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Marketing Essays

Result for Subject Marketing:
19930 essays
Individual Marketing for a New Product of Travolta Car Marketing Report
8 pages (2218 words) , Download 1 , Report
Free
The Travolta brand will be targeted at the entire United States. However, the level of market segmentation will differ as it will be based on the concentration of high-end income group customers. The major cities to be targeted are California, San Francisco, Detroit, Manhattan, Hawaii and Washington.
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Marketing Plan for Bahrain Bourse Marketing Business Plan
8 pages (2180 words) , Download 3 , Business Plan
Free
It started with only 30 companies listed in its stocks, but now it has around 50 companies that are been listed. This body operates autonomously and is supervised by an independent board of members and its chairman is the governor of the central bank of Bahrain.
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A Marketing Plan for Successful Market Entry of Vanilla Coke Marketing Business Plan
9 pages (2765 words) , Download 12 , Business Plan
Free
Online and social media promotional services will be used vigorously so as to help the organization create huge brand awareness among the people. On the other hand, sports magazines, newspapers, health magazines and other relevant forms of advertisements will highly be used to capture the target customers.
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Advanced Plan of Apple Company Marketing Business Plan
7 pages (1870 words) , Download 2 , Business Plan
Free
The installation of the product is expensive and may prove unpopular if strategies are not put in place to cover for the costs of making and developing the product. The product is not known and many consumers may overlook its importance. Opportunities. Continuous upgrading may enhance the product’s competitive advantage in the market.
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Marketing Strategy for Ryanair Marketing Business Plan
7 pages (1976 words) , Download 3 , Business Plan
Free
A big percentage of Ryanair customers had the complainants that in most cases the treatment they got from the airline staff was not professional. This problem can be taken care of by making sure that their staffs are well trained and equipped. This can only happen if they hire the best and also introduce a capacity building program of the organization.
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JM Family Enterprises Company Marketing Strategy Marketing Report
6 pages (1663 words) , Download 1 , Report
Free
Other activities that are undertaken by JM include financial services, consulting, selling insurance products, and dealing with technology products and services. Major people in the company include Colin Brown who is the CEO, Brent Burns the CFO, and Ken Yerves who is the CIO. 
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Current Digital Marketing Strategy of Samsung Marketing Report
7 pages (1976 words) , Download 3 , Report
Free
A dedicated Facebook Account along with a microsite was created for the orangutan to upload the photographs online. Both the Facebook page as well as the microsite recorded a large number of visitors or hits. This innovative digital marketing campaign was “awarded a prestigious international CLIO award for strategic communications and public relations initiative.”
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Advantage and Disadvantage to Marketers of Canada Marketing Report
9 pages (2394 words) , Download 1 , Report
Free
The CRM helps an organization to understand the needs of a customer attract new customers, retain their existing customers, and increase the profitability of the organization under consideration. For the implementation of the CRM system, the management has to conduct the following processes (Crane, 2010).
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Marketing Strategies for Counseling Program Marketing Report
6 pages (2013 words) , Download 1 , Report
Free
The paper used the term marketing strategies. The program has to improve its marketing strategies for many to recognize it. Counseling services is another term. It is the programs conducted by the counseling group. Social media refers to the marketing tool frequently used. Orientation is a term referred to programs conducted during the first days of college.
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Stages of Consumer Decision-Making Process Marketing Report
6 pages (1675 words) , Download 1 , Report
Free
Swatch SA is a flagship brand that has embarked upon an aggressive marketing plan and has gradually built its presence across the world. It has a strong presence in the international market and is successful in a number of markets like Japan and the United States of America. The wristwatch company is known for fun fashion accessories and is now focusing on making the watch a status symbol.
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Marketing Plan for Vodafone UK Marketing Report
8 pages (2413 words) , Download 1 , Report
Free
The organization provides not only telecommunication services but also IT services to corporate clients in multiple countries. The company has come a long way since its initial days of local operations and has established itself as one of the most successful global businesses in the world.
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PEST analysis for Samsung Marketing Report
7 pages (1960 words) , Download 1 , Report
Free
Samsung electronics is the most recognized subsidiary of the international business corporation. Its income in 2010 poses it as the supreme information technology corporation. The corporation deals with end-user appliances and electronics; manufactures, and markets a variety of consumables such as TVs, cellular phones, Washing Machines.
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Promotional Plan of the Ginger Hotel Marketing Report
8 pages (2365 words) , Download 1 , Report
Free
The organization will make frequent advertisements in the media, especially at its initial stages to increase the sales and make the hotel popular. Initial ads will be done by use of letter drop boxes, radio/TV, paper listings and public campaigns. By the end of the sixth month, ad's strategy will be changed to renew the advertising approach.
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The Relationship Between Brand Strength and Customer Loyalty in the Airline Marketing Research Proposal
7 pages (2287 words) , Download 3 , Research Proposal
Free
Sampling is the process which is concerned with the selection of the subset from the total population. The sampling method to be put into practice is a stratified sampling method. Some of the potential benefits of stratified sampling are that it will allow in exactly getting respondents of the airline industry.
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Importance of Business Models Nowadays Marketing Report
9 pages (2583 words) , Download 1 , Report
Free
One of the successful business ventures on the online level is Amazon.com which was the pioneer in introducing online book store. As the entrepreneurs had a long-term vision about offering the complete range of books throughout the world, it first concentrated its services in one region i.e. the United States and slowly it extended in other regions such as Europe.
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Marketing Principles Marketing Report
7 pages (2024 words) , Download 1 , Report
Free
Together with its growth, the family has been advised to introduce a Marketing department. However, the owners seem reluctant and unconvinced about the benefits of such a function in the organization. As a Marketing Consultant, write a report to convince the owners of the importance of including this function in their organization.
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Evaluation of Toyota Company Marketing Report
7 pages (1901 words) , Download 1 , Report
Free
Toyota Motor Corporation is a leading Japanese automobile with its headquarters in ToyotaAichi, in japan. Toyota is one of the leading corporations in revenue and also the largest manufacturer in the automobile industry. The company was started in 1937 by Toyoda Kiichiro as a derivative of his father’s Toyota Industries to manufacture automobiles.
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Understanding of Market Segmentation Marketing Report
7 pages (1947 words) , Download 1 , Report
Free
The five categories of market segments are described, which are geographic, demographic, psychographic, behavioral, and benefit.  Bases of segmentation differ. Each has advantages and limitations. This information when properly utilized by businesses would serve as a guide in making their marketing strategies.
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Product Launch Serves as a Significant Part of a Business Life Marketing Research Proposal
6 pages (1689 words) , Download 1 , Research Proposal
Free
The moral dilemma that the project may attract can include the pricing criteria, which the business may have to apply in order for the business to stay afloat. Essentially, the problem will be in fixing a price that will not be too high for the customers and also not too low for the business meaning that striking a compromise will be critical.
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Marketing Plan: YV Co. Ltd Marketing Business Plan
6 pages (1565 words) , Download 5 , Business Plan
Free
In the presence of stiff competition with current plastic manufacturing giants, YV Co. Ltd. will have to employ fierce promotional strategy so as to appeal to the customer factions. Sales promotion along with advertising can help YV to compete in the market with the already established brands on the scene. 
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Marketing Report for a Local Entrepreneur Planning Marketing Report
9 pages (2367 words) , Download 1 , Report
Free
The customers are segmented on the basis of social class so the packages regarding fitness and exercise that are offered should justify the people of Hertfordshire carry along while being a part of a particular social class. There are three social classes which are most well defined on the variables of income and status.
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Marketing Strategy for Wendys in Pakistan Marketing Report
8 pages (2661 words) , Download 1 , Report
Free
This report analyses the Pakistani cultural environment in the light of three cultural factors, i.e. power distance, individualism, and tolerance for ambiguity used by Hofstede to analyze national cultures. The analysis would enable management to determine the extent to which the company’s marketing mix should be standardized or adapted to enter the Pakistan market.
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The Marketing Environment of Mr. Porter Marketing Report
6 pages (1734 words) , Download 1 , Report
Free
This report, therefore, provides an analysis of the marketing environment of Mr. Porter, with a special focus on its communication strategies. This document will further discuss the relevant and recent trends in the international consumer attitudes, and their impact on the economy, environment and ethics.
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Marketing Mix of Heineken Marketing Report
8 pages (2393 words) , Download 1 , Report
Free
International marketing refers to certain business activities which direct a company for exchanging their products or services across the national border. Any company can take global market advantages if they will participate in the international market because business owners can get a huge range of profitable opportunities.
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Food Truck Business of Covte Marketing Business Plan
8 pages (2171 words) , Download 6 , Business Plan
Free
The marketing strategy of Covte will include a major set of attributes, enable it to increase greater customer awareness while offering different food items to the customers. In this regard, an effective marketing strategy has been developed for the start-up food truck business by taking into concern pricing, promotion and distribution decisions.
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Marketing Strategy and Marketing Campaign of Alps Blue Marketing Report
8 pages (2423 words) , Download 1 , Report
Free
The brand name of the packaged drinking water will be ‘Alps Blue’. The product was chosen because of two reasons. The first reason is the bigger organizational goal of expansion and growth. The global market for bottled water is increasing significantly, owing to the increased health awareness among consumers as well as the unavailability of clean drinking water.
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Consumers Buying Behavior of Thai People Marketing Research Proposal
9 pages (2322 words) , Download 1 , Research Proposal
Free
Different factors relating to the development of social status and position, preference for high quality and aesthetics are observed to identify how all of these factors influence the consumer’s purchasing decision. This paper shall evaluate the factors influencing the purchase decisions of the consumers in the Thai market.
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What Motivates Employees Marketing Report
6 pages (1832 words) , Download 1 , Report
Free
The performance of an organization is determined by the productivity of its workforce. For the employees to remain productive and keep on working, they need to feel motivated to do so. It is the role of the manager in an organization to ensure that they are motivated and empowered. Motivation entails the level of input that an employee puts in work. 
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Marketing Plan for DraftServ Technology Marketing Report
6 pages (1802 words) , Download 2 , Report
Free
The mission of this company is to carry forward the expertise of the company in a self-service beer vending machines, maintain the advanced technology and customer-oriented approach. The vision of this company is to achieve a remarkable reputation in the Australian market. The company is also focusing on some core values which are efficient and consistent delivery services.
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Marketing - Launching a New Vacuum Cleaner in the UK Market Marketing Report
9 pages (2645 words) , Download 1 , Report
Free
The customers of vacuum cleaners are huge in the UK. Eureka Forbes has decided to launch a new vacuum cleaner in the UK market, which will be in form of a robot. The robotic vacuum cleaner will be given specific instructions for the accomplishment of particular cleaning work. The marketing audit of the company is carried to understand whether the product will be successful in the market or not.
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A Case of the Expansion of Quaker Steak and Lube Marketing Report
8 pages (2181 words) , Download 1 , Report
Free
Quaker Steak and Lube commenced operations in 1974 and it was aimed at getting people to grill their own meat. The company provides various opportunities to grill consumers’ meat with numerous forms of spices and this is served with various fast foods including salads and potato chips. The menu involves various kinds of combinations.
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Huawei Telecommunications Marketing Report
7 pages (1867 words) , Download 1 , Report
Free
Huawei is the second-largest global telecommunications equipment company that is headquartered in China. The company was founded in 1988 as a distributor for phone switches but has grown to a leading telecommunications company that engages in network equipment, mobile broadband devices, convergence devices and handsets.
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Developing a Marketing Plan for ABC Pharmacy Marketing Business Plan
8 pages (2062 words) , Download 5 , Business Plan
Free
The evolution of CRM can be categorized in three phases namely, customer acquisition, customer retention and customer development. In each stage, different communication tools are applicable for enhancing its effectiveness. Customer acquisition is considered as the most important part of CRM as it results in an increase in profit and growth in market share.
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E-Marketing Plan for Budget Car Rental in Australia Marketing Business Plan
7 pages (1801 words) , Download 6 , Business Plan
Free
Designing and proposing is just one step of a marketing plan. However, for the plan to be effective, it is indispensable to have a clear implementation plan. The implementation strategy starts by involving the staff in the whole process of the marketing plan. It is critical for them to participate or contribute to the plan. an.
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Haagen-Dazs Ice-Cream Marketing Report
6 pages (1651 words) , Download 1 , Report
Free
Marketing is conventionally divided into four interconnected decisions and resultant actions referred to as a marketing mix. This set of decisions covers fundamental elements of marketing including product, price, promotion, and place. These marketing constituents make up an adjustable set of activities that a firm exploits in response to the needs of potential target markets.
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The Marketing Research Plan for Gilligans Backpacker Hotel Marketing Research Paper
6 pages (1956 words) , Download 1 , Research Paper
Free
There is an existing gap in Gilligan’s Backpacker Hotel and resort in terms of its provision of services since the majority of visitors visiting the destination are aged 55 years and below. An effective market research plan must entail clear objectives that help towards the attainment of the long-term strategic goals. 
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Competition Within the Chip Market Marketing Report
8 pages (2520 words) , Download 1 , Report
Free
The rivals convinced consumers that they offer consumers a healthy alternative brand. All these factors remain to be major challenges causing a decrease in the volume of sales of Smith’s chips among couples and females. A natural potato chip is the latest chips range suggested by the Department of Food and Nutrition report.
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Competition Within the Chip Market Marketing Report
8 pages (2485 words) , Download 1 , Report
Free
The research attracts attention because in the year 2012, the market share of potato chips 68% reduced to only 62% among couples. The market shrinkage came at the same time with an increase in health awareness to the consumers who consider the deep-fried potato and food additives in chips as unhealthy. 
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Buyer and Consumer Behavior Marketing Report
8 pages (2606 words) , Download 1 , Report
Free
The report is aimed at outlining the implications of the behavior with the purpose of enabling the development and creation of proper strategies for the expansion of the brand in the market to enable profit maximization. The report utilizes the performance of the brand, consumer attitude towards the brand as well as the demographics and segmentation associated with brand marketing.
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Observation Research of Spinneys Supermarket Marketing Report
6 pages (2540 words) , Download 1 , Report
Free
From humble beginnings in the outskirts of Alexandria in 1924, Spinneys has grown to become one of the leading chains of supermarkets in the whole of the Middle East. From their observation research at the supermarket’s branch at Alwasl Road in Jumeira, the researchers are persuaded to believe that a genuine commitment to customer satisfaction partly explains the supermarket’s growth.
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Starting a New Business in the UEA Campus Marketing Research Proposal
6 pages (1897 words) , Download 1 , Research Proposal
Free
Sunfresh would provide students and college personnel with the opportunity to have fresh breakfast and lunch in a cozy environment. The objective is not just to accommodate the needs of the clients, but to build a core clientele in the UEA campus so that the business can be expanded from there outside subsequently. 
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Tesla Entrance to the Australian Market Marketing Report
6 pages (1620 words) , Download 2 , Report
Free
The company started its journey with the Roadster model which was a fully electric sports car. The Roadster had the distinction to run for 200 miles based on a single charge. In the period 2008 to 2012, the company sold more than 2250 Roadsters. Its customer base included citizens of 31 countries.
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Coca Cola Marketing Strategies Marketing Report
8 pages (2217 words) , Download 2 , Report
Free
Coca-Cola is the most mainstream and greatest offering soda ever and in addition the best-known brand on the planet. Coca-Cola may owe its inceptions to the United States, yet its notoriety has made it really all-inclusive. Today, you can discover Coca-Cola in basically all aspects of the world.
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Brand Implementation Marketing Report
8 pages (2995 words) , Download 1 , Report
Free
This makes them competitively disadvantaged when compared to competitors such as Samsung, Apple, and Google. Blackberry has come to the realization that there is a need for changing the brand’s identity towards a younger, fresher, and more creative appearance. Therefore, they need a brand extension for the purpose of creating awareness for this step.
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International Promotion Plan: Sainsbury Entering the Asian Market Marketing Business Plan
7 pages (1862 words) , Download 5 , Business Plan
Free
This international promotion paper will be organized into different subtopics such as the introduction, the executive summary, product mix, SWOT analysis, market entry modes, marketing strategy among other sub-headings. The Asian market more particularly the Indian market has over the last two decades shown increasing growth and national GDP growth rates. 
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Digital Marketing- Digital Campaign Marketing Report
8 pages (2301 words) , Download 4 , Report
Free
Digital marketing has helped marketers in promoting their products and services through seamless technologies in a smart manner. Ryan and Jones (2009) believed that digital marketing is the use of electronic devices through which information is shared and transferred to a number of stakeholders. 
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Diamond Industry-Tiffany And Co Marketing Business Plan
9 pages (2616 words) , Download 4 , Business Plan
Free
Other researches have highlighted that the company has registered increased sales in the first and second quarters of the 2014 financial years. However, with the increasing competition, the company needs to increase its sales across the globe in an effort to maintain its position in the market. 
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Marketing Plan Report for Starbucks Marketing Business Plan
8 pages (2536 words) , Download 18 , Business Plan
Free
The net revenues increased in 2012 and 2013. In 2014, the price of coffee beans seems to be soaring. This places a salient need for the company to adopt effective marketing strategies in order to register increased sales and higher profitability.
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Market Segmentation of Tesco Marketing Report
6 pages (1904 words) , Download 2 , Report
Free
Many families have found solace in such corporations as employees in retail, primary production, and manufacturing sectors. In the past decade, supermarkets have been under deep scrutiny with regard to how they treat suppliers of own-label products even though this strategy has been in play for a while now.
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Valley Ice Cream Ltd Marketing Report
8 pages (2484 words) , Download 1 , Report
Free
Valley Ice Cream Ltd is one of the popular ice cream companies in the UK. This company has a limited number of customers in the B2B and B2C market and the sale of the products in these two markets is not good for the development of the company. The company should also use advanced technologies and innovation to enhance the quality of the products.
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