Murray Sugar Free Cookies Becominf a Distributor for the University - Coursework Example

Executive Summary Murray Sugar Free Cookies has launched cookies which are fit for people suffering from obesity and health concerns. Further, Murray Sugar Free Cookies has looked towards choosing University of Westminster as inculcating healthy habits in students will reduce the chances of obesity in the future. Murray Sugar Free Cookies has thereby looked towards indentifying the market based on the growing students’ base. The company has further looked towards developing a marketing strategy where they look to distribute free samples and have multiple pricing mechanisms. Along with it Murray Sugar Free Cookies has ensured different variety and looked towards ensuring maximum customer satisfaction through their offerings. Table of Contents Introduction 3 Purpose of the Report 3 Situational Analysis 3 Rationale for Selection 4 Reason for choosing Murray Sugar Free Cookies 5 Marketing Strategy 5 Conclusion 8 Introduction Murray Sugar Free Cookies is a product which has been launched by the company and is mainly aimed at people who are diet conscious and look towards health issues and obesity with great details. This cookies developed by Murray is fit for consumption across all age groups and will help people suffering from sugar problems as consuming this cookies won’t affect their sugar levels and will provide the consumer with the same taste of sugar. This will thereby help the consumer enjoy sugar and will not have to look towards bland taste thereby ensuring that life provides something sweet to them and helps to deal with the different problems faced by health conscious people. Purpose of the Report The report looks towards presenting a sales pitch for different section the consumers and look towards presenting the manner Murray Sugar Free Cookies will benefit them. Further the report also looks into the reason for choosing Murray and looks towards identifying University of Westminster as important marketing destinations and finally presents the manner in which the marketing will be carried out. Situational Analysis The growth in health conscious people and increasing obesity has increased the relevance of products which helps to fight those. The manner in which the habits of people are changing towards healthy food and increasing sugar problems has led towards widespread changes to the customer requirements. Today, diabetic patients are rising which has increased the demand for products and services which helps to control those. Murray Sugar Free Cookies is one in that direction which will help people suffering from sugar problems to consume sugar through their cookies and still be able to ensure that the sugar levels remains within the stated limits. Further, Murray Sugar Free Cookies product is low in fat and carbohydrate and has no sugar. This provides a perfect opportunity to market their product and look towards targeting the correct market as it will help to increase the penetration level and will provide customers with an option that helps to improve their sugar levels. Rationale for Selection Murray Sugar Free Cookies has looked towards marketing its product in the University of Westminster. The prime purpose of choosing this university is the fact that the university has over 23,960 students and the base is growing. This will provide an opportunity to market Murray Sugar Free Cookies so that people consuming the cookies are less prone to diabetes. The importance of the target customer magnifies when we consider the fact that 25% of the population of UK is obese. Having a product which people consume from a small age will help to reduce the chances of obesity and will provide a big market to cater to The important and rationale for selecting University of Westminster is highlighted by the fact that there is a strong relationship that exist between obesity and diabetes. The problem compounds for the younger generation as the chances of suffering from health issues is high in case of youngsters. So, having a product which helps to fight this problem and providing the same to the customers from a very small age will help to deal with the deficiency and makes University of Westminster a good place to market the product. Reason for choosing Murray Sugar Free Cookies Murray Sugar Free Cookies will provide an excellent opportunity to deal with health issues due to the wide exposure and experience that the company has. The company has been operating since 1994 and knows the problem that the customers are facing relating to obesity and diabetes. The company as a result has designed a product Murray Sugar Free Cookies which will help to fight those and ensure maximum customer satisfacation. The company has also ensured that the product is low on calories and carbohydrate but has ensured that it matches the taste buds of the customers. Further, Murray Sugar Free Cookies has looked towards having a variety in their product line which has helped to eye different customers. Murray Sugar Free Cookies has products in 16 different varieties which provide an excellent opportunity as customers will have a wide range to choose from and will help to multiply their experience of consuming cookies. Marketing Strategy Murray Sugar Free Cookies has also looked towards developing a strategy where they look to market their product based on the product quality and features and looks to use different mechanism to ensure that they are able to sell more products and ensure maximum awareness about their product. Product: Murray Sugar Free Cookies looks towards selling different variety of cookies in the University of Westminster. The company has looked towards special packaging based on the income and purchasing level of the students and others in the university. Murray Sugar Free Cookies on this front looks towards having 3 cookies per packet. The small size of the packets will ensure that customers are able to get maximum benefit at the minimum price. To ensure variety Murray Sugar Free Cookies looks towards 4 different variants so that consumers have a wide range of choices. Murray Sugar Free Cookies looks towards Chocolate Chip Cookies, Chocolate Sandwich Cookies, Crème Sandwich Cookies, and Lemon Sandwich Cookies. Having different varieties will ensure that Murray Sugar Free Cookies is able to target different section of the customer and based on their requirements ensure maximum customer satisfaction. Promotion: Murray Sugar Free Cookies thereby has also looked towards developing a promotional plan which will help to spread awareness about the product and will make more and more customers look towards the product. Murray Sugar Free Cookies in the beginning has looked towards distribution of samples. This will make the consumer understand the product offering. It will also help to create awareness and the great taste and other benefits associated with the product will make the customers purchase the product again and again. Murray Sugar Free Cookies to sell their products looks towards having 6 vending machines in all the 5 campuses. This will ensure reach and will help to target the customers correctly. Murray Sugar Free Cookies has further looked towards the different mechanism in different university. Murray Sugar Free Cookies looks towards Intermission Bar at the Marylebone Campus, Canteen at Regents Campus, Toujours Shop at Harrow Campus, and Canteen at Cavendish Campus. Having a mix of different strategy to sell their product will ensure that Murray Sugar Free Cookies is able to ensure easy availability and will thereby help to build the required platform which will help them to deliver superior performance and ensure smooth sale of their product. Pricing: Murray Sugar Free Cookies has laid special emphasis on determining the prices that will be charged for the product. The pricing has been determined keeping in mind the quality offered, purchasing power of the people and difference in the packaging style. This has helped Murray Sugar Free Cookies to determine different pricing techniques for their products. Murray Sugar Free Cookies looks to offer the cookies at £0.75 where the per packet cost is £0.50. This is a special rate which has been offered at the University of Westminster so that the determined target base of customers can be aimed at. Further, Murray Sugar Free Cookies has determined the price per pack for vending machines at £1.40 and price per pack for cafes and shops will be set at £1.20. Thus, Murray Sugar Free Cookies has followed a policy of multiple pricing which will help to ensure maximum penetration and will provide the company an opportunity to market their products aggressively. Conclusion Murray Sugar Free Cookies has thereby looked into different directions and based on it looked towards providing the customers a wide range of products to choose from. The increase in the health conscious people and people suffering from obesity provides a perfect platform for Murray Sugar Free Cookies. Also, looking to eye students will provide the required structure and ensure that students look towards developing healthy habits from a small age. Further, the manner in which the pricing and distribution has been determined will ensure maximum efficiency and help Murray Sugar Free Cookies to ensure better market. Read More