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Marketing Essays

Result for Subject Marketing:
19897 essays
E-Marketing Plan for Budget Car Rental in Australia Marketing Business Plan
7 pages (1801 words) , Download 6 , Business Plan
Free
Designing and proposing is just one step of a marketing plan. However, for the plan to be effective, it is indispensable to have a clear implementation plan. The implementation strategy starts by involving the staff in the whole process of the marketing plan. It is critical for them to participate or contribute to the plan. an.
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Haagen-Dazs Ice-Cream Marketing Report
6 pages (1651 words) , Download 1 , Report
Free
Marketing is conventionally divided into four interconnected decisions and resultant actions referred to as a marketing mix. This set of decisions covers fundamental elements of marketing including product, price, promotion, and place. These marketing constituents make up an adjustable set of activities that a firm exploits in response to the needs of potential target markets.
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The Marketing Research Plan for Gilligans Backpacker Hotel Marketing Research Paper
6 pages (1956 words) , Download 1 , Research Paper
Free
There is an existing gap in Gilligan’s Backpacker Hotel and resort in terms of its provision of services since the majority of visitors visiting the destination are aged 55 years and below. An effective market research plan must entail clear objectives that help towards the attainment of the long-term strategic goals. 
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Competition Within the Chip Market Marketing Report
8 pages (2520 words) , Download 1 , Report
Free
The rivals convinced consumers that they offer consumers a healthy alternative brand. All these factors remain to be major challenges causing a decrease in the volume of sales of Smith’s chips among couples and females. A natural potato chip is the latest chips range suggested by the Department of Food and Nutrition report.
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Competition Within the Chip Market Marketing Report
8 pages (2485 words) , Download 1 , Report
Free
The research attracts attention because in the year 2012, the market share of potato chips 68% reduced to only 62% among couples. The market shrinkage came at the same time with an increase in health awareness to the consumers who consider the deep-fried potato and food additives in chips as unhealthy. 
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Buyer and Consumer Behavior Marketing Report
8 pages (2606 words) , Download 1 , Report
Free
The report is aimed at outlining the implications of the behavior with the purpose of enabling the development and creation of proper strategies for the expansion of the brand in the market to enable profit maximization. The report utilizes the performance of the brand, consumer attitude towards the brand as well as the demographics and segmentation associated with brand marketing.
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Observation Research of Spinneys Supermarket Marketing Report
6 pages (2540 words) , Download 1 , Report
Free
From humble beginnings in the outskirts of Alexandria in 1924, Spinneys has grown to become one of the leading chains of supermarkets in the whole of the Middle East. From their observation research at the supermarket’s branch at Alwasl Road in Jumeira, the researchers are persuaded to believe that a genuine commitment to customer satisfaction partly explains the supermarket’s growth.
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Starting a New Business in the UEA Campus Marketing Research Proposal
6 pages (1897 words) , Download 1 , Research Proposal
Free
Sunfresh would provide students and college personnel with the opportunity to have fresh breakfast and lunch in a cozy environment. The objective is not just to accommodate the needs of the clients, but to build a core clientele in the UEA campus so that the business can be expanded from there outside subsequently. 
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Tesla Entrance to the Australian Market Marketing Report
6 pages (1620 words) , Download 2 , Report
Free
The company started its journey with the Roadster model which was a fully electric sports car. The Roadster had the distinction to run for 200 miles based on a single charge. In the period 2008 to 2012, the company sold more than 2250 Roadsters. Its customer base included citizens of 31 countries.
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Coca Cola Marketing Strategies Marketing Report
8 pages (2217 words) , Download 2 , Report
Free
Coca-Cola is the most mainstream and greatest offering soda ever and in addition the best-known brand on the planet. Coca-Cola may owe its inceptions to the United States, yet its notoriety has made it really all-inclusive. Today, you can discover Coca-Cola in basically all aspects of the world.
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Brand Implementation Marketing Report
8 pages (2995 words) , Download 1 , Report
Free
This makes them competitively disadvantaged when compared to competitors such as Samsung, Apple, and Google. Blackberry has come to the realization that there is a need for changing the brand’s identity towards a younger, fresher, and more creative appearance. Therefore, they need a brand extension for the purpose of creating awareness for this step.
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International Promotion Plan: Sainsbury Entering the Asian Market Marketing Business Plan
7 pages (1862 words) , Download 5 , Business Plan
Free
This international promotion paper will be organized into different subtopics such as the introduction, the executive summary, product mix, SWOT analysis, market entry modes, marketing strategy among other sub-headings. The Asian market more particularly the Indian market has over the last two decades shown increasing growth and national GDP growth rates. 
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Digital Marketing- Digital Campaign Marketing Report
8 pages (2301 words) , Download 4 , Report
Free
Digital marketing has helped marketers in promoting their products and services through seamless technologies in a smart manner. Ryan and Jones (2009) believed that digital marketing is the use of electronic devices through which information is shared and transferred to a number of stakeholders. 
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Diamond Industry-Tiffany And Co Marketing Business Plan
9 pages (2616 words) , Download 4 , Business Plan
Free
Other researches have highlighted that the company has registered increased sales in the first and second quarters of the 2014 financial years. However, with the increasing competition, the company needs to increase its sales across the globe in an effort to maintain its position in the market. 
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Marketing Plan Report for Starbucks Marketing Business Plan
8 pages (2536 words) , Download 18 , Business Plan
Free
The net revenues increased in 2012 and 2013. In 2014, the price of coffee beans seems to be soaring. This places a salient need for the company to adopt effective marketing strategies in order to register increased sales and higher profitability.
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Market Segmentation of Tesco Marketing Report
6 pages (1904 words) , Download 2 , Report
Free
Many families have found solace in such corporations as employees in retail, primary production, and manufacturing sectors. In the past decade, supermarkets have been under deep scrutiny with regard to how they treat suppliers of own-label products even though this strategy has been in play for a while now.
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Valley Ice Cream Ltd Marketing Report
8 pages (2484 words) , Download 1 , Report
Free
Valley Ice Cream Ltd is one of the popular ice cream companies in the UK. This company has a limited number of customers in the B2B and B2C market and the sale of the products in these two markets is not good for the development of the company. The company should also use advanced technologies and innovation to enhance the quality of the products.
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Room Travelers Company Marketing Report
10 pages (2773 words) , Download 1 , Report
Free
The report provides a comprehensive analysis of an online hotel booking website through an evaluation of the online market that is facilitated by the evaluation of competition analysis. Also, the report explains the applicability of the website in the market and the financial plan of setting the website in the market.
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The Du Internet Selling Company Marketing Report
9 pages (2473 words) , Download 1 , Report
Free
In the United Arab Emirates, Etisalat owns a large portion of the telecommunication industry and therefore, is a competing business entity that shares the same market as the Du Company. Surviving provokes the Emirate Integrated Telecommunication Company to device strategies that boost the delivery of internet services to its users.
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Apple Incorporated: The Possible Opportunity for Growth Marketing Report
9 pages (2576 words) , Download 1 , Report
Free
Multinational Corporations (MNCs) use diverse modes of marketing activities in order to expand their presence in both the local and international markets. Exploiting the possible opportunities for growth requires them a thorough understanding of the markets, including the different layers of the business environment.
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Hull City Marketing Communication Marketing Research Paper
8 pages (2218 words) , Download 1 , Research Paper
Free
The marketing communication document aims to increase Hull City tourism visits. The same document focuses on several areas. The areas include defining the goals, defining the strategy, defining the tactics, and situational analysis. The situational analysis focuses on the setting up of my objectives, strategy, tactics and action plan.
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New Payment Form in Times of Globalisation Marketing Report
8 pages (2276 words) , Download 1 , Report
Free
More people will begin using the services of the company leading to an increase in the sales of the organization. For instance, an organization that accepts these new types of payments has the capability of receiving revenue from people who are using hard cash, and people who are digital types of payments.
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Outlining Personal Reflection and Evaluation of the Experience through Business Plan Development Marketing Report
8 pages (2134 words) , Download 1 , Report
Free
The biggest challenge was the accounting part of the business plan. The financial planning and begetting part of a business plan is a major part of the business plan. First of all, this is because it shows the road map to success because, at the end of the day, the most important thing is the money part of it.
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Starbucks Market Review Marketing Report
6 pages (1681 words) , Download 2 , Report
Free
Starbucks has been successful because of its excellent differentiation strategy. As this paper shows, although the company does offer high-quality products, they are not as special as they are marketed. The key lies in its strong adherence to exclusivity and uniqueness. Starbucks continues reinventing itself through differentiation and innovative marketing strategies that would take some doing to beat. 
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Integrated Promotional Strategy: Pepsi Max Marketing Report
7 pages (1892 words) , Download 1 , Report
Free
In particular, PepsiCo’s integrated promotional campaign has three levels of objectives: marketing, communication, and organizational objectives. The three promotional objectives also are consistent with PepsiCo’s core organizational objectives.
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Marketing Plan: Happy Insurance Company Marketing Business Plan
7 pages (1911 words) , Download 10 , Business Plan
Free
Implementing the planned growth requires creations of a given set of conditions and a favorable environment. Most importantly is the conduction of market research to identify not only new opportunities but also to emerging trends within the industry. This is particularly important in making appropriate adjustments that suit current market trends.
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Corporate Social Performance Marketing Research Proposal
7 pages (2122 words) , Download 2 , Research Proposal
Free
There should be more research on the main drivers of corporate social performances in order to get a better understanding of the phenomena and its overall effects on business and management. The top management of organizations has the ability to motivate employees while at the same time conduct training sessions that will emphasize proper social practices.
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Core Concepts of Market Intelligence and Its Practical Application in the Supermarket Industry Marketing Report
11 pages (2908 words) , Download 1 , Report
Free
There are five main stages in the consumer purchase decision-making process. The first stage is a need-recognition or a problem recognition phase. It includes the identification of the need for a given product. This includes the desire to satisfy a particular need or requirement.
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Market Analysis of Dominos on St. Maarten Marketing Report
9 pages (2602 words) , Download 1 , Report
Free
Dominos Pizza Inc. is one of the leading multinational pizza delivery chains headquartered in Michigan, USA. The organization had started its operation as a small pizza store in 1960. The organisation is well-known for its diversified product line as per the tastes and preferences of consumers from different regions.
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Consumer Demographics Marketing Essay
6 pages (1589 words) , Download 1 , Essay
Free
During young age individuals borrow, to satisfy their needs. At this age, expenditure might exceed income. As income increases, expenditure increases also, but at a slower rate.   During working age, some income is used to repay the debts accrued earlier while a considerable amount is saved for old age.
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Market Audit for Coca-Cola Company Marketing Report
7 pages (1834 words) , Download 2 , Report
Free
It owns its anchor bottler in North America, Coca-Cola Refreshments. Mr. Muhtar Kent is the current chairman of the company. In 2006, waters, juices, and other health and functional beverages represented a third of theirs to cater to changing customer needs. The company has 400brands in estimated 200 nations besides its name (Anders, 2013).
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Consumer Behaviour Marketing Report
8 pages (2152 words) , Download 1 , Report
Free
In analyzing the factors that affect the consumer decision making in the country, several factors such as social, psychological, and other factors are analyzed. Based on the different factors that affect consumer decision making appropriate recommendation for the marketing strategy that should be followed is made.
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Santa Fe Grill Restaurant Marketing Report
10 pages (3393 words) , Download 3 , Report
Free
Santa Fe Grill Mexican Restaurant is one such specialized restaurant that offers authentic Mexican food, even while actualizing good ambiance and service to create a friendly atmosphere for its customers. This restaurant is established and run by two graduates, with one majoring in Finance and the other individual in Management.
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Qualitative Research Report Marketing Report
10 pages (2651 words) , Download 5 , Report
Free
Conducting individual interviews is a widely practiced method for collecting qualitative data. The approach aims to identify the underlying motivation, beliefs, and values of the respondent regarding the focal subject of research. Individual interviews can be unstructured, semi-structured, or structured in nature.
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Marketing Management Marketing Business Plan
9 pages (2896 words) , Download 5 , Business Plan
Free
They are having a moderate amount of corporate customers in the California area. However, they are facing an intense challenge from global leaders or technological and economical factors. ‘Zenta Tech’ was facing huge competition in the USA software industry as they are having lower diversity of products portfolio.
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Comparing the Different Types of Marketing Research on Consumer Behaviour Marketing Report
6 pages (1849 words) , Download 1 , Report
Free
Market research is used to assess the present situation and estimate the upcoming trends in the concerned market based on changes in consumer behavior. However, Morgan (2007) mentioned that the effectiveness of market research not only depends on the ability to collect relevant data but also to interpret them appropriately. 
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Customer Satisfaction Problem Marketing Report
8 pages (2095 words) , Download 1 , Report
Free
The school administration has now introduced a new security system with build-in CCTV and the monitor screens are attached to the CPU by a metal lock in order to assure their safety and subsequent satisfaction of the school administration.
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Reflective Log Report of a Group Consultancy Project Marketing Report
8 pages (2169 words) , Download 2 , Report
Free
On the other hand, when hospitality and food trails are put into proper practical shape, they also provide the inhabitants of a tourist destination with appropriate global exposure as well as boosting the sales of their products.
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Market Strategic for Full-Service American Restaurant and Bar Marketing Research Proposal
6 pages (1642 words) , Download 1 , Research Proposal
Free
According to a report published by the National Restaurant Association (NRA, 2015), the restaurants in Arizona work as socially responsible entities, providing healthy food and excellent services. The same report suggested in the year 2013, Arizona had 9,024 restaurants and bars; every dollar spent in these restaurants generated an extra $ 0.90 as sales tax.
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Marketing Communication Marketing Research Paper
9 pages (2418 words) , Download 1 , Research Paper
Free
Essentially, a communication plan should attempt to convey information to the stakeholder. As such, the plan should improve the company’s image. For the purpose of this content analysis, we will focus on the interest level and the complexity of the communication plan.
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Promotional Plan for the Launch of Jaguars XE Spy Marketing Business Plan
8 pages (2304 words) , Download 1 , Business Plan
Free
It has exclusive designs accompanied by advanced technology. Its lavish and exotic features are a sign of status and royalty. It distinguishes its cars from its competitors by implementing great emphasis on its plush interiors and dynamic handling. It also provides high speed for making the ride more thrilling.
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SPSS Analysis for Corporate Social Performance Marketing Report
27 pages (6823 words) , Download 1 , Report
The p-value is 0.591 (a value greater than 5% significance level), we fail to reject the null hypothesis and conclude that there is no statistically significant difference between the two conditions (B2C and B2B). We can conclude that the differences between condition Means are likely due to chance and not likely due to the independent variable manipulation.  
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Marketing Management Marketing Report
9 pages (2673 words) , Download 1 , Report
Free
It is considered as an important planning and forecasting tool used by most organizations to implement its promotional strategies that contribute towards the launch of its new brand of product or service successfully and helps in new market expansion.
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Sydney Apple Company - Service Improvement and Expansion Marketing
13 pages (3538 words) , Download 0
Free
The paper “Sydney Apple Company - Service Improvement and Expansion” is an intriguing example of the business plan on marketing. Outlined clearly in this plan is the strategic step that should be observed in order to enhance the effectiveness and productivity of the Sydney Apple Company. We as Sydney Company have high expectations of increasing our sales turnover and profit margins.
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Cultural Differences between China and the UK - Salfordia Construction Company Marketing Case Study
24 pages (6782 words) , Case Study
Nobody downloaded yet
The paper 'Cultural Differences between China and the UK - Salfordia Construction Company " is a good example of a marketing case study. Organizational culture enables the managers and employees of any given firm to understand the problems and challenges facing it, find solutions to the same, and implement them in a manner that promotes achievement not only for the benefit of the firm but for the benefit of the employees too.
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Product Lifecycle and Marketing Mix, Integrated Marketing Communications Marketing Assignment
20 pages (5514 words) , Download 0 , Assignment
Free
The paper "Product Lifecycle and Marketing Mix, Integrated Marketing Communications" is a great example of a marketing assignment. The aim of this essay is to bring out the importance of the marketing mix in every stage of the product lifecycle. The new sports drink product is Gatorade. It is in the development stage where it is in the process of being manufactured and not yet ready to be sold.
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Contextualization and Value in Context Marketing Coursework
10 pages (2498 words) , Download 0 , Coursework
Free
The paper "Contextualization and Value in Context" is a perfect example of marketing coursework. Contextual framing, in this case, is the act of putting an aspect from a certain point of view. Contextual frames are most probably built up during actual-world experiences whereby certain scenarios are knowledgeable and then influence individuals to perceive and predict certain aspects.
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Product Life Cycle of the Marketing Idea - SportUNE Marketing Case Study
17 pages (4670 words) , Download 0 , Case Study
Free
The paper 'Product Life Cycle of the Marketing Idea - SportUNE" is a great example of a marketing case study. When a business organization starts producing a product or service, it aims at making maximum profit from the activity by reaching many customers and markets as possible. This is aimed at improving profitability for business sustenance as well as coping with competition from similar businesses.
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Cultural Influences on Consumer Behaviour - Comparison of Consumers in the UK and Hong Kong Marketing Research Proposal
11 pages (3330 words) , Download 0 , Research Proposal
Free
The paper  “Cultural Influences on Consumer Behaviour - Comparison of Consumers in the UK and Hong Kong” is a thoughtful example of the research proposal on marketing. It is widely accepted that culture influences almost every aspect of human activity. One such view is put forward by Soares, who notes that “social sciences have long acknowledged cultural influences on human behaviour”.
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The Success That Tim Horton Has Recorded in the UAE Marketing Case Study
16 pages (4737 words) , Download 0 , Case Study
Free
The paper "The Success That Tim Horton Has Recorded in the UAE" is a perfect example of a case study on marketing. Tim Horton is a Canadian multinational coffee and donuts shop founded in Hamilton, Ontario in 1964 by Tim Horton and partner Jim Charade. In the past five decades of its existence, Hortons has grown to become a global brand operating in nine countries across the globe.
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