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Marketing Essays

Result for Subject Marketing:
19917 essays
An Assessment of Developing an Advertisement Campaign for Peperami Meat Snack Marketing Case Study
8 pages (2062 words) , Download 0 , Case Study
Free
The paper "An Assessment of Developing an Advertisement Campaign for Peperami Meat Snack " is a great example of a marketing case study. An advertisement campaign entails a series of advertisement information that have a common or single idea and theme that form an integrated marketing communication (IMC).
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Analysis of Saudi Airlines and Emirates Airlines Marketing Dissertation
222 pages (57486 words) , Dissertation
Nobody downloaded yet
The paper "Analysis of Saudi Airlines and Emirates Airlines" is a perfect example of a marketing dissertation. The airline industry stands out as a dynamic and progressive industry in the modern business world. It comprises of different small and major players who seek to take advantage of the progressing technological advances to marshal their competitive advantages.
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Investigation of Equity Markets to Ascertain Stability in the Current Financial Landscape Marketing
19 pages (5161 words) , Download 0
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The paper "Investigation of Equity Markets to Ascertain Stability in the Current Financial Landscape " is a perfect example of a marketing report. Prices of stocks and trading volumes play a vital part in market fluctuations of equity markets. This paper will consider ensembles of six stock price indices and the statistical properties of trading volumes.
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Marketing Strategies - Pauls Organic Full Cream Milk Marketing Case Study
11 pages (3297 words) , Download 1 , Case Study
Free
The paper 'Marketing Strategies - Pauls Organic Full Cream Milk" is a good example of a marketing case study. The key aim of this report is to examine the marketing strategies employed by Parmalat Australia Ltd to market Pauls's full cream milk. Pauls Full Cream Milk is a natural tasting and unhomogenized milk that is suitable for the whole family.
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Buying Process and Consumers Psychological Factors Marketing Literature review
6 pages (1806 words) , Download 0 , Literature review
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Generally, the paper "Buying Process and Consumers’ Psychological Factors " is an outstanding example of a marketing literature review. The success of managerial effectiveness in an organization is determined by the ability of the organization to influence decision outcomes (Farrell, & Schroder, 1999).
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Airline Services Providers Marketing Coursework
6 pages (1854 words) , Download 0 , Coursework
Free
The paper "Airline Services Providers" is a great example of marketing coursework. Based on the findings of the research report presented from responses of the targeted respondents, a comprehensive marketing framework can be drafted for implementation. The report covered different elements and concepts pertaining to airline business operations.
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Buying Process, Consumer Behaviour Marketing Essay
6 pages (1862 words) , Download 0 , Essay
Free
The paper "Buying Process, Consumer Behaviour " is a great example of a marketing essay. In order to formulate an effective marketing strategy, there is a need to comprehend the process, which various organisational buyers have to adhere to as they make purchasing decisions (Mihart, 2012). The marketer plays a significant role.
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How the National Australia Bank Delivers Its Services to the Market Marketing Case Study
13 pages (3494 words) , Download 0 , Case Study
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The paper 'How the National Australia Bank Delivers Its Services to the Market" is a good example of a marketing case study. The success of a business is determined by its ability to provide products that meet customers’ demands. In addition, the company must market its products in order to attract and retain its customers.
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Global Business Situation and Opportunity Analysis - Apple Inc Marketing Case Study
8 pages (2139 words) , Download 0 , Case Study
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The paper 'Global Business Situation and Opportunity Analysis - Apple Inc " is a good example of a marketing case study. The iphone is one of the most dominant technological devices in its market segment. Apple has been able to achieve phenomenal success in the marketing of the device. However, other makes of smartphones are starting to catch up with the iphone in terms of market share.
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Use of Social Networking Sites for Marketing Marketing Coursework
15 pages (4193 words) , Download 0 , Coursework
Free
The paper "Use of Social Networking Sites for Marketing" is a great example of marketing coursework. The contemporary world of business is changing at a rapid pace with a consequent demand for an equal pace in adopting new marketing practices. Organisations, in particular marketing managers, must strive hard to keep up with the rapid change through creating and implementing new and enhanced marketing strategies.
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Analysis of the Consumer Purchasing Process Marketing
8 pages (2129 words) , Download 0
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The paper "Analysis of the Consumer Purchasing Process" is a wonderful example of a report on marketing.  The objective of this assignment is to gain a thorough knowledge of the retail operations of Gap, Old Navy, and Banana Republic stores. I will analyze the online stores and the physical stores of all three in terms of their retail elements, retail types, and target markets.
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Emerging Positioning Strategies in Global Marketing Marketing Research Proposal
11 pages (3118 words) , Download 0 , Research Proposal
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The paper "Emerging Positioning Strategies in Global Marketing" is a wonderful example of a research proposal on marketing. This proposal analyzes the goals of the marketing strategy. Revenues, market share, and profits are the core goals of the marketing strategy. Methodologies play an important role in structuring, formulating, and implementing a marketing strategy.
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The Marketing Strategy for Carpet Cleaner Organization Marketing Case Study
11 pages (3002 words) , Download 0 , Case Study
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The paper "The Marketing Strategy for Carpet Cleaner Organization" is a great example of a case study on marketing.  The aim of this marketing strategy is to develop a game plan and approach in which it will assist the organization in formulating and implementing a marketing strategy. The carpet cleaner business is growing because of the boom in the construction industry.
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The Importance of Advertising Industry Marketing
10 pages (2935 words) , Download 0
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The paper "The Importance of Advertising Industry" is a great example of a report on marketing.Advertising began in the Christian era. Outdoor signs were used for advertising. Attractive advertisements were painted on the walls.However, advertising became more innovative and in the 1440’s an invention of a movable-type of advertising which was a printing press was introduced.
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Relationship between Quality of Service and Customer Satisfaction of HSBC Branches in Hong Kong Marketing
17 pages (7042 words) , Download 0
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The paper “Relationship between Quality of Service and Customer Satisfaction of НSBС Branches in Hong Kong” is a brilliant variant of the report on marketing. The Hong Kong and Shanghai Banking Corporation (HSBC) bank has been in existence since 1865, at the time when Hong Kong was under the British Empire.
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Internal Value Chain Analysis for Ben and Jerry's Ice Cream USA Marketing Case Study
7 pages (1906 words) , Download 1 , Case Study
Free
The paper “Internal Value Chain Analysis for Ben and Jerry's Ice Cream USA” is a great variant of the case study on marketing. Competitive advantage for an organization is taken to mean not just the ability to surpass or to match what the competitors have been able to do, but focusing on the discovery of what the customers really want.
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Nokia - in the Face of Avid Competition and Declining Sales Marketing Research Paper
9 pages (2765 words) , Download 0 , Research Paper
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The paper “Nokia- in the Face of Avid Competition and Declining Sales” is a thoughtful variant of the research paper on marketing. Nokia corporation provides equipment in telecommunication, internet services, applications, music, digital media, and digital map information. The company is located in Finland as its headquarters.
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Internal Factors that Influence Consumer Decision Making Process Marketing Essay
7 pages (2027 words) , Download 0 , Essay
Free
The paper "Internal Factors that Influence Consumer Decision Making Process" is a worthy example of an essay on marketing. Consumer behavior is one of the critical subjects in economics. The consumer or end-user forms the basis for production. The firm’s stability and profitability are determined by how to target consumers to react to the products or services.
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Customer Relationship Management in UAE Context- Programs and Technologies, Issues and Trends Marketing Essay
7 pages (1932 words) , Download 0 , Essay
Free
The paper “Customer Relationship Management in UAE Context- Programs and Technologies, Issues and Trends” is an exciting variant of the essay on marketing. Customer Relationship Management Systems are Information systems that track all the ways in which a company interacts with its customers and analyze these interactions to optimize revenue, profitability, customer satisfaction, etc.
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Service Quality in UAE Transport Sector Marketing Research Paper
10 pages (2945 words) , Download 0 , Research Paper
Free
The paper “Service Quality in UAE Transport Sector” is a worthy variant of the research paper on marketing. This study examines an impending challenge in the UAE road transport system which is poor service quality. Some of the contributory factors leading to the problem include; low demand for public transport services, congestion, poor management and coordination of projects,
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Google as a World Information Technology Leader Marketing Research Paper
9 pages (2449 words) , Download 0 , Research Paper
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The paper “Google as a World Information Technology Leader” is a spectacular variant of the case study on marketing. The global market is gradually developing and new industries are emerging. Among the emerging industries is the global market is the information technology (IT) industry. This industry has many sectors including the internet, online businesses as well as technological appliances.
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Marketing Matrix for SenseFly Marketing Case Study
9 pages (2441 words) , Download 0 , Case Study
Free
The paper 'Marketing Matrix for SenseFly" is a good example of a marketing case study. The product’s name is eBeeSenseFly. This innovation is a collaborative product of parrot and SenseFly. The two companies which are Parrot Group and SenseFly partnered in 2012 to come up with this innovation. The partnership was aimed at developing high-level manufacturing to facilitate rapid growth as well as new product innovation.
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Total Quality Services of Emirates Airline Clients Satisfaction Marketing Research Paper
6 pages (1724 words) , Download 0 , Research Paper
Free
The paper “Total Quality Services of Emirates Airline Clients Satisfaction” is a dramatic variant of the research paper on marketing. Fly Emirates is one of the largest companies that hold airline based in Dubai, United Arab Emirates (UAE). The Fly Emirates is one of the subsidiaries of the entire The Emirates Group that is wholly managed and owned by the Government of Dubai’s investment corporation.
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Strategic Marketing for Coles Supermarket in Australia Marketing Case Study
20 pages (5391 words) , Download 0 , Case Study
Free
The paper 'Strategic Marketing for Coles Supermarket in Australia" is a good example of a marketing case study. Coles supermarket has been in operation since 1914 (Coles.com.au, 2017). The supermarket operates in the Australian retail industry and has been under the new management of John Durkan since 2014.
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Marketing Issues, Changes in the Political System Marketing Essay
8 pages (2182 words) , Download 0 , Essay
Free
The paper "Marketing Issues, Changes in the Political System " is a great example of a marketing essay. According to chapter 4, the political and legal environment of the home country from which an organization or a business comes from that is seeking to enter the international business has the potential to impede the ability of the business or organization to effectively and efficiently compete.
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Marketing Management of Apple Marketing Case Study
9 pages (2398 words) , Download 0 , Case Study
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The paper 'Marketing Management of Apple" is a good example of a marketing case study. Public opinion is a collection of opinions of many people and the sum of their view. Public opinion can be influenced by public relations and political media and mass media use their advertising techniques to get information out and change the minds of individuals.
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Strategic Analysis of the Taj Hotels, Resorts and Palaces Marketing Case Study
7 pages (1792 words) , Download 1 , Case Study
Free
The paper 'Strategic Analysis of the Taj Hotels, Resorts and Palaces" is a good example of a marketing case study. This report presents a strategic analysis of the Taj Hotels, Resorts and Palaces’ (THRP) major macro-environmental determinants and their trends and how they affect the core operations and future growth options.
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Marketing Audit - Canon EOS Digital SLR Camera Marketing Case Study
9 pages (2583 words) , Download 0 , Case Study
Free
The paper 'Marketing Audit - Canon EOS Digital SLR Camera " is a good example of a marketing case study. This report is aimed at taking a critical look on Canon EOS Digital SLR Camera which is a product of Cannon Plc by discussing the company’s target market for the product, its marketing mix, the competitive advantage for the company and the effectiveness of its marketing alongside the determination of the success.
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Generation Y and Marketing Marketing Research Proposal
13 pages (3449 words) , Download 0 , Research Proposal
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The paper "Generation Y and Marketing" is an outstanding example of a marketing research proposal. Generation y is the generation that is born between 1980 and 1999. This generation is subjected to a social environment of overprotection that has caused them to stay longer in their parents’ homes. Hogeboom (2004) says this generation is found to be a job-hopping a lot as they seek the perfect opportunity to fully exploit their potential.
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Market Survey of Coles Supermarket Brand Marketing Assignment
53 pages (13334 words) , Assignment
Nobody downloaded yet
The paper "Market Survey of Coles Supermarket Brand" is a perfect example of a marketing assignment. Marketing research is frequently undertaken to obtain the latest trends and perspectives on customer tastes and preferences. The aim is this study is to obtain the consumers’ perceptions towards the Coles supermarket.
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Brand Equity and Associated Metrics Marketing Literature review
8 pages (2529 words) , Download 0 , Literature review
Free
The paper "Brand Equity and Associated Metrics" is an outstanding example of a marketing literature review. Branding discourse occupies central role in most marketing literature and real-life business situations. In the ever-growing competitive market where there is a consistent proliferation of new brands, brand equity becomes a core phenomenon in outwitting competition.
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Difference in Marketing Strategies between McDonalds and KFC Marketing Research Paper
25 pages (6486 words) , Research Paper
Nobody downloaded yet
The paper "Difference in Marketing Strategies between McDonald’s and KFC" is a great example of a research paper on marketing. The research focused on the different marketing strategies between McDonald and KFC, the leading fast-food companies in the world. The marketing strategies have been evolving, especially as a result of the introduction of computers and the internet.
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Consumer Behavior and Marketing Strategy Marketing Coursework
11 pages (2993 words) , Download 0 , Coursework
Free
The paper "Consumer Behavior and Marketing Strategy" is an engrossing example of coursework on marketing. The first step to consumer decision making is problem recognition. The root cause of making a decision starts with recognizing a particular problem by a consumer. The consumer has a need or a want that should be satisfied.
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Forward with Fairness Law and Policy Marketing Coursework
7 pages (2162 words) , Download 0 , Coursework
Free
The paper "Forward with Fairness Law and Policy" is a great example of management coursework. The federal government enacted the ard with Fairness law and policy to introduce changes in the labour laws in Australia. The aim of creating these laws was to establish flexible workplaces and protect the welfare of employees.
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The Evolving Role of Technology in Financial Services Marketing Essay
6 pages (1899 words) , Download 0 , Essay
Free
The paper "The Evolving Role of Technology in Financial Services " is a great example of a management essay. Since the advent of the earliest adding machines and mainframe computers, technology, and the innovations it has helped to bring about, has played an increasingly important role in the evolution of the financial services industry (Fabozzi, 2008).
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Individual Situation Analysis for MacDonalds Marketing Case Study
6 pages (1820 words) , Download 0 , Case Study
Free
The paper 'Individual Situation Analysis for MacDonald’s" is a good example of a marketing case study. A situation in terms of business may refer to the general context that a business organisation is operating. A situation analysis therefore defines and illustrates the general environmental state of a business.
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Trade Name and a Trade Mark Marketing Coursework
8 pages (2499 words) , Download 0 , Coursework
Free
The paper "Trade Name and a Trade Mark" is a great example of marketing coursework. There are a number of people that close contact has to be maintained mainly when the domain is being registered. Registration comprises of these groups of individuals. First is the registrant who is legally the owner of the domain. In many cases, business owners grant the web developers to be the owners of the domain which is not recommended.
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External and Internal Influences - Oz Clothing Company Marketing Case Study
14 pages (3772 words) , Download 0 , Case Study
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The paper 'External and Internal Influences - Oz Clothing Company " is a good example of a marketing case study. The productivity of the company has drastically gone down, and the cost of production has escalated in the recent past. International competition and economic meltdown are adversely affecting Australian manufacturing operations.
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The Adidas Company - Buzz Marketing Marketing Assignment
6 pages (1773 words) , Download 0 , Assignment
Free
The paper "The Adidas Company - Buzz Marketing" is an outstanding example of a management assignment. Attention entails the processing of the information received by the consumers when they are exposed to particular stimuli. It is thus the level of capacity of the consumers to regard the stimuli that they receive through various senses.
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Brand Portfolio - Qantas Marketing Case Study
6 pages (1741 words) , Download 0 , Case Study
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The paper 'Brand Portfolio - Qantas" is a good example of a marketing case study. Brand portfolio refers to the total collection of rights that a product may possess. Some organizations deal in multiple products and services, each of which may have its own brand either trade or service mark. They may be universal law marks or registered under statutes in various countries or states.
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Integrated Marketing Communication of Zara Company Marketing Case Study
14 pages (3730 words) , Download 8 , Case Study
Free
The paper 'Integrated Marketing Communication - Zara" is a good example of a marketing case study. Zara is a renowned clothing store and accessories line with a cumulative of over 1285 stores across the globe. Integrated Marketing communication (IMC) is a very essential tool through which the company can gain a greater consumer base and also create awareness of the intended event of Breast Cancer Research.
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Competitive Analysis of British Airline Marketing Case Study
13 pages (3422 words) , Download 0 , Case Study
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The paper 'Competitive Analysis of British Airline" is a good example of a marketing case study. British airline appears to be in a competitive environment. The company has struggled to keep its integrity and top-notch performance in the aviation sector. In addition, the sector has experienced increased traffic of new entrants and an increase in aircraft in all major airports (Giorgi, Irukli, Natia & Sopo 2011, p. 6).
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The Role and Nature of a Marketing Plan Marketing Essay
10 pages (2895 words) , Download 0 , Essay
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The paper "The Role and Nature of a Marketing Plan" is a great example of a marketing essay. Marketing is one of the most fundamental concepts that determine the success of any business. Dibb & Simkin (2008, p. 3), define marketing as an organisational function that involves a set of processes geared towards creating, communicating, providing value to customers, and managing relationships with customers.
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The Tourism Tropical North Queensland - Promotional Campaign Marketing Case Study
10 pages (2706 words) , Download 0 , Case Study
Free
The paper 'The Tourism Tropical North Queensland - Promotional Campaign" is a good example of a marketing case study. As requested, the following report portrays and exemplifies possible ways through which Tourism Tropical North Queensland can employ promotional campaigns to market the region.
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Advantages and Disadvantages of Operating as a Sole Trader Marketing Essay
6 pages (1795 words) , Download 0 , Essay
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The paper "Advantages and Disadvantages of Operating as a Sole Trader" is a great example of a marketing essay. A sole trader is a business that is controlled and owned by a single individual who takes all the profits, decisions, and responsibilities of the business they run. Although they are capable of employing workers, a sole trader does not have a separate authorized existence from the owner.
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The Fundamental Marketing Issues Marketing Essay
8 pages (2138 words) , Download 0 , Essay
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The paper "The Fundamental Marketing Issues" is a great example of a marketing essay. In the contemporary business world, marketing has developed into a complicated business activity. Marketing has become a crucial element in many organizations across the globe. The ever-changing consumer needs have forced organizations to place a greater emphasis on efficient marketing teams.
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Brand Management - Click Frenzy Marketing Assignment
11 pages (3103 words) , Download 0 , Assignment
Free
The paper "Brand Management - Click Frenzy" is a perfect example of a marketing assignment. Click frenzy is the leading online shopping website in Australia and it was launched in November 2012. Despite numerous challenges the company has continued to strengthen its weaknesses and over time, it has proved to be a useful resource to online shoppers both in the region and elsewhere (Richard & Wilson, 2005).
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Gyms and Fitness Centres in Australia Marketing Case Study
6 pages (1959 words) , Download 0 , Case Study
Free
The paper 'Gyms and Fitness Centres in Australia" is a good example of a marketing case study. Australia is rated as one of the most overweight countries globally. Even with Australia’s ever stretching waistlines, income for the contributors to fitness activities is anticipated to grow annually by 1.4% within the next five years.
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Predictors of Customers Loyalty Marketing Essay
8 pages (2316 words) , Download 0 , Essay
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The paper "Predictors of Customers Loyalty" is a great example of a management essay. Customer loyalty is a topic of concern for both business practitioners and academia. Most business operations have found that having loyal customers is beneficial, and it helps the business to grow (Wetsch, 2005).
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Creativity in Advertising Marketing Essay
8 pages (2337 words) , Download 0 , Essay
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The paper "Creativity in Advertising" is a great example of a marketing essay. Advertising is a type of communication aimed at persuading an audience such as readers, listeners and viewers to buy or react in a certain way upon products, services or ideas. When advertisements are carried out the contents comprises of the product or service name and how a given product or service possibly will benefit the buyer.
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