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Marketing Essays

Result for Subject Marketing:
19897 essays
Inter-Brand Competition Marketing Report
7 pages (1936 words) , Download 1 , Report
Free
To differentiate Jacobs, Shop from its competitors such as McDonald's, Jacob’s Coffee Shop will make sure that all the customers will be able to serve individual customers with individualized products thus making it easier for the firm to be able to enjoy their beverages and snacks in the best way possible. 
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The Issue of Globalization Marketing Report
8 pages (2891 words) , Download 1 , Report
Free
The paper highlights more benefits than the negative impacts of globalization. The reason for this is that the benefits outweigh the demerits of globalization. When competition increases, the consumers have the freedom to choose from a variety. Secondly, the prices will most likely be low thus enabling the consumers to spend money on other commodities.
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Globalization Today Marketing Report
7 pages (2603 words) , Download 1 , Report
Free
Some of the protectionist policies set by developed countries make it almost impossible for the developing ones to reach the export markets. Even though globalization is all about relaxing some of the laws viewed as hurdles to the trade, some developed countries somehow complicate the policies. The developing countries have to keep relying on the developed ones in funds. 
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SWOT Analysis on Manchester United Marketing Report
7 pages (2126 words) , Download 1 , Report
Free
The outline of this paper has the first part dealing with presenting this argument followed by an analysis of the same. Then, evidence fronted by both the opponents and the proponents of this notion will be scrutinized without bias. From the onset, this paper asserts that a team’s performance on the pitch is critical, and it has a direct influence on the SWOT outlook.
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Successful Domestic Company Goes Global Marketing Report
10 pages (2673 words) , Download 1 , Report
Free
Any business seeking to expand into foreign markets like the Family Dollar Store would reap huge benefits from expatriate managers owing to their immense experiences, exposure and training in diverse cultures. Ahlstrom & Bruton (2009) believe the interaction with different cultures exposes them to a new paradigm in doing business.
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Lancme Marketing Communication Marketing Report
12 pages (3004 words) , Download 2 , Report
Free
The report uses secondary data to generate conclusions, and there is the consideration of ethics to avoid subjectivity. The discussion focuses on 3 Ps communication mix; push, pull and profile. There is an examination of each P in terms of performance in relation to the communication context. Lancôme is a leading cosmetics company with an excellent reputation. 
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Growth Through Acquisitions Marketing Report
6 pages (1750 words) , Download 2 , Report
Free
Most analysts and academicians, as well as businesses, consider potential benefits alone while downplaying the risks and disadvantages. In acquisitions, growing companies should consider both the advantages and disadvantages to avoid future pitfalls. Downplaying of risks leads a company to overvalue targets and pay premiums that are too high.
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Relationship between Order Management and Customer Service Marketing Essay
13 pages (3517 words) , Download 0 , Essay
Free
The paper “Relationship between Order Management and Customer Service” is a convincing example of the essay on marketing. Business organizations are developed by entrepreneurs and business proprietors with the single most objective of making profits. The organization production department can successfully come up with high quality and enhanced products at the right costs.
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Parcel Delivery Service Concept for Consumers Marketing Research Paper
10 pages (2789 words) , Download 0 , Research Paper
Free
The paper "Parcel Delivery Service Concept for Consumers" is a great example of a marketing research paper. The concept of the marketing mix was coined by Professor Neil over fifty years ago. This concept was developed using the case of manufacturing firms where they were using the concept of product, price, and promotion commonly referred to as 4 Ps for marketing.
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The External and Internal Environment Pertaining to the Logan hotel Marketing Case Study
11 pages (2867 words) , Download 0 , Case Study
Free
The paper "The External and Internal Environment Pertaining to the Logan Hotel" is a delightful example of a case study on marketing. The Logan hotel will delve into the business of hospitality and for which an initial phase of marketing planning is reported through this draft. The hotel chain has a very distinctive positioning of being a ‘Best cost provider’ as its business strategy.
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Marketing Plan: Nespresso Entering Kiev Market Marketing Business Plan
6 pages (1663 words) , Download 10 , Business Plan
Free
This report also includes the target market, brand positioning, and marketing mix. The report also encompasses market development which shows how Nespresso will survive and struggle. Finally, there is an exit strategy for Nespresso. This report will give an overall view of the possible hurdles and the outcomes that Nespresso might have to face.
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Reasons and Expectations behind Taking Sustainability Measures by J. P. Morgan Marketing Report
8 pages (2442 words) , Download 1 , Report
Free
This firm is considered to be the direct forerunners of two of the major banking organizations namely Morgan Stanley and JPMorgan Chase in the context of the United States and on a global scale. In the year 2000, J.P. Morgan was obtained by Chase Manhattan Bank and they formed into a new organization i.e. JPMorgan Chase & Co.
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Evaluation of the Company's Strategy Marketing Report
8 pages (2332 words) , Download 1 , Report
Free
The study also investigated and critically analyzed the organization's strategic position and strategic direction, with a clear identification of the methods by which the organization has been pursuing its strategy. While doing this, the study has made use of the Ansoff matrix and BCG matrix.
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Business Plan for Honey and Honey Products Marketing Report
6 pages (1644 words) , Download 2 , Report
Free
Direct and indirect competitor analysis will help in determining present risks and future opportunities in the target market. A comprehensive marketing plan, including budgeting and sales forecasting, will facilitate analyzing the strengths of the business plan in the short-term as well as long-term objectives and goal fulfillment.
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Not Marketing to Children Towards Mars bar in the UK Marketing Research Proposal
6 pages (1673 words) , Download 1 , Research Proposal
Free
The first interview of the research is an interview with a marketing executive of Mars Company in Slough, UK. It is transcribed into question and answers format. In this case, the question is written down and the answer provided by the respondent is indicated after it. The following is the interview conducted on the marketing executive.
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Marketing Planning of Naked Wines in Britain Marketing Report
6 pages (1837 words) , Download 1 , Report
Free
Naked Wines is a really highly successful online retailer and through this channel, it has gained widespread acclaim and praise for its business. Internet marketing and advertising does allow businesses to spread their business across to a wide pool of consumers that may possess different taste and ideas.
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Organizational Analysis of NIKE Company Marketing Business Plan
12 pages (3259 words) , Download 4 , Business Plan
Free
The performance rates of the workers are improved as well through the value chain. Notably, as argued earlier, choosing the right partner, according to Schmitz (2005), is among the best ways of moving Nike’s products and its capacity to track and gather relevant information on transportation issues and distributing the products to expected positions.
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Individual Marketing for a New Product of Travolta Car Marketing Report
8 pages (2218 words) , Download 1 , Report
Free
The Travolta brand will be targeted at the entire United States. However, the level of market segmentation will differ as it will be based on the concentration of high-end income group customers. The major cities to be targeted are California, San Francisco, Detroit, Manhattan, Hawaii and Washington.
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Marketing Plan for Bahrain Bourse Marketing Business Plan
8 pages (2180 words) , Download 3 , Business Plan
Free
It started with only 30 companies listed in its stocks, but now it has around 50 companies that are been listed. This body operates autonomously and is supervised by an independent board of members and its chairman is the governor of the central bank of Bahrain.
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A Marketing Plan for Successful Market Entry of Vanilla Coke Marketing Business Plan
9 pages (2765 words) , Download 12 , Business Plan
Free
Online and social media promotional services will be used vigorously so as to help the organization create huge brand awareness among the people. On the other hand, sports magazines, newspapers, health magazines and other relevant forms of advertisements will highly be used to capture the target customers.
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Advanced Plan of Apple Company Marketing Business Plan
7 pages (1870 words) , Download 2 , Business Plan
Free
The installation of the product is expensive and may prove unpopular if strategies are not put in place to cover for the costs of making and developing the product. The product is not known and many consumers may overlook its importance. Opportunities. Continuous upgrading may enhance the product’s competitive advantage in the market.
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Marketing Strategy for Ryanair Marketing Business Plan
7 pages (1976 words) , Download 3 , Business Plan
Free
A big percentage of Ryanair customers had the complainants that in most cases the treatment they got from the airline staff was not professional. This problem can be taken care of by making sure that their staffs are well trained and equipped. This can only happen if they hire the best and also introduce a capacity building program of the organization.
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JM Family Enterprises Company Marketing Strategy Marketing Report
6 pages (1663 words) , Download 1 , Report
Free
Other activities that are undertaken by JM include financial services, consulting, selling insurance products, and dealing with technology products and services. Major people in the company include Colin Brown who is the CEO, Brent Burns the CFO, and Ken Yerves who is the CIO. 
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Current Digital Marketing Strategy of Samsung Marketing Report
7 pages (1976 words) , Download 3 , Report
Free
A dedicated Facebook Account along with a microsite was created for the orangutan to upload the photographs online. Both the Facebook page as well as the microsite recorded a large number of visitors or hits. This innovative digital marketing campaign was “awarded a prestigious international CLIO award for strategic communications and public relations initiative.”
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Advantage and Disadvantage to Marketers of Canada Marketing Report
9 pages (2394 words) , Download 1 , Report
Free
The CRM helps an organization to understand the needs of a customer attract new customers, retain their existing customers, and increase the profitability of the organization under consideration. For the implementation of the CRM system, the management has to conduct the following processes (Crane, 2010).
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Marketing Strategies for Counseling Program Marketing Report
6 pages (2013 words) , Download 1 , Report
Free
The paper used the term marketing strategies. The program has to improve its marketing strategies for many to recognize it. Counseling services is another term. It is the programs conducted by the counseling group. Social media refers to the marketing tool frequently used. Orientation is a term referred to programs conducted during the first days of college.
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Stages of Consumer Decision-Making Process Marketing Report
6 pages (1675 words) , Download 1 , Report
Free
Swatch SA is a flagship brand that has embarked upon an aggressive marketing plan and has gradually built its presence across the world. It has a strong presence in the international market and is successful in a number of markets like Japan and the United States of America. The wristwatch company is known for fun fashion accessories and is now focusing on making the watch a status symbol.
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Marketing Plan for Vodafone UK Marketing Report
8 pages (2413 words) , Download 1 , Report
Free
The organization provides not only telecommunication services but also IT services to corporate clients in multiple countries. The company has come a long way since its initial days of local operations and has established itself as one of the most successful global businesses in the world.
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PEST analysis for Samsung Marketing Report
7 pages (1960 words) , Download 1 , Report
Free
Samsung electronics is the most recognized subsidiary of the international business corporation. Its income in 2010 poses it as the supreme information technology corporation. The corporation deals with end-user appliances and electronics; manufactures, and markets a variety of consumables such as TVs, cellular phones, Washing Machines.
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Promotional Plan of the Ginger Hotel Marketing Report
8 pages (2365 words) , Download 1 , Report
Free
The organization will make frequent advertisements in the media, especially at its initial stages to increase the sales and make the hotel popular. Initial ads will be done by use of letter drop boxes, radio/TV, paper listings and public campaigns. By the end of the sixth month, ad's strategy will be changed to renew the advertising approach.
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The Relationship Between Brand Strength and Customer Loyalty in the Airline Marketing Research Proposal
7 pages (2287 words) , Download 3 , Research Proposal
Free
Sampling is the process which is concerned with the selection of the subset from the total population. The sampling method to be put into practice is a stratified sampling method. Some of the potential benefits of stratified sampling are that it will allow in exactly getting respondents of the airline industry.
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Importance of Business Models Nowadays Marketing Report
9 pages (2583 words) , Download 1 , Report
Free
One of the successful business ventures on the online level is Amazon.com which was the pioneer in introducing online book store. As the entrepreneurs had a long-term vision about offering the complete range of books throughout the world, it first concentrated its services in one region i.e. the United States and slowly it extended in other regions such as Europe.
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Marketing Principles Marketing Report
7 pages (2024 words) , Download 1 , Report
Free
Together with its growth, the family has been advised to introduce a Marketing department. However, the owners seem reluctant and unconvinced about the benefits of such a function in the organization. As a Marketing Consultant, write a report to convince the owners of the importance of including this function in their organization.
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Evaluation of Toyota Company Marketing Report
7 pages (1901 words) , Download 1 , Report
Free
Toyota Motor Corporation is a leading Japanese automobile with its headquarters in ToyotaAichi, in japan. Toyota is one of the leading corporations in revenue and also the largest manufacturer in the automobile industry. The company was started in 1937 by Toyoda Kiichiro as a derivative of his father’s Toyota Industries to manufacture automobiles.
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Understanding of Market Segmentation Marketing Report
7 pages (1947 words) , Download 1 , Report
Free
The five categories of market segments are described, which are geographic, demographic, psychographic, behavioral, and benefit.  Bases of segmentation differ. Each has advantages and limitations. This information when properly utilized by businesses would serve as a guide in making their marketing strategies.
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Product Launch Serves as a Significant Part of a Business Life Marketing Research Proposal
6 pages (1689 words) , Download 1 , Research Proposal
Free
The moral dilemma that the project may attract can include the pricing criteria, which the business may have to apply in order for the business to stay afloat. Essentially, the problem will be in fixing a price that will not be too high for the customers and also not too low for the business meaning that striking a compromise will be critical.
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Marketing Plan: YV Co. Ltd Marketing Business Plan
6 pages (1565 words) , Download 5 , Business Plan
Free
In the presence of stiff competition with current plastic manufacturing giants, YV Co. Ltd. will have to employ fierce promotional strategy so as to appeal to the customer factions. Sales promotion along with advertising can help YV to compete in the market with the already established brands on the scene. 
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Marketing Report for a Local Entrepreneur Planning Marketing Report
9 pages (2367 words) , Download 1 , Report
Free
The customers are segmented on the basis of social class so the packages regarding fitness and exercise that are offered should justify the people of Hertfordshire carry along while being a part of a particular social class. There are three social classes which are most well defined on the variables of income and status.
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Marketing Strategy for Wendys in Pakistan Marketing Report
8 pages (2661 words) , Download 1 , Report
Free
This report analyses the Pakistani cultural environment in the light of three cultural factors, i.e. power distance, individualism, and tolerance for ambiguity used by Hofstede to analyze national cultures. The analysis would enable management to determine the extent to which the company’s marketing mix should be standardized or adapted to enter the Pakistan market.
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The Marketing Environment of Mr. Porter Marketing Report
6 pages (1734 words) , Download 1 , Report
Free
This report, therefore, provides an analysis of the marketing environment of Mr. Porter, with a special focus on its communication strategies. This document will further discuss the relevant and recent trends in the international consumer attitudes, and their impact on the economy, environment and ethics.
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Marketing Mix of Heineken Marketing Report
8 pages (2393 words) , Download 1 , Report
Free
International marketing refers to certain business activities which direct a company for exchanging their products or services across the national border. Any company can take global market advantages if they will participate in the international market because business owners can get a huge range of profitable opportunities.
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Food Truck Business of Covte Marketing Business Plan
8 pages (2171 words) , Download 6 , Business Plan
Free
The marketing strategy of Covte will include a major set of attributes, enable it to increase greater customer awareness while offering different food items to the customers. In this regard, an effective marketing strategy has been developed for the start-up food truck business by taking into concern pricing, promotion and distribution decisions.
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Marketing Strategy and Marketing Campaign of Alps Blue Marketing Report
8 pages (2423 words) , Download 1 , Report
Free
The brand name of the packaged drinking water will be ‘Alps Blue’. The product was chosen because of two reasons. The first reason is the bigger organizational goal of expansion and growth. The global market for bottled water is increasing significantly, owing to the increased health awareness among consumers as well as the unavailability of clean drinking water.
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Consumers Buying Behavior of Thai People Marketing Research Proposal
9 pages (2322 words) , Download 1 , Research Proposal
Free
Different factors relating to the development of social status and position, preference for high quality and aesthetics are observed to identify how all of these factors influence the consumer’s purchasing decision. This paper shall evaluate the factors influencing the purchase decisions of the consumers in the Thai market.
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What Motivates Employees Marketing Report
6 pages (1832 words) , Download 1 , Report
Free
The performance of an organization is determined by the productivity of its workforce. For the employees to remain productive and keep on working, they need to feel motivated to do so. It is the role of the manager in an organization to ensure that they are motivated and empowered. Motivation entails the level of input that an employee puts in work. 
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Marketing Plan for DraftServ Technology Marketing Report
6 pages (1802 words) , Download 2 , Report
Free
The mission of this company is to carry forward the expertise of the company in a self-service beer vending machines, maintain the advanced technology and customer-oriented approach. The vision of this company is to achieve a remarkable reputation in the Australian market. The company is also focusing on some core values which are efficient and consistent delivery services.
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Marketing - Launching a New Vacuum Cleaner in the UK Market Marketing Report
9 pages (2645 words) , Download 1 , Report
Free
The customers of vacuum cleaners are huge in the UK. Eureka Forbes has decided to launch a new vacuum cleaner in the UK market, which will be in form of a robot. The robotic vacuum cleaner will be given specific instructions for the accomplishment of particular cleaning work. The marketing audit of the company is carried to understand whether the product will be successful in the market or not.
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A Case of the Expansion of Quaker Steak and Lube Marketing Report
8 pages (2181 words) , Download 1 , Report
Free
Quaker Steak and Lube commenced operations in 1974 and it was aimed at getting people to grill their own meat. The company provides various opportunities to grill consumers’ meat with numerous forms of spices and this is served with various fast foods including salads and potato chips. The menu involves various kinds of combinations.
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Huawei Telecommunications Marketing Report
7 pages (1867 words) , Download 1 , Report
Free
Huawei is the second-largest global telecommunications equipment company that is headquartered in China. The company was founded in 1988 as a distributor for phone switches but has grown to a leading telecommunications company that engages in network equipment, mobile broadband devices, convergence devices and handsets.
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Developing a Marketing Plan for ABC Pharmacy Marketing Business Plan
8 pages (2062 words) , Download 5 , Business Plan
Free
The evolution of CRM can be categorized in three phases namely, customer acquisition, customer retention and customer development. In each stage, different communication tools are applicable for enhancing its effectiveness. Customer acquisition is considered as the most important part of CRM as it results in an increase in profit and growth in market share.
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