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Marketing Essays

Result for Subject Marketing:
19895 essays
Strategic Marketing for Coles Supermarket in Australia Marketing Case Study
20 pages (5391 words) , Download 0 , Case Study
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The paper 'Strategic Marketing for Coles Supermarket in Australia" is a good example of a marketing case study. Coles supermarket has been in operation since 1914 (Coles.com.au, 2017). The supermarket operates in the Australian retail industry and has been under the new management of John Durkan since 2014.
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Marketing Issues, Changes in the Political System Marketing Essay
8 pages (2182 words) , Download 0 , Essay
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The paper "Marketing Issues, Changes in the Political System " is a great example of a marketing essay. According to chapter 4, the political and legal environment of the home country from which an organization or a business comes from that is seeking to enter the international business has the potential to impede the ability of the business or organization to effectively and efficiently compete.
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Marketing Management of Apple Marketing Case Study
9 pages (2398 words) , Download 0 , Case Study
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The paper 'Marketing Management of Apple" is a good example of a marketing case study. Public opinion is a collection of opinions of many people and the sum of their view. Public opinion can be influenced by public relations and political media and mass media use their advertising techniques to get information out and change the minds of individuals.
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Strategic Analysis of the Taj Hotels, Resorts and Palaces Marketing Case Study
7 pages (1792 words) , Download 1 , Case Study
Free
The paper 'Strategic Analysis of the Taj Hotels, Resorts and Palaces" is a good example of a marketing case study. This report presents a strategic analysis of the Taj Hotels, Resorts and Palaces’ (THRP) major macro-environmental determinants and their trends and how they affect the core operations and future growth options.
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Marketing Audit - Canon EOS Digital SLR Camera Marketing Case Study
9 pages (2583 words) , Download 0 , Case Study
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The paper 'Marketing Audit - Canon EOS Digital SLR Camera " is a good example of a marketing case study. This report is aimed at taking a critical look on Canon EOS Digital SLR Camera which is a product of Cannon Plc by discussing the company’s target market for the product, its marketing mix, the competitive advantage for the company and the effectiveness of its marketing alongside the determination of the success.
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Generation Y and Marketing Marketing Research Proposal
13 pages (3449 words) , Download 0 , Research Proposal
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The paper "Generation Y and Marketing" is an outstanding example of a marketing research proposal. Generation y is the generation that is born between 1980 and 1999. This generation is subjected to a social environment of overprotection that has caused them to stay longer in their parents’ homes. Hogeboom (2004) says this generation is found to be a job-hopping a lot as they seek the perfect opportunity to fully exploit their potential.
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Market Survey of Coles Supermarket Brand Marketing Assignment
53 pages (13334 words) , Assignment
Nobody downloaded yet
The paper "Market Survey of Coles Supermarket Brand" is a perfect example of a marketing assignment. Marketing research is frequently undertaken to obtain the latest trends and perspectives on customer tastes and preferences. The aim is this study is to obtain the consumers’ perceptions towards the Coles supermarket.
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Brand Equity and Associated Metrics Marketing Literature review
8 pages (2529 words) , Download 0 , Literature review
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The paper "Brand Equity and Associated Metrics" is an outstanding example of a marketing literature review. Branding discourse occupies central role in most marketing literature and real-life business situations. In the ever-growing competitive market where there is a consistent proliferation of new brands, brand equity becomes a core phenomenon in outwitting competition.
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Difference in Marketing Strategies between McDonalds and KFC Marketing Research Paper
25 pages (6486 words) , Research Paper
Nobody downloaded yet
The paper "Difference in Marketing Strategies between McDonald’s and KFC" is a great example of a research paper on marketing. The research focused on the different marketing strategies between McDonald and KFC, the leading fast-food companies in the world. The marketing strategies have been evolving, especially as a result of the introduction of computers and the internet.
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Consumer Behavior and Marketing Strategy Marketing Coursework
11 pages (2993 words) , Download 0 , Coursework
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The paper "Consumer Behavior and Marketing Strategy" is an engrossing example of coursework on marketing. The first step to consumer decision making is problem recognition. The root cause of making a decision starts with recognizing a particular problem by a consumer. The consumer has a need or a want that should be satisfied.
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Forward with Fairness Law and Policy Marketing Coursework
7 pages (2162 words) , Download 0 , Coursework
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The paper "Forward with Fairness Law and Policy" is a great example of management coursework. The federal government enacted the ard with Fairness law and policy to introduce changes in the labour laws in Australia. The aim of creating these laws was to establish flexible workplaces and protect the welfare of employees.
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The Evolving Role of Technology in Financial Services Marketing Essay
6 pages (1899 words) , Download 0 , Essay
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The paper "The Evolving Role of Technology in Financial Services " is a great example of a management essay. Since the advent of the earliest adding machines and mainframe computers, technology, and the innovations it has helped to bring about, has played an increasingly important role in the evolution of the financial services industry (Fabozzi, 2008).
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Individual Situation Analysis for MacDonalds Marketing Case Study
6 pages (1820 words) , Download 0 , Case Study
Free
The paper 'Individual Situation Analysis for MacDonald’s" is a good example of a marketing case study. A situation in terms of business may refer to the general context that a business organisation is operating. A situation analysis therefore defines and illustrates the general environmental state of a business.
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Trade Name and a Trade Mark Marketing Coursework
8 pages (2499 words) , Download 0 , Coursework
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The paper "Trade Name and a Trade Mark" is a great example of marketing coursework. There are a number of people that close contact has to be maintained mainly when the domain is being registered. Registration comprises of these groups of individuals. First is the registrant who is legally the owner of the domain. In many cases, business owners grant the web developers to be the owners of the domain which is not recommended.
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External and Internal Influences - Oz Clothing Company Marketing Case Study
14 pages (3772 words) , Download 0 , Case Study
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The paper 'External and Internal Influences - Oz Clothing Company " is a good example of a marketing case study. The productivity of the company has drastically gone down, and the cost of production has escalated in the recent past. International competition and economic meltdown are adversely affecting Australian manufacturing operations.
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The Adidas Company - Buzz Marketing Marketing Assignment
6 pages (1773 words) , Download 0 , Assignment
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The paper "The Adidas Company - Buzz Marketing" is an outstanding example of a management assignment. Attention entails the processing of the information received by the consumers when they are exposed to particular stimuli. It is thus the level of capacity of the consumers to regard the stimuli that they receive through various senses.
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Brand Portfolio - Qantas Marketing Case Study
6 pages (1741 words) , Download 0 , Case Study
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The paper 'Brand Portfolio - Qantas" is a good example of a marketing case study. Brand portfolio refers to the total collection of rights that a product may possess. Some organizations deal in multiple products and services, each of which may have its own brand either trade or service mark. They may be universal law marks or registered under statutes in various countries or states.
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Integrated Marketing Communication of Zara Company Marketing Case Study
14 pages (3730 words) , Download 7 , Case Study
Free
The paper 'Integrated Marketing Communication - Zara" is a good example of a marketing case study. Zara is a renowned clothing store and accessories line with a cumulative of over 1285 stores across the globe. Integrated Marketing communication (IMC) is a very essential tool through which the company can gain a greater consumer base and also create awareness of the intended event of Breast Cancer Research.
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Competitive Analysis of British Airline Marketing Case Study
13 pages (3422 words) , Download 0 , Case Study
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The paper 'Competitive Analysis of British Airline" is a good example of a marketing case study. British airline appears to be in a competitive environment. The company has struggled to keep its integrity and top-notch performance in the aviation sector. In addition, the sector has experienced increased traffic of new entrants and an increase in aircraft in all major airports (Giorgi, Irukli, Natia & Sopo 2011, p. 6).
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The Role and Nature of a Marketing Plan Marketing Essay
10 pages (2895 words) , Download 0 , Essay
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The paper "The Role and Nature of a Marketing Plan" is a great example of a marketing essay. Marketing is one of the most fundamental concepts that determine the success of any business. Dibb & Simkin (2008, p. 3), define marketing as an organisational function that involves a set of processes geared towards creating, communicating, providing value to customers, and managing relationships with customers.
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The Tourism Tropical North Queensland - Promotional Campaign Marketing Case Study
10 pages (2706 words) , Download 0 , Case Study
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The paper 'The Tourism Tropical North Queensland - Promotional Campaign" is a good example of a marketing case study. As requested, the following report portrays and exemplifies possible ways through which Tourism Tropical North Queensland can employ promotional campaigns to market the region.
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Advantages and Disadvantages of Operating as a Sole Trader Marketing Essay
6 pages (1795 words) , Download 0 , Essay
Free
The paper "Advantages and Disadvantages of Operating as a Sole Trader" is a great example of a marketing essay. A sole trader is a business that is controlled and owned by a single individual who takes all the profits, decisions, and responsibilities of the business they run. Although they are capable of employing workers, a sole trader does not have a separate authorized existence from the owner.
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The Fundamental Marketing Issues Marketing Essay
8 pages (2138 words) , Download 0 , Essay
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The paper "The Fundamental Marketing Issues" is a great example of a marketing essay. In the contemporary business world, marketing has developed into a complicated business activity. Marketing has become a crucial element in many organizations across the globe. The ever-changing consumer needs have forced organizations to place a greater emphasis on efficient marketing teams.
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Brand Management - Click Frenzy Marketing Assignment
11 pages (3103 words) , Download 0 , Assignment
Free
The paper "Brand Management - Click Frenzy" is a perfect example of a marketing assignment. Click frenzy is the leading online shopping website in Australia and it was launched in November 2012. Despite numerous challenges the company has continued to strengthen its weaknesses and over time, it has proved to be a useful resource to online shoppers both in the region and elsewhere (Richard & Wilson, 2005).
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Gyms and Fitness Centres in Australia Marketing Case Study
6 pages (1959 words) , Download 0 , Case Study
Free
The paper 'Gyms and Fitness Centres in Australia" is a good example of a marketing case study. Australia is rated as one of the most overweight countries globally. Even with Australia’s ever stretching waistlines, income for the contributors to fitness activities is anticipated to grow annually by 1.4% within the next five years.
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Predictors of Customers Loyalty Marketing Essay
8 pages (2316 words) , Download 0 , Essay
Free
The paper "Predictors of Customers Loyalty" is a great example of a management essay. Customer loyalty is a topic of concern for both business practitioners and academia. Most business operations have found that having loyal customers is beneficial, and it helps the business to grow (Wetsch, 2005).
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Creativity in Advertising Marketing Essay
8 pages (2337 words) , Download 0 , Essay
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The paper "Creativity in Advertising" is a great example of a marketing essay. Advertising is a type of communication aimed at persuading an audience such as readers, listeners and viewers to buy or react in a certain way upon products, services or ideas. When advertisements are carried out the contents comprises of the product or service name and how a given product or service possibly will benefit the buyer.
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Key Elements of the Strategic Plan Marketing Coursework
12 pages (3317 words) , Download 0 , Coursework
Free
The paper "Key Elements of the Strategic Plan" is an outstanding example of marketing coursework. The aim of the strategic plan is to ensure that the company is able to penetrate into the supercharger market, manufacture the corkscrew supercharger in the lowest costs possible maintaining high degrees of quality satisfy the needs of the customers and ultimately grow into a reputable corkscrew supercharger manufacturer.
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Company Entry Modes Marketing Essay
8 pages (2181 words) , Download 0 , Essay
Free
The paper "Company Entry Modes" is a great example of a marketing essay. If a company is seeking to enter into a new market, a venture, or an investment opportunity, there are a number of issues that management should put into consideration before making the crucial strategic decision. Out of the various modes a company can use, evaluation of the best option should be done in an in-depth manner for maximum benefits to be reaped.
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Global Operations of Wal-Mart, Costco and Aldi Corporations Marketing Case Study
8 pages (2235 words) , Download 0 , Case Study
Free
The paper 'Global Operations of Wal-Mart, Costco and Aldi Corporations " is a good example of a marketing case study. Wal-Mart, Costco and Aldi Corporations are the giant names in the retail market industry where some policies, which other small businesses follow are known by the name of such big houses.
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Service Blueprint Marketing Assignment
6 pages (1861 words) , Download 1 , Assignment
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The paper "Service Blueprint" is a perfect example of a marketing assignment. A service blueprint is a very important tool in the creation of competitive advantage through giving a detailed description of people, processes and systems that are used in enhancing service delivery (Kerner & Crawford, 2000). In this paper, the hotel industry has been chosen due to several factors.
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Analysis of McDonald and KFC Marketing Research Paper
8 pages (2368 words) , Download 0 , Research Paper
Free
The paper "Analysis of McDonald and KFC" is a great example of a research paper on marketing. The research focuses on the different marketing strategies between McDonald and KFC, the leading fast-food companies in the world. The marketing strategies have been evolving, especially as a result of the introduction of computers and the internet.
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Reason for Volkswagen, Toyota, Hyundai Operating Globally Marketing Case Study
14 pages (3890 words) , Download 0 , Case Study
Free
The paper 'Reason for Volkswagen, Toyota, Hyundai Operating Globally" is a good example of a marketing case study. Automotive industries are among the best fortune five hundred companies in the world. For instance, Toyota, Volkswagen and Hyundai have proved to the best automotive corporations in the world.
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Analysis of Tesco in Terms of Its Experiences in the Lucrative Market of China Marketing Research Paper
28 pages (7547 words) , Research Paper
Nobody downloaded yet
The paper "Analysis of Tesco in Terms of Its Experiences in the Lucrative Market of China" is a perfect example of a marketing research paper. The business research topic is “Factors affecting retail patterns in China using a case study of Tesco, which is one of the largest retailers in the world but failed to hit enough market in China.
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Lenovo as a Multinational Company in an Emerging Market Marketing Case Study
10 pages (2812 words) , Download 1 , Case Study
Free
The paper 'Lenovo as a Multinational Company in an Emerging Market" is a good example of a marketing case study. The current wave of economic liberalization in the present decade has seen the growth and expansion of companies in developing countries to global heights that challenge subsequent existing multinational businesses (Motohashi, 2015).
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Trading In a Monopolistic Competitive Markets Marketing Case Study
10 pages (2890 words) , Download 0 , Case Study
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The paper 'Trading In a Monopolistic Competitive Markets' is a great example of a Marketing Case Study. The report reveals business activities and market competition as practiced by PepsiCo. Attention is directed on the US market were PepsiCo has for years developed a massive customer base. The firm is an established producer of snacks partnering with Frito-lay Company.
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The Role and Operation of Marketing Marketing Essay
8 pages (2220 words) , Download 0 , Essay
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The paper "The Role and Operation of Marketing " is a good example of a marketing essay. Marketing is the process of management that identifies, anticipates and satisfies the profitability of customer requirements. Marketing refers to the process by with the want and needs of customers are determined and being in a position to deliver the products that can meet the wants and needs.
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Internal Factors Affecting Consumer Decision-Making Marketing Coursework
16 pages (4091 words) , Download 1 , Coursework
Free
The paper "Internal Factors Affecting Consumer Decision-Making " is a great example of marketing coursework. This paper mainly delves into internal factors that often affect the purchase of books and other commodities like clothing. It is noted that there are many internal factors that influence an individual to make a purchase either online or in a shopping Centre.
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The Insurance Market, Premiums and Loss Experience Marketing Coursework
12 pages (3034 words) , Download 0 , Coursework
Free
The paper "The Insurance Market, Premiums and Loss Experience" is a great example of marketing coursework. In this article, there is an analysis of the factors that an FD needs to know about the insurance market. Insurance pertains to the creation of protection and safekeeping in case of the occurrence of a loss so that a company that has insured is mitigated and compensated for the risk.
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K-means and SOMs in Capturing and Evaluating Markets Marketing Research Proposal
13 pages (3697 words) , Download 0 , Research Proposal
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The paper "K-means and SOMs in Capturing and Evaluating Markets" is an outstanding example of a marketing research proposal. Market segmentation is imperative for an organization’s marketing given that it offers an important platform for effective marketing strategies. In the contemporary business environment, due to their increased performance in artificial neural networks, has been integrated into management approaches.
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Strategic Analysis of Emirates Airlines Marketing Case Study
14 pages (3858 words) , Download 0 , Case Study
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The paper 'Strategic Analysis of Emirates Airlines" is a good example of a marketing case study. Emirates Airlines is an airline company established in 1985 and is based in the United Arab Emirates. The main area of service delivery is in the provision of commercial air transport services in the UAE and on the international platform (Emirates Group 2013).
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Mandatory Industry Code in the Franchising Industry Marketing Essay
8 pages (2735 words) , Download 0 , Essay
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The paper "Mandatory Industry Code in the Franchising Industry" is a great example of a marketing essay. The franchising has been experiencing tremendous changes that have marked many steps to its stabilization. The most notable development in the industry is the creation of the right rules and laws that can control most of the issue that affect the market in the recent past.
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Feasibility - Greenhouse Letting Agency Marketing Case Study
8 pages (2321 words) , Download 0 , Case Study
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The paper 'Feasibility - Greenhouse Letting Agency" is a good example of a marketing case study. The presentation is the feasibility study prior to the launch of the operations of the Greenhouse Letting Agency to ensure that the benefits of the business override the risks and losses. It includes a cash flow statement and research on the micro and macro markets.
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How Has History Played a Part Being a Gap between Full-service Airline and Low-Cost Carrier Marketing Essay
9 pages (2498 words) , Download 0 , Essay
Free
The paper “How Has History Played a Part Being a Gap between Full-service Airline and Low-Cost Carrier?” is an impressive variant of the essay on marketing. The aviation industry has changed tremendously since the post World War II period. This is in line with a dictum in the industry that “the only thing that is constant in aviation is change” (Pleul 2008).
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Consumer Behaviour and the Various Factors That Tend to Affect It - Porsche Cayenne Marketing Case Study
14 pages (3938 words) , Download 0 , Case Study
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The paper 'Consumer Behaviour and the Various Factors That Tend to Affect It - Porsche Cayenne " is a good example of a marketing case study. Every time we go to the market or shop or even a supermarket, we become consumers. A consumer is anyone who buys goods and/or services from the manufacturer for the higher end-use (Hebidge, 1981).
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Consumer Perceptions of Ads on YouTube and Facebook Marketing Case Study
12 pages (3559 words) , Download 0 , Case Study
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The paper "Consumer Perceptions of Ads on YouTube and Facebook " is a perfect example of a marketing case study. The changing communication setting is well documented in the literature as are the results of effective communication with the ever short-lived audiences. The aspect of communication that is under much limelight is those that are driven by the social media phenomenon.
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Toyota Company - Facing Stiff Competition in Australia Marketing Case Study
7 pages (2007 words) , Download 0 , Case Study
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The paper “Toyota Company - Facing Stiff Competition in Australia” is an intriguing example of the case study on marketing. The main issue that actually happens is that the government is strategizing on how to reduce smoking prevalence in Australia. The government is promoting anti-tobacco media campaigns, often called counter-advertising campaigns.
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The Role of Celebrities in Endorsement in Media Communication Marketing Term Paper
10 pages (3057 words) , Download 0 , Term Paper
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The following paper 'The Role of Celebrities in Endorsement in Media Communication' is a perfect example of a marketing term paper. Celebrity endorsements have become a common advertising tool. Most companies currently use celebrities to endorse their brand and this has become a trend in all industries.
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Benefits of Exporting the New Personal Computer from India Marketing Essay
6 pages (1756 words) , Download 0 , Essay
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The paper “Benefits of Exporting the New Personal Computer from India” is a well-turned example of the essay on marketing. The following are the pros of exporting the new PC from India: it will gain international market shares. By exporting the company will participate in the international market and gain a slice of its share from the enormous global market, etc.
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How to Maintain Successful Media Relations Marketing Case Study
18 pages (4663 words) , Download 0 , Case Study
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The following paper 'How to Maintain Successful Media Relations' is a wonderful example of a marketing assignment. An example of mass media exploitation is the exploitation of women. Women portrayals are often used in the media and this has been frowned upon by feminists as well as human rights activists.
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