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Marketing Essays

Result for Subject Marketing:
19914 essays
The Commercial Environment in the Modern World Marketing Term Paper
16 pages (4283 words) , Download 0 , Term Paper
Free
The paper 'The Commercial Environment in the Modern World' is a great example of a marketing term paper. Buyer and supplier relationship in a business environment involves cross-function management of the flow of unprocessed goods through an organization, the processing of these unprocessed goods into reedy products.
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Entry Strategies and the International Human Resource Strategies Marketing Coursework
13 pages (3801 words) , Download 0 , Coursework
Free
The paper "Entry Strategies and the International Human Resource Strategies " is an outstanding example of marketing coursework. The rapid change in the business environment has made competition intensified as the business scramble for customers. In the phase of such competition, choosing to remain within the domestic markets is considered not the best strategy for the company to survive.
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Marketing of Internet Services at HP Marketing Case Study
11 pages (2951 words) , Download 0 , Case Study
Free
Generally, the paper 'Marketing of Internet Services at HP " is a good example of a marketing case study. At HP, the year 1999 was full of new opportunities and challenges as well. The company was making huge profits but it was also stagnating because of many organizational and innovational problems
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Port Marketing, Logistics, Performance and Environment in Port Sydney Marketing Case Study
11 pages (3011 words) , Download 0 , Case Study
Free
The paper 'Port Marketing, Logistics, Performance and Environment in Port Sydney" is a good example of a marketing case study. Intra-port competition is the kind of competition which exists between the providers of the same port services within a port as argued by Wang (171). It can also be defined as a situation in which two or more terminal operators competes for the same market.
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Service Quality in the Jordanian Banking Marketing Research Proposal
18 pages (7740 words) , Download 0 , Research Proposal
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The paper "Service Quality in Jordanian Banking" is a perfect example of a marketing research proposal. Purpose: The study looks to determine whether the six demographic factors experiences mean differences between the perceptions of service quality in the banking sector. Methodology: Data was collected from the distribution of questionnaires based on which ANOVA and post-hoc Tukey tests.
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Issues of Brand Management Marketing Research Paper
10 pages (3100 words) , Download 0 , Research Paper
Free
The paper "Issues of Brand Management" is a good example of a marketing research paper. Marketing management is very important for the performance of an organization. Brand management is one of the issues of marketing management that are very important being undertaken by the marketing managers (Hanna, & Rowley, 2011).
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Evaluation of Red Bull Marketing Case Study
7 pages (2225 words) , Download 1 , Case Study
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Some energy drinks try to use sex appeal as a means to take market share from Red Bull, however to mixed results. Just this year, a new market entrant brand referred to as Loaded Stamina Shot is intended to have aphrodisiac properties as a means to entice the 18-30-year-old female and male audience.
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Business Idea in UEA Marketing Coursework
10 pages (2631 words) , Download 1 , Coursework
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Ordering the first supply will be the first step in operating after acquiring a business premise within the campus. When the supplies are received, a good display will work to attract the customers. Additional marketing will be necessary to ensure that the campus society is aware of the opening up of the fruit stall.
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Role of Public Relations in Promotional Mix Marketing Essay
15 pages (4151 words) , Download 0 , Essay
Free
The paper “Role of Public Relations in Promotional Mix” is a comprehensive example of the essay on marketing. The image you are portraying is what you are. In today’s world where every one of us is bombarded with hundreds of promotional messages each day, it is more or less impossible to pay attention to each and every message these ads are conveying.
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Emerging Markets Business Strategies Marketing Coursework
6 pages (1848 words) , Download 0 , Coursework
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The paper "Emerging Markets Business Strategies" is an outstanding example of marketing coursework. Emerging markets is a topic that is widely discussed in various literature. The literature focuses on emerging markets progress and development (Meyer 2004, p.255). Emerging markets have become increasingly the primary drivers of the world economy.
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The Effects of the Service Environment on Affect and Consumer Perceptions of Waiting Time Marketing Research Paper
12 pages (3674 words) , Download 0 , Research Paper
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The paper "The Effects of the Service Environment on effect and Consumer Perceptions of Waiting Time" is a perfect example of a Marketing Research Paper. The report is about customer satisfaction and service quality in the restaurant industry. The reports give direction on a number of issues regarding customer satisfaction and quality service in the restaurant sector. 
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The Recruitment of Volunteer Tourist Marketing Research Paper
11 pages (3194 words) , Download 1 , Research Paper
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The paper "The Recruitment of Volunteer Tourist" is a good example of a marketing research paper. Volunteer tourism offers a new opportunity in the tourism industry. It helps to create a supply chain of tourists. It also offers quality options aimed at satisfying tourists. The placement is flexible to ensure satisfaction and convenience of employees. Volunteer tourism is important as it helps in the creation of sustainable tourism products.
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How HTC Vive Should Strengthen Its Competitive Advantage Marketing Case Study
7 pages (1842 words) , Download 0 , Case Study
Free
The paper “How HTC Vive Should Strengthen Its Competitive Advantage” is an exciting example of a case study marketing. The five force analysis is mainly pegged on evaluating the balance of business power comparative to competitors in the same industry pursuing the same market globally. It Assumes that the crucial sources dictate the competitive power in a business setup.
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Sears Rebranding and Marketing Strategy Marketing Case Study
7 pages (2134 words) , Download 2 , Case Study
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Another method that Sears will consider using to draw customers to the stores is by the sale of special coupons to customers who make purchases up to a specified amount of money. Other methods will be looked into to ensure they are effective and will serve the purpose intended; to drive up sales figures for the company. 
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Alcoholic Drinks Industry Marketing Report
6 pages (1638 words) , Download 1 , Report
Free
Different stakeholders in the industry operate under regulations of state laws on the distribution of alcoholic drinks. The federal government has in place measures, although markets at times ignore them. There are diverse efforts to ensure proper marketing in the alcoholic drinks industry. There are basic legislations prohibiting false and misleading advertising of alcoholic drinks. 
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Airline Ticket Price Fluctuations and Revenue Management Strategies Marketing Report
7 pages (2023 words) , Download 1 , Report
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This report will help to illustrate the significance of Airline ticket price fluctuations and revenue management strategies. The airlines selected for the analysis of data were British Airways, Virgin Atlantic; British Airways, Air France; British Airways, Monarch and EasyJet. Specific flights of each of the airlines are selected for keeping the consistency of the data intact.
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HSBC Pink Ladies Campaign Marketing Report
8 pages (2375 words) , Download 1 , Report
Free
The primary objective of the “Pink Ladies campaign” was to support the relaunch of HSBC’s Advance bank account. HSBC aimed to increase awareness about its bank products among young ambitious consumers. Other objectives included spreading the message across its target audience, building trust to the bank and fostering the decision to become a client of an HSBC.
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Inter-Brand Competition Marketing Report
7 pages (1936 words) , Download 1 , Report
Free
To differentiate Jacobs, Shop from its competitors such as McDonald's, Jacob’s Coffee Shop will make sure that all the customers will be able to serve individual customers with individualized products thus making it easier for the firm to be able to enjoy their beverages and snacks in the best way possible. 
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The Issue of Globalization Marketing Report
8 pages (2891 words) , Download 1 , Report
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The paper highlights more benefits than the negative impacts of globalization. The reason for this is that the benefits outweigh the demerits of globalization. When competition increases, the consumers have the freedom to choose from a variety. Secondly, the prices will most likely be low thus enabling the consumers to spend money on other commodities.
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Globalization Today Marketing Report
7 pages (2603 words) , Download 1 , Report
Free
Some of the protectionist policies set by developed countries make it almost impossible for the developing ones to reach the export markets. Even though globalization is all about relaxing some of the laws viewed as hurdles to the trade, some developed countries somehow complicate the policies. The developing countries have to keep relying on the developed ones in funds. 
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SWOT Analysis on Manchester United Marketing Report
7 pages (2126 words) , Download 1 , Report
Free
The outline of this paper has the first part dealing with presenting this argument followed by an analysis of the same. Then, evidence fronted by both the opponents and the proponents of this notion will be scrutinized without bias. From the onset, this paper asserts that a team’s performance on the pitch is critical, and it has a direct influence on the SWOT outlook.
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Successful Domestic Company Goes Global Marketing Report
10 pages (2673 words) , Download 1 , Report
Free
Any business seeking to expand into foreign markets like the Family Dollar Store would reap huge benefits from expatriate managers owing to their immense experiences, exposure and training in diverse cultures. Ahlstrom & Bruton (2009) believe the interaction with different cultures exposes them to a new paradigm in doing business.
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Lancme Marketing Communication Marketing Report
12 pages (3004 words) , Download 2 , Report
Free
The report uses secondary data to generate conclusions, and there is the consideration of ethics to avoid subjectivity. The discussion focuses on 3 Ps communication mix; push, pull and profile. There is an examination of each P in terms of performance in relation to the communication context. Lancôme is a leading cosmetics company with an excellent reputation. 
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Growth Through Acquisitions Marketing Report
6 pages (1750 words) , Download 2 , Report
Free
Most analysts and academicians, as well as businesses, consider potential benefits alone while downplaying the risks and disadvantages. In acquisitions, growing companies should consider both the advantages and disadvantages to avoid future pitfalls. Downplaying of risks leads a company to overvalue targets and pay premiums that are too high.
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Relationship between Order Management and Customer Service Marketing Essay
13 pages (3517 words) , Download 0 , Essay
Free
The paper “Relationship between Order Management and Customer Service” is a convincing example of the essay on marketing. Business organizations are developed by entrepreneurs and business proprietors with the single most objective of making profits. The organization production department can successfully come up with high quality and enhanced products at the right costs.
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Parcel Delivery Service Concept for Consumers Marketing Research Paper
10 pages (2789 words) , Download 0 , Research Paper
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The paper "Parcel Delivery Service Concept for Consumers" is a great example of a marketing research paper. The concept of the marketing mix was coined by Professor Neil over fifty years ago. This concept was developed using the case of manufacturing firms where they were using the concept of product, price, and promotion commonly referred to as 4 Ps for marketing.
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The External and Internal Environment Pertaining to the Logan hotel Marketing Case Study
11 pages (2867 words) , Download 0 , Case Study
Free
The paper "The External and Internal Environment Pertaining to the Logan Hotel" is a delightful example of a case study on marketing. The Logan hotel will delve into the business of hospitality and for which an initial phase of marketing planning is reported through this draft. The hotel chain has a very distinctive positioning of being a ‘Best cost provider’ as its business strategy.
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Marketing Plan: Nespresso Entering Kiev Market Marketing Business Plan
6 pages (1663 words) , Download 10 , Business Plan
Free
This report also includes the target market, brand positioning, and marketing mix. The report also encompasses market development which shows how Nespresso will survive and struggle. Finally, there is an exit strategy for Nespresso. This report will give an overall view of the possible hurdles and the outcomes that Nespresso might have to face.
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Reasons and Expectations behind Taking Sustainability Measures by J. P. Morgan Marketing Report
8 pages (2442 words) , Download 1 , Report
Free
This firm is considered to be the direct forerunners of two of the major banking organizations namely Morgan Stanley and JPMorgan Chase in the context of the United States and on a global scale. In the year 2000, J.P. Morgan was obtained by Chase Manhattan Bank and they formed into a new organization i.e. JPMorgan Chase & Co.
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Evaluation of the Company's Strategy Marketing Report
8 pages (2332 words) , Download 1 , Report
Free
The study also investigated and critically analyzed the organization's strategic position and strategic direction, with a clear identification of the methods by which the organization has been pursuing its strategy. While doing this, the study has made use of the Ansoff matrix and BCG matrix.
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Business Plan for Honey and Honey Products Marketing Report
6 pages (1644 words) , Download 2 , Report
Free
Direct and indirect competitor analysis will help in determining present risks and future opportunities in the target market. A comprehensive marketing plan, including budgeting and sales forecasting, will facilitate analyzing the strengths of the business plan in the short-term as well as long-term objectives and goal fulfillment.
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Not Marketing to Children Towards Mars bar in the UK Marketing Research Proposal
6 pages (1673 words) , Download 1 , Research Proposal
Free
The first interview of the research is an interview with a marketing executive of Mars Company in Slough, UK. It is transcribed into question and answers format. In this case, the question is written down and the answer provided by the respondent is indicated after it. The following is the interview conducted on the marketing executive.
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Marketing Planning of Naked Wines in Britain Marketing Report
6 pages (1837 words) , Download 1 , Report
Free
Naked Wines is a really highly successful online retailer and through this channel, it has gained widespread acclaim and praise for its business. Internet marketing and advertising does allow businesses to spread their business across to a wide pool of consumers that may possess different taste and ideas.
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Organizational Analysis of NIKE Company Marketing Business Plan
12 pages (3259 words) , Download 4 , Business Plan
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The performance rates of the workers are improved as well through the value chain. Notably, as argued earlier, choosing the right partner, according to Schmitz (2005), is among the best ways of moving Nike’s products and its capacity to track and gather relevant information on transportation issues and distributing the products to expected positions.
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Individual Marketing for a New Product of Travolta Car Marketing Report
8 pages (2218 words) , Download 1 , Report
Free
The Travolta brand will be targeted at the entire United States. However, the level of market segmentation will differ as it will be based on the concentration of high-end income group customers. The major cities to be targeted are California, San Francisco, Detroit, Manhattan, Hawaii and Washington.
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Marketing Plan for Bahrain Bourse Marketing Business Plan
8 pages (2180 words) , Download 3 , Business Plan
Free
It started with only 30 companies listed in its stocks, but now it has around 50 companies that are been listed. This body operates autonomously and is supervised by an independent board of members and its chairman is the governor of the central bank of Bahrain.
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A Marketing Plan for Successful Market Entry of Vanilla Coke Marketing Business Plan
9 pages (2765 words) , Download 12 , Business Plan
Free
Online and social media promotional services will be used vigorously so as to help the organization create huge brand awareness among the people. On the other hand, sports magazines, newspapers, health magazines and other relevant forms of advertisements will highly be used to capture the target customers.
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Advanced Plan of Apple Company Marketing Business Plan
7 pages (1870 words) , Download 2 , Business Plan
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The installation of the product is expensive and may prove unpopular if strategies are not put in place to cover for the costs of making and developing the product. The product is not known and many consumers may overlook its importance. Opportunities. Continuous upgrading may enhance the product’s competitive advantage in the market.
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Marketing Strategy for Ryanair Marketing Business Plan
7 pages (1976 words) , Download 3 , Business Plan
Free
A big percentage of Ryanair customers had the complainants that in most cases the treatment they got from the airline staff was not professional. This problem can be taken care of by making sure that their staffs are well trained and equipped. This can only happen if they hire the best and also introduce a capacity building program of the organization.
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JM Family Enterprises Company Marketing Strategy Marketing Report
6 pages (1663 words) , Download 1 , Report
Free
Other activities that are undertaken by JM include financial services, consulting, selling insurance products, and dealing with technology products and services. Major people in the company include Colin Brown who is the CEO, Brent Burns the CFO, and Ken Yerves who is the CIO. 
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Current Digital Marketing Strategy of Samsung Marketing Report
7 pages (1976 words) , Download 3 , Report
Free
A dedicated Facebook Account along with a microsite was created for the orangutan to upload the photographs online. Both the Facebook page as well as the microsite recorded a large number of visitors or hits. This innovative digital marketing campaign was “awarded a prestigious international CLIO award for strategic communications and public relations initiative.”
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Advantage and Disadvantage to Marketers of Canada Marketing Report
9 pages (2394 words) , Download 1 , Report
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The CRM helps an organization to understand the needs of a customer attract new customers, retain their existing customers, and increase the profitability of the organization under consideration. For the implementation of the CRM system, the management has to conduct the following processes (Crane, 2010).
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Marketing Strategies for Counseling Program Marketing Report
6 pages (2013 words) , Download 1 , Report
Free
The paper used the term marketing strategies. The program has to improve its marketing strategies for many to recognize it. Counseling services is another term. It is the programs conducted by the counseling group. Social media refers to the marketing tool frequently used. Orientation is a term referred to programs conducted during the first days of college.
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Stages of Consumer Decision-Making Process Marketing Report
6 pages (1675 words) , Download 1 , Report
Free
Swatch SA is a flagship brand that has embarked upon an aggressive marketing plan and has gradually built its presence across the world. It has a strong presence in the international market and is successful in a number of markets like Japan and the United States of America. The wristwatch company is known for fun fashion accessories and is now focusing on making the watch a status symbol.
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Marketing Plan for Vodafone UK Marketing Report
8 pages (2413 words) , Download 1 , Report
Free
The organization provides not only telecommunication services but also IT services to corporate clients in multiple countries. The company has come a long way since its initial days of local operations and has established itself as one of the most successful global businesses in the world.
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PEST analysis for Samsung Marketing Report
7 pages (1960 words) , Download 1 , Report
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Samsung electronics is the most recognized subsidiary of the international business corporation. Its income in 2010 poses it as the supreme information technology corporation. The corporation deals with end-user appliances and electronics; manufactures, and markets a variety of consumables such as TVs, cellular phones, Washing Machines.
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Promotional Plan of the Ginger Hotel Marketing Report
8 pages (2365 words) , Download 1 , Report
Free
The organization will make frequent advertisements in the media, especially at its initial stages to increase the sales and make the hotel popular. Initial ads will be done by use of letter drop boxes, radio/TV, paper listings and public campaigns. By the end of the sixth month, ad's strategy will be changed to renew the advertising approach.
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The Relationship Between Brand Strength and Customer Loyalty in the Airline Marketing Research Proposal
7 pages (2287 words) , Download 3 , Research Proposal
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Sampling is the process which is concerned with the selection of the subset from the total population. The sampling method to be put into practice is a stratified sampling method. Some of the potential benefits of stratified sampling are that it will allow in exactly getting respondents of the airline industry.
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Importance of Business Models Nowadays Marketing Report
9 pages (2583 words) , Download 1 , Report
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One of the successful business ventures on the online level is Amazon.com which was the pioneer in introducing online book store. As the entrepreneurs had a long-term vision about offering the complete range of books throughout the world, it first concentrated its services in one region i.e. the United States and slowly it extended in other regions such as Europe.
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Marketing Principles Marketing Report
7 pages (2024 words) , Download 1 , Report
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Together with its growth, the family has been advised to introduce a Marketing department. However, the owners seem reluctant and unconvinced about the benefits of such a function in the organization. As a Marketing Consultant, write a report to convince the owners of the importance of including this function in their organization.
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