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Marketing Essays

Result for Subject Marketing:
19914 essays
Chipotle Is Bringing Vegan Burritos to Canada Marketing Article
5 pages (1250 words) , Download 0 , Article
Free
The paper “Chipotle Is Bringing Vegan Burritos to Canada“ is an excellent variant of an article on marketing. This article is about the writer's comments about the establishment of a new branch by a Mexican food outlet, Chipotle Mexican Grill. The Grill is targeting the vegetarian market in Canada which has remained untapped for long.
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Do Human Resource Policies Designed To Improve Employees Work-life Balance Confer Benefits To The Marketing Essay
5 pages (1250 words) , Download 0 , Essay
Free
Effects of Work Balance Policies on OrganizationsIntroductionWork life balance is the concept of good prioritization between work or business and other non-work facts. It is slowly becoming a concern for the human resources sector as more labour is
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How the Service Blue Print Can Be Used in Business of Ordering a Personalised DQ Ice-Cream under Different Area Marketing Assignment
5 pages (1250 words) , Download 0 , Assignment
Free
The paper “How the Service Blue Print Can Be Used in Business of Ordering a Personalised DQ Ice-Cream under Different Area“ is a  perfect variant of an assignment on marketing. I choose DQ Ice Cream Cake because it offers services that are unique in the field of catering and because it easier to comprehend the processes and ingredients that are contained in.
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The Role of Satisfaction in Purchasing and Repurchasing Fast Food Marketing Case Study
5 pages (1250 words) , Download 0 , Case Study
Free
The paper "The Role of Satisfaction in Purchasing and Repurchasing Fast Food" is a perfect example of a Marketing Case Study. The fast-food industry is one of the fastest-growing industries in the service sector. This industry gives the United States more than $200 billion annually in revenues. With an expected growth rate of 2.5 percent, there is increased confidence among customers.
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Effect of Social Influence on Consumer Behavior Marketing Annotated Bibliography
5 pages (1250 words) , Download 0 , Annotated Bibliography
Free
The paper "Effect of Social Influence on Consumer Behavior" Is a great example of a Marketing Annotated Bibliography. The following is an annotated bibliography for research on the topic “How social influence in the form of the concept of social normative influence affects the behavior of consumers.” Four recently-published peer-reviewed journal articles are reviewed.
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Macro and Micro-Environment Surrounding the Operations of Centrica Plc Marketing Case Study
3 pages (1334 words) , Download 2 , Case Study
The paper "Macro and Micro-Environment Surrounding the Operations of Centrica Plc" is a perfect example of a case study on marketing. Centrica Plc was formed in 1974 as a result of the dismantling of British Gas Plc. Initially, the group comprised of the gas supply, retail businesses, and services of the British gas selling white goods and related items.
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A Conceptual Model For Evaluating Market Segments Marketing Literature review
5 pages (1585 words) , Download 0 , Literature review
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The paper "A Conceptual Model For Evaluating Market Segments" is a good example of a literature review on marketing. Increased competition and the turbulent market have enabled market targeting, product positioning, and market segmentation to be of paramount importance. Market segmentation is the cornerstone of any marketing strategy and ensures that the product is provided to the right market.
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Sales Ethics Is an Oxymoron Marketing Essay
5 pages (1602 words) , Download 0 , Essay
Free
The paper "Sales Ethics Is an Oxymoron" is a worthy example of an essay on marketing. Business ethics is a hotly contested issue looking from a number of business-related publications. Corporations have developed codes of ethics in which they proclaim to abide by yet the same corporations stand accused of unethical behavior. This has resulted in the terming of business ethics as an oxymoron.
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Marketing Management of Opera Australia Marketing Assignment
5 pages (1525 words) , Download 0 , Assignment
Free
The paper "Marketing Management of Opera Australia" is a good example of a marketing assignment. Opera Australia's business philosophy is based on its core values and mission statement. The business philosophy strongly supports that the success of the company relies on the customers and that in order to achieve the set objectives, the core values must be incorporated in all facer of the company.
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Entry and Expansion Strategies for Foreign Retailers Marketing Case Study
5 pages (1250 words) , Download 0 , Case Study
Free
The paper "Entry and Expansion Strategies for Foreign Retailers" is a great example of a Marketing Case Study. Blue Sky Clothing Co currently offers casual clothing and target market dominated by sport-minded consumers as well as sports retailers. They have offered casual clothing, trendy colors with slogans and logos that make its products more receptive in the market. 
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Sustainable Competitive Advantages of KFC in International Market Marketing Case Study
4 pages (1000 words) , Download 12 , Case Study
Free
The paper "Sustainable Competitive Advantages of KFC in International Market' is a great example of a Marketing Case Study. Focus on high growth markets: These are markets like Canada, China, South Africa, Korea, Indonesia, and Thailand. The aspect of company-owned restaurants provided Kentucky Fried Chicken Corporation (KFC) with an opportunity to showcase restaurant cleanliness, etc.
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Creating Customer Value Through Strategic Marketing Planning Marketing Term Paper
5 pages (1730 words) , Download 0 , Term Paper
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The paper "Creating Customer Value Through Strategic Marketing Planning" is a great example of a Marketing Term Paper. Billabong International Limited is an Australian based company licensed to distributed apparel and sportswear. It is also engaged in distribution and marketing as well as a wholesale and retail dealership of surf and wetsuits. 
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Mission and Vision of Samsung Company Marketing Case Study
5 pages (1346 words) , Download 4 , Case Study
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The paper "Mission and Vision of Samsung Company" is a good example of a marketing case study. Samsung is a South Korean multinational company that began as a small trading company. Afterward, it rapidly became one of the major international companies. It has interests in advance technology, finance, petrochemicals, semiconductors, medicine, hospitality, chemicals, and plant construction.
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The Key Concept Underlying Conjoint Analysis Marketing Coursework
5 pages (1553 words) , Download 0 , Coursework
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The paper "The Key Concept Underlying Conjoint Analysis " is a good example of marketing coursework. This is a popular marketing research technique that marketers use to determine what features a new product should have or how it should be priced. The method determines the value that consumers place on a product (Keeneya, 2006)).
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The Impact of E-Service Quality Marketing Case Study
5 pages (1250 words) , Download 0 , Case Study
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The paper "The Impact of E-Service Quality" is a great example of a Marketing Case Study. E-marketing is a concept that uses marketing techniques and principles in electronic media. It entails internet advertisement and online selling of products (Chang et al., 2009 p. 423). It uses social media sites like Facebook, Twitter, Instagram, and LinkedIn.
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Success and International Strategy of Windmere Corporation Marketing Assignment
5 pages (1440 words) , Download 0 , Assignment
Free
The paper "Success and International Strategy of Windmere Corporation" is a perfect example of a marketing assignment. Windmere has been successful in its operations and business strategies. Since 1984, the company has been registering to increase the total number of sales. It has also penetrated several international markets and has a presence in many European countries, Latin America and the Far East.
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Houzits SWOT Analysis Marketing Case Study
5 pages (1488 words) , Download 0 , Case Study
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The paper "Houzit’s SWOT Analysis " is a great example of a marketing case study. Business plans are essential for the success of any business. Houzit’s SWOT analysis highlights how it enjoys the availability of a dedicated, skillful and knowledgeable workforce that is equipped with top-notch skills and experiences on housewares as one of its strengths.
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Marketing Strategy of Microsoft Corporation Marketing Case Study
5 pages (1427 words) , Download 1 , Case Study
Free
The paper "Marketing Strategy of Microsoft Corporation " is a great example of a marketing case study. The recent move by Microsoft to acquire Skype can be regarded as an integrated strategy of growth in which the specific growth is horizontal (Fowler 2009). This strategy of growth involves purchasing a competitor in order to eliminate any obstacles or hurdles of growth from the way with an objective of expanding the business further.
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Principles of Service Dominant Logic Marketing Coursework
4 pages (1277 words) , Download 0 , Coursework
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The paper "Principles of Service-Dominant Logic" is a great example of marketing coursework. Service dominant logic is am the emergent reason that has more focus on producer and consumer interaction. In addition, it does involve the interaction between other suppliers and value network partners. All these parties under service-dominant logic do collaborate to create value.
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Regulatory Frameworks in Japan and Germany Focusing on the Automobile Industry Marketing Case Study
5 pages (1698 words) , Download 0 , Case Study
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The paper 'Regulatory Frameworks in Japan and Germany Focusing on the Automobile Industry" is an outstanding example of a marketing case study. Regulatory frameworks are models employed by individuals or the government to reform and enact regulations in an efficient and logical manner (Sharma, 2011). They can also be defined as regulations and laws which outline the legal provisions to be met.
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Rating Customers According to Their Promptness to Adopt New Products Marketing Assignment
5 pages (1250 words) , Download 0 , Assignment
Free
The paper "Rating Customers According to Their Promptness to Adopt New Products" is a wonderful example of a Marketing Assignment. Social media are websites and other forms of online communication that are used by large groups of people to share information and to create social and professional networks.
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Service Blueprint of Angels Restaurant Marketing Case Study
5 pages (1461 words) , Download 3 , Case Study
Free
The paper "Service Blueprint of Angel’s Restaurant " is a good example of a marketing case study. As competition is increasing in the restaurant industry, service quality is extremely vital for a restaurant to achieve success. A service blueprint is imperative in an organization; it aids the organization to key out and visually describe tasks, actions, and ways of providing a particular service.
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Consumer Segmentation of Honeywell International Inc Marketing Case Study
4 pages (1111 words) , Download 0 , Case Study
Free
In general, the paper "Consumer Segmentation of Honeywell International Inc" is an outstanding example of a marketing case study. Honeywell International Inc. is an American company that delivers a technologically advanced range of solutions to private individuals, businesses and industries (Honeywell 2016).
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Establishment of an Alpha Response Technology Solutions Venture in the Rwandan Special Economic Zone Marketing Case Study
5 pages (1436 words) , Download 0 , Case Study
Free
The paper "Establishment of an Alpha Response Technology Solutions Venture in the Rwandan Special Economic Zone" is a good example of a marketing case study. Establishment of an Alpha Response Technology Solutions (ARTS) venture in the Rwandan Special Economic Zone needs to theoretically ascertain both internal and external factors for business operations in Rwanda.
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Brochure Design Analysis Marketing Coursework
3 pages (864 words) , Download 0 , Coursework
Free
The paper "Brochure Design Analysis" is a good example of marketing coursework. A brochure is a highly important item in traveler decision making and also in tourism marketing. A brochure provides details of what the specific company is offering and can even constitute a specific legal contract. It also promotes groups of companies and individual companies.
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Advertising Campaign for a New Cosmetic Product in the Australian Market Marketing Case Study
5 pages (1482 words) , Download 0 , Case Study
Free
The paper 'Advertising Campaign for a New Cosmetic Product in the Australian Market" is a good example of a marketing case study. ‘Daily Care’ is a new cosmetic company in Australia. It has developed a line of different cosmetic products, which it intends to sell in the Australian market. Whenever a new product is made, a need must be satisfied.
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Business Valuation of Polo Prada and Puma Marketing Case Study
5 pages (1615 words) , Download 0 , Case Study
Free
The paper "Business Valuation of Polo Prada and Puma" is a perfect example of a Marketing Case Study. For a fashion and garment company to succeed, it is important to consider segmentation, targeting and positioning in formulating and implementing strategies. This section discusses segmentation, targeting and positioning relative to the fashion and garment industry for men.
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Understanding the Market for Beverages at la Trobe University Marketing Case Study
4 pages (1176 words) , Download 0 , Case Study
Free
The paper 'Understanding the Market for Beverages at la Trobe University " is a good example of a marketing case study. The subjects are both international and domestic students. Some of the beverages on the campus include beverages of tea, coffee, fruit juice, energy drinks and this were on the basis of cups, bottles, or cans, and the number of times they consume the same in a given week.
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Achieving Customer Satisfaction in Business Relationships Marketing Case Study
5 pages (1503 words) , Download 0 , Case Study
Free
The paper "Achieving Customer Satisfaction in Business Relationships" is a perfect example of a Marketing Case Study. Consumer behavior can be defined as the process that is involved when people select, use, purchase, and dispose of services, goods, ideas, or even experiences to satisfy their desires and needs (Berenguer, Cervera & Gil, 2008).
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Online Gambling and Market Responsibility Marketing Case Study
5 pages (1517 words) , Download 0 , Case Study
Free
The paper "Online Gambling and Market Responsibility" is a great example of a Marketing Case Study. Gaming refers to the wagering of cash or property on the outcome of an individual event such as a game. The intent of gambling is to win more goods or money. The activity of legal gambling has resulted in the gaming industry. 
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Applied Channel System Assessment Marketing Assignment
5 pages (1516 words) , Download 0 , Assignment
Free
The paper 'Applied Channel System Assessment" is a good example of a marketing assignment. There are basically eight universal flows; these include the physical possession, ownership, promotion, negotiation, financing, risking, ordering and payment. According to the channel management schematic, efficient channel responds to the recognition of end-users’ service output requires several takes.
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Organisations Overall Business from Marketing Marketing Case Study
5 pages (1483 words) , Download 0 , Case Study
Free
The paper "Organisations Overall Business from Marketing" Is a great example of a Marketing Case Study. ALTAS Ambarlı Port is considered the general management, joint-service and harmonization corporation of Port of Ambarlı which has everyday jobs on universal administration, transportation, geologic research, defense and ecological arrangements of the region. 
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Consumer Decision Making Process Marketing Literature review
5 pages (1643 words) , Download 0 , Literature review
Free
The paper “Consumer Decision Making Process ” is a  worthy example of a literature review on marketing. The consumer decision-making process is a complex phenomenon. Making a decision is more complex and even more important for consumers today as compared to the past. Many customers are undergoing this process on a daily basis.  
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Nestle Inc - Situational, Competitors, and Market Analysis Marketing
4 pages (1244 words) , Download 0
Free
The paper “Nestle Inc - Situational, Competitor’s, and Market Analysis” is an outstanding example of a report on marketing. Nestle Inc is the leading wellness, nutritional and Health Company. Their mission is "Good Food, Good Life” which means that they aim at providing customers with a wide range of beverages and food which is the best tasting.
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Potential of Future Success of Smart Wallet Product Marketing Case Study
5 pages (1369 words) , Download 0 , Case Study
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A market penetration strategy is considered for the smart wallet product. In this strategy, the company seeks to expand sales of the smart wallet product. Its objective is to increase the sales and market share of the product. Aggressive pricing is a very common tactic in the market penetration strategy. It involves lowering the price of the smart wallet to that of the competing products.
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Strategic Marketing Plan for Red Box Marketing Case Study
4 pages (1355 words) , Download 0 , Case Study
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The paper "Strategic Marketing Plan for Red Box " is a perfect example of a marketing case study. The current situation industry is exemplified by predominant three market segment. Detailed demographic profile of a generic customer of the Red box is discussed below. While the profile is being made as detailed as possible, it does not claim to be comprehensive and absolutely broad or exhaustive.
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Loan for Assets in Volatile Market Marketing Coursework
5 pages (1345 words) , Download 0 , Coursework
Free
The paper "Loan for Assets in Volatile Market" is a perfect example of marketing coursework. Loans are offered by financial institutions to individuals and/or companies in order to address financial challenges especially in the development of the movable and non-movable assets. The borrower is presented with agreement terms and conditions that include the amount of loan, the interest charged repayment schedule and conditions of the loan.
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What is the Right Supply Chain for Your Product Marketing Assignment
4 pages (1712 words) , Download 0 , Assignment
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The paper "What is the Right Supply Chain for Your Product" is a perfect example of a Marketing Assignment.  For each of the three scenarios below categorize the demand for bulk breaking, spatial convenience, waiting time/delivery time, assortment/ variety as high, medium or low in each case explain your answer for three cases.
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Strategic Management and External Environment for Kraft Food Marketing Assignment
5 pages (1410 words) , Download 0 , Assignment
Free
The paper "Strategic Management and External Environment for Kraft Food" is an outstanding example of an assignment on marketing. Economic High commodity and input cost (page 357) Increase in income level due to both the member being wage earner (page 358) Slow growth in traditional grocery stores by 3% (page 359) Grocery sale was estimated to be $ 103.2 billion in 2003 (page 359)
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Greenins-Coowin Composite Wood Products Marketing Case Study
5 pages (2323 words) , Download 0 , Case Study
Free
The paper entitled "Greenins-Coowin Composite Wood Products" is a great example of a Marketing Case Study. MGreenins-Coowin composite wood brand is based in Singapore and popular in some parts of Asia. It’s a brand of Alliancz International which handles regenerated and enhanced products from natural wood.
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The Most Expensive TV Advertising Campaigns Marketing Case Study
5 pages (1563 words) , Download 0 , Case Study
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The paper 'The Most Expensive TV Advertising Campaigns' is a great example of a Marketing Case Study. Companies make use of print ads as well as commercials to advertise and tell stories about themselves. Ferrari is an Italian sports car manufacturer and it is based in Maranello. The company was founded back in1939 by Enzo Ferrari and it built the first car in 1940. 
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How Office Depot Create Value for Its Customers Marketing Assignment
5 pages (1525 words) , Download 0 , Assignment
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The paper "How Office Depot Create Value for Its Customers" is a perfect example of a marketing assignment. Office Depot creates value for its customers in various ways, which includes: There is the provision for delivery services. There is the provision of customer care services through which customers can have their issues addressed.
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Coca Cola Marketing Mix Marketing Case Study
5 pages (1578 words) , Download 0 , Case Study
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The paper "Coca Cola Marketing Mix" is a perfect example of a marketing case study. Coca Cola started its operation in 1886 and since then it has grown to become the leading beverage manufacture. “Coca Cola operates in more than 200 countries, produces more than 300 beverages brand and over 1.06 billion drinks are consumed every single day”. (Company Website, 2010)
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Marketing Analysis of Starbucks Marketing Case Study
5 pages (1457 words) , Download 0 , Case Study
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The paper "Marketing Analysis of Starbucks" is a great example of a marketing case study. The characterization of global consumerscape is based on a vast array of global cultural, economic and technological flows. These flows provide connection of different consumer cultures in a very complex manner.
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Marketing Plan for Callan Property Marketing Case Study
5 pages (1565 words) , Download 0 , Case Study
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The paper "Marketing Plan for Callan Property " is a perfect example of a marketing case study. The 10 houses that are under-construction are strategically-located across Perth metropolitan with the furthest being in Joondalup, 25-minute train ride to Perth's CBD. This location will be so attractive to people working in Perth’s Central Business District hence a preferred option for this category of people.
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Applied Channel Systems - Wal-Mart Marketing Assignment
5 pages (1597 words) , Download 0 , Assignment
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The paper 'Applied Channel Systems - Wal-Mart " is a great example of a marketing assignment. The investment portfolio is considered to be market neutral if it aims to find to fully avoid some of the risks of the market, mostly hedging (Bolton & Ockenfels 2009, p. 445). For us to evaluate the market neutrality, it becomes necessary to specify the risks that need to be avoided.
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Consumer Behavior and The Second Yogurt War Marketing Assignment
5 pages (1568 words) , Download 0 , Assignment
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The paper "Consumer Behavior and The Second Yogurt War" is a wonderful example of a Marketing Assignment. Product: The product is Delamere Frozen Yogurt. First, yogurt is produced after subjecting milk into the fermentation process by the use of probiotic cultures. The resultant of fermentation is lactic acid, which then acts on milk protein to give s smooth texture.
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Marketing Mix Elements Issues Marketing Case Study
5 pages (1545 words) , Download 0 , Case Study
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The paper "Marketing Mix Elements Issues" is a wonderful example of a Marketing Caser Study. This report sets out to describe the four elements of the marketing mix and then show how these four elements aspects are applied or used in the retailing of petroleum products in petrol outlets. The four elements of the marketing mix are promotion, product, price, and place.
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Researching the Consumer Market and Develop New Product Marketing Case Study
5 pages (1551 words) , Download 0 , Case Study
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The paper "Researching the Consumer Market and Develop New Product" is a great example of a Marketing Case Study. The development of new products has become an important aspect especially in the fast-evolving world which is very competitive. This requires that the developer of new products creates an idea about the product and then test the prototype of the product to judge the chances of success.
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Chocolate Consumers and Customer Relationship Management Marketing Case Study
4 pages (1267 words) , Download 1 , Case Study
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The paper "Chocolate Consumers and Customer Relationship Management" is a great example of a Marketing Case Study. The customer is king. This statement is no myth. By virtue of variety in their choices and more importantly, their increased access to knowledge and information, customers are becoming more demanding with passing time.
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