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Marketing Essays

Result for Subject Marketing:
19895 essays
Samsung Galaxy Note 3 - Determining the Consumer Decision Making Process Marketing Case Study
14 pages (3924 words) , Download 0 , Case Study
Free
The paper “Samsung Galaxy Note 3 - Determining the Consumer Decision Making Process” is a worthy example of the case study on marketing. In addition to internal factors, consumer decision making is influenced by external factors. External factors are not individualistic, but rather eternal to the consumer.
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External Factors That Determine Consumers Attitude in Buying a Smartphone Marketing Essay
16 pages (4171 words) , Download 0 , Essay
Free
The paper “External Factors That Determine Consumers’ Attitude in Buying a Smartphone” is a convincing example of the essay on marketing. In 2011, it was established that the world Smartphone market was growing at a rate of 6.1% though this was a slowing growth rate. This signals the fact that the market is slowly maturing despite the increased competition in the global market.
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General Motors Expatriation Failure in the Middle East Marketing Case Study
10 pages (2864 words) , Download 0 , Case Study
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The paper “General Motors Expatriation Failure in the Middle East” is a provoking example of the case study on marketing.  The General Motors Company, the GM, is an American multinational company that has its headquarters in Detroit, Michigan. This is a company that first found stability at home before going global thus involving in expatriation.
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External Factors That Influence Consumer Purchasing Decision Marketing Essay
15 pages (4087 words) , Download 0 , Essay
Free
The paper “External Factors That Influence Consumer Purchasing Decision” is a spectacular example of the essay on marketing. Consumer purchasing decision as presented in this paper refers to the behavioral dynamic in which the buyer identifies, purchases, and consumes services to meet their desires. Different processes are involved in buying decision making, which is influenced by varied factors.
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Perception of University Students towards Order Employees Marketing Research Proposal
10 pages (2500 words) , Download 0 , Research Proposal
Free
The paper "Perception of University Students towards Order Employees" is an outstanding example of a marketing research proposal. In the twenty-first century, population aging has become common in every country. Population aging is commonly known as the quiet transformation because it is gradual, continuous and in the long run inescapable.
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How Far Does Cathay Pacific Impact the Airline Market Marketing Research Proposal
10 pages (3012 words) , Download 0 , Research Proposal
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The paper 'How Far Does Cathay Pacific Impact the Airline Market" is an outstanding example of a marketing research proposal. Cathay Pacific airline was developed on 24 September 1946 (Funding Universe n.d.). The founders of the airline were two an Australian Sydney H. de Kanyzow and American Roy C. Farrell with each contributing HK$ 1 for registration.
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Classification and Selection of Marketing Strategies to Enter International Markets Marketing Research Paper
8 pages (2903 words) , Download 0 , Research Paper
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The paper "Classification and Selection of Marketing Strategies to Enter International Markets" is a great example of a Marketing Research Paper. Bank of Cancer Research (BCR) is an organization that manages its operations just like any other banking institution but all available profits are used to fund cancer research within different paradigms (Fazeli and Taherikia 2016). 
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Apple Inc - External Environmental Analysis, Sources and Factors of Sustainable Competitive Advantage Marketing
12 pages (3525 words) , Download 0
Free
The paper “Apple Inc - External Environmental Analysis, Sources and Factors of Sustainable Competitive Advantage” is a meaningful variant of the report on marketing. Apple Inc is an American based multinational company that deals in the design and sales of personal computers, smartphones, music devices and services, computer software, and a range of handheld gadgets.
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Future Market Share for Electric Vehicles Marketing Speech or Presentation
6 pages (1924 words) , Download 0 , Speech or Presentation
Free
The paper “Future Market Share for Electric Vehicles” is a cogent variant of the presentation on marketing. This report is focused on examining the development of the electric car industry and is solely directed towards Bayford Volkswagen Camberwell; a major car dealer in the country. It is meant to give a possible future direction of the overall growth and possible changes in the industry.
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Strategic Marketing Plans as a Continual and Systematic Process for Developing Effective Marketing Marketing Term Paper
14 pages (4288 words) , Download 0 , Term Paper
Free
The paper “Strategic Marketing Plans as a Continual and Systematic Process for Developing Effective Marketing” is an actual example of the term paper on marketing. Cooper (2000) explains that if an organization is to achieve marketing objectives, it has to consistently plan its activities in a conspicuous way more so in the current dynamic environment.
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Samsung Galaxy S4 - Strategic Programs for New Market Entry Marketing
14 pages (4218 words) , Download 0
Free
The paper “Samsung Galaxy S4 - Strategic Programs for New Market Entry” is an actual example of the business plan on marketing. This is a marketing plan for the Samsung Galaxy S4 phone. Samsung Electronics Company has been recently recognized to be manufacturing high tech phones with outstanding applications and software.
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Marketing Strategies for Mature and Declining Markets for Galaxy Tablets Marketing
14 pages (3413 words) , Download 0
Free
The paper “Marketing Strategies for Mature and Declining Markets for Galaxy Tablets” is an informative example of the business plan on marketing. The GAXALY Tab is the latest product from Samsung Company. The tablet has been developed through the tablets industry after a deep understanding of the consumers’ taste and preference.
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Joseph and Sons: Pioneer Strategies for the Product Marketing Business Plan
16 pages (4591 words) , Download 2 , Business Plan
Free
It also explains a number of strategic choices that need to be implemented by the business in the case study to maintain a competitive advantage in the shakeout, mature, and declining markets. It also provides an explanation of the right organizational structure that can result in achieving the marketing plans and proposes competitive strategies.
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Smart Machines Inc - Strategic Marketing Plan for the Smartphone in the Developing Countries Markets Marketing
17 pages (4528 words) , Download 0
Free
The paper “Smart Machines Inc - Strategic Marketing Plan for the Smartphone in the Developing Countries’ Markets” is a thoughtful example of the business plan on marketing. Market information indicates that the demand for Smartphones is set to rise in the coming decades (Ilyas & Ahson, 2006, p. 153). This demand will be experienced in developing countries in Asia, Latin America, etc.
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Small Business Management Issues Marketing
6 pages (1925 words) , Download 0
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The paper 'Small Business Management Issues' is a perfect example of a Marketing Business Plan. It is important to conduct a market to determine the competitive position of Tea Time shop as it comes into the market. Marketing research occupies a service function within organizations, and its main function is to supply management. 
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Customer Satisfaction and Expectations of Service Quality in Luxury Car in Singapore Marketing Research Proposal
42 pages (10500 words) , Research Proposal
Premium+
The paper “Customer Satisfaction and Expectations of Service Quality in Luxury Car in Singapore“ is an excellent variant of a research paper on marketing. Service quality and customer satisfaction are very important concepts that companies must understand in order to remain competitive in business and hence grow.
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Market Drivers and Trends Marketing Coursework
6 pages (1922 words) , Download 0 , Coursework
Free
The paper "Market Drivers and Trends" is a perfect example of marketing coursework.  In the past decade physicians, pharmacists and nutritionists have come up with new applications to meet the demand and needs of the end consumer. The beauty, health and wellness industry has experienced significant growth because of increased consumer awareness.
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Marketing Strategy of the Elijah & the Mix Marketing Essay
9 pages (2470 words) , Download 2 , Essay
Free
Technology is proving to be a fundamental component in marketing by various entities and brands. The management team has the obligation of using an online platform to promote or market products. That is through the mailing list for direct marketing, thus enabling the band to benefit from the increased publicity.
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Sun Shun Fuk Fast Food Limited - Instant Noodle in Hong Kong Marketing Research Proposal
29 pages (7884 words) , Research Proposal
Nobody downloaded yet
The paper "Sun Shun Fuk Fast Food Limited - Instant Noodle in Hong Kong" is a perfect example of a marketing research proposal. The history of a rise in instant noodle in china has been quite long more specifically in northern china where the noodle starts from. The instant noodle date 1958 when the founder of Nissan food product Momofuko started the famous chicken Ramen Noodles to deed the masses in the post-war period.
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Impact of Technological Advancements on Marketing in the Contemporary Business Environment Marketing Research Proposal
8 pages (2000 words) , Download 0 , Research Proposal
Free
The paper “Impact of Technological Advancements on Marketing in the Contemporary Business Environment“ is an engrossing variant of a research proposal on marketing. Over the past decades, business environments have been changing gradually. Essentially, there has been an improvement in the marketing sectors.
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Lancomes Cost of Communication Marketing Research Proposal
6 pages (1791 words) , Download 0 , Research Proposal
Free
The paper "Lancome’s Cost of Communication" is a good example of a marketing research proposal. Data is referred to have the raw facts that an individual conducting the research gather for study purposes. Data collection, therefore, refers to the process that involves the gathering of the information used by the researcher to prove some facts.
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India as a Target Market for Fast Eddys Marketing Case Study
13 pages (3793 words) , Download 0 , Case Study
Free
The paper 'India as a Target Market for Fast Eddys " is a good example of a marketing case study. A real challenge and risks which firms face in the consistently inter-reliant global markets is the capability to operate and perform efficiently across the cultural borders (Caligiuri, Lepak & Bonache 2010, p. 37).
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Product Process of a Brand or Product Marketing
7 pages (1943 words) , Download 0
Free
The paper 'Product Process of a Brand or Product " is a perfect example of a marketing report. Organizations often focus on product process as a strategy to market and develop their products. This step in introducing a new product in the market mainly focuses on improving an already existing product or introducing features to that product that will enable it to thrive in the market.
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Working in Medical Insurance in the UK and Worldwide Marketing Coursework
24 pages (6293 words) , Coursework
Nobody downloaded yet
The paper "Working in Medical Insurance in the UK and Worldwide" is a perfect example of marketing coursework. Five issues with regard to small and medium-sized enterprises (SMEs) working in medical insurance in the United Kingdom and the rest of the world are discussed in this review. The first one is about the main services that are provided by small and medium-sized companies working in the medical insurance industry.
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Globalization and Global Marketing Marketing Term Paper
24 pages (8048 words) , Term Paper
Nobody downloaded yet
The paper ' Globalization and Global Marketing' is a great example of a Marketing Term Paper. Globalization has changed the way in which businesses that operate internationally carry out their activities. Many large businesses have to market their products globally in order to reach a wider market that comprises the populations in different countries and regions.
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Social Media Marketing Marketing Research Paper
19 pages (5645 words) , Download 1 , Research Paper
Free
The paper Social Media Marketing" is an impressive example of a Marketing research paper. Social media has undoubtedly transformed the manner in which businesses conduct their marketing activities. People today have developed an inclination of spending more time on social media platforms performing activities such as; chatting with family and friends, viewing other people’s profiles, and playing games, as opposed to meeting people physically.
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Goals Performance and Future Prospects of Content Marketing Marketing Research Proposal
7 pages (2110 words) , Download 0 , Research Proposal
Free
The paper "Goals Performance and Future Prospects of Content Marketing" is a great example of a marketing research proposal. Unlike traditional marketing, content marketing is beginning to take shape in the market where companies are striving to be known for the exact content they produce and not a few touchy brands that are furiously advertised through common media channels.
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The Effect of Social Media on Consumers Purchasing Behaviour Marketing Research Proposal
25 pages (6989 words) , Download 1 , Research Proposal
The paper "The Effect of Social Media on Consumer’s Purchasing Behaviour" is a good example of a marketing research proposal. Basically, online social networks growth across the globe has generated a new platform for communication as well as interaction amongst individuals. Thanks to social media, people are able to share their experiences, opinions, as well as knowledge.
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Is the Digital Marketing Strategy Effective in Enhancing the Competitiveness of a Business Firm Marketing Research Paper
25 pages (6031 words) , Research Paper
Nobody downloaded yet
The paper “Is the Digital Marketing Strategy Effective in Enhancing the Competitiveness of a Business Firm?” is a brilliant version of a research paper on marketing. The transition from the traditional economy to the digital economy is said to be happening in a more dynamic way. The world economy, in general, has staged a marketing platform that allows the application of ever-advancing technology.  
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Factors and Reasons That Contribute to the Failure of the Pharmaceutical Companies Products Marketing Research Paper
24 pages (6635 words) , Research Paper
Premium+
The paper “Factors and Reasons That Contribute to the Failure of the Pharmaceutical Companies Products” is an excellent version of the research paper on marketing. Developing drugs is not just a one-two step process. It requires precision and expertise. That is why these drugs have to be developed by experts who have relevant qualifications in this field.  
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The Commercial Environment in the Modern World Marketing Term Paper
16 pages (4283 words) , Download 0 , Term Paper
Free
The paper 'The Commercial Environment in the Modern World' is a great example of a marketing term paper. Buyer and supplier relationship in a business environment involves cross-function management of the flow of unprocessed goods through an organization, the processing of these unprocessed goods into reedy products.
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Entry Strategies and the International Human Resource Strategies Marketing Coursework
13 pages (3801 words) , Download 0 , Coursework
Free
The paper "Entry Strategies and the International Human Resource Strategies " is an outstanding example of marketing coursework. The rapid change in the business environment has made competition intensified as the business scramble for customers. In the phase of such competition, choosing to remain within the domestic markets is considered not the best strategy for the company to survive.
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Marketing of Internet Services at HP Marketing Case Study
11 pages (2951 words) , Download 0 , Case Study
Free
Generally, the paper 'Marketing of Internet Services at HP " is a good example of a marketing case study. At HP, the year 1999 was full of new opportunities and challenges as well. The company was making huge profits but it was also stagnating because of many organizational and innovational problems
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Port Marketing, Logistics, Performance and Environment in Port Sydney Marketing Case Study
11 pages (3011 words) , Download 0 , Case Study
Free
The paper 'Port Marketing, Logistics, Performance and Environment in Port Sydney" is a good example of a marketing case study. Intra-port competition is the kind of competition which exists between the providers of the same port services within a port as argued by Wang (171). It can also be defined as a situation in which two or more terminal operators competes for the same market.
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Service Quality in the Jordanian Banking Marketing Research Proposal
18 pages (7740 words) , Download 0 , Research Proposal
Free
The paper "Service Quality in Jordanian Banking" is a perfect example of a marketing research proposal. Purpose: The study looks to determine whether the six demographic factors experiences mean differences between the perceptions of service quality in the banking sector. Methodology: Data was collected from the distribution of questionnaires based on which ANOVA and post-hoc Tukey tests.
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Issues of Brand Management Marketing Research Paper
10 pages (3100 words) , Download 0 , Research Paper
Free
The paper "Issues of Brand Management" is a good example of a marketing research paper. Marketing management is very important for the performance of an organization. Brand management is one of the issues of marketing management that are very important being undertaken by the marketing managers (Hanna, & Rowley, 2011).
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Evaluation of Red Bull Marketing Case Study
7 pages (2225 words) , Download 1 , Case Study
Free
Some energy drinks try to use sex appeal as a means to take market share from Red Bull, however to mixed results. Just this year, a new market entrant brand referred to as Loaded Stamina Shot is intended to have aphrodisiac properties as a means to entice the 18-30-year-old female and male audience.
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Business Idea in UEA Marketing Coursework
10 pages (2631 words) , Download 1 , Coursework
Free
Ordering the first supply will be the first step in operating after acquiring a business premise within the campus. When the supplies are received, a good display will work to attract the customers. Additional marketing will be necessary to ensure that the campus society is aware of the opening up of the fruit stall.
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Role of Public Relations in Promotional Mix Marketing Essay
15 pages (4151 words) , Download 0 , Essay
Free
The paper “Role of Public Relations in Promotional Mix” is a comprehensive example of the essay on marketing. The image you are portraying is what you are. In today’s world where every one of us is bombarded with hundreds of promotional messages each day, it is more or less impossible to pay attention to each and every message these ads are conveying.
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Emerging Markets Business Strategies Marketing Coursework
6 pages (1848 words) , Download 0 , Coursework
Free
The paper "Emerging Markets Business Strategies" is an outstanding example of marketing coursework. Emerging markets is a topic that is widely discussed in various literature. The literature focuses on emerging markets progress and development (Meyer 2004, p.255). Emerging markets have become increasingly the primary drivers of the world economy.
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The Effects of the Service Environment on Affect and Consumer Perceptions of Waiting Time Marketing Research Paper
12 pages (3674 words) , Download 0 , Research Paper
Free
The paper "The Effects of the Service Environment on effect and Consumer Perceptions of Waiting Time" is a perfect example of a Marketing Research Paper. The report is about customer satisfaction and service quality in the restaurant industry. The reports give direction on a number of issues regarding customer satisfaction and quality service in the restaurant sector. 
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The Recruitment of Volunteer Tourist Marketing Research Paper
11 pages (3194 words) , Download 1 , Research Paper
Free
The paper "The Recruitment of Volunteer Tourist" is a good example of a marketing research paper. Volunteer tourism offers a new opportunity in the tourism industry. It helps to create a supply chain of tourists. It also offers quality options aimed at satisfying tourists. The placement is flexible to ensure satisfaction and convenience of employees. Volunteer tourism is important as it helps in the creation of sustainable tourism products.
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How HTC Vive Should Strengthen Its Competitive Advantage Marketing Case Study
7 pages (1842 words) , Download 0 , Case Study
Free
The paper “How HTC Vive Should Strengthen Its Competitive Advantage” is an exciting example of a case study marketing. The five force analysis is mainly pegged on evaluating the balance of business power comparative to competitors in the same industry pursuing the same market globally. It Assumes that the crucial sources dictate the competitive power in a business setup.
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Sears Rebranding and Marketing Strategy Marketing Case Study
7 pages (2134 words) , Download 2 , Case Study
Free
Another method that Sears will consider using to draw customers to the stores is by the sale of special coupons to customers who make purchases up to a specified amount of money. Other methods will be looked into to ensure they are effective and will serve the purpose intended; to drive up sales figures for the company. 
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Alcoholic Drinks Industry Marketing Report
6 pages (1638 words) , Download 1 , Report
Free
Different stakeholders in the industry operate under regulations of state laws on the distribution of alcoholic drinks. The federal government has in place measures, although markets at times ignore them. There are diverse efforts to ensure proper marketing in the alcoholic drinks industry. There are basic legislations prohibiting false and misleading advertising of alcoholic drinks. 
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Airline Ticket Price Fluctuations and Revenue Management Strategies Marketing Report
7 pages (2023 words) , Download 1 , Report
Free
This report will help to illustrate the significance of Airline ticket price fluctuations and revenue management strategies. The airlines selected for the analysis of data were British Airways, Virgin Atlantic; British Airways, Air France; British Airways, Monarch and EasyJet. Specific flights of each of the airlines are selected for keeping the consistency of the data intact.
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HSBC Pink Ladies Campaign Marketing Report
8 pages (2375 words) , Download 1 , Report
Free
The primary objective of the “Pink Ladies campaign” was to support the relaunch of HSBC’s Advance bank account. HSBC aimed to increase awareness about its bank products among young ambitious consumers. Other objectives included spreading the message across its target audience, building trust to the bank and fostering the decision to become a client of an HSBC.
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Inter-Brand Competition Marketing Report
7 pages (1936 words) , Download 1 , Report
Free
To differentiate Jacobs, Shop from its competitors such as McDonald's, Jacob’s Coffee Shop will make sure that all the customers will be able to serve individual customers with individualized products thus making it easier for the firm to be able to enjoy their beverages and snacks in the best way possible. 
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The Issue of Globalization Marketing Report
8 pages (2891 words) , Download 1 , Report
Free
The paper highlights more benefits than the negative impacts of globalization. The reason for this is that the benefits outweigh the demerits of globalization. When competition increases, the consumers have the freedom to choose from a variety. Secondly, the prices will most likely be low thus enabling the consumers to spend money on other commodities.
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Globalization Today Marketing Report
7 pages (2603 words) , Download 1 , Report
Free
Some of the protectionist policies set by developed countries make it almost impossible for the developing ones to reach the export markets. Even though globalization is all about relaxing some of the laws viewed as hurdles to the trade, some developed countries somehow complicate the policies. The developing countries have to keep relying on the developed ones in funds. 
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