Marketing Essays

The paper 'Nike INC Products from a Design Perspective" is a good example of a marketing case study. NIKE, Inc. is a global brand that deals with designing, developing, marketing and selling unique lifestyle footwear, equipment, apparel and other accessories and services. NIKE, Inc.'s footwear products are designed for a wide market range.

The paper 'Property Potential and Marketability - Unit 1 in 19 Kildare Avenue " is a good example of a marketing case study. Owning, buying or selling properties is governed by the Government of Australia under the Housing and Property laws. One may not understand the laws and regulations, and for this reason, one may require a conveyancer who can assists while purchasing selling properties.

The paper "E-marketing Purposes" is a great example of a marketing essay. The internet has widely been at the forefront in providing global marketers with information thus forming the basis of today’s communication. Today, many organizations are indulging in e-marketing as a way of getting access to a large number of customers.

The paper 'New Technology and Investing in Innovation for CEMEX Capsim" is a good example of a marketing case study. CEMEX is one of the largest cement manufacturing companies in the world. The growth of the business or company is significant because it will help the company outperform its competitors in the market (Davila, et al. 2006, p. 83).

The paper "Analysis of Fosters Group in the United Kingdom" is a perfect example of a marketing case study. The following report will look into the working of the corporation “Foster’s Groups” in the economy of the United Kingdom. The report will analyze various factors that affect the working of the company in foreign markets.

The paper "Risks and Strategies - Arnott's Biscuits Holdings" is a perfect example of a marketing case study. The current stiff competition that has engulfed the business arena calls for the adoption of effective strategic reports in order for local and international companies to remain competitive.

The paper "The Entry of MacDonald’s into Indian Market " is a perfect example of a marketing case study. When Richard and Maurice Macdonald opened a barbeque restaurant in 1940 in Illinois, there was little optimism that the entity would evolve to become global in the fast-food and hamburger market.

The paper 'Feasibility Analysis of the Launch of a Letting Agency in Middlesex Street " is a good example of a marketing case study. Middlesex Street is one of the streets well located for various businesses because of the ready market that comes with the many students from nearby universities. We cover a feasibility analysis of the launch of a Letting agency (The Greenhouse Letting Agency) in Middlesex Street.

The paper "Royal Restaurant in Australia, Application of ServQual Model " is a perfect example of a marketing case study. With reference to the meeting we had last week I hereby submit the report of the findings from the investigations I did. The report focuses on the issue of customer satisfaction based on an occurrence that happened in the Royal restaurant a few weeks ago.

The paper 'Marketing Activities - the Cancer Council of Victoria " is a good example of a marketing case study. The council was established as a benevolent body in the year 1936 by an act 6213 of the Victorian parliament. This act was shortly adjusted and restructured in the year 1958 and it was named the cancer act 1958.

The paper 'Coca Cola Diet Coke Black Cherry Vanilla by Interbrand Advertisement Agency" is a good example of a marketing case study. The present report was request by Coca Cola Company USA, for one of the flavours of Diet Coke by Jim Schendiler, in December 2011. Its purpose is to give ideas for a new advertisement campaign for the new Diet Coke Black Cherry Vanilla.

The paper "Coles Marketing Plan Basing on Coles Situational Analysis " is a perfect example of a marketing case study. From the situational analysis, it emerged that Coles is the second biggest retailer in Australia facing great competition from the likes of Woolworths and ALDI. Coles supplies to Australians general household requirements including groceries, electronics, snacks, laundry products among others.

The paper "Analyzing the Terroir Effect in Wines, Its Effects on the Market" is a perfect example of a marketing case study. The study aims at analyzing the terroir effect in wines, its effects on the market, customer experience, marketing and tourism/customer attraction to the terroir wine sites. It does this by employing a methodological analysis of these factors based on two wineries in an Australian setting.

The paper "Nestles Maggi Marketing" is a perfect example of a marketing case study. Presently, Nestle is a global leading food company, and given that it was instituted by Henri Nestle to manufacture food products for children, it has been allied with offering first-class, client and customer products (Nestlé, 2014).

The paper "How Terrior Assist in Increasing Wine Sales, Marketing and Branding in Tourism Area" is a great example of a marketing essay. Terroir refers to special attributes that the geology, geography as well as climate of a particular region, interacting with the plant, depict themselves in agricultural goods such as wine, hops, chocolate, coffee, tea, heritage wheat and tomatoes (Giuliani, Morrison & Rabelloti, 2011).

The paper "The Terroir of the Cederberg Private Cellar, Wine Tourism and Marketing" is an outstanding example of a marketing literature review. Terroir is a French word that describes an agricultural site’s natural environment. It refers to the combination of natural factors such as soil, topography and climate of a given agricultural location which in combination affect the quality and character of grapes.

The paper 'Marketing of Canberra Wine Region" is a good example of a marketing case study. The business of wine is a very big and old one. The French companies have always ruled in this regard and the French companies seemed to have a copyright for the production and selling of quality wine to the world.

The paper "The Psychological State of Consumer Attitude " is an outstanding example of a marketing research proposal. The attitude of consumers has been used by commercial managers in their efforts to find the best way into the consumers’ hearts. This is because consumer attitude brings together issues related to communication, social status, identity, physical and mental health as well as decision making.

The paper "Foreign Investment Expansion to Meet New Market Demand" is an outstanding example of a marketing assignment. International business refers to business activates carried out across national boundaries. This means that business and government engage in one or more countries and are thus subjected to issues on currency rates.

The paper "The Success of the Economic Market in Asia" is a perfect example of a marketing case study. This report primarily addresses the environmental factors that determine the success of the economic market in Asia. The major highlight of the report is the environmental economic factors that cut across social-cultural issues as well as economic factors.

The paper 'In-Depth Market Analysis of Dell Corporation " is a good example of a marketing case study. It is becoming increasingly important for companies to internationalize to facilitate competition and growth. Since several markets are becoming saturated, companies are forced to search for and exploit new opportunities and these prospects are usually found in developing economies.

The paper 'Nestle Market Analysis" is a good example of a marketing case study. Nestle Australia is the largest food and nutrition company with subsidiaries across the country. The mother company, Nestle, was founded in 1905 following the merger of Anglo-Swiss Milk Company and Farine Lactee Henry Nestle, which were until then fierce competitors in the food and nutrition industry.

The paper 'Overseas Export Markets for Dell Corporation " is a good example of a marketing case study. Dell Corporation is one of the leading companies that offer and distribute computers in the world today. One major strength that it uses to compete with its competitors is to deliver its model directly without following the chain of a middleman.

The paper "Diageo - Challenges and Changes in Delivery and Marketing of Services and Products" is a perfect example of a marketing case study. Diageo is a company that has been in existence since 1997 but its business and brands possess a rich heritage. The earliest ancestor company to Diageo was established in 1749 and was known as Justerini & Brooks.

The paper "Dolphy Pops Marketing Strategies " is a great example of a marketing business plan. Dear Jack, Thank you very much for giving us the opportunity to review your company Dolphy Pops and your new range of Popsicles Dolphy Pops product. We are happy to inform you that we have sincerely done very good work concerning the marketing and advertising strategic plan concerning your new product.

The paper "The Issues Relating to the Battle over Market Domination" is a great example of a marketing term paper. The battle for market dominance is not a new phenomenon within the business world. Actually, the greatest business achievements in history have actually developed from the company’s capability to tap into new markets, new products and even customers.

The paper "Nokia Strategic Marketing " is a perfect example of a marketing case study. Nokia Corporation is a multinational corporation that falls in the industry of communications and information technology. It has its headquarter in Espoo, Finland. The company has established itself as a specialist in the manufacture of mobile phones and other portable devices related to information and technology.

The paper 'Coca-Cola Entry Strategy in China" is a good example of a marketing case study. Multinationals are always looking to expand to new markets through different strategies (Larimo 2007, p. 123). This is especially in terms of emerging markets and developing countries. Nonetheless, multinationals use different entry strategies in new and emerging markets.

The paper "Product Innovation Project" is a perfect example of a marketing assignment. The new product innovation is a helmet with a Bye Bye Magpie. This product is different from the old helmet with zip ties. It uses a device that sounds like an alarm or something similar to scare magpies off. It is an innovative helmet that has distinctive looks.

The paper "National Advocates of Consumer Association " is an outstanding example of a marketing essay.  The National Association of Consumer Advocate (NACA) is an organization formed not for making income. It’s an association of attorneys and shopper advocates whose main objective is to protect the welfare of clients.

The paper "Uniqlo Product Target Segment Analysis" is a perfect example of a marketing case study. Uniqlo offers fast-fashion clothing lines to its ready customers in Australia. Recently, the firm offered a limited offer for its Women UV Cut Crew Neck Cardigan. Distinctive evaluation of the offer has noted that it is able to meet the customers’ immediate needs of safety and esteem.

The paper "Internal and External Factors Influencing the Consumer Decision-Making Process" is a great example of a marketing literature review. The hospitality and tourism industry is one of the fastest-changing sectors which have kept managers on the lookout. For modern hotels, restaurants and resorts to realize business success in the 21st century, it is crucial that their executives have knowledge about consumer behavior.

The paper "Integrated Marketing Communication Decisions and Issues Portfolio" is an outstanding example of a marketing essay. Establishment and focus on objectives in communication and businesses is important in the push for ICM as it is advantageous for making sure that the business firm sticks to the objectives and provides a good linkage in the business.

The paper 'The Milkman Digital Marketing Strategy" is a good example of a marketing essay. The milkman coffee shop is located at the bottom of Cockburn Street in the old town and it is near the Waverley station. It is a small but very cozy coffee shop that specializes in offering their customers well-made Dear green coffee coupled with excellent and friendly service.

The paper "Market Segmentation and Positioning of Apple Company " is a perfect example of a marketing case study. The main aim of this paper is to analyze the сurrеnt mаrkеt sеgmеntаtiоn, targeting and роsitiоning strategy of Apple Company which comprises of products, the current strategic position, and its financial strength.

The paper 'SWOT Analysis of Nestle India" is a good example of a marketing case study. The goal of this report is to offer an analysis of the SWOT analysis of Nestle India and this will be done in form of a table followed by a discussion of findings to acts as a guide to the company. The report will derive the information from the reports of the company, credible websites and books.

The paper 'Marketing Analysis of Disney World Magic Kingdom " is a good example of a marketing case study. In the last few decades, the tourism and hospitality industry has emerged as one of the leading industries in the global economy. The tourism industry is considered an important foreign exchange earner that contributes to the growth of the economy, creation of employment and attraction of investments.

The paper "Customer Satisfaction at Coles Supermarkets" is a great example of a case study on marketing. Customer satisfaction is crucial to the success of every business enterprise. A lot of research on the field of customer satisfaction has been conducted in the past few years. It has come up with recommendations on what business institutions should do to improve customer satisfaction.

The paper 'Toyota in Australian Market " is a good example of a marketing case study. The ultimate priority of a company is to make profits. This can be realised through the creation of value to the target market. The creation of value is a holistic process that involves all functional departments. To measure a company’s success, one can use the market share approach as a measure of dominance.

The paper 'Marketing Environment of Apple" is a good example of a marketing case study. Apple Inc. manufactures and sells a wide variety of computer software, personal computers and electronics. It has outlets in a number of countries in the world and also has an online retail shop. Its main rivals are Microsoft, Google and Exxon.

The paper “Alcohol Sponsorship in Sports” is an engrossing example of the literature review on marketing. Many alcoholic drinks manufacturing companies spend hundreds of millions of dollars in the USA and the UK to promote their brands and most of this advertising is mainly done during sporting events, a practice that is getting alarming each day with more and more young people.

The paper “Footwear Industry in Australia - the Effect of Brand Counterfeits on Genuine Brand Equity“ is a  forceful variant on research proposal on marketing. One of the most persistent challenges that continue to face marketers globally and in Australia is that of brand counterfeiting. The incidences of brand counterfeiting and piracy in Australia have been on the rise in the past decade.

The paper "International Marketing Research Challenges" is a great example of a marketing essay. Due to the increased expansion of businesses within the international markets, it has become critical for managers to recognize the value of timely and accurate business marketing research to enhance their decision-making processes.

The paper 'Market Diversification Strategy for Compact and Small Car Market in China" is a good example of a marketing case study. China is one of the two countries that are most populous in the world and the automotive industry is one of the five biggest industries in the country. The decade has particularly seen a massive growth of this industry which has surpassed many others.

The paper 'The Importance of Various Attributes of the Melbourne Public Transport System" is a good example of a marketing research proposal. Public transport is any system in which passengers do not travel in their own vehicles. This definition is limited by the fact that it does not exclude corporate ownership vehicles.

The paper "Factors Influencing Users to Switch between Mobile Phone Service Providers" is a perfect example of a marketing research proposal. Human beings are social beings whose need to relate, share and communicate with others is insatiable. People have over the centuries communicated with one another over varied means verbally and non-verbally through audio or visuals.

The paper “Competition in Australian Groceries Market” is an intriguing example of the essay on marketing. The Australian retail grocery market has in the recent past been condemned for the rapid increase in the number of processed products as opposed to fresh farm products. The role of competition in the grocery sector was pointed out as one of the causal factors in the debate.

The paper "Review of Tourism Websites " is a great example of a marketing research paper. The research strives to examine, assess and review the websites of major tourism companies and stakeholders operating in Australia including http://www.tourism.australia.com/ for the whole of Australia as a country.

The paper "Marketing Report for E-Trust" is a great example of a marketing research proposal. The research was aimed at investigating the perceptions of the respondents on diverse functions including the launching of new products to trusting of electronic transactions. In order to achieve the research objectives, the study utilised a survey of sixty respondents, where structured questionnaires were administered.

The paper "China’s Online Retail Marketing " is a perfect example of a marketing case study. China is one of the largest world’s export thrust in the arena of business. China’s online retail marketing is swiftly developing although highly fragmented. The online retail stores in China offer such prospects as e-commerce as well as drug retailing.