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Marketing Essays

Result for Subject Marketing:
19702 essays
Technological Electronic Engineering Marketing Business Plan
16 pages (4000 words) , Download 0 , Business Plan
Free
Moreover, the E-motor Ride can carry two passengers in tandem and the passengers are enclosed to avoid utilization of helmets or getting harmed because of environmental factors. Even though it is an innovative product, the product is friendly to the environment since it does not cause pollution because it does not use conventional fuels such as oil.
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Castle Bingo - Decision-Making Marketing Case Study
8 pages (2208 words) , Download 0 , Case Study
Free
The paper "Castle Bingo - Decision-Making" is an outstanding example of a marketing case study. Castle Bingo has seen tremendous growth in the modern bingo clubs aided by the development of new clubs at different places. The organization has been successful because of their membership drives for the purpose-built clubs which offer the modern bingo player comfortable seating.
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Integrated Marketing Campaign: Conservative Volunteer Australia Marketing Case Study
10 pages (2705 words) , Download 0 , Case Study
Free
The paper "Integrated Marketing Campaign: Conservative Volunteer Australia" is a perfect example of a case study on marketing. Alternative tourism has seen considerable growth has indicated by the statistics available from numerous organizations that operate in this field (Grimm and Needham, 2012). An example of alternative tourism is volunteer tourism.
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Are Samsung's Consumers Aware of Counterfeit Marketing Research Paper
12 pages (3728 words) , Download 0 , Research Paper
Free
The paper “Are Samsung's Consumers Aware of Counterfeit? " is a forceful example of a research paper on marketing. From its inception over 70 years ago, Samsung has been a leading manufacturer of electronics in the world. The business started as a small export business in Taegu Korea. It has then grown to have offices and assembling industries in different countries specializing in a wide range of products.
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Social Networking: How Facebook Impacts on the Students Performance Marketing Research Paper
14 pages (3967 words) , Download 0 , Research Paper
Free
The paper "Social Networking: How Facebook Impacts on the Student’s Performance" is an excellent example of a research paper on marketing. The use of social networking sites has seen a huge jump as more and more people have started to use it. The different social networking sites which people use are Twitter, Facebook and so on.
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Student Advantage, Disadvantages of an IPO Marketing Assignment
9 pages (2302 words) , Download 0 , Assignment
Free
The paper "Student Advantage, Disadvantages of an IPO" is a good example of a marketing assignment. All fast-growing businesses have the urge to grow and expand at exponential rates. Small companies such as Student Advantage also faces various organizational and management challenges as they grow at a rapid rate.
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Market Feasibility Analysis: Accounting Services Industry Marketing Term Paper
12 pages (3295 words) , Download 0 , Term Paper
Free
The paper "Market Feasibility Analysis: Accounting Services Industry" is a great example of a term paper on marketing. The accounting services industry in Australia is stable offering financial and management services to clients. The industry experienced fluctuations in growth during the global financial crisis because of the negative impact the crisis had on professional services firms.
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Market Feasibility Analysis - Educational Toys and Programs Industry in Australia Marketing Case Study
11 pages (3146 words) , Download 0 , Case Study
Free
The paper "Market Feasibility Analysis - Educational Toys and Programs Industry in Australia" is an outstanding example of a marketing case study. The aim of every business is to be feasible be able to achieve a specific goal. Before starting any business, it is important to do research and determine whether the business is viable.
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Product and Place as Components of Marketing Mix Marketing Term Paper
9 pages (3449 words) , Download 0 , Term Paper
Free
The paper “Product and Place as Components of Marketing Mix" is a wonderful example of term paper on marketing. Increasing competition is one of the challenges facing business organizations in contemporary markets. Overcoming such challenges requires an effective marketing strategy to be developed and adopted by an organization.
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The Service Encounter Journal Marketing Assignment
12 pages (3205 words) , Download 0 , Assignment
Free
It is clear that the extent of a customer’s satisfaction is mainly determined by the treatment by the frontline staff. From the service encounters, we can also conclude that the staff in the organization should be well trained and instilled with the right skills of treating customers who visit the organization for the first time.
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Choosing a Service Providers: Factors that Customer Focused Marketing Case Study
9 pages (2782 words) , Download 0 , Case Study
Free
This requires that the service provider understands the customer and based on it develops their services so that customers feel satisfied. This has to be matched by having properly trained and qualified employees who are able to understand the products and the customers and look to satisfy them through proper services.
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Service Marketing and the General Relevance Marketing Assignment
11 pages (2953 words) , Download 0 , Assignment
Free
A recount of experiences with five service providers has been provided in form of service encounter journals. The experiences are real-life experiences selected from different service providers from different industries. Areas of improvement are suggested for each case depending on faults that were identified.
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How Does Amazon.com Use Their Digital Channels to Achieve Success Marketing Case Study
7 pages (2036 words) , Download 0 , Case Study
Free
The paper "How Does Amazon.com Use Their Digital Channels to Achieve Success" is a perfect example of a marketing case study. Management is the process of gathering, analyzing, planning, organizing and planning of an organization to achieve organization objectives (Chaffey and White 2011). Amazon.com is managing their digital channels well hence they have been successful.
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Marketing Services Market Feasibility Analysis Marketing Essay
12 pages (3400 words) , Download 0 , Essay
Free
The paper "Marketing Services Market Feasibility Analysis" is an outstanding example of an essay on marketing. The marketing services industry is a very competitive industry with highly professional firms out there to help companies position themselves well in the industry to respond to competition and consumer preferences.
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Future Loyalty of Customers Marketing Essay
2 pages (799 words) , Download 0 , Essay
Free
The paper "Future Loyalty of Customers " is a great example of a marketing essay. In positivistic paradigm research which was employed in this article, the researchers generally started from some theoretical position arguing for how a set of hypothetical constructs should relate to each other and deduce some specific hypotheses to test.
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The Extent to Which the Globalization of Consumer Culture Engenders a Cosmopolitan Culture Marketing Literature review
8 pages (2245 words) , Download 0 , Literature review
Free
The paper “The Extent to Which the Globalization of Consumer Culture Engenders a Cosmopolitan Culture” is a telling variant of literature review on marketing. In the current contemporary world, people get exposed to many influences that would change their behaviors at the end of the day. Perhaps these influences could be because of openness in borders from nation to nation.
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How a Giant Retail Chain Toys R Us Creates Its Market Value Marketing Term Paper
12 pages (3168 words) , Download 0 , Term Paper
Free
The paper "How a Giant Retail Chain Toys R Us Creates Its Market Value" is a perfect example of a term paper on marketing. Retailers play an important role in the distribution channel since they are mostly the ones who come into a direct relationship with the ultimate customers and convert the potential customers into real customers.
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Market Mechanisms in the Public Service Marketing Coursework
10 pages (3017 words) , Download 0 , Coursework
Free
The paper "Market Mechanisms in the Public Service" is an outstanding example of marketing coursework. The market mechanism in the context of this paper refers to the application of institutions and regulations of a market economy in the provision of services in the public sector. The public sector has substantially embraced market-oriented arrangements such as outsourcing, private service provision and tendering.
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Comparing Strategic Marketing of Samsung and Apple Marketing Essay
10 pages (2902 words) , Download 0 , Essay
Free
The paper "Comparing Strategic Marketing of Samsung and Apple" is an outstanding example of an essay on marketing. The author of the paper states that with improved technology, the mobile world industry has always been going through rapid changes and expansion and is currently serving over 4.5 million people across the globe.
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What Is Involvement and How Marketers Can Influence Consumer Marketing Case Study
7 pages (2026 words) , Download 0 , Case Study
Free
The paper "What Is Involvement and How Marketers Can Influence Consumer" is a worthy example of a case study on marketing. Consumer involvement refers to the extent of importance a consumer attaches to a certain product that influences consumer behavior and decisions when purchasing products? It can also be defined as It varies with age, sex, occupation, and income.
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Virgin Airline: Low Cost Flights Marketing Case Study
6 pages (1664 words) , Download 0 , Case Study
Free
These students are targeted mostly when they close their schools and colleges. Therefore, they are occasional customers. Nevertheless, they always come in large numbers. Virgin airline wants to establish itself as the airline of choice for these students. Another feature of this particular segment is that their income is limited.
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Creation of a Royalty Program for an Online Grocery Store Marketing Research Paper
14 pages (4053 words) , Download 0 , Research Paper
Free
The paper "Creation of a Royalty Program for an Online Grocery Store" is an excellent example of a research paper on marketing. In the modern world, competition in the market place has continuously increased. This has led to most businesses being centered on fulfilling the customer requirements and needs.
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Draft Questionnaire for Consumers Marketing Research Paper
4 pages (685 words) , Download 0 , Research Paper
Free
The paper “Draft Questionnaire for Consumers" is a thrilling example of a research paper on marketing. This is a questionnaire in fulfillment of my dissertation ‘An exploration into the factors influencing consumer purchasing decision: A Case Study of Thai Clothing Fashion Brands’. The information must be filled as truthfully as possible.
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Apple Incorporated: 4Ps of Marketing System for iPhone 4 Marketing Case Study
8 pages (2158 words) , Download 0 , Case Study
Free
This assignment requires that a student pick a product/service from Australia or any other country and focus on how the product or service delivers value to the customer through the 4Ps of marketing. My choice for this assignment is Apple’s iPhone-4 which is a Smartphone manufactured and distributed by Apple Inc.
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Lorna Janes Facebook Profile, and Consumer-Generated Content of Social Media Marketing Case Study
13 pages (3778 words) , Download 0 , Case Study
Free
The paper “Lorna Jane’s Facebook Profile, and Consumer-Generated Content of Social Media" is a spectacular example of a case study on marketing. In the modern business world, the internet has become a very powerful communication and trading tool. The use of the internet in marketing and e-commerce are some of the areas which have benefited highly from the internet.
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What Helps Organizations to Improve Their Performance Marketing Assignment
10 pages (3099 words) , Download 1 , Assignment
Free
The paper “What Helps Organizations to Improve Their Performance" is a good example of a marketing assignment. Marketing research is an integral part of management and organizations look to use it as a method through which they are able to plan their future strategies. Conducting the research helps companies to identify the different directions based on which their performance can be enhanced.
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SoFair: Marketing and Branding Marketing Case Study
8 pages (2607 words) , Download 0 , Case Study
Free
Organizations and businesses have potential and opportunities to increase sales and this can be achieved through the utilization of strategic and marketing theories in ensuring more consumers appreciate the products. Sophie is an example of an organization that has the potential to increase its market share and also sales.
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How the Use of the Operations Management and Production Has Led to the Success of Turbo Company Marketing Case Study
9 pages (2642 words) , Download 0 , Case Study
Free
The paper “How the Use of the Operations Management and Production Has Led to the Success of Turbo Company” is an impressive example of the case study on marketing. Production and operations management plays an important role in determining the success of a production company. Different types of goods undergo different production processes.
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Role of Integrated Marketing Communications Tools Marketing Assignment
9 pages (2629 words) , Download 0 , Assignment
Free
The paper "Role of Integrated Marketing Communications Tools" is a wonderful example of an assignment on marketing. IMC tool helps to develop interactive marketing, public relations, and advertising by creating the required push for the new products. Using different IMC tools like Facebook, print media, and traditional media helps to spread awareness about the campaign.
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Internal Factors Affecting Customers Decision Making Marketing Coursework
8 pages (2233 words) , Download 0 , Coursework
Free
The paper "Internal Factors Affecting Customer’s Decision Making" is a brilliant example of coursework on marketing. Apparently, the customer is the most important stakeholder in a business. This is for the straightforward reason that, it is because of the demand created by the customers’ needs that an organization is in operation (Wright 2006).
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The Influence of Identified Internal Factors on a Consumers Decision-Making Process Marketing Coursework
8 pages (2250 words) , Download 0 , Coursework
Free
The paper "The Influence of Identified Internal Factors on a Consumer’s Decision-Making Process" is an outstanding example of coursework on marketing. The consumer decision-making process has been described by many scholars and analysts as a complex undertaking. Wright (2006) for example notes that the decision-making process is influenced by both internal and external influences.
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Internal Factors of Consumer Decision-Making Process Marketing Essay
8 pages (2323 words) , Download 0 , Essay
Free
The paper "Internal Factors of Consumer Decision-Making Process" is a great example of a marketing essay. This review explores the increasingly valuable field to firms seeking to not only attract new customers but retain existing consumers through consumer-informed marketing policies and revolves around the internal factors that influence consumers in the tourism industry.
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Marketing Analysis for Organ Transplant Foundation of Western Australia Marketing Case Study
11 pages (2856 words) , Download 0 , Case Study
Free
The paper "Marketing Analysis for Organ Transplant Foundation of Western Australia" is an excellent example of a case study on marketing. This paper tells that the Organ Donation and Transplant Foundation of Western Australia is a corporate West Australian voluntary organization that operates as a charity organization.
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The Organ Donation and Transplant Foundation of WA Marketing Case Study
8 pages (2745 words) , Download 0 , Case Study
Free
The Organ Donation and Transplant Foundation of WA offer valuable services to the Western Australia community by availing quality services and information that uphold tissue and organ donation. Enough persons to populate a small town-over 1600- are enrolled in the Australian waiting lists for organ transplants.
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Gravity Lights as a Business Concept Marketing Essay
6 pages (1610 words) , Download 0 , Essay
Free
The paper "Gravity Lights as a Business Concept" is an outstanding example of a marketing essay. In both developing and developed countries, energy is one of the main problems that these countries must face. The common source of energy for industries is commercial power mains. Other common sources of power include solar and wind, some developed countries use nuclear energy.
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Satisfaction of Hilton Hotel Corporation's Customers Marketing Case Study
6 pages (1778 words) , Download 0 , Case Study
Free
The paper “Satisfaction of Hilton Hotel Corporation's Customers" is a worthy example of a case study on marketing. In marketing strategy, the distinction or disparity involving the higher and lesser end of the array of potential and feasible customer expectations is considered a fundamental planned or calculated contemplation in running and supervising consumer contentment.
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Internal Factors Influencing Consumer Decision-Making process: The ase of Coke Consumers Marketing Literature review
9 pages (2512 words) , Download 2 , Literature review
Free
The paper "Internal Factors Influencing Consumer Decision-Making process: The Сase of Coke Consumers" is a good example of a literature review on marketing. The consumer decision-making process is a road map that represents thoughts, evaluations, and actions that lead an individual to accept or reject particular products.
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Vodafone Company Marketing Strategies Marketing Case Study
6 pages (1855 words) , Download 0 , Case Study
Free
The paper 'Vodafone Company Marketing Strategies" is a perfect example of a marketing case study. Marketing is an important strategy that aides a company to succeed in its future plains. Marketing plan brings into consideration ways in which a company can improve its market share (Gómez-Mejía et el 2001).
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Integrated Management Communication Marketing Case Study
18 pages (4756 words) , Download 0 , Case Study
Free
The paper "Integrated Management Communication" is a good example of a marketing case study. Integrated Management Communication is the businesses deliver messages to their customers so as to let them know about the businesses services and goods. It is the process that enables the companies to plan, execute and monitor their advertisements and informative messages that promote customers relations.
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Internal Factors Influencing Consumers Decision-Making Process for a Product or a Service Marketing Essay
8 pages (2100 words) , Download 0 , Essay
Free
The paper "Internal Factors Influencing Consumer’s Decision-Making Process for a Product or a Service " is a great example of a marketing essay. Consumer decision making refers to the process by which needs are identified by a consumer, information is collected about the product, alternative needs are evaluated and then a purchase decision is made.
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Mangement Under Uncertainty: Case of RBS Skals Marketing Case Study
8 pages (2281 words) , Download 0 , Case Study
Free
The paper "Mangement Under Uncertainty: Case of RBS Skals" is a perfect example of a case study on marketing. The report will employ a psychological perspective to analyze how decisions are made in RBS Skals, a construction company in Latvia. At RBS Skals, decisions were usually made by an individual Maris Saukans the managing director.
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Consumer Decision Making Process-Internal Factors Marketing Essay
8 pages (2472 words) , Download 0 , Essay
Free
The paper "Consumer Decision Making Process-Internal Factors" is a great example of an essay on marketing. Consumer behavior is a timeless fundamental concept of marketing. It is a cognitive process and very difficult to grasp or predict. Regardless of this fact, marketers must attempt to understand consumer behavior in order to influence a consumer’s purchasing pattern to their advantage.
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Integrated Marketing Communication Plan at Virgin Blue Marketing Case Study
7 pages (1989 words) , Download 0 , Case Study
Free
The paper "Integrated Marketing Communication Plan at Virgin Blue" is a great example of a case study on marketing. The low price strategy employed by Virgin Blue aims at making fares cheaper compared to traditional airlines and thus contributing to increase in demand and also encouraging consumers to switch from their preferred carrier to Virgin Blue carrier (Belch et al., 2011).
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Marketing Strategy for Samsung Company Marketing Case Study
5 pages (1488 words) , Download 0 , Case Study
Free
The paper "Marketing Strategy for Samsung Company" is a good example of a case study on marketing. Samsung Company is an important player in mobile phone operations. This is even more so when viewed from the point of retaining satisfied mobile phone users and attracting new ones. A lot of research on the mobile phone industry has been done to understand the needs and wants of mobile phone users.
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The Advertising Strategy That TOMS Need to Adopt after Considering Their Target Market Marketing Case Study
10 pages (2736 words) , Download 0 , Case Study
Free
The paper “The Advertising Strategy That TOMS Need to Adopt after Considering Their Target Market" is a persuading example of a case study on marketing. Advertising holds an important aspect for all businesses as it helps to spread awareness about the product which helps to develop a pool of loyal customers.
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Honda Australia's Strategic Marketing Plan Marketing Case Study
29 pages (8221 words) , Case Study
Nobody downloaded yet
The paper "Honda Australia's Strategic Marketing Plan" is a good example of a case study on marketing. Honda was founded by Soichiro Honda and the pursuit of dreams is an intrinsic part of the Honda success story. The motivation for delivering the highest quality product is the power of dreams. There is a wide range of unique products that are manufactured and sold by Honda.
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The Luxurt Colletion Hongta Hotel Shanghai Marketing Strategy Marketing Case Study
10 pages (2799 words) , Download 0 , Case Study
Free
The paper "The Luxury Collection Hongta Hotel Shanghai Marketing Strategy" is a great example of a case study on marketing. Marketing is arguably the most important function of business in today’s contemporary world. The primary reason why marketing id deemed a critical function is that competing is getting stiffer each day in all industries.
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Internet and Electronic Marketing-Fashion Sector Marketing Case Study
12 pages (3729 words) , Download 0 , Case Study
Free
The paper "Internet and Electronic Marketing-Fashion Sector" is a perfect example of a case study on marketing. The increasing popularity of social media has played a key role in influencing how individuals and collectives interact. Online social networking websites best epitomized by Facebook, Twitter, and MySpace among others have posed significant impacts on the lives of individuals.
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Developing a Project Plan: Frozen Pizzas Marketing Assignment
8 pages (2245 words) , Download 0 , Assignment
Free
The current project entails baking frozen pizzas using locally available ingredients. It involves the use of local labor that is provided by the residents of Mena city. It focuses on the mass production of frozen pizzas so as to serve the local market. Because of the need to maximize the profit margins and increase the revenue of the country.
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The Importance of Recruitment and Selection of Sales People Marketing Essay
6 pages (1662 words) , Download 0 , Essay
Free
The paper "The Importance of Recruitment and Selection of Sales People" is a great example of a marketing essay. It is an apparent fact that effectiveness in the recruitment and selection of salespeople in any given organization is one of the most integral undertakings of sales management. This process entails searching for sales individuals who are best suited to match the nature of the sales position in an institution.
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