Tommy Hilfiger - Charging Different Prices for Its Products in Europe and in the US - Case Study Example

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Summary

The paper "Tommy Hilfiger - Charging Different Prices for Its Products in Europe and in the US" is a perfect example of a marketing case study. Internationalization is the process through which companies identify and entering into international markets. A firm may do this alone whereby it sets up subsidiaries by creating new firms or buying an existing firm…

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 8 (2000 words)
Downloads: 0

Extract of sample "Tommy Hilfiger - Charging Different Prices for Its Products in Europe and in the US"

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What Might Prompt Hilfiger to Sell on an International Basis

Moreover, with the advancement in technology, Hilfiger can now establish an online store that can sell its products on an international scale at a reduced price.... Information technology might prompt the firm to expand its ventures into the international markets.... Information technology might prompt the firm to expand its ventures into the international markets.... ilfiger might also be prompted to expand its operations in the international markets in order to increase its economic profits....

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Hilfiger Merchandise and Internalisation

Participating in different international markets means that the acceleration of ideas is achieved ensuring that new merchandise, which is suitable for a given environment can be produced (Hitt, Ireland and Hoskisson, 2010).... Moreover, participation in different international markets provides a platform for achieving economies of scale.... In addition, raw materials can be accessed from different regions meaning that the price of raw materials can suit the different environments and also reduce the cost of producing the merchandise (Hitt, Ireland and Hoskisson, 2010)....

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The fluctuation of foreign currencies is another major aspect that determines the price of products in global markets (Hollensen, 2016).... nbsp;Global companies mainly perform international marketing, and Allsmile is one of the companies that need international marketing for their products (Gillespie & Hennessey, 2011).... nbsp;Global companies mainly perform international marketing, and Allsmile is one of the companies that need international marketing for their products (Gillespie & Hennessey, 2011)....

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