Perception of Consumers in the Market of Toyota - Research Proposal Example

Since most of the manufacturers sold through the retailers, there was no privity of contract and the consumers could not claim it from the manufacturers.... It was only in the 1950s and 1960s that the consumers could claim from the manufacturers whom they were not in their direct contact....

A new model (I) was introduced in the market in 1908 with approximately 15 million produced.... Ford not only eyed the market in the United states but opened his eyes outside America.... The company has faced a lot of competition from General Motors,toyota,Nissan and other makers of vehicles.... Ford has therefore faced a stiff competition from other vehicle makers, for example, Nissan, toyota, Chevrolet and Honda.... he on going problems which have hit the Ford company, especially the perception the consumers have of its brands have also contributed a lot in the loses the company has incurred....

It is the manner in which a brand is positioned in the market.... It portrays the perception of the customer about the brand.... Whereas toyota is associated with reliability, Volvo is associated with safety.... Brand salience is what brands come to mind when consumers are in a buying situation.... Brand image is considered as the overall impression in the mind of the consumers created from all sources.... consumers end up having certain associations with the brand....

In addition, trust is essential in the improvement of the image and reputation of the business entity in the market and industry of transactions.... Siemens and toyota have the opportunities to exploit trust in the development and improvement of appropriate reputation and image in the global context.... In the course of executing this research assignment, the focus will be on diverse cases of trust with reference to Siemens and toyota with the purpose of understanding the mechanisms for the improvement or repairing of trust....

As such, the consumers perceived the organizational management as dishonest and untrustworthy thus reducing the trust level as exhibited by the consumers in the market.... In this regard, the management of both approaches in the market has emerged as key organizational concerns.... In this regard, the management of both approaches in the market has emerged as key organizational concerns on the global market serving as alternative market competitive edges....

nbsp;Differentiation is a strategy employed to distinguish a service or product from others that are available in the market so that it is made more attractive to a specified target market.... nbsp;Differentiation is a strategy employed to distinguish a service or product from others that are available in the market so that it is made more attractive to a specified target market.... Different organizations develop specific brands, and the organization is known by that brand; for example, Toyota is a manufacture of toyota brand of cars while Samsung is a producer of Samsung products....