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Marketing Essays

Result for Subject Marketing:
19895 essays
Sponsorship of Gatorade and Melbourne City Football Club Marketing Research Proposal
10 pages (2683 words) , Download 0 , Research Proposal
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The paper "Sponsorship of Gatorade and Melbourne City Football Club" is a good example of a marketing research proposal. Football is a very much revered sport among so many people in the world. For various reasons, the number of football fans around the world is so enormous, most payloads of money just to follow their teams around the world during tournaments.
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The Car Rental in Auckland - SWOT Analysis, Marketing Strategy, and Marketing Mix Marketing
18 pages (4777 words) , Download 0
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The paper “The Car Rental in Auckland - SWOT Analysis, Marketing Strategy, and Marketing Mix” is a thoughtful example of the business plan on marketing. Research reveals that modern businesses strive to increase there market share and The New Zealand Car Rental Company is not exceptional from such objective.
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Integrated Marketing Communication - Case of Coca-Cola Marketing Case Study
15 pages (4166 words) , Download 0 , Case Study
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The paper "Integrated Marketing Communication - Case of Coca-Cola" is a great example of a case study on marketing. Marketing is the process through which planning and execution of conception, pricing, and promotion of commodities to create exchanges that satisfy organizational and individual objectives.
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Feasibility Analysis of Tours Choice Restaurant Marketing Case Study
13 pages (3812 words) , Download 0 , Case Study
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The paper "Feasibility Analysis of Tours Choice Restaurant" is a perfect example of a case study on marketing. Tours Choice restaurant will be a deluxe and highly modernized restaurant that will be devised to meet the immediate needs of its customers both locally and internationally. The company will be established in Darwin city (Getz 2000).
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McDonald's Company - Reasons for Choosing China Marketing
15 pages (4149 words) , Download 0
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The paper “McDonald's Company - Reasons for Choosing China” is a breathtaking example of the report on marketing. This report analyzes the various concepts and policies applied in the operations of McDonald’s company. Its main focus is human resource management as one of the most important factors that contribute to either success or failure of an organization.
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Marketing Analysis of Luxury Hotels Marketing Case Study
19 pages (5477 words) , Download 0 , Case Study
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The paper “Marketing Analysis of Luxury Hotels” is an outstanding example of a case study on marketing. In deciding what kind of guest services a hotel wants to provide and to whom the services will appeal the decision by management must be guided by the generic strategy they have chosen to pursue, either differentiation or cost leadership.
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Effect of Globalization on the Process of Designing Different Products Marketing Case Study
10 pages (2725 words) , Download 0 , Case Study
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The paper "Effect of Globalization on the Process of Designing Different Products" is a wonderful example of a case study on marketing. Even though many countries and companies have been operating just within the local markets, it is now emerging that internationalization is coming into play. This is to means that the previously enjoyed power in controlling people.
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Meeting the Increase of Air Travel in The Kingdom of Saudi Arabia Marketing Term Paper
13 pages (3573 words) , Download 0 , Term Paper
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The paper “Meeting the Increase of Air Travel in The Kingdom of Saudi Arabia” is a thoughtful example of the term paper on marketing. The history of civil aviation in the Kingdom of Saudi Arabia dates back to the year 1945 during the regime of King Abdul-Aziz when he was given a DC-3 Dakota airplane as a gift by the then US President, President Franklin D. Roosevelt.
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Interplay of External Factors on Consumer Decision-Making - Banking Industry Marketing Coursework
15 pages (4311 words) , Download 0 , Coursework
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The paper "Interplay of External Factors on Consumer Decision-Making - Banking Industry" is a great example of management coursework. The study of consumer behaviour has become advanced with researchers as well as marketers seeking to understand consumer motivations for product or service consumption.
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How MushyPea Is Marketed Using IMC Tools Marketing Case Study
13 pages (3684 words) , Download 0 , Case Study
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The paper "How MushyPea Is Marketed Using IMC Tools" is a great example of a marketing case study. Communication is a vital element in any business organisation as it aids it in its growth and prosperity, relationship creation, improves efficiency and effectiveness of the organisation and above all helps individuals learn about each other.
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Luxury Concierge Market in the UK Marketing Literature review
11 pages (3243 words) , Download 0 , Literature review
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The paper "Luxury Concierge Market in the UK" is an outstanding example of a marketing literature review. The Free Dictionary (2014) defines the concierge as either a “member of hotel staff in charge of special services for guests or an employee in an apartment house who directs or carries out various services relating to the building or its tenants (Para. 3-4).
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Paper-Based Urine Tests for Cancer Detection Marketing Coursework
11 pages (3071 words) , Download 0 , Coursework
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The paper "Paper-Based Urine Tests for Cancer Detection" is a great example of marketing coursework. Progressively, innovation is sparking creative connections in different disciplines. In this essay, the focus is on ‘Synthetic Biomarkers’ for cancer detection by Sangeeta Bhatia, a scholar, cancer researcher, as well as a biotech entrepreneur.
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Impact of Social Media on Consumer Brand Equity and Attitude towards Products Marketing Research Paper
27 pages (7689 words) , Download 1 , Research Paper
The paper “Impact of Social Media on Consumer Brand Equity and Attitude towards Products” is an informative example of the research paper on marketing. Recently, there has been a loss of brand authenticity and an increased impact on consumer awareness. There is a current improvement in marketing communication as a result of the emergence of the social web.
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Marketing Strategies for the New Gym Services of SportUNE Marketing Case Study
17 pages (4531 words) , Download 0 , Case Study
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The paper "Marketing Strategies for the New Gym Services of SportUNE" is a perfect example of a marketing case study. Looking at the market structure of SportUNE it is more likely for SportUNE to follow a pioneering role and look towards market expansion and increased penetration along with niche marketing of targeting the working women class for better growth and emerge as the market leader.
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Integrated Marketing Communications for Coca-Cola Marketing Case Study
12 pages (3170 words) , Download 0 , Case Study
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The paper "Integrated Marketing Communications for Coca-Cola" is a great example of a marketing case study. Integrated Marketing Communications (IMC) refers to an effective and efficient approach essential in the achievement of objectives of a marketing campaign under the influence of diverse promotional techniques, which reinforce each other.
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How Do the Managers Launching a Niche Product Marketing Research Paper
9 pages (2766 words) , Download 0 , Research Paper
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The paper "How Do the Managers Launching a Niche Product" is a wonderful example of a research paper on marketing. A niche market is part of a larger market that a particular product is targeting. Therefore, a niche product is a product that targets a subset of a particular market. A niche market is a highly specialized market that aims to survive within a competitive environment.
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Educational Programs to Improve Reading and Writing Skills of English as a Second Language Students Marketing
11 pages (3182 words) , Download 0
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The paper “Educational Programs to Improve Reading and Writing Skills of English as a Second Language Students” is a creative example of the business plan on marketing. As a teacher for students with learning difficulties and for whom English is a second language (ESL), it has become quite to me that today's educational toys and programs are not specifically tailored to their needs.
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Customer Satisfaction and Loyalty in Airline Industry Marketing
9 pages (2834 words) , Download 0
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The paper "Customer Satisfaction and Loyalty in Airline Industry" is a perfect example of a report on marketing. Customer satisfaction and loyalty are important aspects for any business to succeed. The most important competitive advantages for the airline industry include service value, trust, loyalty, and the passengers’ satisfaction.
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Toyotas World Market Share Marketing Case Study
10 pages (2711 words) , Download 0 , Case Study
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The paper "Toyota’s World Market Share" is a perfect example of a case study on marketing. In the modern-day world, the Middle East has become one of the regions where the business has been booming. Many business enterprises have been set up which has resulted in infrastructure development and other economic and social development. One of the countries enjoying this experience is Qatar.
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Airline Marketing Marketing Case Study
20 pages (5470 words) , Download 0 , Case Study
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The paper "Airline Marketing" is a great example of a case study on marketing. The simulation games offered a chance of forming an airline company and running it. The aviation simulation game went through six rounds and the purpose was to create an airline with the aim of learning how to operate and manage a real airline company.
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Investment in Emerging Markets Marketing Coursework
10 pages (2768 words) , Download 0 , Coursework
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The paper "Investment in Emerging Markets" is a great example of marketing coursework. Expansion of a business is crucial since it helps in raising the revenue of the firm. Companies need to invest in markets where there is the hope of a better investment in the future for their growth (Williams, 2013) More and more enterprises are therefore deciding to invest in the emerging markets to exploit the opportunities that have not been exploited.
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Global Production Network for Samsung Mobile Marketing Case Study
11 pages (3446 words) , Download 2 , Case Study
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The paper 'Global Production Network for Samsung Mobile" is a good example of a marketing case study. The emergence of distributed systems and global productions that have brought together diverse economic actors has led to a rise in conceptual models that explain the development of the international political economy (IPE).
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Why Celebrity Endorsements Are Effective as Marketing Strategy Tools Marketing Assignment
11 pages (2803 words) , Download 1 , Assignment
Free
The paper "Why Celebrity Endorsements Are Effective as Marketing Strategy Tools " is a perfect example of a marketing assignment. Various studies have shown that celebrity endorsements are effective as marketing strategy tools because of their ability to appeal to a wider category of people through the association of products with known personalities.
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Factors Affecting Brand Preference of Samsung Mobile Phones Marketing Research Paper
12 pages (4245 words) , Download 0 , Research Paper
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The paper "Factors Affecting Brand Preference of Samsung Mobile Phones " is a perfect example of a marketing research paper. Samsung has established itself as one of the strongest producers of mobile phones across the world. Currently, the company is facing competition from different companies and for it to remain competitive; it has to understand succinctly, factors affecting its brand preferences.
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Risk Environments and Competitive Dynamics for Apple Company Marketing Case Study
11 pages (3054 words) , Download 0 , Case Study
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The paper 'Risk Environments and Competitive Dynamics for Apple Company" is a good example of a marketing case study. With globalization, there have been several changes in the way companies are operating. There has been an issue that companies need to be careful with for them to effectively operate in what they are doing. Different cultures have emanated due to the fact that the world has become a global village.
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Assessing and Evaluating Customers Satisfaction in Hilton Hotel Marketing Research Proposal
25 pages (6444 words) , Download 1 , Research Proposal
The paper "Assessing and Evaluating Customer’s Satisfaction in Hilton Hotel " is a perfect example of a marketing research proposal. Thіs thesіs іs аbout thе clіentele know-how іn hotels. The thesіs аssesses thе clіentele know-how іn relаtіve tο thе аntecedents οf behаvіourаl loyаlty. Behаvіourаl commіtment іs аssessed іn relаtіve tο clіentele sаtіsfаctіοnֽ emblem belіeve аnd emblem аttіtude.
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Consumer and Business to Business Marketing Marketing Coursework
12 pages (3504 words) , Download 0 , Coursework
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The paper "Consumer and Business to Business Marketing" is an outstanding example of marketing coursework. In the past, many introductory marketing courses and texts depicted that marketing is marketing regardless of the marketplace or product. However, with time a considerable number of marketing researchers and theorists have disputed these claims.
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The UK Labor Market Marketing Assignment
12 pages (2990 words) , Download 0 , Assignment
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The paper 'The UK Labor Market" is a good example of a marketing assignment. In this lesson, I learnt how the UK labour market has changed over the past five decades. This period has seen the decline of the traditional manufacturing industry e.g. shipbuilding and textiles. This has however paved way for the development of the service sector industry such as banking, IT and retail.
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Appraisal of Segmentation and Advertising in the Marketing Strategies of Italy Marketing Case Study
13 pages (4181 words) , Download 1 , Case Study
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In the case of Italy, segmentation as well as advertising has been a crucial challenge where the brand has been emphasizing its service options to segregate the target market along with fragmentizing its country system to promote each dimension of its tourism market through effective advertising.
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Market Analysis of Royale Ltd in Australia Marketing Case Study
11 pages (3218 words) , Download 0 , Case Study
Free
The paper "Market Analysis of Royale Ltd in Australia" is a perfect example of a marketing case study. Royale Ltd has in the last decade established its name in the European LED television market alongside traditional market players such as Sony, Panasonic, Sharp, LG, Phillips, and Samsung. Operating in such a huge and growing market has seen the firm increase its production capacity to meet growing demand.
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Measuring and Interpreting Brand Performance - Kit Kat Brand Marketing Case Study
7 pages (2121 words) , Download 0 , Case Study
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The paper 'Measuring and Interpreting Brand Performance - Kit Kat Brand " is a perfect example of a marketing case study. The aim of this report is to demonstrate the performance of the Kit Kat brand in the market. By using brand performance metrics, the brand’s performance can be measured and interpreted in relation to its position among its competitors.
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Product Design and Marketing of OMSI Marketing Case Study
9 pages (2753 words) , Download 0 , Case Study
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The paper "Product Design and Marketing of OMSI" is an outstanding example of a marketing case study. OMSI is top computer hardware manufacturers in the United States. The company had become old fashioned and the prices on its products had become slipping as it had in the innovative development of its products to go in line with the advanced technology.
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How Does Online Shopping Affect Women's Attitude towards Purchasing Fashion Products Marketing Research Paper
11 pages (2794 words) , Download 0 , Research Paper
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The paper “How Does Online Shopping Affect Women’s Attitude towards Purchasing Fashion Products” is an actual example of the research proposal on marketing. Online shopping is one of the basic sets of e-commerce that have become part and parcel of the modern man’s lifestyle. While online stores still face stiff competition from in-stores, there have been some enhancements in online shopping.
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Resource-based View Strategy versus Institution-based View Strategy in Marketing Marketing Essay
6 pages (1787 words) , Download 1 , Essay
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The paper 'Resource-based View Strategy versus Institution-based View Strategy in Marketing' is a great example of a Marketing Essay. Globalization and rapid technology change impacts on modern methods of management and marketing. New technology offers better marketing platforms and distribution channels and improves production processes and enhances product and service quality. 
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The Establishment of Donner Kebab Shop in Dubai Marketing Case Study
10 pages (2725 words) , Download 0 , Case Study
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The paper "The Establishment of Donner Kebab Shop in Dubai " is an outstanding example of a marketing case study. This project plan gives an overview of the launch of a new business project in Dubai thus Donner kebab snack shop. Donner Kebabs are more popular in the United Kingdom especially England as take-away food and over the years it has been regarded as a meal on the healthy side.
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The Youth Use the iPhone4, Their Buying Behaviours Marketing Case Study
8 pages (2507 words) , Download 0 , Case Study
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Generally, the paper "The Youth Use the iPhone4, Their Buying Behaviours " is a perfect example of a marketing case study. Apple Inc. is one of the largest companies globally; it is synonymous with producing high ends technologically advanced products like computers, laptops, tablet PCs and phones.
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Main Recommendations for Handling Resistance from Clients and Other Stakeholders Marketing Case Study
12 pages (3486 words) , Download 0 , Case Study
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The paper 'Main Recommendations for Handling Resistance from Clients and Other Stakeholders" is a good example of a marketing case study. In a competitive environment, maintaining leadership is not easy. New substitutes and products made using new technologies would keep entering the market eroding the competitiveness of existing firms.
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Marketing for Entrepreneurship Marketing Case Study
11 pages (3471 words) , Download 0 , Case Study
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The paper 'Marketing for Entrepreneurship' is a great example of a Marketing Case Study. This paper aims to look at activities that this privately owned small organization is engaged in entrepreneurial marketing and the manner in which it does so. The primary data used in this paper was gathered as a result of an interview conducted with the manager of this business. 
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Analysis of Chevrons Green Wash Ad Drive Marketing Case Study
7 pages (1903 words) , Download 0 , Case Study
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The paper "Analysis of Chevron’s Green Wash Ad Drive" is a good example of a marketing case study. Advertising trends have evolved dramatically over the decades and the message address system as well as how advertisements are executed have changed over the years from simple and blatant direct address methods such as product information to more subtle strategies such as product image; personalized and lifestyle modes.
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Dick Smith Overseas Market Expansion Marketing Case Study
12 pages (3257 words) , Download 0 , Case Study
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The paper “Dick Smith Overseas Market Expansion” is a forceful example of the case study on marketing. Dick Smith is an international retailer dealing in electronics. The company was formerly known as Dick Smith Electronics. It started in 1968 with Richard Dick Smith as the founder. It was formerly under the ownership of Woolworths Limited.
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The Development of Accounting Services Industry in the United States Marketing
11 pages (3082 words) , Download 0
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The paper “The Development of Accounting Services Industry in the United States” is an affecting example of the business plan on marketing. The accounting services industry is a lucrative, fast-growing field not only in the US. The economic recession has broadened the need for accounting services. 
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Models of Consumer Behavior Marketing Essay
16 pages (4354 words) , Download 0 , Essay
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The paper “Models of Consumer Behavior” is a convincing example of the essay on marketing. Consumer behavior can be broadly defined as the behavior displayed by consumers in the search, purchase, use, evaluation, and disposal of products or services that satisfy their needs (Peter, 2008). Consumer behavior involves factors that influence the decisions that buyers make.
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An Integrated Marketing and Communication Perspective Marketing Essay
13 pages (3575 words) , Download 0 , Essay
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The paper “An Integrated Marketing and Communication Perspective” is an impressive example of the essay on marketing. Integrated Management Communication is the method at which the business community communicates with its current and potential customers. This allows the customer to know which new products and services they can get from the companies that are using IMC.
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Integrated Marketing Communication Program for Yellowglen XV Marketing
14 pages (3899 words) , Download 0
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The paper “Integrated Marketing Communication Program for Yellowglen XV" is an outstanding example of the business plan on marketing. For very many years, marketing in organizations has remained a very important issue. This is because the market has continued to evolve and therefore demand that the marketing evaluate and consider their marketing strategies.
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Coca-Cola Company: Affecting the Consumer Decision-Making Process Marketing Case Study
15 pages (4355 words) , Download 0 , Case Study
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The external factors include reference groups, the family, social class, cultural, and also sub-cultural aspects. These factors have different levels of influence on the decision-making process. Some are more influential than others. The Coca-Cola beverage was developed in 1886 by John Stith Pemberton.
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Impact of External Factors on Consumer Decision-Making Process Marketing Case Study
14 pages (4012 words) , Download 0 , Case Study
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The paper “Impact of External Factors on Consumer Decision-Making Process” is a dramatic example of the case study on marketing. The decision for consumers to purchase a product or service is an ongoing process. Purchase decisions take different levels of thinking depending on the type of product or service. Also, consumer behavior is a significant concept in business today.
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Relevance of External Factors for Consumer Behaviour in the Airline Industry Marketing Term Paper
15 pages (4417 words) , Download 0 , Term Paper
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The paper “Relevance of External Factors for Consumer Behaviour in the Airline Industry” is a spectacular example of the term paper on marketing. The company’s performance can drastically be affected by the external factors that affect consumer choices. Marketers, for instance, should take into consideration some external factors that affect the consumers’ decision-making process.
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External Factors That Prompt Tourists to Purchase Certain Products or Services Marketing Essay
16 pages (4325 words) , Download 0 , Essay
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The paper “External Factors That Prompt Tourists to Purchase Certain Products or Services” is a thoughtful example of the essay on marketing. Consumer decision process refers to a decision process which is undertaken by buyers regarding potential market transaction prior to, during as well as after buying a particular product or service.
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Specific Factors Influencing Toyota Camry's Consumer Behaviour Marketing Term Paper
17 pages (4587 words) , Download 0 , Term Paper
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The paper “Specific Factors Influencing Toyota Camry's Consumer Behaviour” is a meaningful example of the term paper on marketing. This report has been drafted in a comprehensive manner to provide readers with an understanding of the various external factors which influence consumer patterns and consumer behavior. The report includes the example of a Toyota Camry.
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Outer Factors Affecting Clients' Behavior Marketing
17 pages (4354 words) , Download 0
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The paper “Outer Factors Affecting Clients' Behavior” is a thoughtful example of the report on marketing. This report has been designed to provide readers with a complete understanding of the external factors affecting consumer behavior of which Samsung refrigerators had been taken as an exclusive product to make the understanding more comprehensive and easier for understanding.
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