Identifying purchase perceptions that promote frequent e-commerce buying with special reference to UAE
Identifying purchase perceptions that promote frequent e-commerce buying with special reference to UAE Marketing Research Paper
15 pages (3750 words) , Research Paper
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[online]. Available at: http://gulfnews.com/business/retail/uae-holds-largest-share-of-e-commerce-sales-in-region-1.970176. [Accessed on 20th February, 2014]. 17 The research paper deals with the perception of the people in UAE on the e-commerce purchasing
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Internship Report
Internship Report Marketing Term Paper
15 pages (3750 words) , Term Paper
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Publinet is the first network organization of communication networks in Dubai, founded in the year 1999. It provides complete communication assistance and offers solution to the entire nation i.e. United
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International & Global Marketing: Ford Cars in Pakistan
International & Global Marketing: Ford Cars in Pakistan Marketing Essay
8 pages (2000 words) , Essay
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The country of Pakistan is merely around 6 decades old; however human record in the region reaches back for millions of years. The country of Pakistan came into being as an autonomous state in the year 1947. Dissimilar to the western nations, in Pakistan, fatalism, collectivism and fatalism are all elements of routine life.
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The development of the Chinese money market and its critical issues for future development
The development of the Chinese money market and its critical issues for future development Marketing Essay
12 pages (3000 words) , Essay
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iberalization regime was to improve effectiveness of the money markets; make the capital markets more robust for them to effectively provide liquidities and fund for portfolios; and also to render operations in the foreign exchange market more vibrant (Mehran, Quintyn, and
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Principles of Persuasion
Principles of Persuasion Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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Authority was noticeable as the principle of persuasion in this scenario. 3. In Phoenix, Arizona, from the rationales offered to the hotel guests for reusing towels, most guests are likely to reuse the towels in order to join fellow citizens in reusing the towels.
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Marketing Mix for U.S.A car market Chery Cars China
Marketing Mix for U.S.A car market Chery Cars China Marketing Essay
10 pages (2500 words) , Essay
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The vehicles are assembled in 15 countries and have two domestic R&D centres. Chery company is presently looking for expansion into US to get a piece of the growth story of automobile sector in US. Chery has to develop appropriate strategy for entering into US.
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Contemporary issues in marketing
Contemporary issues in marketing Marketing Essay
8 pages (2000 words) , Essay
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igher expenses, in light of the fact that they are developed generally, are not bringing about damage to nature or their body, or on the grounds that makers are accepting reasonable payment for their products (BBMG 2007; French and Rogers 2007; LOHAS 2009). This developing
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Discuss the major problems a firm might face in attempting to standardize advertising among different countries. How might product branding be affected
Discuss the major problems a firm might face in attempting to standardize advertising among different countries. How might product branding be affected Marketing Essay
6 pages (1500 words) , Essay
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International advertising faces the following problems while attempting to standardize its advertising. First, the advertising or marketing manager faces the problem of
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Marketing Research/Analysis
Marketing Research/Analysis Marketing Essay
1 pages (250 words) , Download 0 , Essay
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I am adaptable, and I always prefer to deal with problems as they come. I also chose to live in the present, choosing to show flexibility only when required to deal with some issues. I do this keeping in mind
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Case study
Case study Marketing Case Study
1 pages (250 words) , Download 0 , Case Study
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The company has recently partnered with Emirates Airline and the early indications are much better compared to the previous partnership with British Airways. The most important thing for
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The Internal Assessment
The Internal Assessment Marketing Essay
2 pages (500 words) , Download 0 , Essay
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The employment gain of the corporation can be said to have been steady though moderate. However, the employment rate experienced a fall of 6.7%. The bank’s retail sales experienced a significant growth rate for a majority of the
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The Understanding of the Target Market: Communication Technique
The Understanding of the Target Market: Communication Technique Marketing Research Paper
5 pages (1250 words) , Research Paper
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The advert features a famous movie superstar, Spider-Man. It is a continuation of the Evian babies dance tradition. Spiderman and baby spiderman are invited to dance along to an old musical tune. The theme of the commercial is featuring spiderman who is all alone doing rounds in the city then encounters baby Spiderman.
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Introduction to business for the creative industries
Introduction to business for the creative industries Marketing Essay
11 pages (2750 words) , Essay
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lish work shoes, sandals, dress shoes, and is particularly best known for its famous, distinctive desert boot with crepe sole that normally made out of calf suede leather. Clarks is currently not only the best known brand on the UK high street, but the company is increasingly
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Social media plan
Social media plan Marketing Essay
10 pages (2500 words) , Download 1 , Essay
Traditional marketing strategies like print and television ads are highly expensive and their utility is less compared to modern marketing activities such as social
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Samsung Product Portfolio
Samsung Product Portfolio Marketing Assignment
8 pages (2000 words) , Assignment
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Every product provided by Samsung to its consumer has a contribution to the company. According to the Boston Matrix, Stars are products with a large market share and are in a rapidly growing market. In the case of Samsung, its star is Samsung Electronics. Samsung Electronic produces a vast range of products for the rapidly growing market.
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Natural, Herbal, and Vitamin Supplements
Natural, Herbal, and Vitamin Supplements Marketing Research Paper
7 pages (1750 words) , Research Paper
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This essay discusses that media greatly affects online shopping for vitamins and supplements. Each day, online sites are flooded with people looking for every kind of health-related information. Their searches range from information pertaining to remedies for health problems to preventive health care.
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TESCO Marketing and Healthy Living
TESCO Marketing and Healthy Living Marketing Essay
13 pages (3250 words) , Download 1 , Essay
The TESCO Company was founded in 1919 by Jack Cohen. He started the company by selling groceries in East London.  The first day of the business transaction, he made a profit of 1 Pound. In 1924, he sold the first product with his brand name.
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Marketing Research in Theory and Practice
Marketing Research in Theory and Practice Marketing Essay
12 pages (3000 words) , Essay
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The focus of the present research was to estimate the changing requirements of regular visitors of hotels and restaurants so that the new chain of hotels can be established on the same footings under the title ‘the Hobbit’s Choice Restaurant’, where the changing needs as well as fresh demands of the customers can be presented in a stylish and innovative way.
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Starwood Group of Hotels and Resorts Marketing Plan
Starwood Group of Hotels and Resorts Marketing Plan Marketing Essay
20 pages (5000 words) , Essay
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Starwood group of hotels is one of the biggest groups of hotels and resorts. It was incorporated in 1980, and two of their largest brands Sheraton and Westin Hotel and resorts have been serving the market for over 60 years. The group operations are divided into two main segments: hotel and vacation ownership and residential operations.
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You have been appointed as a Marketing Consultant. In this role you are required to prepare a three-year marketing plan for Bonobos in the U.K market
You have been appointed as a Marketing Consultant. In this role you are required to prepare a three-year marketing plan for Bonobos in the U.K market Marketing Assignment
24 pages (6000 words) , Assignment
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Bonobos positioned its brand by stating that Bonobos was not just only pants but quality products for men. The company had a huge opportunity by acting as a curator and presenting its apparel and accessories
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Integrated marketing communication
Integrated marketing communication Marketing Literature review
8 pages (2000 words) , Download 1 , Literature review
s unique features which are lacking in other automobiles and provide them with constant support to help them remain engaged while they are making their mind. Maintaining consistency in marketing messages through an integrated marketing communication mix in the modern period of
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Video Analysis 4
Video Analysis 4 Marketing Essay
1 pages (250 words) , Download 0 , Essay
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However, the company undertook businesses in telecommunication through the prologue of a digital telephone swap over switch in 1960’s. The company sustained with its activities within telecommunication sector directing to development of a transport, and hand
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Strategic management
Strategic management Marketing Admission/Application Essay
12 pages (3000 words) , Admission/Application Essay
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An alliance describes a voluntary association which promotes the common interests of the members. Hence, strategic alliance refers to a voluntary form of grouping where firms come together for a common objective within a
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Discussion question on supply chain management and capacity management
Discussion question on supply chain management and capacity management Marketing Essay
2 pages (500 words) , Download 0 , Essay
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Supply management is a group of interrelated activities that bring about the close collaboration of manufacturers, suppliers, warehouses, and stores (Ozkurt, 2013). The objective of this collaboration is to ensure the manufacture and optimal distribution of goods
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Retail Marketing- (Retail Audit Analytical Memos)
Retail Marketing- (Retail Audit Analytical Memos) Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
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The address of Country Road store chosen for the analysis is: Charlestown square, Address: l02/30 Pearson St, Charlestown NSW 2290. The retail offer refers to core essence of the offering
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Strategic Role of Technology in Instagram
Strategic Role of Technology in Instagram Marketing Case Study
7 pages (1750 words) , Download 1 , Case Study
Instagram is an online service that enables customers to share photos, videos and to socialize on different networks such as Twitter, Facebook, Tumblr, and WhatsApp. Instagram shares the same application characteristics with Facebook and Twitter, which is a challenge considering individuals are attracted to the service that offers the best applications at cheaper prices.
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Pricing Strategy (Case Study: Haier in India)
Pricing Strategy (Case Study: Haier in India) Marketing Case Study
4 pages (1000 words) , Download 1 , Case Study
strategy where they would have a local goods production, set up a sales strategy and also produce products that would be able to cater to the needs of the local present. Over a quarter of a century has passed through which Haier has evolved from an unknown refrigerator factory
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Buyer behaviour and market research 2
Buyer behaviour and market research 2 Marketing Essay
5 pages (1250 words) , Essay
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However, relationship with customers should be healthy to avoid misunderstanding, which leads to disputes. Nonetheless, successful entities allow customers to contribute to decision making through considering their decisions and reactions. It is the
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Business to business marketing
Business to business marketing Marketing Article
1 pages (250 words) , Download 1 , Article
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The volumes that are normally transacted in B2B are usually higher as compared to those involved in other forms of transactions. The buying behavior of organizations is normally different from that of individuals. As a result the strategies applied in
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Personal Plan Marketing
Personal Plan Marketing Marketing Personal Statement
8 pages (2000 words) , Personal Statement
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This is why I have strived tirelessly all through my education towards becoming the best I can in becoming an intellection while at the same
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Apple Inc. in 2010
Apple Inc. in 2010 Marketing Essay
5 pages (1250 words) , Essay
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However, by 1996, poor strategy and product development, as well as the rapid growth of Microsoft and the PC market, left Apple nearly bankrupt. With Steve Jobs once again assuming leadership over the firm, a renewed level
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Marketing Principles for Business
Marketing Principles for Business Marketing Essay
8 pages (2000 words) , Essay
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The economic factors can be categorized as either macro-economic, which relates to the manner in which demand and supply are managed in the economy, or micro-economic, which relates to the way in which individuals make decisions on the expenditure of their disposable income (Koumparoulis, 2013, p.34). 
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Consumer behavior Individual
Consumer behavior Individual Marketing Assignment
8 pages (2000 words) , Assignment
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Apple started its operations with humble steps that involved manufacturing of computers in 1976. The mastermind behind the establishment of the company was Steve Jobs and Steve Wozniak
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International Marketing Strategy of Nestle Company
International Marketing Strategy of Nestle Company Marketing Case Study
9 pages (2250 words) , Download 1 , Case Study
Nestles is the biggest company in the world that deals with food products operating factories in about sixty-nine countries with a worldwide global strategy. In 1994, almost half of the revenues of the company were realized from Europe, while South and North America accounted for thirty-six percent and other countries for the remaining 18 percent.
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Internet Marketing
Internet Marketing Marketing Coursework
6 pages (1500 words) , Coursework
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It has also improved the chances of prospects admission to the School. Social media has become important for the School especially because of changes in education and people’s lives that require diversification. This paper will discuss the
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Marketing channel article
Marketing channel article Marketing Essay
2 pages (500 words) , Download 0 , Essay
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A retailer that is making a lot of noise this season due to their very aggressive pricing strategy is the online giant Amazon. During Christmas Amazon intends to lower their prices on 80
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OMM 615: Week 2 DQ 2
OMM 615: Week 2 DQ 2 Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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opportunities and an understanding of the firm’s readiness in terms of technology, competition, and finances, knowledge of unmet market needs, target markets, competitive advantages, and the organization’s resource capacity (Tracy, 2014). Two prominent components of market
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PEST analysis for the iphone in the UK( just Social and Technological part)
PEST analysis for the iphone in the UK( just Social and Technological part) Marketing Essay
4 pages (1000 words) , Essay
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Electronic industry is one of the most competitive sectors (Overton 2007). However, Apple Company remains competitive with the
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Lewis (1998: 435) defines not-for-profit marketing by stating that [it] is part of non-business marketingwhich relates to marketing activities conducted by individuals and organisations to achieve some goal other than ordinary business goa
Lewis (1998: 435) defines not-for-profit marketing by stating that [it] is part of non-business marketingwhich relates to marketing activities conducted by individuals and organisations to achieve some goal other than ordinary business goa Marketing Essay
7 pages (1750 words) , Essay
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Another environment that influences a marketing decision is the micro environment that the organization faces. The macro environment that affects the marketing
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Digital revolutions (3)
Digital revolutions (3) Marketing Essay
5 pages (1250 words) , Essay
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The digital revolution introduces itself in various forms. These range from the direct means of engagement during the global businesses to the digital means of advertisements (Hemann & Burbary, 2013). The digital revolution has brought about concepts such as
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Marketing product
Marketing product Marketing Essay
4 pages (1000 words) , Essay
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For example, a company such as Coca-Cola utilizes billions of dollars each year in marketing and advertising their products. It is why the company is a global trendsetter and is ranked as one
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Hospitality sales and marketing
Hospitality sales and marketing Marketing Case Study
11 pages (2750 words) , Case Study
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This paper will examine the dynamics of Carlson’s vertical integration and how they affect its goals and objectives. According to Chathoth
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Marketing Strategy by Mercedes-Benz
Marketing Strategy by Mercedes-Benz Marketing Assignment
19 pages (4750 words) , Download 2 , Assignment
This research is being carried out to discuss the opportunities of the company in the current market environment and also the threats it may face from its competitors and the external business environment. The marketing strategy and the marketing mix adopted by Mercedes-Benz has also been critically analyzed in the report.
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Wholesale Marketing Channel
Wholesale Marketing Channel Marketing Case Study
5 pages (1250 words) , Case Study
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The author states that unlike in Canada whereby the company was able to use internal sales representatives to distribute products in different parts of the country, the US market requires a different approach. The reason is that the target market requires different segmentation strategies in order to position the products strategically.
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E-Marketing Strategy-Business Issues
E-Marketing Strategy-Business Issues Marketing Case Study
12 pages (3000 words) , Download 1 , Case Study
The author of the paper under analyses accentuates that the customer has to physically be present and give up on other activities to shop. On the other hand, others are beginning to realize that the customer is rushed for time and offer their wares on the online shop thus reducing the visiting time for them.
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American Marketing Association
American Marketing Association Marketing Term Paper
7 pages (1750 words) , Download 1 , Term Paper
Various experts and organizations have defined the term differently. American Marketing Association said that “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. 
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Quality management
Quality management Marketing Essay
2 pages (500 words) , Download 1 , Essay
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Applying this system in the context of quality management will be beneficial due to the following reasons. Toyota has long been in the market for a while and this is due to its strong record on the reliability of its brand. This reliability is
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Spain and portugal
Spain and portugal Marketing Annotated Bibliography
1 pages (250 words) , Download 0 , Annotated Bibliography
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In May of 2012 the three Luna brothers will be the ones to experience a trip of a life time; it will be a great trip full of adventure. This trip to them is to celebrate their accomplishments and as well it is a fresh start into their new
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Brand Extension Marketing Plan
Brand Extension Marketing Plan Marketing Research Paper
2 pages (500 words) , Download 1 , Research Paper
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Moreover, the company aims to meet the expectations of its customers by establishing a brand that meets their lifestyle. The brand extension project is a twofold strategy aimed at utilizing existing resource to create
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Consumer Behaviour - Learning Theory
Consumer Behaviour - Learning Theory Marketing Essay
2 pages (500 words) , Download 1 , Essay
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For instance, the sausage advert has an image of a delicious sausage, which gives a quick and clear visual impression to the viewer. One does not even need to read the words to ascertain what the advert is all about. Learning brings cognitive,
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