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Marketing Essays

Result for Subject Marketing:
19702 essays
Types of Research Methologies in Marketing Marketing Assignment
6 pages (1673 words) , Download 0 , Assignment
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The paper "Types of Research Methodologies in Marketing" is an outstanding example of an assignment on marketing. Observational research - The representativeness of this approach is fair; this is because of the sample selected, every fourth person visiting Gold Class. With a rate of 50 visitors, it means that about 12 of the visitors will actually participate in the research process.
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Non-Probability Samples Management in Research Marketing Essay
8 pages (2315 words) , Download 0 , Essay
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The paper “Non-Probability Samples Management in Research”  is a  convincing example of the essay on marketing. A sample is a chosen item from a certain population. This chosen item is used for further research on the subject matter. In sampling, it is essential to make a good description of the individuals who may be left out during the sampling process.
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Building Brand Equity and Brand Loyalty in Srt Industry Marketing Research Proposal
6 pages (2243 words) , Download 0 , Research Proposal
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The paper "Building Brand Equity and Brand Loyalty in Sроrt Industry" is an excellent example of a research proposal on marketing. In today’s highly competitive market, businesses have understood the importance of satisfying their customers as customer retention ensures a constant demand for goods and services.
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Success in the International Market: Case of Choco & More Company Marketing Case Study
24 pages (6396 words) , Case Study
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The paper "Success in the International Market: Case of Choco & More Company" is a perfect example of a case study on marketing. A business operational plan is a very important document for any business to achieve its goals and objectives. It is a tool that lays down the direction and steps the business should take in order to have the largest market share.
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Strategic Position Indicating in Marketing Marketing Assignment
16 pages (4887 words) , Download 0 , Assignment
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The paper "Strategic Position Indicating in Marketing" is a wonderful example of an assignment on marketing. Marketing is a culmination of different activities that aim towards creating value, ensuring proper communication, proper delivery and creating value for customers, society, employees and other related within the organization.
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The Toyota System of Production - Focusing on Customer Relationship Management Marketing Case Study
20 pages (5694 words) , Download 0 , Case Study
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The paper “The Toyota System of Production - Focusing on Customer Relationship Management” is an inspiring variant of case study on marketing. Customer Relationship Management is a strategy used by businesses such as Toyota to manage outlay and solidify the bottom line through the generation of customer loyalty.
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International Marketing of Walmart Marketing Case Study
6 pages (1788 words) , Download 0 , Case Study
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The paper "International Marketing of Walmart" is an excellent example of a case study on marketing. The following paper analyses the position of Wal-Mart in Australia’s retail industry. The report finds that Australia has developed one of the most profitable retail markets in the world. A large number of innovative global retailers have established their presence in the Australia market.
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The Effect of Using Celebrity Endorser Toward a Luxury Brand Marketing Research Proposal
8 pages (2496 words) , Download 2 , Research Proposal
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The paper "The Effect of Using Celebrity Endorser Toward a Luxury Brand" is an excellent example of a research proposal on marketing. Definition and background context: Celebrity is an individual having wide public following and recognition and celebrity endorser is this individual when he supports a consumer good or a luxury or a non-luxury brand through an advertisement.
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Analysis Whirlpool GreenKitchen: Inovation Development and Marketing Strategy Marketing Case Study
9 pages (2427 words) , Download 0 , Case Study
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The paper "Analysis Whirlpool GreenKitchen: Innovation Development and Marketing Strategy" is a perfect example of a case study on marketing. It is evidently clear from the discussion that the case of Whirlpool Kitchen has provided a very comprehensive scenario of how the company’s approach to the green market is.
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Stealth Electric Bikes Marketing Case Study
12 pages (3433 words) , Download 1 , Case Study
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Due to the outstanding performance of Stealth Electric Bikes limited, most of the products have accessed the Queensland market and New South Wales markets. Their products have also been preferred by most customers in comparison to their competitors. This could be caused by some of the recently manufactured competitive products.
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How Do the Managers Launching a Niche Product Marketing Research Paper
9 pages (2766 words) , Download 0 , Research Paper
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The paper "How Do the Managers Launching a Niche Product" is a wonderful example of a research paper on marketing. A niche market is part of a larger market that a particular product is targeting. Therefore, a niche product is a product that targets a subset of a particular market. A niche market is a highly specialized market that aims to survive within a competitive environment.
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Atlanta Falcons or Branding and Marketing Challenges Marketing Assignment
8 pages (2246 words) , Download 0 , Assignment
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The paper "Atlanta Falcons or Branding and Marketing Challenges" Is a great example of a Marketing Assignment. Some of the major reasons why the company was below other NFL club brands are because some other clubs like the Dallas cowboys had commenced on a tremendous job in branding themselves as America’s team. 
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Unique Clothing Warehouse: Expansion Policy Marketing Case Study
11 pages (3230 words) , Download 0 , Case Study
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The company has become Japan’s biggest retailer and almost the world’s largest after the current chief executive officer, Tadashi Yanai took over the company in 1984. In a fast-developing business world, UNIQLO offers modernized and traditional designer clothes that suit every taste and preference in almost all corners of the world.
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Apple Inc - Customer Insight for Competitive Advantage Marketing Case Study
7 pages (2049 words) , Download 0 , Case Study
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The paper “Apple Inc  - Customer Insight for Competitive Advantage” is a  great version of a case study on marketing. The role of customer service excellence for competitive advantage that is sustainable is important to any business that wants to remain ahead despite the changing trends in the market.
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The Attractiveness of the Brazilian Market for UNIQLO's Entry Marketing Case Study
6 pages (2036 words) , Download 3 , Case Study
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The paper “The Attractiveness of the Brazilian Market for UNIQLO's Entry" is a great example of a case study on marketing. This paper presents UNIQLO’s market position and suggests its entry strategy into Brazil as a new market. The plan is divided into the following key sections: company analysis, analysis of the product, the scope of the Brazilian market, and suggested entry mode strategy.
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The Wal-marts Market Management Marketing Case Study
11 pages (3009 words) , Download 0 , Case Study
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The paper "The Walmarts’ Market Management" is a delightful example of a case study on marketing. In the 21st century, the global economy is accelerating very fast in every sector; intellectual capacity plays a pivotal role in trade and industry processes. Organizations with vast knowledge have a better hand in this competitive economy.
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Evaluating the Impacts of Different Promotion Methods on Increasing Sales in Alounak Restaurant Marketing Case Study
6 pages (1949 words) , Download 0 , Case Study
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The paper 'Evaluating the Impacts of Different Promotion Methods on Increasing Sales in Alounak Restaurant" is a great example of a marketing case study.  This chapter will involve a comparison between the findings of this research and literature review. The influence of advertisement to patrons will be discussed, comparing what was found during the research with the existing literature.
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Integrated Marketing Communication for Small to Medium Enterprises Marketing Research Paper
8 pages (2352 words) , Download 0 , Research Paper
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The paper “Integrated Marketing Communication for Small to Medium Enterprises" is a delightful example of a research paper on marketing. In the face of globalization, organizations have moved to integrate their marketing actions with the public, popularly known as Integrated Marketing Communication (IMC).
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Customer Buying Decision Process of a Traditional Porsche Customer Marketing Assignment
5 pages (1502 words) , Download 0 , Assignment
Free
The paper "Customer Buying Decision Process of a Traditional Porsche Customer" is a wonderful example of an assignment on marketing. According to Theis (2010), it is indubitable that brands have an influence on operating results and the reputation of any company. Some people consider a brand to be one of the most important assets in any organization.
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A Significance of Well Trained Staff and a Good Marketing Plan for a Successful Product Launch Marketing Term Paper
7 pages (2131 words) , Download 0 , Term Paper
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The paper “A Significance of Well Trained Staff and a Good Marketing Plan for a Successful Product Launch” is a spectacular variant of term paper on marketing. This paper reviews the strategies considered while planning a market launch for a product. It looks at planning, organizing, and reviews of marketing events and operations related to product promotion.
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Qatar Railways Development Company Marketing Assignment
4 pages (1512 words) , Download 0 , Assignment
Free
The paper "Qatar Railways Development Company" is a wonderful example of an assignment on marketing. Construction of the Doha Metro Railway Line is already underway. It began in 2010 and is supposed to be completed by 2015. It is an 85 km railway network in Qatar. It will include an east coast link, a high-speed link, a freight line, and a light rail system.
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Decision-Making Situation and the Issues That Emerged Marketing Term Paper
8 pages (2280 words) , Download 0 , Term Paper
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The paper "Decision-Making Situation and the Issues That Emerged" is a brilliant example of a term paper on marketing. In any workplace situation problem, the occurrence is almost imminent and unavoidable. This does not mean that organizations will stop functioning and become extinct. Some of the most successful companies have managed to survive great turbulence in the world of business.
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Design Thinking: Case of Gap Marketing Case Study
8 pages (2215 words) , Download 0 , Case Study
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The paper "Design Thinking: Case of Gap" is a perfect example of a case study on marketing. The business environment has been very dynamic in the current world. Almost all businesses are operating in very competitive environments. Businesses that are unable to adapt to the dynamic nature of their environment are forced out of the market.
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Advertisement Campaign of Dolce and Gabbana Marketing Case Study
9 pages (2534 words) , Download 0 , Case Study
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The paper "Advertisement Campaign of Dolce and Gabbana" is a good example of a marketing case study. The advert that is analyzed in this document belongs to a beauty company, Dolce and Gabbana. This commercial ad features common faces in Hollywood movies. These personalities are Scarlett Johansson and Matthew McConaughey.
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Apple's iPhone Advertising Campaign Marketing Case Study
10 pages (2865 words) , Download 0 , Case Study
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The paper “Apple’s iPhone Advertising Campaign" is a breathtaking example of a case study on marketing. Apple Inc is currently worth $ 624 billion and is ranked the most valuable brand globally with a brand value of $ 98.3 billion. The company is known as the epitome of innovation with one of the products being the iPhone range of smartphones.
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Marketing Planning Concept Marketing Essay
9 pages (2501 words) , Download 0 , Essay
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The paper "Marketing Planning Concept" is an outstanding example of an essay on marketing. Marketing planning is defined as the “planned action of marketing resources to achieve marketing objectives” (McDonald 2007, p. 8). The marketing planning concept indicates that an organization can identify and create its own competitive advantage through a systematic and disciplined approach to the market.
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Justification for Brand Image and Brand Salience Marketing Essay
8 pages (2172 words) , Download 0 , Essay
Free
The paper "Justification for Brand Image and Brand Salience" is an outstanding example of an essay on marketing. The author argues in a well-organized manner that the stiff competitive nature of the modern market systems coupled with the vast globalization has made the aspect of brand management an important marketing function.
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Meeting the Increase of Air Travel in The Kingdom of Saudi Arabia Marketing Term Paper
13 pages (3573 words) , Download 0 , Term Paper
Free
The paper “Meeting the Increase of Air Travel in The Kingdom of Saudi Arabia” is a thoughtful example of the term paper on marketing. The history of civil aviation in the Kingdom of Saudi Arabia dates back to the year 1945 during the regime of King Abdul-Aziz when he was given a DC-3 Dakota airplane as a gift by the then US President, President Franklin D. Roosevelt.
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Event Management of London 2012 Olympics - Marketing, Place-Making, and the Visitor Economy Marketing Case Study
15 pages (4217 words) , Download 1 , Case Study
Free
The paper “Event Management of London 2012 Olympics - Marketing, Place-Making, and the Visitor Economy" is a persuading example of a case study on management. Event making is the art of preparing a place with the expectation of visitors of which one will be the host(Stea & Turan, 1993). Over the years, event making has been going on without any regulations.
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McDonalds Marketing Strategy Marketing Case Study
10 pages (2825 words) , Download 0 , Case Study
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The paper "McDonald’s Marketing Strategy" is a wonderful example of a case study on marketing. Strategic analysis is one of the most important processes of strategic management. The reason many strategies fail is that many managers want to formulate and implement strategies without carefully analyzing the overarching goals as well as the internal and external environments.
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Marketing Activities That Will Ensure Optimal Operation of the Cupcake Shop Chain Marketing Case Study
16 pages (4230 words) , Download 0 , Case Study
Free
The paper “Marketing Activities That Will Ensure Optimal Operation of the Cupcake Shop Chain” is a  perfect variant of case study on marketing. The objectives for Cupcake Shops will include gaining a market share of at least thirty percent in every locality they operate. This implies intensive market research and strategy development will be carried out in their area of operation to gain the market share.
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The Strategic Significance of Standardization for Phoenix Insurance Company Marketing Assignment
8 pages (2163 words) , Download 0 , Assignment
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The paper "The Strategic Significance of Standardization for Phoenix Insurance Company" is a wonderful example of an assignment on marketing. The company to be analyzed here is Phoenix Insurance Company. This first section looks into the way in which this company can standardize its service or product offering.
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How Have the Strategies Used by William Grant and Sons Made Hendricks Such a Successful Gin Brand Marketing Case Study
4 pages (1540 words) , Download 0 , Case Study
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The paper “How Have the Strategies Used by William Grant and Sons Made Hendricks’ Such a Successful Gin Brand?” is a  fascinating variant of case study on marketing. William and Sons Company has been in operation since 1887 as a family company and was incorporated in Scotland. The company is currently third in terms of Scotch whiskey market share after Diageo and Pernod Ricard.
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Analysis of France and Phoenix Insurance Company Marketing Term Paper
8 pages (2141 words) , Download 0 , Term Paper
Free
The paper "Analysis of France and Phoenix Insurance Company" is a brilliant example of a term paper on marketing. France is one of the European Union countries. It is located in the Western part of Europe. It has several overseas territories as well as regions. It is the largest country in entire Western Europe. It is also the third-largest country in the continent of Europe.
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Difference between a Marketing Plan and a Business Plan Marketing Essay
10 pages (3043 words) , Download 0 , Essay
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The paper “Difference between a Marketing Plan and a Business Plan” is a  thrilling example of an essay on marketing. A marketing plan is a detailed outline that is meant to show the efforts in marketing that an organization has. A marketing plan, therefore, shows the goals that an organization seeks to achieve in selling its products be they goods or services.
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The Role of Social, Ethical and Consumer Theories in the Current Patterns of Increased Consumerism Marketing Term Paper
10 pages (2701 words) , Download 0 , Term Paper
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The paper “The Role of Social, Ethical and Consumer Theories in the Current Patterns of Increased Consumerism” is a delightful variant of term paper on marketing. The desire to consume is driven by a number of different factors. Consumers in society are motivated to consume as individuals as well as in groups. The current society has been characterized by increased levels of consumption.
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The Feasibility of the New Grocery Home Supply from Zip-mart Marketing Research Proposal
14 pages (4226 words) , Download 0 , Research Proposal
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The paper "The Feasibility of the New Grocery Home Supply from Zip-mart" is an excellent example of a research proposal on marketing. As the paper outlines, Zip-mart has been in operation for about a year now, with the sole purpose of availing quality green supplies for middle-level income consumers in New York City.
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Brand Salience and Buzz Marketing as a Means of Attaining Brand Salience Marketing Research Proposal
14 pages (4048 words) , Download 0 , Research Proposal
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The paper “Brand Salience and Buzz Marketing as a Means of Attaining Brand Salience" is a thoughtful example of a research proposal on marketing. The aim of the research is to explore the effect of using social networking sites to advertise products on the mental image of customers in Saudi Arabia.
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General Coffee Consumption in the World Marketing Research Paper
6 pages (1728 words) , Download 0 , Research Paper
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Ryding (2011) notes that customer satisfaction is considered to be an essential competitive factor and a significant indicator of a firm's profit since it is directly related to the return on investment (ROI) and market value. Customer satisfaction is achieved when the customer’s expectation of the encounter is at par with the meeting.
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Consumer Relationship Management: Fashion Industry Marketing Coursework
6 pages (1791 words) , Download 0 , Coursework
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The paper "Consumer Relationship Management: Fashion Industry" is a brilliant example of coursework on marketing. Consumer relationship management (CRM) has received elevated attention in the recent past both from scholars in diverse realms of academia as well as practitioners. It has also become one of the most important part of marketing research (Vignali et. al., n. d., p. 70).
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Selling and Sales Management Marketing Literature review
9 pages (2548 words) , Download 0 , Literature review
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The paper "Selling and Sales Management" is a good example of a literature review on marketing. Personal sales and making personal presentations are the most expensive and most important for a company’s sales and profits (Robert & Ralph 1993). They require each person to be involved and trained on the company’s products as well as presentation skills.
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Ethics and Regulation in Direct Marketing in the UK Marketing Essay
7 pages (2169 words) , Download 0 , Essay
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The paper "Ethics and Regulation in Direct Marketing in the UK" is an outstanding example of an essay on marketing. Direct marketing can be roughly defined as an interactive system that involves personalized communications between a marketer and a customer. It has become possible to use store customers’ information to enable further communication with them.
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Joe Restaurant Marketing Plan Marketing Case Study
6 pages (1735 words) , Download 1 , Case Study
Free
The paper "Joe Restaurant Marketing Plan" is an amazing example of a case study on marketing. Joe Restaurant marketing plan provides the management of the restaurant with reliable, up to date and implementable tips that will help to reach to the potential clients. Joe's restaurant marketing plan is drawn from a point of view of a restaurant profession.
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The National Sports Day in Qatar Marketing Research Proposal
6 pages (2279 words) , Download 0 , Research Proposal
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The report is about the National sports day in Qatar since Qatar is the sports capital of the world. The Qatar government seeks to be the sports capital and would like more Qatari people involved in sports and fitness. The report also targets to increase the number of people engaged in sports with regard to the ever-increasing population in Qatar.
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Bank Service Quality in Enhancing Client Satisfaction Marketing Research Proposal
9 pages (6392 words) , Download 0 , Research Proposal
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One of the consequences of KSA’s prosperity is a relatively financially-secure, young, internationalized population; in 2009, expatriates and youths under 15 accounted for approximately eight million and 8.6 million respectively of KSA’s estimated 28.7 million people. Concerning the Saudi banking industry, there appear to be three main challenges.
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Last Chance's Brand Plan for Soft Drinks Marketing Case Study
12 pages (3247 words) , Download 0 , Case Study
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The paper “Last Chance’s Brand Plan for Soft Drinks” is a  spectacular version of a case study on marketing. The soft drinks industry presents numerous opportunities for interested companies to introduce brands into the market. The increased use of soft drinks among the youth presents Last Chance with an opportunity to target its brand on the youth.
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Cognitive Reflection and Decision Making Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
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The paper "Cognitive Reflection and Decision Making" is a great example of a Marketing Case Study. This paper is based on an incisive analysis of the marketing case study of RBS Skal Company in Latvia. The paper utilizes decision making theories to identify various critical decision-making points in the case study. The paper has analyzed the various decisions made at RBS.
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Starbucks Development Strategies Marketing Case Study
12 pages (3184 words) , Download 0 , Case Study
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The paper "Starbucks Development Strategies" is a perfect example of a Marketing Case Study. Starbucks is among the establishment that has demonstrated themselves at creating fresh markets, rapidly going to up-and-coming markets and fundamentally altering the behaviors and favorites of clients in reputable markets.
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Consumer Behaviour That Drives Them to Make Purchase Decisions Marketing Essay
8 pages (2244 words) , Download 0 , Essay
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The paper "Consumer Behaviour That Drives Them to Make Purchase Decisions" is an outstanding example of an essay on marketing. Understanding consumer behavior is one of the most important considerations for a business when developing a marketing plan. This paper examines consumer behavior that drives them to make purchase decisions.
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Characteristics of Monopolistic and Competitive Markets Marketing Coursework
8 pages (2297 words) , Download 0 , Coursework
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The paper "Characteristics of Monopolistic and Competitive Markets" is a perfect example of marketing coursework. Monopolies refer to a market situation whereby a particular individual or enterprise is the only seller or supplier of a particular commodity. The basic characteristic of this monopoly is lack of trade competition in the supply of both goods and services and consequently lack of a viable substitute commodity.
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