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Marketing Essays

Result for Subject Marketing:
19917 essays
Market Audit for Coca-Cola Company Marketing Report
7 pages (1834 words) , Download 2 , Report
Free
It owns its anchor bottler in North America, Coca-Cola Refreshments. Mr. Muhtar Kent is the current chairman of the company. In 2006, waters, juices, and other health and functional beverages represented a third of theirs to cater to changing customer needs. The company has 400brands in estimated 200 nations besides its name (Anders, 2013).
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Consumer Behaviour Marketing Report
8 pages (2152 words) , Download 1 , Report
Free
In analyzing the factors that affect the consumer decision making in the country, several factors such as social, psychological, and other factors are analyzed. Based on the different factors that affect consumer decision making appropriate recommendation for the marketing strategy that should be followed is made.
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Santa Fe Grill Restaurant Marketing Report
10 pages (3393 words) , Download 3 , Report
Free
Santa Fe Grill Mexican Restaurant is one such specialized restaurant that offers authentic Mexican food, even while actualizing good ambiance and service to create a friendly atmosphere for its customers. This restaurant is established and run by two graduates, with one majoring in Finance and the other individual in Management.
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Qualitative Research Report Marketing Report
10 pages (2651 words) , Download 5 , Report
Free
Conducting individual interviews is a widely practiced method for collecting qualitative data. The approach aims to identify the underlying motivation, beliefs, and values of the respondent regarding the focal subject of research. Individual interviews can be unstructured, semi-structured, or structured in nature.
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Marketing Management Marketing Business Plan
9 pages (2896 words) , Download 5 , Business Plan
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They are having a moderate amount of corporate customers in the California area. However, they are facing an intense challenge from global leaders or technological and economical factors. ‘Zenta Tech’ was facing huge competition in the USA software industry as they are having lower diversity of products portfolio.
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Comparing the Different Types of Marketing Research on Consumer Behaviour Marketing Report
6 pages (1849 words) , Download 1 , Report
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Market research is used to assess the present situation and estimate the upcoming trends in the concerned market based on changes in consumer behavior. However, Morgan (2007) mentioned that the effectiveness of market research not only depends on the ability to collect relevant data but also to interpret them appropriately. 
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Customer Satisfaction Problem Marketing Report
8 pages (2095 words) , Download 1 , Report
Free
The school administration has now introduced a new security system with build-in CCTV and the monitor screens are attached to the CPU by a metal lock in order to assure their safety and subsequent satisfaction of the school administration.
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Reflective Log Report of a Group Consultancy Project Marketing Report
8 pages (2169 words) , Download 2 , Report
Free
On the other hand, when hospitality and food trails are put into proper practical shape, they also provide the inhabitants of a tourist destination with appropriate global exposure as well as boosting the sales of their products.
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Market Strategic for Full-Service American Restaurant and Bar Marketing Research Proposal
6 pages (1642 words) , Download 1 , Research Proposal
Free
According to a report published by the National Restaurant Association (NRA, 2015), the restaurants in Arizona work as socially responsible entities, providing healthy food and excellent services. The same report suggested in the year 2013, Arizona had 9,024 restaurants and bars; every dollar spent in these restaurants generated an extra $ 0.90 as sales tax.
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Marketing Communication Marketing Research Paper
9 pages (2418 words) , Download 1 , Research Paper
Free
Essentially, a communication plan should attempt to convey information to the stakeholder. As such, the plan should improve the company’s image. For the purpose of this content analysis, we will focus on the interest level and the complexity of the communication plan.
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Promotional Plan for the Launch of Jaguars XE Spy Marketing Business Plan
8 pages (2304 words) , Download 1 , Business Plan
Free
It has exclusive designs accompanied by advanced technology. Its lavish and exotic features are a sign of status and royalty. It distinguishes its cars from its competitors by implementing great emphasis on its plush interiors and dynamic handling. It also provides high speed for making the ride more thrilling.
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SPSS Analysis for Corporate Social Performance Marketing Report
27 pages (6823 words) , Download 1 , Report
The p-value is 0.591 (a value greater than 5% significance level), we fail to reject the null hypothesis and conclude that there is no statistically significant difference between the two conditions (B2C and B2B). We can conclude that the differences between condition Means are likely due to chance and not likely due to the independent variable manipulation.  
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Marketing Management Marketing Report
9 pages (2673 words) , Download 1 , Report
Free
It is considered as an important planning and forecasting tool used by most organizations to implement its promotional strategies that contribute towards the launch of its new brand of product or service successfully and helps in new market expansion.
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Sydney Apple Company - Service Improvement and Expansion Marketing
13 pages (3538 words) , Download 0
Free
The paper “Sydney Apple Company - Service Improvement and Expansion” is an intriguing example of the business plan on marketing. Outlined clearly in this plan is the strategic step that should be observed in order to enhance the effectiveness and productivity of the Sydney Apple Company. We as Sydney Company have high expectations of increasing our sales turnover and profit margins.
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Cultural Differences between China and the UK - Salfordia Construction Company Marketing Case Study
24 pages (6782 words) , Case Study
Nobody downloaded yet
The paper 'Cultural Differences between China and the UK - Salfordia Construction Company " is a good example of a marketing case study. Organizational culture enables the managers and employees of any given firm to understand the problems and challenges facing it, find solutions to the same, and implement them in a manner that promotes achievement not only for the benefit of the firm but for the benefit of the employees too.
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Product Lifecycle and Marketing Mix, Integrated Marketing Communications Marketing Assignment
20 pages (5514 words) , Download 0 , Assignment
Free
The paper "Product Lifecycle and Marketing Mix, Integrated Marketing Communications" is a great example of a marketing assignment. The aim of this essay is to bring out the importance of the marketing mix in every stage of the product lifecycle. The new sports drink product is Gatorade. It is in the development stage where it is in the process of being manufactured and not yet ready to be sold.
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Contextualization and Value in Context Marketing Coursework
10 pages (2498 words) , Download 0 , Coursework
Free
The paper "Contextualization and Value in Context" is a perfect example of marketing coursework. Contextual framing, in this case, is the act of putting an aspect from a certain point of view. Contextual frames are most probably built up during actual-world experiences whereby certain scenarios are knowledgeable and then influence individuals to perceive and predict certain aspects.
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Product Life Cycle of the Marketing Idea - SportUNE Marketing Case Study
17 pages (4670 words) , Download 0 , Case Study
Free
The paper 'Product Life Cycle of the Marketing Idea - SportUNE" is a great example of a marketing case study. When a business organization starts producing a product or service, it aims at making maximum profit from the activity by reaching many customers and markets as possible. This is aimed at improving profitability for business sustenance as well as coping with competition from similar businesses.
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Cultural Influences on Consumer Behaviour - Comparison of Consumers in the UK and Hong Kong Marketing Research Proposal
11 pages (3330 words) , Download 0 , Research Proposal
Free
The paper  “Cultural Influences on Consumer Behaviour - Comparison of Consumers in the UK and Hong Kong” is a thoughtful example of the research proposal on marketing. It is widely accepted that culture influences almost every aspect of human activity. One such view is put forward by Soares, who notes that “social sciences have long acknowledged cultural influences on human behaviour”.
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The Success That Tim Horton Has Recorded in the UAE Marketing Case Study
16 pages (4737 words) , Download 0 , Case Study
Free
The paper "The Success That Tim Horton Has Recorded in the UAE" is a perfect example of a case study on marketing. Tim Horton is a Canadian multinational coffee and donuts shop founded in Hamilton, Ontario in 1964 by Tim Horton and partner Jim Charade. In the past five decades of its existence, Hortons has grown to become a global brand operating in nine countries across the globe.
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Analysis of Subaru Company Marketing Case Study
6 pages (1698 words) , Download 1 , Case Study
Free
It is important to note that the loyal customers of the firm is their ability to hold the car for almost 7.5 years thus making a secondary market for cars as relatively less liquid. Given the preferences of new customers to own used cars, this critical difference between the two groups may further, forcing potential customers to buy new cars. 
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Starbuck in Vietnam Marketing Essay
9 pages (2332 words) , Download 1 , Essay
Free
Starbuck Tribute Blend and for company expansion in Vietnam (identity wiper). Starbuck Company grows rapidly around the globe and therefore, has plans to continue spreading all its wings worldwide. Starbuck Tribute Blend is currently not in Vietnam. This project aims at introducing this new brand of Starbuck to the Vietnamese people. 
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Successful Entry of Steelcase USA in Malaysia due to Cross-Cultural Understanding Marketing Case Study
7 pages (1983 words) , Download 1 , Case Study
Free
Malaysia enjoys a vastness in cultural dimensions. Currently, the country is an amalgamation of Bumiputras, Chinese, Indians, Filipinos, Indonesians, and a minute chunk of indigenous groups. A staggering 61% of all population is of Muslims, followed by a near 20% Buddhists with Christians, Indians, and Taoism followers figured under 30% all in all. 
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Challenges Resulted by the Recent Deregulation of Financial Services in Canadian Banking Industry Marketing Case Study
7 pages (1790 words) , Download 1 , Case Study
Free
For immediate response to this action crisis, it is advisable that she must have taken corrective actions and started collecting facts against low performance and miss-match of the current and past performance of Pam which could be helpful for her to take appropriate possible measures and to protect herself from explanations to a higher authority.
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Analysis of HEB Grocery Store Marketing Case Study
7 pages (2401 words) , Download 4 , Case Study
Free
HEB is owned by the H.E. Butts since the commencement of the 21st century when it was established and is the major private company in the state of Texas. The H-E-B slogan possesses the same acronym as its slogan, which reads out, as “Here Everything is better”. HEBN has committed itself to low prices, exceptional service, and friendly shopping. 
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Analysis of Target Corporation Marketing Coursework
7 pages (1950 words) , Download 1 , Coursework
Free
The SWOT analysis of Target Corporation providing a description of strength, weakness, opportunity, and the threat of the company has been discussed. After SWOT analysis the report contains an analysis of the macro environment of the company which includes details about its economy, culture, politics, and technology.
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Analysis of Spotifys Business Strategy Marketing Case Study
8 pages (2402 words) , Download 2 , Case Study
Free
There are opportunities to diversify into video streaming and original content creation, which can leverage existing strengths. Current and emerging competitors can undercut Spotify’s business model, and this constitutes the most fundamental threat to the viability of Spotify’s emerging business model.
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Strategic Profile, Purpose of MGM Resorts International Marketing Case Study
9 pages (2481 words) , Download 1 , Case Study
Free
The second aspect of this is to draw up financing options, in partnership with a trusted investment bank. The third leg of the plan of action is to engage top management in the search for properties to be acquired and to draw out plans to develop and market the properties over the next five years. (Google Finance, 2013)
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SWOT Analysis for Alpen Marketing Case Study
8 pages (2109 words) , Download 1 , Case Study
Free
The most important tool to create awareness would most definitely be advertisements. The marketers should go for television and radio ads. Here it has been assumed that the company would not be having budget constraints in posting ads. Apart from this, the company should also be going for digital ads. 
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Problems and Issues Arising with the Exports of Tanunda Winery Marketing Case Study
7 pages (1952 words) , Download 1 , Case Study
Free
The company should first go about with the promotion of the wines in Australia itself so that the consumption in the domestic country itself does not go down. The first action the company should take before starting the exports at full speed is to improve on the relations of the company with that of the exporters and importers.
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NetFlixs Business Model and Strategy Marketing Case Study
8 pages (2208 words) , Download 1 , Case Study
Free
NetFlix’s business strategy is well aligned with the basic requirement in a movie rental business. They have a wide selection of videos and cater to almost all genres. Another key element to the video rental business is the fast delivery of rented DVDs. As for NetFlix’s, delivery channel, they proudly claim 98% on-time delivery on orders.  
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Main Issues and Solutions for the Case Natura: Expanding Beyond Latin America Marketing Case Study
6 pages (1664 words) , Download 1 , Case Study
Free
The distributors are failing to adopt the values and principles of the company and as a result of that, the company is unable to exhibit its values to the international audience. Therefore, the company is strongly recommended to consider the option of foreign direct investment or to establish a wholly-owned subsidiary.
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The Market Potential for Slim Cal in Canada Marketing Case Study
8 pages (2185 words) , Download 1 , Case Study
Free
In implementing the action plan for the business, the market entry strategy will consider the following. The first is the product mix. The company has a defined packaging, placing, promotion plan, and pricing strategy. The company will ensure that there is a comprehensive distribution of the product within as many shopping outlets as they can reach
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Targets Canadian Operation Analysis Marketing Case Study
7 pages (2072 words) , Download 2 , Case Study
Free
Target Canadian, a branch of Target International Corporation, is one of the subsidiary companies that faced many setbacks because of its expansion into Canada in 2013. Having successfully positioned its products in the US, of which, even attracted customers from Canada, it embarked on a mission to establish itself in the country officially.
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Effective Advertising Marketing Research Paper
7 pages (2014 words) , Download 3 , Research Paper
Free
The main purpose of advertising is to drive the behavior of the consumer with respect to the profitable offerings. However, the ideological and political forms of advertising are also common. Additionally, advertising also reassures organizational shareholders or employees that their organization is still successful or viable.
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How High Streets Could Engage In Appropriate Marketing Practice to Evolve Marketing Essay
6 pages (1835 words) , Download 1 , Essay
Free
Change of focus may be referred to as a solution for high street shops. Accordingly, High Street shops can collectively build environment or a shopping community that would not only provide the customers with the opportunity to relax but also enjoy shopping through physical appearances rather than online.
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Is National Culture Still Relevant to Management in a Global Context Marketing Essay
8 pages (2233 words) , Download 1 , Essay
Free
The researcher was committed to making her research be an authoritative one with all the required pieces of evidence that can make them be relied upon by anyone who wants to use it. About the findings, I would like to point out that they are quite accurate and represent the real picture in the country.
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The Impact of Cosmetic Brands towards Female Consumers Perception Marketing Essay
7 pages (2216 words) , Download 1 , Essay
Free
For the majority of consumers, a positive image of the brand is a vital attribute. In fact, it is expected that attributed brand reputation and image have more importance on the perceptions, and buying behavior of cosmetics consumers than brand performance, relevance, knowledge, price, and promotion.
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Strategic Marketing Managment Marketing Assignment
6 pages (1713 words) , Download 1 , Assignment
Free
Apart from continuous innovation, the company needs to have a planned and well-designed marketing plan based on which it needs to launch its products in the market. The marketing activities should be made focusing upon the factor that it can serve well to the company’s objectives and help the company to achieve its goals.
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Situation Analysis and SWOT Analysis: Starbucks Marketing Case Study
7 pages (2005 words) , Download 1 , Case Study
Free
According to the law of demand, a high supply of quality tea especially in emerging markets helps the tea brands to offer quality tea at a comparatively much lower price than quality coffee. A major portion of people prefer the low-cost substitute for coffee and this is a major threat to one of the large players in the coffee market, Starbucks. 
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Marketing Strategy for an Arts Exhibition Marketing Research Paper
6 pages (1619 words) , Download 1 , Research Paper
Free
The event will also create new talents in this industry and expose the talents that had no platform to highlight their abilities. One of the major objectives of doing this is to create a culture where similar events will be held in this town and the country at large (Lamb & McDaniel, 2008).
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Marketing Campaign and Effectiveness of Advertising Activities Marketing Essay
7 pages (2366 words) , Download 1 , Essay
Free
The Stroke Association is a charity organization working in the UK, towards the prevention of stroke, and offering support for the people affected by stroke. The organization, also, campaigns and funds the research aimed at promoting the rights of stroke survivors, irrespective of their race and age (Stroke Association, 2014a).
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Trap-ease America: The Big Cheese of Mousetraps Marketing Case Study
6 pages (1577 words) , Download 1 , Case Study
Free
The company must develop shop outlets in order to enhance the infiltration of the product in the market this improves the products’ reach and infiltration of the target market. The company must carry out extensive advertising of the product in both the traditional and new media thus increasing the target market’s awareness of the new product. 
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Analysis of Daktronics Case Marketing Case Study
9 pages (2490 words) , Download 1 , Case Study
Free
The company operates on a philosophy that does not have to be the low bidder; instead, it has to close enough to get a good chance of making a successful negotiation. In this understanding, the company has to focus on making products that are fair in terms of pricing, while at the same time, they are unbeatable with respect to quality.
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Reflective Learning Journal Marketing Essay
6 pages (1914 words) , Download 2 , Essay
Free
Marketing research should be prioritized, as it would provide you with the opportunity to give the customers what they feel. The same applies to advertise, which ensures that the interest customers had in your products or services remains intact. Amidst all these, it is important to ensure that customers are involved and continuously brought into the picture.
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Marketing Questions Marketing Essay
11 pages (2870 words) , Download 1 , Essay
Free
In the discussion below, there are four sections that have relating but different questions. While companies have a different means of connecting with customers, Apple chooses the marketing concept with which it relies upon to identify, penetrate, and protect their market. It does this through a process called positioning.
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Shaping Global Business Contexts Case: Starbucks & Fairtrade Marketing Case Study
6 pages (1632 words) , Download 1 , Case Study
Free
It is also possible that Starbucks will decide to break the alliance mostly because of the discrepancies that have been exhibited by Fairtrade. Such include the idea that Fairtrade has failed to keep its promise of improving the conditions of the farmers and that its coffee is of low quality.
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Consumer Decision Making Process Marketing Coursework
8 pages (2000 words) , Download 1 , Coursework
Free
The customer is making a purchase of a new car is identified to focus on different factors for making his buying decision. It has become apparent that there are few factors, which have an influence on the buyers’ decision. The consumer in order to make the purchase a new car mainly looks at his capacity of purchasing a new car. 
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Marketing Mix Analysis of Apple Company Marketing Assignment
6 pages (1674 words) , Download 1 , Assignment
Free
One of the marketing mix models is the 4Ps analysis of product, price, place, and promotion (Lee et al. 2155). Companies use the model to analyze their new products in terms of its specific features; the prices to charge, the place or location to avail the products, and the promotional mix for market positioning. 
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Marketing Analysis for Starbucks Marketing Essay
10 pages (2661 words) , Download 1 , Essay
Free
The company started from a humble beginning back in 1987 in the US under the leadership of Baldwin, Bowker, and Siegel, and now is one of the top international companies that supply coffee products. The company has faced numerous challenges both from the internal and external business environments, which have threatened the development of the company.
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