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Marketing Essays

Result for Subject Marketing:
19914 essays
Tough Mudder Melbourne Event - Marketing Mix Marketing Research Paper
12 pages (3533 words) , Download 0 , Research Paper
Free
The paper "Tough Mudder Melbourne Event - Marketing Mix" is a perfect example of a marketing research paper. Tough Mudder Melbourne Event will be held at the State Motorcycle Sports Complex Broadford. The complex is located in Melbourne. It is only about a one-hour drive distance. The event is managed by Tough Mudder Pty. Ltd and the dates are set for October 17th and 18th 2015.
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Marketing Strategies and Planning for Brand Extension Marketing Assignment
7 pages (2048 words) , Download 0 , Assignment
Free
The paper 'Marketing Strategies and Planning for Brand Extension' is a wonderful example of a Marketing Assignment. The coca-cola company is an American multinational corporation that produces retails and markets soft carbonated beverages. The main beverage manufactured by the company is coca-cola, with brand extensions taking place to introduce other beverages. 
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Selling the Free Animal Tested Cosmetic Products Marketing Research Paper
9 pages (2873 words) , Download 0 , Research Paper
Free
The paper "Selling the Free Animal Tested Cosmetic Products" is a great example of a research paper on marketing. This research study offers an analysis of the concept of animal testing of cosmetic products. In this case, the research study evaluates the customer's responsibility on the issue and as such forms the basis of evaluating.
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Uber vs Yellow Cab - Difference in Marketing Strategy and Competitiveness Marketing Case Study
10 pages (2782 words) , Download 0 , Case Study
Free
The paper “Uber vs Yellow Cab – Difference in Marketing Strategy and Competitiveness ” is an affecting variant of the case study on marketing. Australia is flocked with many taxi service providers which have increased the competition between them. The taxi service market has revolutionized with the introduction of a smartphone-based app that has connected the drivers and the riders.
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Masters Home Improvement Marketing Case Study
9 pages (2729 words) , Download 1 , Case Study
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The paper "Masters Home Improvement" is a great example of a case study on marketing. Masters Home Improvement (MHI) is the trading name of a hardware chain in Australia. MHI is operated by a joint venture between Woolworths Limited and Lowe’s. Woolworths Limited is based in Australia while Lowe’s is based in Mooresville, North Carolina.
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Social Media Influences Peoples Behaviors Marketing Research Proposal
19 pages (5318 words) , Download 1 , Research Proposal
Free
The paper "Social Media Influences People’s Behaviors" is a great example of a marketing research proposal. Social media has become a part and parcel of our daily lives and the manner in which it influences behaviour of people in a different direction is an area to be researched. The use of different social media websites along with the growing importance being given to social media in every field has increased the need and importance of it.
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Agricultural Marketing Marketing Essay
8 pages (2048 words) , Download 0 , Essay
Free
The paper "Agricultural Marketing" is an amazing example of a Marketing essay. Agricultural marketing pools all the services that get incorporated within the movement of already harvested agricultural products, from the farm to the consumer. A portfolio of activities of different magnitude and power is evidenced to take place during this process.
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Customers Perception of the New Products Introduced in the Market Marketing Research Proposal
10 pages (2566 words) , Download 0 , Research Proposal
Free
The paper "Customers Perception of the New Products Introduced in the Market" is a great example of the marketing research proposal. This was to find out the response of customers to a new product when it gets in the market and also how well are people ready to embark on the online business of buying commodities.
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Determining Factors in Students Choice to Live in Campus or out Campus Marketing Research Paper
13 pages (4151 words) , Download 0 , Research Paper
Free
The paper "Determining Factors in Students’ Choice to Live in Campus or out Campus" is an outstanding example of a marketing research paper. Students prefer to stay both in campus and away from campus based on the different personal needs and requirements. Colleges on their part need to evaluate and find out the different reasons.
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Factors Affecting Positive and Negative Word of Mouth in Restaurant Industry Marketing Research Proposal
11 pages (4078 words) , Download 1 , Research Proposal
Free
The paper “Factors Affecting Positive and Negative Word of Mouth in Restaurant Industry“ is a  meaningful variant on research proposal on marketing. The introductory chapter covers the information of the study with the details of the background information, statement of objectives, objectives of the study, research questions, limitations of the study, importance of the research, etc.
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McDonald's - Target Market Segments, Service Concept, Operating Strategy, Service Delivery System Marketing Case Study
7 pages (2209 words) , Download 0 , Case Study
Free
The paper “McDonald’s - Target Market Segments, Service Concept, Operating Strategy, Service Delivery System” is an impressive variant of the case study on marketing. The competitive nature of the business environment has forced numerous organizations to improve the services that it gives to customers.
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PESTEL and SWOT Analysis for Turkey for Use by Rip Curl Marketing Case Study
6 pages (1812 words) , Download 0 , Case Study
Free
The paper 'PESTEL and SWOT Analysis for Turkey for Use by Rip Curl" is a good example of a marketing case study. Rip Curl is an Australian designer, manufacturer, and retailer of sportswear and associated products based in Victoria. Some of the products of the company include snow boats, skateboards, surfing watches with GPS, travel bags, pants and all sorts of clothing.
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Consumer Behavior in E-commerce Context Marketing Research Proposal
9 pages (2250 words) , Download 0 , Research Proposal
Free
Studies such as Youssef (2015) have indicated that culture impact differently on citizens’ intention to use the Internet, including cultural awareness, national culture, and cultural influences. Salisbury et al. (2008) noted that beliefs, norms, values, and behavioral patterns influence how people perceive certain practices and consumer behavior in an e-commerce context.
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Promotional Platforms to Promote the Core Product and Services of the Mobile Phone and Services Marketing Research Proposal
6 pages (1252 words) , Download 0 , Research Proposal
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The paper “Promotional Platforms to Promote the Core Product and Services of the Mobile Phone and Services” is a  great example of a research proposal on marketing. The company has a sophisticated mobile phone and services like SMS suited for a consumer segment of young people between 15 to 18 years.  
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New Product Development and Innovation Marketing Research Proposal
10 pages (2807 words) , Download 0 , Research Proposal
Free
The paper "New Product Development and Innovation" is a perfect example of a marketing research proposal. According to Radnor & Noke (2004), they argue that the existence of a positive relationship within a company’s ability to innovate and its continuous market prosperity buttresses the wide literature in new product development and innovation.
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Measuring Customer Satisfaction at Burger King and McDonald's Marketing Research Proposal
12 pages (2962 words) , Download 0 , Research Proposal
Free
The paper “Measuring Customer Satisfaction at Burger King and McDonald’s” is an intriguing example of a research proposal on marketing. The fast-food industry is one of the famous businesses which depicts a system of delivery foods in a quicker way as opposed to any the processes in other restaurants, and it takes minimal time to prepare foods and delivery to consumers.  
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The Business Idea - Full of Joys Marketing Case Study
16 pages (4191 words) , Download 0 , Case Study
Free
The paper 'The Business Idea - Full of Joys" is a good example of a marketing case study.“Full of Joys”’ is a food app that features all the delicious and nutritious cuisines from all over the world. It is also a tour guide that uses the GPS to locate the name, location and direction of a restaurant that is nearest to the user no matter where they are in the world.
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New Business Idea - My Menu Marketing Case Study
17 pages (4529 words) , Download 0 , Case Study
Free
The paper 'New Business Idea - My Menu " is a good example of a marketing case study. My Menu is a mobile and PC app that integrates a number of things to make cooking and fridge organization enjoyable and at the same time cost-effective. The App links the users with their fridges and the closest grocery store thus making it easier for users to know the groceries as well as food items that have run out and required replacement.
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Consumer Decision-Making Marketing Essay
8 pages (2325 words) , Download 0 , Essay
Free
The paper "Consumer Decision-Making " is a great example of a marketing essay. Is the process involved in an individual’s way of making a decision regarding how to spend their available resources such as time, effort, and money on items that are related to consumption (Schiffman and Kanuk, 1997). It is the process and activities that people engage in while in search of, selection, purchasing, using, evaluation.
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Why Has Starbucks Succeeded in Entering the Chinese Market Marketing Case Study
8 pages (2415 words) , Download 0 , Case Study
Free
The paper 'Why Has Starbucks Succeeded in Entering the Chinese Market" is a good example of a marketing case study. This research takes a detailed look at the Starbucks Corporation in China. The specific reason for the selection of the Starbucks Corporation for this study is the fact that the company has been able to successfully enter the Chinese market despite the spiral effect of the recession in Europe and the United States.
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Philip Island Beach Resort - Australian Coast Marketing Case Study
17 pages (7440 words) , Download 0 , Case Study
Free
The paper 'Philip Island Beach Resort - Australian Coast" is a good example of a marketing case study. Philip Island is one of the leading coastal destinations in Australia. It is located about 120 kilometers to the south-east of Melbourne, Australian Coast. The destination is frequented by visitors from all parts of the world as well as those from within Australia, especially during the summer season.
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Influence of Social Media in Changing and Influencing Consumer Behaviours Marketing Research Proposal
15 pages (4382 words) , Download 1 , Research Proposal
Free
The paper "Influence of Social Media in Changing and Influencing Consumer Behaviours" is a good example of a marketing research proposal. Social media is a phenomenon that has caught the world by storm and this has transformed a lot of industries. As a result, consumer behaviour has morphed and organizations and companies have tapped into this new information from different sources in the process of selling and marketing its goods.
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The Servqual Model and Service Communication in the Medical Practice Marketing Research Paper
12 pages (3267 words) , Download 0 , Research Paper
Free
The paper "The Servqual Model and Service Communication in the Medical Practice" is a great example of a marketing research paper. Service communication is an important aspect of services marketing management. Firms that provide services to their customers have realized their attitudes on service quality. This has increased their need to take a more advanced approach to service quality management.
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Importance of Use a Servqual Model Marketing Research Proposal
10 pages (3127 words) , Download 0 , Research Proposal
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The paper "Importance of Use a Servqual Model" is an outstanding example of a marketing research proposal. The service industry has grown and expanded over the recent past. In this case, the industry has experienced increased investors concern and attraction leading to an increased need for its performance and challenges.
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Customer Value Proposition And Co-creation Marketing Research Paper
11 pages (3560 words) , Download 0 , Research Paper
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The paper "Customer Value Proposition And Co-creation" is a great example of a marketing research paper. In the modern-day business society, the customer value proposition is highly regarded as an instrumental factor in realising a company’s sustainable efforts. Nonetheless, it is highly unlikely that the affected companies have increasingly shied off in attaining such objectives.
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Competition in the Australian Market for Groceries Marketing Essay
8 pages (2248 words) , Download 0 , Essay
Free
The paper “Competition in the Australian Market for Groceries” is an outstanding example of the essay on marketing. The Australian grocery market is predominantly a two businesses entity. Coles and Woolworths being the only big player in the grocery market, command an influential role in determining the demand and supply in the market.
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Marketing Strategies of Virgin Australia Marketing Case Study
6 pages (1883 words) , Download 0 , Case Study
Free
The paper 'Marketing Strategies of Virgin Australia" is a great example of a marketing case study. According to Gibbs (1988) application of structured debriefing reinforced the findings of Kolb’s reflecting learning cycle (Gibbs, 1988). I have always acknowledged marketing plans as essential tools for marketers since they provide direction for a brand, product or organization.
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Campaign - Where the Bloody Hell Are You Marketing Case Study
17 pages (4611 words) , Download 0 , Case Study
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The paper “Campaign - Where the Bloody Hell Are You?” is a provoking example of a case study on marketing. Australia remains one of the most explored countries in the modern world. The country has a unique heritage, as well as diverse environmental sites. Among the fascinating outlooks in Australia include; hanging rocks, Hassan’s Wall, Echo Point, and Bungle range among others.
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Reflective Diary of Internship at Scholar Chinese Seafood Restaurant Marketing
15 pages (4247 words) , Download 0
Free
The paper “Reflective Diary of Internship at Scholar Chinese Seafood Restaurant” is a meaningful example of the report on marketing. My internship experience was at the Scholar Chinese Seafood Restaurant located at 23 Woolley Street (second floor) Dickson ACT 2602. I gained much hands-on experience at a job that I had a potential interest in.
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Marketing Activities of Team Members, Timelines for Campaign, Required Networks, and Brainstorming Marketing
7 pages (2084 words) , Download 0
Free
The paper “Marketing Activities of Team Members, Timelines for Campaign, Required Networks, and Brainstorming” is an actual variant of the business plan on marketing. The aim of the new animal training school is to increase market share by opening new branches and after ten years to have establishments in America.
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Australian Education Services - Main Opportunities and Challenges for the Firm in China Marketing
7 pages (1911 words) , Download 0
Free
The paper “Australian Education Services - Main Opportunities and Challenges for the Firm in China” is an impressive variant of the business plan on marketing. International marketing focuses on the foreign market environment and how to penetrate coping with available challenges. Australian Education Services ensure the provision of high-quality services in the Chinese market.
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Book Stores in Australia Marketing Literature review
6 pages (1685 words) , Download 0 , Literature review
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The paper “Book Stores in Australia” is a good variant of the literature review on marketing. Innovation is causing multiples phases of the world’s industries. Just like all other industries in Australia, the retail book industry has experienced different stages of evolution following the changes in technology and other factors that are influencing the market.
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Factors Influencing Consumers' Intention to Purchase Clothing Online Marketing Research Paper
15 pages (5113 words) , Download 0 , Research Paper
Free
The paper "Factors Influencing Consumers' Intention to Purchase Clothing Online" is a perfect example of a Marketing Research Paper. With increasing globalization, information dissemination has been increased; the internet is the hub of information worldwide. The effect of the internet in the daily lives of every individual cannot be ignored (Breitenbuch, 2004). 
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Concept of Corporate Social Responsibility Marketing Literature review
11 pages (3382 words) , Download 0 , Literature review
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The paper "Concept of Corporate Social Responsibility " is an outstanding example of a marketing literature review. The concept of Corporate Social Responsibility (CSR) has gained much publicity in recent times. Besides being widely research, the business fraternity has increasingly recognized it as one of the key elements determining the competitiveness of any business.
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Value That Social Media Can Contribute to Markets and Their Consumer Segments Marketing Coursework
10 pages (2940 words) , Download 1 , Coursework
Free
The paper "Value That Social Media Can Contribute to Markets and Their Consumer Segments" is a great example of marketing coursework. Over the years social media has grown as a powerful medium of interaction. In realization of the same, businesses have tried to domesticate it as a customer contact point and as a means of customer relationship management.
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Customer Relationship Management System Software Marketing Essay
6 pages (1580 words) , Download 0 , Essay
Free
The paper "Customer Relationship Management System Software" is a great example of a marketing essay. Grant and Anderson define Customer Relationship Management (CRM) is an approach used by enterprises in an effort to increase income through the improvement of customer value thus retain and ensure customer satisfaction.
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Importance of Evaluation of Consumer Behaviour Marketing Research Proposal
20 pages (5362 words) , Download 1 , Research Proposal
Free
The paper "Importance of Evaluation of Consumer Behaviour" is an outstanding example of a marketing research proposal. The study had the objective at investigating purchasing behaviour of the respondents. In order to achieve the research objectives, the study utilised a survey of sixty respondents, where structured questionnaires were administered.
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Role and Nature of a Marketing Plan Marketing Coursework
11 pages (3181 words) , Download 0 , Coursework
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The paper "Role and Nature of a Marketing Plan" is a great example of management coursework. In the first part of my essay is the definition of marketing, the kind of relationship that exists between a marketing plan and a business plan and the functions of a marketing plan. Functions of marketing are stipulated in two classes, first tactical functions and strategic functions.
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Service Encounter and Its Impact on Experiential Value, Service Quality and Customer Satisfaction Marketing Essay
7 pages (2123 words) , Download 0 , Essay
Free
The paper "Service Encounter and Its Impact on Experiential Value, Service Quality and Customer Satisfaction" is a great example of a marketing essay. The reality of the massive and complexity of human demands and preferences clearly proves the embryonic nature of any business. What is new today could be archaic or obsolete in a few months with ever-changing needs.
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Business Analysis of Bike Hub Marketing Case Study
11 pages (3111 words) , Download 0 , Case Study
Free
The paper 'Business Analysis of Bike Hub" is a good example of a marketing case study. Bike Hub is not only concerned with the bikes but it is also concerned with the cycling experience that is offered to the riders in terms of the moments that are created by the products, the memories as well as the lifestyle. Bike Hubs are a network of various bicycle shops that seems to be passionate about assisting the customers in attaining the best.
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Market, Product Category and Competitors - Bicycle HQ Carnegie Marketing Case Study
12 pages (3326 words) , Download 0 , Case Study
Free
The paper 'Market, Product Category, and Competitors - Bicycle HQ Carnegie " is a good example of a marketing case study. For any retail business, strategizing on all its operations is always the key thing. The retail strategy should always be tied to the needs of the customer and to the general business strategies.
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The Market Position of Hershey Company Marketing Case Study
7 pages (1926 words) , Download 0 , Case Study
Free
The paper “The Market Position of Hershey Company” is a spectacular variant of the case study on marketing. The report aims at analyzing the market position of The Hershey Company which one of the internationally recognized producers of chocolate. Within the confectionery industry, the company experiences stiff competition from established companies such as Mars, Cadbury, and Nestle.
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Mars, Inc Confectionery - Target Market and Customer Value Prepositions Marketing Case Study
7 pages (2121 words) , Download 1 , Case Study
Free
The paper “Mars, Inc Confectionery - Target Market and Customer Value Prepositions” is a spectacular variant of the case study on marketing. The author of this retrospect paper analyzed Mars Inc.'s performance in the Confectionery industry across China and for further development across varied continents.
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Principles of Marketing Marketing Assignment
6 pages (1761 words) , Download 0 , Assignment
Free
The paper “Principles of Marketing” is a bright variant of the assignment on marketing. The journal deals with marketing as a process and how the customers can be kept interested in a brand or a product that is offered by a business (Armstrong et al 4). Taking the case example of Coca-Cola, it has been argued that value creates a culture within the customers.
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The Successful Marketing Strategies for the NPOs Marketing Literature review
6 pages (1793 words) , Download 0 , Literature review
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The paper “The Successful Marketing Strategies for the NPOs” is a thoughtful variant of the literature review on marketing. Non-profit organizations (NPOs) have to market their objectives and cause potential volunteers as well as donors. For this reason, they require a marketing strategy that is well planned, which could enable them to create awareness.
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Green Initiative as a Solution for Local Brands to Win Back Customers Marketing Assignment
7 pages (1945 words) , Download 0 , Assignment
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The paper “Green Initiative as a Solution for Local Brands to Win Back Customers” is a breathtaking variant of the assignment on marketing. In Australia, most of the clothing companies can be said to be a work in progress in the sustainability area. This is more so in the phase of production, but also in the user level well with the aim of encouraging them to enhance their recycling and reuse.
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International Business Project for Market Entry Marketing
7 pages (2035 words) , Download 0
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The paper “International Business Project for Market Entry” is a creative variant of the business plan on marketing. Currently, more and more firms are opting to internationalize more rapidly than ever before. An organization can choose to expand and grow its operations by reaching markets that are found beyond its national boundaries and makes a decision on the mode of entry to be employed.
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K-Mart - Stakeholder Analysis Marketing Case Study
10 pages (2894 words) , Download 0 , Case Study
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The paper 'K-Mart - Stakeholder Analysis " is a good example of a marketing case study. The marketing approach for the retail industry has gone a full-cycle transformation in the recent past. Previously the industry has been dominated by the manufacturers and wholesalers striving to avail the products at the consumer’s point of convenience. This state of affairs has, however, changed with the advent of online shopping.
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Coca Cola Company in the Indian Market Marketing Case Study
7 pages (1948 words) , Download 0 , Case Study
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The paper "Coca Cola Company in the Indian Market" is a perfect example of a case study on marketing. This report presents a detailed assessment of the activities, progress, and future prospects of the Coca-cola Company in the Indian market. The Indian market has provided the Coca Cola with one of the most profitable and dynamic emerging markets for its various brands of soft drinks product lines.
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BHP Billiton Strategic Analysis Marketing Case Study
9 pages (2775 words) , Download 0 , Case Study
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The paper “BHP Billiton Strategic Analysis” is a worthy variant of the case study on marketing. In today’s highly competitive business world, organizations strive to build sustainable competitive advantages. The business world is highly unpredictable and, therefore, multinational firms, including BHP Billiton, are building lasting and sustainable competitive advantages.
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