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Marketing Essays

Result for Subject Marketing:
19914 essays
Starbucks Marketing Analysis Marketing Case Study
6 pages (1838 words) , Download 0 , Case Study
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The paper 'Starbuck’s Marketing Analysis" is a good example of a marketing case study. Starbucks deal with and purchase as well as roast the high-quality bean, specialty coffee, and sell them in combination with other beverages. Other than coffee drinks, Starbucks sells coffee drink equipment, espresso machines, coffee brewers, as well as grinders.
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Strategic Organizational Expansion onto the Global Market - Driza Bone Marketing Case Study
6 pages (1864 words) , Download 0 , Case Study
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The paper 'Strategic Organizational Expansion onto the Global Market - Driza Bone" is a good example of a marketing case study. This report offers a review of strategic organizational expansion onto the global market. In this regard, the report reviews key internal and external macroeconomic factors for consideration.
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Fresh Juice in China Marketing Case Study
7 pages (1915 words) , Download 0 , Case Study
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The paper 'Fresh Juice in China" is a good example of a marketing case study. This marketing report is aimed to provide the foundation for an inclusive marketing plan for the fruit juice by Pepsi Co, Inc. PepsiCo, Inc is specialized in the production, distribution and sales of soft drinks but they have a brand new product they wish to introduce into the China market.
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The Hershey Company Marketing Analysis Marketing
9 pages (2538 words) , Download 0
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The paper "The Hershey Company Marketing Analysis" is an impressive example of a Marketing report.  The Hershey Company marketing report is designed to evaluate the external and internal factors of the company. The major purpose of the report is to perform a SWOT analysis of the company and use the results to introduce a new product namely chocolate spread (Choco Chuanbo) into the Chinese market.
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Internal Analysis of Starbucks Coffee Marketing Case Study
6 pages (1651 words) , Download 1 , Case Study
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The paper "Internal Analysis of Starbucks Coffee" is a perfect example of a marketing case study. Starbucks Coffe is a multinational coffee shop that was founded in Seattle in 1971. The company has more than 182,000 employees and operations in over 62 countries. The company offers customers comfort as they enjoy their coffee.
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SWOT Analysis of Kentucky Fried Chicken Marketing Case Study
7 pages (1997 words) , Download 1 , Case Study
Free
The paper "SWOT Analysis of Kentucky Fried Chicken " is a perfect example of a marketing case study. The purpose of this report is to present a SWOT analysis of Competitive Foods Australia or KFC. From this analysis, recommendations for future actions are made. The report is a culmination of lots of information ranging from data sources such as company reports, academic journals, the internet and books.
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Hungry Jacks Marketing Marketing Case Study
7 pages (2190 words) , Download 4 , Case Study
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The paper 'Hungry Jacks Marketing" is a good example of a marketing case study. Hungry Jack’s is one of the leading fast-food restaurants in Australia. This report presents a detailed analysis of the company's SWOT analysis. The researcher also provides insightful recommendations on how the company can improve its all-round performance.
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Woolworths Situation Analysis Marketing Case Study
6 pages (1783 words) , Download 0 , Case Study
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The paper 'Woolworths Situation Analysis" is a good example of a marketing case study. This report will outline Woolworth's current approach to social, cultural factors in line with the company's PESTEL analysis. The report will cover the company’s trend for a green lifestyle which is yet to adopt fully and the essentials and strategies to be taken up and observed.
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The UK Car Manufacturing Industry, JLR Brand Marketing Case Study
6 pages (1687 words) , Download 0 , Case Study
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The paper 'The UK Car Manufacturing Industry, JLR Brand " is a good example of a marketing case study. The history of the UK car manufacturing industry dates back to the early 19th century. The British vehicles produced at this time relied a lot on the innovations made by countries such as France and Germany.
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Foreign Exchange Markets Marketing Assignment
6 pages (1726 words) , Download 0 , Assignment
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The paper "Foreign Exchange Markets" is a perfect example of a marketing assignment. Why Australia uses indirect quote- in reality, about 89% of the world currencies are quoted directly given that the US dollar is the dominant currency. However, there is no regulation that guides whether a country should use direct or indirect quotes (Balasubramaniam, 2016).
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Consumer Decision-Making - Internal Factors Marketing Essay
7 pages (2105 words) , Download 0 , Essay
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The paper "Consumer Decision-Making - Internal Factors" is a great example of a marketing essay. The consumer buying decision-making process comprises of the different stages that the customer undertakes before making the final purchase decision. It has been established that the consumer decision-making process has six fundamental stages.
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Marketing of Ferrero China Marketing Case Study
7 pages (2001 words) , Download 2 , Case Study
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The paper 'Marketing of Ferrero China " is a good example of a marketing case study. Ferrero’s SWOT presents a good sketch of its position in the marketplace. In just 6 years in China, Ferrero has built an impressive reputation getting a 12% market share. China's marketing environment for Ferrero represents overwhelming opportunities.
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Introduction of a New Product in the Indian Market by Nestle India Marketing Case Study
6 pages (1729 words) , Download 0 , Case Study
Free
The paper 'Introduction of a New Product in the Indian Market by Nestle India" is a good example of a marketing case study. Nestle company is a global company that has its headquarters in Switzerland. It has a branch in S.A which has a subsidiary in India. Nestle India's primary objective is to produce products that are of international standards.
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Burger Kings International Strategy and the Struggles to Succeed in the French Market Marketing Case Study
7 pages (2075 words) , Download 0 , Case Study
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The paper 'Burger King’s International Strategy and the Struggles to Succeed in the French Market" is a good example of a marketing case study. Burger King is a multinational company with operations in numerous countries across all the continents of the world. As such, the company has adopted an elaborate international strategy in its bid to succeed in the international market.
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Analysis of the Body Shop Brand in Relation to the CBBE Model Marketing Case Study
6 pages (1699 words) , Download 2 , Case Study
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The paper "Analysis of the Body Shop Brand in Relation to the CBBE Model" is a good example of a marketing case study. The power that brands hold is very crucial in the current age businesses and is primary linked to the notion of relationship marketing. It is not surprising how the role that brands play is increasingly being important, especially in marketing.
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Marketing Strategies of McDonalds Australia Holdings Marketing Case Study
7 pages (2210 words) , Download 0 , Case Study
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The paper "Marketing Strategies of McDonald’s Australia Holdings" is a perfect example of a marketing case study. The following paper aims at exploring the internal and external environments of MacDonald’s Australia Holdings in terms of A SWOT analysis. The paper also focuses on analyzing the environment in which a new product can be realized as well as the appropriate strategies needed for the new product to be successful.
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The External Environmental Analysis for Toys R Us Marketing Case Study
7 pages (1930 words) , Download 0 , Case Study
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The paper "The External Environmental Analysis for Toys R Us" is a perfect example of a marketing case study. An organization looking to be successful in the international arena has to develop strategies so that they are able to understand the international environment and based on it develop their strategies so that the chances of being successful increase.
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Buying and Selling of Admiral Group PLC Shares in the London Stock Exchange Market Marketing Case Study
6 pages (1711 words) , Download 0 , Case Study
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The paper "Buying and Selling of Admiral Group PLC Shares in the London Stock Exchange Market" is a perfect example of a marketing case study. The paper reports on the reasons for the choice of the shares of the mentioned company and lessons learned on the process of buying and selling of the stock.
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Australia`s International Responsibilities Marketing Case Study
6 pages (1980 words) , Download 0 , Case Study
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The paper "Australia`s International Responsibilities" is a perfect example of a marketing case study. Australia is the smallest continent in the world and the sixth biggest nation by area. It has a population of more than 20 million people and is divided into two territories and six states. Its capital city is Canberra, which is situated in the Australian Capital Territory.
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Trade Liberalization in Australia Marketing Literature review
7 pages (2262 words) , Download 0 , Literature review
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The paper "Trade Liberalization in Australia " is an outstanding example of a marketing literature review. In previous decades, Australia has undergone various rapid changes. In the process, the competition with its Asian pacific counterparts such as India, China and South Korea has intensified in terms of trade (Department of Foreign Affairs and Trade 2009, p.5).
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The Importance of Social Media Policy in an Organisation Marketing Essay
6 pages (1613 words) , Download 0 , Essay
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Generally speaking, the paper "The Importance of Social Media Policy in an Organisation " is a great example of a marketing essay. Social networking through various online platforms makes it possible for a business firm to open up more channels of communication to engage better with its stakeholders.
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Analysis of Customers in the US Retirement Market Marketing Case Study
7 pages (2181 words) , Download 0 , Case Study
Free
The paper "Analysis of Customers in the US Retirement Market" is a perfect example of a marketing case study. Aveo retirement group seeks to expand to the U.S. market. The company remains the premier retirement group in the whole of Australia. With up to 76 villages in its portfolio, it maintains a leading position as the country’s largest operator of retirement villages.
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Impact of Web 2.0 on Global Marketplaces Marketing Essay
6 pages (1645 words) , Download 0 , Essay
Free
The paper "Impact of Web 2.0 on Global Marketplaces " is an outstanding example of a marketing essay. Advancements in technology as well as the rapid globalization of firms are opportunities and realities that are closely associated with the 21st century. Despite the fact that components and definitions of web 2.0 technologies are in some way vague, the concepts driving they are nonetheless helpful.
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Marketing Principles Marketing Essay
7 pages (1975 words) , Download 0 , Essay
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The paper "Marketing Principles" is an outstanding example of a marketing essay. Marketing is an important process for an organisation. According to Armstrong and Kotler (2005, p. 353) marketing is an ongoing process that has different stages. The main processes that are involved in the marketing process include analyzing, planning, implementation and control.
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Global Production Network of Coffee Marketing Essay
7 pages (2113 words) , Download 0 , Essay
Free
The paper "Global Production Network of Coffee" is an outstanding example of a marketing essay. The 21st century has seen several companies cross international borders to look for new markets to conduct their business and increase shareholders’ return. The process was fuelled by the opening of borders and advancement in transport mode and technology in the 21st century.
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Game of Clones - the Dark Side of Consumer Behavior Marketing Case Study
7 pages (2044 words) , Download 0 , Case Study
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The paper "'Game of Clones - the Dark Side of Consumer Behavior" is a perfect example of a marketing case study. Illegal downloading is pervasive, especially among university students. In fact, in 2008, there were approximately 40 billion illegal downloads with music files making up the bulk of these downloads (Jambon and Smetana 2012).
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Innovation and the Society, Australian Capacity for Innovation Marketing Essay
6 pages (1844 words) , Download 0 , Essay
Free
The paper "Innovation and the Society, Australian Capacity for Innovation" is an outstanding example of a marketing essay. In this study, there is an analysis of the benefits that accrue from innovation to a business and to the economy and society at large. It begins with defining innovation as the process of translating business ideas.
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Experiential Open Innovation and Co-Creation Marketing Essay
6 pages (1770 words) , Download 0 , Essay
Free
The paper "Experiential Open Innovation and Co-Creation" is an outstanding example of a marketing essay. Innovation is always taken to be one of the main drivers of economic growth and plays and plays an important role in determining the success of many organizations, especially in the private sector (Dahlander and Gann, 2010).
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The Idea of Ks Place Marketing Essay
7 pages (1867 words) , Download 0 , Essay
Free
The paper "The Idea of K’s Place " is an outstanding example of a marketing essay. One of the very dynamic industries in the world will have to be the food industry and in particular the Restaurant business. It is claimed that anyone in the restaurant business does not experience any business season. Businesses can only be low or high.
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McDonalds Marketing Mix Marketing Case Study
6 pages (1849 words) , Download 0 , Case Study
Free
The paper 'McDonalds’ Marketing Mix " is a good example of a marketing case study. McDonald’s is the largest fast-food chain of restaurants in the world, and its global standardization is a major cause of business success (Yeu et al., 2012). As indicated in the case study, its sales and profitability are on the rise, an aspect attributed to the ability of the company to be highly responsive to its customers’ needs.
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Impact of Globalisation on Jaguar Land Rover UK Marketing Case Study
6 pages (1952 words) , Download 4 , Case Study
Free
The paper 'Impact of Globalisation on Jaguar Land Rover UK" is a good example of a marketing case study. The rise in technology has made the world become a global village. As such, businesses must expand their markets into new geographical areas in order to remain competitive globally. Jaguar Land Rover is one of the largest UK automotive manufacturing companies.
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Nike INC Products from a Design Perspective Marketing Case Study
6 pages (1711 words) , Download 0 , Case Study
Free
The paper 'Nike INC Products from a Design Perspective" is a good example of a marketing case study. NIKE, Inc. is a global brand that deals with designing, developing, marketing and selling unique lifestyle footwear, equipment, apparel and other accessories and services. NIKE, Inc.'s footwear products are designed for a wide market range.
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Property Potential and Marketability - Unit 1 in 19 Kildare Avenue Marketing Case Study
7 pages (2052 words) , Download 0 , Case Study
Free
The paper 'Property Potential and Marketability - Unit 1 in 19 Kildare Avenue " is a good example of a marketing case study. Owning, buying or selling properties is governed by the Government of Australia under the Housing and Property laws. One may not understand the laws and regulations, and for this reason, one may require a conveyancer who can assists while purchasing selling properties.
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E-marketing Purposes Marketing Essay
6 pages (1865 words) , Download 0 , Essay
Free
The paper "E-marketing Purposes" is a great example of a marketing essay. The internet has widely been at the forefront in providing global marketers with information thus forming the basis of today’s communication. Today, many organizations are indulging in e-marketing as a way of getting access to a large number of customers.
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New Technology and Investing in Innovation for CEMEX Capsim Marketing Case Study
7 pages (2000 words) , Download 0 , Case Study
Free
The paper 'New Technology and Investing in Innovation for CEMEX Capsim" is a good example of a marketing case study. CEMEX is one of the largest cement manufacturing companies in the world. The growth of the business or company is significant because it will help the company outperform its competitors in the market (Davila, et al. 2006, p. 83).
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Analysis of Fosters Group in the United Kingdom Marketing Case Study
6 pages (1726 words) , Download 0 , Case Study
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The paper "Analysis of Fosters Group in the United Kingdom" is a perfect example of a marketing case study. The following report will look into the working of the corporation “Foster’s Groups” in the economy of the United Kingdom. The report will analyze various factors that affect the working of the company in foreign markets.
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Risks and Strategies - Arnott's Biscuits Holdings Marketing Case Study
6 pages (1820 words) , Download 0 , Case Study
Free
The paper "Risks and Strategies - Arnott's Biscuits Holdings" is a perfect example of a marketing case study. The current stiff competition that has engulfed the business arena calls for the adoption of effective strategic reports in order for local and international companies to remain competitive.
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The Entry of MacDonalds into Indian Market Marketing Case Study
7 pages (1954 words) , Download 0 , Case Study
Free
The paper "The Entry of MacDonald’s into Indian Market " is a perfect example of a marketing case study. When Richard and Maurice Macdonald opened a barbeque restaurant in 1940 in Illinois, there was little optimism that the entity would evolve to become global in the fast-food and hamburger market.
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Feasibility Analysis of the Launch of a Letting Agency in Middlesex Street Marketing Case Study
10 pages (2860 words) , Download 0 , Case Study
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The paper 'Feasibility Analysis of the Launch of a Letting Agency in Middlesex Street " is a good example of a marketing case study. Middlesex Street is one of the streets well located for various businesses because of the ready market that comes with the many students from nearby universities. We cover a feasibility analysis of the launch of a Letting agency (The Greenhouse Letting Agency) in Middlesex Street.
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Royal Restaurant in Australia, Application of ServQual Model Marketing Case Study
9 pages (2680 words) , Download 0 , Case Study
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The paper "Royal Restaurant in Australia, Application of ServQual Model " is a perfect example of a marketing case study. With reference to the meeting we had last week I hereby submit the report of the findings from the investigations I did. The report focuses on the issue of customer satisfaction based on an occurrence that happened in the Royal restaurant a few weeks ago.
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Marketing Activities - the Cancer Council of Victoria Marketing Case Study
6 pages (1697 words) , Download 0 , Case Study
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The paper 'Marketing Activities - the Cancer Council of Victoria " is a good example of a marketing case study. The council was established as a benevolent body in the year 1936 by an act 6213 of the Victorian parliament. This act was shortly adjusted and restructured in the year 1958 and it was named the cancer act 1958.
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Coca Cola Diet Coke Black Cherry Vanilla by Interbrand Advertisement Agency Marketing Case Study
7 pages (1902 words) , Download 0 , Case Study
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The paper 'Coca Cola Diet Coke Black Cherry Vanilla by Interbrand Advertisement Agency" is a good example of a marketing case study. The present report was request by Coca Cola Company USA, for one of the flavours of Diet Coke by Jim Schendiler, in December 2011. Its purpose is to give ideas for a new advertisement campaign for the new Diet Coke Black Cherry Vanilla.
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Coles Marketing Plan Basing on Coles Situational Analysis Marketing Case Study
6 pages (1786 words) , Download 0 , Case Study
Free
The paper "Coles Marketing Plan Basing on Coles Situational Analysis " is a perfect example of a marketing case study. From the situational analysis, it emerged that Coles is the second biggest retailer in Australia facing great competition from the likes of Woolworths and ALDI. Coles supplies to Australians general household requirements including groceries, electronics, snacks, laundry products among others.
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Analyzing the Terroir Effect in Wines, Its Effects on the Market Marketing Case Study
10 pages (2788 words) , Download 0 , Case Study
Free
The paper "Analyzing the Terroir Effect in Wines, Its Effects on the Market" is a perfect example of a marketing case study. The study aims at analyzing the terroir effect in wines, its effects on the market, customer experience, marketing and tourism/customer attraction to the terroir wine sites. It does this by employing a methodological analysis of these factors based on two wineries in an Australian setting.
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Nestles Maggi Marketing Marketing Case Study
7 pages (1848 words) , Download 0 , Case Study
Free
The paper "Nestles Maggi Marketing" is a perfect example of a marketing case study. Presently, Nestle is a global leading food company, and given that it was instituted by Henri Nestle to manufacture food products for children, it has been allied with offering first-class, client and customer products (Nestlé, 2014).
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How Terrior Assist in Increasing Wine Sales, Marketing and Branding in Tourism Area Marketing Essay
6 pages (1724 words) , Download 0 , Essay
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The paper "How Terrior Assist in Increasing Wine Sales, Marketing and Branding in Tourism Area" is a great example of a marketing essay. Terroir refers to special attributes that the geology, geography as well as climate of a particular region, interacting with the plant, depict themselves in agricultural goods such as wine, hops, chocolate, coffee, tea, heritage wheat and tomatoes (Giuliani, Morrison & Rabelloti, 2011).
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The Terroir of the Cederberg Private Cellar, Wine Tourism and Marketing Marketing Literature review
9 pages (2621 words) , Download 0 , Literature review
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The paper "The Terroir of the Cederberg Private Cellar, Wine Tourism and Marketing" is an outstanding example of a marketing literature review. Terroir is a French word that describes an agricultural site’s natural environment. It refers to the combination of natural factors such as soil, topography and climate of a given agricultural location which in combination affect the quality and character of grapes.
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Marketing of Canberra Wine Region Marketing Case Study
7 pages (2010 words) , Download 0 , Case Study
Free
The paper 'Marketing of Canberra Wine Region" is a good example of a marketing case study. The business of wine is a very big and old one. The French companies have always ruled in this regard and the French companies seemed to have a copyright for the production and selling of quality wine to the world.
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The Psychological State of Consumer Attitude Marketing Research Proposal
12 pages (3089 words) , Download 0 , Research Proposal
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The paper "The Psychological State of Consumer Attitude " is an outstanding example of a marketing research proposal. The attitude of consumers has been used by commercial managers in their efforts to find the best way into the consumers’ hearts. This is because consumer attitude brings together issues related to communication, social status, identity, physical and mental health as well as decision making.
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Foreign Investment Expansion to Meet New Market Demand Marketing Assignment
7 pages (2172 words) , Download 0 , Assignment
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The paper "Foreign Investment Expansion to Meet New Market Demand" is an outstanding example of a marketing assignment. International business refers to business activates carried out across national boundaries. This means that business and government engage in one or more countries and are thus subjected to issues on currency rates.
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