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Marketing Essays

Result for Subject Marketing:
19702 essays
Changes of Labour Market in Australia Marketing Case Study
7 pages (2105 words) , Download 0 , Case Study
Free
The paper "Changes of Labour Market in Australia" is a good example of a marketing case study. This paper discusses the issues raised by the labour market changes with regard to employment relations. It is worth noting that any organisation is made up of three basic resources namely; financial, human and physical resources.
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Marketing Strategies at Sainsburys Marketing Assignment
5 pages (1501 words) , Download 0 , Assignment
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The paper "Marketing Strategies at Sainsbury’s" is a wonderful example of an assignment on marketing. In conducting the external audit on the operational environment for Sainsbury, we focus on the Political, Environmental, Social, Technological, Legal and Economic factors. Recommendation: Sainsbury will have to observe the environmental shifts around its operation.
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A Brand Development of Lee Peck Group Advertising Company Marketing Case Study
8 pages (2448 words) , Download 0 , Case Study
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The paper "A Brand Development of Lee Peck Group Advertising Company" is a good example of a case study on marketing. Brand development determines the long term success of any organization as it helps the organization to have a pool of loyal customers. This helps organizations to gain maximum efficiency as even in difficult times the organization is able to reduce the shocks.
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Use of Social Media in Marketing Marketing Essay
7 pages (2197 words) , Download 0 , Essay
Free
The paper "Use of Social Media in Marketing" is a good example of an essay on marketing. With the progressive change in technology, virtually everything is going digital. Marketing, one of the most fundamental aspects of business is among the most notable elements that have taken a digital stance. Digital marketing, also referred to as online promotion, makes prominent use of social media.
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The Service Marketing Plan of SPCA Marketing Case Study
11 pages (2870 words) , Download 0 , Case Study
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The paper "The Service Marketing Plan of SPCA" is an amazing example of a case study on marketing. SPCA is a charity organization started in Hong Kong in the year 1903 as RSPCAHK but became active in 1921. Its purpose is to enhance animal welfare and not only in that region but in the entire China. (Orwell, 2005, p. 67).
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Emirates Airlines' Marketing Communications Marketing Case Study
6 pages (1743 words) , Download 0 , Case Study
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The paper “Emirates Airlines’ Marketing Communications" is a meaningful example of a case study on marketing. According to the American Association of Advertising Agencies, integrated marketing communications (IMC) is an idea of a marketing communications organization that recognizes the enhanced appeal of a detailed plan that assesses the strategic functions of a mix of communications.
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Diversification and Differentiation as Marketing Strategies for Sainsbury Marketing Case Study
5 pages (1812 words) , Download 0 , Case Study
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The paper "Diversification and Differentiation as Marketing Strategies for Sainsbury" is an excellent example of a case study on marketing. Marketing objectives: To maintain or increase the current market share from last year’s 16,6% to 16.8 % by the end of the financial year To improve the current sales growth from the current 2.1% to 2.5% by the end of the financial year
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Hospitality Organisation Marketing: Case of Crowne Plaza Marketing Case Study
21 pages (5884 words) , Download 1 , Case Study
The paper "Hospitality Organisation Marketing: Case of Crowne Plaza" is an excellent example of a case study on marketing. The Intercontinental Hotels Group (IHG) is a multinational hotel company from Britain whose headquarters is in Denham in the UK (Hephaestus Books 2011). IHG happens to be the largest company on the globe with 646,000 as found in January 2010.
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How Best to Enter Chinese Car Industry Marketing Case Study
11 pages (2750 words) , Download 0 , Case Study
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The paper "How Best to Enter Chinese Car Industry" is a perfect example of a Marketing Case Study. China is one of the best ever growing capital markets in the world and the most admired markets for new foreign entrants. The study that has been carried to show the progress confirms the success or failures of the new entrants.
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How Best to Enter Selected Market Marketing Essay
11 pages (2750 words) , Download 0 , Essay
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The paper"How Best to Enter Selected Market" is a perfect example of a Marketing Essay. In all the business endeavors conducted, marketing is the single most essential element. This is because; all other activities seek to ensure that the products meet the potential customer who will, in turn, derive maximum utility.
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How Best to Enter a Selected Market: Tata Motors and the Australian Market Marketing Case Study
9 pages (2612 words) , Download 0 , Case Study
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The paper "How Best to Enter a Selected Market: Tata Motors and the Australian Market " is a great example of a marketing case study. According to statistics released by OICA in 2011, Australia produced a total number of 224, 193 cars in 2011, representing an 8.1% decrease from the previous year, while China produced 18,418,876 cars, representing a 0.8 % increase from the previous year.
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Factors Influencing Consumer-Purchasing Decisions in the Automobile Market Marketing Research Proposal
9 pages (2744 words) , Download 0 , Research Proposal
Free
The paper "Factors Influencing Consumer-Purchasing Decisions in the Automobile Market" is an outstanding example of a marketing research proposal. For any business to achieve success, it is critical that the management understands consumer behavior. This ensures the company has a proper picture of the behavior and market.
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Sainsbury: External Environment Audit Marketing Case Study
6 pages (1654 words) , Download 0 , Case Study
Free
Sainsbury’s has to offer customers real value: quality with no compromise at good prices. The company has to push further on with their convenience growth plans and take part at the Royal Wedding, Halloween, and Christmas, to drive market outperformance. These strategies are, however, undertaken in a tough economic environment of high inflation.
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Tourism and Hospitality Marketing: Marketing Process of Ramada Encore London Luton Airport Hotel Marketing Case Study
7 pages (3614 words) , Download 0 , Case Study
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The paper "Tourism and Hospitality Marketing: Marketing Process of Ramada Encore London Luton Airport Hotel" is a worthy example of a case study on marketing. This report analyzes the marketing processes applied at the Ramada Encore London Luton Airport Hotel. The Ramada Airport Hotel is situated in Luton near the airport; it is bordered by a number of regional tourist attractions.
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Web Design: Security, Layout, Website Customer Care, and Reliability Marketing Research Paper
10 pages (3656 words) , Download 0 , Research Paper
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This report will give a deep insight into how website design influences the purchasing decision of online shoppers. The report will make use of results from a survey carried out on 100 respondents and secondary data from journals and publications. This hypothesis is accepted at the end of the report.
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Introduction of the New Blackberry 10 by Research In Motion as a Major Event in the Firm's History Marketing Case Study
7 pages (2020 words) , Download 0 , Case Study
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The paper “Introduction of the New Blackberry 10 by Research In Motion as a Major Event in the Firm’s History” is an inspiring example of a case study on marketing. The recent case of Blackberry is bound to catch the eye of not only an investor but also the curious marketer. The modern way of doing business has shifted from the adage selling concept to a strictly marketing concept.
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Marketing Management of Opera Australia Marketing Assignment
5 pages (1525 words) , Download 0 , Assignment
Free
The paper "Marketing Management of Opera Australia" is a good example of a marketing assignment. Opera Australia's business philosophy is based on its core values and mission statement. The business philosophy strongly supports that the success of the company relies on the customers and that in order to achieve the set objectives, the core values must be incorporated in all facer of the company.
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New Product Development and Competitors Marketing Assignment
16 pages (4503 words) , Download 1 , Assignment
Free
The new product must be having a unique selling proposition or a feature or a property that makes it stand out in the marketplace compared to other similar products. This can only be done by first analyzing competitors and getting to know what should be done in the new product to ensure it penetrates and lasts in the marketplace.
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Developing a Marketing Plan for Unique Clothing Warehouse Marketing Case Study
15 pages (5786 words) , Download 0 , Case Study
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UNIQLO Co. Ltd will select a market niche, and attain a dominant leadership position in the clothing and accessories industry. The company will realize its market dominance objectives through value creation, adoption of information technology in creating superior brands, and conducting advertising campaigns.
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UNIQLO's Challenges in the New Market, Promotion and Distribution Plan Marketing Case Study
17 pages (4499 words) , Download 0 , Case Study
Free
The paper “UNIQLO’s Challenges in the New Market, Promotion and Distribution Plan" is a potent version of a case study on marketing. This report is based on UNIQLO’s marketing plan. A marketing plan is important for any brand before it enters a new market. Even though UNIQLO is an international brand name it required an ample amount of promotion as it was entering a new market.
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Global Marketing Plan for Uniqlo Company Marketing Case Study
15 pages (4420 words) , Download 0 , Case Study
Free
The paper "Glоbаl Маrkеting Рlаn fоr Uniqlo Company" is a worthy example of a case study on marketing. In the modern business environment business, small and large wishing to expand their operations to new markets has to layer done strategies on how to enter and establish its presence in the market. All these strategies are stipulated in a marketing plan.
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International Marketing of Sheraton Hotel and Resorts Marketing Case Study
14 pages (3969 words) , Download 0 , Case Study
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.The paper 'International Marketing of Sheraton Hotel and Resorts" is a good example of a marketing case study. The Sheraton’s hotels and restaurants brand date back to the year 1937 when Robert Moore and Ernest Henderson obtained the Stonehaven hotel. The chain of hotels attained the name from another hotel that the pair had acquired and the hotel was commonly referred to as Sheraton Hotel.
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Market Segments and Strategies for Clavas Hooks to Be Successful Marketing Case Study
8 pages (2179 words) , Download 0 , Case Study
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The paper "Market Segments and Strategies for Clavas Hooks to Be Successful" is a perfect example of a case study on marketing. Instead of paying for huge rent for Clavas hooks have introduced rent a tent for anyone willing and interested in the service (David Bowie, 2012). The logo has been designed to suit its business objectives.
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Advertising: Promotion of the Laneway Proposal in Australia and Singapore Marketing Assignment
9 pages (2508 words) , Download 0 , Assignment
Free
The paper "Advertising: Promotion of the Laneway Proposal in Australia and Singapore" is an outstanding example of an assignment on marketing. Laneway Festival started as live band music concerts and has been operating within Australia. Its growth has been tremendous and this resulted in expansion into Singapore.
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Advertising the Laneway Festival Marketing Assignment
8 pages (2176 words) , Download 0 , Assignment
Free
The paper "Advertising the Laneway Festival" is a good example of an assignment on marketing. The successful launch of the Laneway Festival in South East Asia will be greatly determined by the marketing strategies and policies adopted for the Festival. In a nutshell, marketing involves planning and execution of pricing, promotion, and distribution of ideas to satisfy a certain goal.
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Brand Royalty in Sports Industry: Nike Company Marketing Case Study
20 pages (5745 words) , Download 0 , Case Study
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In addition, the following are the objectives that the present study aims to meet: Establish how customer relationship management programs affect and enhance brand equity in the sports industry. Analyze the effects of customer relationship management in promoting customer satisfaction and hence client retention.
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Marketing Plan of Unicorn Energy Drink Marketing Case Study
11 pages (3046 words) , Download 0 , Case Study
Free
The paper "Marketing Plan of Unicorn Energy Drink" is a perfect example of a case study on marketing. It is an apparent fact that the approach of a particular company in its marketing strategy is integral in the achievement and sustainability of its competitive advantage in the market. This is more evident when there is intense competition in the market under which the firm is operating.
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The Supermarket Retail Industry into the Arabian Emirates Marketing Case Study
7 pages (1966 words) , Download 1 , Case Study
Free
The hallmark of this report is giving a strategic market analysis of the retail chain, but it also provides the necessary information. The domestic market shall be segmented into young and old individuals. Rival firms established in this report were local competitors as well as international from such regions as Europe and the US.
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Marketing Environment of Union National Bank Marketing Case Study
8 pages (2335 words) , Download 0 , Case Study
Free
The paper "Marketing Environment of Union National Bank" is an excellent example of a case study on marketing. Union national Bank is one of the leading local banks in the UAE or the United Arab Emirates. It has its headquarters at Abu Dhabi and was established back in 1982 primarily as a public joint-stock company.
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KJ Bread Company's Marketing Plan and Allocating Budgets for It Promotion Marketing Case Study
12 pages (3614 words) , Download 0 , Case Study
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The paper “KJ Bread Company’s Marketing Plan and Allocating Budgets for It Promotion" is a thrilling version of a case study on marketing. K.J. Bread Company is a family-owned business located in Canberra. The company has provided Canberrans with a variety of bread products since 2005, and it has recently developed a new bread product named Fruity Delight.
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Market Planning - Analyzing Customers and Markets in the Tourism and Hospitality Marketing Term Paper
13 pages (3534 words) , Download 0 , Term Paper
Free
The paper “Market Planning - Analyzing Customers and Markets in the Tourism and Hospitality” is a  forceful variant of term paper on marketing. Marketing is the process of formulating and later implementing a plan that will create awareness of a product that meets the customers' needs and requirements satisfactorily.
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The Mission of Energizer-Refreshers Marketing Case Study
13 pages (3683 words) , Download 0 , Case Study
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The company is dedicated to offering quality services and hence forging an excellent working relationship with its clientele. The company, therefore, aims to gain recognition as offering the best services within the university premises not only to the student population but also to the members of staff.
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Factors That Influenced Consumers Choice of Mobile Phones Marketing Term Paper
12 pages (3341 words) , Download 0 , Term Paper
Free
The paper "Factors That Influenced Consumers Choice of Mobile Phones" is a brilliant example of a term paper on marketing. In the world of business, the main factor that affects the economy and the selling and buying of goods are the consumers. They play a critical role in ensuring the goods that are provided in the market are consumed as expected by the producers.
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Consumer Behavior - Criteria That Guide Buyers When Choosing a Particular Smartphone Model Marketing Research Paper
26 pages (5241 words) , Research Paper
Nobody downloaded yet
The paper “Consumer Behavior - Criteria That Guide Buyers When Choosing a Particular Smartphone Model" is a meaty example of a research paper on marketing. In the modern world where technology is the wheel through which economies are run, mobile phones have emerged as important gadgets. Today, mobile phones are used for both social and economic purposes.
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Consumers Preferences on Mobile Phone Plan Application Marketing Term Paper
8 pages (2443 words) , Download 0 , Term Paper
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Two parts of the survey, one using the consumer's preferred cell phone type against his or her selective criteria and the other using distinctive design techniques on the importance of the selective criteria to the consumer are applied. Using the data collected from the survey of three consumers and analyzing using the compensatory decision rule.
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Castle Bongo's Customer Relationship System Marketing Case Study
7 pages (2194 words) , Download 0 , Case Study
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The paper “Castle Bongo’s Customer Relationship System" is a meaningful example of a case study on marketing. Customer relationship management is a business strategy crafted to increase profitability and reduce costs through solidification of customer loyalty, satisfaction, and advocacy. Customer relationship management consolidates data from data sources within and outside the organization.
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Marketing of Coffee from Strauss Coffee Company, Brazil to Ethiopia Marketing Literature review
10 pages (2830 words) , Download 0 , Literature review
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The paper "Marketing of Coffee from Strauss Coffee Company, Brazil to Ethiopia" is an excellent example of a literature review on marketing. Brazil is the world’s largest producer of coffee (Jarvis, 2003). The country exports coffee to its main competitors including Vietnam, Indonesia, India, and Colombia.
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Mobile Phone Choices in Australia Marketing Term Paper
12 pages (3556 words) , Download 0 , Term Paper
Free
The paper "Mobile Phone Choices in Australia" is a brilliant example of a term paper on marketing. Apparently, mobile phones have become an integral part of human life. Considering that mobile phone technologies have advanced to the extent of making
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The Melbourne Coffee Plaza Marketing Case Study
9 pages (2601 words) , Download 0 , Case Study
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The Coffee Plaza hopes that in the event of a ‘coffee rash’ if any, the shop will be the first choice for all beverage consumers in the area. Not only does the management and ownership of the Plaza envision competition, but effective strategies to outmaneuver all like-minded entrepreneurs within the confines of business law.
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Mobile Phones Market: Marketing Plan Marketing Research Paper
10 pages (2962 words) , Download 0 , Research Paper
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The mobile phone market is competitive and ever-changing. This means that marketers should keep formulating and implementing strategies that ensure that they survive in a turbulent environment. Consumers utilize different factors in choosing appropriate mobile phones, which include phone plans and type of phone.
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International Marketing Environment of Walmart Marketing Case Study
6 pages (1802 words) , Download 0 , Case Study
Free
The paper "Intеrnаtiоnаl Маrkеting Environment of WalMart" is a worthy example of a case study on marketing. Walmart is a global retailer that operates over 8,500 stores across 15 nations. It’s the largest in revenue generation as well as the largest private employer in the world with over 2 million employees. Australia offers a great opportunity for investment by Wal-Mart.
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Comparing Japan and the USA to Supermarket Retail Marketing Case Study
12 pages (3625 words) , Download 0 , Case Study
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The paper 'Comparing Japan and the USA to Supermarket Retail " is a good example of a marketing case study. In a generic perspective, supermarket retail can be perceived as the final chain of the distribution process which plays a fundamental role in linking the manufacturers or merchandise to the consumers.
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E-Marketing Strategies, Social Media Marketing Marketing Coursework
25 pages (6892 words) , Coursework
Nobody downloaded yet
The paper "E-Marketing Strategies, Social Media Marketing" is an outstanding example of marketing coursework. With the high internet speeds, lower cost of data bundles and the rapid expansion of internet across the world, many people have embraced the new age technology. Our e-commerce website aimed at taking advantage of this and create a full-fledged online business that would fulfill consumer expectations.
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Service Quality in Hotel Industry Marketing Case Study
7 pages (1952 words) , Download 0 , Case Study
Free
The paper “Service Quality in Hotel Industry”  is an exciting example of the case study on marketing. Throughout my coursework, I have realized that meeting the needs of the customers is crucial in ensuring the success of any firm. This is more so in the service industry where a service quality that meets the needs of the customers is essential in encouraging them to use your service again.
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Customer Relationship management: Brand Royalty in the Sport Industry Marketing Research Paper
11 pages (3484 words) , Download 0 , Research Paper
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In the recent past, the sports industry has been encountering challenges that relate to the development of strategies to enhance brand loyalty. The first will include an examination of customers to determine the impact of CRM campaigns. A sample of 109 fans will be considered to study which features attract fans to choose baseball caps.
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Why Most Organisations Sell and Persuade Internationally Marketing Term Paper
8 pages (2441 words) , Download 0 , Term Paper
Free
The paper "Why Most Organisations Sell and Persuade Internationally" is a brilliant example of a term paper on marketing. The success of a business regardless of its size vests much on the level of sales such a business makes. With the versatile economy and the high competition for the limited resources, business enterprises must, therefore, seek to diversify their markets.
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Tourism Motivation and Behavioral Segmentation, Milton Keynes as a Destination Marketing Term Paper
20 pages (5230 words) , Download 0 , Term Paper
Free
The paper “Tourism Motivation and Behavioral Segmentation, Milton Keynes as a Destination" is an inspiring example of a term paper on marketing. Tourism is a preferred leisure time activity. The motivation which triggers an individual to select particular hobbies and places for a holiday is exciting tasks, which permit a healthier comprehension of people’s attitude and behavior.
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Introducing a Product into a New Market in a Foreign Country Marketing Case Study
8 pages (2148 words) , Download 0 , Case Study
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The paper "Introducing a Product into a New Market in a Foreign Country" is a great example of a case study on marketing. This analysis was based on the idea of introducing a product into the new market in a foreign country. The product that was considered in this case is the HSV Grange (WM3) luxurious car which is a product of Holden Special Vehicles Ltd.
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Theories and Models in Marketing Strategy: Case of So Fair Marketing Case Study
8 pages (2224 words) , Download 0 , Case Study
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The paper "Theories and Models in Marketing Strategy: Case of So Fair" is a delightful example of a case study on marketing. Every organization will always want to win the market place. This normally requires managers to equip themselves with all aspects of marketing strategies starting from formulation, all the way to execution.
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Marketing Research Methodologies for Gold Class Cinema to Assess the Satisfaction of Its Customers Marketing Research Proposal
6 pages (1840 words) , Download 0 , Research Proposal
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The paper “Marketing Research Methodologies for Gold Class Cinema to Assess the Satisfaction of Its Customers" is an exciting example of a research proposal on marketing. The purpose of this report is to present an evaluation of various research methodologies to Gold Class’ management. The content of this report is to help the management to understand representativeness, likely response rate, etc.
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