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Marketing Essays

Result for Subject Marketing:
19930 essays
The Main Features of an Oligopoly Market Marketing Essay
6 pages (1807 words) , Download 0 , Essay
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The paper "The Main Features of an Oligopoly Market" is a great example of a marketing essay. An oligopoly is a market form whereby a market is governed by a small number of traders. Since there is a small number of sellers, all oligopolies have the possibility of being aware of the action of the other traders. The decisions of one firm influence, and are controlled by, the decisions of other firms.
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Opportunities in Australian Do It Yourself Market Marketing Case Study
6 pages (2137 words) , Download 0 , Case Study
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The paper 'Opportunities in Australian Do It Yourself Market" is a good example of a marketing case study. Cement Australia is an Australian company operating two key business units: the business-to-business market (B2B) which includes products for large-scale construction projects and the packaged goods market which services both the brick & block home construction sector and the consumer goods market (B2C).
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Advertising Strategy Evaluation and Development: Jeep Wrangler Marketing Case Study
5 pages (1515 words) , Download 0 , Case Study
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The Wrangler, just as its predecessors, continued the use of a separate body and frame, rigid rear and front live axles, fold-flat windshields, and detachable doors. The Jeep Wrangler was introduced in the mid-1980s and it has undergone three major revisions in 1996, 2003, and 2006, of which the latter involved a complete redesign.
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Strategic Sourcing, Off-shoring and Outsourcing Marketing Literature review
6 pages (1886 words) , Download 0 , Literature review
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The paper "Strategic Sourcing, Off-shoring and Outsourcing " is an outstanding example of a marketing literature review. It is quite evident that organizations across the globe are increasingly concentrating on what is perceived to be core business. As a result of this, there have trends in the increasing amount of work causing major elements of the business to be sourced or sub-sourced from external sources of the organizations.
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Marks & Spencers Integrated Marketing Communications Marketing Case Study
9 pages (2383 words) , Download 1 , Case Study
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The paper 'Marks & Spencer’s Integrated Marketing Communications" is a good example of a marketing case study. Firms’ marketing methods vary from approaches that are effortless as stand-along billboard adverts to multifaceted multilingual international websites. The ways of reaching prospective consumers increase persistently for all companies.
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Why Should Companies Use Gamification Strategy Marketing Essay
6 pages (1689 words) , Download 0 , Essay
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The paper "Why Should Companies Use Gamification Strategy" is an outstanding example of a marketing essay. Gamification is the use of game mechanics and game thinking techniques to engage customers and users in solving their problems or increasing their awareness. The technique is used in processes and applications to perk up user engagement, learning and information quality.
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Customer Relationship Management of ZOHO Software Marketing Case Study
8 pages (2619 words) , Download 0 , Case Study
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The paper 'Customer Relationship Management of ZOHO Software" is a good example of a marketing case study. It is good for a company to have long-term relationships with customers. Organizations have ventured into customer relations with the realization that customer contributes a high percentage of the total revenue of the company.
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China as an Emerging Market Marketing Case Study
6 pages (1591 words) , Download 0 , Case Study
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The paper "China as an Emerging Market" is a perfect example of a marketing case study. The World Bank classifies countries based on their Gross National Income per capita into low, middle, and high-income economies. The average growth of China is 9.8% over the last three decades. Such unprecedented growth has led to an improvement in the living conditions of millions of Chinese.
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International Dimensions of Marketing - Juicy Chemistry Company Marketing Case Study
6 pages (1796 words) , Download 1 , Case Study
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The paper 'International Dimensions of Marketing - Juicy Chemistry Company" is a good example of a marketing case study. The business environment is good for business. Any business entering Denmark should not worry much concerning the business risk involved. There is a high level of equality in the business environment.
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Marketing Environment of Ryanair Marketing Case Study
9 pages (2728 words) , Download 0 , Case Study
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The paper 'Marketing Environment of Ryanair" is a good example of a marketing case study. Ryanair, an Irish low-cost airline was founded on 28th November 1984 and currently has 2008 destinations (Tran et al, 2015). It has its headquarters in Swords, Dublin, Ireland. Over the year it has seen its operations grow consistently.
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Target Market & Rationale for Selection of the Target Market Marketing Literature review
8 pages (2179 words) , Download 0 , Literature review
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The paper "Target Market & Rationale for Selection of the Target Market" is an outstanding example of a marketing literature review. According to statistics, many drinkers don’t even know that they binge drink since many don’t even know the true definition of binge drinking. But among those who are aware of what binge drinking means, many, up to 20% go beyond the limits, consuming more than 10 or 15 drinks in a single session.
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Australian Wine Export and the United Kingdom Wine Market Marketing Case Study
21 pages (5642 words) , Case Study
Nobody downloaded yet
The paper 'Australian Wine Export and the United Kingdom Wine Market" is a good example of a marketing case study. Australia is the fourth largest exporter of wine in the world exporting over 400 million liters of wine to different destinations across the world including some of the oldest wine-producing countries. The Australian domestic wine industry is also very stable with Australians consuming over 400 million liters per year.
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Knowledge and Understanding of E-Commerce Marketing Essay
6 pages (1902 words) , Download 0 , Essay
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The paper "Knowledge and Understanding of E-Commerce" is a great example of a marketing essay. Electronic commerce, commonly referred to as e-commerce is the buying and selling of goods or services using electronic systems such as the Internet and other computer networks available across the world (Cunningham, 2002).
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How Good Corporate Governance Affects Market Growth Marketing Literature review
6 pages (1974 words) , Download 0 , Literature review
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The paper "How Good Corporate Governance Affects Market Growth" is an outstanding example of a marketing literature review. Corporate governance refers to a process and structure by which an organization and its affairs are directed and controlled. According to Dwyer (2009), the main goal of corporate governance is to increase long term shareholder value via developing corporate performance and accountability.
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International Business - Southern Cross Telco Marketing Case Study
7 pages (2046 words) , Download 0 , Case Study
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The paper "International Business - Southern Cross Telco " is a perfect example of a marketing case study. Of the three potential markets that were identified in parts 1 and 2, India stands out as the most profitable for Southern Cross Telco to export its services. There are a number of characteristics that make India an attractive destination for not only Southern Cross Telco but also any other foreign company.
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Customer Buying Behavior Marketing Essay
6 pages (1776 words) , Download 0 , Essay
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The paper "Customer Buying Behavior" is an outstanding example of a marketing essay. Consumer serves a very vital part of the economy. For marketers, consumer behavior plays an important part in their decision making. The way in which the consumers behave and make their decision to purchase is important in coming up with efficient marketing methods (Jobanputra, 2009).
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Starbucks Marketing Analysis Marketing Case Study
6 pages (1838 words) , Download 0 , Case Study
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The paper 'Starbuck’s Marketing Analysis" is a good example of a marketing case study. Starbucks deal with and purchase as well as roast the high-quality bean, specialty coffee, and sell them in combination with other beverages. Other than coffee drinks, Starbucks sells coffee drink equipment, espresso machines, coffee brewers, as well as grinders.
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Strategic Organizational Expansion onto the Global Market - Driza Bone Marketing Case Study
6 pages (1864 words) , Download 0 , Case Study
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The paper 'Strategic Organizational Expansion onto the Global Market - Driza Bone" is a good example of a marketing case study. This report offers a review of strategic organizational expansion onto the global market. In this regard, the report reviews key internal and external macroeconomic factors for consideration.
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Fresh Juice in China Marketing Case Study
7 pages (1915 words) , Download 0 , Case Study
Free
The paper 'Fresh Juice in China" is a good example of a marketing case study. This marketing report is aimed to provide the foundation for an inclusive marketing plan for the fruit juice by Pepsi Co, Inc. PepsiCo, Inc is specialized in the production, distribution and sales of soft drinks but they have a brand new product they wish to introduce into the China market.
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The Hershey Company Marketing Analysis Marketing
9 pages (2538 words) , Download 0
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The paper "The Hershey Company Marketing Analysis" is an impressive example of a Marketing report.  The Hershey Company marketing report is designed to evaluate the external and internal factors of the company. The major purpose of the report is to perform a SWOT analysis of the company and use the results to introduce a new product namely chocolate spread (Choco Chuanbo) into the Chinese market.
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Internal Analysis of Starbucks Coffee Marketing Case Study
6 pages (1651 words) , Download 1 , Case Study
Free
The paper "Internal Analysis of Starbucks Coffee" is a perfect example of a marketing case study. Starbucks Coffe is a multinational coffee shop that was founded in Seattle in 1971. The company has more than 182,000 employees and operations in over 62 countries. The company offers customers comfort as they enjoy their coffee.
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SWOT Analysis of Kentucky Fried Chicken Marketing Case Study
7 pages (1997 words) , Download 1 , Case Study
Free
The paper "SWOT Analysis of Kentucky Fried Chicken " is a perfect example of a marketing case study. The purpose of this report is to present a SWOT analysis of Competitive Foods Australia or KFC. From this analysis, recommendations for future actions are made. The report is a culmination of lots of information ranging from data sources such as company reports, academic journals, the internet and books.
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Hungry Jacks Marketing Marketing Case Study
7 pages (2190 words) , Download 4 , Case Study
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The paper 'Hungry Jacks Marketing" is a good example of a marketing case study. Hungry Jack’s is one of the leading fast-food restaurants in Australia. This report presents a detailed analysis of the company's SWOT analysis. The researcher also provides insightful recommendations on how the company can improve its all-round performance.
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Woolworths Situation Analysis Marketing Case Study
6 pages (1783 words) , Download 0 , Case Study
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The paper 'Woolworths Situation Analysis" is a good example of a marketing case study. This report will outline Woolworth's current approach to social, cultural factors in line with the company's PESTEL analysis. The report will cover the company’s trend for a green lifestyle which is yet to adopt fully and the essentials and strategies to be taken up and observed.
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The UK Car Manufacturing Industry, JLR Brand Marketing Case Study
6 pages (1687 words) , Download 0 , Case Study
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The paper 'The UK Car Manufacturing Industry, JLR Brand " is a good example of a marketing case study. The history of the UK car manufacturing industry dates back to the early 19th century. The British vehicles produced at this time relied a lot on the innovations made by countries such as France and Germany.
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Foreign Exchange Markets Marketing Assignment
6 pages (1726 words) , Download 0 , Assignment
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The paper "Foreign Exchange Markets" is a perfect example of a marketing assignment. Why Australia uses indirect quote- in reality, about 89% of the world currencies are quoted directly given that the US dollar is the dominant currency. However, there is no regulation that guides whether a country should use direct or indirect quotes (Balasubramaniam, 2016).
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Consumer Decision-Making - Internal Factors Marketing Essay
7 pages (2105 words) , Download 0 , Essay
Free
The paper "Consumer Decision-Making - Internal Factors" is a great example of a marketing essay. The consumer buying decision-making process comprises of the different stages that the customer undertakes before making the final purchase decision. It has been established that the consumer decision-making process has six fundamental stages.
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Marketing of Ferrero China Marketing Case Study
7 pages (2001 words) , Download 2 , Case Study
Free
The paper 'Marketing of Ferrero China " is a good example of a marketing case study. Ferrero’s SWOT presents a good sketch of its position in the marketplace. In just 6 years in China, Ferrero has built an impressive reputation getting a 12% market share. China's marketing environment for Ferrero represents overwhelming opportunities.
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Introduction of a New Product in the Indian Market by Nestle India Marketing Case Study
6 pages (1729 words) , Download 0 , Case Study
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The paper 'Introduction of a New Product in the Indian Market by Nestle India" is a good example of a marketing case study. Nestle company is a global company that has its headquarters in Switzerland. It has a branch in S.A which has a subsidiary in India. Nestle India's primary objective is to produce products that are of international standards.
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Burger Kings International Strategy and the Struggles to Succeed in the French Market Marketing Case Study
7 pages (2075 words) , Download 0 , Case Study
Free
The paper 'Burger King’s International Strategy and the Struggles to Succeed in the French Market" is a good example of a marketing case study. Burger King is a multinational company with operations in numerous countries across all the continents of the world. As such, the company has adopted an elaborate international strategy in its bid to succeed in the international market.
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Analysis of the Body Shop Brand in Relation to the CBBE Model Marketing Case Study
6 pages (1699 words) , Download 2 , Case Study
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The paper "Analysis of the Body Shop Brand in Relation to the CBBE Model" is a good example of a marketing case study. The power that brands hold is very crucial in the current age businesses and is primary linked to the notion of relationship marketing. It is not surprising how the role that brands play is increasingly being important, especially in marketing.
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Marketing Strategies of McDonalds Australia Holdings Marketing Case Study
7 pages (2210 words) , Download 0 , Case Study
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The paper "Marketing Strategies of McDonald’s Australia Holdings" is a perfect example of a marketing case study. The following paper aims at exploring the internal and external environments of MacDonald’s Australia Holdings in terms of A SWOT analysis. The paper also focuses on analyzing the environment in which a new product can be realized as well as the appropriate strategies needed for the new product to be successful.
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The External Environmental Analysis for Toys R Us Marketing Case Study
7 pages (1930 words) , Download 0 , Case Study
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The paper "The External Environmental Analysis for Toys R Us" is a perfect example of a marketing case study. An organization looking to be successful in the international arena has to develop strategies so that they are able to understand the international environment and based on it develop their strategies so that the chances of being successful increase.
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Buying and Selling of Admiral Group PLC Shares in the London Stock Exchange Market Marketing Case Study
6 pages (1711 words) , Download 0 , Case Study
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The paper "Buying and Selling of Admiral Group PLC Shares in the London Stock Exchange Market" is a perfect example of a marketing case study. The paper reports on the reasons for the choice of the shares of the mentioned company and lessons learned on the process of buying and selling of the stock.
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Australia`s International Responsibilities Marketing Case Study
6 pages (1980 words) , Download 0 , Case Study
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The paper "Australia`s International Responsibilities" is a perfect example of a marketing case study. Australia is the smallest continent in the world and the sixth biggest nation by area. It has a population of more than 20 million people and is divided into two territories and six states. Its capital city is Canberra, which is situated in the Australian Capital Territory.
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Trade Liberalization in Australia Marketing Literature review
7 pages (2262 words) , Download 0 , Literature review
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The paper "Trade Liberalization in Australia " is an outstanding example of a marketing literature review. In previous decades, Australia has undergone various rapid changes. In the process, the competition with its Asian pacific counterparts such as India, China and South Korea has intensified in terms of trade (Department of Foreign Affairs and Trade 2009, p.5).
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The Importance of Social Media Policy in an Organisation Marketing Essay
6 pages (1613 words) , Download 0 , Essay
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Generally speaking, the paper "The Importance of Social Media Policy in an Organisation " is a great example of a marketing essay. Social networking through various online platforms makes it possible for a business firm to open up more channels of communication to engage better with its stakeholders.
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Analysis of Customers in the US Retirement Market Marketing Case Study
7 pages (2181 words) , Download 0 , Case Study
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The paper "Analysis of Customers in the US Retirement Market" is a perfect example of a marketing case study. Aveo retirement group seeks to expand to the U.S. market. The company remains the premier retirement group in the whole of Australia. With up to 76 villages in its portfolio, it maintains a leading position as the country’s largest operator of retirement villages.
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Impact of Web 2.0 on Global Marketplaces Marketing Essay
6 pages (1645 words) , Download 0 , Essay
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The paper "Impact of Web 2.0 on Global Marketplaces " is an outstanding example of a marketing essay. Advancements in technology as well as the rapid globalization of firms are opportunities and realities that are closely associated with the 21st century. Despite the fact that components and definitions of web 2.0 technologies are in some way vague, the concepts driving they are nonetheless helpful.
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Marketing Principles Marketing Essay
7 pages (1975 words) , Download 0 , Essay
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The paper "Marketing Principles" is an outstanding example of a marketing essay. Marketing is an important process for an organisation. According to Armstrong and Kotler (2005, p. 353) marketing is an ongoing process that has different stages. The main processes that are involved in the marketing process include analyzing, planning, implementation and control.
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Global Production Network of Coffee Marketing Essay
7 pages (2113 words) , Download 0 , Essay
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The paper "Global Production Network of Coffee" is an outstanding example of a marketing essay. The 21st century has seen several companies cross international borders to look for new markets to conduct their business and increase shareholders’ return. The process was fuelled by the opening of borders and advancement in transport mode and technology in the 21st century.
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Game of Clones - the Dark Side of Consumer Behavior Marketing Case Study
7 pages (2044 words) , Download 0 , Case Study
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The paper "'Game of Clones - the Dark Side of Consumer Behavior" is a perfect example of a marketing case study. Illegal downloading is pervasive, especially among university students. In fact, in 2008, there were approximately 40 billion illegal downloads with music files making up the bulk of these downloads (Jambon and Smetana 2012).
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Innovation and the Society, Australian Capacity for Innovation Marketing Essay
6 pages (1844 words) , Download 0 , Essay
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The paper "Innovation and the Society, Australian Capacity for Innovation" is an outstanding example of a marketing essay. In this study, there is an analysis of the benefits that accrue from innovation to a business and to the economy and society at large. It begins with defining innovation as the process of translating business ideas.
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Experiential Open Innovation and Co-Creation Marketing Essay
6 pages (1770 words) , Download 0 , Essay
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The paper "Experiential Open Innovation and Co-Creation" is an outstanding example of a marketing essay. Innovation is always taken to be one of the main drivers of economic growth and plays and plays an important role in determining the success of many organizations, especially in the private sector (Dahlander and Gann, 2010).
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The Idea of Ks Place Marketing Essay
7 pages (1867 words) , Download 0 , Essay
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The paper "The Idea of K’s Place " is an outstanding example of a marketing essay. One of the very dynamic industries in the world will have to be the food industry and in particular the Restaurant business. It is claimed that anyone in the restaurant business does not experience any business season. Businesses can only be low or high.
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McDonalds Marketing Mix Marketing Case Study
6 pages (1849 words) , Download 0 , Case Study
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The paper 'McDonalds’ Marketing Mix " is a good example of a marketing case study. McDonald’s is the largest fast-food chain of restaurants in the world, and its global standardization is a major cause of business success (Yeu et al., 2012). As indicated in the case study, its sales and profitability are on the rise, an aspect attributed to the ability of the company to be highly responsive to its customers’ needs.
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Impact of Globalisation on Jaguar Land Rover UK Marketing Case Study
6 pages (1952 words) , Download 4 , Case Study
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The paper 'Impact of Globalisation on Jaguar Land Rover UK" is a good example of a marketing case study. The rise in technology has made the world become a global village. As such, businesses must expand their markets into new geographical areas in order to remain competitive globally. Jaguar Land Rover is one of the largest UK automotive manufacturing companies.
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Nike INC Products from a Design Perspective Marketing Case Study
6 pages (1711 words) , Download 0 , Case Study
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The paper 'Nike INC Products from a Design Perspective" is a good example of a marketing case study. NIKE, Inc. is a global brand that deals with designing, developing, marketing and selling unique lifestyle footwear, equipment, apparel and other accessories and services. NIKE, Inc.'s footwear products are designed for a wide market range.
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Property Potential and Marketability - Unit 1 in 19 Kildare Avenue Marketing Case Study
7 pages (2052 words) , Download 0 , Case Study
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The paper 'Property Potential and Marketability - Unit 1 in 19 Kildare Avenue " is a good example of a marketing case study. Owning, buying or selling properties is governed by the Government of Australia under the Housing and Property laws. One may not understand the laws and regulations, and for this reason, one may require a conveyancer who can assists while purchasing selling properties.
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E-marketing Purposes Marketing Essay
6 pages (1865 words) , Download 0 , Essay
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The paper "E-marketing Purposes" is a great example of a marketing essay. The internet has widely been at the forefront in providing global marketers with information thus forming the basis of today’s communication. Today, many organizations are indulging in e-marketing as a way of getting access to a large number of customers.
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