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Marketing Essays

Result for Subject Marketing:
19914 essays
Evaluation of Toyota Company Marketing Report
7 pages (1901 words) , Download 1 , Report
Free
Toyota Motor Corporation is a leading Japanese automobile with its headquarters in ToyotaAichi, in japan. Toyota is one of the leading corporations in revenue and also the largest manufacturer in the automobile industry. The company was started in 1937 by Toyoda Kiichiro as a derivative of his father’s Toyota Industries to manufacture automobiles.
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Understanding of Market Segmentation Marketing Report
7 pages (1947 words) , Download 1 , Report
Free
The five categories of market segments are described, which are geographic, demographic, psychographic, behavioral, and benefit.  Bases of segmentation differ. Each has advantages and limitations. This information when properly utilized by businesses would serve as a guide in making their marketing strategies.
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Product Launch Serves as a Significant Part of a Business Life Marketing Research Proposal
6 pages (1689 words) , Download 1 , Research Proposal
Free
The moral dilemma that the project may attract can include the pricing criteria, which the business may have to apply in order for the business to stay afloat. Essentially, the problem will be in fixing a price that will not be too high for the customers and also not too low for the business meaning that striking a compromise will be critical.
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Marketing Plan: YV Co. Ltd Marketing Business Plan
6 pages (1565 words) , Download 5 , Business Plan
Free
In the presence of stiff competition with current plastic manufacturing giants, YV Co. Ltd. will have to employ fierce promotional strategy so as to appeal to the customer factions. Sales promotion along with advertising can help YV to compete in the market with the already established brands on the scene. 
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Marketing Report for a Local Entrepreneur Planning Marketing Report
9 pages (2367 words) , Download 1 , Report
Free
The customers are segmented on the basis of social class so the packages regarding fitness and exercise that are offered should justify the people of Hertfordshire carry along while being a part of a particular social class. There are three social classes which are most well defined on the variables of income and status.
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Marketing Strategy for Wendys in Pakistan Marketing Report
8 pages (2661 words) , Download 1 , Report
Free
This report analyses the Pakistani cultural environment in the light of three cultural factors, i.e. power distance, individualism, and tolerance for ambiguity used by Hofstede to analyze national cultures. The analysis would enable management to determine the extent to which the company’s marketing mix should be standardized or adapted to enter the Pakistan market.
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The Marketing Environment of Mr. Porter Marketing Report
6 pages (1734 words) , Download 1 , Report
Free
This report, therefore, provides an analysis of the marketing environment of Mr. Porter, with a special focus on its communication strategies. This document will further discuss the relevant and recent trends in the international consumer attitudes, and their impact on the economy, environment and ethics.
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Marketing Mix of Heineken Marketing Report
8 pages (2393 words) , Download 1 , Report
Free
International marketing refers to certain business activities which direct a company for exchanging their products or services across the national border. Any company can take global market advantages if they will participate in the international market because business owners can get a huge range of profitable opportunities.
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Food Truck Business of Covte Marketing Business Plan
8 pages (2171 words) , Download 6 , Business Plan
Free
The marketing strategy of Covte will include a major set of attributes, enable it to increase greater customer awareness while offering different food items to the customers. In this regard, an effective marketing strategy has been developed for the start-up food truck business by taking into concern pricing, promotion and distribution decisions.
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Marketing Strategy and Marketing Campaign of Alps Blue Marketing Report
8 pages (2423 words) , Download 1 , Report
Free
The brand name of the packaged drinking water will be ‘Alps Blue’. The product was chosen because of two reasons. The first reason is the bigger organizational goal of expansion and growth. The global market for bottled water is increasing significantly, owing to the increased health awareness among consumers as well as the unavailability of clean drinking water.
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Consumers Buying Behavior of Thai People Marketing Research Proposal
9 pages (2322 words) , Download 1 , Research Proposal
Free
Different factors relating to the development of social status and position, preference for high quality and aesthetics are observed to identify how all of these factors influence the consumer’s purchasing decision. This paper shall evaluate the factors influencing the purchase decisions of the consumers in the Thai market.
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What Motivates Employees Marketing Report
6 pages (1832 words) , Download 1 , Report
Free
The performance of an organization is determined by the productivity of its workforce. For the employees to remain productive and keep on working, they need to feel motivated to do so. It is the role of the manager in an organization to ensure that they are motivated and empowered. Motivation entails the level of input that an employee puts in work. 
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Marketing Plan for DraftServ Technology Marketing Report
6 pages (1802 words) , Download 2 , Report
Free
The mission of this company is to carry forward the expertise of the company in a self-service beer vending machines, maintain the advanced technology and customer-oriented approach. The vision of this company is to achieve a remarkable reputation in the Australian market. The company is also focusing on some core values which are efficient and consistent delivery services.
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Marketing - Launching a New Vacuum Cleaner in the UK Market Marketing Report
9 pages (2645 words) , Download 1 , Report
Free
The customers of vacuum cleaners are huge in the UK. Eureka Forbes has decided to launch a new vacuum cleaner in the UK market, which will be in form of a robot. The robotic vacuum cleaner will be given specific instructions for the accomplishment of particular cleaning work. The marketing audit of the company is carried to understand whether the product will be successful in the market or not.
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A Case of the Expansion of Quaker Steak and Lube Marketing Report
8 pages (2181 words) , Download 1 , Report
Free
Quaker Steak and Lube commenced operations in 1974 and it was aimed at getting people to grill their own meat. The company provides various opportunities to grill consumers’ meat with numerous forms of spices and this is served with various fast foods including salads and potato chips. The menu involves various kinds of combinations.
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Huawei Telecommunications Marketing Report
7 pages (1867 words) , Download 1 , Report
Free
Huawei is the second-largest global telecommunications equipment company that is headquartered in China. The company was founded in 1988 as a distributor for phone switches but has grown to a leading telecommunications company that engages in network equipment, mobile broadband devices, convergence devices and handsets.
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Developing a Marketing Plan for ABC Pharmacy Marketing Business Plan
8 pages (2062 words) , Download 5 , Business Plan
Free
The evolution of CRM can be categorized in three phases namely, customer acquisition, customer retention and customer development. In each stage, different communication tools are applicable for enhancing its effectiveness. Customer acquisition is considered as the most important part of CRM as it results in an increase in profit and growth in market share.
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E-Marketing Plan for Budget Car Rental in Australia Marketing Business Plan
7 pages (1801 words) , Download 6 , Business Plan
Free
Designing and proposing is just one step of a marketing plan. However, for the plan to be effective, it is indispensable to have a clear implementation plan. The implementation strategy starts by involving the staff in the whole process of the marketing plan. It is critical for them to participate or contribute to the plan. an.
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Haagen-Dazs Ice-Cream Marketing Report
6 pages (1651 words) , Download 1 , Report
Free
Marketing is conventionally divided into four interconnected decisions and resultant actions referred to as a marketing mix. This set of decisions covers fundamental elements of marketing including product, price, promotion, and place. These marketing constituents make up an adjustable set of activities that a firm exploits in response to the needs of potential target markets.
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The Marketing Research Plan for Gilligans Backpacker Hotel Marketing Research Paper
6 pages (1956 words) , Download 1 , Research Paper
Free
There is an existing gap in Gilligan’s Backpacker Hotel and resort in terms of its provision of services since the majority of visitors visiting the destination are aged 55 years and below. An effective market research plan must entail clear objectives that help towards the attainment of the long-term strategic goals. 
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Competition Within the Chip Market Marketing Report
8 pages (2520 words) , Download 1 , Report
Free
The rivals convinced consumers that they offer consumers a healthy alternative brand. All these factors remain to be major challenges causing a decrease in the volume of sales of Smith’s chips among couples and females. A natural potato chip is the latest chips range suggested by the Department of Food and Nutrition report.
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Competition Within the Chip Market Marketing Report
8 pages (2485 words) , Download 1 , Report
Free
The research attracts attention because in the year 2012, the market share of potato chips 68% reduced to only 62% among couples. The market shrinkage came at the same time with an increase in health awareness to the consumers who consider the deep-fried potato and food additives in chips as unhealthy. 
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Buyer and Consumer Behavior Marketing Report
8 pages (2606 words) , Download 1 , Report
Free
The report is aimed at outlining the implications of the behavior with the purpose of enabling the development and creation of proper strategies for the expansion of the brand in the market to enable profit maximization. The report utilizes the performance of the brand, consumer attitude towards the brand as well as the demographics and segmentation associated with brand marketing.
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Observation Research of Spinneys Supermarket Marketing Report
6 pages (2540 words) , Download 1 , Report
Free
From humble beginnings in the outskirts of Alexandria in 1924, Spinneys has grown to become one of the leading chains of supermarkets in the whole of the Middle East. From their observation research at the supermarket’s branch at Alwasl Road in Jumeira, the researchers are persuaded to believe that a genuine commitment to customer satisfaction partly explains the supermarket’s growth.
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Starting a New Business in the UEA Campus Marketing Research Proposal
6 pages (1897 words) , Download 1 , Research Proposal
Free
Sunfresh would provide students and college personnel with the opportunity to have fresh breakfast and lunch in a cozy environment. The objective is not just to accommodate the needs of the clients, but to build a core clientele in the UEA campus so that the business can be expanded from there outside subsequently. 
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Tesla Entrance to the Australian Market Marketing Report
6 pages (1620 words) , Download 2 , Report
Free
The company started its journey with the Roadster model which was a fully electric sports car. The Roadster had the distinction to run for 200 miles based on a single charge. In the period 2008 to 2012, the company sold more than 2250 Roadsters. Its customer base included citizens of 31 countries.
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Coca Cola Marketing Strategies Marketing Report
8 pages (2217 words) , Download 2 , Report
Free
Coca-Cola is the most mainstream and greatest offering soda ever and in addition the best-known brand on the planet. Coca-Cola may owe its inceptions to the United States, yet its notoriety has made it really all-inclusive. Today, you can discover Coca-Cola in basically all aspects of the world.
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Brand Implementation Marketing Report
8 pages (2995 words) , Download 1 , Report
Free
This makes them competitively disadvantaged when compared to competitors such as Samsung, Apple, and Google. Blackberry has come to the realization that there is a need for changing the brand’s identity towards a younger, fresher, and more creative appearance. Therefore, they need a brand extension for the purpose of creating awareness for this step.
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International Promotion Plan: Sainsbury Entering the Asian Market Marketing Business Plan
7 pages (1862 words) , Download 5 , Business Plan
Free
This international promotion paper will be organized into different subtopics such as the introduction, the executive summary, product mix, SWOT analysis, market entry modes, marketing strategy among other sub-headings. The Asian market more particularly the Indian market has over the last two decades shown increasing growth and national GDP growth rates. 
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Digital Marketing- Digital Campaign Marketing Report
8 pages (2301 words) , Download 4 , Report
Free
Digital marketing has helped marketers in promoting their products and services through seamless technologies in a smart manner. Ryan and Jones (2009) believed that digital marketing is the use of electronic devices through which information is shared and transferred to a number of stakeholders. 
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Diamond Industry-Tiffany And Co Marketing Business Plan
9 pages (2616 words) , Download 4 , Business Plan
Free
Other researches have highlighted that the company has registered increased sales in the first and second quarters of the 2014 financial years. However, with the increasing competition, the company needs to increase its sales across the globe in an effort to maintain its position in the market. 
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Marketing Plan Report for Starbucks Marketing Business Plan
8 pages (2536 words) , Download 18 , Business Plan
Free
The net revenues increased in 2012 and 2013. In 2014, the price of coffee beans seems to be soaring. This places a salient need for the company to adopt effective marketing strategies in order to register increased sales and higher profitability.
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Market Segmentation of Tesco Marketing Report
6 pages (1904 words) , Download 2 , Report
Free
Many families have found solace in such corporations as employees in retail, primary production, and manufacturing sectors. In the past decade, supermarkets have been under deep scrutiny with regard to how they treat suppliers of own-label products even though this strategy has been in play for a while now.
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Valley Ice Cream Ltd Marketing Report
8 pages (2484 words) , Download 1 , Report
Free
Valley Ice Cream Ltd is one of the popular ice cream companies in the UK. This company has a limited number of customers in the B2B and B2C market and the sale of the products in these two markets is not good for the development of the company. The company should also use advanced technologies and innovation to enhance the quality of the products.
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Room Travelers Company Marketing Report
10 pages (2773 words) , Download 1 , Report
Free
The report provides a comprehensive analysis of an online hotel booking website through an evaluation of the online market that is facilitated by the evaluation of competition analysis. Also, the report explains the applicability of the website in the market and the financial plan of setting the website in the market.
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The Du Internet Selling Company Marketing Report
9 pages (2473 words) , Download 1 , Report
Free
In the United Arab Emirates, Etisalat owns a large portion of the telecommunication industry and therefore, is a competing business entity that shares the same market as the Du Company. Surviving provokes the Emirate Integrated Telecommunication Company to device strategies that boost the delivery of internet services to its users.
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Apple Incorporated: The Possible Opportunity for Growth Marketing Report
9 pages (2576 words) , Download 1 , Report
Free
Multinational Corporations (MNCs) use diverse modes of marketing activities in order to expand their presence in both the local and international markets. Exploiting the possible opportunities for growth requires them a thorough understanding of the markets, including the different layers of the business environment.
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Hull City Marketing Communication Marketing Research Paper
8 pages (2218 words) , Download 1 , Research Paper
Free
The marketing communication document aims to increase Hull City tourism visits. The same document focuses on several areas. The areas include defining the goals, defining the strategy, defining the tactics, and situational analysis. The situational analysis focuses on the setting up of my objectives, strategy, tactics and action plan.
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New Payment Form in Times of Globalisation Marketing Report
8 pages (2276 words) , Download 1 , Report
Free
More people will begin using the services of the company leading to an increase in the sales of the organization. For instance, an organization that accepts these new types of payments has the capability of receiving revenue from people who are using hard cash, and people who are digital types of payments.
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Outlining Personal Reflection and Evaluation of the Experience through Business Plan Development Marketing Report
8 pages (2134 words) , Download 1 , Report
Free
The biggest challenge was the accounting part of the business plan. The financial planning and begetting part of a business plan is a major part of the business plan. First of all, this is because it shows the road map to success because, at the end of the day, the most important thing is the money part of it.
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Starbucks Market Review Marketing Report
6 pages (1681 words) , Download 2 , Report
Free
Starbucks has been successful because of its excellent differentiation strategy. As this paper shows, although the company does offer high-quality products, they are not as special as they are marketed. The key lies in its strong adherence to exclusivity and uniqueness. Starbucks continues reinventing itself through differentiation and innovative marketing strategies that would take some doing to beat. 
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Integrated Promotional Strategy: Pepsi Max Marketing Report
7 pages (1892 words) , Download 1 , Report
Free
In particular, PepsiCo’s integrated promotional campaign has three levels of objectives: marketing, communication, and organizational objectives. The three promotional objectives also are consistent with PepsiCo’s core organizational objectives.
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Marketing Plan: Happy Insurance Company Marketing Business Plan
7 pages (1911 words) , Download 10 , Business Plan
Free
Implementing the planned growth requires creations of a given set of conditions and a favorable environment. Most importantly is the conduction of market research to identify not only new opportunities but also to emerging trends within the industry. This is particularly important in making appropriate adjustments that suit current market trends.
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Corporate Social Performance Marketing Research Proposal
7 pages (2122 words) , Download 2 , Research Proposal
Free
There should be more research on the main drivers of corporate social performances in order to get a better understanding of the phenomena and its overall effects on business and management. The top management of organizations has the ability to motivate employees while at the same time conduct training sessions that will emphasize proper social practices.
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Core Concepts of Market Intelligence and Its Practical Application in the Supermarket Industry Marketing Report
11 pages (2908 words) , Download 1 , Report
Free
There are five main stages in the consumer purchase decision-making process. The first stage is a need-recognition or a problem recognition phase. It includes the identification of the need for a given product. This includes the desire to satisfy a particular need or requirement.
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Market Analysis of Dominos on St. Maarten Marketing Report
9 pages (2602 words) , Download 1 , Report
Free
Dominos Pizza Inc. is one of the leading multinational pizza delivery chains headquartered in Michigan, USA. The organization had started its operation as a small pizza store in 1960. The organisation is well-known for its diversified product line as per the tastes and preferences of consumers from different regions.
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Consumer Demographics Marketing Essay
6 pages (1589 words) , Download 1 , Essay
Free
During young age individuals borrow, to satisfy their needs. At this age, expenditure might exceed income. As income increases, expenditure increases also, but at a slower rate.   During working age, some income is used to repay the debts accrued earlier while a considerable amount is saved for old age.
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Market Audit for Coca-Cola Company Marketing Report
7 pages (1834 words) , Download 2 , Report
Free
It owns its anchor bottler in North America, Coca-Cola Refreshments. Mr. Muhtar Kent is the current chairman of the company. In 2006, waters, juices, and other health and functional beverages represented a third of theirs to cater to changing customer needs. The company has 400brands in estimated 200 nations besides its name (Anders, 2013).
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Consumer Behaviour Marketing Report
8 pages (2152 words) , Download 1 , Report
Free
In analyzing the factors that affect the consumer decision making in the country, several factors such as social, psychological, and other factors are analyzed. Based on the different factors that affect consumer decision making appropriate recommendation for the marketing strategy that should be followed is made.
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Santa Fe Grill Restaurant Marketing Report
10 pages (3393 words) , Download 3 , Report
Free
Santa Fe Grill Mexican Restaurant is one such specialized restaurant that offers authentic Mexican food, even while actualizing good ambiance and service to create a friendly atmosphere for its customers. This restaurant is established and run by two graduates, with one majoring in Finance and the other individual in Management.
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