Boycott Campaigns - Nestle Infant Formula - Case Study Example

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Summary

The paper "Boycott Campaigns - Nestle Infant Formula" is a good example of a marketing case study. Sen, Gurhan-Cali & Morwitz (2001) observes that while the deliberate product boycott by consumers or interest groups have been in existence for a while, the increasing product boycott on international firms constitutes a massive threat to these companies in relation to internationalisation, competitiveness and marketing activities…

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Subject: Marketing
Type: Case Study
Level: Masters
Pages: 17 (4250 words)
Downloads: 0

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