assignment
12 pages (3316 words) , Download 0 , Assignment
Free
Different regions have different market shares depending on the customer's preference and pricing strategy in the regions. It is anticipated that some products are priced higher in different regions depending on the chain of distribution. Different regions on the other hand have different resources which could affect the product price.
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Charcoal BBQ Chicken Moving to the Poland Market Marketing Case Study
17 pages (4796 words) , Download 0 , Case Study
Free
The paper "Charcoal BBQ Chicken Moving to the Poland Market" is a perfect example of a marketing case study. Despite the numerous challenges operating a business in a foreign country pose, more than ever before businesses have continued to expand their operations globally. This is because many are seeking opportunities that will help them grow their businesses in terms of market share and revenue generation.
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Market Environment of Mitchells and Butlers Marketing Case Study
13 pages (3827 words) , Download 2 , Case Study
Free
The paper "Market Environment of Mitchells and Butlers" is a perfect example of a case study on marketing. Competition is increasing getting stiffer with many business firms coming into existence. This is because every business is striving to capture a bigger market share than its competitors. For every business to succeed there ought to be an appropriate marketing plan.
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