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Marketing Essays

Result for Subject Marketing:
19897 essays
Marketing Analysis of Disney World Magic Kingdom Marketing Case Study
6 pages (1761 words) , Download 0 , Case Study
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The paper 'Marketing Analysis of Disney World Magic Kingdom " is a good example of a marketing case study. In the last few decades, the tourism and hospitality industry has emerged as one of the leading industries in the global economy. The tourism industry is considered an important foreign exchange earner that contributes to the growth of the economy, creation of employment and attraction of investments.
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Customer Satisfaction at Coles Supermarkets Marketing Case Study
6 pages (1576 words) , Download 0 , Case Study
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The paper "Customer Satisfaction at Coles Supermarkets" is a great example of a case study on marketing. Customer satisfaction is crucial to the success of every business enterprise. A lot of research on the field of customer satisfaction has been conducted in the past few years. It has come up with recommendations on what business institutions should do to improve customer satisfaction.
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Toyota in Australian Market Marketing Case Study
8 pages (2833 words) , Download 0 , Case Study
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The paper 'Toyota in Australian Market " is a good example of a marketing case study. The ultimate priority of a company is to make profits. This can be realised through the creation of value to the target market. The creation of value is a holistic process that involves all functional departments. To measure a company’s success, one can use the market share approach as a measure of dominance.
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Marketing Environment of Apple Marketing Case Study
13 pages (3609 words) , Download 0 , Case Study
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The paper 'Marketing Environment of Apple" is a good example of a marketing case study. Apple Inc. manufactures and sells a wide variety of computer software, personal computers and electronics. It has outlets in a number of countries in the world and also has an online retail shop. Its main rivals are Microsoft, Google and Exxon.
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Alcohol Sponsorship in Sports Marketing Literature review
10 pages (2870 words) , Download 0 , Literature review
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The paper “Alcohol Sponsorship in Sports” is an engrossing example of the literature review on marketing. Many alcoholic drinks manufacturing companies spend hundreds of millions of dollars in the USA and the UK to promote their brands and most of this advertising is mainly done during sporting events, a practice that is getting alarming each day with more and more young people.
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Footwear Industry in Australia - the Effect of Brand Counterfeits on Genuine Brand Equity Marketing Research Proposal
6 pages (2238 words) , Download 0 , Research Proposal
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The paper “Footwear Industry in Australia - the Effect of Brand Counterfeits on Genuine Brand Equity“ is a  forceful variant on research proposal on marketing. One of the most persistent challenges that continue to face marketers globally and in Australia is that of brand counterfeiting. The incidences of brand counterfeiting and piracy in Australia have been on the rise in the past decade.
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International Marketing Research Challenges Marketing Essay
6 pages (1661 words) , Download 0 , Essay
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The paper "International Marketing Research Challenges" is a great example of a marketing essay. Due to the increased expansion of businesses within the international markets, it has become critical for managers to recognize the value of timely and accurate business marketing research to enhance their decision-making processes.
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Market Diversification Strategy for Compact and Small Car Market in China Marketing Case Study
17 pages (4713 words) , Download 0 , Case Study
Free
The paper 'Market Diversification Strategy for Compact and Small Car Market in China" is a good example of a marketing case study. China is one of the two countries that are most populous in the world and the automotive industry is one of the five biggest industries in the country. The decade has particularly seen a massive growth of this industry which has surpassed many others.
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The Importance of Various Attributes of the Melbourne Public Transport System Marketing Research Proposal
9 pages (2580 words) , Download 0 , Research Proposal
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The paper 'The Importance of Various Attributes of the Melbourne Public Transport System" is a good example of a marketing research proposal. Public transport is any system in which passengers do not travel in their own vehicles. This definition is limited by the fact that it does not exclude corporate ownership vehicles.
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Factors Influencing Users to Switch between Mobile Phone Service Providers Marketing Research Proposal
14 pages (3768 words) , Download 0 , Research Proposal
Free
The paper "Factors Influencing Users to Switch between Mobile Phone Service Providers" is a perfect example of a marketing research proposal. Human beings are social beings whose need to relate, share and communicate with others is insatiable. People have over the centuries communicated with one another over varied means verbally and non-verbally through audio or visuals.
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Competition in Australian Groceries Market Marketing Essay
8 pages (2230 words) , Download 0 , Essay
Free
The paper “Competition in Australian Groceries Market” is an intriguing example of the essay on marketing. The Australian retail grocery market has in the recent past been condemned for the rapid increase in the number of processed products as opposed to fresh farm products. The role of competition in the grocery sector was pointed out as one of the causal factors in the debate.
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Review of Tourism Websites Marketing Research Paper
11 pages (2817 words) , Download 1 , Research Paper
Free
The paper "Review of Tourism Websites " is a great example of a marketing research paper. The research strives to examine, assess and review the websites of major tourism companies and stakeholders operating in Australia including http://www.tourism.australia.com/ for the whole of Australia as a country.
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Marketing Report for E-Trust Marketing Research Proposal
17 pages (4630 words) , Download 0 , Research Proposal
Free
The paper "Marketing Report for E-Trust" is a great example of a marketing research proposal. The research was aimed at investigating the perceptions of the respondents on diverse functions including the launching of new products to trusting of electronic transactions. In order to achieve the research objectives, the study utilised a survey of sixty respondents, where structured questionnaires were administered.
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Chinas Online Retail Marketing Marketing Case Study
8 pages (2401 words) , Download 0 , Case Study
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The paper "China’s Online Retail Marketing " is a perfect example of a marketing case study. China is one of the largest world’s export thrust in the arena of business. China’s online retail marketing is swiftly developing although highly fragmented. The online retail stores in China offer such prospects as e-commerce as well as drug retailing.
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Qantas Consumer Brand Loyalty Marketing Research Paper
25 pages (7214 words) , Research Paper
Nobody downloaded yet
The paper "Qantas Consumer Brand Loyalty " is a perfect example of a marketing research paper. In recent times, Qantas, Australia’s largest airline, has witnessed a significant drop in its market share. There has been an increase in competition from other airlines such as Air Australia and Virgin Australia locally, and internationally, Emirates and Etihad have come up as major players that Qantas has to content with (Dorman, 2009).
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Australian Internet Access Industry Marketing Research Paper
9 pages (2250 words) , Download 0 , Research Paper
Free
The paper "Australian Internet Access Industry" is an outstanding example of a marketing research paper. The aim of this report is to describe the Australian internet access industry. The first section of the report will give a brief overview of the industry. The second part of the report will deal with an environmental analysis that is the micro and macro environment of the industry.
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Global Pattern of Trade and the Role of Comparative Advantage in Explaining This Pattern Marketing Research Proposal
6 pages (2027 words) , Download 0 , Research Proposal
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The paper "Global Pattern of Trade and the Role of Comparative Advantage in Explaining This Pattern" is an outstanding example of a marketing research proposal. The pattern of trade in the global landscape has experienced immense and dramatic shifts in recent decades. This dynamism can be traced back to World War II where the world trade has expanded.
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Consumer Behaviour for a Hypothetical Product Marketing Coursework
8 pages (2297 words) , Download 0 , Coursework
Free
The paper "Consumer Behaviour for a Hypothetical Product" is a perfect example of marketing coursework. Lifestyle magazines are a rich source of information for young women, especially regarding relationships, careers, and fashion. As such Populist Publishers has launched a magazine targeting women aged between 17 and 25 years in Australia with the hope of attending to the information needs presented in this market.
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Differences in Buying of Men and Women When They Go for Shopping Marketing Research Paper
10 pages (2730 words) , Download 0 , Research Paper
Free
The paper "Differences in Buying of Men and Women When They Go for Shopping" is a perfect example of a marketing research paper. The apparel retailing industry has a life cycle which is very short and the retailer can easily make losses if he fails to move with upcoming trends and fashions. This industry requires the fashion store or retailer to understand what is the new fashion and trend for both male and female.
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The Impact of Algorithmic Trading on Mutual Funds Performance Marketing Research Proposal
6 pages (2021 words) , Download 0 , Research Proposal
Free
The paper "The Impact of Algorithmic Trading on Mutual Funds Performance" is an outstanding example of a marketing research proposal. Algorithmic trading, automated trading, or electronic financial markets is the use of computer programs and systems to enter trading orders. This is possible with the computer algorithm that is used to decide on all aspects of orders such as quantity, price, and timing.
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Mud Mapping Research on Airports, Airlines and Distribution Marketing Research Paper
7 pages (2199 words) , Download 0 , Research Paper
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The paper "Mud Mapping Research on Airports, Airlines and Distribution " is a perfect example of a marketing research paper. Mud mapping is considered to be a concept map that attempts to explain the relationship between variables that are interconnected. In researching airports, airlines and distribution, the author finds it necessary to use the mud map shown below.
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Expansion of Nokia into Vietnam Marketing
9 pages (2325 words) , Download 0
Free
The paper “Expansion of Nokia into Vietnam”  is a  fascinating example of a report on marketing. The report first provides an introduction explaining the factors that would make this expansion favorable. It then conducts a situation analysis through the SWT methodology, weighing between the strengths and weaknesses among others of the country against the climate in Vietnam.
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Developing a Marketing Plan Issues Marketing
8 pages (2263 words) , Download 0
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The paper 'Developing a Marketing Plan Issues' is a great example of a Marketing Business Plan. Marketing plans are very essential in all business marketing practices since they enhance the conduct of successful marketing activities, thus the growth and development of enterprises. This paper is a marketing plan for Wellington Wines for FY2016-17 aiming at having an increment of sales. 
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Customers Selection of Leisure Hotels Marketing Coursework
13 pages (3648 words) , Download 1 , Coursework
Free
The paper "Customers’ Selection of Leisure Hotels" is a great example of marketing coursework. The hospitality industry continues to experience a very high and increased competition in the global economic sector. Many hotels are being established in various places to boost the business environment. The hotel industry remains to be volatile and experiences a fluctuation every year.
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The Role of Satisfaction in Repurchasing Services in the Airline Industry Marketing Literature review
8 pages (2597 words) , Download 0 , Literature review
Free
The paper “The Role of Satisfaction in Repurchasing Services in the Airline Industry” is a comprehensive variant of the literature review on marketing. The airline industry has achieved tremendous growth in the last few decades with the primary focus on promoting customer satisfaction. Achieving customer loyalty is important in the airline industry.
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Marketing Part Of Strategic Enterprise Marketing Research Paper
7 pages (2914 words) , Download 0 , Research Paper
Free
The paper "Marketing Part Of Strategic Enterprise" is a perfect example of a Marketing Research Paper. The second-hand car selling a business in Ballarat, Australia is quite unique in the market since it provides quality second-hand cars that are well maintained, accident-free and with mileage that ranges from 6,000-12,000 for a period of 2-3 years that the car has been operational. 
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The Authenticity and Trustworthy of Brand Communication in Social Media Marketing
9 pages (2495 words) , Download 0
Free
The paper "The Authenticity and Trustworthy of Brand Communication in Social Media" is a great example of a report on marketing. In the recent past, there has been competition between meaning brands of different products. For this reason, the value of branding has been regarded extensively over the past centuries. The main focus has been on the standpoint of brand equity (Hollenbeck 2008).
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Trends in Global Market Opportunities for the Year 2017 Marketing Research Paper
8 pages (2481 words) , Download 0 , Research Paper
Free
The paper "Trends in Global Market Opportunities for the Year 2017" is a perfect example of a marketing research paper. A global market opportunity is the existence of a combination of good conditions for a business to thrive such as good location, good timing, availability of resources and market niche.
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TNA Market Profit Potential in Malaysia and Vietnam Marketing Case Study
15 pages (4424 words) , Download 0 , Case Study
Free
The paper 'TNA Market Profit Potential in Malaysia and Vietnam" is a good example of a marketing case study. TNA Pty. Ltd. (TNA) is an Australian engineering and manufacturing company. It provides equipment and machinery for use in the food processing and packaging industry. It is a well-established company in Australia, having been founded in 1982 by an engineer working in the food industry.
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Trends in Global Market Opportunities for the Year Marketing Research Paper
16 pages (6250 words) , Download 0 , Research Paper
Free
The paper "Trends in Global Market Opportunities for the Year " is a good example of a marketing research paper. A global market opportunity is the existence of a combination of good conditions for a business to thrive such as good location, good timing, availability of resources and market niche (Startienė & Remeikienė, 2015).
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Relais Christine Boutique Hotel - Situational Analysis, Market Strategy, Strategies, Cost, and Implications Marketing
11 pages (3202 words) , Download 0
Free
The paper “Relais Christine Boutique Hotel - Situational Analysis, Market Strategy, Strategies, Cost, and Implications” is a spectacular variant of the business plan on marketing. The assessment will focus on the Relais Christine Boutique Hotel in Paris, France. Relais Christine Boutique Hotel comes out as a luxurious entity aiming at the preservation of its intimacy of the private residence.
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The Positive Impact of Social Media on Cosmetic Industry Marketing Research Proposal
12 pages (3531 words) , Download 0 , Research Proposal
Free
The paper “The Positive Impact of Social Media on Cosmetic Industry“ is a  provoking variant of a research proposal on marketing. Social media sites are defined as internet-based services that allow people to create a profile that is public or partly public in a delimited framework, converse with other users who are virtually-connected acquaintances.
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Some Intriguing Insights into Smartphone Consumerism Marketing Research Paper
8 pages (2173 words) , Download 0 , Research Paper
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The paper “Some Intriguing Insights into Smartphone Consumerism ” is a  breathtaking example of a research paper on marketing. The number of smartphone users worldwide is expected to exceed one billion by 2013. The use of smartphones has become an elementary necessity for people all over the globe.  
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Tough Mudder Melbourne Event - Marketing Mix Marketing Research Paper
12 pages (3533 words) , Download 0 , Research Paper
Free
The paper "Tough Mudder Melbourne Event - Marketing Mix" is a perfect example of a marketing research paper. Tough Mudder Melbourne Event will be held at the State Motorcycle Sports Complex Broadford. The complex is located in Melbourne. It is only about a one-hour drive distance. The event is managed by Tough Mudder Pty. Ltd and the dates are set for October 17th and 18th 2015.
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Marketing Strategies and Planning for Brand Extension Marketing Assignment
7 pages (2048 words) , Download 0 , Assignment
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The paper 'Marketing Strategies and Planning for Brand Extension' is a wonderful example of a Marketing Assignment. The coca-cola company is an American multinational corporation that produces retails and markets soft carbonated beverages. The main beverage manufactured by the company is coca-cola, with brand extensions taking place to introduce other beverages. 
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Selling the Free Animal Tested Cosmetic Products Marketing Research Paper
9 pages (2873 words) , Download 0 , Research Paper
Free
The paper "Selling the Free Animal Tested Cosmetic Products" is a great example of a research paper on marketing. This research study offers an analysis of the concept of animal testing of cosmetic products. In this case, the research study evaluates the customer's responsibility on the issue and as such forms the basis of evaluating.
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Uber vs Yellow Cab - Difference in Marketing Strategy and Competitiveness Marketing Case Study
10 pages (2782 words) , Download 0 , Case Study
Free
The paper “Uber vs Yellow Cab – Difference in Marketing Strategy and Competitiveness ” is an affecting variant of the case study on marketing. Australia is flocked with many taxi service providers which have increased the competition between them. The taxi service market has revolutionized with the introduction of a smartphone-based app that has connected the drivers and the riders.
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Masters Home Improvement Marketing Case Study
9 pages (2729 words) , Download 1 , Case Study
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The paper "Masters Home Improvement" is a great example of a case study on marketing. Masters Home Improvement (MHI) is the trading name of a hardware chain in Australia. MHI is operated by a joint venture between Woolworths Limited and Lowe’s. Woolworths Limited is based in Australia while Lowe’s is based in Mooresville, North Carolina.
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Social Media Influences Peoples Behaviors Marketing Research Proposal
19 pages (5318 words) , Download 1 , Research Proposal
Free
The paper "Social Media Influences People’s Behaviors" is a great example of a marketing research proposal. Social media has become a part and parcel of our daily lives and the manner in which it influences behaviour of people in a different direction is an area to be researched. The use of different social media websites along with the growing importance being given to social media in every field has increased the need and importance of it.
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Agricultural Marketing Marketing Essay
8 pages (2048 words) , Download 0 , Essay
Free
The paper "Agricultural Marketing" is an amazing example of a Marketing essay. Agricultural marketing pools all the services that get incorporated within the movement of already harvested agricultural products, from the farm to the consumer. A portfolio of activities of different magnitude and power is evidenced to take place during this process.
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Customers Perception of the New Products Introduced in the Market Marketing Research Proposal
10 pages (2566 words) , Download 0 , Research Proposal
Free
The paper "Customers Perception of the New Products Introduced in the Market" is a great example of the marketing research proposal. This was to find out the response of customers to a new product when it gets in the market and also how well are people ready to embark on the online business of buying commodities.
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Determining Factors in Students Choice to Live in Campus or out Campus Marketing Research Paper
13 pages (4151 words) , Download 0 , Research Paper
Free
The paper "Determining Factors in Students’ Choice to Live in Campus or out Campus" is an outstanding example of a marketing research paper. Students prefer to stay both in campus and away from campus based on the different personal needs and requirements. Colleges on their part need to evaluate and find out the different reasons.
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Factors Affecting Positive and Negative Word of Mouth in Restaurant Industry Marketing Research Proposal
11 pages (4078 words) , Download 1 , Research Proposal
Free
The paper “Factors Affecting Positive and Negative Word of Mouth in Restaurant Industry“ is a  meaningful variant on research proposal on marketing. The introductory chapter covers the information of the study with the details of the background information, statement of objectives, objectives of the study, research questions, limitations of the study, importance of the research, etc.
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McDonald's - Target Market Segments, Service Concept, Operating Strategy, Service Delivery System Marketing Case Study
7 pages (2209 words) , Download 0 , Case Study
Free
The paper “McDonald’s - Target Market Segments, Service Concept, Operating Strategy, Service Delivery System” is an impressive variant of the case study on marketing. The competitive nature of the business environment has forced numerous organizations to improve the services that it gives to customers.
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PESTEL and SWOT Analysis for Turkey for Use by Rip Curl Marketing Case Study
6 pages (1812 words) , Download 0 , Case Study
Free
The paper 'PESTEL and SWOT Analysis for Turkey for Use by Rip Curl" is a good example of a marketing case study. Rip Curl is an Australian designer, manufacturer, and retailer of sportswear and associated products based in Victoria. Some of the products of the company include snow boats, skateboards, surfing watches with GPS, travel bags, pants and all sorts of clothing.
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Consumer Behavior in E-commerce Context Marketing Research Proposal
9 pages (2250 words) , Download 0 , Research Proposal
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Studies such as Youssef (2015) have indicated that culture impact differently on citizens’ intention to use the Internet, including cultural awareness, national culture, and cultural influences. Salisbury et al. (2008) noted that beliefs, norms, values, and behavioral patterns influence how people perceive certain practices and consumer behavior in an e-commerce context.
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Promotional Platforms to Promote the Core Product and Services of the Mobile Phone and Services Marketing Research Proposal
6 pages (1252 words) , Download 0 , Research Proposal
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The paper “Promotional Platforms to Promote the Core Product and Services of the Mobile Phone and Services” is a  great example of a research proposal on marketing. The company has a sophisticated mobile phone and services like SMS suited for a consumer segment of young people between 15 to 18 years.  
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New Product Development and Innovation Marketing Research Proposal
10 pages (2807 words) , Download 0 , Research Proposal
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The paper "New Product Development and Innovation" is a perfect example of a marketing research proposal. According to Radnor & Noke (2004), they argue that the existence of a positive relationship within a company’s ability to innovate and its continuous market prosperity buttresses the wide literature in new product development and innovation.
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Measuring Customer Satisfaction at Burger King and McDonald's Marketing Research Proposal
12 pages (2962 words) , Download 0 , Research Proposal
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The paper “Measuring Customer Satisfaction at Burger King and McDonald’s” is an intriguing example of a research proposal on marketing. The fast-food industry is one of the famous businesses which depicts a system of delivery foods in a quicker way as opposed to any the processes in other restaurants, and it takes minimal time to prepare foods and delivery to consumers.  
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The Business Idea - Full of Joys Marketing Case Study
16 pages (4191 words) , Download 0 , Case Study
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The paper 'The Business Idea - Full of Joys" is a good example of a marketing case study.“Full of Joys”’ is a food app that features all the delicious and nutritious cuisines from all over the world. It is also a tour guide that uses the GPS to locate the name, location and direction of a restaurant that is nearest to the user no matter where they are in the world.
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