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Marketing Essays

Result for Subject Marketing:
19897 essays
Understanding the Retail Industrys Ecology Marketing Essay
6 pages (1679 words) , Download 1 , Essay
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Evolution is critical to understanding the retail industry’s ecology with consumers. If retailers were to assume that consumers maintained static characteristics, attitudes and values that do not change over time, it would be theoretically possible for a mature retailer to sustain its existing business model and marketing strategies to retain important target consumers.
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Marketing and Promotional Tools Marketing Case Study
6 pages (1914 words) , Download 1 , Case Study
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The company also uses sponsorship techniques in major world events. For an instant, during the Olympics, they were one of the sponsors of the events. In addition, they sponsor major sports teams in the world who in turn help in promoting their image and the brands of the companies. An example of such a team is the Chelsea Football Club.
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Communicating the Message Marketing Literature review
6 pages (1588 words) , Download 1 , Literature review
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The event TV will also focus on changing the content of programming by bringing a touch of Paleontology on TV. The steps of the fossil hunters will be traced and the viewers of the episode are expected to have a chance to connect with professionals from the show (Maloney, 2015). 
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The Globalisation of Markets Marketing Literature review
8 pages (2537 words) , Download 2 , Literature review
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His Article "The Globalisation of Markets" in which he asserts that showcasing can be institutionalized crosswise over society, reshaped the civil argument on globalization and shopper advertising, and especially the method of publicizing of products that are sold globally.
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Analysis of Consumer Behavior Case Marketing Case Study
8 pages (2041 words) , Download 1 , Case Study
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In the process of discussing the marketing strategies used to target specific market segment, marketing theories such as the marketing mix (4P’s), consumer segmentation, consumer behavior, the micro- and macro-marketing environment, the Maslow’s hierarchy of needs among many others will be considered and applied in this essay. 
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Marketing Strategies Used by the University of Strathclyde Marketing Case Study
7 pages (1863 words) , Download 1 , Case Study
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The University of Strathclyde has been successful in initiating and implementing most of its academic and outreach programs. The institution’s marketing department remains to be the nationally and internationally recognized academic institution that is focused on promoting a reliable relationship between theoretical aspects and practice. 
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Personal Reflection on Entrepreneur Creativity Potential Marketing Essay
7 pages (2440 words) , Download 1 , Essay
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Entrepreneur creativity and innovation is a necessary tool for pushing organizations into success. In times of rapid changes within the business market, creative ideas help managers to design the best products, services and processes that win customer loyalty. The ability of managers to understand market dynamics contributes to the identification of challenges.
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Combining Industry and Social Responsibility Marketing Case Study
6 pages (1556 words) , Download 1 , Case Study
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With the increasing pace at which Google does its innovation, it faces challenges at the stages of the life-cycle of its products. At the growth phase, it may face the challenge of competitors coming up with similar products. It may hinder the process of distribution and promotion of Google products.
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Internationalization with Regards to International Marketing Marketing Literature review
8 pages (2561 words) , Download 1 , Literature review
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The world has transformed from terrorizing situations with two severe world wars to a world where certain trade barriers were abolished. Populations in the world are now linked in a manner they had never been linked before. Firms do not target their local market anymore but tend to focus much on and target the international markets.
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The Birth of Globalisation Concept Marketing Literature review
8 pages (2516 words) , Download 1 , Literature review
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The issue of management decisions has been noted to be very important in the internationalisation process. This means that in order for companies to qualify to be called born global, it is important that they have leadership that take the right management decisions about the internationalisation process.
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Effective Advertising Marketing Essay
6 pages (1789 words) , Download 2 , Essay
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Interesting and grabbing content remains successful in gaining the attention of the consumers. Business organizations often try developing tag lines and messages which consumers easily pick upon. Hence much creativity is involved in the field of advertisements. Advertisements must also create a value proposition that facilitates overcoming completion.
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Marketing Myopia of HTC Phones Marketing Essay
9 pages (2600 words) , Download 2 , Essay
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The market has become dynamic. Therefore, the interests of the customers should take the center stage in order for the organization to retain its competitive advantage in the market. It expects the marketers to be at the forefront in advising the production department on areas that need to be adjusted in order for the products or services to penetrate the market.
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Advertising Plan: E &E Diner Marketing Case Study
7 pages (2074 words) , Download 1 , Case Study
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The last advertisement will be dispatched as free-standing inserts on three consecutive days; July 3, 2015, through July 5, 2015. In addition to this, the Mobile Billboard which was used for the teaser campaign will be pressed into action again. Needless to say, this time, the latest advertisement will feature on it and for a period of four days. 
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Social Media and Market Mix Marketing Essay
8 pages (2231 words) , Download 1 , Essay
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Marketing relationships can as well be built through social media by building relationships, driving repeat businesses, and attracting new customers through friends’ sharing. Social media has become a new marketing strategy, whereby many consumers are using social media to make decisions to buy products and services.
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Comparative Analysis: Caffe Nero and Costa Coffee Top Shop Marketing Essay
6 pages (1720 words) , Download 1 , Essay
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However, the main players in the European coffee market include Caffe Nero and Costa Coffee Top shop, which are European based and have employed different marketing strategies to become the main competitors in the market. International trade and a potential market have led to the influx of American coffeehouses in Europe.
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Investigating a Social Marketing Issue: Gambling Marketing Coursework
8 pages (2226 words) , Download 1 , Coursework
Free
With less regulation and media proliferation, in the internet age, there is evidence that vulnerable groups have access to information that motivates them to engage in the vice. Since the youths construct their behavior from the information at their disposal, reducing information on gambling can be a milestone in creating a responsible society.
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Cabot Pharmaceuticals Company Marketing Case Study
8 pages (2128 words) , Download 1 , Case Study
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Their prescription drugs are mainly for the medical and dental professions. Cabot Pharmaceuticals established two primary sales forces to enable it to serve the target groups more efficiently. The first sales force is team-based and focused on managing care organization. The direct sales force consists of 500 individual detailers, targeting doctors, dentists and hospital personnel.
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An Analysis of Images in Marketing Marketing Essay
6 pages (1815 words) , Download 1 , Essay
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The tastes and preferences of consumers vary from each market setting, and pleasing each one of these people is a task that advertisement performs.  An advertisement that attempts to persuade the various characters into buying a product is complex, vague, and unsuccessful.
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Challenges Faced by International Business Manager Marketing Essay
7 pages (1979 words) , Download 1 , Essay
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I am responsible for managing the sales division of the company in the named regions. I am also responsible for strategic integration in these branches, taking directives from the organization’s top management. My roles encompass more than supervising sales agents, as it involves the development of sales and marketing strategies that suit the locations in which our organization operates.
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Edible Arrangements Marketing Essay
6 pages (1735 words) , Download 1 , Essay
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This private company leverages the vast market opportunity accordingly, investing its efforts towards creating a brand whose name is notably gaining ground as a household name in the minds of many of its customers (O'Connor 8).
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Consumer Consumption Nestle Boycott Marketing Essay
7 pages (2143 words) , Download 2 , Essay
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Boycotting as an act and process has remained a sophisticated, proactive, and coercive tool that has generated a point of argument among political, religious, social, scholars, and business-oriented activists and amateurs on its implication and consequences in the contemporary human way of life. Thus, boycotting has subjectively been used in different ways to express outrage.
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Stunning Worlds Fair EXPO 2015 Marketing Research Paper
6 pages (1727 words) , Download 1 , Research Paper
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Problems of seasonality are by a greater balance in clientele mix. More tourism development is in Milan due to its well-created foundation that is cultural and rich. Milan can communicate its personality through fashion, design, artistic and architectural culture. Milan can synthesize its distinctive features and raise its international profile.
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Promotional Campaign for Edu-care Recycling Website Marketing Essay
8 pages (2322 words) , Download 1 , Essay
Free
The community interest company offers various services to the society in addition to the one mention. Examples of Edu-cares' services include the provision of reliable and professional services for office relocation (Edu-care Recycling UK, 2012). They provide cost-friendly high quality used and new furniture and equipment for purchase.
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Marketing Communications Plan for Quorn Marketing Essay
9 pages (2753 words) , Download 2 , Essay
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The ingredients make the product a highly nutritious healthy food, thus forming its main core benefit. The production of Quorn involves the mixing of a dried fungus with egg albumen (O'Donnell, Cigelnik, and Casper, 1998, pg. 58). The texture of the resulting mixture is then accustomed to replicate meat before beings pressed into different forms.
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Competing Philosophies in Modern Marketing Marketing Essay
7 pages (2147 words) , Download 1 , Essay
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For instance, organizations now prefer the marketing mix models that ensure that help they differentiate their goods and services in terms of product, price, place, and promotion thus the models like the Marketing mix 4Ps are now common with the modern businesses (Gordon, 2012).
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Managing Diversity Awareness Campaign Marketing Essay
8 pages (2373 words) , Download 1 , Essay
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In this regard, one of their strategies could be reckoned as managing gender equality in the respective workplace wherein the employees work together for attaining predetermined targets of the business. Managing diversity or gender equality in the workplace generally denotes proper supervision of work arrangements and pay equity among others.
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Distribution and Retail Marketing Essay
8 pages (2287 words) , Download 1 , Essay
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This implies that the products offered to consumers are of high quality. This is one of the foremost strength that characterizes Rimmel. Value for money policy has made Rimmel remain on the competitive edge despite stiff competition from other players in the industry.
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Factors that Affect Consumer Behaviour Marketing Essay
7 pages (2228 words) , Download 3 , Essay
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For a consumer to purchase any commodities they need to make a selection of the commodities that have a greater utility and they evaluate the amount to spend on buying the commodities. The consumers then analyze all the prices of those commodities before making any decisions on what to buy or consume.
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The Role of Digital Platforms in Marketing a Product Marketing Essay
8 pages (2341 words) , Download 2 , Essay
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The birth of the internet has given rise to a number of marketing platforms to the organization like social media, websites, and other communication technologies. Digital customers have the advantage of accessing online data and information to compare product prices and technicalities.
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Introduction of a New Product Marketing Essay
8 pages (2183 words) , Download 1 , Essay
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The vital signs include the person’s temperature, pulse rate, blood pressure, and respiration rate. In addition to the vital signs, the same technology device indicates the body needs some nutrient products.  The device further indicates whether the patient’s body is properly performing its enzyme production process (Pride 307).
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Store Atmosphere Marketing Literature review
8 pages (2628 words) , Download 1 , Literature review
Free
It acts as a major determinant that determines how the customers will choose a particular store over the other. The internal environment or the internal atmosphere of the store encompasses several aspects of in-store ambiance, starting from decorative nature to ease of access.
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Value-Added Selling Marketing Essay
6 pages (1613 words) , Download 1 , Essay
Free
The new model sells at a price range of $30,000 to $42,000 and it has a variety of colors such as black, white, red, and blue. SUV SX V6 has six engines and a carrying capacity of seven and it may be changed to five depending on the number of people traveling in it at once (Kia, 2015). 
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Gender Discrimination in the Workplace Marketing Literature review
8 pages (2454 words) , Download 2 , Literature review
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Although most organizations motivate employee unity and prevent discrimination of all types, at the operational level it is observed that employees often indulge in gender discrimination. Such discriminatory behavior is also observed when managers hire employees.
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Managing Diversity Awareness Campaign Marketing Essay
6 pages (2065 words) , Download 1 , Essay
Free
For the last forty years, one of the most significant changes that any organization has experienced is the increase in female employees within the workplace. Currently, the participation of women in paid labor accounts for almost 50% of the total labor force (Klomegah and Fleming, 2014).
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Advances in Marketing Marketing Essay
9 pages (2849 words) , Download 1 , Essay
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This has led to the emergence of online cultures and trends that all marketers can use to enhance the effectiveness of their advertisements. One feature of online culture that is hugely relevant to marketing, and which will form the basis of this paper, is video sharing.
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McDonald Going to Russia Marketing Case Study
6 pages (1687 words) , Download 1 , Case Study
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Unlike in the concentrated strategy, here the company will have to come up with two or more segments in the market that contain different customers with heterogeneous kinds of demands. Given this as the case, various sets of marketing mix strategies will be formulated to suit the various market segments developed. 
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Event Planning and Management - Rock and Roll Rendezvous Motor Event Marketing Case Study
8 pages (3011 words) , Download 0 , Case Study
Free
The paper 'Event Planning and Management - Rock and Roll Rendezvous Motor Event " is an outstanding example of a marketing case study. This is a reflective journal report on an event Rock and Roll rendezvous that I attended. Here I have highlighted all that transpired in the event and tried to recognize how event management concepts were adopted.
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Consumer Behaviour, Taking Fuel Efficiency as the Centre Stage Marketing Coursework
18 pages (4830 words) , Download 0 , Coursework
Free
The paper "Consumer Behaviour, Taking Fuel Efficiency as the Centre Stage" is a perfect example of marketing coursework. Consumer behavior means the process of selecting, purchasing, and consuming services and goods to satisfy day to day wants or needs. Different processes are involved in consumer behavior.
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Events Planning of the Bundaleer Forest Music Festival Marketing Case Study
8 pages (2835 words) , Download 0 , Case Study
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The paper 'Events Planning of the Bundaleer Forest Music Festival" is a great example of a marketing case study. There are various issues that make events successful from a management and planning perspective. These include how well the event is planned and marketed, how well the event is strategically planned and marketed to the right customers, how well the event can attract sponsors, how sustainable the process.
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Adelaide Festival Analysis Marketing Case Study
8 pages (2987 words) , Download 0 , Case Study
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The paper "Adelaide Festival Analysis " is an outstanding example of a marketing case study. Event planning and its entire management determine the final outcomes and impact on the participants. The Adelaide festival is one of the superbly organized and planned events in Southern Australia. The event attracts large audiences from across the world.
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Solar Energy in China Marketing Case Study
23 pages (6468 words) , Case Study
Nobody downloaded yet
The paper "Solar Energy in China" is a great example of a marketing case study. There are various types of energy that are used around the world. Among these are hydro-electric energy, nuclear energy, geothermal energy, solar energy, and many others. Solar energy which is the focus of this section has been defined by the Need Project (2012) as that energy that is radiated from the sun.
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The Success of the iPhone Marketing Strategy Marketing
16 pages (4307 words) , Download 0
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The paper “The Success of the iPhone Marketing Strategy” is an affecting example of the report on marketing. This report discusses the consumer buying process and important internal factors that influence shoppers of the iPhone Smartphone from Apple. The report starts by introducing the consumer buying process and detailing the steps a consumer goes through in buying a product.
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Global Fabric and Apparel Product Development Marketing Assignment
11 pages (3248 words) , Download 0 , Assignment
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The paper “Global Fabric and Apparel Product Development” is a meaty example of the assignment on marketing. The apparel industry has experienced major changes in recent years including the materials used and the methods of production applied in the production of the final materials. The importance attached to the sourcing of the products in the apparel industry has grown over the years.
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Service Concept at McDonald's UK Marketing Case Study
11 pages (3091 words) , Download 2 , Case Study
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The paper “Service Concept at McDonald's UK” is a spectacular example of the case study on marketing. To ensure that there is a high level of customer satisfaction, a service organization is expected to ensure that all service elements are able to meet the organizational goals. This makes it vital for the organization to set its service concept
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Airline Operation - The Global Airline Industry Marketing Assignment
14 pages (3707 words) , Download 0 , Assignment
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The paper "Airline Operation - The Global Airline Industry" is a wonderful example of an assignment on marketing. Air industry is highly dynamic and competitive, and therefore organizations need to cope with the changes to sustain themselves in the market. To attain its development goals, Australia’s international aviation sectors need to expand.
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Global Distribution of Labor in the Coffee Global Production Networks Marketing Coursework
12 pages (3591 words) , Download 0 , Coursework
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The paper "Global Distribution of Labor in the Coffee Global Production Networks " is an outstanding example of marketing coursework. Global Production Networks (GPNs) are collaboration and contestation among multiple actors who include industry associations, non-governmental organizations, international and state agencies, and firms each with their own agendas and interests.
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In Order to Target Consumer Culture, Marketers Need to Understand Class Marketing Essay
11 pages (3111 words) , Download 0 , Essay
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The paper 'In Order to Target Consumer Culture, Marketers Need to Understand Class" is a perfect example of a marketing essay. According to research, there has been an association between consumption patterns and social class. The consumption patterns in most cases are a reflection of the social class.
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Marketing Planning and Promotion at the Luxury Fashion Businesses Marketing Case Study
18 pages (4862 words) , Download 0 , Case Study
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The paper "Marketing Planning and Promotion at the Luxury Fashion Businesses" is a perfect example of a case study on marketing. The luxury fashion businesses have become global companies which are worth more than about 220 billion pounds (Peng and Chen, 2012). Following the continuous emergence of the new luxury players and markets, it becomes imperative for these brands always to be ahead.
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Strategic Analysis of Apple Computer Inc Marketing Case Study
8 pages (2235 words) , Download 0 , Case Study
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The paper "Strategic Analysis of Apple Computer Inc." is a perfect example of a case study on marketing. Apple Inc is an American global technology company whose headquarters are situated in California. It produces excellent industrial electronics and computer software. It was founded on April 1st, 1976 by Steve Jobs.
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How Local Culture Influences Product Adoption Marketing Term Paper
18 pages (3779 words) , Download 0 , Term Paper
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The paper “How Local Culture Influences Product Adoption” is an exciting example of the term paper on marketing. This study presents a conceptual model focusing on cultural factors that influence product adoption. The study focuses on firm adoption status as the only dependent variable. Adoption status is the observation on whether or not a firm has adopted or is likely to adopt a product.
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