StudentShare
Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. If you find papers matching your topic, you may use them only as an example of work. This is 100% legal. You may not submit downloaded papers as your own, that is cheating. Also you should remember, that this work was alredy submitted once by a student who originally wrote it.
Contact Us
Sign In / Sign Up for FREE
Sign Up for FREE Sign In
Search
✕
Go to advanced search...
✕
Home
Free Samples
Premium Essays
Editing Services
Editing Proofreading Rewriting
Extra Tools
Essay Topic Generator Thesis Generator Citation Generator GPA Calculator Study Guides Donate Paper
Essay Writing Help
About Us
About Us Testimonials FAQ

Marketing Essays

Result for Subject Marketing:
19702 essays
SalesForce,com and Force,com as Hits in Market Place Marketing Case Study
6 pages (1807 words) , Download 0 , Case Study
Free
The paper “SalesForce.com and Force.com as Hits in Market Place”  is an apposite example of a case study on marketing. Enterprise application software provides business-oriented tools for business enterprises such as online shopping and payments. According to Kumar & Reinartz (2011), businesses gain a higher advantage of Customer Relationships Management when they employ cloud computing.
Preview sample
New Coke Marketing Disaster 1985 Marketing Report
8 pages (2445 words) , Download 0 , Report
Free
Challenged by Pepsi’s new marketing strategy, Coca-Cola introduced a new formula for Coke in 1985 but failed due to public outcry and negative media coverage.  Others believed that it was a clever marketing strategy to reignite public interest in Coca-Cola but facts leading to the disaster suggest the opposite.
Preview sample
sponsored ads
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
—
Apply my DISCOUNT
Public Sector Marketing of Dubai Metro Marketing Assignment
8 pages (2276 words) , Download 0 , Assignment
Free
The mechanisms that Dubai Metro uses to promote public sector marketing have helped the organization to meet its objectives that include serving more than 170,000 passengers daily. The service is offered efficiently and effectively and this has enabled the organization to be a world-class public transport organization.
Preview sample
How To Create Products Customers Love Marketing Report
13 pages (3501 words) , Download 0 , Report
Free
The paper "How To Create Products Customers Love" is a great example of a report on marketing. Balcom International is a reputable firm that has been in operation since 1993, offering specialized IT services to both the United Kingdom and the entire European population. The company intends to usher in a robust product that will ensure a near-permanent solution to the virus fiasco.
Preview sample
Work and rgnistinl Change of a 4 Star Lakeside Hall Hotel Marketing Case Study
14 pages (3500 words) , Download 0 , Case Study
Free
The paper "Work and Оrgаnisаtiоnаl Change of a 4 Star Lakeside Hall Hotel " is a perfect example of a case study on marketing. For any business or organization to gain success it is quite important that along with sound marketing strategies it also has a good and well-trained workforce. The hospitality industry above all requires a good workforce for their success.
Preview sample
Strategic Marketing Plan of Splash Company Marketing Case Study
8 pages (2319 words) , Download 0 , Case Study
Free
The company was established in 1993 and with time it has grown tremendously to have more than 140 stores and 50 brand stores even in foreign countries. Splash was set up when there was a broad gap within the clothing industry and there were no well-established brands as well as loyal customer base in the clothing industry.
Preview sample
Customer Satisfaction in United Arab Emirates Banks Marketing Research Paper
22 pages (5841 words) , Research Paper
Nobody downloaded yet
Quality services are an antecedent of customers’ satisfaction forms one of the highly important factors that propel the development and growth of the service sector. Considering that provision of quality services is a must to achieve customer satisfaction, such an element has increasingly become important within the service industry.
Preview sample
Smart Clothes Limited Business Plan Marketing Business Plan
11 pages (3020 words) , Download 2 , Business Plan
Free
The business venture will comprise of online and physical clothes retail stores headquartered in London and with other physical branches in Wales and Manchester. The business venture focuses on children's wear and identifies children below 15 years as its market segment and target.
Preview sample
HSBC Group Marketing Case Study
13 pages (3808 words) , Download 0 , Case Study
Free
The decision-making criteria used by an organization are important in determining the success of the organization.  It is important for the decision-making criteria to be in line with the objectives of the organization.  The marketing process depends on the concept for the purposes of growth and expansion. 
Preview sample
Radar Technology Used in Assessing Soitec Companys Strengths Marketing Case Study
7 pages (2055 words) , Download 0 , Case Study
Free
The paper “Radar Technology Used in Assessing Soitec Company’s Strengths”  is a cogent example of a case study on marketing. The use of radar technology when analyzing the success of a company is important. This project’s main goal is the provision of efficient MQM students with practical opportunities. These are the opportunities that will bring develop excellent conduct self-assessment.
Preview sample
Apple Marketing Marketing Case Study
14 pages (3838 words) , Download 1 , Case Study
Free
Marketing plans are important for a company’s increased sales. Customers’ loyalty ensures a company of returns even through high competition sessions. Companies should therefore ensure that they target their consumers’ needs. Analyzing the markets that the company serves enables it to identify any needs, satisfaction for the company.
Preview sample
Online Selling of Retail Industry in the US Marketing Research Paper
12 pages (3334 words) , Download 0 , Research Paper
Free
It is recommended that entrepreneurs seeking to venture into this business ought to supplement their efforts with a significant focus on the fixed location outlets. This is based on the fact that with the promising prospects in the online store, they are bound to increase in number culminating in market saturation.
Preview sample
How Modern-Era Advertising Influences Consumer Behaviour Marketing Term Paper
10 pages (2903 words) , Download 1 , Term Paper
Free
The paper "How Modern-Era Advertising Influences Consumer Behaviour" is a good example of a term paper on marketing. Advertising is a fundamental marketing tool for every organization in the contemporary era. In fact, advertising has been recommended as a compulsory cost for creating customer awareness of the product. 
Preview sample
Implementation of City Marketing in St Petersburg, Russia Marketing Literature review
6 pages (2078 words) , Download 0 , Literature review
Free
The paper "Implementation of City Marketing in St. Petersburg, Russia" is a brilliant example of a literature review on marketing. This strategy involves the development of a city in order to promote certain activities to take place within this city. The aim of city marketing is to develop different strategies within the city and its precincts.
Preview sample
Applied Buyer's Behavior in the Coca-cola Company Marketing Case Study
9 pages (2345 words) , Download 0 , Case Study
Free
The paper "Applied Buyer's Behavior in the Coca-cola Company " is a worthy example of a case study on marketing. Marketing is an essential aspect in the lifeline of every organization as it’s the only way of expanding the company’s product market and arousing interest in the people on the products.
Preview sample
Current Opportunities and Challenges in Sound Publishing House Marketing Literature review
12 pages (3726 words) , Download 0 , Literature review
Free
As publishers are trying their best to meet the changes in technology, the reading preferences of their readers and more experiences in the media are developing. With such advances in technology, digital publishing is gradually gaining market share. This has led to a decrease in hardcopy publishing.
Preview sample
Marketing of Azza Fahmy Jewelry Company Marketing Case Study
10 pages (2935 words) , Download 2 , Case Study
Free
As brand and product became stronger, the possibility of global markets became highly apparent and opportunities for growth began showing themselves. Retail expansions began opening up materializing in numerous local outlets along with standalone and distribution outlets in Jordan, Qatar, Dubai, Bahrain, and London.
Preview sample
Discovering Opportunities in Property Project Marketing Case Study
8 pages (3281 words) , Download 0 , Case Study
Free
The specification of the property was similar to that of this property, although the Bartels property had 1 parking space. Bartels property was constructed five months earlier, but the maintenance levels are almost similar. Bartels road neighbors the Botanical garden to the north and this makes the value of land and other property go up within a very short time.
Preview sample
Destination Marketing as a Source of Competitive Advantage Marketing Term Paper
10 pages (2557 words) , Download 1 , Term Paper
Free
It is being regarded as Australia’s most liveable city that has a population of slightly more than a million people. It is also known as the “20-minute city” with the airport just being some 7 kilometers from the city center. Key tourist attractions such as the major beaches and Adelaide Hills are only less than half an hour's drive. 
Preview sample
The Relationship between Theory and Practice of Plain Packaging for Cigarettes Marketing Coursework
6 pages (2028 words) , Download 0 , Coursework
Free
The sector has employed partners from the packaging industry who have indicated that this will result in loss of jobs among the packaging and printer suppliers if the generics are allowed. This group also alludes that plain packs may establish a dangerous precedent for certain commodities, for example, those having high volumes of fat or chocolate.
Preview sample
The Key Products and Services in Google Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
Free
The company has rightly positioned itself well to cover all Porter’s Five Forces of competition and has stayed focused despite the turbulent external market. Google has great potential as an online search company because of its sustainable innovation which proves to be the company’s continued success in its future business performance.
Preview sample
The Manner in Which Willmott Dixon Conducts Business Marketing Business Plan
8 pages (2358 words) , Download 1 , Business Plan
Free
The paper "The Manner in Which Willmott Dixon Conducts Business" is an exceptional example of a business plan on marketing. Businesses all around the world are looking to understand the market scenario and develop new products which help to develop the product line. The importance of developing new products and satisfying consumer wants grows in the case of the construction industry.
Preview sample
What Is the Role of Advertising on Persuasion in the Public Sphere Marketing Literature review
6 pages (1772 words) , Download 0 , Literature review
Free
Whereas some information presented by professional advertising targets to convince the consumer to buy, the manner in which the information or knowledge is represented, is very important. Customers or consumers have to be aware of distortion of information in order to over-formed attitudes towards certain products. 
Preview sample
Food Labeling as an Important Set in Food Packaging Marketing Term Paper
8 pages (2166 words) , Download 2 , Term Paper
Free
Food labeling is a significant procedure in the food processing and packaging chain and should not be neglected by consumers.  The label acts as the initial contact point between the producer and a consumer.  Consumers use food labels to identify different products and decide which food product to buy. The food label is a crucial marketing tool for a food product.
Preview sample
Successful Marketing Story: Apple iPad Marketing Case Study
13 pages (3651 words) , Download 1 , Case Study
Free
For these recent crops of innovative products, it is said that Apple is currently enjoying its most profitable quarter with record sales and profits figures.  Its unprecedented growth is attributed to numerous factors, including sound and innovative marketing strategies and its former and now deceased CEO, Steven P. Jobs.
Preview sample
INNOC Company in the Telecommunication Services Marketing Report
9 pages (2538 words) , Download 0 , Report
Free
The purpose of the full screen within INNOC will be useful in that it will assist the company reaches decisions on whether technical resources are to be devoted towards the project. In reaching a conclusion, questions such as accomplishment of technical and commercial feasibilities can be weighed if they worth to be introduced.
Preview sample
Successful Marketing Strategies in its Operations is Virgin Blue Marketing Case Study
11 pages (3077 words) , Download 0 , Case Study
Free
The changes seen in the workforce diversity due to the opening up of economies have resulted in Virgin Blue looking towards having a tool that ensures that they are able to integrate the workforce. Virgin Blue as a result of it has been able to create a positive workplace environment (Kramar, Bartram, Cieri, Noe, Hollenbeck, and Wright, 2011).
Preview sample
Marketing and Its Importance Marketing Assignment
6 pages (1888 words) , Download 0 , Assignment
Free
The key stakeholders in this project include the public, several industries operating in the region, and the business community operating in the region. It would be imperative to consider getting information from these people because they are the major beneficiaries of the project and the success of the project has a direct effect on them.
Preview sample
Marketing Strategy: Apple Inc Marketing Case Study
10 pages (2696 words) , Download 0 , Case Study
Free
Its most common products include the iPod, Macintosh computer line, iPad, and iPhone. Their software includes iTunes media browser, Mac OS X operating system, the living suit of multimedia, Aperture among others. By October 2010 Apple Inc was running 317 retail stores found in 10 countries. It is the largest company that is traded publicly in the entire world considering market capitalization.
Preview sample
Theory to Practice Analysis in the Advertising Industry Marketing Report
6 pages (3543 words) , Download 0 , Report
Free
The paper "Theory to Practice Analysis in the Advertising Industry" is a perfect example of a report on marketing. Advertisers have learned how to use persuasion to sell their products, they now have a storehouse of knowledge regarding such methods. This knowledge helps them in maintaining their market.
Preview sample
Social Media Marketing Defined Marketing Capstone Project
34 pages (8559 words) , Capstone Project
Nobody downloaded yet
The paper "Social Media Marketing Defined" is a great example of a capstone project on marketing. Web 2.0 involves a lot that just social media. It involves creativity, building communities with a unified goal, sharing of videos, pictures, notes, etc., increased participation of individuals, privacy, the Internet, blogs, interactivity, wikis, the World Wide Web (WWW), and much more.
Preview sample
International Marketing of Malaysia Marketing Case Study
8 pages (2208 words) , Download 0 , Case Study
Free
To the south, Malaysia is separated by the South China Sea with two regions namely; the peninsular Malaysia and Malaysian Borneo. It borders Thailand Indonesia and Brunei with maritime borders such as Singapore and Vietnam. The capital city of Malaysia is known as Kuala Lumpur.  The Malaysian population is approximately 28.5 million (Colin, 2001).
Preview sample
The Moderating Effects of Market Orientation Marketing Assignment
8 pages (2130 words) , Download 0 , Assignment
Free
The moderators of market orientation determine how an organization defines its business, missions, and goals because they determine how marketing concepts will be implemented. They determine the product mix and the pricing, target market, and how a company is going to meet the satisfaction of the consumer.
Preview sample
Ralf Lauren-The Role of Brand and Brand Equity Marketing Case Study
10 pages (2836 words) , Download 1 , Case Study
Free
Brand performance can be explained as the ways in which the functional needs of consumers are met. Thirdly, brand equity involves realizing brand imagery and this is largely influenced by the extrinsic properties of the services and/or product as well the ways in which the brand meets the social and psychological needs of the customers.
Preview sample
Sports360 - Attracting Web Clients and New Clients to the Mobile Page Marketing Report
7 pages (1862 words) , Download 0 , Report
Free
The paper “Sports360 - Attracting Web Clients and New Clients to the Mobile Page” is a forceful report on marketing. Sports360 is an information provider service that specializes in giving the latest sports news. In an effort to get more exposure, Sports360 endeavors to establish a mobile commerce page.
Preview sample
High-Fidelity Prototyping, Evaluation, and Client Analysis MaxiMart Shopping Mall Marketing Report
15 pages (4099 words) , Download 0 , Report
Free
The paper "High-Fidelity Prototyping, Evaluation, and Client Analysis MaxiMart Shopping Mall" is a good example of a report on marketing. In order to find out the prototype that would best serve the purpose of MaxiMart's shopping mall, it was decided to create high-fidelity prototypes of the proposed prototypes given in the earlier assignment.
Preview sample
Fast Food Marketing and Ethics Marketing Term Paper
13 pages (3777 words) , Download 0 , Term Paper
Free
The paper "Fast Food Marketing and Ethics" is a wonderful example of a term paper on marketing. Marketing can undoubtedly bring benefits to society, although some aspects of marketing may be questionable on ethical grounds. Ethics is a complex concept to define, and there is an attempt made by contemporary theorists to highlight ethical behavior in a marketing context.
Preview sample
Definition of Integrated Marketing Communications Marketing Literature review
20 pages (5548 words) , Download 0 , Literature review
Free
We can safely say that Levine’s statement that “You can fool all the people all of the time if the advertising is right and the budget is big enough.” does not hold true fully.  Though advertising has the initial effect, it does not or cannot induce long-term association with the brands unless it has something which the consumer actually wants. 
Preview sample
Effects of Advertising and Marketing Communications on Social Behaviors Marketing Term Paper
20 pages (5612 words) , Download 0 , Term Paper
Free
Advertising has a strong influence over social behaviors, attitudes, and expectations of individuals involved in intimate relationships between men and women Companies spend millions of dollars on advertising every year. The companies are very aware of the effect of advertisement on the community.
Preview sample
Consumer Culture and Advertising in IKEA Marketing Case Study
6 pages (1578 words) , Download 0 , Case Study
Free
The paper discusses why there is a lot of enthusiasm to go visit IKEA on weekends or with a family. The paper will encapsulate the main idea of critically analyzing a certain location or a shop on the basis of the products being sold and what kind of products are being sold. The physical layout and the atmosphere along with various other factors will also be discussed in the paper.
Preview sample
The Program on Ohio's Pre-Admission Screening System Providing Options and Resources Today Marketing Report
6 pages (1806 words) , Download 0 , Report
Free
Based on the information from the Catholic Services for the Miami Valley (2007), “the PASSPORT refers to the Pre-admission Screening System Providing Options and Resources Today” (Ohio Department of MR/DD WDS Glossary, 2007). This is an elderly nursing program financed by Medicaid. Elderly people can usually stay in the shelter of their real homes with the services of the PASSPORT program.
Preview sample
Marketing Luxury Products to Affluent Ethnic Consumers Marketing Research Paper
12 pages (3456 words) , Download 1 , Research Paper
Free
The consumer being surveyed at random is the average customer with the knowledge or care towards brand and price. This is because most literature points to consumers being more educated about the brand name, and price for value. The research is based on consumer survey participants being knowledgeable about brands.
Preview sample
The Creative Work Plan of Advertising Strategy in Wal-Mart Marketing Assignment
4 pages (1211 words) , Download 0 , Assignment
Free
At the end of the day, it’s the business done that really matters in any Organization. The financials though is a very important factor in making the decision of using the channels of advertisement the other financial factors are Revenue, Gross margin, Gross margin Return on investment IRR. Operating income, Net margin.
Preview sample
Media Strategy of Toyota Corporation Marketing Case Study
7 pages (2131 words) , Download 0 , Case Study
Free
Toyota recognizes the want for vehicles while we are at the mercy of further countries to supply the United States with the amount of gasoline Americans consume. So in its place of looking at additional ways of obtaining gasoline Toyota has redefined their vehicles to be needy upon electricity (Advertising and Marketing, 2004).
Preview sample
The Impact of Marketing on the Customers Marketing Case Study
9 pages (2573 words) , Download 0 , Case Study
Free
The company owner must encourage the use of entrepreneurship within the company because there is a need for the employees to also look at the innovative side and find better ways of serving the customers unlike what has already been done. There is a need to keep pace with the changing world and this is why the company needs to be creative.    
Preview sample
Strategic Marketing Plan the Firefly Mobile Model Marketing Case Study
26 pages (6657 words) , Case Study
Nobody downloaded yet
According to the expert analysis as Firefly put up for sale their phone for £299.99 on the Internet companies such as Dial a Phone the internet mobile shop has lately obtainable this phone free following only being in the market since October 2002. Firefly has extremely minute authority on how it is sold on distribution channels such as these. 
Preview sample
Buyer Behaviour in Retail Context Marketing Report
8 pages (2236 words) , Download 0 , Report
Free
The consumer is aware of the products but the buying is mostly price and demand-driven. He is not the end-user of the product. Since the purchase is repetitive, the buyer’s demands need to be weighed carefully for both short and long-term commercial impact for the organization as against the gain in market share.
Preview sample
Strategic Marketing Management and Consumer Behavior of Aer Lingus Marketing Assignment
6 pages (1673 words) , Download 1 , Assignment
Free
A bill was proposed to privatize the company in 2003. There are always two sides to any decision. Privatization could help bring in better management and run the operations more efficiently but it would charge higher prices from customers thus, negatively affecting the economy class passengers. Recently a survey was conducted to find out passenger views about Aer Lingus.
Preview sample
Human Resource Management: Managing People in a Multinational Context by Peter J. Dowling Marketing Book Report/Review
8 pages (2265 words) , Download 0 , Book Report/Review
Free
Obviously, technological development had shaped how we conduct business, the home country could easily dispatch its manager anywhere in the world. You have the jets to ferry these people. Arrangements could be done in a jiffy yet there is no quick and sure way of compressing the “u” curve or speed up the learning process in a foreign posting.
Preview sample
The Management of Markets Marketing Essay
21 pages (5738 words) , Essay
Nobody downloaded yet
The commodity may either be a good or service. The transaction is required to be a potential transaction and for this, the buyer has to have something which he can give in exchange. It is very necessary that the (2) market definition should be made the foundation for the selection of the strategy for a business. This has often been either neglected or misunderstood by the management.
Preview sample
    3601 - 3650 results of 19702 items
    We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
    ✕
    Contact Us