The Organ Donation and Transplant Foundation of WA - Case Study Example

Organ Donation and Transplant Foundation of WA; Written Brief Organization Background Not everybody is born with tissues and organs that can last an entire lifetime. The Organ Donation and Transplant Foundation of WA offer valuable services to the Western Australia community by availing quality services and information that uphold tissue and organ donation. Enough persons to populate a small town-over 1600- are enrolled in the Australian waiting lists for organ transplant. Averagely, people enrolled in the list can wait between six months and four years with others dying before getting a second chance in life. The organization also holds that every person in Australia has a ten times bigger chance of needing an organ transplant than of being a donor. 90% of the entire Australian populace support tissue/organ donation but less than half of these are registered donors on the National Organ Donor Registry. Finding a tissue/organ match is usually a matter of life and death for persons with health problems and majority of these people never make it because the organ/tissue demand often outweighs the supply (Deierhoi, Wight and Chapman, 1997). The Internal and External Environment of the Organization Internal Environment; TOWS Analysis Strengths and Opportunities; Successful organizations build on their strengths in a bid to take advantage of available opportunities (Bramstedt and Down, 2011). The Organ Donation and Transplant Foundation of WA is no exception. The organizations strengths in community development, collaboration, research, online presence and administration are evident. These strengths have enabled the organization to stay afloat in the marketplace amidst stiff completion and threats. Weaknesses and Threats; Every organization has its strengths as well as its weaknesses and threats and so do the Organ Donation and Transplant Foundation of WA. The organization has no traceable record that reports trends and incidents of living donors in relation to life after donation. The organization does not have performance improvement programs for its staff as well as for the welfare of the donors so as to safe guard the donor’s life after donation. More so, the organization has not key initiatives in relation to what its doing to bridge the demand-supply gap in exception of creating community awareness. In addition, the organization has not created a culture where tissue/organ donation is a priority in society. The organization has no donor protection provisions in regard to protecting the donor’s intention where his/her family has not consented. Strengths 1. Community Development; The organization augments community understanding of organ/tissue donation through promotional events/programs and networking. 2. Collaboration; The organization collaborates with NGOs, consumers and stakeholders 3. Extensive Research; The organization conducts immense research relating to organ/tissue donation 4. online presence and Identifiable Name; The organization has an identifiable name with a website that promotes online presence 5. administration; The administrative structure is well defined Weaknesses 1. No traceable record that reports trends and incidents of living donors in relation to life after donation 2. No performance improvement programs for staff and donors; 3. No key initiatives to bridge the demand-supply gap; 4. The organization has not created a culture where organ donation is a priority in the society; 5. no donor protection provisions in regard to protecting the donors intention where his/her family has not consented Opportunities 1. Demand for more donors 2. Technology development internationally Strength and Opportunity 1. Use community development to develop a culture where organ donation is a priority in society to meet the demand for more donors. 2. Use the collaboration strength to enhance performance improvement 3. Use its online presence to perform extensive research in a bid to keep traceable records and reports as well as identify key initiatives to bridge the demand-supply gap and also identify ways of donor protection Weakness and Opportunity 1. Take advantage of the demand for more donors to create a culture where organ donation is a priority in society 2. Use advanced technology to enhance performance improvement, identify key initiatives to bridge the demand-supply gap and enhance donor protection. Threats 1. Donor shortage and increasing recipients 2. Difficulty in acquiring donor and family consent 3. Donation myths Strength and Threat 1. Use community development, collaboration, online presence and extensive research to solicit for more donors and acquit themselves with the needs of new recipients. 2. Use online tools to eradicate the donation myths that stop potential donors from donating Weakness and Threat 1. Keep traceable records and reports and trends and incidents of the donors life after donation and invent ways to improve their performance in a bid to encourage more donors to donate and meet the demand for more donations 2. Create a culture where donation is a top priority in society in a bid to eradicate the donation myths External Environment Stakeholders and competitors form core factors to consider when dealing with an organizations external environment (Miller and Truog, 2011). Stakeholders (public) and Competitors In western Australia, coping with competition is a normal way of life and one needs to know his/her competitors, compare themselves with the competitors, identify the competitors strengths and weaknesses, identify their strategies and ultimately devise a way in which to gain a competitive advantage against the competitors. The organizations barriers to its dominion are many. The organizations current competitors have many programs and key initiatives deployed in different locations in Australia and other places. Presently, the main competitors are NSW Organ and Tissue Donation Service and Kidney Health Australia. There are other competitors such as HealthInsite and WA-Donate Life plus many other state based agencies though majority of them lag behind with very little market command. The organizations stakeholders include the shareholders, the employees, the customers the trade associations, the suppliers as well as the community at large. More so, the organizations decisions are mostly influenced by the needs of the community, the media and the government with all of them having different priorities and agendas for the entire community that they serve. Every stakeholder holds a relationship with the organization and this relationship is the one that affects decisions made by the organization. Below is a chart portraying the organizations stakeholders. The Stakeholders Macro-environment; P.E.S.T.E.L Analysis In determining the macro-environment of an organization, various factors must be considered such as economic, political, technological, legal, environmental and socio-cultural factors as analyzed below. Political; Faith in the organization and the entire medical system is crucial to the success of tissue and organ donation. A sturdy political will to see the improvement of transplant outcomes definitely increase organ donation rates. There are various controversial issues related to the allocation of organs from the donor to the recipient. For example, there is a widely circulated myth by some people that livers should not be transplanted to alcoholics in danger of deterioration while other people believe that alcoholism is a medicinal problem just like diabetes. Economic; A country’s economic standing greatly affects an organizations strategic formulation. The organization majorly depends on government grants (state and federal), nongovernmental grants, fundraising and donations. The organization needs to come up with other workable funding strategies in a bid to increasing its reaching out to more donors. Socio-Cultural; Socio-cultural changes also trigger business strategies. The advent of globalization has brought in its wake a lot of changes in the community. One of these is that it has enabled the blending and mixing of different people from different cultures and backgrounds. Convincing people to engage in organ donation in such an environment can be very hectic unless effort is put to ensure that each person is accommodated and understood. This is because man is generally a cultural being and any information, actions and experience is interpreted according to one’s culture. Technological; Technology comes in handy when the organization needs to accurately identify diagnosis or the reasons for seeking healthcare and to identify the procedures performed to test or correct the illnesses that require attention. It is very important in the medical field because it allows one to easily access health records for use in clinical care, research and education. Thus, in order to stay afloat and increase donation rates, the organization needs to ensure that its technology is up to date and reliable. Environmental; Changes in climatic conditions are happening at a rate so high as compared to the rate of evolution and reproduction and even though some people adapt to this changing environment, the fact that some donors and recipients do not survive through these environmental changes after the transplantation process just digs loopholes in the entire organ/tissue donation process. The organization should put more effort in performance improvement so as to boost the donors trust. Legal; Organizations are oftenly confronted by state, local and federal regulations and laws. Western Australia has proposed laws that compel every adult to indicate his/her willingness to become donors when applying for driving license renewal in a bid to increasing the number of persons on the donor list. Though this a commendable move, the organization should lobby for more donor favorable laws in a bid to keep increasing their numbers in the register. The Organizations Vision, Mission, Goals and Strategies Mission; The organization’s core philosophy lies in providing quality service to its customers at a minimum cost, in a very friendly, warm and organizational spirit. Fostering, promoting and developing all facets of tissue and organ donation and establishing sustainable systems for improving community awareness concerning tissue and organ donation in the Western Australia community embodies the organization’s mission statement. Vision; Its vision is to be a leading organ/tissue donation and transplantation organization, thus becoming an organization of choice for most patients and society as a whole. Goals; The organization endeavors to coordinate life enhancing and life saving transplants for persons in the waiting list while offering support to the generous donors who have made it their concern to give other people a second chance in life. Its major goal is to increase the number of donors in the donation register as well as sensitize the community about the importance of organ and tissue donation. Strategies; The organization has five major performance strategies and these are; 1. Community Engagement and Education; Increasing the society’s understanding of tissue and organ donation. 2. Collaboration; Maximizing stakeholder, NGO’s and consumer collaboration. While keeping up its current strategies, at the same time, it should adopt some of its competitor’s strategies so as to be able to attain a high ground above its competitors. 3. Advocacy and Support; Maximizing advocacy and support networks for persons involved in the tissue and organ transplantation and donation process. 4. Development of Hospitals; Education, recognition and consultation of health professionals. 5. Website Creation and Maintenance; Maximizing online presence, interaction and services in a bid to provide support, networking and education. Recommended Strategies Get modernized and up to date technology to boost its performance in the market. Increase the number of donor registration centers in most frequented places so as to broaden thus increase their market target. Secure fresh financing for the attainment of its new high ground vision statement. Aim at securing and maintaining a good bargain in transplant costs so as to give it leverage above its competitors. Come up with a strategy that can work around the issue of cost of labor and security costs. This strategy may encompass charging higher costs for the particular kind of services. While keeping up its current strategies, at the same time, it should adopt some of its competitor’s strategies so as to be able to attain a high ground above its competitors. Strategy Implementation First things should always be done first. This way, the organization will ensure that it does not leave out any step in the plan. The management of the corporation will honestly undertake its controls and evaluation by doing a frequent evaluation of its long term objectives and using its high ground mission as a benchmark. That is evaluating whether the organization has ensured maximum safety for its customers, whether the organization has improved its productivity and whether it has gained in its market share. This evaluation will be done by the organization ensuring that its customers, employees, the community and the environment are put into consideration. The organization will also evaluate its performance by comparing its financial accounts with other financial projections and analyses to see if the strategy laid down is following its due course. Ultimately the productivity and success of this strategic plan will be determined by the benchmark of attainment of high ground mission statement, which is to embrace modern technology so as to boost its performance and increase customer satisfaction. Key Issues and Challenges Facing the organization; Clients Perspective A trip to any health care organization may at times make the one feel like he/she is on a conveyor belt. Understanding care delivery processes from the client’s point of view is of crucial importance if client centered service developments are to be implemented. People liken their care delivery processes to journeys and they see themselves as travelers treading through unknown exploratory expeditions where they are handed over from one department to the next in the organizations and hospitals. Though majority of healthcare organizations work in functional departments, 30% to 70% of works done within these departments do not benefit the clients. The satisfaction of a customer and the entire community should be established since it is only through this way that the health system can know how to improve its services (Dimitri and Cooper, 1999). Therefore, the progress of the health center should be tracked in the community and reports should be submitted indicating loopholes that need to be filled. The client’s journey has to be balanced and the client’s health, well being and family must be put into consideration not forgetting that the patients also have rights that need to be observed at the health care center. With all this said, it is obvious that the major issue and challenge faced by many organ donation organizations is customer trust in that majority of clients do not trust the donation process and therefore opt not to donate the required tissues and organs. More so, the organization also faces monitory problems with only a few sources left to meet its immense needs. Thus, the organization needs a total makeover if at all the number of donors in Western Australia is to increase (Gale Reference Team, 2009). How the Consultancy would Work with The organization Reporting Office; The consultancy will report to the volunteer officer who is directly under the project officer. Manner and Frequency of Reporting; The consultancy will prepare a proposal based on the recommended strategies and workable action plans which will be discussed with the volunteer officer and request the officer for permission implement the proposal in the organization. After the proposal is accepted and permission granted for implementation, the consultancy will immediately embark on the implementation based on a step by step approach. The consultancy will report to the volunteer officer at the implementation of every step until the last step is finally implemented. Reporting Timeframe; The reporting timeframe will be dependent on how long each step will take to implement. The proposal will hold a minimum of six months for the implementation of every step and therefore, the reporting timeframe will be after every six months. Manner of Accountability; The consultancy will propose to work hand in hand with the volunteer officer for accountability purposes and the consultancy will also undertake liability for any loss or damage. The Estimated Budget and Initial Ideas that We would Work on for the Organization The consultancy will divide itself into three coordination levels which are national (with one major office), regional (inclusive of autonomous communities), and local (with stakeholder, hospitals and NGO coordination teams). The overall budget dedicated for the consultancy for one year is $3,000,000. This figure is inclusive of salaries, training courses and the administrative budget. The team will be paid in accordance with activity performance. References Dimitri Novitzky & David Cooper. The Brain-Dead Organ Donor: Pathophysiology and Management. USA: Transplant Communications, Inc., 1999. Down Rena & Katrina Bramstedt. The Organ Donor Experience: Good Samaritans and the Meaning of Altruism. USA: Rowman & Littlefield Publishers , 2011. Mark Deierhoi, Jeremy Chapman & Celia Wight. Organ and Tissue Donation for Transplantation. USA: CRC Press; 1 edition, 1997. Gale Reference Team. Australia reports organ donation increased by 50% in 2008.: An article from: Transplant News. USA: Transplant Communications, Inc., 2009. Truog Robert & Franklin Miller. Death, Dying, and Organ Transplantation: Reconstructing Medical Ethics at the End of Life. USA: Oxford University Press, 2011. Read More