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Marketing Essays

Result for Subject Marketing:
19914 essays
Measuring and Interpreting Brand Performance - Kit Kat Brand Marketing Case Study
7 pages (2121 words) , Download 0 , Case Study
Free
The paper 'Measuring and Interpreting Brand Performance - Kit Kat Brand " is a perfect example of a marketing case study. The aim of this report is to demonstrate the performance of the Kit Kat brand in the market. By using brand performance metrics, the brand’s performance can be measured and interpreted in relation to its position among its competitors.
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Product Design and Marketing of OMSI Marketing Case Study
9 pages (2753 words) , Download 0 , Case Study
Free
The paper "Product Design and Marketing of OMSI" is an outstanding example of a marketing case study. OMSI is top computer hardware manufacturers in the United States. The company had become old fashioned and the prices on its products had become slipping as it had in the innovative development of its products to go in line with the advanced technology.
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How Does Online Shopping Affect Women's Attitude towards Purchasing Fashion Products Marketing Research Paper
11 pages (2794 words) , Download 0 , Research Paper
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The paper “How Does Online Shopping Affect Women’s Attitude towards Purchasing Fashion Products” is an actual example of the research proposal on marketing. Online shopping is one of the basic sets of e-commerce that have become part and parcel of the modern man’s lifestyle. While online stores still face stiff competition from in-stores, there have been some enhancements in online shopping.
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Resource-based View Strategy versus Institution-based View Strategy in Marketing Marketing Essay
6 pages (1787 words) , Download 1 , Essay
Free
The paper 'Resource-based View Strategy versus Institution-based View Strategy in Marketing' is a great example of a Marketing Essay. Globalization and rapid technology change impacts on modern methods of management and marketing. New technology offers better marketing platforms and distribution channels and improves production processes and enhances product and service quality. 
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The Establishment of Donner Kebab Shop in Dubai Marketing Case Study
10 pages (2725 words) , Download 0 , Case Study
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The paper "The Establishment of Donner Kebab Shop in Dubai " is an outstanding example of a marketing case study. This project plan gives an overview of the launch of a new business project in Dubai thus Donner kebab snack shop. Donner Kebabs are more popular in the United Kingdom especially England as take-away food and over the years it has been regarded as a meal on the healthy side.
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The Youth Use the iPhone4, Their Buying Behaviours Marketing Case Study
8 pages (2507 words) , Download 0 , Case Study
Free
Generally, the paper "The Youth Use the iPhone4, Their Buying Behaviours " is a perfect example of a marketing case study. Apple Inc. is one of the largest companies globally; it is synonymous with producing high ends technologically advanced products like computers, laptops, tablet PCs and phones.
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Main Recommendations for Handling Resistance from Clients and Other Stakeholders Marketing Case Study
12 pages (3486 words) , Download 0 , Case Study
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The paper 'Main Recommendations for Handling Resistance from Clients and Other Stakeholders" is a good example of a marketing case study. In a competitive environment, maintaining leadership is not easy. New substitutes and products made using new technologies would keep entering the market eroding the competitiveness of existing firms.
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Marketing for Entrepreneurship Marketing Case Study
11 pages (3471 words) , Download 0 , Case Study
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The paper 'Marketing for Entrepreneurship' is a great example of a Marketing Case Study. This paper aims to look at activities that this privately owned small organization is engaged in entrepreneurial marketing and the manner in which it does so. The primary data used in this paper was gathered as a result of an interview conducted with the manager of this business. 
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Analysis of Chevrons Green Wash Ad Drive Marketing Case Study
7 pages (1903 words) , Download 0 , Case Study
Free
The paper "Analysis of Chevron’s Green Wash Ad Drive" is a good example of a marketing case study. Advertising trends have evolved dramatically over the decades and the message address system as well as how advertisements are executed have changed over the years from simple and blatant direct address methods such as product information to more subtle strategies such as product image; personalized and lifestyle modes.
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Dick Smith Overseas Market Expansion Marketing Case Study
12 pages (3257 words) , Download 0 , Case Study
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The paper “Dick Smith Overseas Market Expansion” is a forceful example of the case study on marketing. Dick Smith is an international retailer dealing in electronics. The company was formerly known as Dick Smith Electronics. It started in 1968 with Richard Dick Smith as the founder. It was formerly under the ownership of Woolworths Limited.
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The Development of Accounting Services Industry in the United States Marketing
11 pages (3082 words) , Download 0
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The paper “The Development of Accounting Services Industry in the United States” is an affecting example of the business plan on marketing. The accounting services industry is a lucrative, fast-growing field not only in the US. The economic recession has broadened the need for accounting services. 
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Models of Consumer Behavior Marketing Essay
16 pages (4354 words) , Download 0 , Essay
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The paper “Models of Consumer Behavior” is a convincing example of the essay on marketing. Consumer behavior can be broadly defined as the behavior displayed by consumers in the search, purchase, use, evaluation, and disposal of products or services that satisfy their needs (Peter, 2008). Consumer behavior involves factors that influence the decisions that buyers make.
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An Integrated Marketing and Communication Perspective Marketing Essay
13 pages (3575 words) , Download 0 , Essay
Free
The paper “An Integrated Marketing and Communication Perspective” is an impressive example of the essay on marketing. Integrated Management Communication is the method at which the business community communicates with its current and potential customers. This allows the customer to know which new products and services they can get from the companies that are using IMC.
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Integrated Marketing Communication Program for Yellowglen XV Marketing
14 pages (3899 words) , Download 0
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The paper “Integrated Marketing Communication Program for Yellowglen XV" is an outstanding example of the business plan on marketing. For very many years, marketing in organizations has remained a very important issue. This is because the market has continued to evolve and therefore demand that the marketing evaluate and consider their marketing strategies.
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Coca-Cola Company: Affecting the Consumer Decision-Making Process Marketing Case Study
15 pages (4355 words) , Download 0 , Case Study
Free
The external factors include reference groups, the family, social class, cultural, and also sub-cultural aspects. These factors have different levels of influence on the decision-making process. Some are more influential than others. The Coca-Cola beverage was developed in 1886 by John Stith Pemberton.
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Impact of External Factors on Consumer Decision-Making Process Marketing Case Study
14 pages (4012 words) , Download 0 , Case Study
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The paper “Impact of External Factors on Consumer Decision-Making Process” is a dramatic example of the case study on marketing. The decision for consumers to purchase a product or service is an ongoing process. Purchase decisions take different levels of thinking depending on the type of product or service. Also, consumer behavior is a significant concept in business today.
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Relevance of External Factors for Consumer Behaviour in the Airline Industry Marketing Term Paper
15 pages (4417 words) , Download 0 , Term Paper
Free
The paper “Relevance of External Factors for Consumer Behaviour in the Airline Industry” is a spectacular example of the term paper on marketing. The company’s performance can drastically be affected by the external factors that affect consumer choices. Marketers, for instance, should take into consideration some external factors that affect the consumers’ decision-making process.
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External Factors That Prompt Tourists to Purchase Certain Products or Services Marketing Essay
16 pages (4325 words) , Download 0 , Essay
Free
The paper “External Factors That Prompt Tourists to Purchase Certain Products or Services” is a thoughtful example of the essay on marketing. Consumer decision process refers to a decision process which is undertaken by buyers regarding potential market transaction prior to, during as well as after buying a particular product or service.
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Specific Factors Influencing Toyota Camry's Consumer Behaviour Marketing Term Paper
17 pages (4587 words) , Download 0 , Term Paper
Free
The paper “Specific Factors Influencing Toyota Camry's Consumer Behaviour” is a meaningful example of the term paper on marketing. This report has been drafted in a comprehensive manner to provide readers with an understanding of the various external factors which influence consumer patterns and consumer behavior. The report includes the example of a Toyota Camry.
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Outer Factors Affecting Clients' Behavior Marketing
17 pages (4354 words) , Download 0
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The paper “Outer Factors Affecting Clients' Behavior” is a thoughtful example of the report on marketing. This report has been designed to provide readers with a complete understanding of the external factors affecting consumer behavior of which Samsung refrigerators had been taken as an exclusive product to make the understanding more comprehensive and easier for understanding.
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Samsung Galaxy Note 3 - Determining the Consumer Decision Making Process Marketing Case Study
14 pages (3924 words) , Download 0 , Case Study
Free
The paper “Samsung Galaxy Note 3 - Determining the Consumer Decision Making Process” is a worthy example of the case study on marketing. In addition to internal factors, consumer decision making is influenced by external factors. External factors are not individualistic, but rather eternal to the consumer.
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External Factors That Determine Consumers Attitude in Buying a Smartphone Marketing Essay
16 pages (4171 words) , Download 0 , Essay
Free
The paper “External Factors That Determine Consumers’ Attitude in Buying a Smartphone” is a convincing example of the essay on marketing. In 2011, it was established that the world Smartphone market was growing at a rate of 6.1% though this was a slowing growth rate. This signals the fact that the market is slowly maturing despite the increased competition in the global market.
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General Motors Expatriation Failure in the Middle East Marketing Case Study
10 pages (2864 words) , Download 0 , Case Study
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The paper “General Motors Expatriation Failure in the Middle East” is a provoking example of the case study on marketing.  The General Motors Company, the GM, is an American multinational company that has its headquarters in Detroit, Michigan. This is a company that first found stability at home before going global thus involving in expatriation.
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External Factors That Influence Consumer Purchasing Decision Marketing Essay
15 pages (4087 words) , Download 0 , Essay
Free
The paper “External Factors That Influence Consumer Purchasing Decision” is a spectacular example of the essay on marketing. Consumer purchasing decision as presented in this paper refers to the behavioral dynamic in which the buyer identifies, purchases, and consumes services to meet their desires. Different processes are involved in buying decision making, which is influenced by varied factors.
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Perception of University Students towards Order Employees Marketing Research Proposal
10 pages (2500 words) , Download 0 , Research Proposal
Free
The paper "Perception of University Students towards Order Employees" is an outstanding example of a marketing research proposal. In the twenty-first century, population aging has become common in every country. Population aging is commonly known as the quiet transformation because it is gradual, continuous and in the long run inescapable.
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How Far Does Cathay Pacific Impact the Airline Market Marketing Research Proposal
10 pages (3012 words) , Download 0 , Research Proposal
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The paper 'How Far Does Cathay Pacific Impact the Airline Market" is an outstanding example of a marketing research proposal. Cathay Pacific airline was developed on 24 September 1946 (Funding Universe n.d.). The founders of the airline were two an Australian Sydney H. de Kanyzow and American Roy C. Farrell with each contributing HK$ 1 for registration.
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Classification and Selection of Marketing Strategies to Enter International Markets Marketing Research Paper
8 pages (2903 words) , Download 0 , Research Paper
Free
The paper "Classification and Selection of Marketing Strategies to Enter International Markets" is a great example of a Marketing Research Paper. Bank of Cancer Research (BCR) is an organization that manages its operations just like any other banking institution but all available profits are used to fund cancer research within different paradigms (Fazeli and Taherikia 2016). 
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Apple Inc - External Environmental Analysis, Sources and Factors of Sustainable Competitive Advantage Marketing
12 pages (3525 words) , Download 0
Free
The paper “Apple Inc - External Environmental Analysis, Sources and Factors of Sustainable Competitive Advantage” is a meaningful variant of the report on marketing. Apple Inc is an American based multinational company that deals in the design and sales of personal computers, smartphones, music devices and services, computer software, and a range of handheld gadgets.
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Future Market Share for Electric Vehicles Marketing Speech or Presentation
6 pages (1924 words) , Download 0 , Speech or Presentation
Free
The paper “Future Market Share for Electric Vehicles” is a cogent variant of the presentation on marketing. This report is focused on examining the development of the electric car industry and is solely directed towards Bayford Volkswagen Camberwell; a major car dealer in the country. It is meant to give a possible future direction of the overall growth and possible changes in the industry.
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Strategic Marketing Plans as a Continual and Systematic Process for Developing Effective Marketing Marketing Term Paper
14 pages (4288 words) , Download 0 , Term Paper
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The paper “Strategic Marketing Plans as a Continual and Systematic Process for Developing Effective Marketing” is an actual example of the term paper on marketing. Cooper (2000) explains that if an organization is to achieve marketing objectives, it has to consistently plan its activities in a conspicuous way more so in the current dynamic environment.
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Samsung Galaxy S4 - Strategic Programs for New Market Entry Marketing
14 pages (4218 words) , Download 0
Free
The paper “Samsung Galaxy S4 - Strategic Programs for New Market Entry” is an actual example of the business plan on marketing. This is a marketing plan for the Samsung Galaxy S4 phone. Samsung Electronics Company has been recently recognized to be manufacturing high tech phones with outstanding applications and software.
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Marketing Strategies for Mature and Declining Markets for Galaxy Tablets Marketing
14 pages (3413 words) , Download 0
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The paper “Marketing Strategies for Mature and Declining Markets for Galaxy Tablets” is an informative example of the business plan on marketing. The GAXALY Tab is the latest product from Samsung Company. The tablet has been developed through the tablets industry after a deep understanding of the consumers’ taste and preference.
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Joseph and Sons: Pioneer Strategies for the Product Marketing Business Plan
16 pages (4591 words) , Download 2 , Business Plan
Free
It also explains a number of strategic choices that need to be implemented by the business in the case study to maintain a competitive advantage in the shakeout, mature, and declining markets. It also provides an explanation of the right organizational structure that can result in achieving the marketing plans and proposes competitive strategies.
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Smart Machines Inc - Strategic Marketing Plan for the Smartphone in the Developing Countries Markets Marketing
17 pages (4528 words) , Download 0
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The paper “Smart Machines Inc - Strategic Marketing Plan for the Smartphone in the Developing Countries’ Markets” is a thoughtful example of the business plan on marketing. Market information indicates that the demand for Smartphones is set to rise in the coming decades (Ilyas & Ahson, 2006, p. 153). This demand will be experienced in developing countries in Asia, Latin America, etc.
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Small Business Management Issues Marketing
6 pages (1925 words) , Download 0
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The paper 'Small Business Management Issues' is a perfect example of a Marketing Business Plan. It is important to conduct a market to determine the competitive position of Tea Time shop as it comes into the market. Marketing research occupies a service function within organizations, and its main function is to supply management. 
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Customer Satisfaction and Expectations of Service Quality in Luxury Car in Singapore Marketing Research Proposal
42 pages (10500 words) , Research Proposal
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The paper “Customer Satisfaction and Expectations of Service Quality in Luxury Car in Singapore“ is an excellent variant of a research paper on marketing. Service quality and customer satisfaction are very important concepts that companies must understand in order to remain competitive in business and hence grow.
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Market Drivers and Trends Marketing Coursework
6 pages (1922 words) , Download 0 , Coursework
Free
The paper "Market Drivers and Trends" is a perfect example of marketing coursework.  In the past decade physicians, pharmacists and nutritionists have come up with new applications to meet the demand and needs of the end consumer. The beauty, health and wellness industry has experienced significant growth because of increased consumer awareness.
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Marketing Strategy of the Elijah & the Mix Marketing Essay
9 pages (2470 words) , Download 2 , Essay
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Technology is proving to be a fundamental component in marketing by various entities and brands. The management team has the obligation of using an online platform to promote or market products. That is through the mailing list for direct marketing, thus enabling the band to benefit from the increased publicity.
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Sun Shun Fuk Fast Food Limited - Instant Noodle in Hong Kong Marketing Research Proposal
29 pages (7884 words) , Research Proposal
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The paper "Sun Shun Fuk Fast Food Limited - Instant Noodle in Hong Kong" is a perfect example of a marketing research proposal. The history of a rise in instant noodle in china has been quite long more specifically in northern china where the noodle starts from. The instant noodle date 1958 when the founder of Nissan food product Momofuko started the famous chicken Ramen Noodles to deed the masses in the post-war period.
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Impact of Technological Advancements on Marketing in the Contemporary Business Environment Marketing Research Proposal
8 pages (2000 words) , Download 0 , Research Proposal
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The paper “Impact of Technological Advancements on Marketing in the Contemporary Business Environment“ is an engrossing variant of a research proposal on marketing. Over the past decades, business environments have been changing gradually. Essentially, there has been an improvement in the marketing sectors.
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Lancomes Cost of Communication Marketing Research Proposal
6 pages (1791 words) , Download 0 , Research Proposal
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The paper "Lancome’s Cost of Communication" is a good example of a marketing research proposal. Data is referred to have the raw facts that an individual conducting the research gather for study purposes. Data collection, therefore, refers to the process that involves the gathering of the information used by the researcher to prove some facts.
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India as a Target Market for Fast Eddys Marketing Case Study
13 pages (3793 words) , Download 0 , Case Study
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The paper 'India as a Target Market for Fast Eddys " is a good example of a marketing case study. A real challenge and risks which firms face in the consistently inter-reliant global markets is the capability to operate and perform efficiently across the cultural borders (Caligiuri, Lepak & Bonache 2010, p. 37).
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Product Process of a Brand or Product Marketing
7 pages (1943 words) , Download 0
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The paper 'Product Process of a Brand or Product " is a perfect example of a marketing report. Organizations often focus on product process as a strategy to market and develop their products. This step in introducing a new product in the market mainly focuses on improving an already existing product or introducing features to that product that will enable it to thrive in the market.
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Working in Medical Insurance in the UK and Worldwide Marketing Coursework
24 pages (6293 words) , Coursework
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The paper "Working in Medical Insurance in the UK and Worldwide" is a perfect example of marketing coursework. Five issues with regard to small and medium-sized enterprises (SMEs) working in medical insurance in the United Kingdom and the rest of the world are discussed in this review. The first one is about the main services that are provided by small and medium-sized companies working in the medical insurance industry.
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Globalization and Global Marketing Marketing Term Paper
24 pages (8048 words) , Term Paper
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The paper ' Globalization and Global Marketing' is a great example of a Marketing Term Paper. Globalization has changed the way in which businesses that operate internationally carry out their activities. Many large businesses have to market their products globally in order to reach a wider market that comprises the populations in different countries and regions.
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Social Media Marketing Marketing Research Paper
19 pages (5645 words) , Download 1 , Research Paper
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The paper Social Media Marketing" is an impressive example of a Marketing research paper. Social media has undoubtedly transformed the manner in which businesses conduct their marketing activities. People today have developed an inclination of spending more time on social media platforms performing activities such as; chatting with family and friends, viewing other people’s profiles, and playing games, as opposed to meeting people physically.
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Goals Performance and Future Prospects of Content Marketing Marketing Research Proposal
7 pages (2110 words) , Download 0 , Research Proposal
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The paper "Goals Performance and Future Prospects of Content Marketing" is a great example of a marketing research proposal. Unlike traditional marketing, content marketing is beginning to take shape in the market where companies are striving to be known for the exact content they produce and not a few touchy brands that are furiously advertised through common media channels.
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The Effect of Social Media on Consumers Purchasing Behaviour Marketing Research Proposal
25 pages (6989 words) , Download 1 , Research Proposal
The paper "The Effect of Social Media on Consumer’s Purchasing Behaviour" is a good example of a marketing research proposal. Basically, online social networks growth across the globe has generated a new platform for communication as well as interaction amongst individuals. Thanks to social media, people are able to share their experiences, opinions, as well as knowledge.
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Is the Digital Marketing Strategy Effective in Enhancing the Competitiveness of a Business Firm Marketing Research Paper
25 pages (6031 words) , Research Paper
Nobody downloaded yet
The paper “Is the Digital Marketing Strategy Effective in Enhancing the Competitiveness of a Business Firm?” is a brilliant version of a research paper on marketing. The transition from the traditional economy to the digital economy is said to be happening in a more dynamic way. The world economy, in general, has staged a marketing platform that allows the application of ever-advancing technology.  
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Factors and Reasons That Contribute to the Failure of the Pharmaceutical Companies Products Marketing Research Paper
24 pages (6635 words) , Research Paper
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The paper “Factors and Reasons That Contribute to the Failure of the Pharmaceutical Companies Products” is an excellent version of the research paper on marketing. Developing drugs is not just a one-two step process. It requires precision and expertise. That is why these drugs have to be developed by experts who have relevant qualifications in this field.  
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