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Marketing Essays

Result for Subject Marketing:
19895 essays
Philip Island Beach Resort - Australian Coast Marketing Case Study
17 pages (7440 words) , Download 0 , Case Study
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The paper 'Philip Island Beach Resort - Australian Coast" is a good example of a marketing case study. Philip Island is one of the leading coastal destinations in Australia. It is located about 120 kilometers to the south-east of Melbourne, Australian Coast. The destination is frequented by visitors from all parts of the world as well as those from within Australia, especially during the summer season.
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Influence of Social Media in Changing and Influencing Consumer Behaviours Marketing Research Proposal
15 pages (4382 words) , Download 1 , Research Proposal
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The paper "Influence of Social Media in Changing and Influencing Consumer Behaviours" is a good example of a marketing research proposal. Social media is a phenomenon that has caught the world by storm and this has transformed a lot of industries. As a result, consumer behaviour has morphed and organizations and companies have tapped into this new information from different sources in the process of selling and marketing its goods.
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The Servqual Model and Service Communication in the Medical Practice Marketing Research Paper
12 pages (3267 words) , Download 0 , Research Paper
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The paper "The Servqual Model and Service Communication in the Medical Practice" is a great example of a marketing research paper. Service communication is an important aspect of services marketing management. Firms that provide services to their customers have realized their attitudes on service quality. This has increased their need to take a more advanced approach to service quality management.
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Importance of Use a Servqual Model Marketing Research Proposal
10 pages (3127 words) , Download 0 , Research Proposal
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The paper "Importance of Use a Servqual Model" is an outstanding example of a marketing research proposal. The service industry has grown and expanded over the recent past. In this case, the industry has experienced increased investors concern and attraction leading to an increased need for its performance and challenges.
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Customer Value Proposition And Co-creation Marketing Research Paper
11 pages (3560 words) , Download 0 , Research Paper
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The paper "Customer Value Proposition And Co-creation" is a great example of a marketing research paper. In the modern-day business society, the customer value proposition is highly regarded as an instrumental factor in realising a company’s sustainable efforts. Nonetheless, it is highly unlikely that the affected companies have increasingly shied off in attaining such objectives.
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Competition in the Australian Market for Groceries Marketing Essay
8 pages (2248 words) , Download 0 , Essay
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The paper “Competition in the Australian Market for Groceries” is an outstanding example of the essay on marketing. The Australian grocery market is predominantly a two businesses entity. Coles and Woolworths being the only big player in the grocery market, command an influential role in determining the demand and supply in the market.
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Marketing Strategies of Virgin Australia Marketing Case Study
6 pages (1883 words) , Download 0 , Case Study
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The paper 'Marketing Strategies of Virgin Australia" is a great example of a marketing case study. According to Gibbs (1988) application of structured debriefing reinforced the findings of Kolb’s reflecting learning cycle (Gibbs, 1988). I have always acknowledged marketing plans as essential tools for marketers since they provide direction for a brand, product or organization.
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Campaign - Where the Bloody Hell Are You Marketing Case Study
17 pages (4611 words) , Download 0 , Case Study
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The paper “Campaign - Where the Bloody Hell Are You?” is a provoking example of a case study on marketing. Australia remains one of the most explored countries in the modern world. The country has a unique heritage, as well as diverse environmental sites. Among the fascinating outlooks in Australia include; hanging rocks, Hassan’s Wall, Echo Point, and Bungle range among others.
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Reflective Diary of Internship at Scholar Chinese Seafood Restaurant Marketing
15 pages (4247 words) , Download 0
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The paper “Reflective Diary of Internship at Scholar Chinese Seafood Restaurant” is a meaningful example of the report on marketing. My internship experience was at the Scholar Chinese Seafood Restaurant located at 23 Woolley Street (second floor) Dickson ACT 2602. I gained much hands-on experience at a job that I had a potential interest in.
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Marketing Activities of Team Members, Timelines for Campaign, Required Networks, and Brainstorming Marketing
7 pages (2084 words) , Download 0
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The paper “Marketing Activities of Team Members, Timelines for Campaign, Required Networks, and Brainstorming” is an actual variant of the business plan on marketing. The aim of the new animal training school is to increase market share by opening new branches and after ten years to have establishments in America.
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Australian Education Services - Main Opportunities and Challenges for the Firm in China Marketing
7 pages (1911 words) , Download 0
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The paper “Australian Education Services - Main Opportunities and Challenges for the Firm in China” is an impressive variant of the business plan on marketing. International marketing focuses on the foreign market environment and how to penetrate coping with available challenges. Australian Education Services ensure the provision of high-quality services in the Chinese market.
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Book Stores in Australia Marketing Literature review
6 pages (1685 words) , Download 0 , Literature review
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The paper “Book Stores in Australia” is a good variant of the literature review on marketing. Innovation is causing multiples phases of the world’s industries. Just like all other industries in Australia, the retail book industry has experienced different stages of evolution following the changes in technology and other factors that are influencing the market.
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Factors Influencing Consumers' Intention to Purchase Clothing Online Marketing Research Paper
15 pages (5113 words) , Download 0 , Research Paper
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The paper "Factors Influencing Consumers' Intention to Purchase Clothing Online" is a perfect example of a Marketing Research Paper. With increasing globalization, information dissemination has been increased; the internet is the hub of information worldwide. The effect of the internet in the daily lives of every individual cannot be ignored (Breitenbuch, 2004). 
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Concept of Corporate Social Responsibility Marketing Literature review
11 pages (3382 words) , Download 0 , Literature review
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The paper "Concept of Corporate Social Responsibility " is an outstanding example of a marketing literature review. The concept of Corporate Social Responsibility (CSR) has gained much publicity in recent times. Besides being widely research, the business fraternity has increasingly recognized it as one of the key elements determining the competitiveness of any business.
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Value That Social Media Can Contribute to Markets and Their Consumer Segments Marketing Coursework
10 pages (2940 words) , Download 1 , Coursework
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The paper "Value That Social Media Can Contribute to Markets and Their Consumer Segments" is a great example of marketing coursework. Over the years social media has grown as a powerful medium of interaction. In realization of the same, businesses have tried to domesticate it as a customer contact point and as a means of customer relationship management.
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Customer Relationship Management System Software Marketing Essay
6 pages (1580 words) , Download 0 , Essay
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The paper "Customer Relationship Management System Software" is a great example of a marketing essay. Grant and Anderson define Customer Relationship Management (CRM) is an approach used by enterprises in an effort to increase income through the improvement of customer value thus retain and ensure customer satisfaction.
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Importance of Evaluation of Consumer Behaviour Marketing Research Proposal
20 pages (5362 words) , Download 1 , Research Proposal
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The paper "Importance of Evaluation of Consumer Behaviour" is an outstanding example of a marketing research proposal. The study had the objective at investigating purchasing behaviour of the respondents. In order to achieve the research objectives, the study utilised a survey of sixty respondents, where structured questionnaires were administered.
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Role and Nature of a Marketing Plan Marketing Coursework
11 pages (3181 words) , Download 0 , Coursework
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The paper "Role and Nature of a Marketing Plan" is a great example of management coursework. In the first part of my essay is the definition of marketing, the kind of relationship that exists between a marketing plan and a business plan and the functions of a marketing plan. Functions of marketing are stipulated in two classes, first tactical functions and strategic functions.
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Service Encounter and Its Impact on Experiential Value, Service Quality and Customer Satisfaction Marketing Essay
7 pages (2123 words) , Download 0 , Essay
Free
The paper "Service Encounter and Its Impact on Experiential Value, Service Quality and Customer Satisfaction" is a great example of a marketing essay. The reality of the massive and complexity of human demands and preferences clearly proves the embryonic nature of any business. What is new today could be archaic or obsolete in a few months with ever-changing needs.
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Business Analysis of Bike Hub Marketing Case Study
11 pages (3111 words) , Download 0 , Case Study
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The paper 'Business Analysis of Bike Hub" is a good example of a marketing case study. Bike Hub is not only concerned with the bikes but it is also concerned with the cycling experience that is offered to the riders in terms of the moments that are created by the products, the memories as well as the lifestyle. Bike Hubs are a network of various bicycle shops that seems to be passionate about assisting the customers in attaining the best.
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Market, Product Category and Competitors - Bicycle HQ Carnegie Marketing Case Study
12 pages (3326 words) , Download 0 , Case Study
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The paper 'Market, Product Category, and Competitors - Bicycle HQ Carnegie " is a good example of a marketing case study. For any retail business, strategizing on all its operations is always the key thing. The retail strategy should always be tied to the needs of the customer and to the general business strategies.
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The Market Position of Hershey Company Marketing Case Study
7 pages (1926 words) , Download 0 , Case Study
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The paper “The Market Position of Hershey Company” is a spectacular variant of the case study on marketing. The report aims at analyzing the market position of The Hershey Company which one of the internationally recognized producers of chocolate. Within the confectionery industry, the company experiences stiff competition from established companies such as Mars, Cadbury, and Nestle.
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Mars, Inc Confectionery - Target Market and Customer Value Prepositions Marketing Case Study
7 pages (2121 words) , Download 1 , Case Study
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The paper “Mars, Inc Confectionery - Target Market and Customer Value Prepositions” is a spectacular variant of the case study on marketing. The author of this retrospect paper analyzed Mars Inc.'s performance in the Confectionery industry across China and for further development across varied continents.
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Principles of Marketing Marketing Assignment
6 pages (1761 words) , Download 0 , Assignment
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The paper “Principles of Marketing” is a bright variant of the assignment on marketing. The journal deals with marketing as a process and how the customers can be kept interested in a brand or a product that is offered by a business (Armstrong et al 4). Taking the case example of Coca-Cola, it has been argued that value creates a culture within the customers.
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The Successful Marketing Strategies for the NPOs Marketing Literature review
6 pages (1793 words) , Download 0 , Literature review
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The paper “The Successful Marketing Strategies for the NPOs” is a thoughtful variant of the literature review on marketing. Non-profit organizations (NPOs) have to market their objectives and cause potential volunteers as well as donors. For this reason, they require a marketing strategy that is well planned, which could enable them to create awareness.
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Green Initiative as a Solution for Local Brands to Win Back Customers Marketing Assignment
7 pages (1945 words) , Download 0 , Assignment
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The paper “Green Initiative as a Solution for Local Brands to Win Back Customers” is a breathtaking variant of the assignment on marketing. In Australia, most of the clothing companies can be said to be a work in progress in the sustainability area. This is more so in the phase of production, but also in the user level well with the aim of encouraging them to enhance their recycling and reuse.
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International Business Project for Market Entry Marketing
7 pages (2035 words) , Download 0
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The paper “International Business Project for Market Entry” is a creative variant of the business plan on marketing. Currently, more and more firms are opting to internationalize more rapidly than ever before. An organization can choose to expand and grow its operations by reaching markets that are found beyond its national boundaries and makes a decision on the mode of entry to be employed.
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K-Mart - Stakeholder Analysis Marketing Case Study
10 pages (2894 words) , Download 0 , Case Study
Free
The paper 'K-Mart - Stakeholder Analysis " is a good example of a marketing case study. The marketing approach for the retail industry has gone a full-cycle transformation in the recent past. Previously the industry has been dominated by the manufacturers and wholesalers striving to avail the products at the consumer’s point of convenience. This state of affairs has, however, changed with the advent of online shopping.
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Coca Cola Company in the Indian Market Marketing Case Study
7 pages (1948 words) , Download 0 , Case Study
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The paper "Coca Cola Company in the Indian Market" is a perfect example of a case study on marketing. This report presents a detailed assessment of the activities, progress, and future prospects of the Coca-cola Company in the Indian market. The Indian market has provided the Coca Cola with one of the most profitable and dynamic emerging markets for its various brands of soft drinks product lines.
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BHP Billiton Strategic Analysis Marketing Case Study
9 pages (2775 words) , Download 0 , Case Study
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The paper “BHP Billiton Strategic Analysis” is a worthy variant of the case study on marketing. In today’s highly competitive business world, organizations strive to build sustainable competitive advantages. The business world is highly unpredictable and, therefore, multinational firms, including BHP Billiton, are building lasting and sustainable competitive advantages.
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Brand Extension for Marx for Men Marketing Case Study
7 pages (1840 words) , Download 0 , Case Study
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The paper "Brand Extension for Marx for Men" is a wonderful example of a case study on marketing. This is a report presented to the management of Novik Company by the marketing department. It focuses on the brand extension of Marx for Men-stick deodorant. The report provides the possibility of the introduction of the new brand based on the core brand mentioned before.
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Identifying the Marketing Platform for a New Sustainability-Based Product Marketing Research Paper
6 pages (1804 words) , Download 0 , Research Paper
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The paper "Identifying the Marketing Platform for a New Sustainability-Based Product" is a wonderful example of a research paper on marketing. This is a research brief on how a small company can successfully identify the marketing platform that is appropriate for use in marketing its sustainable products. The brief contains information on how the research project can be successfully undertaken.
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Recycle, Our Future Way - a Social Marketing Campaign Marketing Literature review
8 pages (2323 words) , Download 0 , Literature review
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The paper "Recycle, Our Future Way - a Social Marketing Campaign" is an outstanding example of a marketing literature review. “Recycle, our future way” is a Relationship Marketing campaign for our developing suburb. It is built on people retention of excellent options to garbage management. Through value change, participative as well as open partnership, satisfaction will be promoted.
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Main Issues in Temple and Websters General Environment Marketing Case Study
8 pages (2016 words) , Download 0 , Case Study
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The paper “Main Issues in Temple and Websters General Environment” is a great variant of the case study on marketing. The Internet has eased a great part of our lives. Most particularly, the idea of online shopping has revolutionized commerce and trading activities around the globe. It has expanded boundaries for entrepreneurs, retailers, and suppliers of products.
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Identification and Evaluation of Marketing Opportunities Marketing Case Study
10 pages (2773 words) , Download 0 , Case Study
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The paper "Identification and Evaluation of Marketing Opportunities" is a great example of a case study on marketing. Calvin’s is a fast-food service restaurant with a total number of 20,000 restaurants in more than 20 countries. The company has employed more than one million people in the countries it is located in.
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Honesty in Advertising Makeup Products in Kuwait Marketing Research Paper
21 pages (6857 words) , Research Paper
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The paper "Honesty in Advertising Makeup Products in Kuwait" is a perfect example of a marketing research paper. The cosmetic industry is one of the sectors in which players engage in deceptions, exaggerations and manipulations of consumers by advertising companies. Many fashion magazines and advertisers mislead customers, the majority of who are women, that their products guarantee flawless skin, silky hair and eternal youth.
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The Luxury Market and the Nature of Digital Channels Marketing Coursework
10 pages (2844 words) , Download 0 , Coursework
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The paper 'The Luxury Market and the Nature of Digital Channels" is a perfect example of marketing coursework. Globalization is a big idea that emerged in the late twentieth century but does not have a specific definition. However, it is a phenomenon that captures a widespread view that there is worldwide interconnectedness in every aspect of life.
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Complex-Unstable Market Environment of Honda and Ford Marketing Case Study
15 pages (4279 words) , Download 0 , Case Study
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The paper 'Complex-Unstable Market Environment of Honda and Ford " is a good example of a marketing case study. The environment is infinite and it involves all the aspects that are outside the organization. The events occurring in the environment has a direct impact on the organization. Uncertainty leads to a lack of adequate information about the environment by the organization and hence increasing the risk of failure.
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Athletes as Brand Ambassadors Marketing Coursework
12 pages (3945 words) , Download 0 , Coursework
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The paper "Athletes as Brand Ambassadors" is a perfect example of marketing coursework. A lot of athletes worldwide do represent a given company or a product from the company in one way or the other. This has made some sponsorship companies such as puma and Addidas manage the world’s top-class athletes in various fields.
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How Has Internet Become a Threat to Movie Industry Marketing Research Proposal
12 pages (3646 words) , Download 0 , Research Proposal
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The paper "How Has the Internet Become a Threat to Movie Industry?" is an excellent example of a research proposal on marketing. The movie industry is traditionally considered a high technology business. On the other hand, the current progress of digital technologies, particularly the internet, has had significant detrimental effects on the industry (Gauer 2013; Norkey 2015).
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Significance of Social Media in Organizational Marketing Activities Marketing Research Proposal
19 pages (5358 words) , Download 1 , Research Proposal
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The paper "Significance of Social Media in Organizational Marketing Activities" is a perfect example of a marketing research proposal. This research proposal provides a detailed framework of how a qualitative document analysis method will be used to conduct a study on the significance of social media on the marketing activities of organizations.
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Sports Promotion and Public Relations Marketing Coursework
8 pages (2499 words) , Download 0 , Coursework
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The paper 'Sports Promotion and Public Relations" is a great example of marketing coursework. The following exercise focuses on critically analyzing Nike’s 2015 “#BetterForIt” sports advertisement. In April 2015, Nike’s the leading manufacturer of sports apparel and fitness equipment launched a 60-second video advertisement named #BetterForIt focused on encouraging women to become more fit or athletic (Brettman, 2015).
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The Qantas Group - Issues in the Industry and the Competitor Environment Marketing Case Study
9 pages (2743 words) , Download 0 , Case Study
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The paper “The Qantas Group - Issues in the Industry and the Competitor Environment” is a meaningful variant of the case study on marketing. Strategic management usually comprises the plans, actions, and decisions a company implements to make sure that they remain competitive in the world market.
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Acceptance and Use of Social Media Marketing Marketing Research Paper
18 pages (5407 words) , Download 0 , Research Paper
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The paper "Acceptance and Use of Social Media Marketing" is a wonderful example of a research paper on marketing. Most retailers are turning to social media marketing due to the competitive advantage it offers their products or brands. While studies on social media acceptance and adoption have increased, few focus on social media marketing (SMM).
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Marketing Strategies - Lavish Hotel Marketing Case Study
7 pages (1899 words) , Download 0 , Case Study
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The paper 'Marketing Strategies - Lavish Hotel" is a good example of a marketing case study. Lavish Hotel, is not like a usual hotel that has sprung up in the hospitality industry these days rather it offers an exclusive environment for contact and leisure through peaceful surroundings and first-class service. Lavish Hotel is the reply to an escalating requirement of the customers.
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Tescos Market Entry Strategy in Brazil Marketing Research Proposal
9 pages (2567 words) , Download 2 , Research Proposal
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The paper "Tesco’s Market Entry Strategy in Brazil" is an outstanding example of a marketing research proposal. Brazil is one of the world’s largest retail markets. Sales have been increasing since 2003 but as per experts this trend will continue only for another five years as constantly expanding declining rate allows for continued expansion of real incomes and relaxation in credit terms.
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The Process Involved in Strategic Management Marketing Essay
8 pages (2270 words) , Download 0 , Essay
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The paper "The Process Involved in Strategic Management " is a great example of a marketing essay. It is quite evident as companies strive to ensure its future growth and profitability, there are constantly shifting on their marketing organizations to accelerate the attainment of their goals and objectives. In order to get a clear view of the roles of strategic management, it is very essential to first understand what it means.
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The Global Production Network of Toyota Marketing Case Study
9 pages (2721 words) , Download 0 , Case Study
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The paper "The Global Production Network of Toyota" is a wonderful example of a case study on marketing. A global production Network is the production and distribution of a specific product and service in which its development functions, operations, and transactions are interconnected all over the world until it gets to the consumer (Coe et al., 2004).
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How Important to Understand Culture in Marketing Marketing
8 pages (2493 words) , Download 0
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The paper "How Important to Understand Culture in Marketing" is a wonderful example of a report on marketing. In marketing, culture is considered a fundamental determinant of the consumer behaviour with research indicating that culture, sub-culture and social class as of particular importance in influencing consumer buying behaviour.
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Challenges That Multinational Corporations Are Facing in the Chinese Market Marketing Case Study
9 pages (2528 words) , Download 0 , Case Study
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The paper 'Challenges That Multinational Corporations Are Facing in the Chinese Market" is a good example of a marketing case study. Over the last few decades, globalization has accelerated at a rapid pace and many multinational corporations have attempted to expand their business globally to capture a larger market share and boost up its revenue.
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