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Marketing Essays

Result for Subject Marketing:
19897 essays
Marketing Strategy of Microsoft Corporation Marketing Case Study
5 pages (1427 words) , Download 1 , Case Study
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The paper "Marketing Strategy of Microsoft Corporation " is a great example of a marketing case study. The recent move by Microsoft to acquire Skype can be regarded as an integrated strategy of growth in which the specific growth is horizontal (Fowler 2009). This strategy of growth involves purchasing a competitor in order to eliminate any obstacles or hurdles of growth from the way with an objective of expanding the business further.
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Principles of Service Dominant Logic Marketing Coursework
4 pages (1277 words) , Download 0 , Coursework
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The paper "Principles of Service-Dominant Logic" is a great example of marketing coursework. Service dominant logic is am the emergent reason that has more focus on producer and consumer interaction. In addition, it does involve the interaction between other suppliers and value network partners. All these parties under service-dominant logic do collaborate to create value.
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Regulatory Frameworks in Japan and Germany Focusing on the Automobile Industry Marketing Case Study
5 pages (1698 words) , Download 0 , Case Study
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The paper 'Regulatory Frameworks in Japan and Germany Focusing on the Automobile Industry" is an outstanding example of a marketing case study. Regulatory frameworks are models employed by individuals or the government to reform and enact regulations in an efficient and logical manner (Sharma, 2011). They can also be defined as regulations and laws which outline the legal provisions to be met.
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Rating Customers According to Their Promptness to Adopt New Products Marketing Assignment
5 pages (1250 words) , Download 0 , Assignment
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The paper "Rating Customers According to Their Promptness to Adopt New Products" is a wonderful example of a Marketing Assignment. Social media are websites and other forms of online communication that are used by large groups of people to share information and to create social and professional networks.
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Service Blueprint of Angels Restaurant Marketing Case Study
5 pages (1461 words) , Download 3 , Case Study
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The paper "Service Blueprint of Angel’s Restaurant " is a good example of a marketing case study. As competition is increasing in the restaurant industry, service quality is extremely vital for a restaurant to achieve success. A service blueprint is imperative in an organization; it aids the organization to key out and visually describe tasks, actions, and ways of providing a particular service.
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Consumer Segmentation of Honeywell International Inc Marketing Case Study
4 pages (1111 words) , Download 0 , Case Study
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In general, the paper "Consumer Segmentation of Honeywell International Inc" is an outstanding example of a marketing case study. Honeywell International Inc. is an American company that delivers a technologically advanced range of solutions to private individuals, businesses and industries (Honeywell 2016).
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Establishment of an Alpha Response Technology Solutions Venture in the Rwandan Special Economic Zone Marketing Case Study
5 pages (1436 words) , Download 0 , Case Study
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The paper "Establishment of an Alpha Response Technology Solutions Venture in the Rwandan Special Economic Zone" is a good example of a marketing case study. Establishment of an Alpha Response Technology Solutions (ARTS) venture in the Rwandan Special Economic Zone needs to theoretically ascertain both internal and external factors for business operations in Rwanda.
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Brochure Design Analysis Marketing Coursework
3 pages (864 words) , Download 0 , Coursework
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The paper "Brochure Design Analysis" is a good example of marketing coursework. A brochure is a highly important item in traveler decision making and also in tourism marketing. A brochure provides details of what the specific company is offering and can even constitute a specific legal contract. It also promotes groups of companies and individual companies.
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Advertising Campaign for a New Cosmetic Product in the Australian Market Marketing Case Study
5 pages (1482 words) , Download 0 , Case Study
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The paper 'Advertising Campaign for a New Cosmetic Product in the Australian Market" is a good example of a marketing case study. ‘Daily Care’ is a new cosmetic company in Australia. It has developed a line of different cosmetic products, which it intends to sell in the Australian market. Whenever a new product is made, a need must be satisfied.
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Business Valuation of Polo Prada and Puma Marketing Case Study
5 pages (1615 words) , Download 0 , Case Study
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The paper "Business Valuation of Polo Prada and Puma" is a perfect example of a Marketing Case Study. For a fashion and garment company to succeed, it is important to consider segmentation, targeting and positioning in formulating and implementing strategies. This section discusses segmentation, targeting and positioning relative to the fashion and garment industry for men.
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Understanding the Market for Beverages at la Trobe University Marketing Case Study
4 pages (1176 words) , Download 0 , Case Study
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The paper 'Understanding the Market for Beverages at la Trobe University " is a good example of a marketing case study. The subjects are both international and domestic students. Some of the beverages on the campus include beverages of tea, coffee, fruit juice, energy drinks and this were on the basis of cups, bottles, or cans, and the number of times they consume the same in a given week.
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Achieving Customer Satisfaction in Business Relationships Marketing Case Study
5 pages (1503 words) , Download 0 , Case Study
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The paper "Achieving Customer Satisfaction in Business Relationships" is a perfect example of a Marketing Case Study. Consumer behavior can be defined as the process that is involved when people select, use, purchase, and dispose of services, goods, ideas, or even experiences to satisfy their desires and needs (Berenguer, Cervera & Gil, 2008).
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Online Gambling and Market Responsibility Marketing Case Study
5 pages (1517 words) , Download 0 , Case Study
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The paper "Online Gambling and Market Responsibility" is a great example of a Marketing Case Study. Gaming refers to the wagering of cash or property on the outcome of an individual event such as a game. The intent of gambling is to win more goods or money. The activity of legal gambling has resulted in the gaming industry. 
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Applied Channel System Assessment Marketing Assignment
5 pages (1516 words) , Download 0 , Assignment
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The paper 'Applied Channel System Assessment" is a good example of a marketing assignment. There are basically eight universal flows; these include the physical possession, ownership, promotion, negotiation, financing, risking, ordering and payment. According to the channel management schematic, efficient channel responds to the recognition of end-users’ service output requires several takes.
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Organisations Overall Business from Marketing Marketing Case Study
5 pages (1483 words) , Download 0 , Case Study
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The paper "Organisations Overall Business from Marketing" Is a great example of a Marketing Case Study. ALTAS Ambarlı Port is considered the general management, joint-service and harmonization corporation of Port of Ambarlı which has everyday jobs on universal administration, transportation, geologic research, defense and ecological arrangements of the region. 
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Consumer Decision Making Process Marketing Literature review
5 pages (1643 words) , Download 0 , Literature review
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The paper “Consumer Decision Making Process ” is a  worthy example of a literature review on marketing. The consumer decision-making process is a complex phenomenon. Making a decision is more complex and even more important for consumers today as compared to the past. Many customers are undergoing this process on a daily basis.  
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Nestle Inc - Situational, Competitors, and Market Analysis Marketing
4 pages (1244 words) , Download 0
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The paper “Nestle Inc - Situational, Competitor’s, and Market Analysis” is an outstanding example of a report on marketing. Nestle Inc is the leading wellness, nutritional and Health Company. Their mission is "Good Food, Good Life” which means that they aim at providing customers with a wide range of beverages and food which is the best tasting.
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Potential of Future Success of Smart Wallet Product Marketing Case Study
5 pages (1369 words) , Download 0 , Case Study
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A market penetration strategy is considered for the smart wallet product. In this strategy, the company seeks to expand sales of the smart wallet product. Its objective is to increase the sales and market share of the product. Aggressive pricing is a very common tactic in the market penetration strategy. It involves lowering the price of the smart wallet to that of the competing products.
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Strategic Marketing Plan for Red Box Marketing Case Study
4 pages (1355 words) , Download 0 , Case Study
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The paper "Strategic Marketing Plan for Red Box " is a perfect example of a marketing case study. The current situation industry is exemplified by predominant three market segment. Detailed demographic profile of a generic customer of the Red box is discussed below. While the profile is being made as detailed as possible, it does not claim to be comprehensive and absolutely broad or exhaustive.
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Loan for Assets in Volatile Market Marketing Coursework
5 pages (1345 words) , Download 0 , Coursework
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The paper "Loan for Assets in Volatile Market" is a perfect example of marketing coursework. Loans are offered by financial institutions to individuals and/or companies in order to address financial challenges especially in the development of the movable and non-movable assets. The borrower is presented with agreement terms and conditions that include the amount of loan, the interest charged repayment schedule and conditions of the loan.
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What is the Right Supply Chain for Your Product Marketing Assignment
4 pages (1712 words) , Download 0 , Assignment
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The paper "What is the Right Supply Chain for Your Product" is a perfect example of a Marketing Assignment.  For each of the three scenarios below categorize the demand for bulk breaking, spatial convenience, waiting time/delivery time, assortment/ variety as high, medium or low in each case explain your answer for three cases.
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Strategic Management and External Environment for Kraft Food Marketing Assignment
5 pages (1410 words) , Download 0 , Assignment
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The paper "Strategic Management and External Environment for Kraft Food" is an outstanding example of an assignment on marketing. Economic High commodity and input cost (page 357) Increase in income level due to both the member being wage earner (page 358) Slow growth in traditional grocery stores by 3% (page 359) Grocery sale was estimated to be $ 103.2 billion in 2003 (page 359)
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Greenins-Coowin Composite Wood Products Marketing Case Study
5 pages (2323 words) , Download 0 , Case Study
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The paper entitled "Greenins-Coowin Composite Wood Products" is a great example of a Marketing Case Study. MGreenins-Coowin composite wood brand is based in Singapore and popular in some parts of Asia. It’s a brand of Alliancz International which handles regenerated and enhanced products from natural wood.
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The Most Expensive TV Advertising Campaigns Marketing Case Study
5 pages (1563 words) , Download 0 , Case Study
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The paper 'The Most Expensive TV Advertising Campaigns' is a great example of a Marketing Case Study. Companies make use of print ads as well as commercials to advertise and tell stories about themselves. Ferrari is an Italian sports car manufacturer and it is based in Maranello. The company was founded back in1939 by Enzo Ferrari and it built the first car in 1940. 
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How Office Depot Create Value for Its Customers Marketing Assignment
5 pages (1525 words) , Download 0 , Assignment
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The paper "How Office Depot Create Value for Its Customers" is a perfect example of a marketing assignment. Office Depot creates value for its customers in various ways, which includes: There is the provision for delivery services. There is the provision of customer care services through which customers can have their issues addressed.
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Coca Cola Marketing Mix Marketing Case Study
5 pages (1578 words) , Download 0 , Case Study
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The paper "Coca Cola Marketing Mix" is a perfect example of a marketing case study. Coca Cola started its operation in 1886 and since then it has grown to become the leading beverage manufacture. “Coca Cola operates in more than 200 countries, produces more than 300 beverages brand and over 1.06 billion drinks are consumed every single day”. (Company Website, 2010)
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Marketing Analysis of Starbucks Marketing Case Study
5 pages (1457 words) , Download 0 , Case Study
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The paper "Marketing Analysis of Starbucks" is a great example of a marketing case study. The characterization of global consumerscape is based on a vast array of global cultural, economic and technological flows. These flows provide connection of different consumer cultures in a very complex manner.
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Marketing Plan for Callan Property Marketing Case Study
5 pages (1565 words) , Download 0 , Case Study
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The paper "Marketing Plan for Callan Property " is a perfect example of a marketing case study. The 10 houses that are under-construction are strategically-located across Perth metropolitan with the furthest being in Joondalup, 25-minute train ride to Perth's CBD. This location will be so attractive to people working in Perth’s Central Business District hence a preferred option for this category of people.
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Applied Channel Systems - Wal-Mart Marketing Assignment
5 pages (1597 words) , Download 0 , Assignment
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The paper 'Applied Channel Systems - Wal-Mart " is a great example of a marketing assignment. The investment portfolio is considered to be market neutral if it aims to find to fully avoid some of the risks of the market, mostly hedging (Bolton & Ockenfels 2009, p. 445). For us to evaluate the market neutrality, it becomes necessary to specify the risks that need to be avoided.
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Consumer Behavior and The Second Yogurt War Marketing Assignment
5 pages (1568 words) , Download 0 , Assignment
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The paper "Consumer Behavior and The Second Yogurt War" is a wonderful example of a Marketing Assignment. Product: The product is Delamere Frozen Yogurt. First, yogurt is produced after subjecting milk into the fermentation process by the use of probiotic cultures. The resultant of fermentation is lactic acid, which then acts on milk protein to give s smooth texture.
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Marketing Mix Elements Issues Marketing Case Study
5 pages (1545 words) , Download 0 , Case Study
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The paper "Marketing Mix Elements Issues" is a wonderful example of a Marketing Caser Study. This report sets out to describe the four elements of the marketing mix and then show how these four elements aspects are applied or used in the retailing of petroleum products in petrol outlets. The four elements of the marketing mix are promotion, product, price, and place.
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Researching the Consumer Market and Develop New Product Marketing Case Study
5 pages (1551 words) , Download 0 , Case Study
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The paper "Researching the Consumer Market and Develop New Product" is a great example of a Marketing Case Study. The development of new products has become an important aspect especially in the fast-evolving world which is very competitive. This requires that the developer of new products creates an idea about the product and then test the prototype of the product to judge the chances of success.
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Chocolate Consumers and Customer Relationship Management Marketing Case Study
4 pages (1267 words) , Download 1 , Case Study
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The paper "Chocolate Consumers and Customer Relationship Management" is a great example of a Marketing Case Study. The customer is king. This statement is no myth. By virtue of variety in their choices and more importantly, their increased access to knowledge and information, customers are becoming more demanding with passing time.
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Sydney Dry Cleaner Services Marketing Plan Marketing Case Study
4 pages (1378 words) , Download 0 , Case Study
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The paper "Sydney Dry Cleaner Services Marketing Plan" is a perfect example of a marketing case study. The Sydney Dry Cleaning Service is an individual business to be started in the Sydney city of Australia. The main services to be offered by the business will include garment alterations, dry cleaning, and laundry.
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Demographic Profile Associated with Friendly Markets Customers Marketing Assignment
3 pages (1695 words) , Download 1 , Assignment
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The paper "Demographic Profile Associated with Friendly Market’s Customers" is a perfect example of a Marketing Assignment. Typically, customers usually use various markets based on their preferences to shop in the respective markets of their choice. Therefore, business organizations usually conduct market research so as to establish market trends. 
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Bupa Organization - Private Health Insurance Provider in Australia and New Zealand Marketing Case Study
5 pages (1529 words) , Download 0 , Case Study
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The paper "Bupa Organization - Private Health Insurance Provider in Australia and New Zealand" is an outstanding example of a marketing case study. In Australia, most citizens who pay income tax that means all the employed Australians make a contribution of 2% Medicare levy to the public hospital system. This is an entitlement to public hospital care as a public patient.
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Strategic Marketing Plan for ANZ Banking Marketing Case Study
4 pages (1182 words) , Download 1 , Case Study
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The paper "Strategic Marketing Plan for ANZ Banking" is an outstanding example of a marketing case study. ANZ is currently undertaking a survey as the main market researching method to collect data related to the following questionnaire: Which are the most frequent ANZ financial services you have used over the past six months?
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Zara Sustainable Advantage Marketing Case Study
5 pages (1525 words) , Download 0 , Case Study
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The paper 'Zara Sustainable Advantage" is a perfect example of a marketing case study. A competitive advantage is having an advantage over competitors that are accrued by offering consumers greater value, either through lowering prices or offering greater benefits as well as service that justifies higher prices.
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Marketing Channel Systems Marketing Assignment
5 pages (1487 words) , Download 0 , Assignment
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The paper "Marketing Channel Systems" is an outstanding example of a marketing assignment. Coercion is one of the bases or sources of power that depends on threat or fear. Coercive power stems from the ability of A to exert influence on B or make them do what they would otherwise not have done or effect changes in behaviour depending on the application or the threat of application of some sort of physical sanction or punishment.
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Advantages and Disadvantages of Online Marketing Marketing Coursework
5 pages (1565 words) , Download 0 , Coursework
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The paper "Advantages and Disadvantages of Online Marketing" is a great example of marketing coursework. Digital marketing is one of the businesses that have faced stiff competition in the world recently. However, many entrepreneurs have embraced it due to its simplicity and divisibility. Many businesses in the world would face severe losses if digital marketing were to disappear.
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Web Company Analysis - Myer and David Jones Marketing Case Study
3 pages (1242 words) , Download 0 , Case Study
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The paper "Web Company Analysis - Myer and David Jones" is a good example of a marketing case study. Myer was founded in 1900 in Bendigo, Victoria in Australia but now headquartered in Melbourne. Some of the key people in Myer are Paul McClintock (chairman) and Sidney Myer (founder) and Bernie Brooks the CEO.
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What Does Jack Daniels Employ to Effectively Execute Their Marketing Strategy around the World Marketing Case Study
2 pages (552 words) , Download 0 , Case Study
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The paper “What Does Jack Daniels Employ to Effectively Execute Their Marketing Strategy around the World?” is a fascinating variant of case study on marketing. Jack Daniels's old no.7 Expansion of business globally either through partnerships, franchising/outsourcing, is a common tactic the company uses to survive in the marketplace and remain profitable.  
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Are Australian Consumers Better off as a Result of Economic Rationalism Marketing Coursework
5 pages (1681 words) , Download 0 , Coursework
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The paper "Are Australian Consumers Better off as a Result of Economic Rationalism" is an outstanding example of marketing coursework. Economic rationalism is defined as an economic policy where the primacy of market is accepted. Market indicators are used as the benchmarks for all government activities.
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Marketing Strategy and Elements Of Marketing Marketing
5 pages (1624 words) , Download 0
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The paper "Marketing Strategy and Elements Of Marketing" is a great example of a Marketing Business Plan. Emilia Money penny, a Human Resource management graduate from the University of Canberra, is setting up a recruitment agency with the help of her partner, Alan Silver. The recruiting agency will specialize in serving contemporary companies, especially those with an interest in firms. 
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Harrys Bar and Coffee Shop Target Marketing Marketing Case Study
5 pages (1492 words) , Download 0 , Case Study
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The paper " Harry’s Bar and Coffee Shop Target Marketing" is a wonderful example of a Marketing Case Study. Harry’s Bar and Coffee Shop is a shop that specializes in epicurean coffees with a twist that comprises of shots of alcohol. Harry’s Bar and Coffee Shop also offers cocktails and tapas. The main target for Harry’s Bar and Coffee Shop is the locals of Civic, Canberra, and Australia at large. 
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Characteristics Used to Describe the Target Audience Marketing Essay
6 pages (1643 words) , Download 0 , Essay
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The paper 'Characteristics Used to Describe the Target Audience" is a good example of a marketing essay. i) Demographics- The target audience demographic profile includes such factors as age, gender, marital status, nationality, education, occupation and income. ii) Psychographic profile- this includes such factors as activities and interests, opinion and values, attitude and lifestyle of the target audience.
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Hungry Jacks Marketing Marketing Case Study
6 pages (1857 words) , Download 1 , Case Study
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The paper 'Hungry Jacks Marketing" is a good example of a marketing case study. This report paper is about the "Hungry Jack" where a brief introduction and background information concerning the operations and the strategies. The business environment in which the enterprise has been operating properly evaluated in the report where the strategies the company has been employing in the process of addressing the various areas.
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Marketing Strategy for Dominos Pizza Marketing Case Study
7 pages (1937 words) , Download 0 , Case Study
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The paper 'Marketing Strategy for Domino’s Pizza" is a good example of a marketing case study. Domino’s is considered one of the major chains of pizza chains across the globe and is the top contender of the strongest fast-food chains. The company’s brand has a close competitor in Pizza Hut. Nonetheless, Domino’s has long overtaken Pizza hut to becoming the most sold brand of pizza within the market.
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Subway Systems Australia - SWOT Analysis Marketing Case Study
6 pages (1846 words) , Download 0 , Case Study
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The paper 'Subway Systems Australia - SWOT Analysis" is a good example of a marketing case study. Australia's fast food industry has experienced stiff competition as established market players seek to outdo each other in terms of price, product development, market share and profits. With its slogan “eat fresh”, Subway Systems Australia has posed strong competition to the market leaders.
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Airbnb Regulation Marketing Case Study
6 pages (1808 words) , Download 0 , Case Study
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The paper 'Airbnb Regulation" is a good example of a marketing case study. The sharing economy phenomenon has enabled individuals to make use of under-utilized resources to earn extra income (Koopman, Mitchell & Thierer 2015, p. 2). In recent years, Airbnb has risen to become one of the most prominent participants in the sharing economy.
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