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Marketing Essays

Result for Subject Marketing:
19702 essays
Colgate-Palmolive: Strategic Marketing Marketing Case Study
14 pages (4268 words) , Download 1 , Case Study
Free
These marketing strategies deal with the fact that the businesses are not the ones that create the needs of the customers but they contribute a lot in influencing the demand by coming up with designs that are attractive, work well. Businesses will also strive to communicate the features of their products to the customers by way of advertising.
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Marketing: Gravity Lights Product Marketing Case Study
14 pages (4046 words) , Download 0 , Case Study
Free
The chosen product is gravity lights, a product that provides an alternative source of energy especially to individuals in remote areas or energy-sensitive people who prefer saving energy by using alternatives that consumes less from the atmosphere and emits almost no harmful gases to the atmosphere.
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Strategic Marketing Plan Fun Features Restaurant in Parramatta, New South Wales Marketing Case Study
12 pages (3225 words) , Download 0 , Case Study
Free
The paper "Strategic Marketing Plan Fun Features Restaurant in Parramatta, New South Wales" is a good example of a marketing case study. This is a marketing plan for a ‘Fun Features restaurant’ a full-service restaurant in Parramatta, New South Wales. The restaurant will provide a community garden, themed dining areas, as well as complementary services in a casual, comfortable, and relaxing setting.
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Customer Service and Manage Quality Customer Service Marketing Literature review
9 pages (2525 words) , Download 0 , Literature review
Free
Quality customer service plays a critical role in any business. Any job that needs interaction with individuals requires having efficient customer service abilities so as to attract and retain customers. It is concerned with relating with individuals who form a critical part of everything businesses do.
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Possible Strategic Choices for Samsung Galaxy S4 Marketing Case Study
14 pages (3948 words) , Download 0 , Case Study
Free
The paper "Possible Strategic Choices for Samsung Galaxy S4" is a perfect example of a case study on marketing. The Samsung Galaxy S4 is a Smartphone manufactured by the Samsung Company. The company’s product has attracted many customers in the market enabling the company to realize a large sales volume within a short period.
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The Marketing Strategy of Qantas Airways Marketing Case Study
14 pages (3997 words) , Download 1 , Case Study
Free
The paper "The Marketing Strategy of Qantas Airways " is an outstanding example of a marketing case study. This report analyzes the marketing strategy for Qantas Airlines which will help the airlines to formulate, implement and develop marketing strategies based on the needs of the market. This report will formulate and lay stress on different angles and aspects like the market entry strategy.
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Advertising Regulations and Offensiveness Concern Marketing Essay
10 pages (2763 words) , Download 0 , Essay
Free
The paper "Advertising Regulations and Offensiveness Concern" is an outstanding example of a marketing essay. Wally Snyder, President Emeritus, American Advertising Federation, has remarked that there are three components of advertising ethics. These are i) truth, ii) fairness and iii) taste and decency.
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Joseph and Sons: Pioneer Strategies for the Product Marketing Business Plan
16 pages (4591 words) , Download 2 , Business Plan
Free
It also explains a number of strategic choices that need to be implemented by the business in the case study to maintain a competitive advantage in the shakeout, mature, and declining markets. It also provides an explanation of the right organizational structure that can result in achieving the marketing plans and proposes competitive strategies.
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Strategic Marketing Plan - PepsiCo Marketing Case Study
17 pages (4607 words) , Download 1 , Case Study
Free
The paper "Strategic Marketing Plan - PepsiCo" is an outstanding example of a marketing case study. Marketing currently is no longer tied to the products a company manufactures, but rather the stories the company tell consumers. Strategic marketing is a process that allows companies and business organizations to concentrate their resources on the best opportunities to increase significantly their sales.
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The Benefit of a Strategic Marketing Plan Marketing Assignment
14 pages (3934 words) , Download 0 , Assignment
Free
The paper "The Benefit of a Strategic Marketing Plan" is an impressive example of a Marketing assignment. Behind any successful business is an effective and strategic marketing plan. Thus, business/firms are advised to do what is seen as strategically right than what is immediately profitable’’. Marketing planning has regained recognition and is seen as first priority of development within an organization.
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The Participation of Australia in the US Market Marketing Case Study
6 pages (1850 words) , Download 0 , Case Study
Free
The paper "The Participation of Australia in the US Market " is a great example of a marketing case study. Peng (2008) says that in order for the hospitality industry to continue doing well then the business environment should be favourable. This will not only contribute to the growth of the organization but will also promote investment in this industry.
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Strategic Marketing Plans as a Continual and Systematic Process for Developing Effective Marketing Marketing Term Paper
14 pages (4288 words) , Download 0 , Term Paper
Free
The paper “Strategic Marketing Plans as a Continual and Systematic Process for Developing Effective Marketing” is an actual example of the term paper on marketing. Cooper (2000) explains that if an organization is to achieve marketing objectives, it has to consistently plan its activities in a conspicuous way more so in the current dynamic environment.
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Sass & Bide: Strategic Marketing Plan Marketing Case Study
16 pages (4904 words) , Download 0 , Case Study
Free
The paper "Sass & Bide: Strategic Marketing Plan" is a perfect example of a case study on marketing. Sass & Bide, a company manufacturing clothes for women and children, was established in 1999 by Heidi Middleton and Jane Clarke who were former accounting graduates. Its headquarters are situated in Sydney Australia with outlets in Wellington and Melbourne (Sass & Bide, 2013).
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Strategic Marketing Plan for Classic Designers Marketing Case Study
16 pages (4568 words) , Download 0 , Case Study
Free
The paper "Strategic Marketing Plan for Classic Designers" is an excellent example of a case study on marketing. This report will analyze the marketing plan for Classic Designers so that better strategies pertaining to marketing can be developed. The report will analyze the different strategy that Classic Designers will take in relation to market entry.
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Marketing Plan and Strategies of Qantas Airlines Marketing Case Study
16 pages (4399 words) , Download 0 , Case Study
Free
The paper "Marketing Plan and Strategies of Qantas Airlines" is a great example of a case study on marketing. The report covers various marketing concepts and strategies which include new market entry planning, different phases of a product life cycle along suitable strategies drafted for Qantas Airlines to deal with such stages of a product life cycle in an effective and efficient manner.
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Importance of Both Pioneers and Follower Strategies in the Sustainable Success of Firm Marketing Coursework
19 pages (5406 words) , Download 0 , Coursework
Free
The paper "Importance of Both Pioneers and Follower Strategies in the Sustainable Success of Firm" is a great example of marketing coursework. As argued by Schnaars (2002) that the choice of market entry either pioneer or followers is one of the major reasons for success or failure of new products or business organization.
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The Influenced Factors on Consumer Purchasing Decision: Thai Fashion Brands Marketing Dissertation
49 pages (15670 words) , Dissertation
Nobody downloaded yet
The paper "The Influenced Factors on Consumer Purchasing Decision: Thai Fashion Brands" is a worthy example of a dissertation on marketing. This study aims to find out and determine the consumer purchasing behavior associated with fashion clothing in Thailand. This included the establishment of the factors, which influence consumer behavior.
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Global Marketing - Maotai Expand in the UK Marketing Research Proposal
14 pages (4171 words) , Download 0 , Research Proposal
Free
The paper “Global Marketing - Maotai Expand in the UK” is an intriguing example of a research proposal on marketing. Maotai traces its roots back in Southwest China which is believed to have an exceptional climate other than its vegetation that is the reason why Maotai has a peculiar taste. Being the first Chinese wine to be produced on a large scale, Maotai has gained worldwide fame.
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Components of Advertising Ethics Marketing Report
8 pages (2609 words) , Download 0 , Report
Free
The success of business organizations depends on effective advertising since it is through advertising that they can inform the public and the target market about their products. Critics of the concept have pointed out that advertisers use deceitful, misleading advertisements and that they disregard their ethical responsibility by presenting vulgar, abhorrent, and indecorous advertisements.
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Client and Customer Relationship Management and Strategies Marketing Assignment
9 pages (2366 words) , Download 0 , Assignment
Free
The paper "Client and Customer Relationship Management and Strategies" is a worthy example of an assignment on marketing. As Gibbon puts it, we cannot specifically certain the possible height the human species is aspiring to achieve in his own heart. We can accept in a comforting position that every generation of the world is increasing in terms of real wealth, happiness, knowledge, and morals.
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Integrated Marketing Communication Report for Pebble Watch in Australian Market Marketing Case Study
12 pages (3474 words) , Download 0 , Case Study
Free
The paper "Integrated Marketing Communication Report for Pebble Watch in Australian Market" is a good example of a case study on marketing. Smartphone technology is a new concept set to revolutionize how people communicate and how they live. There are several apps and gadgets that fit together with Smartphone technology to solve the simple day to day lives of users all over the world.
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Marks Company: Strategic Marketing Plan Marketing Case Study
13 pages (3688 words) , Download 0 , Case Study
Free
A strategic marketing plan is a tool that every business or sales manager needs to effectively achieve the objectives of the company. Development herein refers to the company’s intentions of introducing its products into countries. This report purposes to provide hands-on experience in formulating, implementing, and measuring marketing strategies.
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Integrated Marketing Communication for KFC Company Marketing Case Study
12 pages (3321 words) , Download 0 , Case Study
Free
The paper "Integrated Marketing Communication for KFC Company" is a perfect example of a case study on marketing. This plan provides a detailed description of the marketing communication strategies that will be used to improve the domestic sales of KFC Company’s chicken products, especially Kentucky fried chicken in Melbourne.
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Commonwealth Bank Marketing Strategies Marketing Case Study
8 pages (2287 words) , Download 1 , Case Study
Free
The paper "Commonwealth Bank Marketing Strategies " is an outstanding example of a marketing case study. As economic globalization has intensified competition and created a climate for constant changes has made the banking sector realise the importance of customer relationship for their success. Winning and retaining customers was never such an important aspect for the banks.
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Cadbury: Marketing Strategies Marketing Case Study
14 pages (3941 words) , Download 0 , Case Study
Free
This marketing plan offers hands-on experience in implementing, formulating, and evaluating marketing strategies. It enhances a deeper understanding of a number of strategies for declining markets, mature, growth, and introduction markets and new market entries as well as new economy markets to sustain competitive leverage over product.
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Thai Fashion Brands and Consumer Behaviours Marketing Literature review
13 pages (4114 words) , Download 0 , Literature review
Free
The paper "Thai Fashion Brands and Consumer Behaviours" is a good example of a literature review on marketing. The fashion clothing industry has recently been of great interest to market researchers and practitioners (Bakewell et al., 2006). This is mainly because of the profitability associated with the industry.
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Target Market for Royal Mail Hotel Marketing Case Study
14 pages (4077 words) , Download 0 , Case Study
Free
The paper "Target Market for Royal Mail Hotel" is a perfect example of a case study on marketing. The success of a service provider is largely dependent on the manner customer satisfaction can be ensured through the services. An organization being able to work on the 7P’s of marketing is able to bring a change in the style of working and ensure long term success of the business.
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Market Strategies and Growth, Market Positioning, Segmentation and Targeting Marketing Assignment
16 pages (4367 words) , Download 0 , Assignment
Free
The paper "Market Strategies and Growth, Market Positioning, Segmentation and Targeting" is a wonderful example of an assignment on marketing. This paper looks at various aspects of marketing and answers to critical questions in various areas. The papers also look at market models, for example, BCG and their limitations.
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Pepsi and Coca-Cola Marketing Marketing Case Study
10 pages (2805 words) , Download 0 , Case Study
Free
Coca-Cola is reputed to be one of the most recognized brands in the world. Pepsi has also made significant headway in developing its products which has increased the appeal of its brands in different markets.  The soft drinks market is experiencing reduced growth and the two firms need to put in place effective measures to help them remain relevant in the market.
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Business Customs and Practices Marketing Assignment
10 pages (2500 words) , Download 0 , Assignment
Free
The paper "Business Customs and Practices" is a great example of a Marketing Assignment. The family is the most important situation because the population in Saudi Arabia champions cultural homogeneity. The family forms the primary basis of status and identity for the immediate focus of loyal individuals in relation to a tribal affiliation (Zaman, 2011).
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Flight Centre's Situation Analysis, SWOT Analysis and Marketing Strategy Marketing Case Study
9 pages (2578 words) , Download 1 , Case Study
Free
The paper “Flight Centre’s Situation Analysis, SWOT Analysis and Marketing Strategy” is a  thrilling example of a case study on marketing. Flight Centre was founded in 1981 by Graham Turner. It is the largest travel company in Australia and listed on the Australian Stock Exchange. It has over 2000 stores in 11 different countries with over 13,500 staff.
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Marketing Management - Wallace Bakery Company Marketing Case Study
11 pages (3737 words) , Download 0 , Case Study
Free
The paper 'Marketing Management - Wallace Bakery Company " is a good example of a marketing case study. The significance of a marketing consultant cannot be underestimated in a business organization. As such, those organizations that really means to realize profit and at the same time maintain the competitive advantage must seek the knowledge of marketing consultant.
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McMalin's Prospects for Success in the Fast-Food Market Marketing Case Study
17 pages (4590 words) , Download 0 , Case Study
Free
The paper “McMalin's Prospects for Success in the Fast-Food Market" is a persuading example of a case study on marketing. This report examines the marketing plan for McMalin's fast food which will help in formulating, implementing and measuring marketing strategies. To develop the marketing strategies different aspects are being considered by identifying the market entry strategy, etc.
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Arthritis and Osteoporosis Western Australia Background Marketing Case Study
8 pages (2118 words) , Download 0 , Case Study
Free
Formerly, the organization was referred to as the Western Australian Arthritis and Rheumatism Foundation. The organization was inaugurated as one of the non-governmental organizations in the year 1972. The efforts of changing the organization to become one of the non-governmental organizations were led by scholars.
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The Food Marketing Sector Marketing Essay
7 pages (2152 words) , Download 0 , Essay
Free
The paper "The Food Marketing Sector" is an outstanding example of a marketing essay. The food marketing sector purchases the raw agricultural commodities and transfers those commodities into finished products which are finally consumed by consumers. This results in a different cost to be associated with the product like storage, transportation, and processing.
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Situational Analysis of the UK Wine Industry Marketing Case Study
8 pages (2269 words) , Download 0 , Case Study
Free
The paper “Situational Analysis of the UK Wine Industry” is an engrossing version of a case study on marketing. The UK has a tremendous wine industry that has been maintained at an approximately constant consumption level between 2006 and 2011. Due to unending demands on the market, the industry imports wine products from Europe, Asia US, South Africa, and South American countries.
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Arthritis and Osteoporosis Western Australia Marketing Case Study
8 pages (2193 words) , Download 0 , Case Study
Free
The Western Australia Arthritis & Rheumatism Foundation (WAARF) was commissioned in 1972 in the month of October being a non-governmental organization. Its main goals were education, care, and research. Successful capital fundraising appeal helped the organization to open its own Resource Center in the year 1994.
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Difference between Pull Promotional Strategy and Push Promotional Strategy Marketing Assignment
6 pages (1997 words) , Download 0 , Assignment
Free
The paper “Difference between Pull Promotional Strategy and Push Promotional Strategy” is a  brilliant version of an assignment on marketing. Marketing normally falls into two categories: pull and push marketing. These strategies are a must to marketers since it forms the basis through which they sell their products: good and services.
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Marketing Strategy of Lion Nathan China Business Company Marketing Case Study
5 pages (1479 words) , Download 0 , Case Study
Free
The paper “Marketing Strategy of Lion Nathan China Business Company" is a meaty variant of a case study on marketing. Marketing can be defined as the process of conveying the message or communicating about the value of your product or service to customers as well as potential customers for the purpose of selling that product or service (Kotler, Philip & Keller 2012).
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Global Market Opportunities - Boston Beer Company Marketing Case Study
11 pages (3260 words) , Download 0 , Case Study
Free
The paper "Global Market Opportunities - Boston Beer Company" is an outstanding example of a marketing case study. Boston beer Company was formed in the year 1984. Samuel Adams was an American patriot brewer. In honor of his contributions to the revolution of the beer company, his name was used as the beer brand.
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Strategic Marketing in Innovative Technology Companies Marketing Case Study
12 pages (3315 words) , Download 0 , Case Study
Free
Generally, the paper "Strategic Marketing in Innovative Technology Companies" is an outstanding example of a marketing case study. Smith always sat in his shop with his iPhone. Networking on social media is part of his routine and visiting the various sites of the industry has become part of his life.
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Uses and Gratification of Facebook Marketing Research Paper
11 pages (3179 words) , Download 0 , Research Paper
Free
Other key factors which the report throws light on are identification of population size, selection of the best sample, sampling methods. Thus in a nutshell the report will help in increasing the effectiveness and efficiency of research which will ultimately help to identify a path through which better results shall be obtained in an easier way.
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Strategic Marketing of Vodafone Hutchison Australia and the SBU as the Vodafone Per-Pai-Au Marketing Case Study
7 pages (2013 words) , Download 0 , Case Study
Free
The paper “Strategic Marketing of Vodafone Hutchison Australia and the SBU as the Vodafone Per-Pai-Au” is a persuading variant of case study on marketing. Vodafone Hutchison Australia (VHA) was formed in 2009 when Vodafone Australia Limited merged with Hutchison 3G Australia. Currently, the company has more than six million customers and is the third biggest Australia telecommunication company.
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Strategic Marketing Programs for Pioneer and Followers Marketing Term Paper
16 pages (4544 words) , Download 0 , Term Paper
Free
A pioneer may be in a position to lower its price and lower the business value for the follower or it can entirely obstruct entrance by controlling important distribution channels. Whether a pioneer or follower is seeking to frustrate newcomers, it is important to have a clear understanding of the defensive and entry strategies available.
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Strategies That Are Relevant to Toyota Motor Corporation Limited Marketing Coursework
18 pages (5146 words) , Download 0 , Coursework
Free
The paper "Strategies That Are Relevant to Toyota Motor Corporation Limited" is a brilliant example of coursework on marketing. Strategic marketing is an essential component for any company that intends to succeed in its business undertakings. Strategic marketing ensures that the company employs the right strategies in all the stages of its business circle.
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The Scope of the Impact of the Class Action against Vodafone Marketing Research Proposal
6 pages (1782 words) , Download 0 , Research Proposal
Free
The paper “The Scope of the Impact of the Class Action against Vodafone" is a worthy example of a research proposal on marketing. Australia’s telecom market revenues have reflected a mild downturn since 2011, with various analysts expecting it to remain subdued over the next few years. The Australian telecommunication market is highly competitive.
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Is Sales Ethics Oxymoron Marketing Literature review
5 pages (1534 words) , Download 0 , Literature review
Free
The paper "Is Sales Ethics Oxymoron?" is a good example of a literature review on marketing. Sales play an integral role in ensuring goods are transferred to consumers. However, a salesperson in an attempt to reach the target volume might behave unethically while interacting with various stakeholders like customers, competitors, and employers.
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Melbourne University and Integrated Marketing Communication Marketing Literature review
8 pages (2306 words) , Download 0 , Literature review
Free
Melbourne University is the second oldest public university in Australia established in 1853 after Sydney University. It commenced an education and research platform with sixteen students, four facilities, and four professors. It focuses majorly on rendezvous, teaching, learning, and research in a number of disciplines.
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Integrated Marketing Communication for M&Ms Candy Company Marketing Case Study
8 pages (2373 words) , Download 0 , Case Study
Free
The paper "Integrated Marketing Communication for M&M’s Candy Company" is an outstanding example of a case study on marketing. It is evidently clear from the discussion that marketing communication is the communication of information that has a singular objective of facilitating or expediting the exchange of process.
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The Impact of Branding on Customer Buying Behavior in Tobacco Industry in Azerbaijan Marketing Coursework
13 pages (4292 words) , Download 0 , Coursework
Free
The paper "The Impact of Branding on Customer Buying Behavior in the Tobacco Industry in Azerbaijan" is a good example of coursework on marketing. Azerbaijan has reported sales in tobacco courtesy of British American Tobacco. There have been increased sales of cigarettes from British American Tobacco especially with the introduction of a number of brands with ultra-lower and slimmer cigarettes.
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