Marketing Essays

The paper "Marketing Is All about Sales or Not" is a perfect example of marketing coursework. Marketing, from time to time, has always been viewed differently by different writers. Saleemi, N.A. and Njoroge, E.K. (1997) define it as business activities’ performance directing the flow of goods from producers to consumers.

The paper "Marketing Promotion Manager in IT Career" is an outstanding example of marketing coursework. My name is Wang and I am a female student aspiring for a future career in Marketing Promotion Manager in IT. A marketing promotions manager in IT needs to be creative enough so that the promotions projects appeal to the targeted audience.

The paper "Product Life Cycle - Ford Taurus" is a good example of a marketing case study. The product life cycle, in the case of this paper (The Ford Taurus), refers to the four main four steps that the ford Taurus will undergo which are; introduction, growth, maturity and the decline. Products need to have these lifecycles because the communities tend to accept any new product at very different rates.

The paper 'KAYAK’s Multi-Sided Market Analysis" is a good example of a marketing case study. KAYAK comes out as a technology-driven business entity focusing on the improvement of online travel. The company came into existence in 2004 with the objective of exploiting an effective approach towards finding travel online.

The paper “The Impact of Social Media on Consumer Habits“ is an actual variant on research proposal on marketing. The topic of the present research study is “Impact of Social Media on Customer Habits.” The topic provides the researcher with a strong academic knowledge concerning the importance of social media in today’s business organization and the impact it has on customers’ habits.

The paper "Marketing Strategy of Tupperware" is a great example of a marketing case study. Tupperware Brands Corporation majorly relies on direct selling to consumers as a model of distribution of its products where the chain is constructed by different levels of direct buyers/distributors making direct links between Tupperware and the consumers.

The modern business environment is defined by intense competition and adaptations among the key players. Established businesses have mastered better strategies to control their niche. The use of marketing strategies and planning exemplifies one of the common business approaches used especially by SMEs and start-ups. 

The paper "Saudi Arabia’s Economic and Cultural Environment" is a good example of a marketing assignment. Tariffs/ barriers / Subsidies – These are the common factors that determine the cost of international trade. These elements usually play an important role in deciding the product to enter into a country and other conditions that direct the business.

The paper "Interpret Market Trends Developments" is a perfect example of a marketing assignment. Lemon and Miller (2013) explain that all principal car manufacturing companies are subsidiaries of foreign companies. This means that Australia does not really have a domestic business that manufactures motor vehicles.

The paper "Privatisation of Medibank by the Government" is a perfect example of a marketing case study. The health of the people of Australian has been the priority of the government. This led to the development of Medibank which has the responsibility of providing health insurance to the people of Australia.

The paper "Why Communication Is Important" is an outstanding example of marketing coursework. I feel a deep sense of gratitude for this rare opportunity to address a word on the importance of communication to such a mightily respectable body of students. I may be politically incorrect but as part of the Information Age generation, I try incredibly hard to convince myself that despite the lack of appreciation of the significance of communication, it is the most powerful tool one can have.

The paper “Chipotle Is Bringing Vegan Burritos to Canada“ is an excellent variant of an article on marketing. This article is about the writer's comments about the establishment of a new branch by a Mexican food outlet, Chipotle Mexican Grill. The Grill is targeting the vegetarian market in Canada which has remained untapped for long.

Effects of Work Balance Policies on OrganizationsIntroductionWork life balance is the concept of good prioritization between work or business and other non-work facts. It is slowly becoming a concern for the human resources sector as more labour is

The paper “How the Service Blue Print Can Be Used in Business of Ordering a Personalised DQ Ice-Cream under Different Area“ is a  perfect variant of an assignment on marketing. I choose DQ Ice Cream Cake because it offers services that are unique in the field of catering and because it easier to comprehend the processes and ingredients that are contained in.

The paper "The Role of Satisfaction in Purchasing and Repurchasing Fast Food" is a perfect example of a Marketing Case Study. The fast-food industry is one of the fastest-growing industries in the service sector. This industry gives the United States more than $200 billion annually in revenues. With an expected growth rate of 2.5 percent, there is increased confidence among customers.

The paper "Effect of Social Influence on Consumer Behavior" Is a great example of a Marketing Annotated Bibliography. The following is an annotated bibliography for research on the topic “How social influence in the form of the concept of social normative influence affects the behavior of consumers.” Four recently-published peer-reviewed journal articles are reviewed.

The paper "Macro and Micro-Environment Surrounding the Operations of Centrica Plc" is a perfect example of a case study on marketing. Centrica Plc was formed in 1974 as a result of the dismantling of British Gas Plc. Initially, the group comprised of the gas supply, retail businesses, and services of the British gas selling white goods and related items.

The paper "A Conceptual Model For Evaluating Market Segments" is a good example of a literature review on marketing. Increased competition and the turbulent market have enabled market targeting, product positioning, and market segmentation to be of paramount importance. Market segmentation is the cornerstone of any marketing strategy and ensures that the product is provided to the right market.

The paper "Sales Ethics Is an Oxymoron" is a worthy example of an essay on marketing. Business ethics is a hotly contested issue looking from a number of business-related publications. Corporations have developed codes of ethics in which they proclaim to abide by yet the same corporations stand accused of unethical behavior. This has resulted in the terming of business ethics as an oxymoron.

The paper "Marketing Management of Opera Australia" is a good example of a marketing assignment. Opera Australia's business philosophy is based on its core values and mission statement. The business philosophy strongly supports that the success of the company relies on the customers and that in order to achieve the set objectives, the core values must be incorporated in all facer of the company.

The paper "Entry and Expansion Strategies for Foreign Retailers" is a great example of a Marketing Case Study. Blue Sky Clothing Co currently offers casual clothing and target market dominated by sport-minded consumers as well as sports retailers. They have offered casual clothing, trendy colors with slogans and logos that make its products more receptive in the market. 

The paper "Sustainable Competitive Advantages of KFC in International Market' is a great example of a Marketing Case Study. Focus on high growth markets: These are markets like Canada, China, South Africa, Korea, Indonesia, and Thailand. The aspect of company-owned restaurants provided Kentucky Fried Chicken Corporation (KFC) with an opportunity to showcase restaurant cleanliness, etc.

The paper "Creating Customer Value Through Strategic Marketing Planning" is a great example of a Marketing Term Paper. Billabong International Limited is an Australian based company licensed to distributed apparel and sportswear. It is also engaged in distribution and marketing as well as a wholesale and retail dealership of surf and wetsuits. 

The paper "Mission and Vision of Samsung Company" is a good example of a marketing case study. Samsung is a South Korean multinational company that began as a small trading company. Afterward, it rapidly became one of the major international companies. It has interests in advance technology, finance, petrochemicals, semiconductors, medicine, hospitality, chemicals, and plant construction.

The paper "The Key Concept Underlying Conjoint Analysis " is a good example of marketing coursework. This is a popular marketing research technique that marketers use to determine what features a new product should have or how it should be priced. The method determines the value that consumers place on a product (Keeneya, 2006)).

The paper "The Impact of E-Service Quality" is a great example of a Marketing Case Study. E-marketing is a concept that uses marketing techniques and principles in electronic media. It entails internet advertisement and online selling of products (Chang et al., 2009 p. 423). It uses social media sites like Facebook, Twitter, Instagram, and LinkedIn.

The paper "Success and International Strategy of Windmere Corporation" is a perfect example of a marketing assignment. Windmere has been successful in its operations and business strategies. Since 1984, the company has been registering to increase the total number of sales. It has also penetrated several international markets and has a presence in many European countries, Latin America and the Far East.

The paper "Houzit’s SWOT Analysis " is a great example of a marketing case study. Business plans are essential for the success of any business. Houzit’s SWOT analysis highlights how it enjoys the availability of a dedicated, skillful and knowledgeable workforce that is equipped with top-notch skills and experiences on housewares as one of its strengths.

The paper "Marketing Strategy of Microsoft Corporation " is a great example of a marketing case study. The recent move by Microsoft to acquire Skype can be regarded as an integrated strategy of growth in which the specific growth is horizontal (Fowler 2009). This strategy of growth involves purchasing a competitor in order to eliminate any obstacles or hurdles of growth from the way with an objective of expanding the business further.

The paper "Principles of Service-Dominant Logic" is a great example of marketing coursework. Service dominant logic is am the emergent reason that has more focus on producer and consumer interaction. In addition, it does involve the interaction between other suppliers and value network partners. All these parties under service-dominant logic do collaborate to create value.

The paper 'Regulatory Frameworks in Japan and Germany Focusing on the Automobile Industry" is an outstanding example of a marketing case study. Regulatory frameworks are models employed by individuals or the government to reform and enact regulations in an efficient and logical manner (Sharma, 2011). They can also be defined as regulations and laws which outline the legal provisions to be met.

The paper "Rating Customers According to Their Promptness to Adopt New Products" is a wonderful example of a Marketing Assignment. Social media are websites and other forms of online communication that are used by large groups of people to share information and to create social and professional networks.

The paper "Service Blueprint of Angel’s Restaurant " is a good example of a marketing case study. As competition is increasing in the restaurant industry, service quality is extremely vital for a restaurant to achieve success. A service blueprint is imperative in an organization; it aids the organization to key out and visually describe tasks, actions, and ways of providing a particular service.

In general, the paper "Consumer Segmentation of Honeywell International Inc" is an outstanding example of a marketing case study. Honeywell International Inc. is an American company that delivers a technologically advanced range of solutions to private individuals, businesses and industries (Honeywell 2016).

The paper "Establishment of an Alpha Response Technology Solutions Venture in the Rwandan Special Economic Zone" is a good example of a marketing case study. Establishment of an Alpha Response Technology Solutions (ARTS) venture in the Rwandan Special Economic Zone needs to theoretically ascertain both internal and external factors for business operations in Rwanda.

The paper "Brochure Design Analysis" is a good example of marketing coursework. A brochure is a highly important item in traveler decision making and also in tourism marketing. A brochure provides details of what the specific company is offering and can even constitute a specific legal contract. It also promotes groups of companies and individual companies.

The paper 'Advertising Campaign for a New Cosmetic Product in the Australian Market" is a good example of a marketing case study. ‘Daily Care’ is a new cosmetic company in Australia. It has developed a line of different cosmetic products, which it intends to sell in the Australian market. Whenever a new product is made, a need must be satisfied.

The paper "Business Valuation of Polo Prada and Puma" is a perfect example of a Marketing Case Study. For a fashion and garment company to succeed, it is important to consider segmentation, targeting and positioning in formulating and implementing strategies. This section discusses segmentation, targeting and positioning relative to the fashion and garment industry for men.

The paper 'Understanding the Market for Beverages at la Trobe University " is a good example of a marketing case study. The subjects are both international and domestic students. Some of the beverages on the campus include beverages of tea, coffee, fruit juice, energy drinks and this were on the basis of cups, bottles, or cans, and the number of times they consume the same in a given week.

The paper "Achieving Customer Satisfaction in Business Relationships" is a perfect example of a Marketing Case Study. Consumer behavior can be defined as the process that is involved when people select, use, purchase, and dispose of services, goods, ideas, or even experiences to satisfy their desires and needs (Berenguer, Cervera & Gil, 2008).

The paper "Online Gambling and Market Responsibility" is a great example of a Marketing Case Study. Gaming refers to the wagering of cash or property on the outcome of an individual event such as a game. The intent of gambling is to win more goods or money. The activity of legal gambling has resulted in the gaming industry. 

The paper 'Applied Channel System Assessment" is a good example of a marketing assignment. There are basically eight universal flows; these include the physical possession, ownership, promotion, negotiation, financing, risking, ordering and payment. According to the channel management schematic, efficient channel responds to the recognition of end-users’ service output requires several takes.

The paper "Organisations Overall Business from Marketing" Is a great example of a Marketing Case Study. ALTAS Ambarlı Port is considered the general management, joint-service and harmonization corporation of Port of Ambarlı which has everyday jobs on universal administration, transportation, geologic research, defense and ecological arrangements of the region. 

The paper “Consumer Decision Making Process ” is a  worthy example of a literature review on marketing. The consumer decision-making process is a complex phenomenon. Making a decision is more complex and even more important for consumers today as compared to the past. Many customers are undergoing this process on a daily basis.  

The paper “Nestle Inc - Situational, Competitor’s, and Market Analysis” is an outstanding example of a report on marketing. Nestle Inc is the leading wellness, nutritional and Health Company. Their mission is "Good Food, Good Life” which means that they aim at providing customers with a wide range of beverages and food which is the best tasting.

A market penetration strategy is considered for the smart wallet product. In this strategy, the company seeks to expand sales of the smart wallet product. Its objective is to increase the sales and market share of the product. Aggressive pricing is a very common tactic in the market penetration strategy. It involves lowering the price of the smart wallet to that of the competing products.

The paper "Strategic Marketing Plan for Red Box " is a perfect example of a marketing case study. The current situation industry is exemplified by predominant three market segment. Detailed demographic profile of a generic customer of the Red box is discussed below. While the profile is being made as detailed as possible, it does not claim to be comprehensive and absolutely broad or exhaustive.

The paper "Loan for Assets in Volatile Market" is a perfect example of marketing coursework. Loans are offered by financial institutions to individuals and/or companies in order to address financial challenges especially in the development of the movable and non-movable assets. The borrower is presented with agreement terms and conditions that include the amount of loan, the interest charged repayment schedule and conditions of the loan.

The paper "What is the Right Supply Chain for Your Product" is a perfect example of a Marketing Assignment.  For each of the three scenarios below categorize the demand for bulk breaking, spatial convenience, waiting time/delivery time, assortment/ variety as high, medium or low in each case explain your answer for three cases.

The paper "Strategic Management and External Environment for Kraft Food" is an outstanding example of an assignment on marketing. Economic High commodity and input cost (page 357) Increase in income level due to both the member being wage earner (page 358) Slow growth in traditional grocery stores by 3% (page 359) Grocery sale was estimated to be $ 103.2 billion in 2003 (page 359)