Radar Technology Used in Assessing Soitec Companys Strengths - Case Study Example

Name Course Tutor Date Introduction The use of radar technology when analyzing the success of a company is important. This project’s main goal is the provision of efficient MQM students with practical opportunities. These are the opportunities that will bring develop excellent conduct self-assessment. This is with the usage of radar technology for a selected quality winner or participant. There are various elements that the report will cover several aspects. These include detailed analysis of the company’s strengths, detailed analysis of improvement areas belonging to the company, detailed analysis of the visit matters of the site and any completed scoring templates. All this will culminate with a PowerPoint presentation. This is with the usage of radar methodology. Analysis Using radar technology this will assess how Soitec Company won the award. The analysis will involve choosing a successful European company and looking deeper into its European framework quality management. Radar methodology has basic principles that must be applied when making discussions on various aspects. These logic daily principles include capturing and utilizing enough data. It also involves avoiding any form of manipulation of any set prices by erroneous or illegitimate date and reflecting all the data driven values. This is always regardless of any actual data volume. It also involves provision of markets for all the trading days and reacts as markets move in a more smooth fashion. Soitec The company to be analyzed is known as Soitec found in Europe. This is a world leader in the generation and manufacture of revolutionary semiconductor materials. These materials are used for both energy and electronic industries. It is an industrial company that has built its global reputation in the field of development and manufacturing. Soitec dates back to 1992 with its aim being to commercialize and develop revolutionary technology. The company has since then continued its innovation and growth levels. Currently it is the leading company in Europe tasked with technological advances. It will eventually shape all the performances of future products in markets. These include computing markets, telecommunications market, lighting markets and automotive markets. The technology has enabled this company to be a global leader in manufacturing systems that are used by concentrator photovoltaic energy. This is the solar energy industry (bc-Soitec, PR Newswire, 2012). How the company won the award The company won the award due to its dedication towards being the best. The use of radar technology shows that it won its award mainly due to the quality products produced from the company. The company’s strengths in winning the award emerged from the fact that it has the best marketing strategies that aim at bringing success to Soitec and making it to be a world class successful company. Marketing strategies allow companies to concentrate on available resources in order to increase number of sales as well as achieve sustainable competitive advantages. Marketing strategies include all long term and basic activities in the marketing field. These are the ones that mainly deal with analysis of strategic initial solutions of companies as well as formulation, selection and evaluation of all market oriented strategies. All these eventually contribute to Soitec company goals as well as the marketing objectives Strengths of the company Radar technology was used in assessing the company’s strengths. Results show that innovation is the basis of the strength that this company duly upholds. Innovation is the way to success in Soitec. Its focus is on breaking through the Smart Cut technology. There have also been developments on Smart Stacking technology. Close to 10% revenue is directly directed to developing and perfecting all breakthrough materials and technologies. Another major fact is that the R&D teams work together with the manufacturers. They also work closely with the laboratories that are publicly funded (Rowley 2012). The other major strength is the fact that the company boasts with high-tech resources. These available resources in various locations give out detailed information on electronics and other microelectronics. It has established foundations in education, industry and research. It is packed with fine honed ability to fully anticipate the market needs. The penetrated mass markets have opened up doors for the attraction of more customers. Radar technology is normally used to assess where a company’s strengths emerge from. This is important when looking into the strengths of the company. The company’s strengths emerge from the fact that it has the best marketing strategies that aim at bringing success to Soitec and making it to be a world class successful company. Marketing strategies allow companies to concentrate on available resources in order to increase number of sales as well as achieve sustainable competitive advantages. Marketing strategies include all long term and basic activities in the marketing field. These are the ones that mainly deal with analysis of strategic initial solutions of companies as well as formulation, selection and evaluation of all market oriented strategies. All these eventually contribute to Soitec company goals as well as the marketing objectives. The development of marketing strategies by marketing department in the company serves fundamentally to date. These strategies serve as fundamental underpinning of all marketing plans that are designed to fill the marketing needs and other marketing objectives. Marketing plans in the company are mainly developed mainly as multi-year plans. They contain tactical plans that detail specific actions that require to be accomplished each year. The time horizons covered by these market plans often vary greatly. They vary by nation, industry and even the types of goods involved. These strategies are also dynamic and interactive (Quigley 2011). Another most important factor that has led to development and success in Soitec is careful scanning. All the strategies put in place contain careful scanning entailing both the internal and external environments. Internal environmental factors are made up of marketing mix. This includes performances analysis as well as laid down strategic constraints. External factors are made up of customer analysis, target market, competitor analysis and evaluation of all elements. These are elements of technological, political, legal, cultural or economic environments that are likely to impact more success to Soitec. Thorough environmental scanning has been done before and there has been a completion of all types of scanning on all sectors of the businesses in Soitec. There is also a strategic plan constructed with the aim of identifying all the business alternatives. Goals are there and most of them have been achieved in the past. There is also a set optimal marketing fix that works towards attaining the laid down goals as well as detail implementation (Leonidou 2011). Areas of improvement of Soitec Using radar technology, results showed that there are specific areas of improvement that require the company to work on. The technology results however depict the fact that most sectors have been fully developed in the company. The main area of improvement of Soitec has been the product development and improvement. Most of its services are well established in a manner that the company has currently improved to be among the most successful companies in Europe. The company’s second quarter electronic segment mainly made reports of 9.0 revenues recently. This was a great improvement from the first quarter sales by 65.7 Euros. Markets specifically dedicated to smart phones and mobility continually delivers strong growth. Major customers in high performance markets have however maintained their focus on reduction on inventories. This is in line with weaknesses surrounding the PC market. 2nd quarter sales for Wafer sales went down by close to 30% and this requires major improvement. The current financial year is the 2012-2012 financial year (bc-Soitec, PR Newswire 2012). Electronic sales for this year are highly expected to link with current PCs available in the market. This will allow improvement and it will also continually benefit Soitec. There is currently an anticipated strong growth for all those related to mobility as well as the smart phones. Site-visit matters and storing templates Using radar technology enabled gaining of site visit matters. All the stored templates contain detailed information on the company. It has earned itself many awards among them European quality management award. Being a rapidly growing company, it has many achievements to its belt. It has earned recognition of many industry organizations, customers and leading institutions due to its commitment. Its commitment mainly lies in new energy technologies and increase in quality performance every day. Its aim of provision and supply of high-quality products, has led to its win of many awards. Development of partnerships has played a crucial part in bringing success to Soitec. It teams up with industrial partners working closely with all research laboratories as well as playing active roles in leading industry associations (bc-Soitec-and-Silian 2012). The main goal here is to leverage all partnerships towards the creation of synergies. These synergies boost innovation capacity, new markets’ speedy access and promotion of dissemination of many technologies. There are three partnership roles aimed at bringing more success. One of them is staying at leading edge of all materials in engineering research. This is by working closely with all the top research laboratories and other major innovation clusters. The second one is in developing all future generation products (bc-Soitec, PR Newswire 2011). This is through industrial alliances for examples established alliances between Sumimoto and IBM. The third one is speeding penetration of all new markets. These include concentrator photovoltaic plant partnerships with a company known as Johnson Controls. The fourth one is on actively engaging in intense international industry initiatives Soitec has proactive and rigorous industrial property policy. It is designed to support as well as protect all the innovations worldwide. The Smart Cut technology for example is extensively covered by many patents. These patents protect all changes that are made to the technology. This occurs as expansion of products take place. There are also efforts to improve some steps in this process and make adjustments for the reduction of costs (Hirokawa 2012). Conclusion There is an emergence between information technology and communication here. The company is increasingly rich in diverse online content and mobility. The trend will not change any time soon; the trends are actually here to stay. With the whole revolution in the world and the shift towards technology, many people need higher quality materials that can function more appropriately. Materials and other semiconductor makers have to find ways of helping the entire electronic market to offer energy-sufficient electronics. They must not only be energy efficient but they have to contain high performance levels. Due to miniaturization, the latest product’s generation will provide help to this industry. This has helped it in the past and due to this, it has overcome some min technological hurdles. The components of products use 50% less energy. This is in comparison with other traditional components. The products generally offer formidable and excellent opportunities to reduce energy consumptions in all applications. These include electronics, transportation and lighting. References bc-Soitec. (2011). PR Newswire. Former TSMC Executive Justin Wang Named Senior Vice President of Corporate Marketing and Strategy at Soitec , 20-29. bc-Soitec. (2012). PR Newswire. Soitec and Shin-Etsu Handotai Announce Smart Cut™ Licensing Extension and Expanded Technology Cooperation , 1-7. bc-Soitec-and-Silian. (2012). PR Newswire. Soitec and Silian Enter Joint Development Agreement on Gallium Nitride Template Wafers to Enable More Efficient LED Production , 7. CA-SDG&E-Soitec. (2011). PR Newswire. SDG&E Signs New Contracts with Soitec for 125 Megawatts of Solar Power in San Diego , 1-18. Gabrielsson, P. (2012). Journal of International Marketing. 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