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Services Marketing: Budget Rent a Car - Case Study Example

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Summary

The paper 'Services Marketing: Budget Rent a Car" is a great example of a marketing case study. Marketing of services unlike products is unique in various ways. Firms that engage in services are faced with various challenges in their marketing due to among other factors the fact that services are intangible, perishable and indivisible…

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 10 (2500 words)
Downloads: 0

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