Marketing Essays

The paper "Concept of Corporate Social Responsibility " is an outstanding example of a marketing literature review. The concept of Corporate Social Responsibility (CSR) has gained much publicity in recent times. Besides being widely research, the business fraternity has increasingly recognized it as one of the key elements determining the competitiveness of any business.

The paper "Value That Social Media Can Contribute to Markets and Their Consumer Segments" is a great example of marketing coursework. Over the years social media has grown as a powerful medium of interaction. In realization of the same, businesses have tried to domesticate it as a customer contact point and as a means of customer relationship management.

The paper "Customer Relationship Management System Software" is a great example of a marketing essay. Grant and Anderson define Customer Relationship Management (CRM) is an approach used by enterprises in an effort to increase income through the improvement of customer value thus retain and ensure customer satisfaction.

The paper "Importance of Evaluation of Consumer Behaviour" is an outstanding example of a marketing research proposal. The study had the objective at investigating purchasing behaviour of the respondents. In order to achieve the research objectives, the study utilised a survey of sixty respondents, where structured questionnaires were administered.

The paper "Role and Nature of a Marketing Plan" is a great example of management coursework. In the first part of my essay is the definition of marketing, the kind of relationship that exists between a marketing plan and a business plan and the functions of a marketing plan. Functions of marketing are stipulated in two classes, first tactical functions and strategic functions.

The paper "Service Encounter and Its Impact on Experiential Value, Service Quality and Customer Satisfaction" is a great example of a marketing essay. The reality of the massive and complexity of human demands and preferences clearly proves the embryonic nature of any business. What is new today could be archaic or obsolete in a few months with ever-changing needs.

The paper 'Business Analysis of Bike Hub" is a good example of a marketing case study. Bike Hub is not only concerned with the bikes but it is also concerned with the cycling experience that is offered to the riders in terms of the moments that are created by the products, the memories as well as the lifestyle. Bike Hubs are a network of various bicycle shops that seems to be passionate about assisting the customers in attaining the best.

The paper 'Market, Product Category, and Competitors - Bicycle HQ Carnegie " is a good example of a marketing case study. For any retail business, strategizing on all its operations is always the key thing. The retail strategy should always be tied to the needs of the customer and to the general business strategies.

The paper “The Market Position of Hershey Company” is a spectacular variant of the case study on marketing. The report aims at analyzing the market position of The Hershey Company which one of the internationally recognized producers of chocolate. Within the confectionery industry, the company experiences stiff competition from established companies such as Mars, Cadbury, and Nestle.

The paper “Mars, Inc Confectionery - Target Market and Customer Value Prepositions” is a spectacular variant of the case study on marketing. The author of this retrospect paper analyzed Mars Inc.'s performance in the Confectionery industry across China and for further development across varied continents.

The paper “Principles of Marketing” is a bright variant of the assignment on marketing. The journal deals with marketing as a process and how the customers can be kept interested in a brand or a product that is offered by a business (Armstrong et al 4). Taking the case example of Coca-Cola, it has been argued that value creates a culture within the customers.

The paper “The Successful Marketing Strategies for the NPOs” is a thoughtful variant of the literature review on marketing. Non-profit organizations (NPOs) have to market their objectives and cause potential volunteers as well as donors. For this reason, they require a marketing strategy that is well planned, which could enable them to create awareness.

The paper “Green Initiative as a Solution for Local Brands to Win Back Customers” is a breathtaking variant of the assignment on marketing. In Australia, most of the clothing companies can be said to be a work in progress in the sustainability area. This is more so in the phase of production, but also in the user level well with the aim of encouraging them to enhance their recycling and reuse.

The paper “International Business Project for Market Entry” is a creative variant of the business plan on marketing. Currently, more and more firms are opting to internationalize more rapidly than ever before. An organization can choose to expand and grow its operations by reaching markets that are found beyond its national boundaries and makes a decision on the mode of entry to be employed.

The paper 'K-Mart - Stakeholder Analysis " is a good example of a marketing case study. The marketing approach for the retail industry has gone a full-cycle transformation in the recent past. Previously the industry has been dominated by the manufacturers and wholesalers striving to avail the products at the consumer’s point of convenience. This state of affairs has, however, changed with the advent of online shopping.

The paper "Coca Cola Company in the Indian Market" is a perfect example of a case study on marketing. This report presents a detailed assessment of the activities, progress, and future prospects of the Coca-cola Company in the Indian market. The Indian market has provided the Coca Cola with one of the most profitable and dynamic emerging markets for its various brands of soft drinks product lines.

The paper “BHP Billiton Strategic Analysis” is a worthy variant of the case study on marketing. In today’s highly competitive business world, organizations strive to build sustainable competitive advantages. The business world is highly unpredictable and, therefore, multinational firms, including BHP Billiton, are building lasting and sustainable competitive advantages.

The paper "Brand Extension for Marx for Men" is a wonderful example of a case study on marketing. This is a report presented to the management of Novik Company by the marketing department. It focuses on the brand extension of Marx for Men-stick deodorant. The report provides the possibility of the introduction of the new brand based on the core brand mentioned before.

The paper "Identifying the Marketing Platform for a New Sustainability-Based Product" is a wonderful example of a research paper on marketing. This is a research brief on how a small company can successfully identify the marketing platform that is appropriate for use in marketing its sustainable products. The brief contains information on how the research project can be successfully undertaken.

The paper "Recycle, Our Future Way - a Social Marketing Campaign" is an outstanding example of a marketing literature review. “Recycle, our future way” is a Relationship Marketing campaign for our developing suburb. It is built on people retention of excellent options to garbage management. Through value change, participative as well as open partnership, satisfaction will be promoted.

The paper “Main Issues in Temple and Websters General Environment” is a great variant of the case study on marketing. The Internet has eased a great part of our lives. Most particularly, the idea of online shopping has revolutionized commerce and trading activities around the globe. It has expanded boundaries for entrepreneurs, retailers, and suppliers of products.

The paper "Identification and Evaluation of Marketing Opportunities" is a great example of a case study on marketing. Calvin’s is a fast-food service restaurant with a total number of 20,000 restaurants in more than 20 countries. The company has employed more than one million people in the countries it is located in.

The paper "Honesty in Advertising Makeup Products in Kuwait" is a perfect example of a marketing research paper. The cosmetic industry is one of the sectors in which players engage in deceptions, exaggerations and manipulations of consumers by advertising companies. Many fashion magazines and advertisers mislead customers, the majority of who are women, that their products guarantee flawless skin, silky hair and eternal youth.

The paper 'The Luxury Market and the Nature of Digital Channels" is a perfect example of marketing coursework. Globalization is a big idea that emerged in the late twentieth century but does not have a specific definition. However, it is a phenomenon that captures a widespread view that there is worldwide interconnectedness in every aspect of life.

The paper 'Complex-Unstable Market Environment of Honda and Ford " is a good example of a marketing case study. The environment is infinite and it involves all the aspects that are outside the organization. The events occurring in the environment has a direct impact on the organization. Uncertainty leads to a lack of adequate information about the environment by the organization and hence increasing the risk of failure.

The paper "Athletes as Brand Ambassadors" is a perfect example of marketing coursework. A lot of athletes worldwide do represent a given company or a product from the company in one way or the other. This has made some sponsorship companies such as puma and Addidas manage the world’s top-class athletes in various fields.

The paper "How Has the Internet Become a Threat to Movie Industry?" is an excellent example of a research proposal on marketing. The movie industry is traditionally considered a high technology business. On the other hand, the current progress of digital technologies, particularly the internet, has had significant detrimental effects on the industry (Gauer 2013; Norkey 2015).

The paper "Significance of Social Media in Organizational Marketing Activities" is a perfect example of a marketing research proposal. This research proposal provides a detailed framework of how a qualitative document analysis method will be used to conduct a study on the significance of social media on the marketing activities of organizations.

The paper 'Sports Promotion and Public Relations" is a great example of marketing coursework. The following exercise focuses on critically analyzing Nike’s 2015 “#BetterForIt” sports advertisement. In April 2015, Nike’s the leading manufacturer of sports apparel and fitness equipment launched a 60-second video advertisement named #BetterForIt focused on encouraging women to become more fit or athletic (Brettman, 2015).

The paper “The Qantas Group - Issues in the Industry and the Competitor Environment” is a meaningful variant of the case study on marketing. Strategic management usually comprises the plans, actions, and decisions a company implements to make sure that they remain competitive in the world market.

The paper "Acceptance and Use of Social Media Marketing" is a wonderful example of a research paper on marketing. Most retailers are turning to social media marketing due to the competitive advantage it offers their products or brands. While studies on social media acceptance and adoption have increased, few focus on social media marketing (SMM).

The paper 'Marketing Strategies - Lavish Hotel" is a good example of a marketing case study. Lavish Hotel, is not like a usual hotel that has sprung up in the hospitality industry these days rather it offers an exclusive environment for contact and leisure through peaceful surroundings and first-class service. Lavish Hotel is the reply to an escalating requirement of the customers.

The paper "Tesco’s Market Entry Strategy in Brazil" is an outstanding example of a marketing research proposal. Brazil is one of the world’s largest retail markets. Sales have been increasing since 2003 but as per experts this trend will continue only for another five years as constantly expanding declining rate allows for continued expansion of real incomes and relaxation in credit terms.

The paper "The Process Involved in Strategic Management " is a great example of a marketing essay. It is quite evident as companies strive to ensure its future growth and profitability, there are constantly shifting on their marketing organizations to accelerate the attainment of their goals and objectives. In order to get a clear view of the roles of strategic management, it is very essential to first understand what it means.

The paper "The Global Production Network of Toyota" is a wonderful example of a case study on marketing. A global production Network is the production and distribution of a specific product and service in which its development functions, operations, and transactions are interconnected all over the world until it gets to the consumer (Coe et al., 2004).

The paper "How Important to Understand Culture in Marketing" is a wonderful example of a report on marketing. In marketing, culture is considered a fundamental determinant of the consumer behaviour with research indicating that culture, sub-culture and social class as of particular importance in influencing consumer buying behaviour.

The paper 'Challenges That Multinational Corporations Are Facing in the Chinese Market" is a good example of a marketing case study. Over the last few decades, globalization has accelerated at a rapid pace and many multinational corporations have attempted to expand their business globally to capture a larger market share and boost up its revenue.

The paper 'Sponsorship of Melbourne City Football Club " is a good example of a marketing case study. Located in Melbourne, Australia, Melbourne City Football (soccer) Club or MCFC is an Australian football club. MCFC takes part in the yearly Australian A-League competition. Like any other club, sponsorship is of great significance to the running of the day-to-day running of the Melbourne City Football (soccer) Club (MCFC).

The paper “Relais Christine Boutique Hotel  - Market Need, SWOT Analysis, and Marketing Strategies” is a forceful variant of the business plan on marketing. Relais Christine Boutique Hotel is a member of Global Luxury hotels providing more than 51 rooms and suites. Relais was once an abbey in the 13th century and is situated in the flower-filled courtyard.

The paper “The Characteristics of Service as Qantas Airline Apply to the Market” is a thoughtful variant of the case study on marketing. Marketing needs to be viewed as more than just the aspect of selling and advertising since it consists of various complex processes. Some of the processes include the determinations of what the customer’s need, the supply of the services and goods.

The paper “Role of Technology in Relation to Porters 5 Forces - a Role of E-Business in Creation of New Economy” is a thoughtful variant of the article on marketing. Porter's five forces of competitive advantage include; the threat of substitute services of products, suppliers' bargaining power, buyers' bargaining power(channels, end-users), and lastly existing rivalry among the existing competitors.

The paper “The Melbourne Football Club FC Sponsorship Proposal Submitted to Coca-Cola Company” is a bright variant of the presentation on marketing. The Melbourne City Football Club (MCFC) has an exemplary reputation both in the domestic and international platforms as football is concerned.

The paper “Evaluating Internationalisation Strategy for Boffi” is affecting variant of the report on marketing. Internationalization is market decisions that are made in a rational manner. This is based on the analysis of market entry and transactional costs (Mayer and Ottaviano, 2008). Internationalization is a process in which a firm increases its foreign market commitments.

The paper "Oil Prices Fluctuations Causes and Effects" is a perfect example of marketing coursework. The global market is characterised by the forces of demand and supply control. In this case, in a normal perfect competition scenario, the forces of demand and supply establish market equilibrium. This is the market state at which there is a balance in the quantity demanded and the quantity available for supply.

The paper "Airbnb, Uber and Sharing Economy" is a good example of a marketing case study. The Sharing Economic atmosphere is a socio-economic system that worked around the sharing of human and physical assets. It offers the disseminated production, appropriation, exchange and utilization of goods and services by various individuals and organizations.

The paper 'User Generated Content Marketing Campaign for Ricoh Arena " is a good example of a marketing case study. The Ricoh Arena is located in the city of Coventry, Rowley’s Green District, and is currently home Coventry City Football Club and the Wasps Rugby Football Club. Apart from hosting sporting events, the complex also hosts concerts and other entertainment events including the Multiplay’s Insomnia Festival.

The paper "Global Market Opportunity Assessment " is a perfect example of a marketing research paper. This study established a positive association between global market performance, economic growth, market risks, and market integrity and the increase in global market opportunities. Based on the predictions made at the onset of the study, there is a correlation between global market opportunities and the aforementioned variables.

The paper “How Effective Are Services Provided by the OCS to the Birmingham Airport in Meeting Customers Needs?” is a well-turned variant of the research proposal on marketing. According to Great Britain's (2007) report, the airline industry is the fastest growing in any economy, and it is of most importance that the products and services offered to be of quality.

The paper “Analysis of the Market Condition That May Hinder or Favor the Entry and Survival of ARTS in Rwanda” is a dramatic variant of the case study on marketing. Rwanda, after the genocide incident in the year 1994, has taken upon itself to encourage development in the country by creating business opportunities locally in the different industries that fuel development through its policies.

The paper “Cockington Green Garden - Developing Service Blueprinting for Attraction Park” is a well-turned variant of the research paper on marketing. Blueprinting is one of the methods that are used in investigating customer experience within organizations. It involves monitoring and analyzing the services offered within an organization along with a flowchart.