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Marketing Essays

Result for Subject Marketing:
19930 essays
Globalization and Market Access, Big Players in the Chinese Market Marketing Coursework
10 pages (2999 words) , Download 0 , Coursework
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The paper "Globalization and Market Access, Big Players in the Chinese Market" is a perfect example of marketing coursework. Globalization is a reference to the closer integration of global economies across the economic, technological and cultural dimensions. However, other analysts describe globalization as the global spread of capitalism.
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Behavioral Approaches To Marketing Strategy Implementation Marketing Research Paper
14 pages (4112 words) , Download 0 , Research Paper
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The paper "Behavioral Approaches To Marketing Strategy Implementation" is a great example of a Marketing Research Paper. The following report is a business plan for the Hilton Hotel. As a business, Hilton Hotel is fortunate to have a permanent place to operate its business functions both locally and internationally. 
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Analysis of the Article Contextualization and Value-in-Context by Chandler and Vargo Marketing Article
10 pages (2819 words) , Download 0 , Article
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The paper "Analysis of the Article Contextualization and Value-in-Context by Chandler and Vargo" is a great example of a marketing article. Globalization and increased marketing conditions led to increased competition in foreign markets. In this case, traditional marketing approaches are no longer profitable, as they do not result in increased organizational market competitiveness.
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The Emerging Markets Multinationals Internationalization Marketing Coursework
9 pages (2625 words) , Download 1 , Coursework
Free
The paper "The Emerging Markets Multinationals Internationalization" is a great example of marketing coursework. Multinational corporations are business organizations or companies that have business operations in more than one country in a region or the entire world. Multinational corporations usually possess or control different means and factors that concern the production of goods, services and products.
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Consumer Decision Making - Internal Factors Marketing Coursework
8 pages (2211 words) , Download 0 , Coursework
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The paper 'Consumer Decision Making - Internal Factors" is a good example of marketing coursework. In an effort to understand the role of consumer behavior in shaping marketing strategies, marketers have extensively relied on the theories and practices advanced in behavioral sciences. Consumer behavior broadly refers to the conduct of consumers when buying and consuming goods and services.
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Myers: Customer Loyalty Programs and Customer Satisfaction Marketing Research Proposal
7 pages (2351 words) , Download 0 , Research Proposal
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Special knowledge is needed for business-to-business markets where business-to-business customers are more usually rational customers in comparison to business to consumers. The paper discusses the research proposal of Myer's case study which describes the literature review, research hypotheses, data collection methods, survey instruments.
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IChat Application - Marketing Strategies Marketing Case Study
11 pages (2964 words) , Download 0 , Case Study
Free
The paper "IChat Application - Marketing Strategies " is a good example of a marketing case study. IChat is referring to an instant messaging software application developed by Apple Inc so that they could be used on the Mac OS X operating system. It supports the instant messaging over the XMPP/Jingle or the OSCAR (AIM) protocol.
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Integrated Marketing Communications Design for Samsung Galaxy S5 Marketing Case Study
15 pages (4356 words) , Download 0 , Case Study
Free
The paper "Integrated Marketing Communications Design for Samsung Galaxy S5" is a great example of a marketing case study. Integrated marketing communications (IMC) refers to a consistent product, service, or brand messages that a company uses across different marketing channels (Naeem, Bilal & Naz, 2013).
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Western Companies' Responses to Consumer Product Boycotts in Saudi Arabia Marketing Research Proposal
9 pages (2890 words) , Download 0 , Research Proposal
Free
The paper "Western Companies' Responses to Consumer Product Boycotts in Saudi Arabia" is a perfect example of a marketing research proposal. The research topic is about the responses of Western companies to boycotts of their products or services by consumers in Saudi Arabia. One of the most well-known of these boycotts was the boycott launched against the Danish dairy food company Arla in 2005.
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Coca-Cola - Expansion of Markets and Business Operations, Competing for Market Dominance Marketing Case Study
15 pages (4022 words) , Download 0 , Case Study
Free
The paper “Coca-Cola - Expansion of Markets and Business Operations, Competing for Market Dominance” is a spectacular example of the case study on marketing. International marketing strategy has become a new paradigm in international business. In 1983 there was a thrilling book published by Theodore Levit about “The Globalization of Markets.”
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Capturing and Delivering Value Marketing Coursework
13 pages (3768 words) , Download 0 , Coursework
Free
The paper "Capturing and Delivering Value" is a great example of marketing coursework. The perceived worth of a product that a company makes translates into what in strict terms is seen as a value. More often than not, and to a company, the value of a product is measured regarding an equivalent monetary value that was used to produce the product, plus what can measure as profit to the business.
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Importance of the Buyer-Supplier Power in Management and Outcomes of the Buyer-Supplier Exchanges Marketing Coursework
11 pages (3143 words) , Download 0 , Coursework
Free
The paper "Importance of the Buyer-Supplier Power in Management and Outcomes of the Buyer-Supplier Exchanges" is an outstanding example of marketing coursework. The two most important players in the business world are the buyers and suppliers. In the study of value chains, any firm may become a supplier or a buyer.
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Target Consumer Culture Marketing Coursework
10 pages (2794 words) , Download 0 , Coursework
Free
The paper "Target Consumer Culture " is a great example of marketing coursework. There are so many factors that influence customers to purchase behavior. Some of these include social factors, economic factors, psychological factors, and personal factors. As part of their work, marketers are required to profile customers based on their unique characteristics.
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Pie in the Sky Digital Marketing Objectives Marketing Research Proposal
7 pages (1750 words) , Download 0 , Research Proposal
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The digital marketing objectives intend to increase targeted traffic, precisely the organic traffic volumes to the Pie in the Sky restaurant website. The main goal of the objective is to increase the number of visitors visiting the site who are interested in the restaurant's products and are interested in visiting the restaurant.
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Huawei as a Dark Horse in the Global Smartphone Market Marketing Case Study
11 pages (2966 words) , Download 1 , Case Study
Free
The paper 'Huawei as a Dark Horse in the Global Smartphone Market" is a good example of a marketing case study. Huawei is a smartphone company dealing with the manufacture and distribution of smartphones globally. The company has established itself in the smartphone industry despite the many challenges that it faces.
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The Impact of Marketing Ethics on Consumers Marketing Research Proposal
21 pages (6216 words) , Research Proposal
Nobody downloaded yet
The paper “The Impact of Marketing Ethics on Consumers“ is a  convincing variant on research proposal on marketing. A lot of unethical business practices have been evidenced in the business in the 21st century. The marketing practiced by a firm is capable of creating a positive image and enhance trust.
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International Marketing for Travel And Tourism Marketing Research Paper
12 pages (3000 words) , Download 1 , Research Paper
Free
The paper "International Marketing for Travel And Tourism" is a perfect example of a Marketing Research Paper. Riverview Hotel, Notown aims at attracting corporate customers likely to stay for two to three nights. The primary target in the market is the IT industry, mainly because of its propinquity to its facilities at Silicone Hill, also located in the U.S.
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Critical Analysis of an Organisations External Environment of Singapore Airlines Marketing Case Study
11 pages (3362 words) , Download 0 , Case Study
Free
The paper "Critical Analysis of an Organisations External Environment of Singapore Airlines" is a wonderful example of a case study on marketing. Businesses all around the world have to face external pressure due to the manner in which the external environment influences the decision making of different players in the industry (Tsiakkiros, 2002).
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Market Opportunity: Day Care in Saudi Arabia Marketing
15 pages (4203 words) , Download 0
Free
The paper "Market Opportunity: Day Care in Saudi Arabia" is an exceptional example of a business plan on marketing. “Little Stars” child care center will be the first international standard child care center to e established in Saudi Arabia and will be located in Jeddah city. The owner estimates that she will require $53,000 in order to launch the operations of this business successfully.
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Global Production Network of Sony PS4 Marketing Case Study
12 pages (3484 words) , Download 0 , Case Study
Free
The paper 'Global Production Network of Sony PS4" is a perfect example of a marketing case study. In the globalised economy, Global Production Networks (GPN) has played an important role in economic development. This is seen from sourcing of the inputs, imports of intermediate products, and the global sourcing behaviour.
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Factors to Consider to Establish Operations in Emerging Markets Marketing Coursework
10 pages (2906 words) , Download 0 , Coursework
Free
The paper "Factors to Consider to Establish Operations in Emerging Markets" is a great example of marketing coursework. Population patterns and the Gross Domestic Product (GDP) growth rates for emerging markets speak for themselves. Countries viewed as emerging markets are projected to add approximately 1.4 billion people to their middle-come earners in the following decade (Cavusgil et al. 2013, p 78-80).
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The Effect of Mobile Virtual Network Operator Entry to Saudi Arabia Telecommunication Market Marketing Research Paper
8 pages (2377 words) , Download 0 , Research Paper
Free
The paper "The Effect of Mobile Virtual Network Operator Entry to Saudi Arabia Telecommunication Market" is a great example of a marketing research paper. The main development area in Saudi Arabia's telecoms industry is high-value services for commercial and clients. This assumption is augmented by operators' capital as well as the operational outcome that depict a substantial uptake of future generation cellular phone.
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Entry of MacDonalds into the Iranian Market Marketing Case Study
8 pages (2489 words) , Download 0 , Case Study
Free
The paper 'Entry of MacDonald’s into the Iranian Market" is an outstanding example of a marketing case study. MacDonald’s has stood the test of time as one of the biggest fast-food outlets worlds over. This tradition of high-quality products, delivered over to customers in various markets, has catered for markets for over seven decades.
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Weight Loss Industry Situation Marketing Research Paper
9 pages (3273 words) , Download 0 , Research Paper
Free
The paper "Weight Loss Industry Situation" is a perfect example of a Marketing Research Paper. Body image and health are some of the factors that influence how and what consumers eat. Media Centre (2013) estimated that in 2013-14, the consumers spend $6.6 billion on health and weight loss industries. IBISWorld (2015) estimates, 64.7% of Australia’s adult population is either obese or overweight.
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Market Entry Strategies that Facilitates Entry of Companies into the International Markets Marketing Coursework
13 pages (3583 words) , Download 0 , Coursework
Free
The paper "Market Entry Strategies that Facilitates Entry of Companies into the International Markets" is a great example of marketing coursework. For numerous reasons, organisations adopt modes to penetrate foreign markets and seek novel distribution channels. International organisations can enter into foreign markets via different strategies where each strategy offers distinctive benefits and costs.
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Differences between the Joint Venture and Strategic Alliance Marketing Coursework
16 pages (4671 words) , Download 0 , Coursework
Free
The paper 'Differences between the Joint Venture and Strategic Alliance" is a perfect example of marketing coursework. The emergence of globalisation has had a huge impact on how companies operate (Chetty and Campbell, 2003). Rapid technological advancement, widespread changes as well as emerging markets have led to a significant level of acquisition and other collaborative activities with the aim of attaining sustainable competitive advantage.
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The External Environment of the Commonwealth Bank Marketing Case Study
11 pages (3216 words) , Download 0 , Case Study
Free
The paper "The External Environment of the Commonwealth Bank" is a perfect example of a case study on marketing. The banking industry is a very challenging one seeing as most players have to mitigate the effects of serious tragedies like financial downturns. Time and again, the world financial market gets affected by factors in microfinance.
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Effects of Consumers Brand Confusion on Consumer Empowerment Marketing Research Paper
11 pages (2750 words) , Download 0 , Research Paper
Free
The paper “Effects of Consumer’s Brand Confusion on Consumer Empowerment“ is a  potent variant on research paper on marketing. Consumer confusion is an incident where the consumer makes the wrong decisions when purchasing or where they lack confidence in making the correct decision while buying.
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The Role of Fashion in Feminism Marketing Essay
9 pages (2713 words) , Download 2 , Essay
Free
In the current society, fashion and feminism share an intimate link. Fashion displays express and shape identity through imbuing it for direct materials and reality Fashion is among the key subjects and interests of sociological issues in known social theories. This is evident in the way women wear and present themselves in society.
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Vision Consulting for Ventura Gym, New South Wales, Australia Marketing Research Proposal
17 pages (4926 words) , Download 0 , Research Proposal
Free
The paper "Vision Consulting for Ventura Gym, New South Wales, Australia" is an outstanding example of a marketing research proposal. Ventura Gym is located in New South Wales, Australia, and started its operations in January this year. It is a scientifically equipped gymnasium, has a well-trained staff, dietician, consultant and even a swimming pool.
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Din Tai Fung Strategies for Achieving Competitive Success Marketing Case Study
13 pages (3890 words) , Download 0 , Case Study
Free
The paper "Din Tai Fung Strategies for Achieving Competitive Success" is an outstanding example of a marketing case study. Din Tai Fung is a famous Australian restaurant that specializes in preparing steamed buns. The company originates from Taiwan but has subsidiaries in several counties including Australia, the United States, Singapore, Japan, Indonesia, Malaysia, Thailand and South Korea.
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Assessing the Effectiveness of Targeted Advertising among Internet Social Network Users Marketing Research Proposal
10 pages (3642 words) , Download 0 , Research Proposal
Free
The paper "Assessing the Effectiveness of Targeted Advertising among Internet Social Network Users " is a good example of a marketing research proposal. The overall objective of this proposed study is to assess the effectiveness of targeted Internet advertising among a particular group of Internet users, specifical students between the ages of 18 and 24 who are members of one or more social network sites.
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Conventions, Exhibitions and Business Meeting Activities Marketing Coursework
16 pages (4877 words) , Download 0 , Coursework
Free
The paper "Conventions, Exhibitions and Business Meeting Activities" is a great example of marketing coursework. A conference is defined as an event held by company management in order to meet and exchange views, open debate, convey messages, or give publicity to an opinion on a given issue (McDonald 2004).
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External Effects of Consumer Decision Making Process: Mobile Banking Service Marketing Coursework
15 pages (4188 words) , Download 0 , Coursework
Free
The paper "External Effects of Consumer Decision Making Process: Mobile Banking Service" is an outstanding example of marketing coursework. There are numerous reasons behind consumers deciding whether to purchase a commodity or service or not. Most of the times, this decision is dependent on their personal feelings tastes and attitudes.
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Hyper-Personalized Product Content at Coke, Apple, and Google Marketing Case Study
15 pages (4352 words) , Download 0 , Case Study
Free
The paper 'Hyper-Personalized Product Content at Coke, Apple, and Google" is a good example of a marketing case study. All companies are now aware of the personalization of products and services and their importance. Personalization has guaranteed the progress of tailor-made goods and services for clients.
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Mymanu CLICK-Truly Wireless Earbuds with Voice Translation Marketing Case Study
9 pages (2688 words) , Download 0 , Case Study
Free
The paper 'Mymanu CLICK-Truly Wireless Earbuds with Voice Translation" is a good example of a marketing case study. The disruptive innovation approach changes the existing market and creates a new version of it, which its resultant product entirely dictates. Mymanu is a disruptive business that is currently enjoying the rewards for its wireless earphones that have voice translation.
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Sponsorship of Gatorade and Melbourne City Football Club Marketing Research Proposal
10 pages (2683 words) , Download 0 , Research Proposal
Free
The paper "Sponsorship of Gatorade and Melbourne City Football Club" is a good example of a marketing research proposal. Football is a very much revered sport among so many people in the world. For various reasons, the number of football fans around the world is so enormous, most payloads of money just to follow their teams around the world during tournaments.
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The Car Rental in Auckland - SWOT Analysis, Marketing Strategy, and Marketing Mix Marketing
18 pages (4777 words) , Download 0
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The paper “The Car Rental in Auckland - SWOT Analysis, Marketing Strategy, and Marketing Mix” is a thoughtful example of the business plan on marketing. Research reveals that modern businesses strive to increase there market share and The New Zealand Car Rental Company is not exceptional from such objective.
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Integrated Marketing Communication - Case of Coca-Cola Marketing Case Study
15 pages (4166 words) , Download 0 , Case Study
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The paper "Integrated Marketing Communication - Case of Coca-Cola" is a great example of a case study on marketing. Marketing is the process through which planning and execution of conception, pricing, and promotion of commodities to create exchanges that satisfy organizational and individual objectives.
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Feasibility Analysis of Tours Choice Restaurant Marketing Case Study
13 pages (3812 words) , Download 0 , Case Study
Free
The paper "Feasibility Analysis of Tours Choice Restaurant" is a perfect example of a case study on marketing. Tours Choice restaurant will be a deluxe and highly modernized restaurant that will be devised to meet the immediate needs of its customers both locally and internationally. The company will be established in Darwin city (Getz 2000).
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McDonald's Company - Reasons for Choosing China Marketing
15 pages (4149 words) , Download 0
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The paper “McDonald's Company - Reasons for Choosing China” is a breathtaking example of the report on marketing. This report analyzes the various concepts and policies applied in the operations of McDonald’s company. Its main focus is human resource management as one of the most important factors that contribute to either success or failure of an organization.
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Marketing Analysis of Luxury Hotels Marketing Case Study
19 pages (5477 words) , Download 0 , Case Study
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The paper “Marketing Analysis of Luxury Hotels” is an outstanding example of a case study on marketing. In deciding what kind of guest services a hotel wants to provide and to whom the services will appeal the decision by management must be guided by the generic strategy they have chosen to pursue, either differentiation or cost leadership.
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Effect of Globalization on the Process of Designing Different Products Marketing Case Study
10 pages (2725 words) , Download 0 , Case Study
Free
The paper "Effect of Globalization on the Process of Designing Different Products" is a wonderful example of a case study on marketing. Even though many countries and companies have been operating just within the local markets, it is now emerging that internationalization is coming into play. This is to means that the previously enjoyed power in controlling people.
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Meeting the Increase of Air Travel in The Kingdom of Saudi Arabia Marketing Term Paper
13 pages (3573 words) , Download 0 , Term Paper
Free
The paper “Meeting the Increase of Air Travel in The Kingdom of Saudi Arabia” is a thoughtful example of the term paper on marketing. The history of civil aviation in the Kingdom of Saudi Arabia dates back to the year 1945 during the regime of King Abdul-Aziz when he was given a DC-3 Dakota airplane as a gift by the then US President, President Franklin D. Roosevelt.
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Interplay of External Factors on Consumer Decision-Making - Banking Industry Marketing Coursework
15 pages (4311 words) , Download 0 , Coursework
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The paper "Interplay of External Factors on Consumer Decision-Making - Banking Industry" is a great example of management coursework. The study of consumer behaviour has become advanced with researchers as well as marketers seeking to understand consumer motivations for product or service consumption.
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How MushyPea Is Marketed Using IMC Tools Marketing Case Study
13 pages (3684 words) , Download 0 , Case Study
Free
The paper "How MushyPea Is Marketed Using IMC Tools" is a great example of a marketing case study. Communication is a vital element in any business organisation as it aids it in its growth and prosperity, relationship creation, improves efficiency and effectiveness of the organisation and above all helps individuals learn about each other.
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Luxury Concierge Market in the UK Marketing Literature review
11 pages (3243 words) , Download 0 , Literature review
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The paper "Luxury Concierge Market in the UK" is an outstanding example of a marketing literature review. The Free Dictionary (2014) defines the concierge as either a “member of hotel staff in charge of special services for guests or an employee in an apartment house who directs or carries out various services relating to the building or its tenants (Para. 3-4).
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Paper-Based Urine Tests for Cancer Detection Marketing Coursework
11 pages (3071 words) , Download 0 , Coursework
Free
The paper "Paper-Based Urine Tests for Cancer Detection" is a great example of marketing coursework. Progressively, innovation is sparking creative connections in different disciplines. In this essay, the focus is on ‘Synthetic Biomarkers’ for cancer detection by Sangeeta Bhatia, a scholar, cancer researcher, as well as a biotech entrepreneur.
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Impact of Social Media on Consumer Brand Equity and Attitude towards Products Marketing Research Paper
27 pages (7689 words) , Download 1 , Research Paper
The paper “Impact of Social Media on Consumer Brand Equity and Attitude towards Products” is an informative example of the research paper on marketing. Recently, there has been a loss of brand authenticity and an increased impact on consumer awareness. There is a current improvement in marketing communication as a result of the emergence of the social web.
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Marketing Strategies for the New Gym Services of SportUNE Marketing Case Study
17 pages (4531 words) , Download 0 , Case Study
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The paper "Marketing Strategies for the New Gym Services of SportUNE" is a perfect example of a marketing case study. Looking at the market structure of SportUNE it is more likely for SportUNE to follow a pioneering role and look towards market expansion and increased penetration along with niche marketing of targeting the working women class for better growth and emerge as the market leader.
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