CHECK THESE SAMPLES OF The Effect of Using Celebrity Endorser Toward a Luxury Brand
esearch QuestionsThis research seeks to answer the following questions, based on the objectives of the researchCan celebrity endorsements bring niche products into mainstream prominenceHow does the credibility of a celebrity endorser determine the response of consumers to the advert the celebrities have been featured?... cope of the studyThis study will focus on how credibility and authoritativeness of a celebrity endorser can push niche products into the mainstream rapidly....
9 Pages
(2250 words)
Research Paper
All promotional and advertising campaigns can be classified using the continuum based on the content of the campaign (De Mooij 49).... … The paper “Theories of Change of Attitude Incorporated in the Hong Kong International Airport's Advertising Campaign" is a delightful variant of a case study on marketing....
7 Pages
(1750 words)
Case Study
In the first place, celebrity endorsement helps to create awareness of the company products to the customers and enabling the marketing function to create a positive feeling by the customers towards the brand as indicated in the appendix below.... The first definition is that it is the form of advertising which uses well-known people in the society because of their achievement to promote the brand or product of a company (Belch & Belch 2001).... It might be a negative image and this could spoil the reputation of the brand....
7 Pages
(1750 words)
Case Study
Conversely, negatively perceived endorsers can lead consumers to view the endorsed brand negatively.... Consequently, there should be a concerted effort in celebrity choice in order for their endorsement to result in brand promotion.... Consequently, consumer choice is expected to rely upon the perceived positive attributes of the endorser.... … The paper "Why celebrity Endorsements Are Effective as Marketing Strategy Tools " is a perfect example of a marketing assignment....
11 Pages
(2750 words)
Assignment
Most companies currently use celebrities to endorse their brand and this has become a trend in all industries.... Most companies currently use celebrities to endorse their brand and this has become a trend in all industries.... It is here that advertising comes in to help deliver the message to the targeted audience to create brand awareness and to entice them to the brand.... Brands are using celebrities to endorse their brand and this can be found in the television channels, radio, print, and social media (Keel & Nataraajan 2012, p....
10 Pages
(2500 words)
Term Paper
It uses the phrase 'Happiness, Togetherness, and Celebration' to ensure that consumers have a lucid idea of what the brand symbolizes.... using the World Cup positions The Coca Cola Company to the world, a strategy that can attract even the non-users thus increasing sales and profits....
9 Pages
(2250 words)
Case Study
… The paper "Promotion and Key Competitors of Pandora brand" is a great example of a marketing case study.... The paper "Promotion and Key Competitors of Pandora brand" is a great example of a marketing case study.... Most jewel retail stores globally stock this brand since it's a classy product that covers a great variety of exquisite designs and materials which has also contributed to it being the main product of focus....
brand Image / brand perception
Pandora's brand image is quite distinctive due to its vertically integrated business model....
4 Pages
(1000 words)
Case Study