Marketing Essays

The paper "Organisations Overall Business from Marketing" Is a great example of a Marketing Case Study. ALTAS Ambarlı Port is considered the general management, joint-service and harmonization corporation of Port of Ambarlı which has everyday jobs on universal administration, transportation, geologic research, defense and ecological arrangements of the region. 

The paper “Consumer Decision Making Process ” is a  worthy example of a literature review on marketing. The consumer decision-making process is a complex phenomenon. Making a decision is more complex and even more important for consumers today as compared to the past. Many customers are undergoing this process on a daily basis.  

The paper “Nestle Inc - Situational, Competitor’s, and Market Analysis” is an outstanding example of a report on marketing. Nestle Inc is the leading wellness, nutritional and Health Company. Their mission is "Good Food, Good Life” which means that they aim at providing customers with a wide range of beverages and food which is the best tasting.

A market penetration strategy is considered for the smart wallet product. In this strategy, the company seeks to expand sales of the smart wallet product. Its objective is to increase the sales and market share of the product. Aggressive pricing is a very common tactic in the market penetration strategy. It involves lowering the price of the smart wallet to that of the competing products.

The paper "Strategic Marketing Plan for Red Box " is a perfect example of a marketing case study. The current situation industry is exemplified by predominant three market segment. Detailed demographic profile of a generic customer of the Red box is discussed below. While the profile is being made as detailed as possible, it does not claim to be comprehensive and absolutely broad or exhaustive.

The paper "Loan for Assets in Volatile Market" is a perfect example of marketing coursework. Loans are offered by financial institutions to individuals and/or companies in order to address financial challenges especially in the development of the movable and non-movable assets. The borrower is presented with agreement terms and conditions that include the amount of loan, the interest charged repayment schedule and conditions of the loan.

The paper "What is the Right Supply Chain for Your Product" is a perfect example of a Marketing Assignment.  For each of the three scenarios below categorize the demand for bulk breaking, spatial convenience, waiting time/delivery time, assortment/ variety as high, medium or low in each case explain your answer for three cases.

The paper "Strategic Management and External Environment for Kraft Food" is an outstanding example of an assignment on marketing. Economic High commodity and input cost (page 357) Increase in income level due to both the member being wage earner (page 358) Slow growth in traditional grocery stores by 3% (page 359) Grocery sale was estimated to be $ 103.2 billion in 2003 (page 359)

The paper entitled "Greenins-Coowin Composite Wood Products" is a great example of a Marketing Case Study. MGreenins-Coowin composite wood brand is based in Singapore and popular in some parts of Asia. It’s a brand of Alliancz International which handles regenerated and enhanced products from natural wood.

The paper 'The Most Expensive TV Advertising Campaigns' is a great example of a Marketing Case Study. Companies make use of print ads as well as commercials to advertise and tell stories about themselves. Ferrari is an Italian sports car manufacturer and it is based in Maranello. The company was founded back in1939 by Enzo Ferrari and it built the first car in 1940. 

The paper "How Office Depot Create Value for Its Customers" is a perfect example of a marketing assignment. Office Depot creates value for its customers in various ways, which includes: There is the provision for delivery services. There is the provision of customer care services through which customers can have their issues addressed.

The paper "Coca Cola Marketing Mix" is a perfect example of a marketing case study. Coca Cola started its operation in 1886 and since then it has grown to become the leading beverage manufacture. “Coca Cola operates in more than 200 countries, produces more than 300 beverages brand and over 1.06 billion drinks are consumed every single day”. (Company Website, 2010)

The paper "Marketing Analysis of Starbucks" is a great example of a marketing case study. The characterization of global consumerscape is based on a vast array of global cultural, economic and technological flows. These flows provide connection of different consumer cultures in a very complex manner.

The paper "Marketing Plan for Callan Property " is a perfect example of a marketing case study. The 10 houses that are under-construction are strategically-located across Perth metropolitan with the furthest being in Joondalup, 25-minute train ride to Perth's CBD. This location will be so attractive to people working in Perth’s Central Business District hence a preferred option for this category of people.

The paper 'Applied Channel Systems - Wal-Mart " is a great example of a marketing assignment. The investment portfolio is considered to be market neutral if it aims to find to fully avoid some of the risks of the market, mostly hedging (Bolton & Ockenfels 2009, p. 445). For us to evaluate the market neutrality, it becomes necessary to specify the risks that need to be avoided.

The paper "Consumer Behavior and The Second Yogurt War" is a wonderful example of a Marketing Assignment. Product: The product is Delamere Frozen Yogurt. First, yogurt is produced after subjecting milk into the fermentation process by the use of probiotic cultures. The resultant of fermentation is lactic acid, which then acts on milk protein to give s smooth texture.

The paper "Marketing Mix Elements Issues" is a wonderful example of a Marketing Caser Study. This report sets out to describe the four elements of the marketing mix and then show how these four elements aspects are applied or used in the retailing of petroleum products in petrol outlets. The four elements of the marketing mix are promotion, product, price, and place.

The paper "Researching the Consumer Market and Develop New Product" is a great example of a Marketing Case Study. The development of new products has become an important aspect especially in the fast-evolving world which is very competitive. This requires that the developer of new products creates an idea about the product and then test the prototype of the product to judge the chances of success.

The paper "Chocolate Consumers and Customer Relationship Management" is a great example of a Marketing Case Study. The customer is king. This statement is no myth. By virtue of variety in their choices and more importantly, their increased access to knowledge and information, customers are becoming more demanding with passing time.

The paper "Sydney Dry Cleaner Services Marketing Plan" is a perfect example of a marketing case study. The Sydney Dry Cleaning Service is an individual business to be started in the Sydney city of Australia. The main services to be offered by the business will include garment alterations, dry cleaning, and laundry.

The paper "Demographic Profile Associated with Friendly Market’s Customers" is a perfect example of a Marketing Assignment. Typically, customers usually use various markets based on their preferences to shop in the respective markets of their choice. Therefore, business organizations usually conduct market research so as to establish market trends. 

The paper "Bupa Organization - Private Health Insurance Provider in Australia and New Zealand" is an outstanding example of a marketing case study. In Australia, most citizens who pay income tax that means all the employed Australians make a contribution of 2% Medicare levy to the public hospital system. This is an entitlement to public hospital care as a public patient.

The paper "Strategic Marketing Plan for ANZ Banking" is an outstanding example of a marketing case study. ANZ is currently undertaking a survey as the main market researching method to collect data related to the following questionnaire: Which are the most frequent ANZ financial services you have used over the past six months?

The paper 'Zara Sustainable Advantage" is a perfect example of a marketing case study. A competitive advantage is having an advantage over competitors that are accrued by offering consumers greater value, either through lowering prices or offering greater benefits as well as service that justifies higher prices.

The paper "Marketing Channel Systems" is an outstanding example of a marketing assignment. Coercion is one of the bases or sources of power that depends on threat or fear. Coercive power stems from the ability of A to exert influence on B or make them do what they would otherwise not have done or effect changes in behaviour depending on the application or the threat of application of some sort of physical sanction or punishment.

The paper "Advantages and Disadvantages of Online Marketing" is a great example of marketing coursework. Digital marketing is one of the businesses that have faced stiff competition in the world recently. However, many entrepreneurs have embraced it due to its simplicity and divisibility. Many businesses in the world would face severe losses if digital marketing were to disappear.

The paper "Web Company Analysis - Myer and David Jones" is a good example of a marketing case study. Myer was founded in 1900 in Bendigo, Victoria in Australia but now headquartered in Melbourne. Some of the key people in Myer are Paul McClintock (chairman) and Sidney Myer (founder) and Bernie Brooks the CEO.

The paper “What Does Jack Daniels Employ to Effectively Execute Their Marketing Strategy around the World?” is a fascinating variant of case study on marketing. Jack Daniels's old no.7 Expansion of business globally either through partnerships, franchising/outsourcing, is a common tactic the company uses to survive in the marketplace and remain profitable.  

The paper "Are Australian Consumers Better off as a Result of Economic Rationalism" is an outstanding example of marketing coursework. Economic rationalism is defined as an economic policy where the primacy of market is accepted. Market indicators are used as the benchmarks for all government activities.

The paper "Marketing Strategy and Elements Of Marketing" is a great example of a Marketing Business Plan. Emilia Money penny, a Human Resource management graduate from the University of Canberra, is setting up a recruitment agency with the help of her partner, Alan Silver. The recruiting agency will specialize in serving contemporary companies, especially those with an interest in firms. 

The paper " Harry’s Bar and Coffee Shop Target Marketing" is a wonderful example of a Marketing Case Study. Harry’s Bar and Coffee Shop is a shop that specializes in epicurean coffees with a twist that comprises of shots of alcohol. Harry’s Bar and Coffee Shop also offers cocktails and tapas. The main target for Harry’s Bar and Coffee Shop is the locals of Civic, Canberra, and Australia at large. 

The paper 'Characteristics Used to Describe the Target Audience" is a good example of a marketing essay. i) Demographics- The target audience demographic profile includes such factors as age, gender, marital status, nationality, education, occupation and income. ii) Psychographic profile- this includes such factors as activities and interests, opinion and values, attitude and lifestyle of the target audience.

The paper 'Hungry Jacks Marketing" is a good example of a marketing case study. This report paper is about the "Hungry Jack" where a brief introduction and background information concerning the operations and the strategies. The business environment in which the enterprise has been operating properly evaluated in the report where the strategies the company has been employing in the process of addressing the various areas.

The paper 'Marketing Strategy for Domino’s Pizza" is a good example of a marketing case study. Domino’s is considered one of the major chains of pizza chains across the globe and is the top contender of the strongest fast-food chains. The company’s brand has a close competitor in Pizza Hut. Nonetheless, Domino’s has long overtaken Pizza hut to becoming the most sold brand of pizza within the market.

The paper 'Subway Systems Australia - SWOT Analysis" is a good example of a marketing case study. Australia's fast food industry has experienced stiff competition as established market players seek to outdo each other in terms of price, product development, market share and profits. With its slogan “eat fresh”, Subway Systems Australia has posed strong competition to the market leaders.

The paper 'Airbnb Regulation" is a good example of a marketing case study. The sharing economy phenomenon has enabled individuals to make use of under-utilized resources to earn extra income (Koopman, Mitchell & Thierer 2015, p. 2). In recent years, Airbnb has risen to become one of the most prominent participants in the sharing economy.

The paper "Customer Satisfaction at Computer R Us" is an outstanding example of a marketing research proposal. Computer R Us recently diversified its line of offerings by creating a new division known meant to offer repair services. After this initiative failed to meet set benchmarks and led to diminished customer satisfaction levels, the management called for the urgent discovery of the issues affecting the division’s performance.

The paper 'GOME Electrical Appliances Holding Ltd - Marketing " is a good example of a marketing case study. GOME Electrical Appliances Holding Ltd was established in 1987 by Wong Kwong Yu and is based in Hong Kong. The company engages mainly in electrical appliances businesses and selling of electronic products in the retail stores and over the Internet.

The paper 'Amazon Company Marketing" is a good example of a marketing case study. This is an American cloud computing and electronic commerce company. It was founded by Jeff Bezos in the year 1994. Initially, this company operated as an online bookstore. It later diversified and started selling the following products; CDs, Blu-rays, DVDs, video downloads, MP3 downloads, apparel furniture, jewelry, video games among many products.

The paper "How the Advertisement or Promotional Activity Is Compatible with Eden Beauty’s Requirements" is a perfect example of a marketing assignment. The advertisement formulated to promote the Eden beauty company has been made to the highest standards. The background colors chosen for the advert which is black and pale pink has met the demands of the organization.

The paper 'Drivers of Brand Commitment - a Cross-National Investigation" is a good example of a marketing essay. This topic mainly points to the management of brands, good customer relations and provision of innovative strategy of service. Globalization, effective marketing strategy, creativity and hierarchy that bring about innovation are also tackled.

The paper 'Starbuck’s Marketing Strategies" is a good example of a marketing case study. Starbuck was once an ordinary coffee shop, but it has expanded to a big coffee retailer specialty. Children are acknowledged as part of the company’s market base; however, proper product exposure to this group of people has not been given much thought in the previous years.

The paper 'Real Estates in the United Arab Emirates" is a good example of a marketing case study. The Real estate market is generally a complex entity that entails a number of aspects In this project, we will explain briefly the legal aspects of owning a real estate property in the two emirate countries for both UAE nationals and expatriates.

The paper 'Concept & Process of Marketing - Cornflower Blue Company " is a good example of a marketing case study. Cornflower Blue Company operates a small number of outlets. The nature of the products that are traded is basically consumables. From the information provided, the company has a lot of potentials to expand and be fully established.

The paper 'Everyday Sunday - Marketing Survey" is a good example of a marketing case study. Everyday Sunday is an all-natural relaxation and refreshing soda manufactured by Rockwell Beverages. The company is situated in Richmond, Victoria, Australia. It produces drinks, impulse lines, soft drinks, natural products, convenience and the latest product, Everyday Sunday.

The paper 'Telstra’s Social Media Engagement Policy " is a good example of a marketing case study. Some social media channels enable account holders to set and manage privacy settings allowing them to limit access to selected friends and contacts. However, as Mark Zukerberg the Facebook founder puts it, users no longer have an expectation of privacy.

The paper 'Pricing Issues in International Marketing - Apple Incorporation in China" is a good example of a marketing case study. One of the most significant of the 4Ps is pricing in international marketing because it generates the most revenue for a firm (Aulakh &Koatabe 17). A product pricing strategy changes as the product move from one stage of its life cycle to another.

The paper "Internal Factors Affecting Consumer Behaviour" is an outstanding example of a marketing literature review. This paper offers a discussion of the internal factors that affect consumer behaviour. The paper specifically discussed five internal aspects that are widely discussed in the literature and associated with affecting consumer choices. The five aspects are applied in the context of car purchasing.

The paper 'Strategic Marketing of UNE Life" is a good example of a marketing case study. The objective of this paper is to evaluate the implementation of a strategic marketing plan in UNE Life and its relevance. UNE Life is a segment of the University of New England that is dedicated to providing services to students apart from education where they can be entertained, engage in fitness.

The paper 'Processes of Value Creation in Service Marketing " is a good example of a marketing essay. Research in service marketing is one of the fields which have gained momentum in the last two decades. Despite being in existence since the 1970s, various scholars and researchers have continued to add their contribution to this area of research.