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Marketing Essays

Result for Subject Marketing:
19702 essays
Consumer Psychology in Behavioural Perspective Marketing Literature review
6 pages (1777 words) , Download 0 , Literature review
Free
The paper “Consumer Psychology in Behavioural Perspective” is a marketing version of a literature review on marketing. For every firm to remain in business as well as achieve their objectives in making profits, they have to retain and attract customers to buy their products as well as their services. This is by fetching in interactions of resources, which are beneficial to their clients/ customers.
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Advertising: Communication to a Large Group the Consumers Marketing Term Paper
6 pages (1753 words) , Download 0 , Term Paper
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Advertising is a communication connection taking place between the seller and the consumer. It pays the media to spread its messages and with no advertising, the daily newspapers, magazines, and radio programming can be far-off different. Advertising averts attention, caters to memory, and stimulates the emotions of the buyers towards the product.
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Modern Marketing Strategies Marketing Essay
5 pages (1524 words) , Download 0 , Essay
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The paper "Modern Marketing Strategies " is a perfect example of a marketing essay. One great need for managers is to understand business and to develop marketing strategies and programs for their services and products. The success of a business is based on the ability to build a growing marketing strategy that satisfies customers.
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Current Marketing Trends in the Automobile Industry Marketing Term Paper
15 pages (4310 words) , Download 0 , Term Paper
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The paper "Current Marketing Trends in the Automobile Industry" is a great example of a term paper on marketing. The automobile industry has continued to transform over the years. There are numerous forces influencing the industry’s future, which has changed the business from just manufacturing and selling cars. 
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Commercial Application of Trend Marketing Research Paper
11 pages (3270 words) , Download 0 , Research Paper
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The paper "Commercial Application of Trend" is an amazing example of a research paper on marketing. Marketing is an important aspect of movies as it helps to attract audience towards the movie and with the high expenditure which has already been incurred in directing a movie, it is imperative that strategies are developed through which more and more people can be attracted to the theaters.
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Eco Shack Marketing Marketing Case Study
9 pages (2561 words) , Download 0 , Case Study
Free
The paper "Eco Shack Marketing" is a perfect example of a case study on marketing. The demand for environmentally friendly products and services has driven the producers to develop products, which fulfill the requirements of consumers. Different products ranging from beauty to airline products and services have been developed with the aim of sustaining the environment.
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Effectiveness of Destination Marketing Organizations Marketing Marketing Case Study
14 pages (3788 words) , Download 0 , Case Study
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Destination Marketing Organizations are created with the primary role of attracting both local and international visitors to the locale while aiming at contributing to the local economy through various means including the purchase of room nights, organized visitor services, a variety of food and beverage, retail items, as well as transportation.
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Austar United Communications and Australand Property Group - Strategies to Satisfy Consumer Needs Marketing Case Study
6 pages (1785 words) , Download 0 , Case Study
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The paper “Austar United Communications and Australand Property Group - Strategies to Satisfy Consumer Needs” is an exciting example of a case study on marketing. The fundamental philosophy of today's marketing strategies and techniques since the 1960s is mainly the outward focus on the consumers as the core of the universe.
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A Free Trade Agreement between China and Australia Marketing Case Study
8 pages (2393 words) , Download 0 , Case Study
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In the financial year 2011-2012, the volume of trade between these two countries averaged $ 120,229 million. From this amount, Australia exported goods worth $ 76824 million and also imported goods worth $ 43405 million from China. This was an overall growth of 13.5 % from the previous trading year.
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External Factors of Consumer Decision-Making Process Marketing Coursework
15 pages (3978 words) , Download 0 , Coursework
Free
The paper "External Factors of Consumer Decision-Making Process" is a good example of coursework on marketing. Understanding the products a customer purchased is not enough for most successful retailers. Most retailers need to understand the reasons behind the purchase. The study of consumer behavior objectives is to understand the complicated and ever-changing contemporary consumer.
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Understanding the Impact of Green Marketing on Blue Star & Philips Corporate Strategy Marketing Research Proposal
15 pages (4274 words) , Download 0 , Research Proposal
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The paper “Understanding the Impact of Green Marketing on Blue Star & Philips’ Corporate Strategy” is an affecting example of a research proposal on marketing. Blue Star & Philips have been using green marketing strategy for a period of time but haven’t been able to gauge the manner in which it will help to create a positive impact on the corporate strategy.
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Future Prospect and Positioning Strategy for Kids Market Consultancy Marketing Case Study
9 pages (2705 words) , Download 0 , Case Study
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The paper "Future Prospect and Positioning Strategy for Kids Market Consultancy" is a good example of a case study on marketing. Kids Market Consultancy is a consultancy firm providing research-based services to other organizations. The consultancy has been successful over the years as it focused on developing the business that the needs and requirements of the society were addressed.
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The Effectiveness of Internet Advertising of Lorna Jane Marketing Case Study
14 pages (4119 words) , Download 1 , Case Study
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The paper "The Effectiveness of Internet Advertising of Lorna Jane" is a perfect example of a case study on marketing. Lorna Jane is a retail store dealing with fitness inspired clothes and accessories. The company has exploited online advertising before and consequently, the company’s sales increased and they have expanded their stores across Australia.
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Food Products Consumption Pattern Based on the Consumers Appraisal and Evaluation Marketing Research Proposal
14 pages (3959 words) , Download 0 , Research Proposal
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The paper "Food Products Consumption Pattern Based on the Consumer’s Appraisal and Evaluation" is an excellent example of a research proposal on marketing. The unwritten rule in the successful marketing of any product is the accurate comprehension of consumer behavior. This timeless fundamental concept has prompted extensive research in an attempt to understand the consumers’ behavior.
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Impact of Relationship Marketing in Marketing Communications Marketing Essay
8 pages (2269 words) , Download 0 , Essay
Free
The paper "Impact of Relationship Marketing in Marketing Communications" is an outstanding example of an essay on marketing. Every organization needs a workable marketing plan that is executed proficiently to enhance the required results. This is because; marketing entails disseminating information to potential buyers that certain products are available, at what price, quantity, and any discount.
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Market Analysis Assignment Marketing Research Paper
8 pages (2328 words) , Download 0 , Research Paper
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In order for a band to survive in the market, there is a need for the market to be studied so as to come up with strategies that will enable it to compete effectively. The study of the market situation will help to make a decision on whether there is a need to look for new markets or if within the current market there is still room for improvement.
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Conventions, Exhibitions and Business Meeting Activities Marketing Coursework
16 pages (4877 words) , Download 0 , Coursework
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The paper "Conventions, Exhibitions and Business Meeting Activities" is a great example of marketing coursework. A conference is defined as an event held by company management in order to meet and exchange views, open debate, convey messages, or give publicity to an opinion on a given issue (McDonald 2004).
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Modern Marketing Techniques Marketing Term Paper
6 pages (1780 words) , Download 0 , Term Paper
Free
The purpose of using modern marketing techniques is to enhance the growth and development of a business. The techniques ensure that the needs of the customers are met. The use of information technology is one of the main techniques of modern marketing. Most companies always utilize the concepts of online marketing.
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Microenvironment and Macro-Environment of Nestle Kit Kat Chocolate Marketing Case Study
10 pages (2801 words) , Download 2 , Case Study
Free
The paper "Microenvironment and Macro-Environment of Nestle Kit Kat Chocolate" is a perfect example of a case study on marketing. Nestle is considered the leading user packaged goods organization globally, established and headquartered within Switzerland. The origin of Nestle came up from a 1905 combination of Anglo-Swiss Milk Company and Henri Nestle Company.
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The Four Common Bases for Segmenting Markets, Branding, and Positioning of the Eco-Shack Marketing Case Study
7 pages (1685 words) , Download 0 , Case Study
Free
The paper “The Four Common Bases for Segmenting Markets, Branding, and Positioning of the Eco-Shack” is a  breathtaking example of a case study on marketing. The purpose of this report is to provide a framework that will exemplify the bases for segmenting markets, identify and describe a consumer segment in New Zealand in relation to the major case study “Marketing the Eco-Shack”.
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Marketing in Specific Industry Contexts Marketing Essay
9 pages (2558 words) , Download 0 , Essay
Free
The paper 'Marketing in Specific Industry Contexts' is a great example of a Marketing Essay. Blackwell and Engel (2006) define consumer behavior as the study of why, when, how, where individuals do or do not purchase products. The customer plays the three unique roles of user, buyer, and payer. Relationship marketing is a powerful advantage in customer behavior assessment.
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Consumer Behaviour and the Various Factors That Tend to Affect It - Porsche Cayenne Marketing Case Study
14 pages (3938 words) , Download 0 , Case Study
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The paper 'Consumer Behaviour and the Various Factors That Tend to Affect It - Porsche Cayenne " is a good example of a marketing case study. Every time we go to the market or shop or even a supermarket, we become consumers. A consumer is anyone who buys goods and/or services from the manufacturer for the higher end-use (Hebidge, 1981).
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Queensland Prefabricated - Marketing Strategies Marketing Case Study
13 pages (3398 words) , Download 0 , Case Study
Free
The paper "Queensland Prefabricated - Marketing Strategies" is a good example of a marketing case study. Queensland Prefabricated PTY. LTD concrete product manufacturing company supplying the best and latest technology in concrete construction. Queensland Prefabricated company products include pre-tensioned concrete and prefabricate concrete.
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Integrated Marketing Communications for Whitener Inc. Ltds Veroxy Marketing Case Study
14 pages (3735 words) , Download 0 , Case Study
Free
The paper "Integrated Marketing Communications for Whitener Inc. Ltd’s Veroxy" is a great example of a case study on marketing. Integrated marketing communication is a term used to describe the whole approach to marketing communication. Companies the world over are using this strategy to ensure consistency of marketing messages and the complementary media use.
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E-Marketing Strategic Planning Based on the SWOT and Situation Analysis of Biome Marketing Case Study
19 pages (5228 words) , Download 0 , Case Study
Free
The paper “E-Marketing Strategic Planning Based on the SWOT and Situation Analysis of Biome" is an impressive version of the case study on marketing. It is an apparent fact that internet marketing has gained elevated prominence in recent decades. This has led to elevated research into the role of this channel in the promotion of marketing activities in different quotas.
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Digital Marketing - Murray International PLC Marketing Case Study
17 pages (5047 words) , Download 0 , Case Study
Free
The paper "Digital Marketing - Murray International PLC" is an outstanding example of a marketing case study. This paper is aimed at enabling Western Murray investment trust with premeditated recommendations on how to appropriately plan their digital marketing growth by developing, maintaining, and attracting new customers on their digital stage.
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Appropriate Advertising Campaigns Marketing Essay
6 pages (1694 words) , Download 0 , Essay
Free
The paper "Appropriate Advertising Campaigns" is an outstanding example of an essay on marketing. Winning customer’s heart in the cases of sales of company’s products is not an easy thing. This involves the process of creating awareness in the customer’s minds about the product and making them to prefer your products to the products of the other companies.
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Integrated Marketing Communication as a Business Strategy in Small Service Oriented Establishment Marketing Coursework
15 pages (4004 words) , Download 0 , Coursework
Free
The paper "Integrated Marketing Communication as a Business Strategy in Small Service-Oriented Establishment" is a brilliant example of coursework on marketing. Technology drives everyday lives in the world we live in. The globalization of a marketplace makes a possible corporation situated in a distant region to tender its service internationally.
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Media Campaign for Overcoming Drug Abuse Marketing Assignment
18 pages (4951 words) , Download 0 , Assignment
Free
The paper "Media Campaign for Overcoming Drug Abuse" is a worthy example of an assignment on marketing. Drugs are available everywhere, it can be mistaken abusing drugs is a widely accepted behavior in the society today. No society is free from the menace of drug abuse, at the beginning drugs were used for medicinal purposes, but these days drugs are being abused freely by people in society.
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Gordon Street Garage: Service Provider Marketing Case Study
8 pages (2292 words) , Download 0 , Case Study
Free
This increases the role and importance of the front-line employees as they are the ones who come in direct contact with the customers. Understanding the customers will ensure that the service provider is able to develop its services in such a manner that it focuses on satisfying the needs of customers.
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Marketing as a Practice Marketing Literature review
22 pages (6323 words) , Literature review
Nobody downloaded yet
The paper "Marketing as a Practice" is a good example of a literature review on marketing. Marketing as a practice has concentrated on consumer sovereignty and consumer needs satisfaction and profits to shareholders with little concern given to the protection of societal interest for this is deemed to be the responsibility of the government (Crane & Desmond 2002).
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Consumer Motivation - to Be Similar to Some People and Different from Others Marketing Term Paper
9 pages (2632 words) , Download 0 , Term Paper
Free
The paper “Consumer Motivation - to Be Similar to Some People and Different from Others" is a great example of term paper on marketing. From a societal perspective of consumption, behavior, and purchasing behavior are influenced by a number of factors such as media and what people around us prefer.
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Factors Influencing the Level of Customer Involvement and Complexity of the Decision Buying Process Marketing Essay
10 pages (2647 words) , Download 0 , Essay
Free
The paper “Factors Influencing the Level of Customer Involvement and Complexity of the Decision Buying Process” is a  worthy variant of an essay on marketing. This paper will examine my personal experience in high and low involvement, in the purchase of products, he degree and extent of purchasing a product is what determines the level of involvement in the purchase decision buying process.
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Attracting and Retaining Customers Marketing Essay
8 pages (2177 words) , Download 0 , Essay
Free
The paper "Attracting and Retaining Customers" is a great example of a marketing essay. One of retailing and service managers’ primary objectives is attracting and retaining customers. Consumer–self congruity takes on an important role since it links customer loyalty and the service setting’s features. Particularly, consumers preferably go for a shopping setting that matches their self-concept.
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Advertisement Campaign for AAMI's Car Insurance Marketing Case Study
8 pages (2394 words) , Download 0 , Case Study
Free
The paper “Advertisement Campaign for AAMI’s Car Insurance" is an affecting version of a case study on marketing. A four-decade-old AAMI has, on a date, has a mammoth 2.5 million policyholders enrolled with it. Being the leading home, car, small business and compulsory third party (CTP) insurer, AAMI receives millions of telephone calls every year.
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Market Plan for Damas Gold Marketing Case Study
11 pages (3174 words) , Download 0 , Case Study
Free
The paper "Market Plan for Damas Gold" is a worthy example of a case study on marketing. Damas Gold was established in the year 2012. It is located in the industrial area of Abu Dhabi near the capital city. Its sole aim was to produce consumer products that are supplemented with food nutrients to ensure that consumers do not have to necessarily do a double shopping.
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Impact of Promotional Campaign on Australian Tourism industry Marketing Case Study
12 pages (3346 words) , Download 0 , Case Study
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Both the campaign highlighted the different features of Australia and looked towards attracting people based on different features and experiences. Where the bloody hell is you’ campaign was not able to generate the same effect as the ‘There’s nothing like Australia’ campaign as the first campaign had some objectionable matter.
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Models of Consumer Behavior Marketing Essay
16 pages (4354 words) , Download 0 , Essay
Free
The paper “Models of Consumer Behavior” is a convincing example of the essay on marketing. Consumer behavior can be broadly defined as the behavior displayed by consumers in the search, purchase, use, evaluation, and disposal of products or services that satisfy their needs (Peter, 2008). Consumer behavior involves factors that influence the decisions that buyers make.
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Sales Management Practices at Ryder Marketing Case Study
8 pages (2231 words) , Download 0 , Case Study
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The paper "Sales Management Practices at Ryder" is a perfect example of a case study on marketing. The success of a salesperson greatly relies on their ability to think strategically about their territory and individual customers. More often than not, this skill is only present in some salespersons and that is what differentiates successful salespersons from the rest.
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Sales and Distribution Management at Ryder Truck Rental Leasing Marketing Essay
6 pages (1606 words) , Download 0 , Essay
Free
The paper "Sales and Distribution Management at Ryder Truck Rental Leasing" is a wonderful example of an essay on marketing.This paper tells that Ryder Truck Rental Leasing is one of the major rental trucks leasing companies in the US which provides trucks on lease to other parties along with commercial renting.
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Key Elements in a Performance Management Process Marketing Coursework
8 pages (2382 words) , Download 0 , Coursework
Free
The paper "Key Elements in a Performance Management Process" is a delightful example of coursework on marketing. Performance management is defined as an activity that involves all practices, information, and systems that managers use to establish the strategy, develop plans, monitor execution, project performance, report organizational results, and make informed decisions.
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International Marketing of Transit Clothing Marketing Assignment
6 pages (1974 words) , Download 0 , Assignment
Free
The paper "International Marketing of Transit Clothing" is a wonderful example of an assignment on marketing. To make any strategic, investing or business decision it is important to gather the relevant information so that decisions are better. This requires complete information about the market especially the economic scenario and other environmental factors that have a role in an economy.
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Evaluation of Customer Service - Verizon Wireless Marketing Case Study
8 pages (2371 words) , Download 1 , Case Study
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The paper "Evaluation of Customer Service - Verizon Wireless " is an outstanding example of a marketing case study. Using the SERVQUAL model, this report examines the impact of service quality dimensions on customer satisfaction. Results indicated that all the 7 service quality dimensions positively influenced customer satisfaction in terms of loyalty and attitudes.
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Qantas Premium Service Marketing Assignment
10 pages (2779 words) , Download 0 , Assignment
Free
The paper "Qantas Premium Service" is a worthy example of an assignment on marketing. The company I have chosen to offer my product is Qantas airline Australia. The product in the form of premium services to travelers and especially tourists to Australian tourist destinations. The product will also be offered to travelers in other regions of Asia-Pacific and not only Australia.
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Event Planning and Management - Rock and Roll Rendezvous Motor Event Marketing Case Study
8 pages (3011 words) , Download 0 , Case Study
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The paper 'Event Planning and Management - Rock and Roll Rendezvous Motor Event " is an outstanding example of a marketing case study. This is a reflective journal report on an event Rock and Roll rendezvous that I attended. Here I have highlighted all that transpired in the event and tried to recognize how event management concepts were adopted.
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The Role of Customer Service Apple Inc Marketing Case Study
8 pages (2361 words) , Download 0 , Case Study
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The paper "The Role of Customer Service Apple Inc" is a great example of a case study on marketing. Customer satisfaction is crucial for any corporate to survive and achieve a sustainable competitive advantage in the long run. Customer satisfaction cannot be achieved without quality service delivery.
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Dick Smith Overseas Market Expansion Marketing Case Study
12 pages (3257 words) , Download 0 , Case Study
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The paper “Dick Smith Overseas Market Expansion” is a forceful example of the case study on marketing. Dick Smith is an international retailer dealing in electronics. The company was formerly known as Dick Smith Electronics. It started in 1968 with Richard Dick Smith as the founder. It was formerly under the ownership of Woolworths Limited.
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Integrated Marketing Communication and Volunteer Tourism Marketing Coursework
12 pages (3248 words) , Download 0 , Coursework
Free
The paper "Integrated Marketing Communication and Volunteer Tourism" is a great example of marketing coursework. Volunteer tourism is gaining popularity at faster speed all over the world due to the fact that many tourists especially fro America and Europe want a holiday that is based on the natural and cultural strengths of the destinations they are visiting.
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Integrated Marketing Communications Plan for Australian Volunteers International Marketing Case Study
11 pages (3105 words) , Download 0 , Case Study
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The paper "Integrated Marketing Communications Plan for Australian Volunteers International" is an excellent example of a case study on marketing. The author of this paper presents an IMC plan for the Australian Volunteers International in attracting more volunteer tourists to support its volunteering programs.
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Comparing Apple iPhone4s and Samsung Galaxy S2 Marketing Coursework
12 pages (3336 words) , Download 0 , Coursework
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The paper "Comparing Apple iPhone4s and Samsung Galaxy S2" is a brilliant example of coursework on marketing. This report reveals that the consumer electronics products industry is an ever-changing industry. The industry keeps changing with technology. The paper also reveals that this industry faces very stiff competition among the manufacturers of products.
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