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Draft Questionnaire for Consumers - Research Paper Example

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The paper “Draft Questionnaire for Consumers" is a thrilling example of a research paper on marketing. This is a questionnaire in fulfillment of my dissertation ‘An exploration into the factors influencing consumer purchasing decision: A Case Study of Thai Clothing Fashion Brands’. The information must be filled as truthfully as possible…

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Subject: Marketing
Type: Research Paper
Level: Masters
Pages: 4 (1000 words)
Downloads: 0

Extract of sample "Draft Questionnaire for Consumers"

Draft Questionnaire (For Consumers) This is a questionnaire in fulfillment of my dissertation ‘An exploration into the factors influencing consumer purchasing decision: A Case Study of Thai Clothing Fashion Brands’ Please fill in the information as truthfully as you can. The information you provide will be highly appreciated and treated confidentially. 1. Age 18-25 25-30 30-35 35-40 40-45 45-50 Over 50 years 2. Gender: Male Female 3. Where do you live? __________________ 4. Occupation _________________________ 5. Average total Income p.a _________________ 6. Which is your favorite fashion brand? (Tick where appropriate) Sretsis Kloset Naraya Disaya Jaspal, Greyhound Asava Milin Senada Tu’i Bottom Up Other (Specify) _________________ 7. What appeals to you in making a fashion brand your favorite? __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 8. What informs your purchasing decisions from any fashion store? My Lifestyle Income Location of the store Prestige Stores customer relations Designer Celebrities tasted 9. Rate how you agree with the following statements. I buy fashion cloths because; (1) Strongly disagree (2) disagree (3) Neutral (4) Agree (5) Strongly Agree 1 2 3 4 5 My favorite celebrity wears it My lifestyle and image is enhanced Because of my social status I can afford it I am not sure, but I just buy 10. buy my fashion clothes Online From a physical location Both 11. How do you choose your fashion designer? Rate how you agree with the following statements. I purchase from a designer; (1) Strongly disagree (2) disagree (3) Neutral (4) Agree (5) Strongly Agree 12. What factors do you think affect your purchasing decision to buy fashion clothings _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 13. In your opinion, what should designers do to appeal to you to buy from him/her? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 14. What should fashion stores do to appeal more to you to buy from them _______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Draft Questionnaire (Fashion Stores) This is a questionnaire in fulfillment of my dissertation ‘An exploration into the factors influencing consumer purchasing decision: A Case Study of Thai Clothing Fashion Brands’ Please fill in the information as truthfully as you can. The information you provide will be highly appreciated and treated confidentially. 1. Name of Store _____________ 2. Where is it located? ____________ 3. How long have you operated? ____________ years 4. Age of your customers 18-25 25-30 30-35 35-40 40-45 45-50 Over 50 years 5. Please agree or disagree with the following statements Statement Agree Disagree Averagely, we have more male customers than female ones Averagely, we have more female customer than male ones Averagely, the number of our male customer equals that of our male customers 6. Mode of transaction Online Physical store Both physical and online 7. Which designers do you sell fashion cloths from? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 8. What factors influence customers’ decisions to buy from you? Kindly rate how you agree or disagree with the following reasons 1) Strongly disagree (2) disagree (3) Neutral (4) Agree (5) Strongly Agree 1 2 3 4 5 The designers we sell from Our mode of transaction Celebrity endorsements Our customer relations Our store’s location Customers’ income Customers’ lifestyle Convenience 9. In your opinion, which factors influence the decision of your customers to purchase from you? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Interview questions For clients 1. Why do you buy fashion goods? 2. What factors influence your purchasing decisions 3. Which designers do you buy from? Why? 4. What should a fashion store or designer do to maintain you as a customer (For store owners, operators) 1. Briefly describe your customers 2. What influences their purchasing decisions? How do you know? 3. What are your customer relations practices? How well do they work? Why do you think they work 4. How do you get feedback from your customers 5. What are your selling strategies? What informs how you from them? 6. What is the preferred mode of transactions do your customers prefer 7. How do you identify new customers? How do you retain customers 8. What designers do you sell from? Why? 9. Do you have celebrities endorse your store and designers? 10. Does the store’s environment affect whether a customer will purchase from you or not? 11. What do you do to keep with customer preferences? Read More

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