Marketing Essays

The paper “Marketing Strategies for Mature and Declining Markets for Galaxy Tablets” is an informative example of the business plan on marketing. The GAXALY Tab is the latest product from Samsung Company. The tablet has been developed through the tablets industry after a deep understanding of the consumers’ taste and preference.

It also explains a number of strategic choices that need to be implemented by the business in the case study to maintain a competitive advantage in the shakeout, mature, and declining markets. It also provides an explanation of the right organizational structure that can result in achieving the marketing plans and proposes competitive strategies.

The paper “Smart Machines Inc - Strategic Marketing Plan for the Smartphone in the Developing Countries’ Markets” is a thoughtful example of the business plan on marketing. Market information indicates that the demand for Smartphones is set to rise in the coming decades (Ilyas & Ahson, 2006, p. 153). This demand will be experienced in developing countries in Asia, Latin America, etc.

The paper 'Small Business Management Issues' is a perfect example of a Marketing Business Plan. It is important to conduct a market to determine the competitive position of Tea Time shop as it comes into the market. Marketing research occupies a service function within organizations, and its main function is to supply management. 

The paper “Customer Satisfaction and Expectations of Service Quality in Luxury Car in Singapore“ is an excellent variant of a research paper on marketing. Service quality and customer satisfaction are very important concepts that companies must understand in order to remain competitive in business and hence grow.

The paper "Market Drivers and Trends" is a perfect example of marketing coursework.  In the past decade physicians, pharmacists and nutritionists have come up with new applications to meet the demand and needs of the end consumer. The beauty, health and wellness industry has experienced significant growth because of increased consumer awareness.

Technology is proving to be a fundamental component in marketing by various entities and brands. The management team has the obligation of using an online platform to promote or market products. That is through the mailing list for direct marketing, thus enabling the band to benefit from the increased publicity.

The paper "Sun Shun Fuk Fast Food Limited - Instant Noodle in Hong Kong" is a perfect example of a marketing research proposal. The history of a rise in instant noodle in china has been quite long more specifically in northern china where the noodle starts from. The instant noodle date 1958 when the founder of Nissan food product Momofuko started the famous chicken Ramen Noodles to deed the masses in the post-war period.

The paper “Impact of Technological Advancements on Marketing in the Contemporary Business Environment“ is an engrossing variant of a research proposal on marketing. Over the past decades, business environments have been changing gradually. Essentially, there has been an improvement in the marketing sectors.

The paper "Lancome’s Cost of Communication" is a good example of a marketing research proposal. Data is referred to have the raw facts that an individual conducting the research gather for study purposes. Data collection, therefore, refers to the process that involves the gathering of the information used by the researcher to prove some facts.

The paper 'India as a Target Market for Fast Eddys " is a good example of a marketing case study. A real challenge and risks which firms face in the consistently inter-reliant global markets is the capability to operate and perform efficiently across the cultural borders (Caligiuri, Lepak & Bonache 2010, p. 37).

The paper 'Product Process of a Brand or Product " is a perfect example of a marketing report. Organizations often focus on product process as a strategy to market and develop their products. This step in introducing a new product in the market mainly focuses on improving an already existing product or introducing features to that product that will enable it to thrive in the market.

The paper "Working in Medical Insurance in the UK and Worldwide" is a perfect example of marketing coursework. Five issues with regard to small and medium-sized enterprises (SMEs) working in medical insurance in the United Kingdom and the rest of the world are discussed in this review. The first one is about the main services that are provided by small and medium-sized companies working in the medical insurance industry.

The paper ' Globalization and Global Marketing' is a great example of a Marketing Term Paper. Globalization has changed the way in which businesses that operate internationally carry out their activities. Many large businesses have to market their products globally in order to reach a wider market that comprises the populations in different countries and regions.

The paper Social Media Marketing" is an impressive example of a Marketing research paper. Social media has undoubtedly transformed the manner in which businesses conduct their marketing activities. People today have developed an inclination of spending more time on social media platforms performing activities such as; chatting with family and friends, viewing other people’s profiles, and playing games, as opposed to meeting people physically.

The paper "Goals Performance and Future Prospects of Content Marketing" is a great example of a marketing research proposal. Unlike traditional marketing, content marketing is beginning to take shape in the market where companies are striving to be known for the exact content they produce and not a few touchy brands that are furiously advertised through common media channels.

The paper "The Effect of Social Media on Consumer’s Purchasing Behaviour" is a good example of a marketing research proposal. Basically, online social networks growth across the globe has generated a new platform for communication as well as interaction amongst individuals. Thanks to social media, people are able to share their experiences, opinions, as well as knowledge.

The paper “Is the Digital Marketing Strategy Effective in Enhancing the Competitiveness of a Business Firm?” is a brilliant version of a research paper on marketing. The transition from the traditional economy to the digital economy is said to be happening in a more dynamic way. The world economy, in general, has staged a marketing platform that allows the application of ever-advancing technology.  

The paper “Factors and Reasons That Contribute to the Failure of the Pharmaceutical Companies Products” is an excellent version of the research paper on marketing. Developing drugs is not just a one-two step process. It requires precision and expertise. That is why these drugs have to be developed by experts who have relevant qualifications in this field.  

The paper 'The Commercial Environment in the Modern World' is a great example of a marketing term paper. Buyer and supplier relationship in a business environment involves cross-function management of the flow of unprocessed goods through an organization, the processing of these unprocessed goods into reedy products.

The paper "Entry Strategies and the International Human Resource Strategies " is an outstanding example of marketing coursework. The rapid change in the business environment has made competition intensified as the business scramble for customers. In the phase of such competition, choosing to remain within the domestic markets is considered not the best strategy for the company to survive.

Generally, the paper 'Marketing of Internet Services at HP " is a good example of a marketing case study. At HP, the year 1999 was full of new opportunities and challenges as well. The company was making huge profits but it was also stagnating because of many organizational and innovational problems

The paper 'Port Marketing, Logistics, Performance and Environment in Port Sydney" is a good example of a marketing case study. Intra-port competition is the kind of competition which exists between the providers of the same port services within a port as argued by Wang (171). It can also be defined as a situation in which two or more terminal operators competes for the same market.

The paper "Service Quality in Jordanian Banking" is a perfect example of a marketing research proposal. Purpose: The study looks to determine whether the six demographic factors experiences mean differences between the perceptions of service quality in the banking sector. Methodology: Data was collected from the distribution of questionnaires based on which ANOVA and post-hoc Tukey tests.

The paper "Issues of Brand Management" is a good example of a marketing research paper. Marketing management is very important for the performance of an organization. Brand management is one of the issues of marketing management that are very important being undertaken by the marketing managers (Hanna, & Rowley, 2011).

Some energy drinks try to use sex appeal as a means to take market share from Red Bull, however to mixed results. Just this year, a new market entrant brand referred to as Loaded Stamina Shot is intended to have aphrodisiac properties as a means to entice the 18-30-year-old female and male audience.

Ordering the first supply will be the first step in operating after acquiring a business premise within the campus. When the supplies are received, a good display will work to attract the customers. Additional marketing will be necessary to ensure that the campus society is aware of the opening up of the fruit stall.

The paper “Role of Public Relations in Promotional Mix” is a comprehensive example of the essay on marketing. The image you are portraying is what you are. In today’s world where every one of us is bombarded with hundreds of promotional messages each day, it is more or less impossible to pay attention to each and every message these ads are conveying.

The paper "Emerging Markets Business Strategies" is an outstanding example of marketing coursework. Emerging markets is a topic that is widely discussed in various literature. The literature focuses on emerging markets progress and development (Meyer 2004, p.255). Emerging markets have become increasingly the primary drivers of the world economy.

The paper "The Effects of the Service Environment on effect and Consumer Perceptions of Waiting Time" is a perfect example of a Marketing Research Paper. The report is about customer satisfaction and service quality in the restaurant industry. The reports give direction on a number of issues regarding customer satisfaction and quality service in the restaurant sector. 

The paper "The Recruitment of Volunteer Tourist" is a good example of a marketing research paper. Volunteer tourism offers a new opportunity in the tourism industry. It helps to create a supply chain of tourists. It also offers quality options aimed at satisfying tourists. The placement is flexible to ensure satisfaction and convenience of employees. Volunteer tourism is important as it helps in the creation of sustainable tourism products.

The paper “How HTC Vive Should Strengthen Its Competitive Advantage” is an exciting example of a case study marketing. The five force analysis is mainly pegged on evaluating the balance of business power comparative to competitors in the same industry pursuing the same market globally. It Assumes that the crucial sources dictate the competitive power in a business setup.

Another method that Sears will consider using to draw customers to the stores is by the sale of special coupons to customers who make purchases up to a specified amount of money. Other methods will be looked into to ensure they are effective and will serve the purpose intended; to drive up sales figures for the company. 

Different stakeholders in the industry operate under regulations of state laws on the distribution of alcoholic drinks. The federal government has in place measures, although markets at times ignore them. There are diverse efforts to ensure proper marketing in the alcoholic drinks industry. There are basic legislations prohibiting false and misleading advertising of alcoholic drinks. 

This report will help to illustrate the significance of Airline ticket price fluctuations and revenue management strategies. The airlines selected for the analysis of data were British Airways, Virgin Atlantic; British Airways, Air France; British Airways, Monarch and EasyJet. Specific flights of each of the airlines are selected for keeping the consistency of the data intact.

The primary objective of the “Pink Ladies campaign” was to support the relaunch of HSBC’s Advance bank account. HSBC aimed to increase awareness about its bank products among young ambitious consumers. Other objectives included spreading the message across its target audience, building trust to the bank and fostering the decision to become a client of an HSBC.

To differentiate Jacobs, Shop from its competitors such as McDonald's, Jacob’s Coffee Shop will make sure that all the customers will be able to serve individual customers with individualized products thus making it easier for the firm to be able to enjoy their beverages and snacks in the best way possible. 

The paper highlights more benefits than the negative impacts of globalization. The reason for this is that the benefits outweigh the demerits of globalization. When competition increases, the consumers have the freedom to choose from a variety. Secondly, the prices will most likely be low thus enabling the consumers to spend money on other commodities.

Some of the protectionist policies set by developed countries make it almost impossible for the developing ones to reach the export markets. Even though globalization is all about relaxing some of the laws viewed as hurdles to the trade, some developed countries somehow complicate the policies. The developing countries have to keep relying on the developed ones in funds. 

The outline of this paper has the first part dealing with presenting this argument followed by an analysis of the same. Then, evidence fronted by both the opponents and the proponents of this notion will be scrutinized without bias. From the onset, this paper asserts that a team’s performance on the pitch is critical, and it has a direct influence on the SWOT outlook.

Any business seeking to expand into foreign markets like the Family Dollar Store would reap huge benefits from expatriate managers owing to their immense experiences, exposure and training in diverse cultures. Ahlstrom & Bruton (2009) believe the interaction with different cultures exposes them to a new paradigm in doing business.

The report uses secondary data to generate conclusions, and there is the consideration of ethics to avoid subjectivity. The discussion focuses on 3 Ps communication mix; push, pull and profile. There is an examination of each P in terms of performance in relation to the communication context. Lancôme is a leading cosmetics company with an excellent reputation. 

Most analysts and academicians, as well as businesses, consider potential benefits alone while downplaying the risks and disadvantages. In acquisitions, growing companies should consider both the advantages and disadvantages to avoid future pitfalls. Downplaying of risks leads a company to overvalue targets and pay premiums that are too high.

The paper “Relationship between Order Management and Customer Service” is a convincing example of the essay on marketing. Business organizations are developed by entrepreneurs and business proprietors with the single most objective of making profits. The organization production department can successfully come up with high quality and enhanced products at the right costs.

The paper "Parcel Delivery Service Concept for Consumers" is a great example of a marketing research paper. The concept of the marketing mix was coined by Professor Neil over fifty years ago. This concept was developed using the case of manufacturing firms where they were using the concept of product, price, and promotion commonly referred to as 4 Ps for marketing.

The paper "The External and Internal Environment Pertaining to the Logan Hotel" is a delightful example of a case study on marketing. The Logan hotel will delve into the business of hospitality and for which an initial phase of marketing planning is reported through this draft. The hotel chain has a very distinctive positioning of being a ‘Best cost provider’ as its business strategy.

This report also includes the target market, brand positioning, and marketing mix. The report also encompasses market development which shows how Nespresso will survive and struggle. Finally, there is an exit strategy for Nespresso. This report will give an overall view of the possible hurdles and the outcomes that Nespresso might have to face.

This firm is considered to be the direct forerunners of two of the major banking organizations namely Morgan Stanley and JPMorgan Chase in the context of the United States and on a global scale. In the year 2000, J.P. Morgan was obtained by Chase Manhattan Bank and they formed into a new organization i.e. JPMorgan Chase & Co.

The study also investigated and critically analyzed the organization's strategic position and strategic direction, with a clear identification of the methods by which the organization has been pursuing its strategy. While doing this, the study has made use of the Ansoff matrix and BCG matrix.

Direct and indirect competitor analysis will help in determining present risks and future opportunities in the target market. A comprehensive marketing plan, including budgeting and sales forecasting, will facilitate analyzing the strengths of the business plan in the short-term as well as long-term objectives and goal fulfillment.