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Marketing Essays

Result for Subject Marketing:
19930 essays
Integrated Marketing Communications for Coca-Cola Marketing Case Study
12 pages (3170 words) , Download 0 , Case Study
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The paper "Integrated Marketing Communications for Coca-Cola" is a great example of a marketing case study. Integrated Marketing Communications (IMC) refers to an effective and efficient approach essential in the achievement of objectives of a marketing campaign under the influence of diverse promotional techniques, which reinforce each other.
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How Do the Managers Launching a Niche Product Marketing Research Paper
9 pages (2766 words) , Download 0 , Research Paper
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The paper "How Do the Managers Launching a Niche Product" is a wonderful example of a research paper on marketing. A niche market is part of a larger market that a particular product is targeting. Therefore, a niche product is a product that targets a subset of a particular market. A niche market is a highly specialized market that aims to survive within a competitive environment.
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Educational Programs to Improve Reading and Writing Skills of English as a Second Language Students Marketing
11 pages (3182 words) , Download 0
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The paper “Educational Programs to Improve Reading and Writing Skills of English as a Second Language Students” is a creative example of the business plan on marketing. As a teacher for students with learning difficulties and for whom English is a second language (ESL), it has become quite to me that today's educational toys and programs are not specifically tailored to their needs.
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Customer Satisfaction and Loyalty in Airline Industry Marketing
9 pages (2834 words) , Download 0
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The paper "Customer Satisfaction and Loyalty in Airline Industry" is a perfect example of a report on marketing. Customer satisfaction and loyalty are important aspects for any business to succeed. The most important competitive advantages for the airline industry include service value, trust, loyalty, and the passengers’ satisfaction.
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Toyotas World Market Share Marketing Case Study
10 pages (2711 words) , Download 0 , Case Study
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The paper "Toyota’s World Market Share" is a perfect example of a case study on marketing. In the modern-day world, the Middle East has become one of the regions where the business has been booming. Many business enterprises have been set up which has resulted in infrastructure development and other economic and social development. One of the countries enjoying this experience is Qatar.
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Airline Marketing Marketing Case Study
20 pages (5470 words) , Download 0 , Case Study
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The paper "Airline Marketing" is a great example of a case study on marketing. The simulation games offered a chance of forming an airline company and running it. The aviation simulation game went through six rounds and the purpose was to create an airline with the aim of learning how to operate and manage a real airline company.
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Investment in Emerging Markets Marketing Coursework
10 pages (2768 words) , Download 0 , Coursework
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The paper "Investment in Emerging Markets" is a great example of marketing coursework. Expansion of a business is crucial since it helps in raising the revenue of the firm. Companies need to invest in markets where there is the hope of a better investment in the future for their growth (Williams, 2013) More and more enterprises are therefore deciding to invest in the emerging markets to exploit the opportunities that have not been exploited.
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Global Production Network for Samsung Mobile Marketing Case Study
11 pages (3446 words) , Download 2 , Case Study
Free
The paper 'Global Production Network for Samsung Mobile" is a good example of a marketing case study. The emergence of distributed systems and global productions that have brought together diverse economic actors has led to a rise in conceptual models that explain the development of the international political economy (IPE).
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Why Celebrity Endorsements Are Effective as Marketing Strategy Tools Marketing Assignment
11 pages (2803 words) , Download 1 , Assignment
Free
The paper "Why Celebrity Endorsements Are Effective as Marketing Strategy Tools " is a perfect example of a marketing assignment. Various studies have shown that celebrity endorsements are effective as marketing strategy tools because of their ability to appeal to a wider category of people through the association of products with known personalities.
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Factors Affecting Brand Preference of Samsung Mobile Phones Marketing Research Paper
12 pages (4245 words) , Download 0 , Research Paper
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The paper "Factors Affecting Brand Preference of Samsung Mobile Phones " is a perfect example of a marketing research paper. Samsung has established itself as one of the strongest producers of mobile phones across the world. Currently, the company is facing competition from different companies and for it to remain competitive; it has to understand succinctly, factors affecting its brand preferences.
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Risk Environments and Competitive Dynamics for Apple Company Marketing Case Study
11 pages (3054 words) , Download 0 , Case Study
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The paper 'Risk Environments and Competitive Dynamics for Apple Company" is a good example of a marketing case study. With globalization, there have been several changes in the way companies are operating. There has been an issue that companies need to be careful with for them to effectively operate in what they are doing. Different cultures have emanated due to the fact that the world has become a global village.
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Assessing and Evaluating Customers Satisfaction in Hilton Hotel Marketing Research Proposal
25 pages (6444 words) , Download 1 , Research Proposal
The paper "Assessing and Evaluating Customer’s Satisfaction in Hilton Hotel " is a perfect example of a marketing research proposal. Thіs thesіs іs аbout thе clіentele know-how іn hotels. The thesіs аssesses thе clіentele know-how іn relаtіve tο thе аntecedents οf behаvіourаl loyаlty. Behаvіourаl commіtment іs аssessed іn relаtіve tο clіentele sаtіsfаctіοnֽ emblem belіeve аnd emblem аttіtude.
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Consumer and Business to Business Marketing Marketing Coursework
12 pages (3504 words) , Download 0 , Coursework
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The paper "Consumer and Business to Business Marketing" is an outstanding example of marketing coursework. In the past, many introductory marketing courses and texts depicted that marketing is marketing regardless of the marketplace or product. However, with time a considerable number of marketing researchers and theorists have disputed these claims.
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The UK Labor Market Marketing Assignment
12 pages (2990 words) , Download 0 , Assignment
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The paper 'The UK Labor Market" is a good example of a marketing assignment. In this lesson, I learnt how the UK labour market has changed over the past five decades. This period has seen the decline of the traditional manufacturing industry e.g. shipbuilding and textiles. This has however paved way for the development of the service sector industry such as banking, IT and retail.
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Appraisal of Segmentation and Advertising in the Marketing Strategies of Italy Marketing Case Study
13 pages (4181 words) , Download 1 , Case Study
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In the case of Italy, segmentation as well as advertising has been a crucial challenge where the brand has been emphasizing its service options to segregate the target market along with fragmentizing its country system to promote each dimension of its tourism market through effective advertising.
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Market Analysis of Royale Ltd in Australia Marketing Case Study
11 pages (3218 words) , Download 0 , Case Study
Free
The paper "Market Analysis of Royale Ltd in Australia" is a perfect example of a marketing case study. Royale Ltd has in the last decade established its name in the European LED television market alongside traditional market players such as Sony, Panasonic, Sharp, LG, Phillips, and Samsung. Operating in such a huge and growing market has seen the firm increase its production capacity to meet growing demand.
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Measuring and Interpreting Brand Performance - Kit Kat Brand Marketing Case Study
7 pages (2121 words) , Download 0 , Case Study
Free
The paper 'Measuring and Interpreting Brand Performance - Kit Kat Brand " is a perfect example of a marketing case study. The aim of this report is to demonstrate the performance of the Kit Kat brand in the market. By using brand performance metrics, the brand’s performance can be measured and interpreted in relation to its position among its competitors.
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Product Design and Marketing of OMSI Marketing Case Study
9 pages (2753 words) , Download 0 , Case Study
Free
The paper "Product Design and Marketing of OMSI" is an outstanding example of a marketing case study. OMSI is top computer hardware manufacturers in the United States. The company had become old fashioned and the prices on its products had become slipping as it had in the innovative development of its products to go in line with the advanced technology.
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How Does Online Shopping Affect Women's Attitude towards Purchasing Fashion Products Marketing Research Paper
11 pages (2794 words) , Download 0 , Research Paper
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The paper “How Does Online Shopping Affect Women’s Attitude towards Purchasing Fashion Products” is an actual example of the research proposal on marketing. Online shopping is one of the basic sets of e-commerce that have become part and parcel of the modern man’s lifestyle. While online stores still face stiff competition from in-stores, there have been some enhancements in online shopping.
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Resource-based View Strategy versus Institution-based View Strategy in Marketing Marketing Essay
6 pages (1787 words) , Download 1 , Essay
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The paper 'Resource-based View Strategy versus Institution-based View Strategy in Marketing' is a great example of a Marketing Essay. Globalization and rapid technology change impacts on modern methods of management and marketing. New technology offers better marketing platforms and distribution channels and improves production processes and enhances product and service quality. 
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The Establishment of Donner Kebab Shop in Dubai Marketing Case Study
10 pages (2725 words) , Download 0 , Case Study
Free
The paper "The Establishment of Donner Kebab Shop in Dubai " is an outstanding example of a marketing case study. This project plan gives an overview of the launch of a new business project in Dubai thus Donner kebab snack shop. Donner Kebabs are more popular in the United Kingdom especially England as take-away food and over the years it has been regarded as a meal on the healthy side.
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The Youth Use the iPhone4, Their Buying Behaviours Marketing Case Study
8 pages (2507 words) , Download 0 , Case Study
Free
Generally, the paper "The Youth Use the iPhone4, Their Buying Behaviours " is a perfect example of a marketing case study. Apple Inc. is one of the largest companies globally; it is synonymous with producing high ends technologically advanced products like computers, laptops, tablet PCs and phones.
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Main Recommendations for Handling Resistance from Clients and Other Stakeholders Marketing Case Study
12 pages (3486 words) , Download 0 , Case Study
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The paper 'Main Recommendations for Handling Resistance from Clients and Other Stakeholders" is a good example of a marketing case study. In a competitive environment, maintaining leadership is not easy. New substitutes and products made using new technologies would keep entering the market eroding the competitiveness of existing firms.
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Marketing for Entrepreneurship Marketing Case Study
11 pages (3471 words) , Download 0 , Case Study
Free
The paper 'Marketing for Entrepreneurship' is a great example of a Marketing Case Study. This paper aims to look at activities that this privately owned small organization is engaged in entrepreneurial marketing and the manner in which it does so. The primary data used in this paper was gathered as a result of an interview conducted with the manager of this business. 
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Analysis of Chevrons Green Wash Ad Drive Marketing Case Study
7 pages (1903 words) , Download 0 , Case Study
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The paper "Analysis of Chevron’s Green Wash Ad Drive" is a good example of a marketing case study. Advertising trends have evolved dramatically over the decades and the message address system as well as how advertisements are executed have changed over the years from simple and blatant direct address methods such as product information to more subtle strategies such as product image; personalized and lifestyle modes.
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Dick Smith Overseas Market Expansion Marketing Case Study
12 pages (3257 words) , Download 0 , Case Study
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The paper “Dick Smith Overseas Market Expansion” is a forceful example of the case study on marketing. Dick Smith is an international retailer dealing in electronics. The company was formerly known as Dick Smith Electronics. It started in 1968 with Richard Dick Smith as the founder. It was formerly under the ownership of Woolworths Limited.
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The Development of Accounting Services Industry in the United States Marketing
11 pages (3082 words) , Download 0
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The paper “The Development of Accounting Services Industry in the United States” is an affecting example of the business plan on marketing. The accounting services industry is a lucrative, fast-growing field not only in the US. The economic recession has broadened the need for accounting services. 
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Models of Consumer Behavior Marketing Essay
16 pages (4354 words) , Download 0 , Essay
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The paper “Models of Consumer Behavior” is a convincing example of the essay on marketing. Consumer behavior can be broadly defined as the behavior displayed by consumers in the search, purchase, use, evaluation, and disposal of products or services that satisfy their needs (Peter, 2008). Consumer behavior involves factors that influence the decisions that buyers make.
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An Integrated Marketing and Communication Perspective Marketing Essay
13 pages (3575 words) , Download 0 , Essay
Free
The paper “An Integrated Marketing and Communication Perspective” is an impressive example of the essay on marketing. Integrated Management Communication is the method at which the business community communicates with its current and potential customers. This allows the customer to know which new products and services they can get from the companies that are using IMC.
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Integrated Marketing Communication Program for Yellowglen XV Marketing
14 pages (3899 words) , Download 0
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The paper “Integrated Marketing Communication Program for Yellowglen XV" is an outstanding example of the business plan on marketing. For very many years, marketing in organizations has remained a very important issue. This is because the market has continued to evolve and therefore demand that the marketing evaluate and consider their marketing strategies.
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Coca-Cola Company: Affecting the Consumer Decision-Making Process Marketing Case Study
15 pages (4355 words) , Download 0 , Case Study
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The external factors include reference groups, the family, social class, cultural, and also sub-cultural aspects. These factors have different levels of influence on the decision-making process. Some are more influential than others. The Coca-Cola beverage was developed in 1886 by John Stith Pemberton.
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Impact of External Factors on Consumer Decision-Making Process Marketing Case Study
14 pages (4012 words) , Download 0 , Case Study
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The paper “Impact of External Factors on Consumer Decision-Making Process” is a dramatic example of the case study on marketing. The decision for consumers to purchase a product or service is an ongoing process. Purchase decisions take different levels of thinking depending on the type of product or service. Also, consumer behavior is a significant concept in business today.
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Relevance of External Factors for Consumer Behaviour in the Airline Industry Marketing Term Paper
15 pages (4417 words) , Download 0 , Term Paper
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The paper “Relevance of External Factors for Consumer Behaviour in the Airline Industry” is a spectacular example of the term paper on marketing. The company’s performance can drastically be affected by the external factors that affect consumer choices. Marketers, for instance, should take into consideration some external factors that affect the consumers’ decision-making process.
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External Factors That Prompt Tourists to Purchase Certain Products or Services Marketing Essay
16 pages (4325 words) , Download 0 , Essay
Free
The paper “External Factors That Prompt Tourists to Purchase Certain Products or Services” is a thoughtful example of the essay on marketing. Consumer decision process refers to a decision process which is undertaken by buyers regarding potential market transaction prior to, during as well as after buying a particular product or service.
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Specific Factors Influencing Toyota Camry's Consumer Behaviour Marketing Term Paper
17 pages (4587 words) , Download 0 , Term Paper
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The paper “Specific Factors Influencing Toyota Camry's Consumer Behaviour” is a meaningful example of the term paper on marketing. This report has been drafted in a comprehensive manner to provide readers with an understanding of the various external factors which influence consumer patterns and consumer behavior. The report includes the example of a Toyota Camry.
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Outer Factors Affecting Clients' Behavior Marketing
17 pages (4354 words) , Download 0
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The paper “Outer Factors Affecting Clients' Behavior” is a thoughtful example of the report on marketing. This report has been designed to provide readers with a complete understanding of the external factors affecting consumer behavior of which Samsung refrigerators had been taken as an exclusive product to make the understanding more comprehensive and easier for understanding.
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Samsung Galaxy Note 3 - Determining the Consumer Decision Making Process Marketing Case Study
14 pages (3924 words) , Download 0 , Case Study
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The paper “Samsung Galaxy Note 3 - Determining the Consumer Decision Making Process” is a worthy example of the case study on marketing. In addition to internal factors, consumer decision making is influenced by external factors. External factors are not individualistic, but rather eternal to the consumer.
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External Factors That Determine Consumers Attitude in Buying a Smartphone Marketing Essay
16 pages (4171 words) , Download 0 , Essay
Free
The paper “External Factors That Determine Consumers’ Attitude in Buying a Smartphone” is a convincing example of the essay on marketing. In 2011, it was established that the world Smartphone market was growing at a rate of 6.1% though this was a slowing growth rate. This signals the fact that the market is slowly maturing despite the increased competition in the global market.
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General Motors Expatriation Failure in the Middle East Marketing Case Study
10 pages (2864 words) , Download 0 , Case Study
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The paper “General Motors Expatriation Failure in the Middle East” is a provoking example of the case study on marketing.  The General Motors Company, the GM, is an American multinational company that has its headquarters in Detroit, Michigan. This is a company that first found stability at home before going global thus involving in expatriation.
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External Factors That Influence Consumer Purchasing Decision Marketing Essay
15 pages (4087 words) , Download 0 , Essay
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The paper “External Factors That Influence Consumer Purchasing Decision” is a spectacular example of the essay on marketing. Consumer purchasing decision as presented in this paper refers to the behavioral dynamic in which the buyer identifies, purchases, and consumes services to meet their desires. Different processes are involved in buying decision making, which is influenced by varied factors.
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Perception of University Students towards Order Employees Marketing Research Proposal
10 pages (2500 words) , Download 0 , Research Proposal
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The paper "Perception of University Students towards Order Employees" is an outstanding example of a marketing research proposal. In the twenty-first century, population aging has become common in every country. Population aging is commonly known as the quiet transformation because it is gradual, continuous and in the long run inescapable.
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How Far Does Cathay Pacific Impact the Airline Market Marketing Research Proposal
10 pages (3012 words) , Download 0 , Research Proposal
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The paper 'How Far Does Cathay Pacific Impact the Airline Market" is an outstanding example of a marketing research proposal. Cathay Pacific airline was developed on 24 September 1946 (Funding Universe n.d.). The founders of the airline were two an Australian Sydney H. de Kanyzow and American Roy C. Farrell with each contributing HK$ 1 for registration.
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Classification and Selection of Marketing Strategies to Enter International Markets Marketing Research Paper
8 pages (2903 words) , Download 0 , Research Paper
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The paper "Classification and Selection of Marketing Strategies to Enter International Markets" is a great example of a Marketing Research Paper. Bank of Cancer Research (BCR) is an organization that manages its operations just like any other banking institution but all available profits are used to fund cancer research within different paradigms (Fazeli and Taherikia 2016). 
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Apple Inc - External Environmental Analysis, Sources and Factors of Sustainable Competitive Advantage Marketing
12 pages (3525 words) , Download 0
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The paper “Apple Inc - External Environmental Analysis, Sources and Factors of Sustainable Competitive Advantage” is a meaningful variant of the report on marketing. Apple Inc is an American based multinational company that deals in the design and sales of personal computers, smartphones, music devices and services, computer software, and a range of handheld gadgets.
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Future Market Share for Electric Vehicles Marketing Speech or Presentation
6 pages (1924 words) , Download 0 , Speech or Presentation
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The paper “Future Market Share for Electric Vehicles” is a cogent variant of the presentation on marketing. This report is focused on examining the development of the electric car industry and is solely directed towards Bayford Volkswagen Camberwell; a major car dealer in the country. It is meant to give a possible future direction of the overall growth and possible changes in the industry.
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Strategic Marketing Plans as a Continual and Systematic Process for Developing Effective Marketing Marketing Term Paper
14 pages (4288 words) , Download 0 , Term Paper
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The paper “Strategic Marketing Plans as a Continual and Systematic Process for Developing Effective Marketing” is an actual example of the term paper on marketing. Cooper (2000) explains that if an organization is to achieve marketing objectives, it has to consistently plan its activities in a conspicuous way more so in the current dynamic environment.
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Samsung Galaxy S4 - Strategic Programs for New Market Entry Marketing
14 pages (4218 words) , Download 0
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The paper “Samsung Galaxy S4 - Strategic Programs for New Market Entry” is an actual example of the business plan on marketing. This is a marketing plan for the Samsung Galaxy S4 phone. Samsung Electronics Company has been recently recognized to be manufacturing high tech phones with outstanding applications and software.
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Marketing Strategies for Mature and Declining Markets for Galaxy Tablets Marketing
14 pages (3413 words) , Download 0
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The paper “Marketing Strategies for Mature and Declining Markets for Galaxy Tablets” is an informative example of the business plan on marketing. The GAXALY Tab is the latest product from Samsung Company. The tablet has been developed through the tablets industry after a deep understanding of the consumers’ taste and preference.
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Joseph and Sons: Pioneer Strategies for the Product Marketing Business Plan
16 pages (4591 words) , Download 2 , Business Plan
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It also explains a number of strategic choices that need to be implemented by the business in the case study to maintain a competitive advantage in the shakeout, mature, and declining markets. It also provides an explanation of the right organizational structure that can result in achieving the marketing plans and proposes competitive strategies.
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Smart Machines Inc - Strategic Marketing Plan for the Smartphone in the Developing Countries Markets Marketing
17 pages (4528 words) , Download 0
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The paper “Smart Machines Inc - Strategic Marketing Plan for the Smartphone in the Developing Countries’ Markets” is a thoughtful example of the business plan on marketing. Market information indicates that the demand for Smartphones is set to rise in the coming decades (Ilyas & Ahson, 2006, p. 153). This demand will be experienced in developing countries in Asia, Latin America, etc.
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