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Marketing Essays

Result for Subject Marketing:
19702 essays
Developing Marketing Strategy for New Product Line Marketing Report
17 pages (4370 words) , Download 0 , Report
Free
The new product which is devised by Alstom and which is known by the name of Amos, operates as an autonomous system to facilitate and optimize the power plant processes and ongoing operations. . The system is capable of polling, transmitting, and receiving data, both analog and digital, at a high rate of speed, using secure digitizing protocols and error avoidance methods.
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Marketing Management Principles Marketing Assignment
5 pages (1371 words) , Download 0 , Assignment
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The paper "Marketing Management Principles" is a wonderful example of an assignment on category. The author argues in a well-organized manner that Convenience Products can be found in a convenience store, which is typically a small store and is characterized by being generally accessible or local in nature.
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The Marketing Approach of the Gap Company Marketing Case Study
11 pages (3095 words) , Download 0 , Case Study
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The company has obviously enjoyed a period of success which is why it has been able to expand to many parts of the world, notably Asia. In recent years, however, the company seems to be floundering, jumping from one marketing campaign to another without necessarily seeing an increase in the number of people patronizing its shops or actually buying products.
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Essentials of Marketing - Importance on the Foundation of a Marketing Plan Structure Marketing Assignment
6 pages (1612 words) , Download 0 , Assignment
Free
The paper “Essentials of Marketing - Importance on the Foundation of a Marketing Plan Structure”  is a meaty example of an assignment on marketing. The essence of marketing activities is associated with the identification of the consumers’ needs and wants, and then the satisfaction of what the consumer demands better than what competitors can offer.
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Overwhelming Trends and Experiences of International Students Enrolled in Massey Universitys Programmes Marketing Research Paper
7 pages (2012 words) , Download 0 , Research Paper
Free
The issues and problems associated with international students are not unique at Massey University. It happens everywhere, even among local universities. However, some students are integrated into the system more easily than others. And this is where the interplay between the personal, the cultural, and the organizational forces could come in.
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Trust and Distrust: the Dynamics of Relationship Marketing Marketing Literature review
12 pages (3418 words) , Download 0 , Literature review
Free
According to Wikipedia (2006), trust, as defined in the social sciences, is the belief in the good character of one party; the parties are believed to seek to fulfill policies, ethical codes, laws, and their previous promises. As noted above, the concept of trust is not new in the history of mankind. In fact, it is in the ideas of trust and cooperation that humans are able to flourish as a species.
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Successful Marketing Practices Marketing Assignment
6 pages (2040 words) , Download 0 , Assignment
Free
The paper "Successful Marketing Practices" is a wonderful example of an assignment on marketing. Marketing is a process by which the trading objectives of an organization are achieved by satisfying customer wants and needs. By paying attention to customer wants and needs, organizations are more likely to achieve their objectives in the marketplace.
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Integrated Marketing Communications, Societal Effects of Advertising, and Supportive Communication Elements Marketing Coursework
20 pages (5155 words) , Download 0 , Coursework
Free
Although advertising involves negative reactions from the majority of the population, its importance in a marketing communication plan can hardly be undermined. In spite of the criticisms leveled against it, advertising remains an effective marketing tool and has grown with time to permeate all facets of our lives.  
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Cost Of Quality, Quality Gurus and Customer Service and Quality Marketing Assignment
9 pages (2252 words) , Download 0 , Assignment
Free
Customers want their needs fulfilled and their problems solved by the product they are buying or using. If the product is meeting its requirements, only then the customers will be satisfied. Providing them products of superior quality only will ensure that the customers are satisfied with what they are buying.
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Retail Marketing Analysis on Next Plc Marketing Case Study
11 pages (3117 words) , Download 0 , Case Study
Free
Next plc is a company based in the United Kingdom that specializes in the home shopping and retailing of womenswear, menswear, childrenswear, interiors, accessories, fashion jewelry, and telecommunication software services. It falls into the industry sector of retailing, more specifically, apparel retailing.
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Tourism Marketing and Its Issues Marketing Case Study
7 pages (2005 words) , Download 0 , Case Study
Free
As we enter a new era of tourism, even the highest and a least hospitable spot in the world, the top of Mount Everest, has become something of a tourist destination. Interested parties can pay up to US$65,000 to one of several competing commercial companies in an attempt to get their name in the roll call of those who have reached its summit.
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Lifestyle and Benefits Analysis in the Automobile Industry Marketing Research Proposal
4 pages (1207 words) , Download 0 , Research Proposal
Free
An online car dealer examined has the fifth largest market share in the sector. In recent months, however, the company has faced stiff competition, resulting in sluggish sales. It has also observed negative changes in the behavior of its customers. These developments are adversely affecting its market position.
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EBay the Perfect eBusiness Marketing Case Study
10 pages (2836 words) , Download 0 , Case Study
Free
The organization is a facilitator between cultures. Merchant and bidders come from different parts of the globe. They have different languages. Merchants and bidders understand the cost published because there are available currency exchange calculators. The products have photos and specifications. Merchants’ backgrounds are published and rated with symbols that most languages understand.
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How Is Music Linked to the Consumption of Fashion Goods Marketing Essay
6 pages (1626 words) , Download 0 , Essay
Free
The paper "How Is Music Linked to the Consumption of Fashion Goods?" is an outstanding example of an essay on marketing. Popular culture today has two central components which are inalienably linked to each other i.e. music and fashion. Historically, the clothes worn by music and movie stars have been seen as desirable and beautiful by the youth of the nation for many decades.
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Changing of Advertising and Promotion over Decades Marketing Assignment
6 pages (1775 words) , Download 0 , Assignment
Free
Brand financial value is measured at the level of Earnings Before Interest & Tax. The brand exists only if it creates a profitable business. The journey of the brand is from awareness to strength to value. The brand has value addition- encourages trials, repeat sales, retains consumer base in spite of low-cost imitations or alternatives.
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Marketing and Design of products Marylebone Oxygen Bar Marketing Case Study
15 pages (3890 words) , Download 0 , Case Study
Free
This paper performs a marketing plan for new venture creation, namely the Oxygen Bar on the campus of Westminster Business School. It does it through three parts: the first part of the paper includes the product, its equipment, and its features evaluates the target group, sufficient for this business.
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Communication Campaign in Software Company Marketing Assignment
5 pages (1576 words) , Download 0 , Assignment
Free
The paper "Communication Campaign in Software Company" is a brilliant example of an assignment on marketing. A software company develops software for use in computerized organizations and also for personal use by individuals. It employs many programmers, graphic artists, and developers to produce software. Software companies are of two types.
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Marketing Plan for Veterans Association of Australia Inc Marketing Case Study
9 pages (2397 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Veterans Association of Australia Inc" is a perfect example of a case study on marketing. This marketing plan introduces a new product for Partners of Veterans Association of Australia Inc., a non-profit making entity established 14 years ago to cater for the welfare of partners of veterans and current defense forces officers in Australia.
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The Australia Marketing of Southwest Airlines Marketing Term Paper
5 pages (1575 words) , Download 0 , Term Paper
Free
The paper "The Australia Marketing of Southwest Airlines" is a brilliant example of a term paper on marketing. At present Southwest Airlines has been in service for 42 years. The airline is based in Dallas, in the United States of America. Southwest acknowledged for its commendable customer service conveyed by a workforce of just about 46,000 individuals.
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Organisational Conditions for Service Encounter-Based Innovation Marketing Assignment
11 pages (3024 words) , Download 0 , Assignment
Free
The paper "Organizational Conditions for Service Encounter-Based Innovation" is a wonderful example of an assignment on marketing. The service encounter is termed as the moment of truth for the organization as it determines whether the customers are satisfied with the services of the company. Consumer behavior factors also play an important role in terms of influencing the service encounter.
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Production of Digital Content for Academic Purposes Marketing Assignment
7 pages (2122 words) , Download 0 , Assignment
Free
The paper "Production of Digital Content for Academic Purposes" is a worthy example of an assignment on marketing. This marketing report will focus on Australia’s digital content industry. The industry has developed various products and services, which have been utilized in various sectors of the economy.
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El Paraiso Hotel Marketing Plan Marketing Case Study
16 pages (4531 words) , Download 0 , Case Study
Free
The hotel is facing huge competition both from Spain and abroad from the competitors who are also looking to tap the UK market. With the hotel's unique and exclusive services and products, it will be able to penetrate the market without. El Paraiso Hotel has drawn objectives, action plans, and marketing strategies to help it.
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Consumer Behaviour and Brand's Role in the Purchase Marketing Case Study
6 pages (1036 words) , Download 0 , Case Study
Free
The paper “Consumer Behaviour and Brand’s Role in the Purchase” is an intriguing example of a case study on marketing. The customer is a lady who values her physical appearances. She also wants to be attractive like the other girls and she goes on her own to research different brands of eye makeup that are in the market.
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Service Marketing: Four Encounters Marketing Case Study
11 pages (3183 words) , Download 0 , Case Study
Free
This report signifies the importance and application of various service marketing models and theories used in different encounters of service marketing. The report has been designed to illustrate four different encounters with the application of four different models which are cultural analysis, three-stage model of service consumption.
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International Marketing Marketing Case Study
7 pages (2317 words) , Download 0 , Case Study
Free
The paper 'International Marketing' is a wonderful example of a Marketing Case Study. In the modern-day that we are living with pets has become common and they have become the confidants of most people and mostly the elderly. In countries such as the United States pets are most common among all age groups. Pets in a way provide their owners with both the emotional and physical benefits. 
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Coca-Cola Company - Global Marketing Strategies Marketing Case Study
15 pages (3944 words) , Download 0 , Case Study
Free
The paper "Coca-Cola Company - Global Marketing Strategies " is an outstanding example of a marketing case study. Coca-Cola is one of those brands that are recognisable in every corner of the globe. In existence for more than a century, the Coke brand, and its company the Coca-Cola Company, is currently enjoying the success of being the number one brand in the world.
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Hong Kong International Airport: the Campaign Ho Ho Sik Marketing Case Study
7 pages (2118 words) , Download 0 , Case Study
Free
The Elaboration Likelihood Model demonstrates that ideas can be formed and later changed along a continuum from low elaboration to high elaboration. All promotional and advertising campaigns can be classified using the continuum based on the content of the campaign. This model has been advanced by researchers in the social psychology realm.
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The Partners of Veterans Association of Australia Incorporated Marketing Case Study
8 pages (2131 words) , Download 0 , Case Study
Free
The Partners of Veterans Association of Australia Inc. is a company founded in 1999 with the aim of restoring hope, offering support towards members of the family who had lost their loved ones but mostly in the line of duty. PVA’s primary perception is that there must always be a connection to signify this formerly neglected.
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Monitoring Marketing Strategies and Tactics for Fruit Juice Drinks Marketing Assignment
8 pages (2493 words) , Download 0 , Assignment
Free
The paper “Monitoring Marketing Strategies and Tactics for Fruit Juice Drinks" is a forceful example of an assignment on marketing. For the marketing campaign to succeed, it is important that marketers do make regular checks as to the effectiveness of the marketing strategy. This ensures that the management is able to control in an effective manner how the marketing strategy is working out.
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Toyotas World Market Share Marketing Case Study
10 pages (2711 words) , Download 0 , Case Study
Free
The paper "Toyota’s World Market Share" is a perfect example of a case study on marketing. In the modern-day world, the Middle East has become one of the regions where the business has been booming. Many business enterprises have been set up which has resulted in infrastructure development and other economic and social development. One of the countries enjoying this experience is Qatar.
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Mobile Product SLR-10 Marketing Case Study
6 pages (1634 words) , Download 0 , Case Study
Free
This is because the various aspects of demography determine the population’s accessibility to the market, their purchasing power, and their demand for our product SLR-10. The economic status of people in this region as well as the economic status of the country also influences the market performance.
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Market Entry Strategy: Case of Haier Marketing Case Study
6 pages (1894 words) , Download 0 , Case Study
Free
The paper "Market Entry Strategy: Case of Haier" is a perfect example of a case study on marketing. The report focuses on Haier a Chinese multinational organization that manufactures white goods and appliances in over 96 categories. The report looks at examining the organization i.e. Haier which will concentrate on its product, mission, and other aspects.
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Service Marketing: The Experience of the Breakdown in Service Provision Marketing Assignment
13 pages (4873 words) , Download 0 , Assignment
Free
The paper "Service Marketing: The Experience of the Breakdown in Service Provision" is a wonderful example of an assignment on marketing. The search for better and satisfactory services has been on the rise over the past decade. The provision of good service guarantees the service provider repeat customers and thus an ever-expanding and loyal customer base.
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Adopting Strategies to Ensure That Service Marketing Has Been Applied Effectively Marketing Case Study
9 pages (3418 words) , Download 0 , Case Study
Free
The paper “Adopting Strategies to Ensure That Service Marketing Has Been Applied Effectively" is a delightful variant of case study on marketing. Marketing is a process used by companies to communicate to customers on the value that their products and services consist of. The purpose of selling a service or a product to customers is looked at as an entity that requires marketers first.
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Buying and Selling of Admiral Group PLC Shares in the London Stock Exchange Market Marketing Case Study
6 pages (1711 words) , Download 0 , Case Study
Free
The paper "Buying and Selling of Admiral Group PLC Shares in the London Stock Exchange Market" is a perfect example of a marketing case study. The paper reports on the reasons for the choice of the shares of the mentioned company and lessons learned on the process of buying and selling of the stock.
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Corporate and Functional Objectives - G-etl Telecommunications Marketing Case Study
8 pages (2175 words) , Download 0 , Case Study
Free
The paper "Corporate and Functional Objectives - G-etl Telecommunications" is an outstanding example of a marketing case study. The process of starting an organization requires a well detailed strategy. Strategic planning is the process in which the direction and making of decisions are laid out in pursuing a business venture.
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Marketing Plan: Parmalat Australia Marketing Case Study
8 pages (2568 words) , Download 0 , Case Study
Free
To date, the company is one of the major producers of pasteurized milk, yogurt, fruit drinks, desserts, butter, creams, custard. Most of the company’s products are marketed under brand names such as. Nevertheless, due to the competitive nature of the Australian market and the global market in general, the company is faced with numerous challenges.
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Introducing Sale of New Cars by Tesco Marketing Case Study
8 pages (2861 words) , Download 0 , Case Study
Free
The paper "Introducing Sale of New Cars by Tesco" is a perfect example of a case study on marketing. Tesco PLC is a multinational company which offers groceries as well as other non food goods and services. The Company has been operational for close to a century. The company has a huge customer base with people spread across three continents.
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Apple's Environmental Analysis to Choose a Correct Competitive Strategy Marketing Case Study
8 pages (2804 words) , Download 0 , Case Study
Free
The paper “Apple’s Environmental Analysis to Choose a Correct Competitive Strategy" is an engrossing variant of a case study on marketing. Apple Inc. is one of the leading and most prestigious mobile and computer manufacturing companies in the world. The company has experienced immense growth especially in America, Europe, and Asia and Australia.
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Environmental Forces in Global Marketing in Australia Marketing Term Paper
8 pages (2366 words) , Download 0 , Term Paper
Free
The paper “Environmental Forces in Global Marketing in Australia" is an exciting example of term paper on marketing. The global economy is becoming increasingly integrated and liberalized due to the effects of globalization. Global markets have become more common as business organizations seek to enlarge their market shares by tapping into the international markets.
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Promotional Activities for Product and Services to International Markets Marketing Essay
2 pages (674 words) , Download 0 , Essay
Free
The paper "Promotional Activities for Product and Services to International Markets" is a great example of a marketing essay. To support the promotional activities for Woodchips different resources and personnel will be required to deliver superior promotional activities. The requirement of resources will require that both the international and domestic needs and requirements are based on it the different resources are possessed.
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Marketing Strategies for Etihad Airways Marketing Case Study
31 pages (8333 words) , Download 1 , Case Study
The paper "Marketing Strategies for Etihad Airways" is an outstanding example of a case study on marketing. According to Porter (2008), the sole aim of business organizations is to achieve sustainable success over other competitors through the progressive attainment of goals and objectives. Some of the common goals usually include acquiring a larger market share as possible.
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Nokia - in the Face of Avid Competition and Declining Sales Marketing Research Paper
9 pages (2765 words) , Download 0 , Research Paper
Free
The paper “Nokia- in the Face of Avid Competition and Declining Sales” is a thoughtful variant of the research paper on marketing. Nokia corporation provides equipment in telecommunication, internet services, applications, music, digital media, and digital map information. The company is located in Finland as its headquarters.
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Marketing Mix Strategy - Vodafone Marketing Case Study
12 pages (3329 words) , Download 0 , Case Study
Free
The paper "Marketing Mix Strategy - Vodafone" is an outstanding example of a marketing case study. In this paper, the discussion will take place on the integrated marketing communications mix strategy for Vodafone versus T-Mobile. The strategies used will assist the company to take the actions necessary to make the service provider increase the market competitiveness by utilizing strategic marketing and branding tools.
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Strategic Management of McDonald's Company Marketing Research Paper
12 pages (3302 words) , Download 0 , Research Paper
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The paper "Strategic Management of McDonald's Company" is an excellent example of a research paper on marketing. McDonald's aims to counter the threat posed by full-service competitors such as KFC and Burger King. It seeks an integrated marketing communications campaign to reposition itself in the market.
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Services Marketing: Budget Rent a Car Marketing Case Study
10 pages (2689 words) , Download 0 , Case Study
Free
The paper 'Services Marketing: Budget Rent a Car" is a great example of a marketing case study. Marketing of services unlike products is unique in various ways. Firms that engage in services are faced with various challenges in their marketing due to among other factors the fact that services are intangible, perishable and indivisible.
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Samsung Galaxy S4 Marketing Plan Marketing Case Study
6 pages (1769 words) , Download 0 , Case Study
Free
The paper "Samsung Galaxy S4 Marketing Plan" is a perfect example of a case study on marketing. A review of the smartphone market shows Samsung as a market leader with its flagship product Samsung Galaxy S4. In my opinion, although the company’s sale of high-end smartphones such as Samsung Galaxy S4 seemed to be slowing, the company was not hindered from growing its market share.
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Self-Assessment of a Marketer with Particular Preference for Real Estate Sector Marketing Resume/CV
9 pages (2111 words) , Download 0 , Resume/CV
Free
The paper “Self-Assessment of a Marketer with Particular Preference for Real Estate Sector” is a motivating example of a resume on marketing. It is my plan to work as a marketer in Evergrande real estate Company. This means that I have to possess knowledge about society and consumers. I have already understood the basics of law and regulations governing real estate.
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Coca Cola Company: Social and Environmental Sustainability Marketing Case Study
12 pages (3319 words) , Download 0 , Case Study
Free
The paper "Coca Cola Company: Social and Environmental Sustainability" is a wonderful example of a case study on marketing. Sustainable supply chain management has become a major approach for businesses that are aiming to adopt principles of social and environmental sustainability (Dauvergne & Lister, 2013).
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Perception of Consumers in the Market of Toyota Marketing Research Proposal
13 pages (3802 words) , Download 0 , Research Proposal
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The paper "Perception of Consumers in the Market of Toyota" is an outstanding example of a marketing research proposal. Managing a company is arguably one of the toughest parts of a company. Thus, for a well-known brand to suffer from a severe crisis as a result of problems related to quality products, a company could be forced to recall products.
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